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E-commerce

  • Best Practices For Marketing Your Cannabusiness in the Age of COVID-19
    Best Practices For Marketing Your Cannabusiness in the Age of COVID-19
    Taylor Wheeler, Director of Digital Sales and Marketing & Melissa Sheehan, Director of Product Strategy Recorded: Jun 4 2020 41 mins
    Marketing for cannabis companies can be confusing and challenging but when done correctly, has the potential to be very fruitful. With the cannabis industry marked as essential, the time for increasing your market reach is now.

    In this 45 minute webinar, V Digital Service's Director of Digital Sales & Marketing, Taylor Wheeler, and AdCellerant's Director of Product Strategy, Melissa Sheehan, will walk you through:
    • How to reach the right customers
    • How to track the success of your campaign
    • What tools are available for you today including
    - Organic and Local SEO
    - Social Media
    - Print Media
    - Programmatic & Device-based targeting
  • Email Resolutions for 2020 and the Decade Ahead
    Email Resolutions for 2020 and the Decade Ahead
    April Mullen, Director of Strategic Insights at SparkPost; Jen Capstraw, Director of Strategic Insights at Iterable Recorded: Jun 4 2020 67 mins
    What are you doing to level up your email marketing maturity for the year – and decade – ahead? Tune in to hear from two industry pundits and weigh in with your own perspective as we explore the resolutions you should make and break here in the ’20s.

    In this session, we dive into:

    -The biggest trends of the last decade driving email marketing forward
    -A calendar outlining the biggest opportunities you should take advantage of in 2020
    -The hot-or-not innovations for the new decade
  • Discussion: BOPIS – Hybrid eComm
    Discussion: BOPIS – Hybrid eComm
    Tracy Adams - Global Partnerships Director at Metapack, Rob Shaw - Managing Director at Fluent Commerce EMEA Recorded: Jun 4 2020 19 mins
    Can accurate inventory visibility be a game changer for eCommerce? We’ll discuss making BOPIS work in the time of COVID-19 through improved stock visibility across the supply chain, and how data can be used to increase customer engagement for the instant gratification that today’s consumer demands
  • Webinar: Enterprise Business Applications
    Webinar: Enterprise Business Applications
    Evan Bartlik, Technical Consultant at Eggplant Recorded: Jun 4 2020 22 mins
    Enterprise business applications are effective tools to helping you serve your business and your client. Learn about what they are, how Eggplant automate their testing and how testing impacts your CI/CD pipeline.
  • Coffee and Content: The Secrets of the Content Industry
    Coffee and Content: The Secrets of the Content Industry
    Rahel Anne Bailie Recorded: Jun 4 2020 32 mins
    We chat with Rahel Anne Bailie, Director of Content at Babylon Health, about the dirty little secrets seldom discussed amongst content industry professionals. A world-renowned content strategy expert, and co-author of the book, "Content Strategy: Connecting the Dots Between Business, Brand, and Benefits", Bailie argues that in order to be prepared for success, we must have a practical and realistic vision of what's possible.
  • Worldline e-Payments Challenge 2020 [Option 1]
    Worldline e-Payments Challenge 2020 [Option 1]
    Anne-Céline Muller (Worldline), Michael Petiot (Worldline), Adélaïde Hervagault (BeMyApp), Christophe Remillet (Onevisage) Recorded: Jun 4 2020 45 mins
    Welcome to Worldline e-Payments Challenge webinar ! FinTech from all around Europe are competing to get a chance to take part in the next edition of the e-Payments Challenge in September. Thanks to this webinar you will be able to learn and discover more about this thrilling 3-days co-innovation journey which would allow you to work hand in hand with Worldline customers and experts. You will get the chance to have all key stages presented to you, from the application day to the pitching session. You want to know what’s in it for you ? Then take part in the webinar and learn about all the opportunities and advantages that the e-Payments Challenge could bring to you!
  • Bending the Curve Up – AI Playbook for Digital Marketing
    Bending the Curve Up – AI Playbook for Digital Marketing
    Ken Gardner, CEO and Founder - conDati Recorded: Jun 3 2020 42 mins
    The past few months have been wild and scary for most businesses. The speed and force of the shutdown being way outside anyone’s experience. But some companies have snapped back quickly from the shock. So, what are these companies doing differently?

    Join conDati’s CEO Ken Gardner as he shares what he is seeing across conDati's customers and the playbook that has emerged that is setting these companies up to greatly benefit as the economy rebounds.

    Learn about:
    • Which paid marketing campaigns to focus on
    • Marketing channels that are performing
    • Whether sales promotions are a key strategy
    • Where you should be investing budget
  • Powering Privacy Compliance with a CDP
    Powering Privacy Compliance with a CDP
    David Raab, Founder at CDP Institute Recorded: Jun 3 2020 38 mins
    New privacy rules have triggered changes that are reshaping the customer experience landscape. Customer Data Platforms (CDPs) are central to balancing privacy requirements with marketing effectiveness.

    In this webinar, David Raab, Founder at CDP Institute, will reveal:

    ·How to resolve the conflict between privacy and personalization
    ·Why the death of cookies will lead to a rebirth of advertising
    ·Tactics that make customers eager to share their personal data
    ·Privacy features to look for in a Customer Data Platform
  • How to use headless commerce to accelerate your digital transformation
    How to use headless commerce to accelerate your digital transformation
    Kenny Milliner, Richard Thorpe Recorded: Jun 3 2020 40 mins
    Join HCL Commerce and IBM GBS iX as they share how to accelerate your digital transformation through a headless commerce approach. Modernizing your business and simplifying your infrastructure is possible with HCL Commerce and IBM GBS iX
  • Your Informatica P360 Belongs in the Cloud: Scale, Optimize, Innovate
    Your Informatica P360 Belongs in the Cloud: Scale, Optimize, Innovate
    Mark MacIver, CEO, Integrationworx & Miko Roller, Director MDM, Pivotree Recorded: Jun 2 2020 52 mins
    In unprecedented times your ability to pivot and react to change is essential. Financial pressures, supporting remote work, ensuring business continuity, or scaling to meet unusual demands can place tremendous strain on your existing on-premise Informatica Product 360 infrastructure. Moving to the cloud provides you with a secure, high performing, resilient and efficient way to use your Informatica Product 360 solution.

    Please join Integrationworx and Pivotree in this live webinar to learn more about the advantages of moving your Informatica Product 360 platform to the Cloud including:

    - Optimizing for Efficiency
    - Cost Savings
    - Scaling for Demand
    - Managed Services
    - Expanding Product 360 capacity and innovations
  • Your Crash Course to Cutting-Edge Email Marketing
    Your Crash Course to Cutting-Edge Email Marketing
    Seth Weisfeld, Product Manager, Growth Channels at Pinterest; Jen Capstraw, Director of Strategic Insights at Iterable Recorded: Jun 2 2020 62 mins
    You’ve mastered Email 101. You could write your thesis on email marketing tactics. Now you’re ready to take your skills to the next stage.

    In this webinar, Product Manager at Pinterest – Seth Weisfeld – will be teaming up with Iterable’s Jen Capstraw to host a PhD-level discussion at the cutting edge of email.

    This session includes:

    -A deep dive into the future of email – AMP, machine learning, hyper personalization, and more
    -Innovative examples of how today’s top brands are pioneering new email use cases
    -Live polls and chat for real-time interactivity with the email experts and other webinar participants
  • Digital experiences matter in times of crisis. Lessons from the State of Ohio
    Digital experiences matter in times of crisis. Lessons from the State of Ohio
    Base22 Recorded: Jun 1 2020 34 mins
    Hear how our business partner Base22 is helping one of the States hardest hit by the COVID-19 pandemic get information to their citizens and employees quickly. By strategically re-engineering their digital platform, the State of Ohio can now build websites for agencies and programs with guidelines and patterns to gain time, use a design system to maintain a unified experience, and publish content across all sites without technical support. Learn how you can employ some of these tactics to help keep your audiences safe and informed during these challenging times, maintaining control of your digital experience, making fast but smart decisions, and enabling your environment to offer both timely and relevant responses.
  • Top 10 Most Unforgettable Emails of 2019
    Top 10 Most Unforgettable Emails of 2019
    Matt Helbig, Co-founder at ReallyGoodEmails; Jen Capstraw, Director of Strategic Insights and Evangelism at Iterable Recorded: May 28 2020 42 mins
    Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza.

    Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too.

    So whether you’re looking for inspiration or information, this is a webinar you won’t want to miss.

    -Best-in-class examples of a dozen or so categories of emails
    -Expert advice and tips for creating beautiful emails that engage and convert
    -Inspiration for your 2020 email campaigns
  • Ready for What's Next: Future Proofing Your Data Privacy and Compliance Efforts
    Ready for What's Next: Future Proofing Your Data Privacy and Compliance Efforts
    Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium Recorded: May 28 2020 40 mins
    Now that you’ve gone from the basics to best practices data privacy strategies for regulatory compliance, let’s talk about what’s next. While the CCPA may be at the forefront of the customer data privacy conversation today, more regulations will continue to pop up. Rather than scrambling to maintain compliance with each new law, brands need to establish a real time data supply chain upon which data governance can be built to comply with local regulations.

    Join Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium to hear real-world stories of how some of the world’s biggest companies are future-proofing their data privacy efforts to stay ahead of the game (and how you can too).

    You'll also take away:

    - How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with Consent Management Platforms (CMP)

    - How to bring together teams and technology to implement your data privacy strategies and best practices

    - Where your CCPA and GDPR efforts can help in future-proofing your customer data privacy practices
  • Best Practices for Corporate Domain Name Management in Uncertain Times
    Best Practices for Corporate Domain Name Management in Uncertain Times
    Matt Serlin (Brandsight), Elisa Cooper (Brandsight), Tom Phillips (WIPR) Recorded: May 28 2020 59 mins
    Within the last two months, priorities for corporate domain name managers have been turned upside down. With an increase in domain name abuse and a renewed focus on cost containment, corporate domain name managers are now being presented with competing priorities that are seemingly at odds with one another.

    More than ever, corporate domain name managers are being asked to do more, with less.

    Given these changing priorities, join domain name industry experts Matt Serlin and Elisa Cooper as they share practical steps for:

    Paring domain name registrations and containing costs

    Identifying and remediating security risks

    Optimising portfolios and proving ROI



    They will also be sharing best practices for selecting service providers, designing and managing domain name programmes, and streamlining workflow.
  • Webinar: The Challenges of Test Automation
    Webinar: The Challenges of Test Automation
    Steve M. Barreto, Presales Solutions Architect at Eggplant Recorded: May 28 2020 29 mins
    Test automation frameworks can be beneficial but only as long as the challenges that come along with them are managed efficiently. Find out what those are and how Eggplant can help you overcome them.
  • Discussion: Predictions of the Post-lockdown Future of eCommerce
    Discussion: Predictions of the Post-lockdown Future of eCommerce
    Tracy Adams - Global Partnerships Director at Metapack, Deepak Anand - Director, Strategic Partnerships at BigCommerce Recorded: May 28 2020 13 mins
    Join us for a chat with BigCommerce as they draw on their experience of serving online retailers and brands to debate the future of eCommerce.
  • Carding Attacks and Its Impact on Websites
    Carding Attacks and Its Impact on Websites
    Amir Shaked, VP R&D at PerimeterX and Hadas Weinrib, Product Marketing at PerimeterX Recorded: May 27 2020 54 mins
    Two new carding bots are threatening websites and putting customer PII data at risk. The increase of credit card usage has led to an unexpected growth of carding bot attacks. The result is significant revenue loss for e-commerce sites. Not only is revenue at stake, but these threats jeopardize a company’s reputation, customer trust and online user experience. Carding attackers target websites and platforms, exploring new methods and tools to automatically validate stolen credit cards. In this session, you’ll learn about the new carding bots that threaten e-commerce sites and put customer PII data at risk. We will also show how to better protect your websites, mobile applications and APIs from these new bots.
  • A Concerning Trend in Magecart Attacks: Multiple Groups Attacking Simultaneously
    A Concerning Trend in Magecart Attacks: Multiple Groups Attacking Simultaneously
    Mickey Alton, Research Team Leader at PerimeterX; Ameet Naik, Director of Product Marketing Recorded: May 27 2020 62 mins
    In late 2019, British Airways was fined $229M for loss of customer data from their website that was caused by a Magecart attack. Digital skimming and Magecart attacks continue to be a major threat to online businesses, exposing payment card data and customer PII. The research team at PerimeterX has uncovered a new trend where multiple independent Magecart groups are skimming data from websites concurrently. In this part. We’ll examine two major incidents uncovered by the PerimeterX research team, where attackers infiltrated digital services through Magento-based applications.
  • Social Media: From Crisis to the New Normal
    Social Media: From Crisis to the New Normal
    Carter Hostelley, Founder and CEO at Leadtail.com Recorded: May 27 2020 36 mins
    Social media is the frontline of digital marketing. Not an easy job in normal times let alone during a global pandemic. Whatever your marketing role, it’s critical you understand the right way to approach social media in these precarious times. This is especially true as buyers start to transition their mindset from "Crisis to the New Normal".

    In this webinar, you’ll learn:

    - The three stages of crisis and what it means for your social media strategy
    - How buyer conversations are changing on social media
    - Examples of social media posts done right and wrong
    - Six-point checklist for what you should do right now
  • Best of both worlds: Storefront agility for HCL Commerce
    Best of both worlds: Storefront agility for HCL Commerce
    Solteq Recorded: May 27 2020 49 mins
    See how Solteq combines a solid e-commerce platform such as HCL Commerce with a home-grown javascript library to unleash the storefront artists and achieve agility where it matters the most: the experience layer.
  • Top Cybersecurity Threats Every Online Business Should Address
    Top Cybersecurity Threats Every Online Business Should Address
    Ido Safruti, CTO and Founder, PerimeterX; Deepak Patel, VP Cybersecurity Strategy, PerimeterX Recorded: May 27 2020 57 mins
    Cyberattacks continue to threaten online digital experiences. Automated bots and compromised third-party code outsmart existing defenses and compromise the integrity of your websites and mobile apps. This impacts an organization’s ability to be effective in conducting and securing online business. In this webcast, we’ll examine the top five security threats to online business, how to stay ahead of these attacks and proactively address client-side vulnerabilities and the practical strategies needed to protect customers, online revenue and company reputation.
  • Surviving Social Distancing | Part 4
    Surviving Social Distancing | Part 4
    David Raab, Founder of the CDP Institute & Will Griffith, VP and GM APJ Recorded: May 27 2020 8 mins
    In the current times we live in, marketers only really have two options to consider when something like this happens: go into doom and gloom mode, or think about how we’re going to come out the other end better and stronger.

    So what does the future outlook hold for marketers? How do they plan and prepare for what’s coming up next?

    Join us for the fourth and final instalment of our vodcast series 'Surviving Social Distancing' - where we discuss:
    - What should be on the cards for marketers?
    - What are the advantages for marketers to plan ahead?
    - Why should marketers consider technology as a long-term solution?
    - And so much more!
  • Beyond Marketing BI: How AI Is Transforming Business Growth
    Beyond Marketing BI: How AI Is Transforming Business Growth
    Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati Recorded: May 26 2020 45 mins
    AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today. Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including these three use cases:

    - Digital ad revenue optimization using machine learning to identify and recommend high-potential microsegments that will return lift
    - Algorithmic and non-heuristic attribution modeling for a non-biased view across channels and campaigns
    - Predictive marketing performance forecasting for forward looking visibility to inform strategy and budgetary decisions
  • Component Content Management System Foundations
    Component Content Management System Foundations
    John Baker, Jorsek Inc. Recorded: May 26 2020 61 mins
    Creating DITA content for the first time is exciting! You’ve started creating structured content with incredible potential. But, now that it’s written, you need to actually… manage it.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, John Baker, Professional Explainer & Content Strategist at Jorsek Inc., makers of easyDITA, for this free one-hour webinar. In this webinar, we’ll explore the Component Content Management System, and we will unpack all the fundamental questions around these systems such as:

    1) What is a component content management system?
    2) How are they unique?
    3) Do you really need one?
    4) What criteria should you consider when selecting a system?
  • Delivering personalized digital customer experiences for better patient care
    Delivering personalized digital customer experiences for better patient care
    Asponte Jun 5 2020 3:00 pm UTC 54 mins
    PennVet strives to provide fast, efficient service to veterinary clinics. Hear how HCL business partner Asponte Technology helped them modernize the digital experience for their customers with personalized promotions, real-time product and tracking updates, efficient site navigation, and sophisticated search. Penn Vet leverages the HCL Digital Experience platform to power their e-commerce presence and has integrated with HCL Unica to increase their ability to surface product promotions.
  • The Power of Video Stories from Real People
    The Power of Video Stories from Real People
    Brian Alvey Jun 9 2020 3:00 pm UTC 45 mins
    Join us for a chat with serial entrepreneur, Brian Alvey, the founder of Weblogs, a web publishing platform he and his co-founder sold to AOL for $25 million. We'll discuss why Alvey says he was born with publishing in his DNA and we'll learn about his latest adventure building a product he believes can that help people leverage video content in powerful ways.
  • Discussion: The Future Shopper
    Discussion: The Future Shopper
    Tracy Adams - Global Partnerships Director at Metapack, Patrick Munden - Chief Growth Officer at Wunderman Thompson Commerce Jun 9 2020 3:00 pm UTC 19 mins
    Join Metapack and Wunderman Thompson as we combine our insights to form a picture of what The Future Shopper might look like - after the lockdown.
  • [Master class] 7 ways to get more out of Algolia - Part I
    [Master class] 7 ways to get more out of Algolia - Part I
    Matthew Foyle, Field Engineering at Algolia Jun 9 2020 4:00 pm UTC 37 mins
    Great search is an ongoing journey as websites, product offerings and customer needs evolve over time.

    Join our product specialists to go over key aspects of Algolia search, such as:
    - Fine-tuning relevance for a better CX
    - Best practices around your search UI/UX
    - Tips around Click Analytics and A/B testing
    - Ways to improve your data quality
  • Best of 2019: Cross-Channel Marketing Campaigns We Loved
    Best of 2019: Cross-Channel Marketing Campaigns We Loved
    Alyssa Jarrett, Director Brand & Content Marketing at Iterable; Ginny Tonkin, Sr. Demand Generation Manager at Iterable Jun 9 2020 4:00 pm UTC 48 mins
    This was one of our most popular webinars in 2018, and we dove right in to review what cross-channel campaigns made a splash in 2019.

    Check out this interactive session where we had the audience vote on their favorites in each category.

    This session includes:

    -Innovative examples of this year’s best cross-channel marketing campaigns
    -Voting and chats with our webinar experts about this year’s best cross-channel campaigns
    -Fresh inspiration for your campaigns in 2020
  • CDP: The importance of centralising customer data in a digital-first future
    CDP: The importance of centralising customer data in a digital-first future
    Kenneth Goh, MarTech Solutions Director, Verticurl & Gerrard Te Brake, Senior Solutions Consultant, Tealium Jun 10 2020 6:00 am UTC 60 mins
    Everyday, enormous amounts of customer data are being collected by organisations.
    Having it all in one place, and gaining valuable insights from it, to make better decisions on how customers behave at each point in their journey is the key to success.

    All of this can be achieved with a Customer Data Platform (CDP). Have you heard of a CDP before and the value it brings?

    If not, that’s okay, that's where Verticurl and Tealium can help!

    In this webinar, you’ll learn:
    - What is a CDP
    - How CDPs can be leveraged through use cases
    - How to get started with a CDP (where to start, what questions to ask…)
    - And so much more!

    Sign up today to get all your questions answered to be well on your way to CDP success in 2020!
  • CoreMedia and HCL Commerce – Content in the Modern Era
    CoreMedia and HCL Commerce – Content in the Modern Era
    Oliver Heyden, Martin Tavener Jun 10 2020 2:00 pm UTC 45 mins
    Today’s retailers and brands face more content challenges than ever before. They need the right tools to create content-driven campaigns within minutes rather than days, they need to be able to roll out content campaigns globally – translated and tailored to local markets – and they need to be empowered to have all their content and assets available for any channel, avoiding silos but repurposing content wherever it’s needed.
    In this webinar, CoreMedia and HCL will show in a comprehensive live demo how CoreMedia Content Cloud and HCL Commerce empower business users to be ready for Content in the Modern Era.
  • Aberdeen Research: Quantify the Business Impact from Web Scraping
    Aberdeen Research: Quantify the Business Impact from Web Scraping
    Derek Brink, VP & Research Fellow at Aberdeen Group and Deepak Patel, VP of Product Marketing at PerimeterX Jun 10 2020 5:00 pm UTC 60 mins
    Do you know the revenue impact of website scraping attacks for your business? In the e-commerce vertical alone the impact is between 3% to 14% of annual website revenue. Find out how to estimate the revenue impact for your business. Join Aberdeen Research Group and PerimeterX to understand the real impact of web scraping beyond the loss of competitive advantage.


    Get insights and takeaways including:
    -Estimates for the impact of website scraping on select verticals as a function of annual website revenue.
    -Quantitative analysis on how to measure the business impact of website scraping for your online business.
    -Understanding the risk of web scraping and what steps to take to manage bots to an acceptable level.
  • Worldline e-Payments Challenge 2020 [Option 2]
    Worldline e-Payments Challenge 2020 [Option 2]
    Anne-Céline Muller (Worldline), Michael Petiot (Worldline), Adélaïde Hervagault (BeMyApp), Christophe Remillet (Onevisage) Jun 11 2020 8:00 am UTC 60 mins
    Welcome to Worldline e-Payments Challenge webinar ! FinTech from all around Europe are competing to get a chance to take part in the next edition of the e-Payments Challenge in September. Thanks to this webinar you will be able to learn and discover more about this thrilling 3-days co-innovation journey which would allow you to work hand in hand with Worldline customers and experts. You will get the chance to have all key stages presented to you, from the application day to the pitching session. You want to know what’s in it for you ? Then take part in the webinar and learn about all the opportunities and advantages that the e-Payments Challenge could bring to you!
  • Webinar: Intelligent Test Automation with Eggplant DAI 4.1
    Webinar: Intelligent Test Automation with Eggplant DAI 4.1
    Peter Cherns, Product Manager - AI and Analytics at Eggplant & Michael Johnson, Product Manager at Eggplant Jun 11 2020 3:00 pm UTC 33 mins
    Technological factors are one of the chief issues impeding digital success and this is a problem Eggplant is passionate about solving.
    That's why we're excited to announce the release of the latest version of our Digital Automation Intelligence (DAI) Platform! Learn about what the DAI platform can do for you and what enhancements we have just introduced to it.
  • Where do you go from Magento?
    Where do you go from Magento?
    Magno, HCL Commerce Jun 11 2020 4:00 pm UTC 45 mins
    Whether you're trying to plan for what's next after Magento 1 end of life or frustrated with Magento's many limitations, come hear from Magno and HCL Commerce about how you can transition to a modern commerce platform that gives you the agility and flexibility you need with the security, reliability and stability of a tried and tested platform.
  • Enhance Personalization With Next Generation ML
    Enhance Personalization With Next Generation ML
    James McCormick, Principal Analyst, Forrester; Dave Lucas, Sr. Director - Product; Matt Parisi, Sr. Product Marketing Manager Jun 11 2020 5:00 pm UTC 45 mins
    Next generation ML approaches and technologies provide enhanced opportunities for digital personalization. Given the rapidly changing digital environment the need to adopt new approached could never be greater. It's time to review the landscape. Join Tealium and guest speaker and Forrester analyst James McCormick as they:
    - Discuss the evolution of AI techniques for personalization.
    - Review the risks and opportunities technologies in the space.
    - Describe strategies and approached for getting it right.
  • Improving the customers' banking experience with the right channel mix
    Improving the customers' banking experience with the right channel mix
    Guillaume Lefebvre- R&D Manager, Aurélie Fon - Product Marketing Manager, Veronica Alava - Business Developer Jun 16 2020 8:00 am UTC 60 mins
    Each customer journey is composed of a unique set of touchpoints across channels that must be designed to optimize customer convenience and satisfaction at any time. Understanding channels’ usage and specifies is the first step towards building a compelling value proposition for your digital customers.

    Join us during this live webinar to discuss:
    · Setting customer expectations through FinTechs/BigTechs’ customer strategies
    · Understanding Customer Journeys and touchpoints mapping in order to identify “experience gaps”
    · Leveraging channels’ usage and specificities, focusing on how to integrate conversational technologies at financial institutions
    · Focus on a leading Market Case study

    You will also receive an exclusive copy of our new white paper about “Bridging Human and Digital Experiences in Banking”.

    Cannot join but interested? Just register to receive your copy of the white paper and the on-demand link afterwards.
  • Cybersecurity-Sicheren Zugang schaffen für Industrie & kritische Infrastrukturen
    Cybersecurity-Sicheren Zugang schaffen für Industrie & kritische Infrastrukturen
    Claus Uellendall & Joachim Hörnle Jun 16 2020 12:00 pm UTC 45 mins
    Die Anbindung von Maschinen an externe Systeme ist oft mit dem
    Risiko von Cyberattacken und Datendiebstahl verbunden.

    In diesem Webinar möchte Worldline Ihnen vorstellen, wie solche Risiken minimiert werden können und der geordnete Zugriff von außen sicher gestellt wird. Außerdem möchten wir das Thema Monitoring in der Industrie und kritischen Infrastrukturen eingehen, um die Verfügbarkeit und Performance Ihrer Systeme zu optimieren
  • Impact Covid-19: comment signer des documents à distance en toute sécurité ?
    Impact Covid-19: comment signer des documents à distance en toute sécurité ?
    Etienne Plouvier Business Development Manager - Worldline and Paolo Motta Sr. Partner Sales Manager - Adobe Jun 16 2020 2:00 pm UTC 45 mins
    En cette période difficile, les entreprises doivent continuer à signer des documents officiels mais à distance ! Notre partenariat avec Abode Sign permet d’aider les services commerciaux, ressources humaines, achats ou juridiques de signer des documents en toute sécurité.
  • From Healthier Data to Happier Patients: How CDPs Can Help Drive Personalization
    From Healthier Data to Happier Patients: How CDPs Can Help Drive Personalization
    Jake Spencer, Product Marketing Manager, Tealium and Ted Sfikas, RVP of Solutions Consulting, NA and LATAM, Tealium Jun 16 2020 3:30 pm UTC 45 mins
    Personalization is a top priority in almost every industry. What if there were a way to personalize the patient experience?

    Better patient care starts with better data.

    Join us as we discuss how healthcare businesses can deliver personalized care and increase engagement by collecting and unifying data across channels in real time. During this webinar, you'll discover how to:

    - Leverage real-time, unified data to build stronger relationships with patients
    - Deliver more timely/targeted messaging and better digital experiences
    - Keep patient data safeguarded and secure with an end-to-end Customer Data Hub that is secured to privacy and industry regulations, including HIPAA.
    - And much more!
  • Re-thinking Retail en la era post-Covid19
    Re-thinking Retail en la era post-Covid19
    Ricard Sala Jun 17 2020 9:00 am UTC 60 mins
    Re-thinking Retail en la era post-Covid19
  • Driving conversion & growth at Dunelm with world class Search
    Driving conversion & growth at Dunelm with world class Search
    David Ward and James Arnold from Dunelm Jun 17 2020 5:00 pm UTC 30 mins
    In the upcoming talk, David Ward and James Arnold from Dunelm will share their learnings and best practices on how the UK's leading home furnishing retailer transformed its online site into a rewarding customer experience that is driving higher conversion rates and revenue.

    This webinar will cover how Dunelm:
    - Recreated the physical store browsing experience online
    - Orchestrated an effortless and engaging search and discovery experience
    - Grew its online business
  • How Unifying Content Can Propel Productivity and Enable Sales
    How Unifying Content Can Propel Productivity and Enable Sales
    Jean Patrick and Joe Gelb Jun 17 2020 5:00 pm UTC 45 mins
    Most companies have content stored all over the place. Some of that content is made available through a documentation portal or product website; other content is delivered through corporate knowledge bases or served up inside learning management systems. This scattered approach to content hampers internal productivity, increases the risk of miscommunication and misinformation, which leads to redundancy and unnecessary costs.

    To become an effective content-producing organization, you must be capable of providing unified access to all of your organization's content to whomever needs it; when, where, and how they need it. Your content needs to be available not only to prospective customers and existing clients, but also to employees, partners, regulators, and other stakeholders, so they can easily find the answers they need, when, where, and how they need them.

    Join Scott Abel, the The Content Wrangler, Joe Gelb, President of Zoomin Software, and Jean Patrick, Chief Transformation Officer of Cherwell, to find out how the company unified multiple sources of content to propel productivity and help enable sales.

    As a strategist, consultant and implementer, Jean leads activities within Cherwell focused on operational execution of key strategic initiatives based on priorities of the company and the CEO. As Chief Transformation Officer, Jean oversees the following teams: Strategic Initiatives, Customer Experience, Learning Services, Systems, Pricing, and Facilities. Jean arrived at Cherwell in early 2017 as the Chief of Staff, providing valuable oversight and guidance to projects of high strategic importance and leads the transformation of operational process and procedures focused on efficiency, financial impact, and business scalability.
  • CX Super Powers for Modern Marketing Leaders
    CX Super Powers for Modern Marketing Leaders
    Steven Tsao, Digital Marketing Futurist at Arm Treasure Data Jun 17 2020 5:00 pm UTC 45 mins
    CMO’s and CIO’s are tasked with a lot of responsibilities today, while minimizing costs and maximizing revenues. What if we can give CMO’s and CIO’s super powers that will accomplish your objectives, and improve the way your teams work with each other? What would that super power look like?

    Here are some of the questions we will go over:

    · How has competition changed?
    · Do we have end-to-end, holistic view of the customer?
    · Are we equipped to personalize the customer experience across the journey?
    and more...

    In this session, Steven Tsao, Treasure Data’s Digital Marketing Futurist will share the super powers you can develop to weather the storms today and brave the “New Normal.”
  • SMB Survival Mode: A Playbook from a Corporate Marketer & Restaurant Owner
    SMB Survival Mode: A Playbook from a Corporate Marketer & Restaurant Owner
    Guy Arama - Tech-Marketing Leader & Multi-Unit Restaurant Owner, and Linh Ho - Co-Founder & CMO, conDati, Inc. Jun 17 2020 6:00 pm UTC 45 mins
    When restrictions across North America went into effect mid-March to curb the spread of COVID-19 many small businesses and restaurants were forced into survival mode. Now with civil emergencies, small business owners have to act quickly and efficiently to preserve their businesses and safety of their employees.

    Join conDati CMO Linh Ho for a candid conversation with Guy Arama, a corporate marketing executive previously at Microsoft, SAP, Automation Anywhere, and multi-unit restaurant owner. Learn how Guy has pivoted his restaurant business by doubling down on digital channels and data to guide his efforts to survive.

    What you will learn:
    •Struggles of SMBs are real; insights into the daily struggles
    •SMB strategy for recovery
    •How to pivot for long-term success
  • Covid-19 Impact: how to get document signed remotely in minutes?
    Covid-19 Impact: how to get document signed remotely in minutes?
    Etienne Plouvier Business Development Manager - Worldline and Paolo Motta Sr. Partner Sales Manager - Adobe Jun 18 2020 9:00 am UTC 45 mins
    In this challenging time, organizations need to continue to sign official documents but remotely! Our partnership with Adobe Sign has the objective to help Sales, Human resources, Procurement or Legal departments to sign documents securely in minutes.
  • Build back better – does data hold the answer to sustainable transport?
    Build back better – does data hold the answer to sustainable transport?
    Martin Howell, Nigel Thorley, Claire Haigh Jun 18 2020 2:00 pm UTC 60 mins
    Public transport across the UK provides both great challenges and opportunities for those who run and operate it but also passengers. Join Worldline and Claire Haigh from Greener Journeys as they discuss how public transport across the UK has the opportunity to build back, better.
  • Webinar: Software Testing Training Practices and how we deliver it
    Webinar: Software Testing Training Practices and how we deliver it
    Pritesh Modi, Technical Consultant at Eggplant Jun 18 2020 2:00 pm UTC 19 mins
    Learn about the essential steps that need to be taken in order to provide the best software testing training possible. Pritesh will talk about the best practices and how Eggplant implement those.
  • Exceptional Customer Experiences Require Microcontent
    Exceptional Customer Experiences Require Microcontent
    Rob Hanna Jun 18 2020 3:00 pm UTC 45 mins
    We talk with information development guru, Rob Hanna, about why content creators should focus their efforts on the creation of micro—moments. Hanna will help us understand the role of microcontent — self-contained, atomic pieces of content — in the construction and management of exceptional content experiences.