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E-commerce

  • 4 Digital Experience Tools That Drive Real Results
    4 Digital Experience Tools That Drive Real Results Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell Jul 25 2018 5:00 pm UTC 45 mins
    EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell

    What does it take to successfully deliver a digital experience for the B2B market?

    While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.

    In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.

    The must-haves include:

    • Robust, shoppable product catalogue.
    • Rich, well-structured content.
    • Optimized site-search, chatbots, and product recommendations.
    • Real value for shared customer information.
  • Enterprise Data Storage, Lakes, Warehouses & More: A Crash Course
    Enterprise Data Storage, Lakes, Warehouses & More: A Crash Course Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Jul 31 2018 4:00 pm UTC 30 mins
    Consumers are engaging with brands across multiple touchpoints, channels, and devices, generating massive amounts of valuable data. Organizations are quickly adopting a number of solutions to keep up with this explosion of customer data and better capture and correlate user behavior.

    Two common solutions brands are leveraging to house and analyze all of this customer data are Enterprise Data Warehouses (EDW) and Data Lakes. Register now for this 30-minute webinar and learn:

    - Key benefits of each and which is best for your brand

    - Why pairing your enterprise data storage solution with customer data initiatives makes your tech stack even more powerful

    - How an automated data supply chain fits in a modern EDW and data lake environment

    - And more!

    The webinar will conclude with a live Q&A Chat with questions from the audience on all things enterprise data storage.
  • CDPs and DMPs: Differences, Benefits, and How they Co-Exist
    CDPs and DMPs: Differences, Benefits, and How they Co-Exist Chris Morgan, Sr Solutions Consulting Manager, Tealium & Dan George, Solutions Consulting Operations Manager, Tealium Jul 31 2018 6:00 pm UTC 45 mins
    Organizations that want to compete in today’s fast-paced consumer market know that customers must be at the center of everything they do. This means providing the right experience at the right time, which requires real-time data and the the correlation of data across all customer experiences.

    Brands are turning to Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate and manage their customer data, but many are confused as to exactly what each technology is and which solution is better suited for their organization based on the feature set of the platform at hand.

    Should brands focus on providing the best end-to-end experience or on acquiring new customers? Register now and learn:

    - Key differences between CDPs and DMPs

    - Top benefits of each technology and how they co-exist

    - Why pairing your CDP and DMP drives a more powerful marketing stack

    - And so much more!

    The webinar will conclude with a live Q&A Chat with questions from the audience on all things CDPs and DMPs.
  • Apache Kafka Topic Design
    Apache Kafka Topic Design Ben Slater, Chief Product Officer, Instaclustr Aug 2 2018 9:00 pm UTC 60 mins
    Topics, partitions and keys are foundational concepts in Apache Kafka. When building an application, correctly modeling your use case using these concepts will be key to making optimal use of Kafka and ensuring the scalability and reliability of your application. This webinar will walk through these key Kafka concepts and the main design consideration when choosing how to apply them to your application. This webinar will help you answer questions like:
    -What topics should I create?
    -How many partitions should I have in each topic?
    -Should I use a message key? If so, how do I choose an appropriate value?
  • Mastering The Customer Delivery Experience
    Mastering The Customer Delivery Experience Duncan Licence Aug 9 2018 4:00 pm UTC 60 mins
    As the online retail industry continues to grow, the internet has quickly become the go-to shopping destination for consumers in the US. This means that major brands and retailers must work harder to improve their offering and meet the changing expectations of consumers.

    In this webinar, we will look at how delivery personalization, delivery loyalty programmes and ever-evolving consumer expectations are changing the online shopping experience for good.

    Register now to get the latest insights into customer delivery expectations, as well as receive practical advice on:

    -How delivery influences purchasing decisions
    -The new era of delivery through personalisation
    -The growth of delivery loyalty programmes
    -10 areas of innovation for brands & retailers in 2018
    -Best practices in providing customer delivery
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Michelle Goetz, Principal Analyst, Forrester Aug 9 2018 5:00 pm UTC 60 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Michelle Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • 5 Reasons For Experience Makers To Embrace SPAs
    5 Reasons For Experience Makers To Embrace SPAs Shelby Britton (Adobe), Haresh Kumar (Adobe) Aug 14 2018 5:00 pm UTC 45 mins
    Single Page Applications (SPAs) have become part of everyday experience management conversation, yet managing them across marketing and IT teams have created barriers to agile delivery model.

    Join us as we demystify why IT teams are using SPAs, trade-offs and impact on marketers' ability to contribute, key requirements to deliver experiences with agility for both marketing and IT orgs, and 5 best practices to help scale personalized experiences with SPAs or otherwise.

    Presented by:
    - Shelby Britton, Group Product Marketing Manager, Adobe
    - Haresh Kumar, Director, Product Marketing, Adobe
  • Recipe for Experience Optimization Success
    Recipe for Experience Optimization Success Sigi Bessesen (HSBC), Drew Burns (Adobe) Aug 14 2018 6:00 pm UTC 45 mins
    Regardless of industry, personalization of experiences across channels is no longer optional. It's what customers expect. Companies are developing their vision for how they see personalized experiences adapting across the customer journey, and they are partnering with Adobe to make these visions a reality.

    This session will showcase the steps HSBC took toward personalization maturity and the impressive results it's delivered.

    Presented by:
    - Sigi Bessesen, Head of Optimization, HSBC
    - Drew Burns, Group Product Marketing Manager, Adobe
  • Supercharge Your Creative and Digital Workflows
    Supercharge Your Creative and Digital Workflows Nick Barber (Forrester), Elliot Sedegah (Adobe) Aug 14 2018 7:00 pm UTC 45 mins
    Over the past sev­er­al years, we’ve seen our cus­tomers, large and small, under pres­sure to cre­ate and man­age an unprece­dent­ed amount of dig­i­tal assets than ever before. From thou­sands to mil­lions of images, graph­ics, videos, and new emerg­ing rich media assets, brands need their assets to be orga­nized and dis­trib­uted to bet­ter engage, win, and serve cus­tomers.

    This has result­ed in Dig­i­tal Asset Man­age­ment (DAM) becom­ing the crit­i­cal tech­nol­o­gy and busi­ness process to bring order to the chaos among cre­ative, mar­ket­ing, busi­ness, and tech­nol­o­gy teams. The new mea­sure of suc­cess goes beyond basic man­age­ment to an expand­ed sup­port of the upstream cre­ative process, includ­ing deliv­er­ing cus­tomer expe­ri­ences at every point in the cus­tomer jour­ney.

    Presented by:
    - Nick Barber, Analyst, Forrester
    - Elliot Sedegah, Group Product Marketing Manager, Adobe
  • The evolution of data management platforms: Audience intelligence at scale
    The evolution of data management platforms: Audience intelligence at scale Rakhi Patel (Adobe), Stefanie Hineman (Intuit) Aug 15 2018 4:00 pm UTC 45 mins
    Delivering powerful experiences start with knowing, understanding, and reaching the right audiences. With customer data stored and owned by disparate teams across organizations, enterprises are breaking down technology and organizational silos by investing in data management platforms (DMPs) to centralize audience management and audience activation.

    This session outlines the evolution and value of DMP technology, such as Adobe Audience Manager, to enable digital marketers to manage audience strategy at scale.

    Join us as to learn the following:
    - How DMP technology and practices have evolved
    - Key innovations in the DMP space
    - Tips for data privacy

    Presented by:
    - Rakhi Patel, Sr. Product Marketing Manager, Adobe
    - Stefanie Hineman, Martech Audiences & Personalization, Intuit
  • High Tech’s Six Essentials to Digital Transformation
    High Tech’s Six Essentials to Digital Transformation Mila D’Antonio (Ovum), Jill Steinhour (Adobe) Aug 15 2018 5:00 pm UTC 45 mins
    In this fast-paced digital revolution, high-tech companies face numerous competitive threats and obstacles in meeting rising expectations of B2B and B2C customers. Understandably these enterprises are taking a customer-centric approach to combating these threats.

    According to a new Ovum report commissioned by Adobe, marketers are responding to these threats by investing in digital marketing, but progress appears to be slow. Continued advancement depends on further investments, reimagined business models, mobile prioritization, a deeper understanding and reliance on data as an enterprise currency, tighter channel integration, and closer collaboration across organizations.

    In this webinar, participants will learn:
    - The competitive threats and customer engagement challenges facing high-tech firms
    - How high-tech enterprises are meeting customer expectations
    - The necessary elements to fuel digital progress
    - A look at future technology investments in high tech

    Presented by:
    - Jill Steinhour, Director, Hi-Tech Industry Strategy, Adobe
    - Mila D’Antonio, Principal Analyst, Customer Engagement, Ovum
  • Good vs. Great: Obtaining an Elite Analytics Practice is Worth the Effort
    Good vs. Great: Obtaining an Elite Analytics Practice is Worth the Effort John Lovett (Search Discovery), Nate Smith (Adobe) Aug 15 2018 6:00 pm UTC 45 mins
    It's time for your analytics to grow up. Your company can realize substantial material gains in customer lifetime value through the use and application of advanced analytics. According to Forrester, by 2021 companies that invest in advanced analytics to drive insights at scale will boost total global annual revenues to $1.8 trillion.

    In this session, you will learn:
    - How a “good enough” approach to analytics impedes your customers’ experience and your company’s profitability.
    - Best practices, frameworks, and practical strategies for taking your analytics to the next level throughout the customer journey.
    - Examples of how brands have gone from good to great by improving their analytics practice.

    Presented by:
    - Nate Smith, Group Product Marketing Manager, Adobe
    - John Lovett, Senior Director, Data Strategy, Search Discovery
  • Disrupt or be Disrupted - Healthcare Experience as a Competitive Advantage
    Disrupt or be Disrupted - Healthcare Experience as a Competitive Advantage Kevin Ellenwood (Accenture Interactive), Thomas Swanson (Adobe) Aug 15 2018 7:00 pm UTC 45 mins
    For years healthcare has operated on an experiential island – a healthcare consumer relied upon the expertise of the doctor or other healthcare professionals, the engagement was episodic or “as needed”, very little control was exercised by the consumer, and there was little to no transparency within the ecosystem.

    The expectation on the part of healthcare consumer and providers that the experience would be as it had forever resulted in very little need for digital engagement, and very little cross-over of experiential expectations of consumers found in other industries. That is changing rapidly as healthcare consumers are comparing digital experiences across platforms, across industries, and their expectations of what is a good experience, a bad experience, or an exceptional experience is evolving.

    In this session you will learn:
    - Disruption is the new normal in healthcare as non-traditional healthcare companies enter the market
    - Paradigm-changing technology is changing the healthcare landscape
    - How the industry responding to this disruption
    - How Adobe can help you be a part of the healthcare experiential revolution

    Presented by:
    - Kevin Ellenwood, Healthcare Digital Transformation, Accenture
    - Thomas Swanson, Director of Healthcare Industry Strategy & Marketing, Adobe
  • Global Marketing: Across Channels and Across Borders
    Global Marketing: Across Channels and Across Borders Val Niehaus (Adobe Consulting Services), Timo Kohlberg (Adobe) Aug 16 2018 4:00 pm UTC 45 mins
    Many organizations struggle with providing consistent experiences across the customer journey. Challenges can include organizational alignment, siloed technology and data, and the ability to personalize messages at scale across numerous touchpoints.

    These challenges only grow exponentially when marketing organizations are globally distributed or need to consider a global audience. In five steps, the Adobe Campaign team presents best practices to address global marketing challenges and execute a global marketing strategy focused on customer experience and digital transformation.

    In this session you will learn:
    - The role of technology in the context of global data and content
    - Examples of best practices for global marketing strategies
    - How Adobe Campaign and Adobe Experience Cloud enable consistent customer experiences across channels and regions

    Presented by:
    - Val Niehaus, Senior Manager, Adobe Consulting Services
    - Timo Kohlberg, Product Marketing Manager, Adobe
  • Mobile Moments Across Channels
    Mobile Moments Across Channels Bruce Swann (Adobe), Jeremy Finch (Adobe) Aug 16 2018 5:00 pm UTC 45 mins
    Mobile marketing technology gives organizations the power to reach and inform people in exactly the places and moments where they can make decisions and take action. Learn about why this approach is better when integrated into a broader cross-channel strategy.

    In this session, you will learn:
    - How Adobe Campaign’s mobile capabilities can help marketers create these types of mobile moments.
    - Techniques Adobe Experience Cloud customers are applying in a variety of industries.
    - How Adobe Campaign is investing in expanded mobile and cross-channel marketing capabilities.

    Presented by:
    - Bruce Swann, Group Product Marketing Manager, Adobe
    - Jeremy Finch, Product Marketing Manager, Adobe
  • Challenges of Content-driven Retailing
    Challenges of Content-driven Retailing Ali Alkhafaji (TechAspect Solutions, Inc), Joe Brannon (TechAspect Solutions, Inc) Aug 16 2018 6:00 pm UTC 45 mins
    Organizations embracing a direct-to-consumer strategy are beginning to realize traditional advertising is becoming more costly and less effective. By leveraging digital marketing tools, they are starting to invest in content-driven commerce strategies with dedicated content and personalized experiences. These strategies are intended to craft contextual stories and user-driven content to drive conversion and revenue.

    This webinar focuses on the challenges facing decision-makers seeking to integrate content with ecommerce journeys.

    Presented by:
    - Ali Alkhafaji, CTO, TechAspect Solutions, Inc.
    - Joe Brannon, Global Commerce Director, TechAspect Solutions, Inc.
  • Using Artificial Intelligence To Transform Digital Experiences
    Using Artificial Intelligence To Transform Digital Experiences David Devisser (Adobe) Aug 16 2018 8:00 pm UTC 45 mins
    Businesses are improving the design and delivery of digital experiences through artificial intelligence and machine learning. With Adobe Sensei, marketers are predicting and executing exceptional experiences with new integrated data services and unified profiles.

    In this session you will hear from experts and leading analysts about:
    - The role artificial intelligence and machine learning are playing in today's ecosystem
    - The capabilities Sensei can bring across marketing, analytics and advertising
    - How to begin or continue implementation of AI for your experience business

    Presented by:
    - David Devisser, Principal Architect, Strategic Partnerships, Adobe
  • The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows
    The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows Jay Maxwell, Cruce Saunders & Joe Gollner Aug 22 2018 5:00 pm UTC 60 mins
    By collaborating to unify schemas across many content repositories serving multiple print and digital endpoints, Mayo Clinic and [A] are establishing a content operating model to empower the market-leading creator and distributor of trusted health guidance and information with orchestrated, sustainable, future-ready, omnichannel content flows. We will dive into how [A] and content developers at Mayo Clinic are leveraging the Master Content Model to build a longer-term solution for the development and management of intelligent content, optimized for delivery to Mayo Clinic’s print and digital channels.

    Join Scott Abel, The Content Wrangler and his special guests, Jay Maxwell, Senior Director of Health Information at Mayo Clinic, [A]'s founder Cruce Saunders, and Master Architect, Joe Gollner as they demonstrate how content engineering and the application of a Master Content Model can be harnessed to address many of the content challenges faced by larger enterprises:

    • Single-channel vs. omnichannel content lifecycle
    • Multiple management & authoring tools that are redundant, ineffective, or not harmonized to work well with the other tools in the stack
    • Inconsistent content structure resulting in management headaches and disconnected user experiences
    • Duplicate content that creates risk of errors
    • Author and end-user content findability problems
    • Costly conversions between different parts of the workflow, different channels, and different systems
    • Content collaboration hampered by organizational silos

    Attendee Takeaways

    • The basics of Master Content Model development.
    • An overview of practical applications of the Model, including optimizing shared resources across authoring groups via a standard structure for all content assets, enabling movement of assets between business units, applications, and published products, eventually, assembling new information products from existing content assets, and positioning content as an organization asset
  • Retail Gets a Kick: from World Cup to Back-To-School
    Retail Gets a Kick: from World Cup to Back-To-School Rachel Lund, Head of Retail Insights & Analytics, BRC Aug 23 2018 1:00 pm UTC 60 mins
    Designed exclusively for our Associate Members, join us for part two in our series of webinars providing unique insights into the latest retail stats, facts and industry trends.

    In this session, we’ll look back over the start of the Summer season and what’s in store for the industry on the approach to Autumn.