Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.
Arvin Bansal, Senior Director Cyber Governance, AmerisourceBergen, Nathan Turajski, Sr. Director, InformaticaRecorded: Oct 10 201932 mins
The California Consumer Privacy Act (CCPA), GDPR and other mandates are a wake-up call to take a fresh look at data protection for personal information. As the scope of sensitive data and user rights requirements have evolved, this includes industries with significant experience managing legacy mandates such as PCI DSS or HIPAA.
AmerisourceBergen is no stranger to industry mandates like HIPAA and HITECH, but is now preparing for a future where the number and impact of healthcare data breaches continues to increase, even as user transparency demands expanded controls. However, there is a silver lining as data privacy controls can also help accelerate digital transformation and enable safe value creation. In this webinar, you’ll learn how AmerisourceBergen approaches making information safe with world-class data masking techniques as a critical component of their privacy journey, and how Informatica is helping deliver data privacy governance solutions for the next-generation Data 3.0 evolution.
Sam Ngo and Connor BouthotRecorded: Oct 10 201946 mins
New data privacy laws continue to roll out worldwide. Browsers are doubling down on user-tracking behaviors. And with GDPR-esque laws coming to the U.S. — including the CCPA — companies need to provide a standard of consumer privacy.
What most brands don’t realize, though, is these data privacy measures offer an opportunity to build trust with their customers and garner greater customer loyalty. Consumers expect to give up data — if they get something in return.
A CDP with identity resolution functionality can help you unify and activate customer data on their terms. Be prepared to take advantage of new data privacy laws by joining our webinar.
Maltie Maraj, Senior Counsel, Tealium & Ted Sfikas, Director, Solutions Consultants, NA & LATAMRecorded: Oct 9 201960 mins
In about three months, the California Consumer Privacy Act (CCPA) will go into effect. This new legislation is slated to be one of the toughest data privacy laws in the US; however, many companies are still unsure how— or even if— the law will affect them. Whether the CCPA affects your company or not, it still reflects the growing importance for brands to invest in data governance, security, orchestration, and automation.
These next few months will be critical for brands who are quickly trying to ramp up and understand how to comply with the CCPA. If you’re left wondering what the law means for you, what the differences are between CCPA and GDPR, or what the key initial steps are you need to be taking towards compliance, you’re not alone.
Register now for our upcoming webinar where we will show you how to build a data foundation to assist in CCPA compliance as well as:
- 5 key differences between GDPR and CCPA
- The importance of automating parts of your customer data governance
- Legal and technological considerations for both laws
Dave Wells, Director, Eckerson Vamshi Sriperumbudur, Portfolio Marketing, InformaticaRecorded: Oct 3 201943 mins
For successful analytics & AI initiatives, your cloud data warehouses and cloud data lakes must work together in a cohesive data management architecture. There is no one-size-fits-all solution for data management architecture. Every data warehouse is unique; thus, every modernization plan is unique. There are, however, several architectural patterns for modernization that help to shift from data warehouse and data lake silos to cohesion and compatibility between data lakes and data warehouses.
Use these patterns individually, in combination, or as mix-and-match for multiple warehouses to develop a modernization plan and drive your analytics and AI projects:
• Data Warehousing Outside the Data Lake
• Data Warehousing Inside the Data Lake
• Data Warehousing in Front of the Data Lake
• Data Warehousing Inside & Outside the Data Lake
Jordan Braiuka, Senior Software EngineerRecorded: Oct 3 201944 mins
At Instaclustr, we use one of our own Cassandra clusters and a custom monitoring application to store, process, and retrieve metrics on every single node in our fleet. The talk will introduce how we collect, process, store, and rollup all the metrics which pass through our monitoring system every second. We will discuss why using Cassandra, time buckets, and Spark is really suited to efficiently and quickly store, and query all that monitoring data.
EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal SchweitzerRecorded: Oct 3 201916 mins
In this conversation, our digital commerce experts walks through the impact that product images have on discovery and conversion online and describes a simple approach to differentiating your product images in a way that can scale alongside your business.
Joe Bracken, VP and Deputy General Counsel, Nathan Turajski, Sr. Director, Product Marketing,Recorded: Oct 2 201944 mins
Personal data privacy is top of mind with massive data breaches in the news, along with new US privacy legislation taking effect. As high-profile regulation for the world’s fifth largest economy, the California Consumer Privacy Act (CCPA) starts enforcement on January 1, 2020. But how does the CCPA impact US organizations, their customers and ordinary California citizens, as well as other US States keeping a close eye with their own new rules? Unlike prior legislation that started with breach notifications, the CCPA now raises the stakes with data protection requirements and new user rights for transparency into how sensitive data is handled. Are you prepared for the CCPA?
Watch this webinar with Joe Bracken, Informatica’s VP and Deputy General Counsel, Privacy, Products and Intellectual Property, as he answers 20 common questions that businesses and consumers alike should be asking about how the CCPA will impact them. Insights into the CCPA can help you on your journey with a data privacy governance approach to new compliance obligations and consumer rights about to take effect!
Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EISRecorded: Oct 2 201952 mins
Business agility rests upon a well-architected environment of business processes, workflows, and communications.
So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.
In this webcat you will learn:
• Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
• How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.
Speaker: Carla Pealer, Consultant, Earley Information Science
Joe Gelb & Megan GilhoolyRecorded: Oct 2 201958 mins
To provide a great self-service experience, you need to provide fresh content. But it’s about more than updating content regularly. It’s about making sure your documentation portal and customer interactions offer dynamic content and opportunities for immediate user feedback, actionable analytics, and more.
The problem? As the amount of documentation in your organization grows, so too does the complexity of trying to maintain it all. So how do successful documentation teams keep up with an ever-expanding library? How do they reliably maintain the freshness and relevance of hundreds of thousands of pages?
It’s never been easy. But recent innovations are making it much easier.
Join Scott Abel, The Content Wrangler, and his special guests, Joe Gelb, President and Head of Business Development at Zoomin Software, and Megan Gilhooly, VP of Customer Experience at Zoomin Software, for this free one-hour webinar. Joe and Megan will reveal strategies for maintaining content freshness and creating personalized content experiences, using case studies to demonstrate how you too can get the most value out of your technical content.
Joe Gelb has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. At Zoomin, he has spearheaded the development of advanced technology solutions for dynamic content delivery.
Megan recently joined Zoomin after serving as Senior Manager of Content Strategy at Amazon Web Services. Previously, she was Director of Information Experience at Ping Identity, and Director of Technical Communications at INVIDI Technologies.
Elizabeth Marshall, Manager, Solution Consulting North America - Northwest and Central at TealiumRecorded: Sep 30 201941 mins
From clicks to calls, companies have a ton of customer data. Managing that data is a key business challenge, which is why so many companies are turning to Customer Data Platforms. As more vendors crowd into the CDP space, there are two clear CDP styles emerging: data-focused and campaign.
Before choosing a CDP, it’s critical to put a customer data strategy in place first that aligns with one of these CDP styles. The strategies and CDP you choose will have a huge impact on your team’s day-to-day operations, your customer’s experience, and your ability to manage a real-time, compliant customer data supply chain.
In this session, you’ll learn the key differences between data-focused and campaign-focused CDPs, as well as:
- Why your CDP strategy should be a company-wide initiative, not just marketing-driven
- How a CDP will help you overcome the challenges of collecting and activating customer data
- Why a CDP initiative is a perfect opportunity to bridge the divide between marketing and IT teams
Matt Basile, Azure Data Program Manager, Microsoft, Bill Creekbaum, Sr. Director Product Management, InformaticaRecorded: Sep 26 201929 mins
Companies are looking to modernize their existing on-premises data warehouse to a modern cloud data warehouse, like Azure SQL Data Warehouse, to address the ever-changing business requirements of a data-driven enterprise.
Join this joint webinar by Informatica and Microsoft to learn the benefits of migrating to Azure SQL Data Warehouse and the advantages of using Informatica with Azure. We will demonstrate how to:
- Discover the right data to migrate
- Understand the lineage and dependencies of the data you want to migrate
- Automatically provision and load data to Azure SQL Data Warehouse
Kath Pay and Daniel MeckRecorded: Sep 26 201963 mins
In this must-watch webinar, Kath Pay of Holistic Email Marketing and Daniel Meck of Moosend, will build the case for easily delivering personalised emails using insights & automations. Attending this webinar will not only inspire you but also empower you to deliver these powerful customer experiences to your subscribers and customers.
There are more payment methods than ever before. The costs associated with taking payments are also numerous and growing – whether it’s Merchant Service Charges, bad debt, losses, Cash-In-Transit, or related administration costs. Last year, these associated costs rose to £1.23 billion across the retail industry.
Staying ahead of changing purchasing behaviours and technologies while managing the growing transaction costs, is now a core challenge for all UK retailers - big and small.
Our Payments expert, alongside our partners at Trustly, will provide practical advice on how you can assess and take steps to reduce your transaction costs while optimising your payment technologies to meet business needs and customer demands.
Thomas Brence, Dir Product Marketing, Data Quality and Governance, & Patrick Dewald, Sr. Dir of Data Governance StrategyRecorded: Sep 25 201941 mins
This is the second webinar in the three-part Data Governance series. At the heart of a successful Enterprise Data Governance program are people. Some are technical. Some are not. Some are located in the lines of business while others work in IT. Some have a particular view on data policies. Others are likely to disagree. No enterprise data governance program is perfect but in order to scale and be truly enterprise-wide, silos need to be broken.
This is a great webinar for anyone dealing with silos that are holding back an enterprise data governance program. In this webinar, we will showcase how others have overcome these challenges and will share some best practices.
Informatica's Bryan Weinman, Business Development Executive and Jennifer McGinn, Director Product MarketingRecorded: Sep 24 201931 mins
Marketers need a customer intelligence system that will help them:
•Drive customer engagement, customer loyalty, and advocacy
•Differentiate from the competition on the ability to understand the customer better
Informatica Customer 360 Insights enables marketers to connect fragmented customer data and create a contextual 360 view to power digital and marketing transformation initiatives.
Peter Blum, VP of Technology at InstartRecorded: Sep 19 201922 mins
IT leaders know that protecting their visitors and their website is only getting harder. Every online customer touchpoint is under attack by automated bots — disrupting traffic, stealing sensitive information, and ruining web experiences. But how do you detect automated bots? These days it is extremely common to see globally distributed botnets that look and act human, but are they actually conducting fraud or attacks against your web app without you knowing?
Join Instart’s VP of Technology, Peter Blum, in the second episode of our Web App Security Expert Webinar Series to discuss bot detection and mitigation.
In this webinar you will learn:
-The true threat of bad bots
-How bots impact your web performance and security
-How to detect and mitigate malicious bot attacks
-How Instart helps protect against bad bots
Juan Tello, CDO Deloitte LLP and Juan Riojas, CDO InformaticaRecorded: Sep 19 201946 mins
Data is no longer an advantage; everyone has it. But how you harness data to power your business can give your organization a competitive edge. The CDO is a critical enabler among the leadership team, providing the executive ownership needed to enhance decision making, improve operational efficiency, and empower innovation.
Sebastian Naylor, Product Owner, Metapack and Laura Matthews, Content Marketing Manager, MetapackRecorded: Sep 18 201941 mins
Do you have a successful strategy to manage Returns?
41% of consumers say they sometimes or often purchase multiple products online knowing they will return some or all of them. Retailers and brands need to get the returns experience right to reduce basket abandonment, increase conversion and increase customer loyalty.
Learn how you can reduce your reverse supply chain costs and provide a differentiated returns experience in our webinar.
We will share best practise examples and insight for getting returns right.
Tina Kister, Information DeveloperRecorded: Sep 17 201962 mins
When it comes to content, design is inevitable. The question is whether it works. Design is at least 15 times more important than content when it comes to user trust and engagement. In as few as 15 milliseconds, users form first impressions that have measurable consequences for credibility, usability, and engagement.
We tend to think of design as either “good” or “bad,” and as a mysterious and magical thing with a life of its own inspired by an elusive muse and completely subjective in nature. However, design is fundamentally neutral in nature, with no inherent positive or negative qualities. The way we respond to design is based on a complex, yet predictable, interaction between sensory stimuli and human anatomy, neurobiology, and cognition.
The term “design” refers either to the arrangement of things or to the act of arranging things. “Intentional design” refers to the act of deliberately arranging elements to solve a specific problem – that is, to elicit a desired response.
When it comes to content, design is critical. Whether you use intentional design or not, content and design are inseparable; users inevitably perceive and respond to design, and it always makes an impression. So, the key to creating compelling content is learning to use intentional design, rather than incidental design.
Join Scott Abel, The Content Wrangler, and his guest, Tina Kister, for this one-hour webinar. Kister will explore the correlations between the science of perception and the discipline of design, and how both are integral to creating effective content. Tina will also distill the basics of design into a few simple concepts, and provide a few basic rules you can use to ensure that every design choice is intentional and effective.
Ted Sfikas, Director of Solutions Consultants, NA & LATAM, TealiumRecorded: Sep 16 201956 mins
The California Consumer Privacy Act (CCPA) will go into effect January 1, 2020 and is slated to be one of the toughest data privacy laws in the US. The law will expand and enforce the rights of California consumers in several new regulatory areas and businesses will be required to be extremely transparent about how they are collecting, using and disclosing their customers’ personal data.
This new privacy law reflects a global trend of the growing importance for brands to invest in data governance, security, orchestration and automation. Regulatory compliance is now equating to the quality of a company’s brand.
Like the recent GDPR law in the European Union, the CCPA reinforces the modern theme that operating a real-time, secure, and auditable platform for collecting, enriching and activating customer data has become mandatory - not only for compliance objectives, but also for new revenue and customer loyalty goals.
Join this webinar to learn what the CCPA is and how it applies to your organization, as well as:
- Consumer rights under the CCPA
- Key requirements and compliance details
- The impact CCPA has on your company
- A strategic roadmap to CCPA compliance
- The role of a data supply chain in CCPA
- And so much more!
EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal SchweitzerRecorded: Sep 12 201916 mins
Join us for our next 15-Minute No B.S. (really!) episode in our "Power of Product Data" series. This series is for people who need to understand the impact of product data on the customer experience - but aren't experts.
In this episode, Jason Hein and Chantal Schweizer will break down:
--how to harness organizing principles to help users get to the product they want so they can buy,
--how to categorize to save time and resources over time.
Zimma Kluit, Metadata Product Owner, KPN, Thomas Brence, Director, Product Marketing, InformaticaRecorded: Sep 12 201930 mins
Data needs to be a business asset, from the board of directors on down, and the team at KPN took this message to heart. In order to ensure that they could create a valuable experience for their customers, they needed to know what data they had, who was responsible for it, and if it was high quality. Without completing these basic steps they couldn’t consider their data to be valuable. During this informative webinar, the team from KPN will share how they have put data in control in order to:
• Comply with regulations
• Drive faster innovations
• Optimize operations
Together with Informatica’s Intelligent Data Governance products, KPN has been able to design a solution that is purposefully built for their team members, captures the right data and information, and can scale across their enterprise through automation.
Join us to learn how their Intelligent Data Governance solution is:
Nathan Turajski , Data Governance & Privacy, InformaticaRecorded: Sep 11 201926 mins
As home to Silicon Valley high tech and the global media capital in Hollywood, California helps lead innovation as the world’s fifth-largest economy. But the state’s citizens also have personal data at risk as they adopt Internet of Things (IoT) devices and share their personal and household information online. As a result, California has also become an innovator in legislation designed to protect personal information privacy, from the early days of SB 1386 for breach notification to the California Consumer Privacy Act (CCPA) taking effect in just a few short months from now. Are you prepared to do business with California citizens after January 1, 2020?
Join Nathan Turajski, Sr. Director, Data Privacy and Protection, as he reviews the CCPA, where you will learn:
- How privacy regulation is evolving beyond GDPR and prior mandates
- How a Data Privacy Governance Framework can help reduce risk
- How keeping data safe for business helps accelerate next-generation analytics, cloud migration, customer 360 insights, and more
Tamar Shor, Director of Product Strategy for Arm Treasure Data, and Brian Carlson, CMSWire contributorRecorded: Sep 11 201959 mins
The CDP industry is evolving fast and the market is literally bursting with new entries. That's why now more than ever, understanding the different flavors and options of CDPs is critical to find one that fits your business needs.
Join CMSWire, contributor Brian Carlson and Director of Product Strategy from Arm Treasure Data for a live, hour-long webinar to examine the attributes of CDPs, as well as where vendors are positioned to support particular industries and applications. They'll also share their insight into the many differences in the growing number of CDPs on the market and how and why vendor alignment matters.
This webinar on-demand covers:
The attributes of CDPs overall
How CDPs are specializing for industries and applications
CDP vendor and product capabilities
Highlight data from the recently updated CDP Buyer's Guide
Richard Cramer, Chief Healthcare Strategist, Informatica & Tony Sheaffer, Master Data Management Specialist, InformaticaOct 22 20195:00 pmUTC30 mins
Health plans have made big investments and great progress in improving operations, enhancing the member experience and becoming more data-driven. However, inaccurate and unreliable provider data continues to be a source of inefficiency, unnecessary rework, and a barrier to innovation.
Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.
Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.
Registration is free!
*How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer
*Steps to guide your business decisions around what your customers say they want, not what you think they want
*The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level
*The concept of always improving your customer experience - searching for trends in your good reviews to turn them into great reviews
Thomas Brence, Dir Product Marketing, Data Quality and Governance, & Patrick Dewald, Sr. Dir of Data Governance StrategyOct 23 20196:00 pmUTC39 mins
For too long, Data Governance was seen as a hindrance to growth in organizations. Often stuck with the same perception as Legal or Regulatory, the Data Governance team was seen as red-tape. In order to overcome this perception, effective data governance leaders have turned to Collaboration instead of Control. By working with each team across the organization, effective data governance leaders can overcome the stigma and ensure that enterprise-wide programs can be built and goals can be met.
EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal SchweitzerOct 24 20195:00 pmUTC15 mins
Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk drawers” that hide product from customers. In this talk, EIS discusses why “junk drawers” can be a problem in taxonomy and shows how to avoid (or at least manage) them for improved customer engagement.
According to this year’s Econsultancy’s Email Marketing Census, 22% of email marketers state they will focus on campaign optimisation & testing. Yet, many marketers perform tests based on misinformation and could potentially be optimising for the wrong result.
So are you just testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?
Join Kath Pay of Holistic Email Marketing and Tom Ricards of Fresh Relevance to find out the 5 most common mistakes made and be inspired by a showcase of meaningful tests that drove great results.
David Bonk Graco | Russ Sharer, Fulham | Luis Marcos, HoneywellNov 6 20196:00 pmUTC59 mins
In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace. Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common. They all depend on detailed, accurate and comprehensive product information databases.
Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.
In this session our leadership panel discuss:
• What is enriched product data
• Enhancing your brand position and value to customers
• How enriched product data enables innovation
• Preparedness for interoperability
This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers. Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions.
EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal SchweitzerNov 14 20196:00 pmUTC15 mins
Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and maintain. “Global” attributes – which are used across all categories – can be a tempting way to simplify content strategy. Here, our digital commerce experts will discuss the advantages and disadvantages of Global Attributes and provide guidance about when (and when not) to use them in your data model.
Adam Zegelin, Co-Founder of InstaclustrNov 19 20196:00 pmUTC60 mins
This session walks devs through Instaclustr's Cassandra tools and how they add key functionality and ease-of-use to their deployments.
-An LDAP authenticator plug-in for Cassandran. The open source LDAP authenticator plug-in works closely with the existing CassandraAuthorizer implementation. The plug-in enables developers to quickly reap the benefits of secure LDAP authentication without the need to write their own solutions, and to transition to using the authenticator with zero downtime.
-A Kerberos authenticator plug-in for CassandranThe open source Kerberos authenticator plug-in enables Cassandra users to leverage Kerberos’ industry-leading secure authentication and true single sign-on capabilities. The open source project also includes a Kerberos authenticator plugin for the Cassandra Java driver.
- Cassandra Prometheus Exporter. The cassandra-exporter is a high-performance metrics collection agent that allows for easy integration with the Prometheus monitoring solution. It has been designed to collect detailed metrics on production-sized clusters with complex schemata with minimal performance impact while at the same time following Prometheus's best practices for exporting metrics. - Additional utilities and debugging toolsnIncluding a utility to assist with backup and restore to various cloud providers, and tools to provide debug-level information about SSTables. - A Cassandra operator for running and operating Cassandra within KubernetesnThe open source Cassandra operator functions as a Cassandra-as-a-Service on Kubernetes, fully handling deployment and operations duties so that developers don’t have to. It also offers a consistent environment and set of operations founded on best practices, which is reproducible across production clusters and development, staging, and QA environments. The audience for this presentation will learn the specifics of how to implement – and get the most out of – these open source solutions.
Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EISDec 4 20196:00 pmUTC53 mins
As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.
How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?
In this session you will learn:
* The milestones that signal your readiness to take on a commercial PIM
* Best practices when making the transition to a commercial PIM
* How to align your PIM strategy to a logical data model
Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.
EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal SchweitzerDec 5 20196:00 pmUTC15 mins
When designing a display taxonomy, many sites lose track of the customer journey at *each step* into a lower level. This can negatively impact the user experience – driving users away or inadvertently guiding them to the wrong part of your site. In this discussion, our digital commerce experts break down the design of design taxonomies and shares some tips and tricks to keep your design user friendly while accelerating discovery.
Ben Slater, CPO, InstaclustrDec 10 20196:00 pmUTC60 mins
This webinar will overview the key trends that Instaclustr is seeing in adoption of open source solutions for large scale, high reliability applications. What are the predominant use cases and technologies and what approaches are driving he most successful adoption? Looking forward, we will survey the trends shaping the development and proliferation of open source technology and how enterprises can shape their technology strategic to take advantage of these developments.