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E-commerce

  • Trust is Golden: How Brands Can Prioritize Privacy in the Age of Data
    Trust is Golden: How Brands Can Prioritize Privacy in the Age of Data
    Jake Spencer, Product Marketing Manager, Tealium; Matt Berger, Content, Tealium; & Maltie Maraj, Sr. Counsel, Tealium Recorded: Jan 16 2020 48 mins
    Consumer sentiments are taking shape around the changing data privacy landscape. Consumers are now willing to trust brands they like, but data privacy is becoming more important to them especially as they become more aware of how that data is being processed and used.

    Join us for a discussion on the state of consumer data privacy based on recent research, as well as:

    - Why consumers default to trust -- and how brands can shore up that feeling

    - Why transparency is key throughout the customer journey

    - What companies can do to better serve the consumer in this landscape

    - Best practices for getting started addressing regulations like CCPA
  • Squeeze More Revenue Out of Your Brand Campaigns ... conDati Shows You How
    Squeeze More Revenue Out of Your Brand Campaigns ... conDati Shows You How
    Ken Gardner, CEO and Founder - conDati Recorded: Jan 15 2020 29 mins
    At first glance it appears your brand digital ad campaigns are saturated. Throwing additional spend at them is not producing the revenue lift you hoped for. It seems you have hit the point of diminishing returns… but have you?

    Campaigns can appear saturated, especially if you limit analysis for bid optimization decisions to the confines of your ad platforms, but with the right tools in hand you could get 10%+ lift from those campaigns. In today’s complex marketing environment, an AI-based revenue optimization process that is continuous and sequential is needed. Sophisticated algorithms that identify high potential micro segments and can adapt to changes in market and competitive conditions are required to lift the return.

    Join conDati’s CEO Ken Gardner as he showcases how an online retailer leveraged conDati RevenueLift™ (an AI-driven marketing platform for campaign decisioning and predictive analytics) to drive an impressive 13% lift in e-commerce revenue over a historically low holiday period.
  • Build or Buy a Customer Identity Platform?
    Build or Buy a Customer Identity Platform?
    Andre Priebe, CTO, iC Consult Group & Mathias Conradt, Enterprise Solutions Engineer, Auth0 Recorded: Jan 15 2020 62 mins
    In this webinar, Andre Priebe, CTO of iC Consult Group, will give you an overview of the options available on the market when it comes to implementing a customer identity platform, along with their advantages and disadvantages.
    Mathias Conradt, Enterprise Solutions Engineer at Auth0, will then discuss the journey from building multiple individual login forms for each app, to buying an identity platform to support all your needs, complemented by an Auth0 live demo.

    In this joint webinar you will learn about:

    Why Identity Management is a key factor in business
    The pros & cons of building vs. buying a customer identity platform
    The total cost of ownership of both possible solutions
    Examples of what a customer identity platform should be able to support
    What the Auth0 Solution looks like and how it supports these requirements

    Webinars / Webcasts
    With your registration you agree that we submit your data to the Sponsor of this webinar to enable them to contact you and to do follow-up marketing. The legal basis for processing your personal data this way is our legitimate interest according to Art. 6 (1) (f) GDPR, which would be the participation of our sponsors, which contribute large portions of the costs of the Webinars / Webcasts.
  • CCPA is here: Protect your customer data with Instart Web Skimming Protection
    CCPA is here: Protect your customer data with Instart Web Skimming Protection
    Jon Wallace, Security Technologist at Instart Recorded: Jan 14 2020 19 mins
    At the start of 2020, California’s privacy law went into effect to ensure that organizations put procedures in place to protect the personal information of their customers. Unlike other privacy regulations, CCPA specifically highlights that an organization is now liable for data loss resulting from inadequate protection — consumers can demand up to $750 per data loss incident. Now is the time for organizations to reassess their security solutions to ensure they address the latest threats, such as web skimming, to remain CCPA compliant.

    Join Instart’s Security Technologist, Jon Wallace, to learn about CCPA and how you can avoid falling victim to a multi-million dollar fine for data loss violations resulting from a web skimming attack, such as Magecart.

    In this webinar, you will learn:
    -What CCPA is and who it applies to
    -What a web skimming attack is and how it relates to CCPA
    -Why web application firewalls will not protect against web skimming
    -How Instart helps protect organizations from the data loss fines associated with CCPA
  • Kunden-Identitätsplattform selbst entwickeln oder kaufen?
    Kunden-Identitätsplattform selbst entwickeln oder kaufen?
    Andre Priebe, CTO, iC Consult Group & Mathias Conradt, Enterprise Solutions Engineer, Auth0 Recorded: Jan 14 2020 62 mins
    In diesem Webinar gibt Ihnen Andre Priebe einen Überblick über die Möglichkeiten, die es bei der Implementierung einer Customer Identity Plattform derzeit auf dem Markt gibt und welche Vor- und Nachteile diese mit sich bringen. Mathias Conradt wird dann den Weg vom Aufbau mehrerer individueller Anmeldeformulare für jede App bis zum Kauf einer Identity Platform für all Ihre Bedürfnisse anhand einer Auth0-Live-Demo erläutern.

    In diesem Webinar erfahren Sie mehr über:
    - Die Relevanz von Identitätsmanagement im Unternehmen
    - Die Vor- und Nachteile von selbst entwickeln vs. dem Kauf einer Customer Identity Plattform
    - Die Total Cost of Ownership der beiden möglichen Lösungen
    - Beispiele dafür, was eine Customer Identity Plattform unterstützen sollte
    - Die Auth0-Lösung und wie sie diese Anforderungen unterstützt.

    Webinare / Webcasts
    Mit Ihrer Registrierung erklären Sie sich damit einverstanden, dass wir Ihre Daten an den Sponsor dieses Webinars weitergeben, damit dieser Sie kontaktieren und Follow-up-Marketing betreiben kann. Die Rechtsgrundlage für die Verarbeitung Ihrer personenbezogenen Daten auf diese Weise ist unser berechtigtes Interesse gemäß Art. 6 (1) (f) DSGVO, das wäre die Teilnahme unserer Sponsoren, die einen großen Teil der Kosten für die Webinare / Webcasts übernehmen.
  • An introduction to the Open Transport Initiative
    An introduction to the Open Transport Initiative
    Hayden Sutherland, Founder, Open Transport Initiative and Marie Walker, Founder & Head of Content, Open Banking World Congres Recorded: Jan 8 2020 23 mins
    The Open Transport Initiative aims to do for transport and mobility what open banking has done for finance. Hot on the heels of launching the world's first open standards for transport interoperability (3rd Jan) founder Hayden Sutherland speaks to Marie Walker, Founder & Head of Content, Open Banking World Congress.
  • CMO Discussion: Turning Marketing Data into Business Growth
    CMO Discussion: Turning Marketing Data into Business Growth
    Christy Marble (Visier), Elissa Fink (Former Tableau), Denise Persson (Snowflake), Linh Ho (conDati), Lynn Girotto (Amperity) Recorded: Dec 18 2019 76 mins
    In this video, an amazing lineup of CMOs share key learnings in leveraging data and tech innovations to drive successful business growth.

    Christy Marble, CMO, Visier
    Elissa Fink, Former CMO, Tableau Serial Board Member and Advisor
    Denise Persson, CMO, Snowflake
    Linh C. Ho, CMO and Co-Founder, conDati
    Lynn Girotto, CMO, Amperity

    From the CMO fireside chat at Date/a Night Seattle held July 23, 2019.
  • Instart Web Skimming Protection for Salesforce Commerce Cloud
    Instart Web Skimming Protection for Salesforce Commerce Cloud
    Andy Wyatt, Sr. Technologist at Instart Recorded: Dec 11 2019 17 mins
    Magecart attacks, named after common vulnerabilities in the Magento platform, continue to be a thorn in the side of retailers all over the world. These attacks rely on secretly loading a small blurb of JavaScript that skims customer information when they checkout. Recently, attackers have found new ways to add this JS blurb not only on Magento sites but also on larger platforms like Salesforce Commerce Cloud.

    As web skimming attacks like Magecart continue to grow in popularity for hackers, businesses need to take responsibility for customer information they obtain in their web apps and take the appropriate steps to ensure their customers' data is safe. Today Instart is happy to announce our Web Skimming Protection for Salesforce Commerce Cloud to help prevent these types of attacks from impacting Salesforce Commerce Cloud clients.

    In this webinar, you will learn about:
    - Magecart attacks and how they infect your site
    - Why Instart can make a difference in helping you prevent a breach like this
    - How to get started with Instart Web Skimming Protection for Salesforce Commerce Cloud
  • Data, Data Everywhere — But Where are the Campaign Insights?
    Data, Data Everywhere — But Where are the Campaign Insights?
    John Lovett - Senior Director (Search Discovery) and Kelly McKeown - Senior Director, Revenue Marketing (conDati) Recorded: Dec 11 2019 54 mins
    Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results?

    It’s now time to capitalize on the real gains AI and machine learning (ML) can provide to unify, anticipate and activate the cross-channel insights that are hidden within your customer journeys.

    Join our martech and data insights experts as they show you how to use AI and ML to drive pipeline and revenue growth. You’ll learn techniques to better plan, manage and execute your digital campaigns.

    Watch this webinar and learn:

    Ways to blend data silos to create a unified measurement data set
    How to define KPIs that matter to see what actions need to be taken
    Techniques to course correct campaigns in real time
    Tips for more accurate pipeline and revenue forecasting
  • Measuring Website Usage and Taxonomy Effectiveness
    Measuring Website Usage and Taxonomy Effectiveness
    Eli Cooley, Solution Architect, EIS & Jason Hein, Director of Delivery, EIS Recorded: Dec 11 2019 29 mins
    Use analytics to understand and optimize your Taxonomy to drive high-performance eCommerce.

    In this session you will learn how many organizations leverage analytics to better harmonize their product taxonomy and their eCommerce capabilities for greater revenue and profit.
  • The Future of Open Source 2020 + Beyond
    The Future of Open Source 2020 + Beyond
    Ben Slater, CPO, Instaclustr Recorded: Dec 10 2019 46 mins
    This webinar will overview the key trends that Instaclustr is seeing in the adoption of open source solutions for large scale, high-reliability applications. What are the predominant use cases and technologies and what approaches are driving the most successful adoption? Looking forward, we will survey the trends shaping the development and proliferation of open source technology and how enterprises can shape their technology strategy to take advantage of these developments.
  • Learn How to Create, Curate, and Maintain How-To Videos Globally in Bulk and Why
    Learn How to Create, Curate, and Maintain How-To Videos Globally in Bulk and Why
    Wouter Maagdenberg, TXTOmedia Recorded: Dec 10 2019 56 mins
    Wouter Maagdenberg started TXTOmedia to help global organizations to be able to capture the momentum and transform their vast amount of procedures and support content into how-to videos in a professional way based on their existing content and systems. It's single-sourcing taken to the next level.

    Join Scott Abel, The Content Wrangler, and his special guest, Wouter Maagdenberg, Founder and CEO of TXTOmedia. Wouter will share do’s and don’ts based on his own experience when creating these videos, and more importantly, Wouter will tell you why you should do this.

    About Wouter Maagdenberg

    Wouter Maagdenberg is the Founder and CEO of TXTOmedia, software that automates the creation of video and other rich media, based on your existing structured content files, such as DITA and XML. TXTOmedia technology works as an add-on to your existing creation and publishing environment. 'Publish to video' becomes as simple as 'save to PDF.'
  • Transitioning to 3D Secure 2: Bring your business into the new security process
    Transitioning to 3D Secure 2: Bring your business into the new security process
    Marco Conte, Senior Product Owner Risk & Fraud, and Pierre Jauffret, Senior Product Manager Payment & Risk Recorded: Dec 10 2019 44 mins
    As highlighted in our previous webinars, the implementation of 3D Secure 2 will bring a number of advantages to merchants, customers and the European payments industry as a whole. We invite you to our webinar with Wirecard experts who will guide you through the new SCA migration deadline communicated by the European Bank Authority and explain how this affects your transition into the new security process.

    Here are your key takeaways from this webinar:

    - Receive the latest European Bank Authority updates related to SCA migration
    - Understand how the new timelines affect your business
    - Familiarize yourself with the best practices and common business use cases under PSD2
    - Learn what to consider for a smooth migration

    Join Wirecard experts Marco Conte, Senior Product Owner Risk & Fraud, and Pierre Jauffret, Senior Product Manager Payment & Risk, for the next installment in the 3D Secure 2 webinar series.
  • Power of Product Data Series: Taxonomy Design Can Make/Break Browse Experience
    Power of Product Data Series: Taxonomy Design Can Make/Break Browse Experience
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Recorded: Dec 5 2019 15 mins
    When designing a display taxonomy, many sites lose track of the customer journey at *each step* into a lower level. This can negatively impact the user experience – driving users away or inadvertently guiding them to the wrong part of your site. In this discussion, our digital commerce experts break down the design of design taxonomies and shares some tips and tricks to keep your design user friendly while accelerating discovery.
  • The Tale of the Structured Closet: How Structured Content Saves Time & Money
    The Tale of the Structured Closet: How Structured Content Saves Time & Money
    Val Swisher Recorded: Dec 5 2019 56 mins
    This webinar introduces the basics of structured authoring. We will discuss what structured authoring is, how it differs from unstructured writing, the tools you need to support it, and more. If you don’t know what structured authoring is, or if you have lingering questions about the topic, this webinar is for you.

    What you will learn:
    * The differences between unstructured writing and structured writing
    * How to organize structured content
    * What a taxonomy is and how to use it
    * How structured content separates text from format
    * How translation works in a structured environment
  • Optimize Salesforce by Removing Data Barriers Between IT and Campus
    Optimize Salesforce by Removing Data Barriers Between IT and Campus
    Jeff Jones, Director of Information Systems, Fresno Pacific University, Douglas Louie, Director of Product Marketing, Informa Recorded: Dec 5 2019 30 mins
    As the Director of Information Systems at Fresno Pacific University, Jeff Jones was charged with optimizing the student information system. Moving from the legacy student information system to Salesforce necessitated the integration of many different databases. Come and learn how Fresno Pacific University increased visibility into student data, reduced integration time from weeks to a matter of days, and no longer needed to search for niche software when future integration needs arose.
  • Live Discussion: AI for the Data-Driven Marketer
    Live Discussion: AI for the Data-Driven Marketer
    Ken Gardner, CEO (conDati) and Linh Ho, CMO (conDati) Recorded: Dec 4 2019 33 mins
    Join conDati’s CEO Ken Gardner and CMO Linh Ho for a live discussion on the topic of AI, predictive models, and science-based recommendations to maximize marketing’s contribution to business success. conDati’s innovation in this area drew the attention of Gartner who recently named them a 2019 Cool Vendor in AI for Marketing.

    With the access to more data than ever, marketing is primed to tackle highly complex digital marketing problems using AI. Application of sophisticated algorithms is the key to getting deep customer insights and true value out of data. Doing so provides intelligence beyond what is seen with standard BI reporting, making campaign and investment decisions more precise and easier for data-driven marketers.

    What you'll learn:
    - How marketing data and technology has evolved
    - AI’s role in transforming marketing intelligence
    - Use of AI-powered technology for campaign decisioning
  • From Homegrown to Commercial PIM: Transition Strategies for Success
    From Homegrown to Commercial PIM: Transition Strategies for Success
    Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS Recorded: Dec 4 2019 53 mins
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    SPEAKERS
    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.
  • AI-Powered Streaming Analytics for Real-Time Customer Experience
    AI-Powered Streaming Analytics for Real-Time Customer Experience
    Vishwa Belur, Director Product Management, Preetam Kumar, Product Marketing Manager Recorded: Dec 4 2019 50 mins
    What’s the best way for businesses to differentiate themselves today? By delivering a unique, real-time customer experience across all touch points—one that is based on a solid, connected business strategy driven by data and analytics insights.
    But interacting with customers in real time and in a relevant, meaningful way can be challenging for organizations with disparate sources of data, including at the edge, on-premises, and multi-cloud.
    To get maximum value and insight from customer data, you need a data management framework that can do three things:
    1) Sense - Capture event data and streaming data from sources such as social media, web logs, machine logs, and IoT sensors.
    2) Reason - Automatically process, correlate, and analyze this data to add context and meaningful insights.
    3) Act – Respond and take automated action in a reliable, timely, and consistent way.

    Join this webinar to learn how to:
    - Manage the entire end-to-end sense-reason-act process at any latency with an AI-powered streaming solution
    - Automate data management processes and guide user behavior for real-time streaming analytics with AI
    - Gain a clear understanding of how to use Spark Structured Streaming for data engineering using an intelligent data streaming solution that unifies streaming and batch data to deliver next best actions that improve customer experience
  • How AI is transforming customer reviews into crucial business intelligence
    How AI is transforming customer reviews into crucial business intelligence
    Trustpilot Recorded: Dec 3 2019 61 mins
    Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.

    Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.

    Registration is free!

    You'll learn:

    * How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer

    * Steps to guide your business decisions around what your customers say they want, not what you think they want

    * The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level

    * The concept of always improving your customer experience -- searching for trends in your good reviews to turn them into great reviews

    Speakers:

    * Ramin Vatanparast, Chief Product Officer, Trustpilot
    * Chris Hausler, Senior Data Science Manager, ZenDesk
  • Addressing the Privacy Paradox: How to Balance Personalization and Data Privacy
    Addressing the Privacy Paradox: How to Balance Personalization and Data Privacy
    Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Dec 3 2019 59 mins
    The new era of privacy has created a catch-22 for organizations. Today's consumer expects true personalization, from every business and not just Amazon. But this is difficult in an era where consumers are more conscious of their data privacy than ever. This apparent inconsistency between customer concerns over privacy and their actual online behavior and desires has been coined “The Privacy Paradox” by Gartner.

    If organizations can achieve a balance of privacy and personalization, it can turn into a massive strategic advantage. Research by Accenture shows that 88 percent of consumers say companies that provide personalized experiences without compromising their trust are more appealing.

    Join our upcoming webinar, where we will discuss how analytics, marketing, CX and IT teams can begin to work together to balance privacy and personalization through the right strategy, tools and organizational processes. You’ll also learn:

    - The main barriers and challenges preventing organizations from delivering results through personalization
    - How to establish a data supply chain and make your data a trusted asset (even in highly regulated industries
    - Best practices for building data privacy practices with tech tools, organizational process, and strategy

    And so much more!
  • The Macy’s Magecart madness: highly specific unauthorized code
    The Macy’s Magecart madness: highly specific unauthorized code
    Andy Wyatt, Sr. Technologist at Instart Recorded: Nov 21 2019 22 mins
    In October 2019, Macy's found unauthorized suspicious third-party code on their own website. Little did they know a few weeks prior, hackers had managed to insert malicious code into the checkout pages on Macys.com, which then proceeded to collect personal information of customers who used their site. Unfortunately for Macy’s and their customers, this Magecart attack compromised data of every person who purchased something on Macys.com from October 7th to October 15th.

    As web skimming attacks like Magecart continue to grow in popularity for hackers, businesses need to take responsibility for customer information they obtain in their web apps and take the appropriate steps to ensure their customers' data is safe.

    In this webinar, you will learn about:
    - What happened during the Macy's breach
    - The key takeaways your business can learn from this breach
    - Why Instart can make a difference in helping you prevent a breach like this
  • Banking POV: Framework for Building a Modern Data Foundation
    Banking POV: Framework for Building a Modern Data Foundation
    David Corrigan, VP Products, Informatica Peter Ku, VP & Chief Strategist, Informatica Recorded: Nov 19 2019 45 mins
    Leading financial services companies are embracing sweeping digital transformation strategies, including next best experience, personalization, omni-channel consistency, and compliance with customer-centric regulations such as FACTA, KYC, GDPR and CCPA. The common denominator underpinning all of those initiatives is a solid data foundation and a Customer 360. Most financial institutions have tons of client information residing across many systems and silos, but customer profiles tend to be less than 20% complete and lack insights from unstructured data, such as web chats, phone notes, and emails. Getting to 100% doesn’t happen with conventional matching capabilities or from raw data in a data lake. To take full advantage of all data, it requires modern capabilities including Machine Learning, Natural Language Processing, graph visualization and more.

    David Corrigan, VP Products, Customer Insights at Informatica and Peter Ku, VP & Chief Industry Strategist, Financial Industry, informatica will share a framework for how to build an intelligent Customer 360 and give examples of how enterprises are acting on complete 360 views of their customers.
  • Design for Cognitive Bias: Fighting Bias with Content Strategy
    Design for Cognitive Bias: Fighting Bias with Content Strategy
    David Dylan Thomas Recorded: Nov 19 2019 62 mins
    Users' minds take shortcuts to get through the day. Usually, they’re harmless. Even helpful. But what happens when they’re not?

    Join Scott Abel, The Content Wrangler, and his special guest, David Dylan Thomas, for this free, one-hour webinar. In this talk, David will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. He will also talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, David will explore our own biases as designers and some methods to prevent our own blind spots from hurting users.

    Takeaways:

    1) Common cognitive biases that influence users’ decision-making in ways that can harm them

    2) Content strategy tips and tricks to help users avoid bad decisions based on those biases

    3) Ways to avoid having our own biases result in negative outcomes for users
  • Instaclustr's Open Source Tools For Cassandra-LDAP/Kerberos, Prometheus Exporter
    Instaclustr's Open Source Tools For Cassandra-LDAP/Kerberos, Prometheus Exporter
    Adam Zegelin, Co-Founder of Instaclustr Recorded: Nov 19 2019 57 mins
    This session walks devs through Instaclustr's Cassandra tools and how they add key functionality and ease-of-use to their deployments.

    -An LDAP authenticator plug-in for Cassandra: The open-source LDAP authenticator plug-in works closely with the existing Cassandra Authorizer implementation. The plug-in enables developers to quickly reap the benefits of secure LDAP authentication without the need to write their own solutions, and to transition to using the authenticator with zero downtime.

    -A Kerberos authenticator plug-in for Cassandra: The open-source Kerberos authenticator plug-in enables Cassandra users to leverage Kerberos’ industry-leading secure authentication and true single sign-on capabilities. The open-source project also includes a Kerberos authenticator plugin for the Cassandra Java driver.

    -Cassandra Prometheus Exporter: The Cassandra-exporter is a high-performance metrics collection agent that allows for easy integration with the Prometheus monitoring solution. It has been designed to collect detailed metrics on production-sized clusters with complex schemata with minimal performance impact while at the same time following Prometheus's best practices for exporting metrics.

    - Additional utilities and debugging tools including a utility to assist with backup and restore to various cloud providers, and tools to provide debug-level information about SSTables.

    - A Cassandra operator for running and operating Cassandra within Kubernetes: The open-source Cassandra operator functions as a Cassandra-as-a-Service on Kubernetes, fully handling deployment and operations duties so that developers don’t have to. It also offers a consistent environment and set of operations founded on best practices, which is reproducible across production clusters and development, staging, and QA environments.

    The audience for this presentation will learn the specifics of how to implement – and get the most out of – these open source solutions.
  • Digitale Identität und Connected Cars - Die Power von IAM richtig eingesetzt
    Digitale Identität und Connected Cars - Die Power von IAM richtig eingesetzt
    Dr. Heiko Klarl, CMO, iC Consult Group and Gerhard Zehethofer, Vice President IOT, ForgeRock Jan 21 2020 3:00 pm UTC 39 mins
    Fahrzeuge werden zunehmend intelligenter und vernetzter. Um das Kundenerlebnis bestmöglich zu personalisieren und zu sichern, baut ihre Technologie auf digitale Identität. Für den Fuhrpark-Manager, den Versicherer, den Verbraucher und alle anderen Akteure im Connected Car Ökosystem ist es wichtig zu wissen, "wer" auf "was" zugreifen kann.

    In dem gemeinsamen Webinar von iC Consult und ForgeRock erfahren Sie, wie Sie:
    - Ihre Connected Identity-Strategie aufbauen können.
    - Synergien mit anderen Geschäftsbereichen schaffen können.
    - Beim Rollout von vernetzten Diensten als auch bei der Erforschung neuer Geschäftsmodelle die Geschwindigkeit erhöhen und die Time-to-Market verkürzen können.

    Webinare / Webcasts
    Mit Ihrer Registrierung erklären Sie sich damit einverstanden, dass wir Ihre Daten an den Sponsor dieses Webinars weitergeben, damit dieser Sie kontaktieren und Follow-up-Marketing betreiben kann. Die Rechtsgrundlage für die Verarbeitung Ihrer personenbezogenen Daten auf diese Weise ist unser berechtigtes Interesse gemäß Art. 6 (1) (f) DSGVO, das wäre die Teilnahme unserer Sponsoren, die einen großen Teil der Kosten für die Webinare / Webcasts übernehmen.
  • How to Get More Out of Customer Data with Machine Learning
    How to Get More Out of Customer Data with Machine Learning
    Matthew Parisi, Sr Product Marketing Manager, Tealium & Dave Lucas, Sr Director of Product,Tealium Jan 21 2020 7:00 pm UTC 45 mins
    The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg. Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.

    Join us as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

    The webinar will cover:

    - What challenges must companies solve to conquer the machine learning conundrum

    - What capabilities are key to get real value from ML projects

    - How a data supply chain approach supercharges ML results

    - Learnings from developing ML-powered products

    - Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform

    Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!
  • Digital Identity and Connected Cars - Leveraging the Power of IAM
    Digital Identity and Connected Cars - Leveraging the Power of IAM
    Dr. Heiko Klarl, CMO, iC Consult Group and Gerhard Zehethofer, Vice President IOT, ForgeRock Jan 22 2020 3:00 pm UTC 40 mins
    As vehicles become smarter and more connected, their technology relies on digital identity to personalise and secure the customer experience. For the fleet manager, insurance provider, consumer, and anyone else in the modern connected vehicle environment, knowing “who” can access “what” is essential.

    In this joint webinar with iC Consult and ForgeRock you learn how to build up your connected identity strategy. Not only will you create synergies with other business areas, you also gain speed and a shorter time to market when rolling out connected services and explore new business models.

    Webinars / Webcasts
    With your registration you agree that we submit your data to the Sponsor of this webinar to enable them to contact you and to do follow-up marketing. The legal basis for processing your personal data this way is our legitimate interest according to Art. 6 (1) (f) GDPR, which would be the participation of our sponsors, which contribute large portions of the costs of the Webinars / Webcasts.
  • CCPA and Ongoing Data Privacy: Opt-In, Opt-Out and Consent Optimizations
    CCPA and Ongoing Data Privacy: Opt-In, Opt-Out and Consent Optimizations
    Julian Llorente, Director of Product, Privacy, Tealium & Jake Spencer, Product Marketing Manager, Tealium Jan 28 2020 5:00 pm UTC 45 mins
    The CCPA is much more than an opt-out button, but that little button holds the key to your ability to collect and use data about your customers. As a critical part of the customer experience — and a determining factor in whether you’ll be able to turn that customer experience into usable customer data and profiles — the consent request will be a critical part of your funnel optimization.

    Join to learn how brands should be thinking about consent management in the changing data privacy landscape and review a checklist for brands looking to optimize their CCPA opt-out.

    You’ll also learn:

    - How CCPA opt-ins to "Do Not Sell My Data" will affect the working experience of your marketing and data teams

    - Why you should think of consent as the first part of your funnel

    - 5 things you should be doing to optimize your opt-out

    - The ROI of building consent directly into your data collection capabilities
  • 3 keys to moving toward white-box, explainable AI
    3 keys to moving toward white-box, explainable AI
    Dataiku x VentureBeat Jan 29 2020 6:00 pm UTC 60 mins
    With black box AI, people are refused or given loans, accepted or denied university admission, offered a lower or higher price on car insurance, and more, all at the hands of AI systems that usually offer no explanations. In many cases, humans who work for those companies can’t even explain the decisions.
     
    That’s why white-box AI is now getting heaps of attention. But what does it mean in practice? And how can businesses start moving away from black-box systems to more explainable AI? 
     
    We’ll delve into the three key components needed for white-box AI success: more collaborative data science, involving all teams from lines of business through IT; trust in data at all levels, including tools that
    can be used to increase transparency in data processes; and the role of education and the democratization of data. 
     
    And we’ll address why white-box AI brings business value in the first place and how it’s a necessary evolution for AI. Not only do customers care about explainable results of AI systems, but internally, white-
    box AI is less risky. Don’t miss this VB Live event on how to move towards explainable AI. 

    REGISTER FOR FREE.

    Key Takeaways:
     
    + How to make the data science process collaborative across the organization 
    + How to establish trust from the data all the way through the model
    + How to move your business toward data democratization

    Speakers:

    + Triveni Gandhi, Data Scientist, Dataiku
    + David Fagnan, Director, Applied Science, Zillow Offers
    + Rumman Chowdhury, Global Lead for Responsible AI, Accenture Applied Intelligence
    + Seth Colaner, AI Editor, VentureBeat
  • Demystifying Customer Data Platforms, with Winterberry Group
    Demystifying Customer Data Platforms, with Winterberry Group
    Michael Harrison, Managing Partner of Winterberry Group Jan 30 2020 6:00 pm UTC 60 mins
    Everything you've always wanted to know about Customer Data Platforms.

    Marketers are dealing with more technology than ever. The average martech stack includes 14 tools which leads to huge problems for marketers when trying to get a clear picture of their customer journeys, personalize ads and messaging across channels, and unify their customer data.

    Enter the Customer Data Platform.

    Join Winterberry and Arm Treasure Data to learn more about what a CDP is and isn’t, current market trends, CDP best practices and real life success stories online!

    ************

    Speaker: Michael Harrison, Managing Partner of Winterberry Group

    With 20 years of marketing experience, Michael leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of business and digital transformation, customer journey mapping, omnichannel development, marketing operations, supplier management, data integration and management, data procurement, prescriptive and predictive analytics, and quantitative analysis.

    Before joining Winterberry Group, he served as Chief Strategy Officer at Ansira. In this capacity, Mr. Harrison led the strategic direction of Ansira and their clients including, but not limited to Domino’s, Panera, Nestle N.A., Mitsubishi, and La-Z-Boy. He was accountable for strategic planning, analytics, technology development (data and digital), programmatic and social media.

    The Winterberry Group is a specialized management consultancy that offers more than two decades of experience and deep industry expertise in the intersecting disciplines of advertising, marketing, data, technology and commerce.

    Leveraging a combination of custom consulting methodologies, intensive research efforts and decades of operating experience, Winterberry Group supports its clients'​ growth objectives through a wide range of services, including growth strategy, data-driven marketing transformation, M&A transaction support, and market intelligence.
  • How to Become a Data-Driven Documentation Team
    How to Become a Data-Driven Documentation Team
    Joe Gelb and Lawrence Orin Feb 12 2020 6:00 pm UTC 60 mins
    In the world of technical communications, there's a lot of talk about content strategy. But what about the data you need to guide the decisions that drive that strategy? Documentation teams continue to deliver high volumes of content, but without meaningful data to gauge their productivity and measure success.

    Armed with the right data, forward-thinking companies are discovering the tremendous impact technical content has on customer enablement, self-service, support, marketing, and sales enablement.

    Join Scott Abel, The Content Wrangler, and Joe Gelb and Lawrence Orin of Zoomin, for this one-hour webinar and Q&A session.

    You'll see innovative examples of how to put data into action, and find out:

    – How to distinguish between useless analytics and actionable insights
    – How to supercharge your documentation team’s efficiency
    – How to demonstrate your impact on the organization and the trickle-down benefits for every other department, from product to marketing to support
  • Setting Up for CCPA Compliance: A Technical Deep Dive
    Setting Up for CCPA Compliance: A Technical Deep Dive
    Julian Llorente, Director of Product, Privacy @ Tealium and Jake Spencer, Product Marketing Manager @ Tealium Feb 25 2020 5:00 pm UTC 60 mins
    It may feel like there are a million things to do to meet the CCPA’s requirements, but starting by focusing on the customer experience of the “Do Not Sell My Personal Information” button and the way that your tag manager integrates with your consent management is a great place to start as the clock counts down to enforcement on July 1, 2020.

    In this webinar, we will be walking through exactly what you will need to get set up with Tealium and your Consent Management Platform (CMP). Join to see how technology, teams and strategies combine to put data privacy into practice for CCPA. Viewers will also take a deep dive into how Tealium can help in regulatory compliance efforts and consent management.

    You’ll also learn:

    - How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with other Consent Management Platforms (CMP)

    - How to bring together teams and technology to implement your data privacy strategies

    - Where you GDPR efforts can help in getting you ready for CCPA enforcement