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E-commerce

  • What Every Marketer Needs to Know About Omnichannel, Programmatic, & Measurement
    What Every Marketer Needs to Know About Omnichannel, Programmatic, & Measurement Cardinal Path: Corey Koberg, Co-founder, Sr. Partner; Alex Langshur, Co-founder, Sr. Partner; Eric Hitchman, Consultant Recorded: Nov 16 2017 57 mins
    Of the tools in a marketer’s kit these days, some are just too powerful to save for later. This session brings together three of the industry’s top minds to provide practical recommendations on the opportunities marketers need to action as soon as possible:

    * Omnichannel - through recent case studies, learn how you can start tackling cross-channel, personalization, and customer journeys for incremental successes that will pay dividends.

    * Programmatic - discover how automated media buying can reduce costs and create better engagement with customers, and how to know if it’s right for you.

    * Measurement Framework - without a measurement framework, you won’t know what part of your marketing efforts are working, and which are wasted. Learn how a measurement framework aligns the business goals to specific KPIs so you can double-down on what matters.
  • The Total Economic Impact of Guaranteed Fraud Protection in Ecommerce
    The Total Economic Impact of Guaranteed Fraud Protection in Ecommerce Forrester & Signifyd Recorded: Nov 16 2017 42 mins
    Join us along with Forrester as we have an in-depth look at the Total Economic Impact of Guaranteed Fraud Protection.

    The cost of online fraud for e-commerce merchants extends well beyond chargebacks and fraud-related fees. It includes losses from orders declined unnecessarily, slower order processing and loss of customer loyalty.

    If you have not turned to Guaranteed Fraud Protection to minimize your fraud costs and optimize your operations, you are missing a chance to grow revenue without selling more goods.

    During this session, we’ll cover:
    + The top 5 retail fraud and security threats in 2018 - and how to deal with them
    + The full economic impact of Guaranteed Fraud Protection, including how one enterprise retailer achieved a 3.8x ROI
    + How the right fraud solution can mean faster order fulfillment and higher customer satisfaction.
    + How one retailer added $5.9 million to its bottom line by reducing chargebacks and increasing the number of orders shipped.

    “We went from 88.9 percent order acceptance to 93.5 percent while also displacing 61 basis points for chargebacks.” — manager of a large U.S. retailer’s e-commerce operations.

    Featuring Guest Speakers:
    + Reggie Lau, TEI Principal Consultant, Forrester
    + Brendan Miller, Principal Analyst, Forrester

    ***This webinar will cover a June 2017 commissioned study conducted by Forrester Consulting on behalf of Signifyd.
  • Preparing Your Content for the Future: Bots, Machine Learning and AI
    Preparing Your Content for the Future: Bots, Machine Learning and AI Steffen Frederiksen, DitaExchange Recorded: Nov 16 2017 59 mins
    Are you ready for how AI, machine learning, and other future technology will affect content development?

    The database revolution changed our relationship to data, making it reusable for different target audiences, contexts and situations. It also made it ready for flexible delivery to different apps and across many different platforms and media. But somehow these outcomes never fully transferred over to content. How can we bring this same revolution to content and win the same kind of enormous improvements that would prepare us for the future?

    Structured content management enables organizations to store, organize and build their content so that pieces are easily discoverable, reusable, reconfigurable and adaptable. It provides the perfect solution for constructing large, complex documents, but also for delivering modular content to chatbots, portal sites, and mobile apps. But, more importantly, it is also key to future-proofing your content for emerging technological trends.

    Join Paul Perrotta, sitting in for Scott Abel, and his special guest, Steffen Frederiksen, Founder and CSO of DitaExchange, for this free one-hour webinar. Attendees will learn what structured content management is and how it works. They will understand what benefits structured content can have for writers, project managers, business owners, IT departments and content consumers. They will also learn how to prepare their content to be fed into new technologies with practical examples from the field.
  • Navigating the Amazon Jungle: How to Sell, List, & Advertise on Amazon
    Navigating the Amazon Jungle: How to Sell, List, & Advertise on Amazon Matt Devinney Account Lead, Paid Search @Elite SEM | Joe Minz: Senior Account Manager, Shopping & Feed @Elite SEM | Brian Roi Recorded: Nov 15 2017 57 mins
    You've seen the stats everywhere you look:
    - 72% of people used Amazon when finding products and information before making a purchase in 2017
    - 43% of all retail sales in the US were made through Amazon
    - Amazon has the second-fastest-growing digital ad business of any publisher in the US.

    It's time to start getting serious about the retail behemoth if you haven't yet. Join SEM and Shopping & Feed experts from Elite SEM, Matt Devinney and Joe Minz, and Brian Roizen from listings and integration platform Feedonomics, to learn:

    - what and how to sell on Amazon (hint: it's not "ALL THE PRODUCTS!")
    - fulfillment options, challenges, and recommendations
    - how to get and optimize listings
    - advertising options: sponsored product ads, headline search ads, and product display ads
    - context for all the jargon you've probably heard like FBM, ASIN, ACoS, AMS, and more
  • From Giving Tuesday to Intelligent Content: Your Year-End Fundraising Guide
    From Giving Tuesday to Intelligent Content: Your Year-End Fundraising Guide Alex Elman, Client Marketing Manger, Movable Ink, Brenna Foster & Chris Coletta, Senior Strategists, Content & Campaigns, BSD Recorded: Nov 15 2017 47 mins
    The tax deadline (Dec. 31) fell on a Saturday in 2016 and will fall on a Sunday this year. What happens to a fundraising program when the target audience might not be sitting at their desks, ready to click a big, beautiful “donate” button on December 31?

    It’s not pretty.

    In this webinar with Blue State Digital and Movable Ink, we’ll take a deep dive into fundraising data from 2016, and explain how to counter a potential drop in donations this year. From intelligent content to alternate revenue streams to leveraging big moments like Giving Tuesday and Cyber Monday, we’ll cover how nonprofits can prepare NOW for a weekend year-end.

    Can’t make the webinar? Register anyway, and we’ll email you the recording.
  • Tackling the f-word: The smarter approach to ad fraud
    Tackling the f-word: The smarter approach to ad fraud Emily Storino, Network Strategy Lead, Electronic Arts (EA) Recorded: Nov 15 2017 61 mins
    Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

    Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

    Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

    Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.

    Register for free!

    You’ll learn:
    * Who the stakeholders are, plus why and how is each is affected
    * The MMPs’ role in this ecosystem
    * What fraud is and what benchmarks should be used for defining it
    * How to collaborate to detect and manage fraud on an ongoing basis
    * What tools are out there to fight fraud

    Speakers:
    * Emily Storino, Network Strategy Lead, Electronic Arts (EA)
    * Grant Simmons, Head of Client Analytics, Kochava
    * Tal Nissenson VP Client Success US, Taptica
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Taptica
  • GDPR: Increasing Brand Trust By Knowing Your Consumers' Views on Data Privacy
    GDPR: Increasing Brand Trust By Knowing Your Consumers' Views on Data Privacy Meredith Albertson, Senior Director of Marketing, Tealium Recorded: Nov 14 2017 31 mins
    A significant legislative shift in data privacy and governance is taking place in Europe and it’s leading the way towards global change. With the General Data Protection Regulation (GDPR) set to become law in May of 2018, organizations will face severe penalties for non-compliance.

    And it’s not just legal risk alone, but the loss of consumer trust that is associated with data leakage, usage and storage. It’s crucial that brands manage evolving data-protection expectations of their customers. But how do consumers feel about brands using their data?

    Join Tealium for a 30-minute webcast and learn:

    - The basics of GDPR

    - 7 key findings on how consumers view their data privacy with brands

    - Consumer attitudes and views on data privacy in regards to their personalization expectations

    - Tealium tips and strategies for compliance as well as increasing brand trust

    - And so much more!
  • Digitized identity verification - the future of ID & KYC
    Digitized identity verification - the future of ID & KYC Sarah Clark,Mitek Systems, Mike Montemarano, JP Morgan & Supriyo Guha, GENPACT Recorded: Nov 14 2017 49 mins
    Financial institutions from all over the world are facing increasingly strict regulations regarding the verification and authentication of their customers’ identity. Furthermore, with the increasing amount of data breaches, status-quo identity verification processes have not only been compromised but have also made complying with current regulations harder. This ever-changing environment has forced a tipping point for organizations to regard the adoption of new technologies for identity verification as a must-have rather than a nice-to-have.

    In the end, financial institutions must satisfy consumers’ demands for speed and ease of use to prevent them from going to the competition. To gain a competitive edge, remain compliant, and offer a frictionless and user experience, it is imperative for FIs to invest in technologies that bridge the compliance-convenience gap.
  • Informatica Address Verification 5.12 – What’s New?
    Informatica Address Verification 5.12 – What’s New? Amarpal Sohi, Product Manager, Informatica Recorded: Nov 9 2017 47 mins
    Only with relevant and actionable contact data, can you most effectively engage with your customers and prospects. Customer experience and engagements is a top focus across all industries, ensuring that communication about your products and services make it to their intended targets is essential. With the Autumn release of Address Verification 5.12, we extended the capabilities of the world’s leading solution for certified international address verification, improving decision-making confidence while facilitating speedy postal delivery worldwide.

    During this webinar, join Amarpal Sohi, Product Manager at Informatica, to learn about:

    •Enhancements to USA, UK and APAC address verification and data
    •Improvements to South Africa & Spanish address verification and data
    •Single line support for Argentina, Colombia and Mexico
    •Support for native Thai address verification
  • What is New with PCI-DSS Compliance in 2018?
    What is New with PCI-DSS Compliance in 2018? Danna Bethlehem, Director Product Marketing, Gemalto Recorded: Nov 7 2017 46 mins
    The deadline to comply with Payment Card Industry Data Security Standard (PCI DSS) 3.2 is quickly approaching, leaving many businesses scrambling to understand and meet compliance requirements. Join us for an hour and learn more about the mandate and how you can prepare and be ready by February 2018.
    This webinar will discuss and provide helpful information on the upcoming mandate including:
    •Overview of PCI DSS 3.2
    •What is new in PCI DSS 3.2 and what that means for your business
    •Comprehensive solutions that will help you ensure compliance
    •Mapping solutions to the needs of your department
    Please visit our BrightTalk channel to register for the webinar.
  • Take Your Walmart Digital Shelf to the Next Level
    Take Your Walmart Digital Shelf to the Next Level Ram Rampalli, Chief Catalog Evangelist & Sr Director @WalmartLabs with Dave Copeland, Sr Dir Solutions Architecture, Salsify Recorded: Oct 31 2017 38 mins
    Walmart relies on product content to help determine assortment, pricing, promotion, and drive every touchpoint across the customer shopping journey. Walmart Executive Ram Rampalli discusses the ways in which brands can provide this critical information. He outlines best practices to keep in mind to improve your Walmart go-to-market strategy and answers audience questions about Walmart Supplier Central.

    “If you can give us your best content, then we don’t have to go and search for this content from other sources.” -

    Learn an actionable set of next steps including how to:

    Boost product discoverability and brand accuracy on Walmart
    Expand your sales via item set up on Walmart.com
    Improve your strategy with insights and analytics on content performance
  • The 4 Types of Customer Data Platforms & How to Select the Best Fit for You
    The 4 Types of Customer Data Platforms & How to Select the Best Fit for You Matt Parisi, Sr. Product Marketing Manager, Tealium Recorded: Oct 31 2017 32 mins
    Any business looking to drive exceptional customer experiences is most likely leveraging a variety of digital marketing tools that could include an Email Service Provider (ESP), big data analytics tools, CRM systems, data warehouses, tag management systems, DMPs or mobile SDK managers and more. The hope is that these tools will seamlessly sync together to become the solid foundation needed to run powerhouse marketing campaigns, be able to extract important insights from data and ultimately create more relevant and real-time moments with their audiences.

    Customer Data Platforms (or CDPs) are quickly rising to the top of the martech solution as a tool businesses are using to house all of their data coming in from multiple channels to transform the customer experience. And while there seems to be no shortage of vendors to choose from - many are left wondering how to determine which system is best for them? And how do CDP’s differ from one another? Do they all meet the same outcome? And what’s the best approach to take in choosing one?

    Join this 30-minute webcast and learn:

    - 4 main types of CDP’s and the problem each solves

    - How to select the best CDP for your organization

    - 5 key things that you will want in your CDP

    - And so much more
  • A Guide to Activating Audiences Using Analytics
    A Guide to Activating Audiences Using Analytics Nick Iyengar, Director, Digital Intelligence, Cardinal Path; Mary Andrews, Director, Digital Intelligence, Cardinal Path Recorded: Oct 31 2017 56 mins
    "Many organizations are getting better at tracking the different data sources required to measure their individual KPIs, but they're still doing so in an ad-hoc manner, meaning they have no guiding strategy or measurement framework in place. Without being able to paint a full picture of your online performance, how can you know if your analytics efforts are going to waste, and how do you succeed in turning insights into action?

    View this on-demand webinar to understand measurement frameworks, customer journey mapping, and KPI development at a deeper level, and come away with practical steps to activate your data and personalize the customer experience."
  • Applying Data Science Methods for Marketing Lift
    Applying Data Science Methods for Marketing Lift Charlotte Bourne, Assc. Director, Digital Intelligence, Cardinal Path; Danika Law; Consultant, Data Science, Cardinal Path Recorded: Oct 24 2017 58 mins
    "Data science can deliver transformational business insights by bringing together statistics, mathematics, computer science, machine learning, and business strategy. A variety of data science techniques are available which allow marketers to surface insights from large swathes of data. Which technique is right for your business and where do you start?

    In this on-demand webinar, our experts go over a broad range of data science techniques, and expose how major global brands are using them for valuable business insights including:

    * Customer lifetime value for customer segmentation and activation
    * Forecasting and predictive analytics with machine learning
    * Natural language processing for digital marketing optimization
  • It's Not Just Content — It's An Experience
    It's Not Just Content — It's An Experience Andrea Ames, CEO and Founder of Idyll Point Group Recorded: Oct 24 2017 61 mins
    As content professionals, we are inundated every day with competing priorities, reduced resources, and a business climate that changes faster than we can assimilate. As a result, we are typically heads-down and focused on creating the content for our customer deliverables—everything from white papers and data sheets to text in the user interface and instructions to self-paced and instructor-led training. And often this gives us a very detail-focused view of the world. We tend to lose sight of the bigger-picture problem that our customers are trying to solve. In the end, we create detailed, accurate documentation or training or marketing content, but that content doesn't interoperate well with other content. We miss the forest because we're focused completely on the trees.

    While content is incredibly important, the experience in which it is delivered can make or break a reader's success with that content. When it is delivered relative to the other activities the reader is doing, where within those activities (or journey) it is presented to the reader, and in what forms and formats—those are key success factors that make up the experience side of the equation.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrea Ames, for this practical one-hour webinar. Andrea will discuss her framework for designing the experience we are striving to achieve for our clients and customers, including the key components of a great experience; what it takes to achieve consistency across multiple content creators within a single experience design; the steps for designing a great experience, and tips for validating that the experience meetings the needs of your customers.
  • How to Power Your Customer Experience with Data
    How to Power Your Customer Experience with Data Rafael Flores, Senior Product Manager at Treasure Data Recorded: Oct 19 2017 41 mins
    Do you know what your top ten 'happy' customers look like? Would you like to find ten more just like them? Come learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven. No more detractors, power your Customer Experience with data!

    In this webinar you will learn:

    -When, why, and how to leverage 1st, 2nd, and 3rd party data
    -Tips & Tricks for marketers to become more data driven when launching their campaigns
    -Why all marketers needs a 360 degree customer view
  • 451 Research & Gemalto Present "Alphabet Soup: Deciphering Multi-Cloud Security
    451 Research & Gemalto Present "Alphabet Soup: Deciphering Multi-Cloud Security Eric Hanselman, Chief Analyst at 451 Research and Michael Gardiner, Security Lead for CTO office, Gemalto Recorded: Oct 19 2017 57 mins
    The cloud provides organizations with elasticity and speed and by 2018 60% of an enterprises’ workloads will run in the cloud says 451 Research. The amount of business operations running in the cloud means organizations have more cloud computing service providers, with a typical enterprise having roughly six. This requires companies to develop and implement a multi-cloud strategy, especially when it comes to security. But each CSP has its own security offerings and integrations sometimes making the process confusing and complex. Even prior to the cloud, encryption and key management have presented challenges for many organizations, but with encryption becoming ubiquitous – a strong key management strategy is key. This is especially important with industry mandates and government regulations like European General Data Protection Regulation (GDPR) and U.S state data breach disclosure laws.

    In this joint webinar with 451 Research, we will cover topics including:

    -Building a multi-cloud security strategy for encryption and key management
    -Best practices, benefits and pitfalls of managing your own security
    -Impact of regulations on data protection in the next few years
    -Understanding the different CSP requirements for key management:
    oCustomer-Supplied Encryption Key (CSEK)
    oBring Your Own Key (BYOK)
    oHold Your own Key (HYOK)
    oGeneral cloud service provider key management services overview
  • Customer Due Diligence after the Money Laundering Regulations 2017
    Customer Due Diligence after the Money Laundering Regulations 2017 Jane Jee, CEO, Kompli-Global Recorded: Oct 19 2017 41 mins
    Do you really know your customer? Customer Due Diligence after the Money Laundering Regulations 2017 and the Criminal Finances Act 2017

    * How do you ensure you conduct a thorough search for, and provide ongoing monitoring of, adverse information on existing and potential clients?
    * How do you prove you are conducting compliant CDD?
  • Measuring Content Performance with ContentWRX: Live Demo + New Insights
    Measuring Content Performance with ContentWRX: Live Demo + New Insights Colleen Jones, CEO, Content Science Recorded: Oct 18 2017 60 mins
    If you’re like most organizations today, you’ve invested in content for marketing, sales, support, product strategy, and a host of other reasons. You’ve developed ways to more efficiently and effectively create, manage, and deliver content. Despite these significant investments, you—and your stakeholders—are likely still asking the question, “Does our content work?”

    While that sounds like a simple question, getting answers can be challenging, to say the least. But, it doesn’t have to be. Not if you start with a strategy and the right tools for the job.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for a presentation about measuring content performance. Jones (and her crew at Content Science) have spent the last few years working with large, global brands to identify what makes content effective—and how to measure it. The result is ContentWrx—a robust performance measurement tool designed to help your organization make content decisions that improve or accelerate return on investment.

    Attend this free, one-hour webinar, and you'll learn how to track the six dimensions of content effectiveness and make informed business decisions based on data. You’ll discover the four elements of the ContentWrx system, and you’ll find out how easy it can be to collect, analyze and act upon behavioral and perception data. You’ll also learn how ContentWrx can help you close the gap between your data and user feedback.

    As a bonus, Jones will share the top 3 insights from an analysis of data from more than 100,000 content users.

    Register today!
  • The Path to E-commerce Growth
    The Path to E-commerce Growth Signifyd | Coalition Technologies | BigCommerce Recorded: Oct 17 2017 49 mins
    Join ecommerce and cybersecurity experts from BigCommerce, Coalition Technologies and Signifyd for an in-depth discussion on the opportunities and pitfalls associated with various methods of growing your business.
  • Building Diverse Teams for Content Success
    Building Diverse Teams for Content Success Andrew Lawless, Team Lawless Recorded: Oct 17 2017 53 mins
    Making content teams work together is a struggle. On the one hand, creating engaging and sharable content requires a diverse team of professionals—from copywriters, editors, and subject matter experts to content engineers, user experience designers, and content marketers. On the other hand, we are pitting people who need data and a benchmark to make decisions against those that plan and execute without that information. Some look for short-cuts to formal processes, while others desire and follow complex workflows and plans. Some are visionary while others are only worried about the here and now.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrew Lawless, for a free, one-hour webinar focused on helping content teams collaborate better regardless of their differences. You'll learn about a methodology that has been successfully used to coach hundreds of thousands of employees—from Fortune 500 companies to smaller family-owned businesses. You leave with a fresh understanding of human behavior, and you'll learn the real reasons people act the way they do. You'll learn how to ease conflict, strain, and tension in team relationships and you discover how to provide information to people in a way that they can best absorb it.
  • Optimize 360: Test, Adapt & Personalize for Greater Returns
    Optimize 360: Test, Adapt & Personalize for Greater Returns Jonathan Mesh, Google; Dave Eckman, Cardinal Path Recorded: Oct 11 2017 43 mins
    Google’s own Jonathan Mesh, Lead Product Manager for Optimize, joins our webinar on Google Optimize 360 where we uncover ways to accelerate your testing and optimization strategy.

    We’ll step through the power of personalization, share a real-time platform demo, and explore experiments to get started on delivering more compelling user experiences.
  • GDPR: Balancing Customer Experience with Privacy & Security
    GDPR: Balancing Customer Experience with Privacy & Security Dereck Hatcher, Sr Data Solutions Consultant, Tealium Recorded: Oct 11 2017 26 mins
    The General Data Protection Regulation (GDPR) is 8 months away and brands are quickly starting to put compliance plans in place to ensure regulation by the May 25, 2018 effective date. While data governance is of utmost importance to organizations before this date, being able to still create engaging and powerful experiences for their customers is still a top priority. So how does a company do both?

    Join this webinar to learn:

    - The background on privacy legislation and the road to GDPR

    - What GDPR means to all brands (who is affected, what data matters and how to comply)

    - 5 key steps to balancing exceptional customer experiences with GDPR compliance

    - Answers to the most common GDPR questions
  • How to Optimize Your Product Pages for the Holiday Season
    How to Optimize Your Product Pages for the Holiday Season From Salsify: Andrew Waber/Data Insights, Ashley Young and Alex Clark/Customer Success Recorded: Oct 4 2017 14 mins
    In our recently launched "Holiday Shopping Keyword Intelligence Report," we discovered that the 2016 holiday season drove a 30% increase in the number of top retail search terms. Not only that, 76% more product detail page content updates were pushed during an average holiday month last season.

    These are just two of the dozens of findings from last year's busy holiday season. To bring this report to life, we're putting on a live webinar that will arm you with actionable tips and best practices to ensure your product pages are ready for success during this year's holiday rush.

    You will learn:

    - How consumer shopping searches change over the holidays
    - What leading brands do to improve holiday product pages
    - How to effectively refresh your holiday content
  • Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality
    Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality John Buzzell, Ricardo Olivo Recorded: Oct 3 2017 64 mins
    Apple and Google have joined the call for an Augmented Reality future, bringing hundreds of millions of users with them. Given multiple visions for the massive opportunity ahead, how should we divide our efforts? In this webcast, you’ll hear expert opinions from a group living this challenge. VR/AR Association Marketing Committee Chair John Buzzell and YOU ARE HERE technology lead Ricardo Olivo will reveal their journey – from Vuforia and HoloLens to ARKit and beyond – covering use cases, technology insights, hardware challenges and more. You’ll learn where to place your bets, and how to make the most of this transition. This session will also include 30 minutes of Q&A to help you make sense of your VR/AR options.