Hi [[ session.user.profile.firstName ]]

E-commerce

  • Friction, Fraud, and Fintech: Delivering Speed and Security with Digital Trust &
    Friction, Fraud, and Fintech: Delivering Speed and Security with Digital Trust &
    Jim Payne and Adam Gibson Recorded: Nov 26 2020 42 mins
    Consumers and businesses rely on fintech services to manage capital with flexibility, transparency, and speed—but fraudsters are standing by to take advantage. So how do fintech services create quick and frictionless experiences for users without putting them at risk, or compromising growth? With a Digital Trust & Safety approach, you can reduce roadblocks, proactively stop fraud and grow your business.
  • Think CX Series: Catalyzing Your Digital Transformation
    Think CX Series: Catalyzing Your Digital Transformation
    Ning Gao | Digital Experience Optimization & Personalization, Verizon Consumer Group, Milton Pappas | Former Chief Digital Of Recorded: Nov 26 2020 59 mins
    Building a modern-day digital operation is easier said than done. That’s why we’ve called in the experts to talk about all things digital transformation. Hear from three leaders who have led digital optimization projects at companies like Verizon Wireless, Saks Fifth Avenue, Toys “R” Us, Gilt, and Best Buy.

    You’ll learn:

    - How to create processes that will enable you to meet customers’ demands in real-time
    - Why companies need to look at culture, technology, and talent in their quest to digitally transform
    - How experimentation (beyond just A/B testing) can help you fuel digital growth
    - Why the consumer and their journey need to be at the center of your digital strategy
    - How to push the boundaries of marketing fundamentals as things become more digital
  • Back To The Future of Retail Fireside Chat
    Back To The Future of Retail Fireside Chat
    Chakyl Camal, CEO, Panthera Technology Group & Hassan Seoud, Solutions Consultant, Tealium Recorded: Nov 26 2020 35 mins
    Do you know what the future of retail holds?

    Many changes have hit retail in this year’s whirlwind of unpredicted events!

    Some of these changes are here to stay, while others may continue to evolve, especially as digital transformation is playing a big role and e-commerce is almost certainly a must.

    So where do retailers go from here? Where do they begin and how can they know and better understand their customers in-store and online?

    By going BACK TO THE FUTURE OF RETAIL of course!

    Please join our speakers:
    - Chakyl Camal, CEO, Panthera Technology Group
    - Hassan Seoud, Solutions Consultant, Tealium

    For our latest virtual fireside chat - ‘Back to the Future of Retail‘ on Thursday, 26th November at 2:00pm AEDT.

    Get tips and advice to help you tackle where the retail industry is headed.

    Learn everything you need to know about customer data changing the shopping experience in 2020 and beyond!

    No time machine will help you here, be sure to register to save your spot!
  • CDP -  Soluzioni in tempo reale per la nuova Customer Experience
    CDP - Soluzioni in tempo reale per la nuova Customer Experience
    Umberto Giuliani (Country Manager Tealium Italia) & Renato Comes (Responsabile vendite e Marketing TecnetDati) Recorded: Nov 25 2020 42 mins
    Ci stiamo avviando verso un futuro sempre più on line: questo processo è totale e genera nel tempo ulteriori nuove informazioni. Alle informazioni certe (di utenti registrati) si aggiungono anche quelle dei navigatori che non si dichiarano, ma che comunque lasciano tracce e preferenze. Una buona tecnologia è in grado di qualificare e inserire questi “ignoti” in profili molto precisi, utili ad elaborare una relazione on line
    con la controparte sempre più soddisfacente per entrambi.

    Per arrivare a questo risultato, è necessaria una Base Dati specifica, la Customer Data Platform che è in grado di integrare queste informazioni provenienti anche quando di origine multicanale (PC, Mobile, App, Streaming etc.).

    Attualmente sul mercato c’è molta confusione poiché molti sono convinti che soluzioni CRM o Data Warehouse siano sufficienti a raggiungere questo obiettivo, ma non lo sono poiché risolvono egregiamente altri problemi.

    Quali sono le caratteristiche di una CDP? Quali differenze rispetto alle altre soluzioni? Quando è meglio una soluzione rispetto alle altre?

    Questo webinar vuole fare chiarezza delineando casi pratici di applicazione e mostrando le linee generali di Audience, la soluzione Customer Data Platform di Tealium, il leader mondiale di mercato.
  • 1-2-3 clicks: Optimized checkout experience boosting your conversion rates
    1-2-3 clicks: Optimized checkout experience boosting your conversion rates
    Jukka Yliuntinen, Head of Digital Solutions for Financial Institutions Recorded: Nov 24 2020 14 mins
    With shopping shifting from brick-and-mortar to online, the amount of payment frauds have increased. For customers, updating and handling payment credentials and personal data at the checkout can be a real conversion killer. For online merchants, storing this type of data opens up for great risks if data breaches occur. With card-on-file tokenization, the customer can pay frictionless without having to worry about where sensitive credentals are stored, or have to update expiring card data. For online merchants, no payment data is stored making the checkout process not only more secure but also quicker.
    In this talk, our digital payment champions Jukka Yliuntinen and Dietmar Maierhöfer will take you behind the scenes and give insights in how this is done.
  • Fraud Fighter Forum with Chargeback Gurus
    Fraud Fighter Forum with Chargeback Gurus
    Jeff Sakasegawa, Kevin Lee, and Suresh Dakshima Recorded: Nov 24 2020 21 mins
    In this live session you’ll learn:
    The impact that COVID-19 will have on holiday chargebacks.
    What we can predict for the upcoming holiday season in terms of traffic and potential fraud threats.
    An open Q+A session with Kevin, Jeff, and Suresh.
  • Search Engine Optimization for Technical Documentation
    Search Engine Optimization for Technical Documentation
    Mordy Oberstein and Justin Simon Recorded: Nov 24 2020 63 mins
    Join us for a free, one-hour topic-based presentation on the value of investing in optimizing technical documentation content for search. SEO experts Mordy Oberstein of Wix and Justin Simon of TechSmith will demystify search engine optimization and its relation to technical documentation. This event is brought to you by TechSmith and Precision Content.
  • How a CDP Can Help Financial Service Orgs in a Time of Uncertainty
    How a CDP Can Help Financial Service Orgs in a Time of Uncertainty
    Heidi Bullock, CMO, Tealium & Jake Spencer, Product Marketing Manager, Tealium Recorded: Nov 24 2020 35 mins
    How can banking and financial services organizations build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?

    Join us as we discuss how banking and financial services firms can find growth and opportunity in existing customer data with a Customer Data Platform. During this webinar, you’ll discover how to:

    - Build trust in times of uncertainty
    - Create a central source of trusted customer data for your decentralized workforce
    - Double down on digital in times of lower foot traffic
    - 4 ways Tealium can help
    - And much more!
  • How Structured Content Powers Health Education at Healthwise.org
    How Structured Content Powers Health Education at Healthwise.org
    Sonja Deines Recorded: Nov 24 2020 43 mins
    Join us for an informative discussion with content strategist, Sonja Deines, about how non-profit patient education provider, Healthwise.org, uses structured content to power their innovative educational efforts. You’ll discover why the organization leverages structured information to deliver evidence-based, easy-to-understand content that helps people make better healthcare decisions.

    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.
  • Scaling Commerce at the Speed of Business
    Scaling Commerce at the Speed of Business
    Emily Sloan Recorded: Nov 24 2020 10 mins
    It's more important than ever for brands to invest in digital channels if they want to grow and expand quickly. But scaling your commerce platform to support your channels and drive conversions can be daunting and expensive. Join Benchmade to see how they’re making it work by transforming customer experiences across their B2B and B2C channels.
  • Think CX Series: Using Data to Create Great Customer Experiences
    Think CX Series: Using Data to Create Great Customer Experiences
    Veronika Sonsev, CommerceNext; Ben Labay, CXL Agency; Kash Bennett, Evolv Technologies Recorded: Nov 20 2020 58 mins
    57% of customers say they’ve stopped buying from a company due to a bad customer experience. Failing to leverage the right data is partially to blame. What’s the best way to use data to create stellar customer experiences?

    Watch this discussion to learn:

    * How to break down data silos and increase collaboration, especially as more teams work remotely
    * What data sources to combine to gain new insights
    * How to improve the visibility of disparate data and make data more actionable
  • HCL Commerce Fall 2020 Release - Sneak Peek
    HCL Commerce Fall 2020 Release - Sneak Peek
    Gary Schoch, GM, Brian Gillespie, Head of Product Management, Martin Tavener, CTO EMEA, Tony Stankoski, HCL Discover SME Recorded: Nov 20 2020 27 mins
    Join us as we share what's coming in our Fall 2020 release in December. New Google capabilities, Unica Discover integration, embedded CMS and DAM capabilities and much more. Don't miss this opportunity to hear from our leaders and get excited about the new capabilities!
  • Why Genre Matters for Mobile Game Monetization
    Why Genre Matters for Mobile Game Monetization
    VentureBeat x Facebook Recorded: Nov 19 2020 60 mins
    Learn top rewarded video integrations by game type!

    Research has shown that the ad-supported model of in-game advertising is a major win for
    publishers. By the end of 2019, in-game ads accounted for 17% of total worldwide smartphone
    gaming revenue ($82.6B) – and that number is expected to triple by 2024.

    But no matter your game genre, if your goal is to maximize the revenue impact of ad
    monetization, it’s important to hone in on the right formats and strategies, and stay on top of the
    latest best practices and research on what works best for your genre.

    In this VB Live event, experts will share stats and user sentiment from research and analyst
    reports covering everything from the best ad formats for every game type — from casual and
    hypercasual, to strategy, action, and RPG, social casino games and more.

    You’ll get an in-depth look at the best rewarded video entry points for your game type, including
    what works best for each genre, common placements, design innovations and value exchange.
    And you’ll learn about how to test ads in your game, no matter what genre it is.

    In this webinar you’ll learn:
    - Insights into in-app ad success by genre
    - The best rewarded video entry points for each game genre
    - How to leverage common A/B testing methods
    - How to make sure ad integrations complement in-app purchases
    - How leading publishers test and prove the revenue potential of ads

    Speakers:
    - Kiel LeBaron, Senior Director, Ad Monetization, Jam City
    - Hahn Kim, Strategic Partner Manager, Facebook Audience Network
    - Emma Bullen, Product Marketing Manager, Hyper Hippo Entertainment (moderator)
  • Top 3 Cyberthreats of the Holiday Shopping Season
    Top 3 Cyberthreats of the Holiday Shopping Season
    Avishai Shafir, Director of Product Management; Reesha Dedhia, Cybersecurity Evangelist Recorded: Nov 19 2020 34 mins
    The COVID pandemic has expedited the mass adoption of online and mobile shopping, which incentivized cybercriminals to innovate. With the holiday shopping season around the corner, e-commerce sites are starting to prepare for unprecedented spending. In parallel with this growth, we see emerging threat trends that can disrupt your holiday sales.

    Join PerimeterX on Thursday, November 19 as Avishai Shafir, Director of Product Management, and Reesha Dedhia, Cybersecurity Evangelist discuss how to protect your customers and safeguard your business.

    We will also give you valuable tips on how to:
    - Discern between helpful and malicious bot traffic
    - Thwart bot-driven fraud and client-side attacks via Shadow Code
    - Prevent revenue-impacting browser extensions
  • From the ground up: Building your ideal game studio infrastructure
    From the ground up: Building your ideal game studio infrastructure
    VentureBeat x Akamai Recorded: Nov 19 2020 60 mins
    So you’re starting your own game studio. This is an incredible opportunity! You and your team get to start fresh, with no technical debt, and build the infrastructure of your dreams.

    But what does that look like? Where have other new studios found success and failure? And how can you best build a platform on which to launch your new game? Join our panel of technical and operational experts for help on how to start strong, and prepare to scale. Plus hear from developers at other independent studios about how they started small and achieved big success.

    You will learn about:
    - Tips for starting your own game studio
    - The landmines you should watch out for
    - The best way to approach technical decisions as you grow

    Speakers:
    - Glen Schofield, Chief Executive Officer, Striking Distance Studios
    - Emily Greer, Co-founder & CEO, Double Loop Games
    - James Dobrowski, Managing Director, Sharkmob London
    - Jonathan Singer, Senior Manager – Global Games Industry, Akamai
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life
    Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life
    Jacob Spencer, Product Marketing Manager Recorded: Nov 19 2020 46 mins
    As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers?

    Join us for the second webinar in our Definitive Guide to CDPs series to hear our Product Marketing Manager, Jacob Spencer, share powerfully inspiring CDP use cases to create customers for life

    Discover how a CDP can help you take advantage of this digital spike with the ability to:

    - Find new customers without relying on third-party cookie tracking
    - Uphold and adjust privacy preferences with access to consent data in real time
    - Increase return on ad spend and click-through rates like the Utah Jazz!
  • Keeping your UI Automation Efforts Scalable, Valuable, and Under Control
    Keeping your UI Automation Efforts Scalable, Valuable, and Under Control
    Mike Fey, Solution Architect at Eggplant Recorded: Nov 19 2020 43 mins
    Serious Automated UI testing efforts require both Model-based and Traditional methods for any modern QA organization. However, as UI testing deliverables become more critical in order to keep up with CI/CD release cycles they often become difficult to maintain and show poor ROI. During this session, Mike will examine the inverse relationship between complexity and achieving ROI, and how overly complex frameworks will not scale over time and can be self-defeating. It’s critical to keep a large implementation under control, making sure the process will scale and show value as soon as possible to the people that matter.

    > Learn how to take control of your UI testing efforts, even in a world where release cycles are unwieldy and difficult to maintain
    > Explore the strategies and pitfalls of UI Automation efforts
    > Discover how to make your system attractive to internal users, keep your code elegant, define acceptance (and stick to it!), and have the right hardware in place.
  • Differentiate Your Brand in a Market Full of Clones
    Differentiate Your Brand in a Market Full of Clones
    Philipee R Collin III Recorded: Nov 19 2020 13 mins
    Is your business identity unique enough? Maybe you find yourself selling in a market flooded with identical products or services. If so, this session is for you, as you'll get best practices and learn from real-world stories to help you differentiate your brand and keep customers coming back
  • Connected Banking: secure and intuitive customer interfaces
    Connected Banking: secure and intuitive customer interfaces
    Veronica Alava, Raphaël Feillet (equensWorldline), Christopher Schmitz-EMEIA FinTech Leader (EY) Recorded: Nov 19 2020 67 mins
    Today's customers are banking on the go. We have entered an era in which trust is not the primary factor anymore in choosing a bank, it is implied and expected. Thus, the new deciding factor is customer experience.

    COVID-19 is accelerating the adoption of digital services, making almost all bank-customer interactions remote. That’s why customer experience needs to be taken to the next level: multichannel, convenient and engaging customer journeys are already a must.
    On top of these trends, banks are now investing in seamless omnichannel experiences based on personal needs, integrated banking services, and proximity through remote advice.

    What we also know, is that bank customers are happy to have a conversation from the comfort of their own homes if services are convenient and relevant. However, still the amount of consumers who receive remote advice and satisfying digital personalized services can be improved with the right digital tools.

    So how can banks deliver the required experience within digital journeys when addressing their core customer needs in the midst of COVID 19?

    Come join us to learn how banks can ensure a seamless customer experience that is simple, fast and intuitive. We will analyze together three digital customer journeys: Instant loans, Personalized payment services and complex financial advice.

    Agenda:
    • From Online Banking to Connected Banking
    • How to adapt the customer interface within three customer journeys
    • Key customer services : instant loans, payment services and complex financial advice
    • Future ready digital banks (demonstration)
  • Looking Beyond your Bottom Line: Take Control of False-Positives to Drive Growth
    Looking Beyond your Bottom Line: Take Control of False-Positives to Drive Growth
    Jane Lee Recorded: Nov 19 2020 35 mins
    The mandate for fraud prevention teams in the age of the customer is evolving. While mitigating chargebacks and other fraud remains the core, 75% say delivering frictionless experiences is also a top priority. Unfortunately, most trust & safety leaders say that their existing solutions block good users—and just 30% say they know how many. The reality is that without adapting your approaches and tools, it can be impossible to measure your false positive rate and how much revenue you’re leaving on the table.
  • Leveraging Data and Digital to Transform Automotive Marketing
    Leveraging Data and Digital to Transform Automotive Marketing
    Michael Harrison, Managing Director at Winterberry Group and Charles Martin, Partners & Global BD at Treasure Data Recorded: Nov 18 2020 54 mins
    The New Normal has accelerated the auto industry’s race toward a superior ecommerce-driven customer experience for new car sales and aftersales. But the obstacles are many:

    · Lackluster digital retailing experiences—characterized by misalignment of dealer and OEM offers plus an absence of real-time inventory access—are undermining a full digital shift.
    · Fragmenting paths-to-purchase have increased the importance of marketing attribution as consumers turn their attention, interest, and buying activity to digital channels.
    · A siloed approach to managing data—created by the distinct repositories OEMs and dealers maintain for customer, transactional, and marketing performance data—is inhibiting insights and activation.

    As automakers learn to leverage data and undergo digital transformation at the same time, marketers are also looking into the future to better position themselves. Discover the future of automotive marketing in a customer-centric world.
  • Think CX: Why are companies like Best Buy and Verizon so successful in 2020?
    Think CX: Why are companies like Best Buy and Verizon so successful in 2020?
    Sam Nazari, Evolv; Brian Poe, Evolv Recorded: Nov 18 2020 33 mins
    2020 has been a trying year but some companies have experienced record growth by focusing on their digital customer experience. They prioritized their innovation on delighting customers and creating frictionless experiences. Two of Evolv’s experts will provide thoughts on what has made these companies so successful.

    In this 30-minute webinar, you’ll learn:

    * The difference between testing and optimizing
    * How to plan an effective customer experience strategy
    * A deep dive into several companies who are doing it well and why
  • The holidays are going digital, are you prepared?
    The holidays are going digital, are you prepared?
    Jeff Sakasegawa and Brent Peterson Recorded: Nov 17 2020 59 mins
    In the rapidly-changing landscape of retail e-commerce, the approaching holiday season brings many challenges—and spotlights the importance of delivering seamless user experiences to consumers who will be shopping almost entirely online.
  • Email & More: Innovations in Email
    Email & More: Innovations in Email
    Adeola Sole, April Mullen, Samantha Iodice, and Kath Pay Recorded: Nov 17 2020 59 mins
    Join us for this panel on Innovations in Email, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, April Mullen of Sparkpost, and Samantha Iodice of The Sauce Experience.

    Questions addressed include:
    - Does innovation need to be technical?
    - Trialling a new and shiny technology (what is the benefit to the customer?)
    - Are email marketers not able to innovate as much as other marketers because they're overworked and under resourced?
    - AMP adoption and "competing" Outlook version, twice the work for the email marketer.
    - What's the email innovation for 2020/21 that excites the panellists most?
    - Have marketers really internalised empathy, or is it due to the shared 2020 experience?
    - Helpful marketing
    - Black Friday/Cyber Monday, "Shipageddon", and the Rise of the local, small shops
    - Key tips to move forward in the new year for innovations
  • COVID and mental health: What employers and HR need to know
    COVID and mental health: What employers and HR need to know
    VentureBeat x TriNet Recorded: Nov 17 2020 61 mins
    As the COVID pandemic continues to evolve, employees are struggling under the weight of the unknown. From the stress of working from home or returning to an office environment when regulations are in flux, to the intense pressure on employees with school-age children who are trying to juggle work and impromptu teaching, workers are wrestling with hard choices and difficult issues. The scale of employee mental health support that HR and business leaders must provide is unprecedented.

    In this webinar presented by TriNet and FEI, the Workforce Resilience Experts, you'll learn about the impact that COVID is having on employees' mental health and productivity — and, in turn, how employees’ mental health impacts the health of a company. You’ll learn about the internal strategies organizations need now to support employees, from adapting communication policies, to creating buddy systems for co-workers, flexible work schedules, and more.

    Registration is free!

    You'll learn:

    - What employers need to know about COVID’s impact on the mental health of their employees
    - How the mental strain of COVID may negatively impact the health of a company and employee productivity
    - Best steps and practices companies are taking to help their employees get through this difficult time

    Speakers:

    - Christy Yaccarino, Executive Director, Benefit Strategy and Wellness, TriNet
    - Michael McCafferty, Consultant, FEI Behavioral Health
    - Stewart Rogers, Moderator, VentureBeat
  • How to Get More Out of Customer Data with Machine Learning
    How to Get More Out of Customer Data with Machine Learning
    Matthew Parisi, Sr Product Marketing Manager, Tealium & Dave Lucas, Sr Director of Product,Tealium Nov 30 2020 5:00 pm UTC 54 mins
    The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg. Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.

    Join us as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

    The webinar will cover:

    - What challenges must companies solve to conquer the machine learning conundrum

    - What capabilities are key to get real value from ML projects

    - How a data supply chain approach supercharges ML results

    - Learnings from developing ML-powered products

    - Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform

    Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!
  • Accélérez l'encaissement de vos factures et réduisez leurs coûts
    Accélérez l'encaissement de vos factures et réduisez leurs coûts
    Ladan Etemad - Business developper Manager et Karim Bouhzada - Expert solution Dec 1 2020 9:00 am UTC 45 mins
    Vous souhaitez réduire vos délais de paiements, de traitement des litiges et de recouvrement ? Découvrez notre nouvelle solution WL Bill Pay & Match pour un parcours d'encaissement 100% #digital vous permettant d'améliorer votre BFR.
  • Platform Strategy: How to Harmonize your data
    Platform Strategy: How to Harmonize your data
    Giovanni Lorenzoni, CEO, BitBang; Joe Michniewicz, Head of Partners EMEA & Ian Congdon, Solutions Consulting Director, Domo Dec 1 2020 10:30 am UTC 30 mins
    Extracting value from your data: building a digital first and data-driven enterprise

    In the current and challenging times, organizations are under increasing pressure to learn more from their data. However, the complexity of integrating, governing and controlling the increasing volume and sources of data creates business risk, and often leads to time spent on repetitive manual tasks - all of which can impact performance.

    If you recognize the above as a challenge for you today, and are responsible for data from multiple systems, platforms and tools, facing complexities with data management or grappling with turning data into actionable insights, join this webinar to learn about how you can:

    • Create a scalable data management platform across the enterprise by dynamically integrating data from thousands of sources and systems and running and processing your data at speed with parallel processing and the highest performance.
    • Gain full control over enterprise data by ensuring an adaptable, scalable and automated data governance framework.
    • Extract value from your data by automating your data pipeline and transformation/ ETL processes to prepare data for any intelligence platform further processing like analysis and visualization.

    Please read BitBang's privacy policy: www.bitbang.com/privacy_policy_events
    Please also read Domo's privacy policy: https://www.domo.com/company/privacy-policy
  • Differentiating through data: unlock growth and boost revenue
    Differentiating through data: unlock growth and boost revenue
    Vanessa Norhausen, Checkout.com Dec 1 2020 4:00 pm UTC 45 mins
    In this session we’ll discuss the importance of granular and transparent data to optimize the customer experience, boost conversion and drive more business growth.
  • Demystifying Personalisation for the Holiday Shopper Wins
    Demystifying Personalisation for the Holiday Shopper Wins
    Kait Creamer, CRM Marketing Manager at Framer; Kath Pay, CEO at Holistic; Jeffrey Vocell, Product Marketing at Iterable Dec 1 2020 5:00 pm UTC 66 mins
    The unknowns of this year’s holiday shopping season are plenty. But while the pandemic has impacted consumer confidence and turned retail shopping upside down, we do know that consumers will be spending for the holidays… no matter what.

    In this discussion, we’ll help you demystify how to engage with your customers with more relevant messaging across all channels.

    Join us and learn:
    -Peak season trends and quick festive wins
    -The importance of leveraging personalisation this season
    -Top tips for your cross-channel marketing strategy.
  • How Marketers are Leveraging Customer Success for CDP (EMEA)
    How Marketers are Leveraging Customer Success for CDP (EMEA)
    Rajiv Gandhi, Sr. Customer Success Manager at Treasure Data Dec 2 2020 10:00 am UTC 60 mins
    ‘CDP is to a Marketer, what Marketer is to a CSM’ - For data-driven marketers, customer data platforms (CDPs) are becoming a critical component of their martech stack. CDPs enable marketers to drive deeper engagements with their brands across customer journeys - Join us to understand how to climb further up the CDP maturity model and make exponential gains utilising the key resources in your Customer Success Team.

    Key Takeaways:

    · Evolution of Customer Success
    · Key features of an Enterprise CDP
    · 7 Steps of CDP Maturity Model
    · How Customer Success can help - Case Studies
    · Key areas where CSM’s add value to the relationship
  • How data is revolutionizing game creatives for UA
    How data is revolutionizing game creatives for UA
    VentureBeat x YellowHEAD Dec 2 2020 6:00 pm UTC 60 mins
    Creative is the key to user acquisition and is going through an evolution. Gone are the days of
    guesswork and hunches for creative production — data is now leading the charge, and
    industry/category best practices have evolved. With data, you can optimize creatives for
    different social media platforms, find the right creative for each audience in each geo on each
    platform, drill down to the elements that resonate with your audiences, and more.

    In this VB Live event, GamesBeat, yellowHEAD, Zynga, and Snapchat will discuss how to
    optimize creative for user acquisition; how to create your own set of best practices for every
    target audience and geo; how to gain a competitive edge through new, groundbreaking creative
    processes and technologies; and more.

    Registration is free!

    You'll learn about:
    - How data-based creatives boost user acquisition
    - Developing your own set of best practices
    - Optimizing creatives for every social media platform
    - How to gain a competitive edge in your UA efforts with smart creative ideation
    - And more!

    Speakers
    - Maria Waters, Head of Conversion Optimization, Zynga
    - Oliver Wapshott, Creative Strategist, Snap
    - Noa Miller, Marketing Creative Strategist, yellowHEAD
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • How Marketers are Leveraging Customer Success for CDP
    How Marketers are Leveraging Customer Success for CDP
    Max King, Customer Success Engineer at Treasure Data Dec 2 2020 6:00 pm UTC 60 mins
    ‘CDP is to a Marketer, what Marketer is to a CSM’ - For data-driven marketers, customer data platforms (CDPs) are becoming a critical component of their martech stack. CDPs enable marketers to drive deeper engagements with their brands across customer journeys - Join us to understand how to climb further up the CDP maturity model and make exponential gains utilizing the key resources in your Customer Success Team.

    Key Takeaways:

    · Evolution of Customer Success
    · Key features of an Enterprise CDP
    · 7 Steps of CDP Maturity Model
    · How Customer Success can help - Case Studies
    · Key areas where CSM’s add value to the relationship
  • Configuration Database Enables Automatic Assembly of Technical Documentation
    Configuration Database Enables Automatic Assembly of Technical Documentation
    Alex Masycheff Dec 2 2020 6:00 pm UTC 60 mins
    When complex products, such as aircraft, automobiles, or factory machines, are delivered to customers, they typically come in a customer-specific configuration. The configuration determines the components included in a particular product.

    For example, when an aircraft maker sells an aircraft to airlines, each airline orders their own configuration of the aircraft. Needless to say that a component (such as an engine or a certain version of the software) may be part of multiple configurations, and new configurations are constantly built. Engineers provided with the configuration name, usually have a way to find out which components should be included in each configuration.

    Technical documentation teams also need to have an efficient (and preferably automated) way to identify which content describing individual components is required for a specific configuration and to assemble it into a complete set of documentation deliverables.
     
    In this webinar, you will learn:

    - What a configuration database is
    - How product content is matched to the product configuration
    - Why the traditional way of content profiling doesn't always work for configuration-based product assembly
    - How Boolean statements can be used in conditional content expressions and why they make conditional content filtering more flexible
    - Why content has to be in a structured format to enable automatic content assembly
  • Why We Bother To Map The Customer Journey
    Why We Bother To Map The Customer Journey
    Noz Urbina, Patrick Bosek, and Scott Abel Dec 3 2020 4:00 pm UTC 60 mins
    Customer Journey Maps (CJMs) are recognized across industries as key components to improving customer experience or the content that supports it. Why?

    Especially in times of crisis, understanding the priorities and pain points of your audience is essential. Maybe you want to be more customer-centric; to increase relevance or personalize content; to cut out content that's not driving improvements to customer experience; or to simply optimize your processes and team interactions.

    Ok, great. But what do you actually change? What do you focus on this week, month or year? CJMs help align strategy to zero in on what will deliver the greatest ROI in your unique brand situation.

    Join us for the next episode of Coffee & Content with omnichannel content strategist, Noz Urbina. We'll tease out how to best build content strategies and experiences. Attend this session to learn the benefits and the key concepts to making your CJMs better than the rest.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • “Is This Creepy?” Balancing Privacy and Personalization
    “Is This Creepy?” Balancing Privacy and Personalization
    Fatemeh Khatibloo, VP, Principle Analyst at Forrester; Stephanie Liu, Analyst at Forrester Dec 3 2020 5:00 pm UTC 60 mins
    The interplay between privacy and personalization has only become more important as we spend more time online, navigating uncertain times.

    Come hear veteran Forrester analysts Fatemeh Khatibloo and Stephanie Liu explore the ethics and new landscape of privacy, what consumers expect, and how people make the choices that they do.

    PolicyGenius’s Jessica Owen will join to speak about how Iterable was instrumental in helping them implement a game-changing personalization strategy.

    Join this powerhouse panel to:
    -Learn how people make choices—and how to reduce their decision-making stress
    -See examples of “creepy” personalization—and how to avoid cringey mistakes
    -Learn appropriate personalization—and how to leverage to empathize with customers
  • 2020 Learnings You Need to Heed Heading into 2021
    2020 Learnings You Need to Heed Heading into 2021
    Linh Ho, COO and Co-Founder - conDati Dec 3 2020 6:00 pm UTC 45 mins
    For many of us this past year has changed the way we do business. Not all of it being bad. Digital transformation accelerated a whopping 5-10 years in just 90 days! But what does this mean heading into 2021?

    For those that held back, thinking we would be back to ‘normal’ by now, it’s time to act to stay competitive. Companies need to adopt an agile mindset to pivot and adapt to whatever is thrown their way. Temporary band-aid solutions need to be replaced with permanent adaptable solutions. Trusted strategic partnerships need to be forged.

    Join conDati COO and co-founder Linh Ho as she shares her perspective on 2020 and what marketing and ecommerce leaders should focus on in 2021.
  • From In-Person to Online: How a CDP Can Help Retailers in a Time of Change
    From In-Person to Online: How a CDP Can Help Retailers in a Time of Change
    Matt Parisi, Sr. Product Marketing Manager, Tealium & Jake Spencer, Product Marketing Manager @ Tealium Dec 3 2020 6:00 pm UTC 42 mins
    How can retailers build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?

    Join us as we discuss how retailers can find growth and opportunity in existing customer data with a Customer Data Platform. During this webinar, you’ll discover how to:

    - Build trust in times of uncertainty
    - Create a central source of trusted customer data for your decentralized workforce
    - Double down on digital in times of lower foot traffic
    - 4 ways Tealium can help retailers
    - And much more!
  • Beyond Centers of Excellence: Operating models for the data-driven organization
    Beyond Centers of Excellence: Operating models for the data-driven organization
    VentureBeat x Dataiku Dec 3 2020 6:00 pm UTC 60 mins
    When it comes to AI initiatives, everyone talks about building a so-called Center of Excellence. But what does that mean? Ultimately, the reality of operating models is much more complex. The most pressing consideration is choosing the operating model that works best for your use cases and business objectives.

    But how should data leaders and executives decide which of the three primary models, Decentralized, Hub and Spoke, or Centralized, works for your situation?

    Join this VB Live event for a deep dive into the details of each of the three models, the pros and cons of each, plus real-world examples of organizations that use each model -- and why. Plus, you'll uncover a framework of questions for understanding which model — or models — are best suited for your organization to get the most out of AI, so you'll leave with a firm grasp on best practices and your next steps.

    Register for free!

    You'll hear:
    - A detailed look at each of the three primary operating models for AI initiatives
    - The pros and cons of each operating model for a variety of business uses
    - Case studies from companies that have implemented each type of model
    - And more

    Speakers:
    - Beaumont Vance, Head of AI, Advanced Analytics and Emerging Technology DevOps, TD Ameritrade
    - Jennifer Roubaud-Smith VP, Global Head of Strategic Advisory, Dataiku
    - Kyle Wiggers, AI Staff Writer, VentureBeat (moderator)
  • Using a CDP To Make The Most Of Your Customer Data
    Using a CDP To Make The Most Of Your Customer Data
    David Raab, Founder, CDP Institute Dec 7 2020 6:00 pm UTC 42 mins
    Brands are looking to CDPs to help curate a meaningful and granular understanding of each of their customers in today’s current data explosion. Do you know what key questions to ask the CDP vendors you’re evaluating to ensure your organization is setup for first-party data management success?

    Join David Raab, Founder of the CDP Institute, for Part 2 of our CDP Workshop on April 14th as he walks you through how to:

    - Define and better understand your business requirements
    - Navigate through key questions and challenges
    - Identify the right CDP for you

    Q&A to follow.

    Join us for Part 1 of our CDP Workshop at 10am PT / 1pm PT to learn more about How Organizations Buy, Implement and Use Customer Data Platforms: https://bit.ly/2J2CyPN
  • 5 Big Trends Impacting Application Security In 2021
    5 Big Trends Impacting Application Security In 2021
    Ido Safruti, CTO and Kim DeCarlis, CMO Dec 7 2020 7:00 pm UTC 60 mins
    Each year, the PerimeterX research team identifies five trends and key developments to watch for application security in the coming year.

    Join PerimeterX executives Ido Safruti, CTO and Kim DeCarlis, CMO to learn how these trends can impact your applications' security and your customers - and how to better protect your business in 2021.

    We will also provide valuable insight on how to:
    Understand the rapidly developing cybercriminal ecosystem
    Improve security of your GraphQL APIs
    Understand the risks of Buy-Online-Pickup-In-Store (BOPIS)
  • Using Data to Build Better Human Experiences
    Using Data to Build Better Human Experiences
    Kate O'Neill Dec 8 2020 10:30 am UTC 15 mins
    The experiences we create today become the world we live in tomorrow. As everything we do - from shopping and investing to dining and entertainment - becomes more digital, informed by data, and interconnected than ever before - online and offline experiences become hybrid. In this session, Kate O'Neill, founder of KO Insights, shares emerging technology and cultural trends to demonstrate how the technologies we use impact the future of human experience as a whole.
  • Creating a Successful Customer Journey and Content Mapping
    Creating a Successful Customer Journey and Content Mapping
    Kevin Nichols Dec 8 2020 4:00 pm UTC 60 mins
    A successful customer journey must be true to a customer’s needs but also useful for the business. It should not just end up as a mere decoration in someone’s corner cube in an office. So, what are the elements for its success—what does a successful one look like? Join us for a conversation with enterprise content strategy guru, Kevin P Nichols, as he shows you a successful model for a customer journey with content mapped to it. Kevin will offer his expertise around three core themes:

    • What is a successful customer journey and content map and what does an example look like?
    • After you build one, what are some key considerations for its implementation within a business.
    • Which types of KPIs should you think about to quantify its value across the enterprise?

    Join us for this conversation with Kevin, who will offer an example and point you to additional resources he has developed around these three focus areas.

    The Content Advantage is brought to you by Zoomin Software.
  • Evolve: Ensuring Diversity, Equity, and Inclusion in AI (VB Live)
    Evolve: Ensuring Diversity, Equity, and Inclusion in AI (VB Live)
    VentureBeat Dec 8 2020 4:00 pm UTC 90 mins
    Evolve is a 90-minute event focused on best practices on how to ensure racial fairness and equity while building products, teams, and companies with AI, ML, and large data.

    Evolve bridges two of the most significant trends in the corporate world in 2020.

    First, the events of the past few months have reawakened the world to continued racial injustice. The corporate sector, in particular the technology industry, has historically been perceived as slow in efforts to promote equality and affirmative action in the workforce. But recent events have spurred them into action, and there are signs that real change could come about.

    At the same time, machine learning (ML) and artificial intelligence (AI) are arguably the most powerful enterprise technologies today, and hundreds of large companies are pushing AI/ML product development to get an edge on their competitors. But they are doing so at a time when many, if not most, of the decision-makers, do not reflect the diversity of the general population. And many companies have been careless in making sure their data used in AI decision-making is not reflecting prejudice and bias that can perpetuate inequality for years to come.

    PANEL DISCUSSION 1: THE WHY, HOW & WHAT OF DE&I IN AI
    - Moderated by Seth Colaner, Editorial Director, VentureBeat

    PANEL DISCUSSION 2: FROM 'SAY' TO 'DO': UNPACKING REAL-WORLD CASE STUDIES & HOW TO OVERCOME REAL-WORLD ISSUES OF ACHIEVING DE&I IN AI
    - Moderated by Hari Sivaraman, Head of AI Content Strategy, VentureBeat

    Speakers:
    - Tiffany Deng, Program Management Lead - ML Fairness and Responsible AI, Google
    - Rashida Hodge, VP, North America Go-to-Market | Global Markets, IBM
    - Huma Abidi, Senior Director of AI Software Products, Intel
  • 5 Steps to an Effective Growth Marketing Strategy
    5 Steps to an Effective Growth Marketing Strategy
    Sam Larsen, Director of Growth for Mixpanel; Garin Hobbs, Director of Market Insights for Iterable Dec 8 2020 5:00 pm UTC 46 mins
    Good things come in fives: Queer Eye’s Fab Five; the Spice Girls; the Power Rangers. Next up on the list? The 5 steps to an effective growth marketing strategy.

    Executing an agile growth marketing strategy, built on a test and iterate philosophy, that also hits at the individual level can seem daunting…or maybe even impossible. But fear not! Sam Larsen, Director of Growth at Mixpanel, and Garin Hobbs, Expert Personalization Strategist at Iterable, break it down into a tried-and-true framework that is structured, yet scalable. In this interactive webinar, you’ll learn how to create a growth engine that is nimble and data-driven—something that is especially important as we’re all called to be attuned to each and every consumer need.

    Join us and learn:

    -The 5 principles of a scalable growth marketing engine
    -What types of data and cues from your audience you should be leaning into
    -How to supercharge your efforts with analytics and insights
  • Why a CDP should be the foundation of your Martech Stack
    Why a CDP should be the foundation of your Martech Stack
    Andrea Belletti, Marketing Analyst & Maria Laura Corneti, BD - BitBang; Jonathan von Abo, Head of BD EMEA - Treasure Data Dec 9 2020 10:00 am UTC 45 mins
    Customer data is the primary asset to drive decision making for business success. Every brand has a marketing stack, but not every organization is using these tools to their full potential.

    Marketers need to build their Martech Stack on a strong foundation to ensure data is collected and used most constructively. If you are still struggling to monetize your data, join us to find out how and why a CDP is the foundation of a successful marketing stack.

    In this short session, you’ll learn:

    1. What and why it’s so important to have a reliable marketing stack
    2. Why a CDP is the right foundation to power your marketing stack
    3. How a CDP can strengthen your data management to deliver results
    4. That Treasure Data CDP can amplify the benefits of your current technologies
    5. The way a CDP can deliver on common business use cases

    Please read BitBang's privacy policy: www.bitbang.com/privacy_policy_events
    Please read Treasure Data's privacy policy: https://www.treasuredata.com/learn/privacy-compliance-with-treasure-data/
  • Banking & Payments: Simplifying & Elevating The Consumer Experience
    Banking & Payments: Simplifying & Elevating The Consumer Experience
    Elena Kozhemyakina, Fintech4Funds | Mikkel Koster, 1508 | Yael Barak, Checkout.com | Chris Norman, Jumio Dec 9 2020 4:00 pm UTC 60 mins
    For legacy and challenger banks, wealth managers, insurers, and payment providers, the customer experience is a critical element in winning new customers. It matters more than trust now, and tech companies outside of the financial services sector are increasingly setting standards for good customer experiences. In fact, a good customer experience increases account registration by up to 45%. By focusing on putting the customer experience first in product development, it is possible to drive competitive growth and win in the marketplace.

    But, a good customer experience is not just limited to customer-facing brands. Both front-end and back-end technology must be considered, too. From a smooth on-boarding process, KYC/AML, and fraud prevention, understanding what makes the best experience is what can stand between success and failure for banks, wealth managers, payment providers, and others. What will it take to win?

    Professionals at banks, wealth managers, payment providers, and other fintechs will benefit from viewing this webinar as it will dive into:
    - The elements of a effective customer experience and user interface
    - Where does the user experience fit into the customer experience
    - What is at stake with a poor user experience?
    - Can the customer experience assist a customer's wealth creation?
    - What back-end processes require the most attention?


    Moderated by:
    Elena Kozhemyakina, Founder, Fintech4Funds, London Partner, Fintech Connector

    Panelists:
    Mikkel Koster, Experience Design Director, 1508
    Yael Barak, VP Product, Checkout.com
  • How to Drive Onboarding and Training Success With Dynamic Workflows
    How to Drive Onboarding and Training Success With Dynamic Workflows
    Sarah Zey and Lawrence Orin Dec 9 2020 6:00 pm UTC 60 mins
    Helping people use your content naturally and intuitively is clearly crucial. Whether you’re a content author, instructional designer, LMS administrator or product leader, you know that a great onboarding experience is critical to driving product adoption and reducing churn. Likewise, a great training experience is key to ramping up new employees.

    The problem is that humans process information in a very interconnected way, whereas documentation is typically created and delivered in a linear fashion. So how can you provide easy access to the onboarding materials people need, so they can succeed from Day One?

    In this webinar, Sarah Zey of Netsmart, and Lawrence Orin of Zoomin Software, will show you how dynamic and intuitive workflows can guide your customers and employees through personalized content experiences, all within a single portal powered by your existing technical product content.

    Here are some of the things you’ll learn:
    • How workflows provide personalized user guidance
    • The problem with legacy methods for creating workflows
    • How a large software company builds dynamic workflows within their documentation portal to empower onboarding and training success.
  • Influencer marketing allowed Every Man Jack to shift from retail to eCommerce
    Influencer marketing allowed Every Man Jack to shift from retail to eCommerce
    Katya Allison | Brad Handel Dec 9 2020 6:00 pm UTC 60 mins
    Every Man Jack makes simple, affordable, high-quality grooming products for guys. A family-owned and operated consumer products business with over 80 products across all grooming categories, they have invested in a brand ambassador program to share their brand story. Using the authentic content generated by their 300+ ambassadors, they have expanded from retail to eCommerce and continue to increase ROI of that content with every campaign.

    In our live conversation we aim to explore:
    How they transitioned from retail to e-tail.
    The impact influencer marketing has had on their business.
    Why influencer content plays a vital role in their marketing strategy.
  • The Next-Gen Telco Fireside Chat
    The Next-Gen Telco Fireside Chat
    Mainak Mukherjee, Head of Telco & Electronics -Business Insights, ADA & Mark Van Den Haak, VP of Sales Asia, Tealium Dec 10 2020 3:00 am UTC 30 mins
    The Telco industry is at a crossroads.

    Customers, channels, content and competitors are all going digital, shaking up the entire industry. The digital transformation journey is fundamental to provide customer-centric services, improve efficiency, and add high-value margins by gradually moving from traditional services.

    So, what is the next step for Telcos? How can they leverage personalisation to boost customer engagement, drive sales and increase customer retention?

    Please join our speakers:
    - Mainak Mukherjee, Head of Telco & Electronics -Business Insights, ADA
    - Mark Van Den Haak, VP of Sales Asia, Tealium

    At our latest virtual fireside chat ‘The Next-Gen Telco’ on Thursday, 10th December at 11:00am SGT.

    As the industry continues to change rapidly, find out how telcos can take their customer engagement to the next level and build a strong omnichannel strategy with their customer data.

    Be part of the Next-Gen Telco, register to save your spot!