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Email Marketing

  • Data Governance: Making Sense of the Current Legal Landscape Data Governance: Making Sense of the Current Legal Landscape Chris Slovak and Maltie Maraj, Tealium Recorded: May 27 2016 31 mins
    In today’s digital world, with the rich streams of customer data now available come important responsibilities in data governance. From the vendors we choose to work with, to the policies and practices we have in place, today’s marketers are increasingly responsible for ensuring customer data is handled with the utmost concern for security and privacy. In this session at Digital Velocity 2016, Chris Slovak, VP of Global Sales Solutions at Tealium, and Maltie Maraj, Senior Counsel at Tealium, detail the current legal landscape (in marketers’ terms!), and provide guidelines for a more comprehensive approach to data governance and informed technology decisions.
  • Delivering Better Online Experiences with Offline Data Delivering Better Online Experiences with Offline Data Monique Trulson, Director of E-Commerce at Dover Saddlery Recorded: May 27 2016 31 mins
    There’s no denying that we now live in an omnichannel world – and that organizations across industries are grappling with how to provide a consistent customer experience across channels. Connecting data across touch points, both online and offline, is not an easy feat - but is the key to delivering the highly relevant, personalized interactions that result in conversions. In this session at Digital Velocity 2016, Monique Trulson shares her deep experience in marrying online data with previously siloed offline data to build a unified customer view, and leveraging that unified view to transform customer engagement.
  • Data-Driven Marketing Technologies, Strategies, and Challenges Data-Driven Marketing Technologies, Strategies, and Challenges Travis Wright | Marketing Technologist & Keynote Speaker Recorded: May 25 2016 49 mins
    Marketers are makers of their own destiny. And the success of marketing efforts is now irrefutably impacted by a marketer’s ability to leverage data in the skillful planning and execution of campaigns, along both marketing and sales avenues.

    But roadblocks still exist for marketers in how to use this data to their most strategic advantage. Join Travis Wright, Marketing Technologist and Keynote Speaker, in this May 25th webinar, as he takes a look at these challenges and how data-driven marketing can:

    - Help B2B marketers take a fact-based approach and focus their efforts on what works
    - Create a solid customer advantage and strengthen customer relationships for both marketing and sales
    - Define and optimize critical marketing strategies
  • How to Convert Leads Into Paying Customers With Email Marketing How to Convert Leads Into Paying Customers With Email Marketing Ryan Deiss, Founder & CEO, Digital Marketer Recorded: May 25 2016 87 mins
    In this webinar, Ryan Deiss will show you how to maximize profit through email marketing using his concept of "The Ultimate Game Plan."

    You’ll learn how to:
    • Make more sales by sending fewer emails...
    • Send emails with purpose – moving prospects from one stage to the next way faster
    • Build a proven, 3-step follow-up series designed to doubles sales
  • How to Plan an Independence Day Email Campaign that Engages and Converts How to Plan an Independence Day Email Campaign that Engages and Converts Marissa Goba, Account Manager at Movable Ink and Carl Sednaoui, Director of Marketing at MailCharts Recorded: May 24 2016 27 mins
    Get a jump start on your 4th of July Email Campaigns. Last year, U.S. consumers spent $6.7 billion for July 4th BBQs and picnics alone. It’s a busy time for travel and hospitality as well—more than 33 million Americans planned an Independence Day vacation last year. And those numbers are expected to rise in 2016. Join Movable Ink and MailCharts as we uncover what worked for email marketers last year, and dive into how to plan a 2016 Independence Day campaign that will engage and covert.
  • How to Save Time and Money with Pardot, B2B Marketing Automation by Salesforce How to Save Time and Money with Pardot, B2B Marketing Automation by Salesforce PHIL SIMPSON, Regional Sales Manager - Salesforce Pardot Recorded: May 19 2016 43 mins
    B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a look at how Pardot can:

    - Provide the insight sales needs to lead the conversation
    - Allow marketing to effortlessly nurture leads to a sales-ready state
    - Identify target buyers and key stakeholders, and more.
  • Smart Email Marketing within an Omnichannel strategy Smart Email Marketing within an Omnichannel strategy Werner van Ekkendonk, CEO EURObizz Group Recorded: May 19 2016 56 mins
    According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will discuss the role of email marketing within an Omnichannel strategy.

    Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In less than 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • ASO master class: Using ASO To Super-Charge Your App Audience ASO master class: Using ASO To Super-Charge Your App Audience Peggy Anne Salz, Analyst, VentureBeat Recorded: May 18 2016 31 mins
    App Store Optimization isn't just about finding new ways and approach to get users to discover your app. It has evolved to encompass the complete app marketing funnel — including the creatives and strategies you can harness to ignite emotions and inspire users to explore your app after the install.

    Learn from the real-life examples and experiences of David Lane, Founder & Managing Director of Fat Fish Games. The independent games studio in the U.K., which was named Best Indie Game Developer at the 2015 Apps World conference, has produced several successful apps including Bubble Heroes, which was recently selected as one of Apple's 'Game of the Week' in 80 countries. Smart A/B testing allowed the company to make some tough choices — allowing Fat Fish to increase the app install rate for its flagship game Bubble Heroes by 18%, cut CPI by half, and save weeks in manpower.

    Discover how you can take your app to new heights without growing your budget or the headcount of your UA team by attending this VentureBeat webinar, where David Lane, Founder & Managing Director of Fat Fish Games, and Mika Levo, Head of User Acquisition at Pollen VC, will join Peggy Anne Salz, author of the report, to share proven and practical advice to super-charge your app store presence and your app company results.

    In this half hour ASO masterclass, you'll:

    *Learn practical approaches to optimize creatives and other key app store elements that engage your audience.
    *Discuss metrics that matter and the approaches to A/B testing that will allow you to determine with certainty what flies and what fails.
    *Discover the tips and tricks that will allow you to drive the reviews that are essential to raise your app profile and appeal.

    Speakers:

    * Peggy Anne Salz, analyst, VentureBeat
    * David Lane, Founder & Managing Director of Fat Fish Games
    * Mika Levo, Head of User Acquisition at Pollen VC
  • Dynamic Content: Email Personalization that Pushes the Envelope (On the Open) Dynamic Content: Email Personalization that Pushes the Envelope (On the Open) Jeff Kupietzky, CEO, PowerInbox Recorded: May 18 2016 48 mins
    You are sending more mail but fewer people are clicking. Why? Emails can no longer be the same for everyone, static and manually produced. Email marketers need to provide relevancy and leverage dynamic and real-time content to engage users and improve conversion. You have 3 seconds to make an impression - how do you do that?

    With dynamic, personalized content you target individual subscribers with different content all within the same mailing. Using dynamic components will save you tons of time, get better results and is actually fun to use.

    In this webinar you will learn how to:
    •Match the right content with the right user based on a number of factors (hint: time, device and location, to name a few)
    •Avoid the time sink of creating segments and automatically adapt email for each recipient with the same template
    •Leverage data you already have and data you never knew you had to gain better insights
    •Get positive results on your email campaigns
  • 7 Surprisingly Simple Ways To Get More Business Now 7 Surprisingly Simple Ways To Get More Business Now Christa Trantham, Business Manager, Coach Blueprint Recorded: May 17 2016 72 mins
    In this webinar you'll learn:

    • How to use the “Client/Customer Matrix” to get 5x the results
    • 6 magic words to get more referrals
    • What chocolate (yes, chocolate!) can do for your business
    • ...and more than we can fit in this space!
  • Secrets of B2B Content Marketing Success with Influencers with Lee Odden Secrets of B2B Content Marketing Success with Influencers with Lee Odden Lee Odden - Top Rank and Hana Abaza - Uberflip Recorded: May 17 2016 66 mins
    Watch Lee Odden - CEO of Top Rank & ranked No #1 Content Marketer by Entrepreneur Magazine as he chats about:

    How to leverage influencer content programs to attract and engage business buyers.

    You’ll learn:

    How to identify, qualify and recruit the right influencers
    How to use the 'Attract, Engage, Convert' model for influencer and content performance optimization
    Best and worst practices when working with influencers on an ongoing basis
  • Top 6 Examples of Behavioural Targeting Top 6 Examples of Behavioural Targeting Stella Sampani, Account Manager, Pure360 Recorded: May 17 2016 32 mins
    A few months ago we hosted a detailed webinar on how to increase your online sales and provide a more personalised customer journey. This is the follow up - a short, snappy refresher session on the types of campaigns you should be implementing as a retail or travel and leisure company. ​


    ​​Jam packed with examples, Stella Sampani (Account Manager at Pure360), will provide you with some great inspiration for campaigns to send throughout a customer's journey on your website, which ultimately makes you more money!
  • Why the emergence of IoT will change technology marketing forever Why the emergence of IoT will change technology marketing forever Christropher Caen, ReadWrite, Michele Perras, Pivotal Software, and Areyah Sternberg, DWA Media Recorded: May 11 2016 43 mins
    A Brave New (connected) World.

    For decades the marketing of technology has fallen into two distinct silos. On one side are the products and services that are sold to the end consumer. This marketing is known as Business to Consumer, or B2C marketing. On the other hand, there are the companies that sell products and services to other companies. This is known as Business to Business marketing, or B2B.

    Unfortunately, the world of connected devices, known by the more familiar term, Internet of Things (IoT), is changing all of this. The days of marketing, and marketing platforms, being built around the concept of a standalone product or sales channel are going away. In their place, we are entering a new generation of products whose very reason for being is their ability to connect to the world around them, to other products, share data, and become part of a larger ecosystem.

    This idea of an ecosystem is at the heart of the problem for marketers when it comes to IoT. In reality, what is needed is neither B2C nor B2B.

    Marketing organizations need to start planning now to capitalize on IoT to drive customer engagement and demand generation goals.

    In the webinar, you will learn
    • How IoT will effect B2C and B2B marketing
    • About the Business to Ecosystem (B2E) and what means for your marketing plans
    • Which marketing technologies and strategies you should be considering in the brave new world of B2E marketing
  • Transform Your Business Into a Profitable Turnkey Operation Transform Your Business Into a Profitable Turnkey Operation Howard Partridge, President, Phenomenal Products Inc. Recorded: May 11 2016 49 mins
    In this webinar, Howard Partridge is going to reveal how he turned his own business into a multi-million dollar, predictable, profitable, turnkey operation.

    You’ll learn:
    • 5 business systems that will create more freedom in your life
    • The small tweak that turns your sales from “blah” to phenomenal
    • The 5 vital components of a phenomenal system that fills your bank account on virtual autopilot
  • Marketing cloud: Enabling awesome user engagement across channels Marketing cloud: Enabling awesome user engagement across channels Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 10 2016 33 mins
    Marketing cloud terminology may be ringing in the ears of savvy marketers everywhere, but using cloud-based technology effectively is more than a dream of Silicon Valley wonks. After all, U.S. consumers are multi-screening regularly, using 2.42 devices on average and simultaneously (short attention spans, anyone?) If you listen closely, you can hear the whooshing sounds of your customers zipping from device to device. This is where the marketing cloud comes in.

    Mobile consumers expect an omnichannel experience – one that seamlessly directs them from phone to website to social media. Siloed messaging and single-channel branding no longer work. Your customers are everywhere all the time and the marketing cloud supports coordinated engagement between channels.

    In this webinar, you’ll:
    * Choose a marketing cloud solution that suits your operation size (whether small or enterprise level)
    * Determine the ROI you can expect from cloud marketing
    * Engage users across channels more effectively
    * Diversify your marketing strategy through unexpected SaaS possibilities

    Speakers:

    * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division
    * Andy Lark, CMO, Xero
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this free webinar today!

    Sponsored by Oracle Marketing Cloud
  • Profitability Through Positive Productivity Profitability Through Positive Productivity Liz Miller,CMO Council; Greg Swender, Oracle; Frank Cespedes, Senior Lecturer at Harvard Business School and Author Recorded: May 10 2016 63 mins
    According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be boosted, and the speed to action needed to be accelerated.

    Despite this clear call to work smarter and faster, sales productivity improvements have been slow to materialize. According to CSO Insights, only 33 percent of a sales representative’s time is spent actively selling. Not only is sales struggling to push away the inefficiencies to build those critical relationships, but it can also be hard to actually get sales teams up and running. According to Accenture, 42.5 percent of sales reps take 10 months or longer to become productive enough to contribute to company goals.

    So where and how can businesses empower the front line while sparking profitability through accelerated sales productivity? Are there new calls to action that sales leaders can respond to in an effort to streamline inefficient processes, eliminate waste and remove friction from sales engagement? How are smart organizations growing at scale while remaining compliant and error-free in their engagements with customers and prospects?

    These are just some of the issues that the CMO Council, in partnership with Oracle, will explore in a one-hour, interactive webcast focused on productivity, profitability and opportunities to foster revenue. Joining the discussion will be experts and market leaders in sales and operational effectiveness to share where and how they are maximizing profitability while empowering sales teams and resources to work in a more nimble, agile and lucrative environment.
  • Grow your list and increase engagement with Viral Promotions Grow your list and increase engagement with Viral Promotions Tom Ricards, Account Manager at Pure360 Recorded: May 9 2016 26 mins
    Pure360 Viral Promotions is a lead generation and promotion solution that enables marketers to attract customers, engage with their audience and grow loyalty.

    Join this webinar to learn more about the solution and how our clients have grown their lists organically by up to 20% through viral campaigns and contests across email, social, mobile and web.
  • Responsiveness Reaps Rewards Responsiveness Reaps Rewards The dotmailer team Recorded: Apr 28 2016 50 mins
    We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile in 2016. Watch this video to learn how you can create engaging mobile emails and problem-solving tips to boost clicks
  • Create engaging customer journeys in 4 simple steps​ Create engaging customer journeys in 4 simple steps​ Ashley Joyce and Kizzy Burton Recorded: Apr 27 2016 34 mins
    Imagine if you could visually drag and drop segments of customers into useful groups such as unengaged, high spenders and loyal customers, then automate the most targeted and relevant message to each group? You can!

    Join Ashley Joyce and Kizzy Burton (Account Managers at Pure360) to:

    - Discover how you can easily collate multiple data sources into a central hub

    - Learn how to explore your data and build engaging customer journeys

    - See how we enabled numerous customers send highly targeted, automated campaigns

    Pure360 Customer Intelligence is a data intelligence and lifecycle automation solution that enables marketers to better understand their customers and then action behaviour across multiple channels. Attend the webinar to learn how you could benefit!
  • The Omnichannel Challenge: Stop siloing your customers The Omnichannel Challenge: Stop siloing your customers Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 26 2016 62 mins
    It may be a mobile-first world, but the truth is, consumers are device-agnostic. Depending on their circumstances, they’ll easily transition from cell phone to laptop and from iPad to smart TV. Similarly, they’ll move easily among communication channels from email to push notification to social platforms on those same mobile devices. For marketers, this makes for a complex maze of touch-points and engagement, not to mention signals and data – and unless you’re focused on creating a seamless omnichannel experience, you’re likely to leave money on the table and your customers feeling you really have no idea what they’re doing from one moment, or channel, to the next. Whether you're just building your mobile marketing strategy or still pulling levels to try to cram your standard messaging into the mobile platform, we're here to help.

    Now is the time to master the omnichannel challenge – and in this webinar we’ll look at the trends that winning companies are capitalizing on and the solutions necessary to create a seamless omnichannel customer experience -- whether you're mobile first, mobile only or mobile-sometimes.

    In this webinar you'll:

    * Learn why today’s mobile marketing automation solutions fall short of customer expectations
    * Craft winning omnichannel marketing strategies balance mobile push notifications, in-app messages, email, and social communications
    * Understand users on a personal level, and not device level, and why that is critical in mobile
    * Prepare for the transition from “Mobile Marketing” to “Communicating” in your organization -- and beyond.

    Speakers:

    * Mark Josephson, CEO, Bit.Ly
    * Sean Blankenship, CMO, Coldwell Banker
    * Heather Marie, CEO, Shoppable
    * Stewart Rogers, director of marketing technology, VentureBeat
    * Wendy Schuchart, moderator, VentureBeat


    Sponsored by IBM Marketing Cloud
  • 10 Things Your Tag Manager Should be Able to Do 10 Things Your Tag Manager Should be Able to Do Adam Corey May 31 2016 5:00 pm UTC 30 mins
    You may be using a tag management solution to manage the implementation of your digital marketing technologies. But could you be missing out on powerful capabilities not offered by your current free or paid solution?

    Join us for an engaging, 30-minute discussion to uncover what else your tag manager could be doing for you.
  • Why everything you think about marketing automation is wrong Why everything you think about marketing automation is wrong Jason John, Publisher's Clearing House Jun 2 2016 5:00 pm UTC 60 mins
    Marketing automation has exploded. No surprise. 80% of marketing automation users see their leads increase, and 77 percent see their conversions increase. So if the results are so awesome, why are only 5 percent of businesses using this marketing tech silver bullet?

    Here's the thing: most companies are doing it wrong. You heard us. Wrong. We're going to show you why some orgs have been reticent to embrace this technology and how you need to approach your senior leadership to get ultimate buy in for intense ramp up of your marketing efforts. What's more, we'll show you exactly why you can no longer afford to overlook what is like lightning in a bottle for ambitious marketing teams. Are you hungry? Because only hungry marketers need attend this rock star interactive panel.

    In this webinar, you’ll:
    * Learn exactly what marketing automation can and can’t do
    * Frame the marketing automation question for the C-suite
    * Maximize ROI by using automation tactics that work best

    Speakers:
    * Jason John, CMO, Publisher's Clearing House
    * Steve Neely, CMO, Casino del Sol
    * Tim Parcell, VP Experience Planning, Allen and Gerritsen
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by IBM Marketing Cloud

    Register today for this free webinar!
  • Webinar: CX – translating great experience into great value Webinar: CX – translating great experience into great value Antony Paul, Marketing Manager, Neopost Jun 8 2016 2:00 pm UTC 75 mins
    Join our webinar with Neopost to find out how to translate good customer experience (CX) into real brand value.
  • Get More Subscribers, Customers and Fans - by Building a Community Get More Subscribers, Customers and Fans - by Building a Community Christine Gallagher, Founder & CEO, ShesGotClients.com Jun 8 2016 5:00 pm UTC 60 mins
    Growing your sales is crucial if you want to be a lucrative small business. But how do you go about building a highly engaged community of fans, customers and subscribers?

    In this webinar, you'll learn:
    • How to build a super engaged community of ideal clients and buyers
    • Exactly what makes up a highly effective lead capture system
    • The hottest “lead magnets” that are working best right now
  • The Future of Social Analytics The Future of Social Analytics Leonie Roderick (Marketing Week), Ben Cockerell (Global Marketing Director - Crimson Hexagon) Jun 9 2016 2:00 pm UTC 75 mins
    At Crimson Hexagon, we help the leading brands and agencies globally keep up with the fast changing world of social media. As we grow and develop our social intelligence, we aim to ensure they can tackle three big challenges the future of social will bring: image analytics, trend spotting and advanced emotion detection.

    In this Marketing Week webinar, in association with Crimson Hexagon, we will aim to take on these three challenges, providing examples of how organisations can future proof their businesses to deal with:

    Image recognition and analytics
    With more than 1.8 billion images posted to social media channels like Twitter, Facebook, Instagram, Tumblr and Whatsapp every day, how can brands better analyse campaign performance, identify influencers and understand consumer audiences?

    Trend spotting
    People have been sharing opinions and interests on social networks for more than 10 years. What can brands learn by analysing 750 billion social posts about how your target audiences are evolving and what they are talking about?

    Advanced emotion detection
    As organisations become more sophisticated in their application of social intelligence across different departments and business units, how can organisations move beyond positive and negative sentiment to distil true meaning from social conversation?
  • 18 Keys to Getting Results With Your Marketing 18 Keys to Getting Results With Your Marketing Tyler Garns, President, Box Out Marketing Jun 14 2016 5:00 pm UTC 60 mins
    In this webinar, Tyler Garns reveals the 18 keys that every small business needs to stop wasting time and money—and unlock REAL marketing results:

    • The secret to strategically positioning your business as THE business to work with
    • The power of creating raving fans who buy everything you’ve got to sell (and tell all their friends and family to do the same)
    • How to convert sales like crazy by using the 6 stackable closing techniques that make your offers an instant no-brainer for potential customers
  • Don't be a creeper: Stay out of the spam folder through email personalization Don't be a creeper: Stay out of the spam folder through email personalization Stewart Rogers; Director, Marketing Technology VB Insight Jun 16 2016 7:30 pm UTC 45 mins
    Nothing makes customers unsubscribe and ignore emails faster than indifferent and uninformed spamming, but email personalization isn’t always the answer. It can be creepy when overdone -- think hyper-localization or incorrect demographic data. When it comes to email marketing, finding the middle ground between effectiveness and stalking is the sweet spot. Recent data suggests that more than 50% of people unsubscribe to email because content is irrelevant, too frequent, or both.

    This webinar will help you build the right kind of personalized email marketing, without being a creeper.

    In this webinar you’ll:

    * Narrow down customer interests and respond with content that is actionable and useful.
    * Targeting the right data to appeal to customers' needs and desires.
    * Managing email frequency the right way.
    * Identify warning signs that you may have gotten a little too personal.

    Speakers:
    * Andrew Rothman, Blue State Digital's West Coast Head of Creative/Delivery
    * Doris Higginbotham, president of Canon Information Technology Services, Inc.
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Boomtrain

    Register today and keep your carefully crafted marketing emails out of the spam folder.
  • 3 Keys for Rising Above the Noise in the Crowded Marketplace 3 Keys for Rising Above the Noise in the Crowded Marketplace Darnyelle A. Jervey, CEO, Incredible One Enterprises, LLC Jun 21 2016 5:00 pm UTC 60 mins
    Is your business being promoted everywhere it could be? Attend this free webinar for actionable techniques to help you:

    • Get found in the marketplace
    • Stand out from your competition
    • Build a brand your target audience can’t resist
    • Hit your 2016 sales goal
  • The AI revolution: How artificial intelligence can boost your bottom line The AI revolution: How artificial intelligence can boost your bottom line Jon Cifuentes, Analyst, VentureBeat Jun 28 2016 5:00 pm UTC 60 mins
    Ever since iPhones came equipped with the soothing tones of Siri, artificial intelligence entered the mainstream. Whether answering basic questions or finding information on local architecture, artificial intelligence (AI) simulates human intelligence such as visual perception, speech recognition, decision making and even language translation. From the insurance industry’s anti-fraud efforts to the latest automobile technology (self-driving mini-vans anyone?) AI is revolutionizing products and services throughout the business world.

    From Google to Sony to Facebook, the big players are investing in AI and smart money is on its continuing relevance to emerging business. Join this VB Live event where experts lay out the AI landscape, tell you what you can expect in the next few years and the potential impacts on your bottom line.

    In this webinar, you’ll learn to:
    •Understand the AI outlook
    •Recognize the key players (what they know that you should too)
    •Anticipate changes in the AI landscape and plan accordingly
    •Find ways to integrate AI into your business plan

    Speakers include:
    •Jon Cifuentes, Analyst, VentureBeat
    •Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free webinar.
  • How to Stop Waiting and Start Living: 6 Steps to Turn Your Stupid Idea Into Your How to Stop Waiting and Start Living: 6 Steps to Turn Your Stupid Idea Into Your Richie Norton, Founder & CEO, Global Consulting Circle Jul 12 2016 5:00 pm UTC 60 mins
    Is something holding you back in your business?
    What if you had the tools to break through whatever is holding you back? In this webinar, Richie Norton wants to show you how to:

    • Crush the fear that’s blocking you from the results you want
    • Overcome procrastination in 4 easy-to-follow steps
    • Implement a fast and effective method to get to the level of business you crave
  • Opportunity or Optimize: The Only Two Possible Outcomes of Analysis Opportunity or Optimize: The Only Two Possible Outcomes of Analysis Dean Levitt, Founder, Teacup Analytics Jul 14 2016 9:00 am UTC 45 mins
    What do you do with your results?

    If you're ever unsure what your Key Performance Indicators are telling you to do next; if you're unsure of where the insights lie, the answer lies in a simple, irrefutable formula.

    Sure, measuring performance is vital. Measurement tells you if you took the right actions, whether you made the correct changes and if you're hitting targets. Once the great analysis battle is won, and the smoke clears, you’re left with only two, possible actions

    Optimize. Or take the opportunity!
  • Mobile user 30-minutes series: Acquisition strategies Mobile user 30-minutes series: Acquisition strategies James Peng, Match Group (Match.com) Jul 14 2016 7:30 pm UTC 30 mins
    Current estimates show that there are about 180 billion app downloads per year, which is projected to rise to over 360 billion by 2020. There is no question that the demand for mobile content won't drop off any time soon. Yet, netting high quality mobile users is the fly in the ointment of many app developers and marketers.

    Despite the rapid growth of the mobile market, finding the right user (not just any user) can stump even the experts. And user acquisition is expensive--doing it right can be even more so.

    Join VentureBeat's panel of experts as we attempt to demystify successful mobile user acquisition. In this webinar you'll learn to:

    * Acquire high quality not just large quantities of users
    * Understand the power of analytics as a mobile acquisition strategy
    * Identify how to uncover the secrets of effective acquisition
    * Learn how to build loyalty amongst users

    Speakers:
    * James Peng, Head of Mobile Acquisition, Match Group
    * Chris Calderon, Chief Revenue Officer, Ketchapp Games
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!
    Register for this free webinar today.
  • How to Build a 6-Figure "Set It and Forget It" Money-Making Machine How to Build a 6-Figure "Set It and Forget It" Money-Making Machine Noah St. John, Author & Inventor, Afformations® Jul 19 2016 5:00 pm UTC 60 mins
    Would you like to get unstuck and automate your business?
    Are you tired of the long hours, hard work, and not reaching the people you want to reach?

    In this webinar, Noah St. John wants to show you:
    • The secret to tripling sales after people get on your list
    • The 5-step formula for an irresistible lead magnet
    • The 5-steps to build a 6-figure business machine
  • How to Create a Small Business Marketing System How to Create a Small Business Marketing System Jared Kimball, Conversion Strategist, Infusionsoft Jul 26 2016 5:00 pm UTC 60 mins
    Do you ever wonder:
    • What to say that will make leads take action?
    • How to structure your content so it converts?

    In this webinar, you'll learn:
    • Common advertising and marketing myths that small businesses fall for
    • 3 ways to innovate your business so you stand out in any crowded marketplace
    • A 5-step framwork to attract your ideal customer's around the clock
  • Planning a Video Marketing Campaign: What to Expect and Where to Begin Planning a Video Marketing Campaign: What to Expect and Where to Begin Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House Sep 14 2016 4:00 pm UTC 60 mins
    Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
  • Get 'em and keep 'em - Connecting the dots between CPI and LTV Get 'em and keep 'em - Connecting the dots between CPI and LTV VentureBeat May 4 2017 5:00 pm UTC 60 mins
    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through an efficient user acquisition initiatives, but also via engagement and retention activities.

    But in such a competitive market, where ROI has to be maximized, how do you increase your user lifetime value (LTV) and minimize your cost per install (CPI)?

    Join VentureBeat's mobile analyst Noah Elkin and a panel of mobile execs for an inside look at how to best utilize user acquisition strategies while maintaining a high-value, loyal app user-base. We'll share secrets about the various synergies between user acquisition and user engagement, highlight reactivation tactics through a combination of different communication channels (push, email, retargeting), and lay out strategies for lowering CPI through virality initiatives and organic growth.

    In this webinar, you will:

    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn about acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers:

    More panelists to be announced soon!

    Moderator: Wendy Schuchart, VentureBeat

    Sponsored by Growmobile