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Email Marketing

  • Is Your Company’s Data Ready for Machine Learning?
    Is Your Company’s Data Ready for Machine Learning? Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Sep 25 2018 48 mins
    Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategies before they have taken the appropriate step back to evaluate whether their data is ready or not.

    In this webinar, we’ll explore the evolution of Machine Learning as part of the broader data science discipline, and discuss why the fundamental need for data readiness is so crucial. Learn key steps to evaluate the readiness of your data and review how a governed data supply chain using automated orchestration can deliver a reliable engine for Machine Learning platforms today.
  • 4 Powerful Stages of Data Transformation
    4 Powerful Stages of Data Transformation Catherine Ballantyne, APAC Director for Solutions Consulting, Tealium Recorded: Sep 20 2018 35 mins
    85% of CEOs believe technology will transform their business more than any other global trend, according to PwC. And at the heart of that digital transformation is customer data.

    Yet how many businesses are truly able to align their organization and data around their customer and the high expectations that they have? Join this webinar to learn:

    - Why a data supply chain is the foundation of exceptional customer experiences (and how to create one)
    - The customer data orchestration imperative across multiple teams, technologies and touchpoints
    - 4 key digital transformation steps and strategies
    - A simple framework to follow in creating a digital transformation roadmap to start executing today

    Attendees will learn how to pair your best-of-breed marketing technology with robust data strategies to deliver the experiences your customers expect most.
  • Five signs you are ready for marketing automation
    Five signs you are ready for marketing automation Katie Jameson - Head of EMEA Marketing at Act-On Software Recorded: Sep 13 2018 56 mins
    As your business grows, so do your marketing needs and the ability to scale.

    Especially the way you go about sending emails to your customers.

    At this point, it's worth asking yourself, what's the difference between email marketing and marketing automation, and is your company ready to make the switch?

    In this webinar, you'll discover the 5 signs which show you're ready to make the jump to marketing automation and more.

    This webinar will cover:

    1. The differences between email marketing and marketing automation (MA)

    2. How to incorporate MA into your existing email strategy

    3. The importance of having a 360 view of your customers

    4. How MA can help improve the way you nurture leads

    5. The metrics to use to ensure MA works in your business

    6. Using MA across your customer journeys to drive growth


    Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.

    Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.

    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • How to cross new frontiers with your subscription business
    How to cross new frontiers with your subscription business Patrick Unnold, VP Customer, Recurly and Luke Salinas, SVP Strategy, Adyen Recorded: Sep 12 2018 60 mins
    The subscription model is booming --subscription commerce grew more than 100 percent each year between 2011 and 2016, and the growth continues. Savvy companies are reaping the rewards: high recurring revenue that’s predictable paired with a competitive and sustainable business model. The potential ROI for global expansion is wide open, but many who try to take their subscription model global overlook important issues that can make or break success in new markets.

    Learn about the best practices to expand your subscription business into new countries including how to manage local payments, get the right partners on board, optimize authorization rates, tackle key challenges in potential markets, mitigate fraud, and more when you join this VB Live event!

    Register for free now.

    Webinar attendees will learn about:
    * The opportunities provided by the explosive subscription model growth around the globe
    * How to overcome regional challenges, including local payment methods, regulations, data security, and taxation
    * How to identify knowledgeable partners to accelerate your global expansion
    * How localized communications throughout the subscription lifecycle boost subscriber retention
    * Common fraud issues to anticipate and how to mitigate them

    Speakers:
    * Patrick Unnold, VP Customer, Recurly
    * Luke Salinas, SVP Strategy, Adyen
    * Lily Varon, Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Recurly and Adyen
  • Rethinking Your Email Creative to Maximise Engagement
    Rethinking Your Email Creative to Maximise Engagement Luke Knight, Senior Marketing Manager, Pure360 Recorded: Sep 6 2018 39 mins
    We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.

    The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.

    Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?

    Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.

    Take this opportunity to get inspired and rethink your email creative to keep your subscribers engaged.
  • Help Your Prospects Love You Again Using Intent Data
    Help Your Prospects Love You Again Using Intent Data Mike Madden, Demand Generation Director, Marketo Recorded: Sep 6 2018 44 mins
    How do you identify who and when prospects are interested in your services. You probably have a database of thousands of ‘dead’ leads. How do you find those still interested in hearing from you and get them to love you (again) with content that’s relevant?

    Watch Bombora's Millie Resnick and Marketo’s Mike Madden, Director of Demand Generation, as they break down how intent data can help you find prospect love again among new and ‘dead’ leads, and prioritise them for sales.

    Get the inside scoop on the real results that Marketo has generated from campaigns that:

    - Reactivated previously un-engaged database leads
    - Prioritise the right leads and accounts for sales
    - Create an omnichannel brand experience across digital channels
  • Marketo's Secrets to Scalable Demand Generation
    Marketo's Secrets to Scalable Demand Generation Mike Madden, Director Demand Generation, Marketo Recorded: Sep 3 2018 53 mins
    Curious to see how the Marketo Demand Generation team uses Marketo to scale programs and grow revenue? Watch Mike Madden, Director of Demand Generation, as he breaks down the core marketing automation principles to building a demand generation machine that scales, performs across regions and drives more business!

    You'll learn:
    - How marketing automation streamlines processes to be less 'manual'
    - How to turn your website into an automated, revenue-generating machine
    - Ways that marketing automation dramatically increases team productivity and your ability to scale across regions
  • Using a CDP & Analytics for Customer Journey Optimization
    Using a CDP & Analytics for Customer Journey Optimization Matt Dimond, Consultant at BlueVenn Recorded: Aug 30 2018 37 mins
    Customers navigate and meander around brands and their products in ways that were unthinkable 20 years ago. However, marketers are still stuck in a linear campaign mindset, with linear batch and blast marketing tools.

    In this webinar we'll take you through some groundbreaking principals that will help to set the building blocks in your organization to transition to an optimized, always-on and omnichannel approach to your campaigns and customer journeys.

    In this webinar, you’ll learn:

    - The vital need to create the "Golden Record"
    - New KPIs such as "Customer Intention”
    - The mechanism for Microsegmentation
    - Principles of Cross Journey Communication
    - How to optimize Customer Journeys

    Get your notepad at the ready! You’re going to be getting some fantastic insights on this session!
  • Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion
    Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion Alex Sandrey, Deployment Director, Tealium EMEA Recorded: Aug 30 2018 40 mins
    Data is the main contributor to business growth and your strongest competitive advantage. And real-time data insights can increase revenue within your business. But with an infinite number of data sources to consider, standardising on data collection and management is a complex process.

    Despite the Digital Transformation movement, many businesses and professionals express uncertainty around where to start. Join this webinar to:

    - Understand the common challenges with data collection and ownership and why they occur

    - Know the data specialists available, when and how they can help

    - Appreciate the correlation between quality, real-time data and business revenue

    - Follow best practises in data collection and ownership to move your Digital Transformation forward
  • Building A Foundation For Analytics Success Through Data Governance
    Building A Foundation For Analytics Success Through Data Governance Joe Christopher, VP Analytics, Blast Analytics & Marketing Recorded: Aug 23 2018 18 mins
    Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

    Join us to learn specific recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs, including:

    - 3 key practices to creating a high performing data and analytics program

    - Why data quality matters

    - How to measure your brands data maturity level (and why it matters!)

    - How to make more data-driven decisions leveraging data governance learnings

    - Key misconceptions about data quality
  • How to Use Data As A Strategic Advantage
    How to Use Data As A Strategic Advantage Chris Slovak, VP Global Solutions Consulting, Tealium, & Dan Robinson, CTO, Heap Recorded: Aug 16 2018 44 mins
    Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a challenge. Trusting that it’s clean and accurate can be even harder. So how do you actually channel all your data from disparate sources and use it to create web experiences for your customers that inspire and delight?

    Join "How to Use Data As A Strategic Advantage: A Modern Approach To Data Supply & Analytics" to discover:

    - 3 different types of data and why it’s crucial your brand understand the power behind each

    - Why it’s important to see and use data as a strategic mandate in your organization

    - How to incorporate insights about customer behavior into product strategy to drive continuous improvement and optimization

    - Key strategies for enabling consistent, impactful experiences across every digital touchpoint

    The webinar will end with a live fireside chat on tactics, tricks and recommendations you can put into play with your own organization to start making your brand's data more strategic starting today.
  • Mobile Moments Across Channels
    Mobile Moments Across Channels Bruce Swann (Adobe), Jeremy Finch (Adobe) Recorded: Aug 16 2018 47 mins
    Mobile marketing technology gives organizations the power to reach and inform people in exactly the places and moments where they can make decisions and take action. Learn about why this approach is better when integrated into a broader cross-channel strategy.

    In this session, you will learn:
    - How Adobe Campaign’s mobile capabilities can help marketers create these types of mobile moments.
    - Techniques Adobe Experience Cloud customers are applying in a variety of industries.
    - How Adobe Campaign is investing in expanded mobile and cross-channel marketing capabilities.

    Presented by:
    - Bruce Swann, Group Product Marketing Manager, Adobe
    - Jeremy Finch, Product Marketing Manager, Adobe
  • Global Marketing: Across Channels and Across Borders
    Global Marketing: Across Channels and Across Borders Val Niehaus (Adobe Consulting Services), Timo Kohlberg (Adobe) Recorded: Aug 16 2018 42 mins
    Many organizations struggle with providing consistent experiences across the customer journey. Challenges can include organizational alignment, siloed technology and data, and the ability to personalize messages at scale across numerous touchpoints.

    These challenges only grow exponentially when marketing organizations are globally distributed or need to consider a global audience. In five steps, the Adobe Campaign team presents best practices to address global marketing challenges and execute a global marketing strategy focused on customer experience and digital transformation.

    In this session you will learn:
    - The role of technology in the context of global data and content
    - Examples of best practices for global marketing strategies
    - How Adobe Campaign and Adobe Experience Cloud enable consistent customer experiences across channels and regions

    Presented by:
    - Val Niehaus, Senior Manager, Adobe Consulting Services
    - Timo Kohlberg, Product Marketing Manager, Adobe
  • The ROI of Experiences
    The ROI of Experiences Maxie Schmidt-Subramanian (Forrester), Robert Haws (Adobe), Kari Woolf (Adobe) Recorded: Aug 14 2018 46 mins
    Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. A global Forrester study, commissioned by Adobe, shows that investment in experience leads to demonstrable gains in both internal and external metrics — from Employee Satisfaction to Customer Retention to YoY Revenue Growth. Come see how investing in experience doesn’t just make for a good story. It’s good for business.

    In this session, you will learn:
    - Where Experience Businesses are investing resources to improve customer experiences.
    - The returns they are realizing on those investments.
    - Highlights of industry-specific priorities and results.

    Presented by:
    - Robert Haws, Senior Manager, Content Strategy & Marketing, Adobe
    - Kari Woolf, Group Manager, Adobe
    - Maxie Schmidt-Subramanian, Principal Analyst, Forrester
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Recorded: Aug 9 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Reaching the C-Suite: Engaging Executives with Ideas and Innovation
    Reaching the C-Suite: Engaging Executives with Ideas and Innovation Rob Leavitt, Senior Vice President, ITSMA Recorded: Aug 8 2018 59 mins
    B2B marketers have long invested in thought leadership content to demonstrate expertise, fuel issue-based campaigns, and equip sales for higher level conversations.

    All too often, however, we still struggle to reach the C-suite. Senior executives are more important than ever for B2B marketers, but they are notoriously the toughest audience to engage. Their time is short, their BS meters are on high alert, and they ignore all but the most compelling content.

    The good news, however, is that senior executives are anxious for new ideas, and they’re happy to engage when approached in the right way. Join ITSMA’s Rob Leavitt to explore highlights of five specific ways in which leading companies stand apart from the rest in developing and using thought leadership content to engage at the executive level and drive reputation, relationships, and revenue.
  • Promo Smarter, Not Harder: Strategies to Expand Your Audience & Boost Engagement
    Promo Smarter, Not Harder: Strategies to Expand Your Audience & Boost Engagement Hilary Lunkes, Email Marketing Specialist, CareerBuilder Recorded: Aug 8 2018 40 mins
    As marketers, we understand how important it is to produce and share relevant and timely content. But what good does your important message or carefully curated blog post do if no one can find it?

    Content Distribution is an often overlooked component of any marketing strategy, especially as it pertains to webinar promotion. A great message will go nowhere unless properly positioned to spread far and wide. Before spending hours or days working on a presentation no one will attend, develop a solid plan of attack for getting those invites out and your audience RSVP’d.

    Join CareerBuilder’s Hilary Lunkes as she explores the relationships between content distribution, development, and measurement of reach & effectiveness. Learn how to set yourself up for success with a bulletproof promotional strategy by clearly defining your audience, timeline, messaging, and channels for distribution.

    About the presenter:

    Hilary Lunkes is an Email Marketing Specialist at CareerBuilder. Hilary develops strategic campaigns designed to introduce solutions to businesses as they navigate the human capital management space, and educate current clients on new trends and challenges facing the industry.

    About CareerBuilder®
    CareerBuilder is a global, end-to-end human capital solutions company focused on helping employers find, hire and manage great talent. Combining advertising, software and services, CareerBuilder leads the industry in recruiting solutions, employment screening and human capital management. CareerBuilder is majority-owned by funds managed by affiliates of Apollo Global Management, LLC and operates in the United States, Canada, Europe and Asia. For more information, visit www.careerbuilder.com.
  • CDPs and DMPs: Key Differences, Benefits and How They Co-Exist
    CDPs and DMPs: Key Differences, Benefits and How They Co-Exist Chris Morgan, Sr Solutions Consulting Manager, Tealium & Dan George, Solutions Consulting Operations Manager, Tealium Recorded: Jul 31 2018 41 mins
    Organizations that want to compete in today’s fast-paced consumer market know that customers must be at the center of everything they do. This means providing the right experience at the right time, which requires real-time data and the the correlation of data across all customer experiences.

    Brands are turning to Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate and manage their customer data, but many are confused as to exactly what each technology is and which solution is better suited for their organization based on the feature set of the platform at hand.

    Should brands focus on providing the best end-to-end experience or on acquiring new customers? Register now and learn:

    - Key differences between CDPs and DMPs

    - Top benefits of each technology and how they co-exist

    - Why pairing your CDP and DMP drives a more powerful marketing stack

    - And so much more!

    The webinar will conclude with a live Q&A Chat with questions from the audience on all things CDPs and DMPs.
  • Enterprise Data Storage, Lakes, Warehouses & More: A Crash Course
    Enterprise Data Storage, Lakes, Warehouses & More: A Crash Course Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Jul 31 2018 31 mins
    Consumers are engaging with brands across multiple touchpoints, channels, and devices, generating massive amounts of valuable data. Organizations are quickly adopting a number of solutions to keep up with this explosion of customer data and better capture and correlate user behavior.

    Two common solutions brands are leveraging to house and analyze all of this customer data are Enterprise Data Warehouses (EDW) and Data Lakes. Register now for this 30-minute webinar and learn:

    - Key benefits of each and which is best for your brand

    - Why pairing your enterprise data storage solution with customer data initiatives makes your tech stack even more powerful

    - How an automated data supply chain fits in a modern EDW and data lake environment

    - And more!

    The webinar will conclude with a live Q&A Chat with questions from the audience on all things enterprise data storage.
  • Unifying Online and Offline Data for Multichannel Customer Experiences
    Unifying Online and Offline Data for Multichannel Customer Experiences Jim Kelly, Principal Consultant, BlueVenn Recorded: Jul 25 2018 45 mins
    Multi-channel marketing departments across the world undergo constant struggles in their attempts to effectively unify all their data to create a Single Customer View.

    Ultimately, the aim is to fuse together online and offline data to piece together an often fragmented view of every customer that hinders personalization tactics and leads to misdirected campaigns and marketing offers.

    In this webinar we’ll take you through the process that a Customer Data Platform automates for marketers to unify, standardise, transform and de-duplicate data from infinite sources, and will detail the benefits of a CDP brings for trustworthy analytics, segmentation and more targeted personalisation strategies across all your marketing channels.
  • Identity Resolution: The Key to Personal Engagement
    Identity Resolution: The Key to Personal Engagement David Morris, Director of Solutions Consulting at Tealium EMEA Recorded: Jul 12 2018 35 mins
    Creating a true ‘customer-at-the-centre’ approach to business is key in delivering relevant, personalised experiences across online and offline channels. Having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalised consumer engagements.

    Join and learn how to:

    - Leverage data to fuel more meaningful customer experiences

    - Drive customer centricity with digital transformation

    - Implement the 4 key strategies for strategic identity resolution

    - Achieve a deterministic identity resolution strategy
  • How AI is changing the customer retention game
    How AI is changing the customer retention game Kara Dake, VP Growth & Partnerships, Clevertap Recorded: Jul 11 2018 61 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event!

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The evolving trends in marketing automation and omnichannel marketing

    Speakers:
    * Kara Dake, VP Growth & Partnerships, Clevertap
    * Aditi Mohanty, Digital Marketing Manager, Vodafone
    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by Clevertap
  • How to Ensure Marketing Success Post GDPR
    How to Ensure Marketing Success Post GDPR Cara Wilson, Digital Marketing Manager & Liz Brewer, Customer Success Manager Recorded: Jul 10 2018 56 mins
    A month on from GDPR and marketers are facing the aftermath of the GDPR panic. Many still don’t know where they stand.

    Some brands are left with significantly less subscribers after choosing to run re-consent campaigns to their entire database. With less people to market to, their revenue is now taking the impact.

    This sounds like a nightmare but we’re here to explain that things aren’t all doom and gloom. There is opportunity in a post-GDPR world and this webinar will guide you through the steps you need to take to achieve success within your email marketing.

    It’s also worth remembering a reduced list size isn’t necessarily a bad thing. You’re now talking to your most engaged subscribers!

    Sign up to to learn:

    • How you could recover subscribers who didn’t re-consent
    • What campaigns you can send without consent
    • Why a reduced list size can be a great opportunity
    • The three areas you need to prioritise for ongoing success
    • Tactics and quick wins you can implement today

    You should attend if you:

    • Are facing a reduced email list after a re-consent campaign
    • Have a lack of confidence in the consent you have
    • Need to grow your marketing database
    • Are looking for inspiration on how to engage your current subscribers
    • Want to drive better email marketing results today and in the future
  • How AI is transforming retail customer acquisition strategies
    How AI is transforming retail customer acquisition strategies Rob Roy, Chief Digital Officer, Sprint Recorded: Jun 28 2018 61 mins
    AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And because your success in retail is so deeply interconnected with customer experience, from browsing to decision, purchase to post-purchase pleasure, AI is increasingly going from nice-to-have to necessity for higher sales and bigger bottom lines.

    With billions of customer behavior data points, transactional histories in the trillions of dollars, and pinpoint segmenting, AI turns hazy ROI best-guess calculations into data-driven predictions. It helps you uncover new customers, and adds science to the art of targeting your audience.

    Learn more about how retail organizations can use AI to find and evaluate customers, seize tailored opportunities along your customer’s journey, offer hyper-personalized recommendations and more, when you join this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * How AI helps retailers curate content, offers, and experiences to revolutionize customer acquisition and engagement.
    * How companies can leverage AI to uncover new markets
    * The role of AI in data-powered email marketing (e.g. empowered segmentation), voice and visual search
    * The future of AI in retail: What's next?

    Speakers:
    * Rob Roy, Chief Digital Officer, Sprint
    * Eugene Feygin, SEO Manager, SearsPartsDirect.com
    * Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift
  • Lead Generation: how to get more quality leads into your pipeline
    Lead Generation: how to get more quality leads into your pipeline Phil McGuin, Demand Generation Director, Stickyeyes Sep 26 2018 11:30 am UTC 60 mins
    Listen to our webinar and learn how to generate high quality leads that your sales team will love!

    85% of B2B marketers say lead generation is their most important content marketing goal but, many brands find it challenging to generate enough inbounds that they can nurture into a more qualified lead and eventually a sale.

    In this webinar, Phil McGuin, Demand Generation Director at digital agency Stickyeyes will cover:

    * The importance of audience insight and profiling
    * The difference between an ABM or Inbound Marketing strategy
    * CPM (cost per thousand), CPL (cost per lead) or P4P (pay for performance)?
    * Identifying the right content assets and ad format considerations

    Take away learnings from real-world businesses and start building a better pipeline to drive more sales.
  • Industry Insight: Christmas in September
    Industry Insight: Christmas in September Beatrice Ellefsen Sep 27 2018 2:00 pm UTC 28 mins
    Jingle all the way to success. Yes, we know the holidays feel far away, but it’s time to start planning your holiday strategy now before time runs out.

    Beatrice Ellefsen, who heads up the APAC Customer Success team, walks through what you need to start thinking about in the lead up to the holidays. Advice on how to plan as much as possible now, and avoid last minute campaign planning. Mark out your key dates, drive foot traffic in-store, start pre-sales and social hype, and see some real-time content examples from one of our partners Moveable Ink.
  • Keep it super simple with design and creative
    Keep it super simple with design and creative Gavin Laugenie & Ger Ashby Oct 1 2018 1:00 pm UTC 54 mins
    In this recorded webinar we look at how sometimes the simplest content can have the biggest response from your audience.

    Listen in as dotmailer Digital Strategist, Gavin Laugenie and Creative Director, Ger Ashby, share expertise on how less is more in the world of busy inboxes.

    Rather than bombard you with pure theory and statistics, we will show you how to implement some of these design elements in your own emails. We'll cover: designing for 'images off' recipients, enhancing creative with animation, effective CTAs to increase engagement and all-important design best practices.
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Oct 3 2018 3:00 pm UTC 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • How to Build a World-Class Email Personalisation Strategy
    How to Build a World-Class Email Personalisation Strategy Kath Pay, Holistic Email Marketing & Kristian Bannister, Pure360 Oct 3 2018 3:00 pm UTC 60 mins
    We all know the benefits of personalisation for email marketing, yet many marketers are still struggling to advance beyond the basics.

    When used well, personalisation can have a transformative effect on not just an email marketing programme, but on your customer experience as a whole.

    And it goes without saying that personalisation generates amazing results. Research by Experian revealed that personalised emails deliver 6 times higher transaction rates.

    Earlier in the year Pure360 and Holistic Email Marketing surveyed marketers across a wide range of sectors to understand how email personalisation is being used today.

    In this webinar, we’ll be diving into the results and offering advice you can put into practice. From overcoming data issues through to creating seamless cross-channel experiences.

    No matter where you are on your journey, this webinar will guide you towards building a world-class personalisation strategy.

    You will learn:

    → How personalisation is currently being used in email marketing
    → How to overcome common challenges that hold marketers back
    → How to move beyond email and deliver true cross-channel personalisation
    → Why you need to think of personalisation as a tool and not a goal
    → What incredible personalisation looks like in practice

    Can't make it? Register anyway and we'll send you a recorded version after.
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Oct 3 2018 3:00 pm UTC 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Location data: The secret to really knowing your customer
    Location data: The secret to really knowing your customer David Bairstow, SVP Product Management, Skyhook Oct 3 2018 5:00 pm UTC 60 mins
    Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

    From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

    Register for free now!

    During this webinar you’ll learn how to:
    * Boost engagement with location-based consumer insights and competitive intelligence
    * Gain insight into the behavioral patterns of customers and prospects
    * Apply the best use of location data for your business

    Speakers:
    * David Bairstow, SVP Product Management, Skyhook
    * Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook
  • How to Use Your Data to Drive Sales Leads and Conversions
    How to Use Your Data to Drive Sales Leads and Conversions Danny Moschke, Digital Strategist, Tealium EMEA & Korbinian Spann, Data Management Industry Expert Oct 4 2018 2:00 pm UTC 60 mins
    Data should not be underestimated as it is a company's greatest asset. The ability to collect customer data from multiple sources of interaction and act on it in a unified way is key to generating leads, increasing conversions and improving customer experiences.

    Join this interactive discussion to learn:

    - The relationship between data and revenue

    - How data sources can be used and the insights garnered

    - What are common problems and how to solve them

    - The role of data across your sales cycle

    - 5 Steps you can take to start driving sales leads and conversions from your data
  • Single Customer View – A Mythical beast or the Holy Grail of marketing?
    Single Customer View – A Mythical beast or the Holy Grail of marketing? Jim Kelly, Principal Consultant at BlueVenn Oct 10 2018 2:00 pm UTC 60 mins
    According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:

    (1) How to unify data and the process data must go through
    (2) The benefits and gains seen from a Single Customer View
    (3) Evolution of the marketing database and rise of Customer Data Platforms.

    Grab your notepad and pen and join us for this monster of a session!

    Questions to ask:

    1) Do you have a CDP, Single Customer View or Data Warehouse?
    2) If yes, is it owned by marketing or IT?
    3) What question would you like to post to the presenter Jim?
  • How do you nurture good sales leads?
    How do you nurture good sales leads? Phil McGuin, Demand Generation Director, Stickyeyes Oct 24 2018 11:30 am UTC 60 mins
    Part 2 of our marketing automation webinar series.

    Take away learnings from real-world businesses and start building a better pipeline to drive more sales.
  • Putting Predictive Analytics to use for delivering better customer experiences
    Putting Predictive Analytics to use for delivering better customer experiences Matt Dimond, Consultant at BlueVenn Oct 31 2018 3:00 pm UTC 45 mins
    Our research across 3000 consumers found that 9 out of 10 are willing to pay more for a better customer experience, and with predictive analytics, you can deliver this personalized experience on a large scale - but how?

    In this session we will look at the important, but less glamorous, aspect of predictive analytics – the data. We’ll explore the power of CDPs to provide the foundation for predictive modelling and look at some multi-channel retail examples of predictive models that can reinforce customer loyalty and increase purchase probability.

    You will learn:

    •What you should consider in order to prepare your data before using it for predictive analytics
    •How using predictive analytics can benefit your business
    •The different ways you can use predictive strategies

    Questions to ask:

    1)Do you use predictive models in your marketing campaigns?
    2)If yes, how effective are you finding predictive analytics?
    3)What question would you like to post to the presenter Matt?
  • Customer Experience Email Marketing: Getting Ahead of the Consumer
    Customer Experience Email Marketing: Getting Ahead of the Consumer Kath Pay (Holistic Email Marketing) & Dave Holland (Liveclicker) Nov 20 2018 4:00 pm UTC 60 mins
    Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn't be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: "How can we help you today?"

    Join this webinar to:
    Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
    Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
    Be inspired by some great examples of emails that are delivering CX Email Marketing well

    Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer