The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.
Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.
In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
Hear how Hilton Hotels, Adobe and Dell have launched successful Employee Advocacy Programs to achieve key business results. The case studies will include organizational adoption challenges, lessons learned, popular content employees like to share, plus how to sustain the program through rewards and recognitions.
Creating a great digital customer experience is about incorporating a digital footprint with a business’s products or services. It can be difficult to define but it is easy to understand. It combines client needs with marketers’ desires to create interactions and communications that drive brand loyalty. This in turn creates loyal relationships that are focused and personal. The net benefits for marketers are efficiency in techniques and marketing automation leading to KPI’s being met. Through different client case studies we will show you how digital customer experience KPI’s have been exceeded by understanding and creating personas that allow for tailored and personal experiences. All this will help you to clearly understand your analytics and manage your customer experiences’.
In order to send the most targeted and relevant campaigns possible the ability to draw on key customer insights to segment your data is of vital importance. In this webinar Email Marketing Expert, Russell Flawn, will explain how you can utilise the very latest product functionality tools, such as Customer Intelligence, to gain vital insights into your customer and target them far more affectively as a result.
By attending this webinar you will learn how to:
- Capture relevant demographic, behavioural and transactional data
- Collate this data to gain insight and intelligence into your customer base
- Create actionable segments with this data to group customers based on similarities
- Use these segments to send out highly relevant and timely email automations
Given the savvy B2B buyer of today, marketers are challenged with providing relevant content to buyers even before their initial contact with a sales team member. To address their buyers' needs effectively, marketers need insight into a buyers' interests at a defining level. So, how is it possible to sift through all of the noise to identify what the buyer is looking for and provide a personalized experience?
Join us in this upcoming product demo as Phil Simpson, Sales Manager at Pardot, explores how Pardot marketing automation can help your marketing team address this challenge and deliver timely, relevant content to buyers, while simultaneously moving them successfully through the sales funnel.
Join Baxter Denney, Director of Marketing Operations at New Relic, as he gives you a view into the anatomy of a high-impact Marketing Operations team. Baxter will share with you how a world-class Marketing Operations team can drive high growth within your organization.
In today's ever-changing digital marketing landscape, it can be hard to keep up with all of the new channels and strategies to test. Fast-growth companies are juggling dozens of campaigns, focused on both driving brand awareness and acquiring net new leads. Plus, they are tasked with proving the value of all of these efforts — often with limited resources and small (but mighty!) marketing teams.
Join Russ Glass, Head of Products for LinkedIn Marketing Solutions, alongside Kyle Porter, CEO and Founder of SalesLoft, and your host, Mathew Sweezey, author of Marketing Automation for Dummies, as we explore how to jumpstart your 2015 efforts with four hot new marketing strategies.
- Creating an account-based marketing campaign
- Using new technology to help increase your sales close rates
- Taking a look at new reporting models to show marketing value
- Using agile content creation
SmartFocus and guest speaker Rusty Warner from Forrester Research, Inc. explore the concept of contextualization, with UK and US retail case studies showing that Mobile is not a channel, but a portal to buyer-led marketing.
Join Jessica as she breaks down what it takes to create actionable email content. She'll cover the new rules of email promotions, what the customer wants to see in their inbox, best practices for A/B testing, and the 4 must-haves for a successful email.
The deployment of Marketing Playbooks have support Exact’s efforts in generating more impact with their marketing campaigns as they are opening up their SaaS portfolio to new markets. With the use of Modern Marketing techniques like the playbooks and Oracle Marketing Cloud Exact increased Sales Qualified Leads by 35%.
The way that email is consumed is changing rapidly. Recipients are constantly on the move and checking their inboxes via multiple devices, at any time of the day and with varying degrees of attention.
“We are seeing our database size increase however we are also seeing our mobile users increase. Despite our database growing, our open and click through ratio is decreasing and we have even received complaints from mobile recipients that our emails are unusable.”
Modern email needs to be designed for the modern recipient. To offer a seamless user experience on all platforms markers have to address new challenges; concentrating on changeable templates, mobile friendly functionality and a continuous review process to ensure that no recipient is alienated.
By attending this webinar you will learn:
- Where your emails are being opened
- The type of message appropriate for your email
- The type of design method appropriate for your message
- How to design the finer details of an email to include all users
- How to keep your emails at the forefront of modern design
Both content and social have played major roles in the demand gen landscape of B2B marketing in 2014. So, what does 2015 have in store for B2B marketers? Will it be a year of change for social and content? Let's see what the experts have to say!
Join Jay Baer, New York Times Best-Selling Author of "Youtility," Chief Content Officer of MarketingProfs, Ann Handley, and Joe Pulizzi, Founder of the Content Marketing Institute, in this revealing and in-depth look at:
- The 2014 B2B marketing year in review and predictions for 2015
- New plans for content marketing and new content avenues in the new year
- Social's changing role in demand gen
- Effective ways to manage and prove ROI on cross-channel marketing in 2015
You'll never look at social and content the same way again!
When thinking about marketing automation everyone jumps to software purchases. But what happens after the purchase? Does this big piece of software solve all you marketing problems?
Most marketers find that the biggest challenges with marketing automation come from implementing and running it. From creating the right content to ensuring and the lead flow is strong enough, marketers sometimes find it hard to find results after automation.
Join this panel of experts as they discuss what it takes to make automation a success in your business.
Big Data, Marketing Automation, Real-time Personalisation... technology has permeated every aspect of modern marketing. The impacts of this intricate relationship are complex: the CMO has to rise to an understanding of technology much greater than before, and the CTO has other departments requiring massive technology investments.
Join this live video panel session to get an under the hood perspective on this relationship and what the future holds of modern marketers and technology experts alike.
Consumers are the ultimate judges of your email marketing. Find out how their perceptions, behaviours and habits have changed over the past 12 months in this webinar discussing the findings of the DMA’s Email tracking study 2014.
Do you want to integrate your online and offline marketing activity within your email marketing software to create highly targeted campaigns?
Pure360’s Customer Intelligence tool can provide you with a central hub which collects and holds all customer data, allowing you to gain a fuller understanding of your customer base and create campaigns accordingly.
By attending our Customer Intelligence webinar you will learn:
-How you can easily collate data into a central hub
-Easily segment your data and gain insight
-Use segments to send automated, multichannel campaigns
It's the word of the moment and not by chance. If content was always king, the digital era has brought it under the spotlight of a global audience. Content became democratised, easily accessible, shareable and trackable. And filled CMO's nightmares everywhere.
Join this live panel of experts for a recap on what were the biggest transformations on the industry and what CMO's should be looking for next year.
To stay in line with rapidly-changing trends and technologies, B2B marketers need all of the help they can get. They need a tool that can help them drive pipe, manage campaigns, partner with sales, get an all-inclusive view into lifecycle reporting and ROI, and even brush their teeth (okay, maybe not the last part...)!
What marketers need is a marketing automation tool that they can partner with and depend on. Pardot helps marketers experience the success they are seeking in online marketing. Join us for a quick look at how Pardot can help you transform your business with features like CRM integration, email marketing, nurturing, and so much more. Find out how you can begin experiencing a new level of marketing success!
Not every prospect is ready to buy now, but it is a mistake to ignore those leads. After all, 80% o prospects that don’t make the grade today will go on to buy from someone within the next 24 months, and when they do you want your company to be at the top of their short list.
Join this webinar to learn the benefits of lead scoring, how it can benefit your organization and how to get started.
Companies with engaged employees outperform those without by up to 202% (source: Gallup). It’s understood that employee advocacy can be an amplification tool for many departments including marketing, recruiting, sales, and branding. What’s even more compelling is the cost savings and conversion ROI that can result from a successful program.
Susan Emerick, CEO of Brands Rising and co-author of “The Most Powerful Brand on Earth”, will be joined by two IBM thought leaders, Amber Armstrong, Program Director, Social Business and Colleen Burns, Influencer Engagement Manager, to discuss how IBM's employee advocacy program is driving productivity, earned content engagement and web traffic to IBM.com resulting in measurable ROI.
Top ten ideas on how to train and activate your employees on behalf of your brand via social media. Learn insights from Dell, Adobe and others, as these brands are shifting the role of the employee to meet customer online needs.
Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers to stay in sync with the customer journey infinitely more complex and nuanced as the digitally empowered customer now has new expectations for a fully connected, personalized and relevant mobile experience.
Please join our webcast on November 20 at 10am PT/1pm ET as we delve into our recent study, “Getting in Sync With Mobile Customers: Capitalizing on Marketing's Big Mobile Opportunity,” where the CMO Council explored the changes in customers’ mobile behavior, the pulse of the market, the definition of a mobile-first strategy, how analytics are being leveraged for mobile, how brands are measuring mobile success and more.
In this all new webinar, business development director Rene Power from international b2b marketing agency BDB talks about how to build sector leading customer advocacy programmes in the b2b sector, exploring do's and don'ts and shining a light on best practice. Webinar attendees will leave equipped with a stepped process to creating their own customer advocacy programmes.
Marketing and sales each have their unique role in the B2B buyer's journey. Both teams share in the responsibility of closing deals. When it comes down to driving revenue, these two groups need to be in lockstep — armed with killer campaigns, insight into prospect activities, and the ability to read the buyer’s mind so they can deliver relevant resources throughout the sales cycle. Enter the Pardot and Salesforce powerhouse.
Join us as we take a look at how Pardot unites sales and marketing. Walk through a short demo with Phil Simpson, Sales Manager at Pardot, and learn how both teams can benefit from the power of Pardot and Salesforce to create more opportunities, close more deals, and, ultimately, boost their company's bottom line.
A complete report on the current state of cost, payback and return within marketing technology.
In this edition of the State of Marketing Technology, we look at the total cost of ownership across the most popular martech categories and show the ROI attributable to each of them.
Which categories and tools provide the biggest return, and which are a waste of money?
Which are the most expensive to own?
Which tools might be best suited to your size of organization, and which should you discount from your selection criteria?
And how do ROI levels change during different stages of marketing and sales?
We also look at different approaches to marketing technology management, including insights on the shift from on-premise to cloud-based solutions, and uncover the reality of how many marketing technology projects fail to return on their investment.
This webinar will be presented by Grant Johnson, VP of Strategy at ClickMail and Brian Steacy, Regional Director at Adestra. Grant and Brian will look at these two key marketing tactics and explain how they can form the basis of a successful marketing program.
You’ll learn more about:
The importance of email marketing
How to make sure your emails get in your subscribers inboxes
Ways to grab the attention of your recipients
The growing influence of content marketing
How to build content that engages your audience
Testing to optimize your customer journeys
2015 is the year of customer experience. If by now you are not offering your customers a highly personalised and targeted experience then you can be sure your competitors are.
Whether you are just starting out with customer segmentation, or you need some fresh ideas for increased targeting this is a must attend webinar. Pure360 Account Manager, Lauren Hudson, will talk you through six segmentation strategies that will help you to offer the best customer experience possible, in turn significantly increasing your email ROI.
By attending this webinar you will:
-Learn six key segmentation strategies that will improve your ROI
-View up to the minute big brand segmentation case studies
-Understand why segmentation should form a key part of your email strategy moving forwards
Early on expectations from B2B buyers in their journey set the stage for marketing and sales to work together. As leads flow in, an agreed-upon plan and process should be in place for lead identification, distribution and follow-up. This optimized plan and process can make a huge difference between smooth sailing or rough seas in the next steps of the journey for the marketing and sales teams and most importantly, the buyer.
So, what does this process look like, and how can an optimized lead process affect not only the quality of the buyer's journey, but opportunity generation? Join Isaac Payne, Marketing Operations Specialist, and Ali Gooch, Sr. Sales Manager-both of Pardot, as they explore and give us tips on how we can get the most out of an optimized lead process.