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Email Marketing

  • CCPA and Ongoing Data Privacy: Opt-In, Opt-Out and Consent Optimizations
    CCPA and Ongoing Data Privacy: Opt-In, Opt-Out and Consent Optimizations
    Julian Llorente, Director of Product, Privacy, Tealium & Jake Spencer, Product Marketing Manager, Tealium Live 45 mins
    The CCPA is much more than an opt-out button, but that little button holds the key to your ability to collect and use data about your customers. As a critical part of the customer experience — and a determining factor in whether you’ll be able to turn that customer experience into usable customer data and profiles — the consent request will be a critical part of your funnel optimization.

    Join to learn how brands should be thinking about consent management in the changing data privacy landscape and review a checklist for brands looking to optimize their CCPA opt-out.

    You’ll also learn:

    - How CCPA opt-ins to "Do Not Sell My Data" will affect the working experience of your marketing and data teams

    - Why you should think of consent as the first part of your funnel

    - 5 things you should be doing to optimize your opt-out

    - The ROI of building consent directly into your data collection capabilities
  • Benchmarking CDPs to fuel better insights, personalization and compliance
    Benchmarking CDPs to fuel better insights, personalization and compliance
    CMO at BlueVenn, Anthony Botibol & Managing Partner at Winterberry Group, Michael Harrison Recorded: Jan 23 2020 49 mins
    Enterprise marketers face an increasingly complex marketing mandate, driven by changing consumer behaviour and privacy challenges. Marketers increasingly look to Customer Data Platforms (CDPs) to act as a solution to address these challenges, but confusion still persists about the technology and its role.

    BlueVenn’s CMO, Anthony Botibol will be joined by Michael Harrison, Managing Partner at Winterberry Group to discuss the origins of data management, core and adjacent CDP capabilities, how to solve common business problems, and a benchmark of CDP capabilities that will help you to make the best choice for your CDP needs.

    Webinar Agenda

    •The different segments of CDP vendor
    •CDP market trends, dynamics and growth
    •Defining ‘Core’ and ‘Adjacent’ CDP capabilities
    •How different segments of CDP stack up in terms of capability
    •What type of CDP your company needs
  • How to Get More Out of Customer Data with Machine Learning
    How to Get More Out of Customer Data with Machine Learning
    Matthew Parisi, Sr Product Marketing Manager, Tealium & Dave Lucas, Sr Director of Product,Tealium Recorded: Jan 21 2020 48 mins
    The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg. Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.

    Join us as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

    The webinar will cover:

    - What challenges must companies solve to conquer the machine learning conundrum

    - What capabilities are key to get real value from ML projects

    - How a data supply chain approach supercharges ML results

    - Learnings from developing ML-powered products

    - Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform

    Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!
  • Trust is Golden: How Brands Can Prioritize Privacy in the Age of Data
    Trust is Golden: How Brands Can Prioritize Privacy in the Age of Data
    Jake Spencer, Product Marketing Manager, Tealium; Matt Berger, Content, Tealium; & Maltie Maraj, Sr. Counsel, Tealium Recorded: Jan 16 2020 48 mins
    Consumer sentiments are taking shape around the changing data privacy landscape. Consumers are now willing to trust brands they like, but data privacy is becoming more important to them especially as they become more aware of how that data is being processed and used.

    Join us for a discussion on the state of consumer data privacy based on recent research, as well as:

    - Why consumers default to trust -- and how brands can shore up that feeling

    - Why transparency is key throughout the customer journey

    - What companies can do to better serve the consumer in this landscape

    - Best practices for getting started addressing regulations like CCPA
  • Using Intent Data to Fuel Your Sales Automation Programs
    Using Intent Data to Fuel Your Sales Automation Programs
    Charles Crnoevich, Head of Partnerships - Bombora and Shawn Elledge, CEO - Sales Lead Automation Recorded: Jan 15 2020 43 mins
    Join us for an educational webinar on how to use intent data to fuel your sales automation programs featuring Charles Crnoevich, Head of Partnerships at Bombora and Shawn Elledge, CEO of Sales Lead Automation and the founder of the Lead Generation Institute.

    You will learn:

    How to identify companies consuming content related to your products and services
    How to pull and prepare your data
    How to target ideal prospects at those companies using sales automation platforms
    What types of subject lines that will get your emails opened
    Body copy that generates responses
    The importance of email domain strategies
    How to manage responses
    How to develop cadences that ensure no lead gets left behind
  • 5 Best Practices to Transform your Webinar Editorial Calendar
    5 Best Practices to Transform your Webinar Editorial Calendar
    Nick Markwith, Director, Communities Recorded: Jan 15 2020 46 mins
    Webinars are a proven tactic for driving engaged, qualified leads but are often executed poorly or without the audience in mind. A poor presentation can have the opposite effect intended if marketers and presenters don’t approach the webinars that deliver value, insights, and authenticity to your audience.

    Join Nick Markwith as he reviews how BrightTALK’s editorial team manages their 2,000 webinar editorial calendar and discusses the five best practices for developing a webinar editorial calendar that excites, engages and educates your target audience.

    In this session, you will learn how to:

    • Understand what drives your audience
    • Explore new sources of novel editorial ideas and formats
    • Identify best practices to keep your audience engaged and nurtured
  • Data Strategies Designed to Improve Your Lead Generation Efforts
    Data Strategies Designed to Improve Your Lead Generation Efforts
    Jason Hubbard, VP of Growth, SalesIntel & Shawn Elledge, Founder of the Lead Generation Institute Recorded: Dec 18 2019 34 mins
    Please join us for an educational webinar on how to use advanced data strategies to improve your lead generation efforts.

    Research studies suggest it takes 6-13 touches to generate a sales qualified lead. So the role data plays in any sales or marketing strategy is critical. Data impacts your targeting options, personalization capabilities, and the number of channels you can touch your prospects which impacts your cadences and overall effectiveness in generating SQL’s. The better the data, the better the results, period.

    Shawn Elledge will share a case study where he decided to focus on data quality vs. quantity and how the campaign open rates nearly tripled and response rates jumped 1200% generating over 8 million in opportunities on 30 days.

    Joining Shawn will be Jason Hubbard, Vp of Growth at SalesIntel.

    You will learn:

    Advanced database strategies
    Data preparation for lead generation
    Data appending options
    Data workflows and processes
    Data collection methods
    What to look for in a data provider
  • A Marketer's Introduction to Customer Data Platforms
    A Marketer's Introduction to Customer Data Platforms
    Jim Kelly, Principal Consultant at BlueVenn Recorded: Dec 4 2019 32 mins
    Confused about Customer Data Platforms? You’re not alone. It can be a relentless challenge trying to keep up with new technologies - not to mention all the acronyms and buzzwords that come along with them.

    In this webinar, we’ll take you through the core elements of what makes a Customer Data Platform and why your organization might need it.
  • How AI is transforming customer reviews into crucial business intelligence
    How AI is transforming customer reviews into crucial business intelligence
    Trustpilot Recorded: Dec 3 2019 61 mins
    Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.

    Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.

    Registration is free!

    You'll learn:

    * How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer

    * Steps to guide your business decisions around what your customers say they want, not what you think they want

    * The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level

    * The concept of always improving your customer experience -- searching for trends in your good reviews to turn them into great reviews

    Speakers:

    * Ramin Vatanparast, Chief Product Officer, Trustpilot
    * Chris Hausler, Senior Data Science Manager, ZenDesk
  • Addressing the Privacy Paradox: How to Balance Personalization and Data Privacy
    Addressing the Privacy Paradox: How to Balance Personalization and Data Privacy
    Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Dec 3 2019 59 mins
    The new era of privacy has created a catch-22 for organizations. Today's consumer expects true personalization, from every business and not just Amazon. But this is difficult in an era where consumers are more conscious of their data privacy than ever. This apparent inconsistency between customer concerns over privacy and their actual online behavior and desires has been coined “The Privacy Paradox” by Gartner.

    If organizations can achieve a balance of privacy and personalization, it can turn into a massive strategic advantage. Research by Accenture shows that 88 percent of consumers say companies that provide personalized experiences without compromising their trust are more appealing.

    Join our upcoming webinar, where we will discuss how analytics, marketing, CX and IT teams can begin to work together to balance privacy and personalization through the right strategy, tools and organizational processes. You’ll also learn:

    - The main barriers and challenges preventing organizations from delivering results through personalization
    - How to establish a data supply chain and make your data a trusted asset (even in highly regulated industries
    - Best practices for building data privacy practices with tech tools, organizational process, and strategy

    And so much more!
  • Putting people first in an automated world
    Putting people first in an automated world
    Jennifer Bader- Act-On Recorded: Dec 3 2019 61 mins
    People buy from people.

    But with a huge reliance on marketing technology to deliver our marketing messages, the world has become cluttered with noise and this idea can be easily overlooked.

    Think about your own marketing for a moment, how personal are your customer touch points throughout their journey?

    In this webinar, in association with Act-On, you'll learn:

    1. How to ensure you're personalising messages through the use of marketing automation
    2. Why personalisation can improve engagement and campaign performance
    3. How the right timing of your messages can boost engagement
    4. How to maintain a personalised customer journey throughout the buying process.
    5. What adaptive marketing is and why its the way forward


    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. Your details will also be shared with B2B marketing. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Personalization: The Struggle is Real
    Personalization: The Struggle is Real
    Sav Khetan, VP of Product, Tealium Recorded: Nov 12 2019 48 mins
    Personalization has moved from an industry buzzword to a top priority for most organizations as they strive to put the customer at the center of their business. Research from Forrester has indicated that consumers will even go so far as to pay more for brands that provide personalized services or experiences. Yet even with seemingly endless amounts of data, few companies are able to generate real results and deliver meaningful, relevant experiences to customers ‘in-the-moment.’

    In this upcoming webinar, we will discuss how organizations can leverage their first-party data to build integrated, cross-channel personalization strategies that can deliver more value for both customers and the business.

    You’ll also learn:

    - The 6 stages of personalization

    -The integral role of data orchestration in the digital transformational journey

    -The main barriers and challenges preventing organizations from delivering results through personalization

    - How to put together technology, strategy, people, and content in order to build a robust personalization strategy

    And so much more!
  • Email Testing: 5 Things You're Probably Doing Wrong and How To Fix them
    Email Testing: 5 Things You're Probably Doing Wrong and How To Fix them
    Kath Pay & Tom Ricards Recorded: Nov 5 2019 61 mins
    According to this year’s Econsultancy’s Email Marketing Census, 22% of email marketers state they will focus on campaign optimisation & testing. Yet, many marketers perform tests based on misinformation and could potentially be optimising for the wrong result.

    So are you just testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?

    Join Kath Pay of Holistic Email Marketing and Tom Ricards of Fresh Relevance to find out the 5 most common mistakes made and be inspired by a showcase of meaningful tests that drove great results.
  • Is the End of Cookies Near?: What ITP 2.x Is and How to Navigate
    Is the End of Cookies Near?: What ITP 2.x Is and How to Navigate
    Ty Gavin, VP of Software Development, Tealium Recorded: Oct 29 2019 56 mins
    The GDPR and CCPA have put digital privacy at the forefront of consumers’ concerns. With its Intelligent Tracking Prevention (ITP), Apple is leveraging consumer concerns to promote the security of their browser, Safari.

    The question for marketers and data professionals is whether ITP’s changes to cookies will alter their data and analytics strategies. When Apple first introduced ITP in 2017, it disrupted third-party ad tech companies and their ability to create cross-site tracking. With ITP 2.x this year, Apple has updated how Safari, the most popular mobile browser in the U.S., handles first-party cookies.

    The changes to first-party cookies will have a big impact on personalized mobile campaigns for seasonally-driven industries and campaigns in mobile browsers (i.e. Safari). Short-term workarounds are available to digital marketers, but they may be quickly undone as Apple works to clamp down on them in subsequent updates.

    Join this webinar and learn how to build a better long-term strategy that balances the customer experience with customer privacy, as well as:

    - A deeper understanding of ITP’s limitations
    - Gaining clarity on the true impact it has on analytics
    - Key strategies to improving implementation of first-and-third-party cookies
    now and in the future
    - Ideas for Customer Experience and Marketing teams to improve cookies-related experiences like authentication
  • Sea of Options: Navigating the Martech Marketplace
    Sea of Options: Navigating the Martech Marketplace
    David Pitta, BrightTALK | Sangram Vajre, Terminus | Karen Steele, LeanData | Jon Miller, Engagio Recorded: Oct 9 2019 48 mins
    The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.

    In this session, we sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.
  • Whole Nine Yards: Customer Experience From MQL to Upsell
    Whole Nine Yards: Customer Experience From MQL to Upsell
    Katie Nachtwey, BrightTALK | Carol Meyers | Lee Roquet, Yellowfin | Kim Hahn, Kustomer Recorded: Oct 9 2019 46 mins
    Customer experience is becoming a top priority for businesses and 2020 will be no different. Now more than ever, a good customer experience has the ability to affect success more than quality of product or service a company delivers. Research shows that 86 percent of buyers will pay more for a better experience, so how are you setting yourself apart from your competitors?

    Our panel of experts will dive into the importance of the entire customer journey, from collecting in-depth knowledge about your customers with key data to then personalizing their experience to ultimately entice loyalty.
  • If It Moves, It Will Move: Doubling Down on Rich Media Marketing
    If It Moves, It Will Move: Doubling Down on Rich Media Marketing
    Simon Gerzina, BrightTALK | Stephanie Stahl, Content Marketing Institute | John Williams, Verizon | Kevin Karnes, CleverTap Recorded: Oct 9 2019 52 mins
    Most businesses are producing brand content for marketing purposes, but web traffic is rapidly accelerating toward rich media dominance. Streaming content can improve engagement by 18x and more than double your won deal conversions.

    In 2020 content is no longer king, Rich engaging streaming content is king. Dive into streaming content to move customers or better yet, move them to action.
  • Getting Ready for CCPA: How it Differs from GDPR and Strategies for Compliance
    Getting Ready for CCPA: How it Differs from GDPR and Strategies for Compliance
    Maltie Maraj, Senior Counsel, Tealium & Ted Sfikas, Director, Solutions Consultants, NA & LATAM Recorded: Oct 9 2019 60 mins
    In about three months, the California Consumer Privacy Act (CCPA) will go into effect. This new legislation is slated to be one of the toughest data privacy laws in the US; however, many companies are still unsure how— or even if— the law will affect them. Whether the CCPA affects your company or not, it still reflects the growing importance for brands to invest in data governance, security, orchestration, and automation.

    These next few months will be critical for brands who are quickly trying to ramp up and understand how to comply with the CCPA. If you’re left wondering what the law means for you, what the differences are between CCPA and GDPR, or what the key initial steps are you need to be taking towards compliance, you’re not alone.

    Register now for our upcoming webinar where we will show you how to build a data foundation to assist in CCPA compliance as well as:

    - 5 key differences between GDPR and CCPA
    - The importance of automating parts of your customer data governance
    - Legal and technological considerations for both laws

    And so much more! We hope to see you there.
  • Ask the Marketing Expert: Rashmi Vittal, Conversica
    Ask the Marketing Expert: Rashmi Vittal, Conversica
    Rashmi Vittal, CMO, Conversica | Olivia Dassler, Marketing Program Manager, BrightTALK Recorded: Oct 9 2019 35 mins
    Join Rashmi Vittal, CMO at Conversica, and Olivia Dassler, Marketing Programs Manager at BrightTALK, for a special Ask the Expert conversation. During this Q&A, Rashmi will share insights on her overarching marketing strategy, her career trajectory, and tips for other marketing professionals. She'll also share her predictions for what the upcoming year has in store for B2B marketing.

    This session is part of our CMO Priorities & Predictions Summit which features some of the world’s leading B2B marketing executives. Walk away with best practices to manage your teams, strategies to successfully take products to market and inspiring ideas for driving marketing program success in the new year.
  • 8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth
    8 High-Performance B2B Marketing & Sales Tactics to Accelerate Revenue Growth
    Philippe Ruttens and Michael Humblet Recorded: Oct 9 2019 48 mins
    After helping +300 companies and CMOs to scale, Michael Humblet & Philippe Ruttens will share their most effective Marketing & Sales strategies and tactics to win customers and accelerate your pipeline.

    In this very hands-on keynote, Michael & Philippe will dig deep into 8 concrete cases & steps to prioritise your revenue marketing & sales tactics in 2020, and benefit from learnings gained at some of the most successful European scale-ups, corporates and help you grow faster. They will also cover through additional questions their own experience of working on both the Marketing & Sales sides, helping you to integrate both domains at best, measure your ROI jointly and accelerate your funnel conversion.

    About the speakers:

    Michael Humblet - Founder Chaomatic - maximising your revenue through winning sales strategies

    Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic, focused on unlocking & maximizing revenue growth trusted by over +207 companies. He is a seasoned sales strategist who served in different Sales Leadership functions.

    Philippe Ruttens – B2B ROI Marketing Coach

    Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision with a pragmatic people- and ROI-focused operational approach to help teams achieve their commercial objectives faster. www.ruttens.com
  • An inside look at BrightTALK Channels - now with Talks!
    An inside look at BrightTALK Channels - now with Talks!
    Olivia Dassler, Marketing Programs Manager and Val-Pierre Genton, VP Growth at BrightTALK Recorded: Oct 2 2019 21 mins
    BrightTALK's recent release of Talks has set a new standard for webinars and videos. It is now easier than ever to reach new audiences with more inspiring webinars and videos.

    Join this short demo to learn how Fortune 500 companies to start-ups use BrightTALK to:
    - Increase webinar registrations and views
    - Make presenters’ lives easy and their talks more inspiring
    - Elevate the audience experience
    - Save time and simplify
  • CDPs: Choosing the Right Type for Your Customer Data Strategy
    CDPs: Choosing the Right Type for Your Customer Data Strategy
    Elizabeth Marshall, Manager, Solution Consulting North America - Northwest and Central at Tealium Recorded: Sep 30 2019 41 mins
    From clicks to calls, companies have a ton of customer data. Managing that data is a key business challenge, which is why so many companies are turning to Customer Data Platforms. As more vendors crowd into the CDP space, there are two clear CDP styles emerging: data-focused and campaign.

    Before choosing a CDP, it’s critical to put a customer data strategy in place first that aligns with one of these CDP styles. The strategies and CDP you choose will have a huge impact on your team’s day-to-day operations, your customer’s experience, and your ability to manage a real-time, compliant customer data supply chain.

    In this session, you’ll learn the key differences between data-focused and campaign-focused CDPs, as well as:

    - Why your CDP strategy should be a company-wide initiative, not just marketing-driven
    - How a CDP will help you overcome the challenges of collecting and activating customer data
    - Why a CDP initiative is a perfect opportunity to bridge the divide between marketing and IT teams
  • Personalisation + email automation = happy customer
    Personalisation + email automation = happy customer
    Kath Pay and Daniel Meck Recorded: Sep 26 2019 63 mins
    In this must-watch webinar, Kath Pay of Holistic Email Marketing and Daniel Meck of Moosend, will build the case for easily delivering personalised emails using insights & automations. Attending this webinar will not only inspire you but also empower you to deliver these powerful customer experiences to your subscribers and customers.
  • Content or Distribution: Which Comes First?
    Content or Distribution: Which Comes First?
    Simon Gerzina (VP & Managing Director, BrightTALK) & Jeff Kunken (Director, Creative Accounts, BrightTALK) Recorded: Sep 25 2019 60 mins
    Having a great concept and plan for producing a video project is only the beginning. With any rich media project, thinking through the objective and audience from the beginning is key to getting ROI. Equal emphasis should be placed on the eyes for the project as the project itself. The goals of the project must be specific and defined, with distribution and production following this.

    In this session, Simon Gerzina and Jeff Kunken from BrightTALK will discuss how to take a holistic approach to planning your video projects with an emphasis on the distribution strategy to achieve better results and greater ROI. You will also hear from marketers on how their KPIs and goals directly shape webinar and video strategy.
  • Three Steps to Authentic Connections in B2B
    Three Steps to Authentic Connections in B2B
    David Pitta, CMO, BrightTALK and Val-Pierre Genton, VP Product Marketing, BrightTALK Recorded: Sep 18 2019 60 mins
    In today’s B2B marketplace, competition is fierce. Buyers fall prey to one-size-fits-all marketing campaigns and pushy sales calls that often leave them feeling confused and uncertain in their decision. As the marketing landscape evolves, the word authenticity has become more and more applicable.

    So, how do you prove your commitment to the customer through genuine content, ultimately winning their hearts and minds? In this live webinar, BrightTALK’s CMO David Pitta and VP, Product Marketing Val-Pierre Genton explain why authenticity matters and how to leverage this concept across your content, marketing, and sales processes.

    In this webinar you’ll learn:
    · How to tell authentic stories with your marketing content
    · How to cultivate authentic buyer connections
    · How to ground your decisions on authentic results
  • 4 Pillars of Video Marketing: Treat video as part of a campaign
    4 Pillars of Video Marketing: Treat video as part of a campaign
    Jon Mycroft, Jeff Kunken, Roma Patel, BrightTALK Jan 30 2020 5:00 pm UTC 60 mins
    Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest mileage out of your content, a thoroughly planned promotional strategy should be considered at the outset.

    From atomization to follow-up content and additional steps prospects can take to advance the sales process, to the promotional emails ahead of your initiative, all stages should be considered.

    In this webinar learn best practices to get more bang for your content buck through mindful planning and tips to improve any campaign.
  • A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo Jan 31 2020 2:00 pm UTC 49 mins
    You'll learn:

    - How to select lead generation programs and evaluate successes
    - How to plan email and nurture programs to move prospects through each stage of the marketing funnel
    - Strategic tactics to create sales-ready leads
  • A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    Caroline Hull, Head of Field Marketing, Esther Kim, Sr. Field Marketing, Shannon Mellen, Field Marketing - Marketo and Adobe Feb 3 2020 12:00 pm UTC 38 mins
    You'll learn:

    - Which KPIs to consider when planning your events
    - How to plan different type of events for each stage of the funnel
    - How marketing should align with sales to ensure successful closing events
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Feb 4 2020 2:00 pm UTC 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success
  • Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Jordan Con, Product Marketing Manager, Marketo, an Adobe Company Feb 5 2020 11:00 am UTC 41 mins
    Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

    You'll learn:

    How, when, and why to use journey and impact analytics
    How to prove and improve impact with attribution data
    What goes into good dashboards and reports
  • A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, Marketo Feb 6 2020 11:00 am UTC 60 mins
    Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
  • 4 Pillars of Video Marketing: Measure and Optimize your video campaigns
    4 Pillars of Video Marketing: Measure and Optimize your video campaigns
    Jeff Kunken, Jon Mycroft, BrightTALK Feb 11 2020 5:00 pm UTC 60 mins
    The need for a content marketing program is nearly universally understood, however, only 25% of B2B marketers report being able to effectively measure their effectiveness.

    Without accurate and actionable metrics and reporting, how can a marketer expect to improve?
    In this webinar we'll discuss what metrics are most useful, how to get richer engagement data, and how this data can be used to optimize your programs and content.
  • What’s next in B2B Marketing: Looking beyond inbound and ABM
    What’s next in B2B Marketing: Looking beyond inbound and ABM
    Karthik Nair, Director of Demand Generation, JOOR Feb 12 2020 10:00 am UTC 45 mins
    For every B2B marketer who ever wondered 'why should B2C marketers have all the fun?', the 2010’s had all the answers. We got to learn frameworks such as inbound, ABM, conversational marketing, talk triggers and had access to technologies that helped us achieve those goals.

    So, what’s next? Evoking strong emotions among your users/prospects for your product is the future for B2B companies, and the Product Led Growth (PLG) framework, combined with building communities is how you get there. Marketers should look at adopting specific elements of PLG’s framework whether you sell to SMBs, Mid-market or Enterprise businesses. PLG will soon become a basic expectation, like Inbound became a few years ago.

    At the heart of PLG is the approach of giving users the ability to easily experience the product before the paywall and equip them to appreciate the value in the trial period or trial version. While companies have begun finding their stride with successful sales-marketing alignment, the stakes how now increased, the future is going to be about sales-marketing-product alignment.

    Join this session for:

    1. A quick introduction to PLG and how it will take you further along in the journey to higher personalization and higher organizational alignment

    2. An approach to generating demand with traditional approaches, with some creative nuances, as you set yourself up for PLG

    3. Build alignment with technology/product teams to structure data to move to PLG

    4. A guide to building ‘tribes’ by connecting audiences with each other and with your company around theme of the problem you are solving for them

    5. A recommended approach to structuring your team

    6. Metrics you should track to measure performance
  • B2B Demand Building Strategies
    B2B Demand Building Strategies
    Rod Sloane, LinkedIn Champion Feb 12 2020 2:00 pm UTC 45 mins
    Successful marketing is about more than just MQLs. More than delivering leads, modern marketing departments are playing ever-larger roles in all stages of business development. Join us for conversations with top demand generation experts on how their strategies can impact the entire sales cycle, fill the pipeline, and accelerate business growth. Deliver more of the leads your sales teams need and take them further than ever before by utilizing intelligent targeting, wholistic campaign design, and effective.

    You could really take any angle on demand gen thought leadership, but some sample topics are:

    - Demand generation strategies
    - Holistic campaign design & effective segmentation
    - Attribution and reporting best practices
  • Great Campaigns Don’t Chase: Demand Generation Starts with Knowing Your Audience
    Great Campaigns Don’t Chase: Demand Generation Starts with Knowing Your Audience
    Keith Johnstone & Dennis Le, Contrast Digital Marketing Feb 12 2020 4:00 pm UTC 45 mins
    Simplify your demand generation process by breaking it down and focusing on the components that matter most. Dividing the process into 4 steps, you can create an effective demand generation strategy that will drive interested leads into your sales team's open arms. Rather than chasing potential customers down and selling them on the same value propositions you and all your competitors are using, consider what it will take to make them chase you.

    · Define your audience

    o Maximize the effectiveness of your campaigns by starting with understanding the needs your product satisfies, and who will benefit most

    · Gather insights

    o Consider how and where your audience spends their time to identify what their interests, needs, or parallel pain points they may suffer from are

    · Demonstrate value

    o Create compelling content that attracts them to you and demonstrates value – something that will make your audience say thank you

    · Set the bait

    o Lastly, use your content and leverage targeted marketing channels to drive leads to you

    Bios:

    As General Manager of Contrast Digital, Keith directs all marketing activities and has a track record of successfully growing client revenues and lead volume quarter over quarter. He has had his insights featured in publications like Forbes, Entrepreneur Magazine, Sales and Marketing Magazine, and HubSpot Sales to name a few.

    Specializing In digital demand generation, Dennis has been in the marketing industry for nearly a decade. He has worked on campaigns across industries including software, professional services, and construction, executing campaigns that have helped drive leads in excess of $20M in potential revenue.

    Presenters:

    Keith Johnstone, GM, CMO, CDO, Contrast Digital Marketing

    Dennis Le, Digital Demand Generation Manager, Contrast Digital Marketing
  • The 7 Habits of Highly Effective Demand Gen Marketers
    The 7 Habits of Highly Effective Demand Gen Marketers
    Mary McCoy, Demand Gen Marketing Manager, Klaviyo Feb 12 2020 9:00 pm UTC 45 mins
    Every demand gen marketer knows how complex the marketing mix has become—every day you get a LI message, cold email, or ABM outreach about how X new tool can get you Y% more leads. It’s incredibly exciting, but it poses a challenge. When constrained by time, resources, and budget, how do you grow acquisition meaningfully and scalably?

    During this webinar, I'll share seven tenets I've learned in my experience leading demand generation for two high-growth SaaS companies. Whether you're just starting out or looking to deepen your marketing know-how, you'll discover how to keep yourself grounded with strategies and tactics that drive results.

    Being a successful DTC marketer isn’t about relying on a silver bullet or mastering one paid channel. I'll show you how to think holistically about the sales and marketing funnel, develop a multi-channel approach, and accelerate sales pipeline. Register now!
  • Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect?
    Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect?
    Janice Dru, Cambridge Innovation Center | Ray Renna, IVI RMA GLOBAL | Christie Post, Hypergiant Feb 12 2020 10:00 pm UTC 60 mins
    Social media, data analytics and artificial intelligence are all changing how marketers are connecting with their customers—are you ready for the revolution? This panel will explore the ways in which new technology is forcing marketing teams to rethink their practices, spanning everything from building the brand to developing new campaigns. Join us for a lively discussion that will help you drive your organization into the next decade.

    Join the Conversation to Learn:

    - How does social media affect brand/campaigns/engagement?
    - How are AI and analytics impacting campaigns?
    - What role does personalization play, and how can I make it happen?
    - What compliance requirements do I need to worry about?
    - How are internal relationships and networks affecting the marketing team?

    Moderated by Melanie Turek, VP Research and Fellow - Connected Work, Frost & Sullivan

    Panellists
    Janice Dru, Senior Marketing Director, Cambridge Innovation Center
    Christie Post, Marketing Director, Hypergiant
    Ray Renna, US Marketing Director, IVI RMA GLOBAL
  • The enterprise AI conundrum: Build or buy?
    The enterprise AI conundrum: Build or buy?
    VentureBeat Feb 18 2020 6:00 pm UTC 60 mins
    It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.

    Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.

    There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!

    You'll learn:
    *How to identify your AI needs
    *How to identify your decision criteria
    *The pros and cons of build and buy, and the best situations for each
    *How to get a handle on the true costs of both build and buy
  • Setting Up for CCPA Compliance: A Technical Deep Dive
    Setting Up for CCPA Compliance: A Technical Deep Dive
    Julian Llorente, Director of Product, Privacy @ Tealium and Jake Spencer, Product Marketing Manager @ Tealium Feb 25 2020 5:00 pm UTC 60 mins
    It may feel like there are a million things to do to meet the CCPA’s requirements, but starting by focusing on the customer experience of the “Do Not Sell My Personal Information” button and the way that your tag manager integrates with your consent management is a great place to start as the clock counts down to enforcement on July 1, 2020.

    In this webinar, we will be walking through exactly what you will need to get set up with Tealium and your Consent Management Platform (CMP). Join to see how technology, teams and strategies combine to put data privacy into practice for CCPA. Viewers will also take a deep dive into how Tealium can help in regulatory compliance efforts and consent management.

    You’ll also learn:

    - How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with other Consent Management Platforms (CMP)

    - How to bring together teams and technology to implement your data privacy strategies

    - Where you GDPR efforts can help in getting you ready for CCPA enforcement
  • Top 5 Customer Data Platform use cases for multi-channel retailers
    Top 5 Customer Data Platform use cases for multi-channel retailers
    Jim Kelly, Principal Consultant at BlueVenn Feb 26 2020 3:00 pm UTC 45 mins
    Multi-channel retail organizations struggle to truly understand their customers and the buyer journey, due to consumers touching as many as seven or more online or offline channels on their path to purchase. This creates a myriad of use cases and business requirements for technology purchases that need to be answered to enable the retailer to maximize revenue across the entire customer journey.

    By ingesting, cleansing and unifying first, second and third party data sources Customer Data Platforms can piece together all the touchpoints to create a full view and then enable the activation of data to maximize personalization and attribution requirements.

    In this webinar we’ll explore the top 5 use cases from hundreds of multi-channel retail organizations to help you to uncover yours, and to help you make better choices when investing in database marketing solutions.
  • Want your sales teams to always be closing? Adopt AI
    Want your sales teams to always be closing? Adopt AI
    VentureBeat Mar 18 2020 5:00 pm UTC 60 mins
    Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.

    AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!

    Register for free now!

    Attend this webinar and learn:

    How to simplify tasks that take up too much of sales' time
    *How AI will improve forecasting accuracy
    *How AI can identify coaching themes from meetings based on what top reps do better than others
    *How AI can identify which clients will be easiest to both up-sell and cross-sell
    *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
    *The leading technologies to implement AI for sales acceleration

    Speakers:
    *Stewart Rogers, Analyst At Large, VentureBeat

    More speakers coming soon!
  • Best Practice: Using Intent Data to Identify, Personalize and Orchestrate
    Best Practice: Using Intent Data to Identify, Personalize and Orchestrate
    Chief Revenue Officer at Intent Data, Ed Marsh & Solutions Consultant at BlueVenn, Gabrielle Schneider Mar 25 2020 3:00 pm UTC 30 mins
    The Single Customer View provides marketing with a complete view of every customer or subscriber, and as new data become available, the SCV improves. The new 3rd party data on the block is “intent data” and if you’re not using it yet then you’ll get left behind. Discover how to combine intent data with a CDP to deliver the most complete 360˚ Single Customer View ever!

    Discover how:

    •To apply Intent Data to both B2B and B2C marketing strategies
    •To supercharge your retargeting and advertising strategy using Intent Data
    •The different types of Intent Data and why they’re important
    •Intent Data fits into your scoring models
  • What is Identity Resolution & how does it enable true omnichannel marketing?
    What is Identity Resolution & how does it enable true omnichannel marketing?
    Matt Dimond, Consultant at BlueVenn May 27 2020 2:00 pm UTC 30 mins
    Understanding or determining the identity of an individual customer across multiple data sets is not easy - particularly for enterprise organizations with millions of customers and billions of potential data points. Equally, resolving anonymous identities across multiple online devices is fast becoming the obsession for organizations that realise they only legally hold personal data for 1% of their overall digital traffic.

    In this session, we’ll take you through the principles of identity resolution, different approaches to identity management, and top tips for creating a set of identity resolution requirements for your organization that enable you to choose the right marketing technology platforms to create the sought after Single Customer View.
  • Underpinning your personalisation strategy with a Customer Data Platform
    Underpinning your personalisation strategy with a Customer Data Platform
    Matt Dimond, Consultant at BlueVenn and Eddy Swindell, Co-Founder & CRO at Fresh Relevance Jun 24 2020 2:00 pm UTC 30 mins
    By analyzing data from a range of sources, a Customer Data Platform (CDP) gives marketers unique insights into the transactions and behaviors of consumers. This insight then gives marketers the ability to build customer journeys and marketing campaigns with content personalized to each customer’s intent and needs.

    This webinar will provide you with the ultimate personalisation plan with specific examples and strategies for website, email and social to improve conversion rates, website traffic and a better customer experience.