The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.
Joe’s third book is titled: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less which takes business owners and marketers from A-to-Z toward creating a content marketing strategy that works to grow their business.
Join Joe and Silverpop’s Ellen Valentine on 6 March for a webinar introduction to Epic Content Marketing and learn how to break through the clutter and tell your story.
In this session, Lee Jorgenson, senior account manager at Compendium (recent addition to the Oracle Eloqua family) will discuss the changes happening in search, social & email marketing that are changing content marketing from infrequent thought leadership pieces to high volume, micro-relevant content elements that collectively create measurable value at low cost.
Attend this webinar to better understand the changing face of content marketing.
Sales teams hunger for it. Corporate boards stress about it. Marketers evangelise about it. But for most organisations, personalising digital marketing to their individual consumers has been a vision of marketing beauty and is still a business dream to aspire to.
In this free webinar, digital agency and Sitecore Solution partner 3Chillies will show you the platform you need, how these platforms work, and how do you control and maximise their potential without losing control.
As they say in The Hunger Games “May the odds be ever in your favour.”
In this webinar, you will:
•Identify the challenges of personalisation
•Get an overview on how to plan and implement the systems/platform you need
•See examples of personalised marketing and automation in action
•Understand the principles of analysing marketing engagement analytics
In this 2 minute video, HP Marketing Manager Sally Riddette-Page discusses the challenges marketers face when creating content aimed at IT professionals. She explains how 'snackable' content is perfect for time-poor professionals and the metrics marketers should monitor, that indicate content marketing success.
This webinar will detail how mobile can be used as part of a multi-channel customer engagement strategy. It will explain how mobile along with email, print and social media can support each other in both marketing and operational messages. The webinar will look at some success stories from brands in retail and gaming.
The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales.
The whirlwind advance of digital marketing has resulted in a stampede as marketing managers race to ‘land grab’ their part of the digital space.
In the frenzy we may have lost sight of one enduring fact...that buyers are people; always have been, always will be. Can our marketing truly connect with buyers if we treat them as just ‘data’ and a ‘digital footprint’?
This webinar will compare HI and non-HI channels, examine where HI is most effective and look at how frequently it should occur. It will also outline the top five benefits of human interaction and reveal a unique research conducted by the SCi Sales Group.
Personalisation is more than a fad, it's a modern marketing weapon. Companies gather enormous amounts of data on their customers but often don't use it. Armed with technology, savvy marketers use personalisation in scalable ways to make messages, products and offers more relevant and increase engagement and revenues.
In this video, Bryan Archer, Technical Director of digital agency 3 chillies talks about the power of personalisation, how you can implement it in your business and examples of brands who have done this successfully.
As markets become more fluid and fragmented, it becomes increasingly complicated for marketers to deliver the right messages to the right potential buyers to cultivate ready-to-buy leads. Traditional demographics are failing as a method for identifying likely buyers, so how do modern marketers keep up?
Join us to explore the world of lead scoring. Learn how to cultivate a tight relationship between sales and marketing by identifying hot leads, ranked and scored based on profile characteristics and tracked online behavior.
This session will cover:
• Why traditional demographics are failing as an identifier for likely buyers
• The lead scoring equation: Profile + Behavior = Likely Buyers
• Using lead scores to influence marketing & sales messages
• Cultivating sales & marketing alignment
• Case Study: NuGrowth Solutions
As vital as website traffic is for growing your business, it’s meaningless if the site doesn’t convert visitors to leads and customers. In this session, veteran copywriter Barry Feldman covers essential copywriting tips marketers can apply immediately to increase conversion. Learn how to make the important improvements to your website’s home page, about page and landing pages that translate to dollars.
With the news of Yahoo! poaching New York Times and television journalists and large brands across the industry spectrum increasingly hiring into their content functions, content marketing comes to the forefront as a key player in the marketing mix. But has it changed? Are brands trying to adopt new storytelling tactics to engage audiences and foster conversations? And how do you measure the success of this new way of telling the world about your brand?
Join this webinar and share the views of industry professionals on what will be the next move in content marketing.
In this session, Compendium’s (recently added to the Oracle | Eloqua family) Chris Moody will discuss the changes happening in Search, Social & Email Marketing that are changing Content Marketing from infrequent thought leadership pieces to high volume, micro-relevant content elements that collectively create measurable value at low cost.
2014 is truly the year that social media will come to life, consumers and fans demand engagement from brands they follow. So what is social media engagement, what are the benefits and how exactly can you achieve it?
Content marketing strategist Barry Feldman assembles a group of content rock stars to discuss what it takes to score big hits amidst the deafening noise of new media today. The foursome will examine why most content is ignored or easily forgotten while a minute percentage breaks through and strikes a chord with its audience. Feldman and his guests will discuss how some of the legends of rock and roll stamped their indelible signatures on their brands and how marketers can do the same.
CMX Summit is a new conference focused entirely on community building. This year CMX brought together unique perspectives from fields and companies like community psychology, behavioral analysis, habit building, Apple, Lyft, AirBnB, Facebook, 500 Startups and more. The audience was made up of the industry's leading community professionals, startup founders and anyone interested in learning how to build healthy communities.
Robin Dreeke - Head of the FBI Behavioral Analysis Program, Federal Bureau of Investigation
David McMillan - Community/Clinical Psychologist, Author of the "Sense of Community" Theory
Emily Castor - Director of Community Engagement, Lyft
Lauren Anderson - Chief Knowledge Officer, Collaborative Lab
Josh Miller - Founder of Branch (Acquired by Facebook), Venture Partner at Betaworks
Ligaya Tichy - Advisor, Angel Investor, Led Community for Airbnb
Nir Eyal - Author of "Hooked: How to Build Habit-Forming Products"
Dave McClure - Founding Partner, 500 Startups
Ellen Leanse - Apple's First User Evangelist
Full agenda is available on the website: http://www.cmxsummit.com/
Is your email marketing as profitable as you’d like it to be? If not, join Jeanne Jennings, as we take a forensic approach to analyzing past results – and figuring out what qualitative changes to test to boost bottom line performance.
You’ll learn how to use a revenue tree analysis to identify areas of strength and places with potential for improvement in your program. Then we’ll utilize other advanced analytics tools and show examples of how you translate quantitative data into qualitative changes to boost your results.
- How to use revenue tree analysis to pinpoint why your profits are down – and what you need to do to improve them
- How to calculate reach metrics – and how they can be used to boost your bottom line revenue
-How to use advanced quantitative analysis to improve your testing and results -- and make you a rock star in your marketing department
Whether you’re a spreadsheet guru or numbers-challenged, you’ll enjoy this session (it won’t be dry, I promise!) and gain a deeper understanding of how to use data to improve your email marketing efforts.
Step aside content because context is the new king. Rapidly developing techniques now allow advertisers and marketers to perceive the changing context of individual users. The most successful online brands are already sensing how users feel, interpreting the data accurately and optimising the experience (in real-time) to engage with real people in category defining ways. The medium is now the magic.
How do you know if your online marketing is working? Is beating the competition and that you are connecting with the right audience online?
John Chacksfield will show you a simple approach to creating a digital marketing strategy that ensure you are beating the competition online and you are reaching the right audience with the right messages to ensure online success.
Having a robust digital marketing platform gives you a head start in the race toward marketing success. However, today’s marketing plans are fueled by data—with personalization, relevancy and timeliness being important hurdles to clear along the way. Key to a first place finish is a rich data plan, as without it you risk being stuck in the back of the pack with one-size-fits all messages that become increasingly irrelevant to your customers and prospects.
Join Ellen as she breaks down the important steps you must take in order to build a data blueprint for your organization and how you can leverage your data for sophisticated digital marketing success.
You’ve implemented an advertising campaign, you’re generating new website traffic, and you’re getting great visibility. But is all that traffic and visibility actually getting bottom-line results? If you’re not converting ad responders into leads and customers, then your advertising budget could be going to waste. Join us to learn how to optimize your website for ad responders, and create a conversion pathway all the way to the big sale. In this session we’ll cover:
Optimizing landing pages for conversions
Conversion follow up with lead nurturing and lead scoring
On-site visitor tracking and sales intelligence
Closed-loop reporting for tracking ad spend ROI
Responsive design was the buzz word for email marketers in 2013. It is an increasingly important way of creating emails, enabling any interface from website to email to adapt to fit multiple screen resolutions.
With more mobile and tablet devices on the market than ever, email marketers are finding it difficult to optimise their content for each platform.
Responsive design can help overcome this challenge.
Pure360’s Senior Creative Developer, Kavan Webb, is our in house expert in responsive design. During this new webinar Kavan will focus on:
- What exactly is responsive design?
- How has it evolved?
- It’s all about the recipients
- Responsive design techniques
- The future of responsive design
Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience. Yet most aren’t able to fully measure the impact of all their efforts on revenue—which is critical in order to ensure a seat at the strategy table and necessary budget for next year.
It's time to learn the three secrets to more effectively measuring marketing’s impact on revenue.
Are you passionate about the emotion and creativity of a campaign, or are you more fascinated with analytics and interpreting customer insights? Whether you see marketing fundamentally as an art or a science, the truth is that today's B2B marketers should aim to be a cocktail of the two.
Join Babcock & Jenkins and Marketo, for this live webinar designed to stimulate both sides of your marketing brain. You will discover:
•The latest content marketing trends - plus tips and techniques to wow prospects across different types of content
•Global best practice for building marketing ROI
•How to effectively measure and justify investment in different marketing tactics
Today’s marketers must treat their customers as individuals in order to develop engaging relationships that convert to revenue. To do so, they must learn a lot about each person. This includes not only the preferences they tell you, but also the preferences and interests they express based on their actions. Collecting buyer behaviors can result in a very powerful customer database, and when marketers then incorporate this wealth of knowledge into automated, personalized campaigns, the resulting revenue can be impressive.
Join Dave as he unveils the power behind behavioral marketing automation and shares the results of several campaigns that achieved success by taking this approach.
How does your content position your company within your target markets? In this webinar, I’ll discuss why positioning is pivotal and how to find the distinct value that translates across all of your buyer personas. What we often forget in B2B is that there is a group of people making the decision. Your content must enable those conversations that go on behind closed doors as buyers work to reach consensus about change. Find out how positioning can be pivotal to making this happen.
Is there more to Marketing Automation than selecting the right vendor and going on their training courses? I think there is.
I led the deployment of Marketing Automation at IBM in the UK - now the largest B2B Automation deployment on the planet. Since then I have helped several organisations get ready for marketing automation and have concluded that project success is dependent upon the vision you create, the planning you do, the expectations you create and the buy-in you achieve as much as it is about the software.
Join this webinar to hear me share lessons from this and other MA projects - perhaps it could give you that little insight that would make the difference to your success.
- Marketing automation is one of the fastest growing components of the $4.0 billion CRM market. Marketers are moving from traditional email marketing to marketing automation. This presentation covers how to use marketing automation and how to implement it cost effectively, plus three B2C case studies
- The presenter is Mark Patron, CEO of RedEye, who has over 25 years’ experience in data driven marketing.
Ah! You just sent all your requirements for a new campaign to your automation agency or internal resources and forgot a couple of points. Again. What if you could use a template that includes a collective wisdom of several marketers and a checklist?
The webinar will cover several template types you can download and use for your next campaign:
- automated campaign template with a check list
- campaign review list for stakeholders
- email templates considerations (best practices, translation ease, etc.)
- Word document template anybody can use for internal emails
Email Marketing is powerful and marketing automation is even more so - especially when applied to a customer-centric lifecycle marketing programme. Join Kath Pay of Plan to Engage, in this webinar to discover how you can benefit from implementing these 7 lifecycle programs. Be prepared to be informed, inspired and engaged.