The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.
We asked brands to submit their email campaigns to win a complimentary email makeover… and now we’re doing a live webinar to walk through the results!
Join us on Thursday, February 23 at 1pm ET for a contextual email makeover. You’ll see the email campaign before and after adding contextual elements. We’ll walk you through the steps we took to add context and give you plenty of ideas for adding contextual elements to any email campaign.
Seats will go fast for this exclusive event. Register now! And, if you'd like to submit your campaign for consideration, please fill out this form:
‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.
Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.
In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to ChiefMarTech.com. This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented.
Left unaddressed, these gaps spread across an organization, resulting in four key problems:
- An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize
- Inefficient teams caused by a lack of data continuity and centralization
- Poor customer experiences from underlying data fragmentation
- Customer trust and data-privacy risks
Join Ted Sfikas, Director of Solution Consultants at Tealium, for this free webinar to discuss ways your business can address the cost, time, and risk associated with the four key problems, as well as how to enable cross-organizational access and activation for your most powerful data with a Universal Data Hub.
n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.
Les newsletters sont parmi les types d’email les plus courant, mais aussi les plus difficiles à réaliser pour être pertinent. Faits correctement, les newsletters sont une manière très efficace de consolider l’engagement, de fidéliser le client, et de générer du trafic vers votre site Web. En utilisant des outils d'automation et de contenu contextuel vous rendrez vos messages systématiquement pertinents. Dans cet eBook, vous trouverez tout ce dont vous avez besoin pour construire une newsletter que vos abonnés vont non seulement ouvrir, mais évaluer comme ressource fiable. Vous aurez des conseils et des ressources qui vous orienterons grace aux best practices, aux conseil de ciblages, au contenu contextualisé pour obtenir l’interaction et renforcer la fidélité de votre client, Vous trouverez tout cela ici.
Smart marketers know how costly is it to acquire new customers - that’s why customer retention should be at the core of all campaigns. A customer journey is more than redeeming rewards points, it’s about deepening your brand’s relationship to create repeat buyers.
In this webinar, we’re teaming up with Bronto Software to share email marketing tactics to increase customer retention, including:
- Abandoned Cart Series
- Welcome Series
- Loyalty Program
We’ll be sharing examples of other retailer's success, so you can begin creating and improving your retention –based campaigns right away.
Newsletter sind die am weitesten verbreiteten Marketing Emails, aber sehr schwierig richtig umzusetzen. Gute Newsletter sind der effektivste Weg, Leads zu pflegen, die Kundenloyalität zu steigern und Traffic auf Ihre Webseite zu treiben. Indem Sie Tools wie Automation oder kontext-relevantes Messaging nutzen, können Sie ihren Durchschnitts-Newsletter in ein mächtiges Marketing Tool umwandeln.
In diesem eBook finden Sie alles was Sie benötigen um einen Newsletter zu bauen, den Ihre Empfänger nicht nur öffnen, sondern auch als eine wertvolle, zuverlässige Quelle ansehen. Des Weiteren wird aufgezeigt, wie Sie Nutzer zum Handeln bringen, sowie Kundenloyalität stärken. Angefangen von ‚wie startet man’ und diversen Best Practices, hin zu ‚mit welchen Inhalten spricht man Kunden gezielt und in deren Kontext an’.
This webinar gives you an understanding of the fundamental processes and elements you need to consider when undertaking a transformation of your internal marketing capabilities. The quintuple combination of people, culture, data, technology and process will all be discussed and we’ll arm you with everything you need to be able to initiate a new project within the business.
As well as giving you the knowledge for change, Jim Kelly, Principal Consultant at BlueVenn will also provide tips for creating your vision to help you get to where you want to be.
Register for this webinar if you are a marketer and any of the below applies to you:
•I am championing a transformation in my organization
•I am looking to invest in new technology
•We are undergoing a marketing or digital transformation
It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.
This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three? In this webinar, Jim Kelly, Principal Consultant at BlueVenn will guide you through these troubled waters so you can set a course for more successful marketing in 2017.
In this webinar you will learn:
•What defines a Customer Data Platform and Data Management Platform
•How they are related to one another
•How they will benefit your marketing efforts
•How they affect your Single Customer View
Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.
Solving this problem requires a customer data platform that provides key foundational elements, including:
1. A unified view of customers that is continually updated over time
2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.
Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.
Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.
You will learn:
• How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
• The importance of focusing on the customer and customer experience.
• Real world examples of creating and implementing more personalised customer experiences on digital platforms.
Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).
Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-obsessed strategies that go beyond traditional marketing. To succeed in this changing market, brands must satisfy cross-functional needs that result in new relationships, processes and skill sets.
Join special guest Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium, for this free webinar to discuss ways your business can:
• Satisfy the emotional needs of today’s customer
• Engage and sustain customer relationships with compelling, data-fueled experiences
Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park.
How do you hit that grand slam?
GPS technology giant Garmin and advertising technology leader Undertone will present shared insights to help bring your marketing to the next level.
Join our interactive round table discussion to learn how to use data to find your customer where they live and understand what they need -- and how to develop pitch-perfect creative to give them what they want.
In this webinar you’ll learn how to:
* Find your customers online and how to reach them
* Refine targeting and creative with data
* Leverage creative as the key variable in digital marketing
* Reach out to influencers, the new gatekeepers
* Carla Meyer, Global Digital Advertising and Social Media Manager, Garmin
* Eric Franchi, Co-founder and SVP Business Development, Undertone
* Wendy Schuchart, moderator, VentureBeat
It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?
Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
- the key components of a flexible marketing approach
- the core functions a flexible marketing architecture must support
- the key attributes of a flexible organization
In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.
We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.
What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?
Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
Consumers are statistics, customers are people. Gone are the days of mass marketing.
Technology and data can now combine real-time marketing, online personalization and triggered customer journeys with a Single Customer View (SCV) and your existing analytics, empowering marketers to achieve customer-centric marketing in a hyperconnected world.
BlueVenn Consultant, Jemma Hardyman, will explain how you can use marketing insight and the power of an SCV to drive one-to-one customer experiences, delving deeper into:
- Modern marketing foundations and how they can be used
- Using a data-driven approach to build brand loyalty and increase revenue
- Listening to customers to know them better, evolving your messages to meet their ever- changing preferences
- Knowing the difference between ‘real-time’ and ‘right-time’
Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.
The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.
In this webinar, you will:
* Understand how to move past quantity and generate quality opportunities
* Build the right marketing KPIs for defining lead quality and lead conversion
* Define a conversion strategy that builds retention
* Sam Yount, CMO, LendingTree
* Jason John, CMO, Publisher's Clearing House
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, VentureBeat
Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.
Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.
This webinar will highlight results from Econsultancy’s New Marketing Reality report in partnership with IBM.
The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers.
Despite this being the perceived wisdom among practitioners, organisations still spend billions creating awareness to acquire new customers. What they should be doing is spending this on keeping existing customers happy by providing a superior customer experience.
This webinar will seek to explore why organisations are failing to take into account this new marketing reality. In doing so, it will underline the challenges marketers face when trying to get a joined-up view of the customer and the opportunities that can be had from unlocking the value of customer data.
As part of this, the webinar will address some of the following points:
· What role does first-party data play in marketer’s strategies, and what facts are preventing organisations from making better use of their customer data?
· How effectively are organisations joining the dots when it comes to linking their understanding of consumer journeys from online to offline? What sources of data are they using?
· How do organisations rate the importance of understanding the customer journey and for more progressive marketers, what have been the business benefits of this understanding?
· What’s driving this overall strategy – are organisations using this intelligence of the customer to drive business-focussed outcomes or measure the performance of individual campaigns?
· What new technologies are practitioners using to make sense of audiences, from marketing automation to AI and intelligent algorithms?
Many B2B marketers face 3 key challenges that are potentially holding back their ability to generate those opportunities the business desires, namely:
1. No insight on anonymous website visitors
2. No idea if content is being seen by the right people
3. Lots of budget being wasted on display ads
If any of these pains resonate with you, this session is a must as we explore the effect these issues have on your business. We will cover how to solve these pains and build a marketing strategy based on this data.
During this interactive webinar, you will learn how to:
• Identify your anonymous website traffic
• Ensure content is seen by target accounts on your website
• Take control of the buyer journey from the beginning
• Deliver targeted personalised display ads
The results are in. These are the email trends you need to know about so you can make a glittering mountain out of a daunting email molehill. Skip Fidura, client services director at dotmailer, studies the Marketer email tracker and takes you through this goldmine of email insight.
Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.
In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.
Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier.
Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI.
In this webinar, you'll:
* Learn the different types of influencer marketing and understand which is right for you
* Discover the right influencers for the best results in your specific industry
* Get tips from a super influencer on what works for them and what turns them off
* Avoid the mistakes of bad influencer marketing strategies
* Virginia Sallas Castilio, BBC
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
The Mad Hatter: Have I gone mad?
[Alice checks Hatter's temperature]
Alice Kingsley: I'm afraid so. You're entirely bonkers. But I'll tell you a secret. All the best people are.
Too often email metrics are compiled into a report each month, collect dust and they are not used to improve marketing.
The power of email marketing is in using the rich metrics to aid decisions, rather than taking them as a look in the rear view mirror. This webinar shows you what to look for in your metrics and what actions to take, covering:
· Making better decisions with campaign metrics
· Avoiding the trap of chasing higher campaign rates
· Using business metrics not just campaign metrics
· Email insight using Google Analytics
With $1.4 million in seed funding, 6 employees, 20 brand partners, and 1,200 subscribers, Birchbox disrupted the beauty industry and turned the subscription box concept on its head.
In just six years, it has attracted an additional $70 million in funding, and expanded to 300 employees, 800 partners, and a million-plus subscribers, leaving competitors like Ipsy and Glossybox offering similar beauty subscription boxes in the dust.
So how did Birchbox and other box subscription companies become more than just another fad? And how do you apply those lessons to your own subscription models, from SaaS to other online subscriptions? Join our latest interactive VB Live event for an in-depth conversation with top execs from the best subscription services in the biz.
In this webinar you'll:
* Learn how the best subscription box companies tweaked their model to make it big
* Get best practices to every subscription-based business
* Avoid pitfalls and challenges in subscription management
* Strategize the billing and payment innovations that will impact you in the next five years
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.
At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.
Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.
* Discover the one trick to never-fail push notifications everywhere, not just apps
* Drive 2770% higher conversion rates through a specific kind of push notifications
* Learn how to apply behavioral triggered push notifications in your own marketing strategy
* Build better timing into your push notifications to increase conversions
* Stewart Rogers, Director of Marketing Technology for VentureBeat
• Wendy Schuchart, Moderator, VentureBeat