Email Marketing

Community information
The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.
  • A successful lead generating webinar program doesn’t just need stellar content. Once you’ve crafted the perfect title and abstract, you’ll need to execute strategic tactics in your marketing automation system to drive registrations, views and leads.

    BrightTALK’s Marketing Campaigns Manager, Meghan Weinreich, and Dallas Jessup, our Content Marketing Manager, will share top industry insights and proven ways to see an increase in ROI from your webinars with Marketo.

    Join the BrightTALK Academy and learn how to:
    - Perfect your program setup
    - Implement successful promotions
    - Segment your target list
    - Score and nurture your leads through the funnel
    - Effectively push webinar leads to sales
    - Measure your results
  • Sponsored by Lionbridge

    It’s no secret – any well-known brand you see on a regular basis is already playing with a localization strategy to increase market reach. For your message to resonate, you need to be thinking not just at a regional level, but about your global customer experience.

    Localization isn't limited to simple translation -- you can't set it and forget it. Companies shouldn't assume, for instance, that a campaign created for Spain will be equally as effective to all Spanish-speaking consumers in the U.S. or Mexico. It's not just language, but cultural differences. Consider the message you might send to someone in Berkeley, California, versus one you might send to someone in Phoenix, Arizona or New York City. And once your unique branding content has been sent out to different geographies, your localization efforts aren't over just yet. True experts understand that the campaign as a whole is not a sum of its parts -- a campaign's success can be in the granular regions, creating a truly unique customer experience with that added local flavor to resonate within the audience.

    We'll walk you through the most common challenges that companies make and help you improve your campaign's quality, accuracy and relevance to reach the right consumer. We'll give tips on not only improving the localization process but help you deliver better metrics to senior leadership that tell the true story of your brand’s globalization.

    In this webinar, you'll learn how to:

    - Re-think campaign creation at the regional level -- and the global one
    - Effectively use in-market experts to drive better impact
    - Make your branding as world-ready as possible.
    - Use metrics to show the truest picture of your campaign's effectiveness
    - Enhance the customer experience through storytelling and added local flavor

    Speakers include:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Dave Fish, SVP, Expert Services, MartizCX
  • Do you struggle to create a successful Christmas email strategy in time to take full advantage of the festive opportunities? Struggle no more! Attend this webinar and we will help you plan accordingly and get ahead of your competitors. Ho, ho, ho!

    Why attend?

    - Identify Christmas opportunities and how this will affect your overall email strategy

    - Create engaging and unique content to make your emails worth opening

    - Use behavioural data & make the most of product marketing during Christmas

    - Produce highly personalised and targeted emails to stand out from the crowd
  • Sponsored by FollowAnalytics

    Since the beginning of time, marketers have understood that location matters. From putting guys on corners wearing sandwich boards to having airplanes dragging message banners, marketers use proximity marketing to snag hot prospects and leads when the moment is hot. Knowing where your customers are has never been easier, thanks to their own smartphone's internal GPS. Now you can target those prospects who are in the same state, city or even the same block as your salesman. Through geo-fencing and iBeacons you can even send a message to them the moment they step inside your store -- or try to lure them out of your competitor's store too.

    The flip side? You risk creeping out and alienating your customer base. Don't know where to start? Want that next great idea? Our experts will talk through the basics to master level geolocation triggers through mobile marketing automation in a fast-paced discussion. Register today!

    In this webinar, you'll
    * Learn the difference between geo-fencing, geo-targeting and geolocation
    * Discover the savvy geolocation techniques being used by today's top marketers
    * Integrate geo-fencing or geo-targeting technologies into your marketing strategy, regardless of budget
    * Understand how competitors may be luring your customers out of your business through their own geo-fencing activities on your own home turf.

    John Koetsier, VP of Research, VentureBeat
    Joe Megibow, SVP/Chief Digital Officer, American Eagle Outfitters

    Register today for this free discussion on how geo-location mobile marketing automation can take your marketing initiative to the next level.
  • On 22nd September 2015, the Marketing Nation Roadshow came to London! Discover what the great thought leaders - attendees, speakers & organisers - thought of the event in this video, filmed on the show floor!
  • Sponsored by Tableau

    There’s more marketing data available than ever, and that’s exactly why it’s so challenging to truly make sense of it all. While cloud-based data platforms have accelerated the availability and access of marketing data, it hasn’t made the marketer’s job any easier. It’s just the opposite. ‘Mo’ data, mo’ problems.’
    VB Insight’s new research on analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next 3 years. For big market cap B2C companies, it’s closer to a 100 percent increase.

    The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with data.

    Attendees will:
    * Learn the primary objectives for marketing analytics organizations today
    * Get an overview of the massively complex marketing data ecosystem. We counted 800+ vendors in use across 10 key marketing use cases
    * Understand and be able to outline the top vendors available for every use case, who's meeting expectations and who's lagging
    * Gain guidance for the types of advanced analysis your marketing organization needs to be investing in now to compete for customer relevance

    Jon Cifuentes, VB Insight Analyst
    Scott Beck, Program coordinator, Master of Science in Customer Analytics, Xavier University
    Dmitri Williams, CEO, Ninja Metrics

    This webinar will be based on Jon Cifuentes' VB Insight report, published August 21, 2015.

    Check out VB Insight to access Jon's Marketing Analytics report, and to access the latest research on Marketing Technology:
  • In this short video, Jack Wrigley - VP Business Development, Kickbox - talks data transformation and the great mashup between the CMO and CIO role.
  • In this short video, Aoife Garvan of LinkedIn, speaks to the many new creative technologies keeping marketers on their toes.
  • In this short video, Connor Shaw, Marketo's EMEA GM, continues the conversation of how marketing and sales are changing the way we communicate.
  • In this short video, Liz Smyth - Marketo's AVP Marketing - shares exactly what Marketo's Inspiration in the Nation, Marketing Roadshow is all about - collaboration, innovation, knowledge sharing and more!
  • Plus - using Marketo to design a better customer experience for the Finnish National Opera and what inspires Emma Storbacka, Business Development Director, Avaus Marketing Innovations.
  • How Jupiter Asset Management is building exoskeletons for their marketing team to become the ironmen of the future, their biggest challenge and being at the forefront of the digital transformation.
  • What’s impacting the marketing space, moving from a cost centre to a revenue generating centre and what inspires Bareld Meijering, Head of Marketing Projects, Nokia Networks.
  • Plus dealing with the unknown, risk-taking, and convergence of skills and platforms - what inspires Orlando Hooper-Greenhill, Global Creative Strategist at J. Walter Thompson Company.
  • Marketo's CMO, Sanjay Dholakia shares his view on mass marketing to engagement marketing - plus the great privilege of his career.
  • Sponsored by Autopilot

    A person’s name is the sweetest and most important sound in any language, according to Dale Carnegie. Clearly Mr. Carnegie would have heartily approved of personalization technology.

    Marketing personalization is different across every channel. Sometimes subtle, often jarring, the differences in using personal data in advertising, email, on websites, and via social media must be understood, or you run the risk of alienating your audience.

    In this editorial webinar, Stewart Rogers of VB Insight will discuss the latest findings in Andrew Jones' study of marketing personalization. He'll be joined by several esteemed personalization experts who will add their knowledge, understanding, and actionable takeaways on everything from how to achieve personalization, through to the psychology of using personal data in marketing.

    Stewart Rogers, director of marketing technology, VentureBeat
    Talia Wolf, CEO, Conversioner
    Sam Wolf, Vice President, Lucky Vitamin

    In this webinar, you'll:

    * Learn how marketers are dropping bounce rates by 35%, increasing conversions by 46%, and raising revenues by 73% using personalization
    * Find out why personalization matters, the psychology behind it, and why marketing channels change how you use personal data.
    * Discover the gap between what is possible, and what is happening right now, to help you understand the opportunity.

    Don't miss out! Register today for this live interactive discussion.
  • Most companies are the center of their own universe. This is the ugly truth plaguing our profession as marketers. But in a dizzying age of marketing technology and data, we have more access to information about our buyers than ever before. Why, then, do so many of our efforts to understand buyers fall short?

    In this webinar, Cintell Co-Founder and CMO Katie Martell will reveal:

    · The top 8 reasons customer intelligence efforts fail
    · How to calculate the value of being customer-centric
    · Strategies for operationalizing buyer insights
  • Sponsored by IBM Silverpop

    John Koetsier, VP of Research, VentureBeat
    Josh Rochlin, Mobile Customer Engagement Leader, IBM Silverpop

    Consumers are constantly on the move and always eager to engage with any brand that will make their lives better. Smart marketers recognize the need to combine mobile into the overall brand experience but, why are so many businesses failing to keep up?

    Behavior is changing quickly. Consumers may start an interaction on one device on the go, transition to a tablet at home or in the office, and subsequently interact in person. These consumers are expecting a seamless experience that today is fragmented. Successful marketers realize that the experience must be integrated to live up to the brand across all touch points but as marketing channels continue to proliferate, it is extremely challenging to get the full picture of what that individual customer experience looks like.

    After this webinar you'll have insights to

    •Gain new techniques to enrich the customer experience by understanding and acting on behaviors, preferences and sentiment;

    •Deliver amazing and integrated mobile experiences at every single touchpoint of your brand;

    •Engage your customers in the moment with contextually relevant interactions; and

    •Move beyond marketing campaigns to manage the overall experience along the customer journey.

    Mobile is driving new engagement models for your clients. Are you ready? Register today!
  • Sponsored by Capterra

    Did you know that, according to Google data from 2014, B2B buyers do an average of 12 searches before engaging on a specific brand’s site? Twelve!! But with so many different channels to reach B2B buyers and hundreds of lead generation tactics to try, how can you stand out from your competition and break through the noise?

    Find out exactly how from three, expert B2B marketers doing exactly that. Our panel of savvy SaaS marketers will share their first hand experiences of what has worked well and what hasn’t in their journey to a fully-optimized sales funnel.

    In this webinar, you’ll hear from a panel of your B2B marketing peers about:

    *Under-the-radar B2B ad channels they’ve tried, like technology reviews sites and content syndication
    *How to make the most of search, display, and paid social media campaigns for B2B audiences
    *Low-risk ways to test new lead gen tactics before scaling your spending

    Plus, there will be time at the end for Q&A to ask your specific lead gen questions to our panel.

    Nick Bhutani, Senior Digital & Acquisition Marketing Manager, Booker
    Rochelle Sanchirico, VP of Marketing, mHelpDesk
    Jamaal Saunders, Senior Marketing Analyst, Salesforce

    Register today!
  • Prospective customers are more difficult to entice than ever, and retaining them is equally challenging. With contacts increasingly seeking a seamless experience across a company’s call centre, emails, website and mobile channels, marketers can step up to help exceed prospect and customer expectations, and even achieve higher lead-to-sale conversion and retention rates.

    In this session, Silverpop Marketing Evangelist Ellen Valentine and Genesys Solution Foundry Director, Cliff Bell, will share best practices for how you can deliver the right cross-channel communications and content at this great moment of opportunity.

    Get tips for:

    •Better integrating your call centre into your overall communication strategy
    •Having more relevant conversations and increasing customer loyalty
    •Using contact centre data and digital behaviours to trigger proactive communications that increase engagement
    •Fostering a more rewarding customer journey across all channels
  • Agile marketing in the age of the customer

    Sponsored by Workfront

    Scott Brinker, CTO of Ion Interactive and
    Stewart Rogers, Director, Marketing Technology, VentureBeat
    Dave Lesué, Creative Director, Workfront

    Think about your creative, dynamic marketing team. Now, think about your process-driven, planning-centric IT department. What comes to mind?

    Oil and water? Chalk and cheese?

    Maybe, but it turns out there is a lot that marketing can learn from how IT gets things done. In fact, the top performing teams have a lot more in common with each other than you may think.

    Join Chief Martec's Scott Brinker, and other experts as we explain how marketing teams can adopt IT's best practices to best effect -- without losing the creative and artistic elements that make them shine.

    In this webinar, you'll:

    * Learn how top-performing marketing teams win by planning work in sprints
    * Understand how to organize priorities strategically
    * Discover how to prove your value as a creative team with continuous improvement
    * Find out why agile methodologies are the key to driving results

    Register today!
  • Sponsored by Janrain

    Modern marketing has become customer-centric. Rather than one-way, generic message broadcasting, marketing today is about delivering a relevant, personalized experience… but how do you deliver relevance if you don’t know who you’re talking to?

    Knowing who each customer is and what she cares about is a major challenge with two parts:

    * Data collection - picking up the digital breadcrumbs from each customer interaction
    * Data unification - tying together customer details from multiple interactions and databases

    This webinar will explain:
    * Why customer identity is more critical than ever
    * The challenges of collecting and unifying customer data
    * Key tools for capturing customer data
    * Best options for enriching existing customer profiles
    * Methods and technologies to unify customer data

    And includes data from:
    * A survey of 506 marketers about customer identity and personalization
    * 27 vendor and brand interviews

    Andrew Jones, Analyst, VentureBeat
    Scott Kabat, CMO, Prezi
    Shawn Burns, SVP web and digital marketing, Schneider Electric
    Zouhair Belkoura, CEO, KeepSafe

    This webinar will be based on Andrew Jones' ID Unification report, published in July, 2015.

    Check out VB Insight to access Andrew's ID Unification report, and to access the latest research on Marketing Technology:
  • The rise of mobile offers a once-in-a-generation chance for deeper connections with consumers because mobile is inherently intimate and always-on. Being able to reach customers at any time, on any device, allows brands to boost engagement, increase retention, and grow revenue. But with so many avenues of communication, including email, push notifications, and social, businesses run the risk of spamming users rather than communicating with each individual person in a valuable way. So, how can brands intelligently leverage the bevy of marketing channels to better understand and engage customers?

    Winning brands must embrace an omnichannel engagement strategy that’s built specifically for their channel-agnostic customer base. This webinar outlines the key issues in delivering a seamless omnichannel experience and provides actionable tactics that deliver proven ROI.

    You’ll learn:

    * Why today’s marketing automation solutions fall short of customer expectations
    * How winning omnichannel marketing strategies balance push notifications, in-app messages, email, and social communications
    * Why understanding users on a person level, and not device level, is critical in mobile
    * Why “Marketing” is evolving to “Communicating” and how to prepare for that transition

    Register today!

    Doug Roberge, Strategic Services Consultant, Kahuna
    Gee Chuang, CEO and Founder, Listia
    Jon Cifuentes, Insight Analyst, VentureBeat

    Sponsored by Kahuna
  • The world of ad technologies is exploding and Data Management Platforms (DMPs) are the next wave. Companies are talking about audience management capabilities, but they may not be offering true data management platforms.

    Join this Marketing Week webinar, in association with Adobe, to learn the jargon and get smart on DMPs. In this webinar, James Trudgian, Head of Strategy, Data & Insight at Adobe, and Aiden Caroll at Digital Doughnut, will demonstrate how DMPs:

    •Create a single customer view, providing ways to identify users, enrich their profile and action these across the digital landscape.

    •Help find new and high value audiences and monetize them.

    •Drive efficiencies across multiple channels and devices.

    •Learn how to create high value audiences and increase conversions on media campaigns.

    Register today to overcome your growing data challenges, create powerful customer insights and deliver personalised marketing campaigns.
  • Data storytelling is more important than ever to help you win over your audience. In this webinar, I'll cover why communicating with data is a mandatory marketing skill, how to mobilize your team to find interesting data, and how to make your data story engaging for your audience.
  • A successful lead generating webinar program doesn’t just need stellar content. Once you’ve crafted the perfect title and abstract, you’ll need to execute strategic tactics in your marketing automation system to drive registrations, views and leads.

    BrightTALK’s Senior marketing Manager, Andrea Goodkind, will share top industry insights and proven ways to see an increase in ROI from your webinars with Marketo.

    Join the BrightTALK Academy and learn how to:
    - Perfect your program setup
    - Implement successful promotions
    - Segment your target list
    - Score and nurture your leads through the funnel
    - Effectively push webinar leads to sales
    - Measure your results
  • Marketing technology offers new possibilities for delivering personalised, automated experiences across on and offline channels. However, before this begins the first great challenge for marketers and IT professionals is to transfer data from disparate legacy systems into new CRM tools capable of enabling automated marketing campaigns.

    In this webinar we will look at the process for migrating a wide range of fragmented data sources into a CRM system. We will look at landscape analysis, data quality rules, data aggregation and transformation, ongoing master data management challenges and the importance of all this for businesses and organisations striving for highly personalised, automated marketing campaigns.

    The session will be hosted by Rob Jones, Director at Qbase, with panelists including Holly Gage, Marketing Services Director at Bluewolf, Nick Kelly, Technical Solutions Director at Qbase, and Delia Stuber, Senior Database Support Officer at Great Ormond Street Hospital Children's Charity, fielding questions and sharing their expertise with hints, tips and golden rules for delegates.
  • A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.
  • As marketers grow in their commitment to customer experience and in their understanding of the critical role data plays in marketing’s success, personalization at scale and in context continues to challenge even the most skilled and seasoned marketers. Somewhere between the rapid evolution of digital marketing engagements and the rush to aggregate and collect data, the path from data to intelligence has been obscured and makes a state of personalized customer experience even harder to reach. In a day when the customer expects relevance regardless of channel, marketing must take a leap of faith, turning to new strategies and new opportunities to ask even more critical questions of our customer data. It is, in short, a new opportunity to make true personalization entirely possible.

    To explore the opportunity to take the next big pivot in customer experience strategy and address the new requirements of data, the CMO Council, in partnership with Microsoft, will explore the modern requirements of tapping into the power of personalization, gaining insight into where and how marketers can advance the voice of the customer in relevant and profitable experiences that transcend one-off campaigns. This webcast will pulse the marketing mindset to capture the best action plans of marketers looking to take the next step to personalization by leveraging the rich signals and contextual queues that customer intelligence has to offer.

    * Microsoft may use your contact information to send you relevant content or offers. You can unsubscribe at any time. View the privacy policy at
  • Sure, you want to execute successful automated campaigns,
    but relying on the batch-and-blast scenarios of the past won’t get you there.

    In this session, we’ll cover cutting-edge best practices for campaign automation, from lead source scenarios through to the AQL: automation qualified lead. You’ll also learn how to set campaign progression steps to yield rich leads and trackable results – even when the call-to-action isn’t clicked.
  • Marketing automation can help strengthen already successful webinar programs. It’s what amplifies and targets your leads to help you effectively nurture them through the sales funnel faster.

    The good news is that marketing automation doesn’t have to be a daunting task to be effective. There are several integration triggers that allow your team to efficiently and effectively sort through to find those higher-quality leads to share with your sales reps.

    Join Cloud Elements and the BrightTALK Academy to learn how to use the following key webinar integration features to convert leads faster:
    - Polling engagement to more effectively target personas
    - Attachment downloads to improve lead scoring
    - Webinar duration to power lead generation
    - Social sharing to create advocates
    - Webinar attendance to convert leads to opportunities
  • Webinars are consistently ranked among the top B2B lead generation tactics and can be one of your most powerful marketing tools -- but only if people attend. So how do you maximise both registration and attendance numbers?

    Join the BrightTALK Academy to discuss some of the best ways to promote your presentation - from start to finish. You’ll learn how to immediately increase registration and attendance numbers as well as:
    - How to turn employees into webinar advocates
    - Must-do’s to have registrants show up live
    - Successful techniques to ignite influencer excitement
    - Rogue social and email strategies to surprise and assure qualified attendees
  • Smart businesses know that great customer relationships are their best marketing tool.

    This means keeping in regular contact in specific ways. However, remembering to do it at the right times is hard, and what should you be contacting them about anyway?

    Join Tamsin Fox-Davies of Constant Contact to learn how and when to use auto-responder emails to create and grow great customer relationships that will bring clients back to you again and again.

    She’ll share the three key automatic emails that every business should be using and the step-by-step method to setting-and-forgetting these for your business.
  • Marketing Automation simply allows you to send the right email to the right person at the right time. In this webinar, renowned email marketing expert and Chair of the DMA Email Council, Skip Fidura, will discuss how using automation to humanise your marketing can lead to substantially better results.

    Key Takeaways:
    In this webinar you'll learn how to:
    - Engage with prospects and customer interactions in a scalable way.
    - Replicate those face-to-face interactions that are so valuable in retaining customers online.
    - Create timely, structured and relevant 1-to-1 messages in real time.
    - Maximise the return on relationship.
  • Just about every marketer is faced with the impact of digital technologies that are changing consumer habits and shifting the way we work.

    So how can you equip yourself to deal with this accelerating pace of change? And what strategies can you adopt to drive meaningful and continuous change?

    Join Econsultancy, Marketing Week’s sister brand, for a session covering the core areas of digital transformation and how you can address them within your own teams.

    On the agenda:

    •Organisational Structures and Resourcing for your marketing and digital teams
    •Insourcing vs Outsourcing key marketing roles
    •Securing Board Buy-in for digital initiatives
    •The role of agility and Innovation within digital transformation projects
    •Skills of the Modern Marketer
  • Why Experience is the New Channel for Advertisers

    The online adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting. With the amount of user intelligence and precision location technology capabilities available today, combined with an audience that is increasingly more receptive to relevant messaging, advertisers need to have a plan. What’s the most plausible way to successfully transition from the “okay” strategy of today to the advanced targeting of tomorrow?

    Join us as we take a deeper dive into understanding the complete view of location and how you can use context to take your audience targeting to the next level.

    In this webinar, you'll:

    * Get new insight into the adtech ecosystem's current migration in user targeting.
    * Hear new strategies for planning relevant messaging to target your ideal customer.
    * Learn how user intelligence and precision location targeting is the key to build a robust marketing strategy.

    Stewart Rogers, director of marketing technology, VentureBeat
    Jim Crowley, CEO, Skyhook
    Mike Schneider, VP of Marketing, Skyhook

    Register today for this live interactive roundtable discussion.
  • Multichannel and omnichannel is not all about retail. Join our Neopost webinar to explore the blending of old and new media for maximum effect.
  • Is it true that technology can now empower your sales and marketing teams with the ability to predict the buying patterns of prospective clients?

    As our world evolves into a technology-driven society, your consumer’s digital fingerprints are everywhere. Predictive marketing systems claim they can predict your next customer by mining these purchasing cues from digital behavior. Can this technology really tell us who will buy, what they’ll buy and when?

    Join host David Lewis, CEO of DemandGen as he interviews Scott Broomfield, CMO at Xactly and Zak Garner, Director of Customer Success at 6sense to understand how firms like Xactly use 6sense's predictive intelligence solution to gain insights of future buying patterns.
  • Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company – or anywhere in between – maximizing the relevance of your website is critical to your success.

    Upwards of 97% of your web audience is anonymous. Can you afford to wait to begin personalizing until they share an email address?

    Web personalization affects bounce-rates, time-on-site, page views, conversions, and other critical success metrics. In fact, we found that 87% have seen a lift of at least 5% in their most important metrics, excluding those who say it’s too early to tell. Two in five (39%) have seen increases of at least 20% in their most important metrics.

    But your company is unique. What are your priorities? How do you address them? Which vendors are relevant – to your business type, company size, audience, and budget?

    Andrew Jones, analyst, VentureBeat
    Wendy Schuchart, analyst, VentureBeat

    This webinar will be based on Andrew Jones' VB Insight report, which will be published in September, 2015.

    Check out VB Insight to access Andrew's website personalization report, and to access the latest research on Marketing Technology:
  • Today’s consumers are more savvy and more distracted than ever before; they have learned to ignore the constant marketing noise we as marketers have become guilty of pushing out. The organizations that cut through the noise and deliver relevant, highly engaging user experiences last, while those that don’t are soon forgotten.

    The goal is to provide real value to each one of your users with every communication. If you make each user feel like a person (not a segment), they will keep coming back. Ignore their needs, and they leave. Beyond just personalization, we must individualize every user experience.

    How do you scale individualization to reach every one of your users on a 1:1 level? How do you make sure you consistently provide value to every individual?

    The answer: Machine Learning

    Ask Yourself: “What if you had a marketer for every single one of your customers who knew their behaviors, product preferences, and types of topics they loved most?” Sounds impossible, unless you only have a handful of customers.

    Machine learning makes this possible, at incredible scale. When you look at Facebook, Netflix, and Amazon, they solved the same problems with powerful machine learning. That same technology used to be locked up or “out-of-reach” for the majority. That has now changed.

    In this webinar, you will learn:
    * How modern marketers have already started implementing the same powerful machine learning being used by Facebook and Amazon.
    * How companies like The Next Web have found success in repeatedly maximizing engagement through 1:1.
    * What types of insights that machine learning will surface for you faster and with greater accuracy than previously available.

    Featured speakers:
    Andrew Jones, VB Insight Analyst, VentureBeat
    Tom Davis, Chief Marketing Officer at Forbes Media
    Martijn Scheijbeler, Growth, SEO & Analytics at The Next Web
    Bob Colner, Director of Analytics at Boomtrain
  • These days, marketing is under big time pressure to perform. With budgets rapidly shifting to the CMO, the demand for marketing to prove its value to the business is only going up.

    Smart organizations are using data science to capture and disseminate this insight. The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    Advanced analytics and data science, when used the right way, can result in better allocated budgets and a more accurate measure of marketing performance — which can mean better, smarter marketing overall.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with analytics.

    Attendees will:

    * Learn about the different types of advanced analysis most commonly used today and how they impact marketing (segmentation, multi-variate testing, marketing-mix modeling, etc.)

    *Learn about attribution, and the most common models used that aren’t last touch.

    * Gain guidance on how top companies are investing in data talent, and best practices for building a data-focused marketing team

    Jon Cifuentes, Insight analyst, VentureBeat
    More panelists to be announced
    Check out VB Insight to access Jon's marketing analytics report, and to access the latest research on Marketing Technology:
  • Since it was heralded as ‘the next big thing’, the pros and cons of marketing automation have been debated at length. Data available suggests adoption rates have increased significantly but this is restricted to larger organisations and varies dramatically from industry to industry, so the overall picture is unclear. Direct feedback from our clients and our own research raise queries around the success of MA adoption, and the value of digital sources in generating revenue (marketers surveyed stated that 76 per cent of revenue is still generated through non-digital means).

    It seems there may still be some way to go before we reach the holy grail of automated multichannel actions improving lead conversion rates and reducing the sales cycle, leading to increased revenue. This webinar will look at where we are today, what is still to do and how human interaction can help fill the gaps in realising the full potential of marketing automation.
  • Join Marketing Week and IBM for this bespoke webinar outlining the steps you need to reach true digital marketing optimisation.

    This enlightening webinar with Jo Roberts (Head of Content Marketing - Marketing Week) and Jeremy Bassinder (Executive Partner – FMCG - IBM) highlights the quick wins and long term strategies that form the blueprints you need to maximise your digital strategy.

    In this hour long session Jo and Jeremey will discuss:
    •Creating a digital blueprint
    •Test, test and test again
  • Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.

    While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to change.

    Today’s increasingly complex, distributed and digitally driven marketing ecosystem is putting pressure on global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. While digital marketing complexity is enormous—providing most CMOs with major transformation challenges—many are thriving on new customer insights and campaign measurement tools that make a strong case for marketing value, spend and sales pipeline contributions. They are collaborating at unprecedented levels with CFOs, CIOs and COOs, as well as establishing themselves as market experts, customer experience architects, and well-informed global strategists.

    Further webcast details will be announced shortly.
  • November 5, 2015 at 10 am PST/1 pm EST

    If you've ever seen a picture of Taylor Swift or Jon Hamm in a magazine, you'll know the outfit they are wearing wearing probably cost in the region of $1-10k. You really, really want to look like Taylor Swiff or Jon Hamm, but that's a bit out of your price range. Fortunately, the magazine has your back, and tells you how to buy (almost) the same looks for under $100.

    We thought it was high time someone did that, but with marketing technology.

    In this webinar, we'll tell you which marketing technologies are most popular among the Fortune 500s of this world, and then explain how to "get the look" for considerably less. Sometimes free.

    By attending this webinar, you'll:

    * Find out which marketing technologies have the most 'enterprise-class' users
    * Discover free or cheap alternatives to start using today
    * Learn the limitations of those more cost-effective solutions
    * Get the scoop on the up-and-coming products making waves

    Tune in, and we'll show you how to get Saks Fifth Avenue products for an Old Navy price.

    Stewart Rogers, Director of Marketing Research, VentureBeat
    Wendy Schuchart, Analyst, VentureBeat

    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in October, 2015.

    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology:
  • Join Lattice for a guided tour of the marketing tech stack that powers Hootsuite's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Shantel Shave:

    Shantel Shave is the Director of Demand Generation at Hootsuite, the world's most widely used social relationship platform. Prior to Hootsuite, she built successful B2B marketing technology stacks at Colligo Networks, ActiveState, and Sophos.
  • Business intelligence becomes marketing intelligence: How data visualization and super-dashboards are helping companies finally understand marketing impact

    Doing marketing in an omnichannel world means the data coming in is uniquely messy. It’s in different formats, with systems naming things differently measuring differently, and reporting differently. It’s a hugely manual effort to reconcile all your data and is at best, daunting, and at worst, a complete disaster.

    In this webinar, you'll:

    *Discover the top platforms marketers are using to measure marketing impact from multiple sources

    *Learn best practices for managing your marketing data and making sense of the chaos

    *Get the secrets of marketing intelligence from today's experts in top companies.

    Jon Cifuentes, research analyst, VentureBeat
    More speakers to be announced

    This discussion will reveal research from Jon Cifuentes' latest VB Insight report, to be released in October 2015.
  • So I think we can all agree Social Media in digital years is getting on a bit. Might not be the "email grandfather" yet but is definitely getting the middle-aged spread – or maybe that’s just me… anyway …

    Back when social media started, the companies who were first to adopt, typically got the first advantage, failed faster, learnt quicker and could show the results. We live in a world of too much content, the churn is horrible! Now, more than ever, it’s important to be brave with your social media communications and engagement, to get the ROI you need for the business.

    In this presentation Joe discusses what it takes to be brave with your social media efforts and the need for it, from putting your brand in the hands of others (employees and influencers) to sacrificing your brand for the greater good of results. From the presentation Joe will provide you with actions you can take to the office tomorrow.
  • According to Econsultancy’s 2014 email marketing census, 36 per cent of marketers cite poor measurement and analytics as barriers to effective email marketing. They know that the right metrics will drive the right business results but while the essential metrics (delivered, opened, clicked or click to open) have served us well, they are not necessarily the ultimate measure over a period of time.

    In this webinar Skip Fidura of dotmailer takes a look at:

    How marketers can measure engagement though 'click and open reach' and 'dwell (or read) time'.
    The term 'the halo effect', how it can be measured and how it's in line with multichannel marketing measurement.
    The 'post click funnel' metric and making sure your campaign assessment isn't incomplete.
    How to examine your 'time of action' which will drive tests and improvements.