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Email Marketing

  • Neuromarketing - How to be Remembered
    Neuromarketing - How to be Remembered
    Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, Marketo Recorded: Nov 16 2018 62 mins
    Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?

    Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.

    You will learn:
    - Strategies for transforming yourself and your marketing message into something worth noticing and remembering
    - How people pay attention, remember content, and ultimately act on it
    - How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
  • How to turn customer experience into customer trust
    How to turn customer experience into customer trust
    Louise Thorpe, Chief Privacy Officer, American Express Recorded: Nov 13 2018 62 mins
    Forrester found that only 11 percent of companies are able to deliver a customer experience (CX) that sets them apart from their competition. Without a CX that elevates the brand, companies are at risk of being left behind while customers choose to spend their purchase dollars or business investments elsewhere.

    There are four key ways to ensure that your CX is flawless and your market share keeps growing. It starts from the inside out, with a unified vision of CX; a strategy to solve problems fast while offering self-help; continuous, ongoing iteration and improvement of best practices, and a consistent, personalized experience in every way.

    To learn more about why CX has to be the core of your company and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!

    Register here for free.

    Webinar attendees will learn:
    * How to build trust with increasingly savvy consumers
    * Why brand reputation is your most important calling card -- and how to protect it
    * The key qualities customers look for in a trusted brand
    * The secrets of the modern customer-focused organization

    Speakers:
    * Louise Thorpe, Chief Privacy Officer, American Express
    * Andrew Leede, Product Owner, Blinker
    * Ting Ting Luo, Senior Product Marketing Manager, Docusign
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Docusign
  • The ROI of Experiences
    The ROI of Experiences
    Maxie Schmidt-Subramanian (Forrester), Robert Haws (Adobe), Kari Woolf (Adobe) Recorded: Nov 13 2018 46 mins
    Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. A global Forrester study, commissioned by Adobe, shows that investment in experience leads to demonstrable gains in both internal and external metrics — from Employee Satisfaction to Customer Retention to YoY Revenue Growth. Come see how investing in experience doesn’t just make for a good story. It’s good for business.

    In this session, you will learn:
    - Where Experience Businesses are investing resources to improve customer experiences.
    - The returns they are realizing on those investments.
    - Highlights of industry-specific priorities and results.

    Presented by:
    - Robert Haws, Senior Manager, Content Strategy & Marketing, Adobe
    - Kari Woolf, Group Manager, Adobe
    - Maxie Schmidt-Subramanian, Principal Analyst, Forrester
  • Breaking Down Data Silos to Increase Sales
    Breaking Down Data Silos to Increase Sales
    Jared Geurts, Senior Director, Analytics, Utah Jazz Recorded: Nov 8 2018 38 mins
    The NBA Utah Jazz wanted to unlock the power of its customer data to offer personalized ticket packages and offers. Its previous strategy – where all users received the same marketing messages at the same time – did not utilize customer data insights and served only to promote the offers the team thought were best, rather than listening to the needs of customers.

    Watch this main stage presentation from Digital Velocity San Francisco to see how the Utah Jazz adopted a new approach that enabled them to fully understand each individual customer and serve personalized offers according to their past behavior and preferences.
  • Lead Generation: how do you nurture good sales leads?
    Lead Generation: how do you nurture good sales leads?
    Phil McGuin, Demand Generation Director, Stickyeyes Recorded: Nov 8 2018 48 mins
    Watch our webinar and follow the 4 stages of lead nurturing to drive more leads and sell more stuff!

    Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa.

    This webinar, presented by Stickyeyes Demand Generation Director, Phil McGuin will take you through the four key stages of lead nurturing that will:

    -raise awareness and perception of your brand;
    -convince your prospects of your credentials; and
    -convert those leads into a positive commercial action.

    Sign up now and take away learnings from real-world businesses to help you nurture your sales leads more effectively and drive more sales.

    This webinar is part 2 of a series of webinars on Demand Generation. You can view our previous session on ‘How to get more quality leads into your pipeline’ - https://www.brighttalk.com/mybrighttalk/channel/16065/webcast/333345/brighttalkhd
  • Can you deliver the personalization your customers demand?
    Can you deliver the personalization your customers demand?
    David Hardtke, Director of Advertising Science, Pandora Recorded: Nov 6 2018 61 mins
    More and more, savvy customers are willing to share info about themselves and their browsing behavior — but in return, you have to use those powers for good. Or in other words, start serving them up completely personalized web and mobile ads that reflects their tastes, values, and preferences in every (not-creepy) way. It’s the key to delivering the kind of goods and services that keep your customers clicking — and more than happy to keep handing over their personal information.

    It’s also hard to pull off. To learn how companies like Pandora flawlessly serve up the customized advertising that clicks, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    * How to offer your customers content that connects to their lifestyle and tastes
    * The intersection between art and science in the new world of hyper-personalized advertising
    * How to create customized content that connects without creeping out customers
    * Best practices companies like Pandora and Trulia use to create authenticity and bring in more revenue.

    Speakers:
    * David Hardtke, Director of Advertising Science, Pandora
    * Deep Varma, VP of Engineering Trulia
    * Moira Dorsey, Founder, Dorsey Experience
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Cvent
  • The Simplification & Smarter Adoption of Marketing Automation
    The Simplification & Smarter Adoption of Marketing Automation
    CleverTouch Marketing Recorded: Nov 6 2018 108 mins
    Simplicity is probably the most underrated and underused concept in business today, yet as the rate of Marketing Automation growth and adoption continues to sky rocket, so has its complexity. Customers are feeling left behind, as are the associated Marketing Automation skills.

    This event provides insight and solutions to help simplify your Marketing Automation usage and adoption, including:

    Different approaches to Marketing Automation simplification
    How to drive better adoption across your organisation
    Building a framework for talent and skills
    Inhouse or outsourced: is there a better approach?

    We’ll be joined by Tim Creak, Marketing Operations Manager, Fujitsu, who will share the approach and learnings Fujitsu have taken in driving a successful Marketing Automation deployment across 30 countries and 300+ marketers.
  • How Fujitsu Have Driven Adoption and Simplified Marketing Automation
    How Fujitsu Have Driven Adoption and Simplified Marketing Automation
    Tim Creak, Marketing Operations & Strategy, Fujitsu Recorded: Nov 6 2018 47 mins
    CleverTouch client Fujitsu share insight and best practices on to implement marketing automation technology across 27 countries.
  • Beyond Revenue Performance: Real KPIs of B2B Marketing
    Beyond Revenue Performance: Real KPIs of B2B Marketing
    Lori Wizdo, VP, Principal Analyst, Forrester Research Recorded: Nov 6 2018 38 mins
    Revenue performance has become standard for B2B marketers with more than 3/4 of global B2B marketing decision makers measuring marketing’s impact on pipeline & revenue. But as recently as a decade ago, the idea was radical. Marketing leaders adopted the practice, requiring cultural change, re-engineering of the marketing & sales process, & deep investment in marketing automation. We’ve seen the results; revenue marketers contribute nearly 30% more than other B2B marketers.

    But, there’s been an unintended consequence. In many firms, marketing is now seen as the supplier of leads to a load-bearing sales force. That belies the reality that marketing is evolving to be the steward of the customer relationship across the lifecycle. The question for marketing execs is: “what measures & metrics demonstrate the full value of marketing to my organization?” Check out this on-demand session with our guest, Lori Wizdo, VP, Principal Analyst, Forrester Research, we’ll dig into practical approaches to that challenge, specifically:

    - How to link marketing performance to corporate performance in ways the CEO, CFO & COO care about

    - Which 10 metrics are more important to measure than revenue performance

    - What metrics should be on the ‘Marketing Performance Dashboard’
  • The MarTech Recipe For a Well Done ABM and Sales Strategy
    The MarTech Recipe For a Well Done ABM and Sales Strategy
    Carlyn Manly, Head of Marketing, Folloze - Gil Allouche,CEO, Metadata.io - Daniel Gaugler, CMO, PFL Recorded: Nov 1 2018 51 mins
    It’s happened to all of us—you think you have everything you need to make that great dish for your dinner party to only realise halfway through you are missing some essential ingredients. Sound familiar?

    Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result?

    Marketo has brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy. Watch Marketo, Folloze, Metadata.io, and PFL for The MarTech Recipe For a Well Done ABM and Sales Strategy.

    You'll learn:

    - How to use AI technology to accelerate existing opportunities and target net new accounts

    - How to easily create and deliver single or multitouch content-based journeys to your high-value customers and prospects

    - How to accelerate productivity and drive business forward with tactile marketing automation, swag and create extreme personalised marketing campaigns
  • Putting Predictive Analytics to use for delivering better customer experiences
    Putting Predictive Analytics to use for delivering better customer experiences
    Matt Dimond, Consultant at BlueVenn Recorded: Oct 31 2018 36 mins
    Our research across 3000 consumers found that 9 out of 10 are willing to pay more for a better customer experience, and with predictive analytics, you can deliver this personalized experience on a large scale - but how?

    In this session we will look at the important, but less glamorous, aspect of predictive analytics – the data. We’ll explore the power of CDPs to provide the foundation for predictive modelling and look at some multi-channel retail examples of predictive models that can reinforce customer loyalty and increase purchase probability.

    You will learn:

    •What you should consider in order to prepare your data before using it for predictive analytics
    •How using predictive analytics can benefit your business
    •The different ways you can use predictive strategies

    Questions to ask:

    1)Do you use predictive models in your marketing campaigns?
    2)If yes, how effective are you finding predictive analytics?
    3)What question would you like to post to the presenter Matt?
  • Leveraging AI to boost customer acquisition, engagement, and retention
    Leveraging AI to boost customer acquisition, engagement, and retention
    Brian Witlin, CEO, Yummly Recorded: Oct 30 2018 61 mins
    Your instincts are good — but AI can make them flawless. With AI, every time a customer engages with your brand, you’re making that moment really count.

    Add AI powered predictive analytics to ensure the right message at the right time, targeting is accurate and high-value, and customer support is proactive. Automate chat-based customer service, and give your agents more info off the top. Level up the shopping experience by offering the right products at the right time — and add contextual conversation to narrow their choices down.

    Customers want this kind of service and attention. And if you can’t deliver, they’re going to find the company that can. So don’t miss this VB Live event, where you’ll learn more about being relevant to your customers, making their engagement meaningful, and more!

    Register now for free!

    Attend this webinar and learn:
    * How AI levels up personalization and customer engagement
    * How to use AI-fueled data analytics to create tactical marketing plans.
    * How to create personalized moments without being creepy
    * How to increase real and effective relevance to customers across channels

    Speakers:
    * Grant Langston, CEO, Eharmony
    * Dave Gerhardt, VP Marketing, Drift
    * Brian Witlin, CEO, Yummly
    * Moira Dorsey, Founder, Dorsey Experience

    Sponsored by Drift
  • Drive Smarter Experimentation and Personalization with Fully Integrated Data
    Drive Smarter Experimentation and Personalization with Fully Integrated Data
    Kyle Brierley, Director, Global Integrated Solutions Recorded: Oct 30 2018 40 mins
    When it comes to your experimentation program, you’re only as reliable as the data you use. When customer data is siloed and fragmented, it impacts the user experience and internal operations. You need to ensure your team is leveraging the most comprehensive visitor and event-level data to build better cross-device user experiences and create highly targeted experiments and personalization strategies for audiences.

    In this webinar, you’ll learn:

    - How to fuel better user experiences with centralized, comprehensive, and enriched data

    - How to stitch together anonymous and known visitor data and then leverage those audiences to generate more consistent cross-device experiences

    - How to leverage both online and offline data to deliver a seamless user experience across devices

    - How to connect client-side and server-side integrations for increased performance and real-time experiences
  • Hot or Not – A Live Critique of Email Capture Forms
    Hot or Not – A Live Critique of Email Capture Forms
    Kath Pay, Holistic Email Marketing & Austin Bliss, FreshAddress Recorded: Oct 30 2018 62 mins
    Trying to grow your email list? No matter what you are doing to get the attention of your prospects, in the end, it all comes down to your email address capture form… is it performing as well as it could? Volunteer your form for critique.

    Kath and Austin will provide you with live analysis and constructive suggestions on how to immediately improve the quantity and quality of the email addresses you are capturing. They'll also talk through best practices, target metrics, error messages, confirmation pages, and more! All attendees will leave with great takeaways to immediately improve the quantity and quality of email addresses they are capturing.

    To submit your site, email us at Marketing@freshaddress.com
  • Don't be a copywronger! The dos and don'ts of effective email marketing copy
    Don't be a copywronger! The dos and don'ts of effective email marketing copy
    Aparna Gray & Beatrice Ellefsen Recorded: Oct 24 2018 27 mins
    Creating copy for marketing emails is no easy job. And let’s face it, not everybody is a natural copywriter. However, it’s critical that your email content is relevant and engaging so that your emails are opened and acted on.

    Join us for our webinar: Don't be a copywronger. Where we'll be discussing the dos and don'ts when it comes to writing engaging copy, helping you to send better emails now.

    Join our webinar to:

    • Learn five tips to help you write better content

    • Discover which one of your emails is the most important and learn how to optimise it

    • See strong content examples to help you become a copy-RIGHT-er!

    Presenters:
    Aparna Gray, Head of Marketing, APAC, dotmailer
    Beatrice Ellefsen, Head of Customer Success, APAC, dotmailer
  • Marketing automation: Turning contacts and content into opportunities
    Marketing automation: Turning contacts and content into opportunities
    Matt Parfitt, President - Vuture Recorded: Oct 18 2018 44 mins
    Increasingly, marketing must promote a business-led, customer-first attitude, through understanding client insights to drive relevant and timely engagement. Join us for a webinar to learn how automation technology can deliver bespoke experiences designed to increase measurable engagement and create rewarding, focussed conversations between your organisation and clients to drive positive ROI.
  • 10 Mistakes Brands Make on Black Friday
    10 Mistakes Brands Make on Black Friday
    Cara Wilson, Digital Marketing Manager, Pure360 & Kristian Bannister, Senior Marketing Manager. Pure360 Recorded: Oct 18 2018 47 mins
    It’s almost here. The most wonderful time of the year for retailers: Black Friday and Cyber Monday.

    For many it can make or break an entire year.

    Yet many brands are still delivering the same generic Black Friday marketing. Year in. Year out.

    In this webinar we reveal the 10 Black Friday mistakes that brands make and how to avoid them.

    You'll learn:

    → How to supercharge your sales funnel this Black Friday
    → How to convert new customers cost effectively
    → Why you shouldn’t neglect your existing customers
    → How to avoid bland Black Friday marketing
    → Why short term thinking could be damaging to your results

    Watch the webinar. Avoid the mistakes. Make this Black Friday your best ever.
  • Single Customer View – A Mythical Beast or the Holy Grail of Marketing?
    Single Customer View – A Mythical Beast or the Holy Grail of Marketing?
    Jim Kelly, Principal Consultant at BlueVenn Recorded: Oct 10 2018 55 mins
    According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:

    (1) How to unify data and the process data must go through
    (2) The benefits and gains seen from a Single Customer View
    (3) Evolution of the marketing database and rise of Customer Data Platforms.

    Grab your notepad and pen and join us for this monster of a session!

    Questions to ask:

    1) Do you have a CDP, Single Customer View or Data Warehouse?
    2) If yes, is it owned by marketing or IT?
    3) What question would you like to post to the presenter Jim?
  • How to Use Your Data to Drive Sales Leads and Conversions
    How to Use Your Data to Drive Sales Leads and Conversions
    Danny Moschke, Digital Strategist, Tealium EMEA & Korbinian Spann, Data Management Industry Expert Recorded: Oct 4 2018 55 mins
    Data should not be underestimated as it is a company's greatest asset. The ability to collect customer data from multiple sources of interaction and act on it in a unified way is key to generating leads, increasing conversions and improving customer experiences.

    Join this interactive discussion to learn:

    - The relationship between data and revenue

    - How data sources can be used and the insights garnered

    - What are common problems and how to solve them

    - The role of data across your sales cycle

    - 5 Steps you can take to start driving sales leads and conversions from your data
  • Location data: The secret to really knowing your customer
    Location data: The secret to really knowing your customer
    David Bairstow, SVP Product Management, Skyhook Recorded: Oct 3 2018 60 mins
    Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

    From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

    Register for free now!

    During this webinar you’ll learn how to:
    * Boost engagement with location-based consumer insights and competitive intelligence
    * Gain insight into the behavioral patterns of customers and prospects
    * Apply the best use of location data for your business

    Speakers:
    * David Bairstow, SVP Product Management, Skyhook
    * Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing?
    Rolf Schromgens, CEO, Trivago Recorded: Oct 3 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing?
    Rolf Schromgens, CEO, Trivago Recorded: Oct 3 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • How to Build a World-Class Email Personalisation Strategy
    How to Build a World-Class Email Personalisation Strategy
    Kath Pay, Holistic Email Marketing & Kristian Bannister, Pure360 Recorded: Oct 3 2018 57 mins
    We all know the benefits of personalisation for email marketing, yet many marketers are still struggling to advance beyond the basics.

    When used well, personalisation can have a transformative effect on not just an email marketing programme, but on your customer experience as a whole.

    And it goes without saying that personalisation generates amazing results. Research by Experian revealed that personalised emails deliver 6 times higher transaction rates.

    Earlier in the year Pure360 and Holistic Email Marketing surveyed marketers across a wide range of sectors to understand how email personalisation is being used today.

    In this webinar, we dive into the results and offer advice you can put into practice. From overcoming data issues through to creating seamless cross-channel experiences.

    No matter where you are on your journey, this webinar will guide you towards building a world-class personalisation strategy.

    You will learn:

    → How personalisation is currently being used in email marketing
    → How to overcome common challenges that hold marketers back
    → How to move beyond email and deliver true cross-channel personalisation
    → Why you need to think of personalisation as a tool and not a goal
    → What incredible personalisation looks like in practice
  • Artificial intelligence: Science Fiction Becomes Marketing Fact
    Artificial intelligence: Science Fiction Becomes Marketing Fact
    Robin Stephens, Director, Vuture Recorded: Oct 2 2018 41 mins
    As the Bank of England weighs in on the impact artificial intelligence will have on employment and, in turn, the economy, understanding the reality of AI for business and how to prepare for its arrival has never been more important for you and your organisation.

    Join us for a webinar that will dispel the fiction and present the facts to showcase the value that AI can deliver to your firm.
  • Keep it super simple with design and creative
    Keep it super simple with design and creative
    Gavin Laugenie & Ger Ashby Recorded: Oct 1 2018 54 mins
    In this recorded webinar we look at how sometimes the simplest content can have the biggest response from your audience.

    Listen in as dotmailer Digital Strategist, Gavin Laugenie and Creative Director, Ger Ashby, share expertise on how less is more in the world of busy inboxes.

    Rather than bombard you with pure theory and statistics, we will show you how to implement some of these design elements in your own emails. We'll cover: designing for 'images off' recipients, enhancing creative with animation, effective CTAs to increase engagement and all-important design best practices.
  • Customer Experience Email Marketing: Getting Ahead of the Consumer
    Customer Experience Email Marketing: Getting Ahead of the Consumer
    Kath Pay (Holistic Email Marketing) & Dave Holland (Liveclicker) Nov 20 2018 4:00 pm UTC 60 mins
    Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn't be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: "How can we help you today?"

    Join this webinar to:
    Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
    Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
    Be inspired by some great examples of emails that are delivering CX Email Marketing well

    Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer
  • Secrets to Digital Advertising from Marketo
    Secrets to Digital Advertising from Marketo
    Scott Minor, Online Marketing Program Manager, Marketo and Favian Castillo, Digital Marketing Specialist, Marketo Nov 27 2018 10:00 am UTC 30 mins
    How does Marketo get the most out of their own search and social advertising campaigns? Join Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo.

    You'll learn Marketo's secrets to:

    - Targeting, user experience, and tracking
    - Measuring success/ROI by program, campaign, and individual ads
    - Retargeting, ABM campaigns & more!
  • Email Marketing Vendor Satisfaction – Insights from the Report
    Email Marketing Vendor Satisfaction – Insights from the Report
    Kath Pay of Holistic Email Marketing, and Bram Smits of Tripolis Nov 29 2018 2:00 pm UTC 60 mins
    Join Kath Pay of Holistic Email Marketing and Bram Smits of Tripolis as they cover the state of play in email vendor use and satisfaction among email marketers around the world.

    Kath (CEO and founder, Holistic Email Marketing) and Bram (CEO, Tripolis) will discuss the surprising implications of their joint research study, Email Marketing Vendor Satisfaction. They'll cover these and other findings:

    •Which categories of email service providers (small-medium, medium-enterprise or suite vendors) have more satisfied users
    •Which tools and services their ESPs provide marketers actually use
    •How marketers are adopting new technology like AI
    •Which tools, services plug-ins are most popular
    •Whether business strategy factors into technology decision-making – if at all.

    Download your free copy of Email Marketing Vendor Satisfaction in advance and join the discussion with your own questions and comments.

    Reserve your spot today! If you can't attend the live discussion, don't worry – we'll send you a link to the recorded version.
  • Increase Brand Trust: Understanding 7 Key Views Consumers Have On Their Data
    Increase Brand Trust: Understanding 7 Key Views Consumers Have On Their Data
    Lindsay McEwan, General Manager, EMEA, Tealium Nov 29 2018 4:00 pm UTC 60 mins
    The GDPR 2018 brought a once-in-a lifetime change to the legal basis on which individuals share their data with organizations. Brands are ensuring that their data-driven practices are in line with the regulation, but what do consumers think of the new law? How do they expect their data to be used and do they intend to exercise their new rights?

    Join us for a behind the scenes look into how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience. Register now and learn the:

    - Pivotal changes to the data landscape
    - 7 key findings from consumers and how they view their own data
    - Key strategies and steps to dramatically improving consumer brand trust
    - And so much more!
  • Email marketing: building trust and relationships with email
    Email marketing: building trust and relationships with email
    Lili Boev, Director of Client success Dec 4 2018 4:00 pm UTC 60 mins
    Join us on December 4th, 2018 at 4PM GMT to learn more about email marketing. From best practices to industry insights. Lili Boev, Director of Client success at Vuture will reveal her secrets.
  • How esports can combine old and new monetization models to reach new heights
    How esports can combine old and new monetization models to reach new heights
    Dean Takahashi, Lead Writer, GamesBeat Dec 4 2018 6:00 pm UTC 60 mins
    Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports.

    There is a lot for the video game industry to learn from the legacy sports broadcast model; but there’s a catch: The video games industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences.

    So why would we just do it the same way as before? The answer? We probably won’t. Not for long at least.

    In this special session, our panel of experts will unpack the old and the new of esports, and explore where genuine innovation may come from in the future. We’ll discuss how to get the most out of traditional methods, and how some companies are experimenting with new approaches to engaging with audiences and driving revenue.

    Register now to join us for free.

    Attend this webinar and learn:
    * How the current esports model stacks up against traditional sports, and where the money is coming from now
    * The new technologies that will change the existing business model
    * The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line

    Speakers
    * Jonathan Singer, Industry Strategist, Akamai
    * Robb Chiarini, Director esports, NCSA at Ubisoft
    * Dean Takahashi, Lead Writer, Gamesbeat
    * Kent Wakeford, Co-founder and COO, Gen.G

    Sponsored by Akamai
  • How to Grow Marketing Impact, Not Impressions
    How to Grow Marketing Impact, Not Impressions
    Jordan Con, Product Marketing Manager, Bizible and Lizzy Funk, Demand Generation, Marketo Dec 5 2018 2:00 pm UTC 45 mins
    How to efficiently maximise real impact in a data-driven marketing world.

    All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.

    In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
  • Designing a Data Supply Chain for Data-As-A-Service
    Designing a Data Supply Chain for Data-As-A-Service
    Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Dec 5 2018 6:00 pm UTC 30 mins
    Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and methodologies need to be implemented to ensure accurate and seamless alignment of data within the overall business strategy.

    Join this webinar to learn:

    • Why a data supply chain is critical in creating a high performing data and analytics program
    • How to build a data supply chain
    • 4 ways data-as-a-service becomes a necessity for organizations
    • How to standardize how data is requested and received
  • How smart companies use voice and bots to get and keep more customers
    How smart companies use voice and bots to get and keep more customers
    Rachael Brownell, Moderator, Venturebeat Dec 11 2018 6:00 pm UTC 60 mins
    The landscape of voice and chatbot-to-customer interactions is blowing up. Whether it’s a trusted AI assistant like Alexa or Google Home, or an integrated voice or chatbot tool within a brand interface like Kayak’s customer service experience, customers are increasingly willing to engage with brands via voice chat.

    AI assistants are getting smarter, and becoming capable of helping consumers sort through the avalanche of choices available in every decision, from buying phone plans to toothbrushes. And your marketing efforts will have to shift priorities in a major way to capture the attention of these newly connected customers as assistants get smarter and customers learn they can rely on their results.

    To hear about actual voice chat use cases, the differences between integrated bots and AI assistants, and how to leverage voice and bots for amaze-and-delight experiences right now, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    How bots and voice are uniquely positioned to help customers make purchasing decisions
    How brands can address the advantages of integrated bots and an AI trusted assistant like Alexa
    The best ways to leverage voice and bots to optimize the customer experience
    What's next for voice and bots

    Speakers:
    Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!

    Sponsored by LogMeIn
  • Bridging the online and offline marketing gap
    Bridging the online and offline marketing gap
    Rachael Brownell, Moderator, VentureBeat Dec 12 2018 6:00 pm UTC 60 mins
    While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.

    Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.

    To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:
    * How to use martech to digitize offline channels
    * How to integrate traditional marketing efforts into their newer tech-driven marketing stack
    * The importance of combining online and offline marketing
    * How to track offline conversions

    Speakers:
    * Rachael Brownell, Moderator, VentureBeat

    More speaker coming soon!

    Sponsored by Cvent