Hi [[ session.user.profile.firstName ]]

Email Marketing

  • The Ultimate Guide to Contextual Marketing for the Restaurant Industry The Ultimate Guide to Contextual Marketing for the Restaurant Industry Michael Ricci, Chief Marketing Officer at Digital Fusion and Marissa Goba, Account Manager at Movable Ink Recorded: Jul 28 2016 37 mins
    Want to provide your guests with a best-in-class experience that keeps them coming back for more? In this webinar, you’ll learn how to create a contextual experience with email that drives engagements and boosts sales. You’ll learn how to create personal experiences, leverage loyalty data and provide a better mobile experience for your guests.
  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson & Russell Parsons Recorded: Jul 28 2016 59 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • Réinventer l’Email pour le consommateurs de 2017 Réinventer l’Email pour le consommateurs de 2017 Philippe Gateau Sales Manager SEMEA, Movable Ink Recorded: Jul 28 2016 32 mins
    Au cours des derniers mois, les consommateurs ont vu s’accumuler dans leur boites de réception des emails peu attractifs et toujours plus nombreux. Envoyer le même message à une audience de masse conduit à des performances limitées, sachant que 54% des consommateurs déclarent vouloir se désabonner des programme dont le contenu n’est pas pertinent.

    Pour avoir du succès en 2017, vos campagnes d’email marketing se devront d’être hyper-personnalisées pour chacun de vos destinataires, en fonction de son comportement, de données contextuelles en temps réels, pour créer une expérience email convaincante.

    Lors de ce webinar, Philippe Gateau, SEMEA Sales Manager chez Movable Ink conduira une présentation du paysage email actuel, et des tendances qui auront un impact réel en 2017. De plus, vous verrez, au travers de nombreux exemples concrets, comment de grandes marques utilisent la personnalisation et la contextualisation pour créer des campagnes performantes avec des résultats chiffrés.
  • Massively engaged: Building mobile apps that inspire loyalty not just downloads Massively engaged: Building mobile apps that inspire loyalty not just downloads TJ Hunter, Sr Director of Consumer Marketing, Rosetta Stone Recorded: Jul 27 2016 62 mins
    If you’re an app product manager or marketer without a robust strategy to increase ARPU and raise LTV, you’re leaving money on the table. Whether because of poor engagement, low social engagement, or poor user interface, your app limitations are costing you money.

    Everyone knows that the difference between success and failure in mobile app business is long-term customer engagement and higher LTV, but lighting a fire in the hearts of consumers is easier said than done. From app discovery to customer retention to long term value, finding the right combination of strategies to build massively effective customer engagement is part art and part science.

    Join VentureBeat and our panel of experts as we demystify app engagement and the technology that supports it. In this webinar, you’ll learn to:
    • Leverage in-app personalization to build loyalty
    • Proactively seek and secure high levels of customer satisfaction
    • Increase customer retention rate
    • Raise revenue per user
    • Implement strategies that increase LTV and increase ARPU


    Speakers:

    * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division
    * Benjamin Weiss, Mobile Product Manager, Walgreens
    * Shahar Kaminitz, Founder & CEO, Insert
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by: Insert

    Register for this free executive level learning opportunity today!
  • How to Create a Small Business Marketing System How to Create a Small Business Marketing System Jared Kimball, Conversion Strategist, Infusionsoft Recorded: Jul 26 2016 90 mins
    Do you ever wonder:
    • What to say that will make leads take action?
    • How to structure your content so it converts?

    In this webinar, you'll learn:
    • Common advertising and marketing myths that small businesses fall for
    • 3 ways to innovate your business so you stand out in any crowded marketplace
    • A 5-step framwork to attract your ideal customer's around the clock
  • Reimagine Engagement with Pardot, B2B Marketing Automation by Salesforce Reimagine Engagement with Pardot, B2B Marketing Automation by Salesforce PHIL SIMPSON - Regional Sales Manager, Salesforce Pardot Recorded: Jul 26 2016 45 mins
    B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams.

    Join us for a quick 40-minute look at how Pardot is:

    - Powerful enough to deliver the personalized experience that buyers expect
    - Simple enough to make this a manageable and scalable effort for your sales and marketing teams
    - Connected enough to make working together a seamless process, allowing sales and marketing to deliver a truly frictionless customer experience

    We’ll also be joined by a Pardot client, who will share how marketing automation has transformed the way that they market and sell!
  • 3 Ways to Transform eBooks to Boost Your B2B Marketing Results 3 Ways to Transform eBooks to Boost Your B2B Marketing Results Vanessa Porter - Director of Marketing at SnappApp Recorded: Jul 26 2016 40 mins
    Almost every B2B marketer has experience leveraging eBooks. eBooks are an effective way to provide rich content while creating a fun experience for your audience; however, running the same eBook creation and promotion process over and over again can get boring (for both you and your audience).

    In this webinar, SnapApp joins us to discuss three ways you can transform eBooks to engage your buyers at every stage of their journey to boost your B2B marketing results.

    You’ll learn:

    How to create engaging content for each stage of the buyer journey
    How to transform eBooks into interactive content that engages users and converts more leads
    What best-in-class marketers are doing to squeeze more value out of their existing eBooks
  • Customer Data - The New Value Exchange Customer Data - The New Value Exchange Adam Corey, Tealium Recorded: Jul 21 2016 29 mins
    With the continued explosion of digital and data-centric technologies, a rich stream of customer data is increasingly available to today’s marketers – and a company’s first-party data is undoubtedly a growing source of competitive advantage. But the opportunity to generate deeper customer insights and understanding with that data comes with the expectation of a connection or interaction that goes beyond the transactional.

    During this interactive discussion, Adam Corey - VP of Marketing at Tealium - will explore how data has become the new 'value exchange' between brands and consumers, and how to leverage that data to generate business value while maintaining consumer trust and loyalty. He'll share:
    - the pivotal moments of data capture that brands should focus on (or steer away from)
    - the key differences between a transactional vs. emotional data exchange
    - the core principles of a successful data-driven approach
    - the critical elements of a comprehensive data security/ privacy practice

    We hope you'll join us.
  • Dear B2B Marketer: A Love Letter From Your Sales Team Dear B2B Marketer: A Love Letter From Your Sales Team TIFFANI BOVA, Global Customer Growth and Innovation Evangelist at Salesforce Recorded: Jul 20 2016 45 mins
    We all know that when sales and marketing are in sync, deals close faster and revenues soar. The research tells us it’s true. Our gut tells us it’s true. But putting ideas into action isn’t always so easy. Marketing often lacks perspective on what’s really going on in the field, and how to best influence organizational change. So, we’re calling in an expert to give you insight into what it’s like to “bleed sales.”

    Join Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce — and self-proclaimed “recovering sales rep” — as she discusses current trends in B2B marketing, and shares her perspective on how to build better marketing-sales relationships. In this webinar, you’ll learn:

    - How to translate current buying trends into actionable playbooks
    - Why your sales training isn’t sticking
    - Why sales and marketing alignment is more important now than ever before
  • Effective Data Capture for Marketers Effective Data Capture for Marketers Katie Hurley, Account Director, Pure360 Recorded: Jul 20 2016 25 mins
    Learn how to capture data effectively using best practice guidelines and some useful tips and tricks to maximise your lead generation conversions from Pure360.
  • How to Build a 6-Figure "Set It and Forget It" Money-Making Machine How to Build a 6-Figure "Set It and Forget It" Money-Making Machine Noah St. John, Author & Inventor, Afformations® Recorded: Jul 19 2016 40 mins
    Would you like to get unstuck and automate your business?
    Are you tired of the long hours, hard work, and not reaching the people you want to reach?

    In this webinar, Noah St. John wants to show you:
    • The secret to tripling sales after people get on your list
    • The 5-step formula for an irresistible lead magnet
    • The 5-steps to build a 6-figure business machine
  • 5 Critical Steps to Account-Based Marketing 5 Critical Steps to Account-Based Marketing Charm Hayes Bianchini Senior Director, Enterprise Marketing at Marketo Recorded: Jul 19 2016 43 mins
    In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships.

    In this webinar (part of our ABM Hacks webinar series), Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.
  • Improve Marketing ROI by 11X with Influencer Marketing Automation Improve Marketing ROI by 11X with Influencer Marketing Automation Nielsen Catalina Solutions and Rustin Banks, TapInfluence CPO/Co-founder Recorded: Jul 18 2016 52 mins
    Earlier this year, Nielsen Catalina Solutions released a first-in-class study, revealing that influencer marketing delivered unprecedented ROI for a Fortune 500 brand. In this webinar, TapInfluence co-founder and CPO Rustin Banks and Joshua Books from Nielsen Catalina Solutions will unveil the marketing technology that made these results possible and expert insights into the campaign methodology. Watch this webinar and learn how TapInfluence was able to deliver an 11x ROI over traditional advertising using Influencer Marketing Automation.
  • Mobile user 30-minutes series: Acquisition strategies Mobile user 30-minutes series: Acquisition strategies James Peng, Match Group (Match.com) Recorded: Jul 14 2016 32 mins
    Current estimates show that there are about 180 billion app downloads per year, which is projected to rise to over 360 billion by 2020. There is no question that the demand for mobile content won't drop off any time soon. Yet, netting high quality mobile users is the fly in the ointment of many app developers and marketers.

    Despite the rapid growth of the mobile market, finding the right user (not just any user) can stump even the experts. And user acquisition is expensive--doing it right can be even more so.

    Join VentureBeat's panel of experts as we attempt to demystify successful mobile user acquisition. In this webinar you'll learn to:

    * Acquire high quality not just large quantities of users
    * Understand the power of analytics as a mobile acquisition strategy
    * Identify how to uncover the secrets of effective acquisition
    * Learn how to build loyalty amongst users

    Speakers:
    * James Peng, Head of Mobile Acquisition, Match Group
    * Christian Calderon, Chief Revenue Officer, Ketchapp Games
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat


    Register for this free webinar today.
  • Opportunity or Optimize: The Only Two Possible Outcomes of Analysis Opportunity or Optimize: The Only Two Possible Outcomes of Analysis Dean Levitt, Founder, Teacup Analytics Recorded: Jul 14 2016 49 mins
    What do you do with your results?

    If you're ever unsure what your Key Performance Indicators are telling you to do next; if you're unsure of where the insights lie, the answer lies in a simple, irrefutable formula.

    Sure, measuring performance is vital. Measurement tells you if you took the right actions, whether you made the correct changes and if you're hitting targets. Once the great analysis battle is won, and the smoke clears, you’re left with only two, possible actions

    Optimize. Or take the opportunity!
  • How to become a personalization ninja and delight every customer How to become a personalization ninja and delight every customer Brian Monahan, former VP Marketing, Walmart.com Recorded: Jul 13 2016 60 mins
    With the perpetually connected consumer (aka “perpetuals”) comes the ever-increasing need for marketers to reach every customer on the channel they are using in a personal, 1:1 interaction. Unfortunately, according to Econsultancy, only 5% of marketers say they adequately do this. Further, legacy technologies that marketers have at their disposal aren’t built for this level of scalable cross-channel engagement. The consumer has evolved and so must the marketer.

    In this webinar, Brian Monahan, former VP of Marketing for Walmart.com, will present the solution to real-world personalization challenges, including deploying timely messaging and increasing customer engagement, and share what he learned while at Walmart.com.

    Brian will share lessons learned about deploying personalized communication across multiple customer touchpoints, from emails, to website, to mobile push notifications, to display advertising. He will share opportunities uncovered while driving rapid growth for one of the most highly trafficked ecommerce sites in the world.

    Webinar attendees will learn to:
    * Understand every customer on an individual basis in real-time
    * Build user graphs that account for the persistent and transient behaviors of consumers
    * Create rich, aesthetic user-experiences that engage
    * Deliver timely, consistent messages across multiple channels

    Speakers:

    * Brian Monahan, former VP Marketing Walmart.com
    * Vijay Chittoor, CEO and Cofounder, blueshift
    * Rachael Brownell, Moderator, VentureBeat


    Register today for this free event.

    Sponsored by Blueshift
  • How to Optimize Your Digital Marketing to Drive More Calls and Customers How to Optimize Your Digital Marketing to Drive More Calls and Customers Blair Symes -- Director of Content Marketing at DialogTech Recorded: Jul 13 2016 56 mins
    Digital marketing has gone mobile. And thanks to smartphones and click-to-call, digital ads will drive over 100 billion calls to businesses in the U.S. this year. In today's mobile-first world, the success of your digital marketing often depends on your ability to drive calls. You now have to know the ads, keywords, and web pages driving good calls – so you can optimize for what’s bringing in not just the most leads, but the most customers.

    Join call attribution experts from DialogTech to learn how today’s most successful marketers are using call data to prove and improve drive ROI. You’ll learn:

    •The enormous impact smartphones are having on digital marketing
    •How to optimize search, social, and display campaigns to drive calls and sales
    •What data marketers must capture around phone calls to optimize ROI
    •Real-world stories for how digital marketers use call data to drive revenue
  • Do you know the marketing metrics that matter? Do you know the marketing metrics that matter? Peter Bell, Senior Director Product Marketing, Marketo EMEA Recorded: Jul 13 2016 38 mins
    Today’s marketing meetings are often full of people citing ratios, metrics and numbers. These metrics have evolved from the very simple notion of counting website visitors, to prospect conversion rates, to cost per lead, to cost per click, to conversion rates, etc. There is now a serious risk of blinding people with science. All of this detail is useful and has its place, but a CMO needs to be able to communicate the ROI on their investments in a clear & simple way that is easy to track.
  • How to Stop Waiting and Start Living: 6 Steps to Turn Your Stupid Idea Into Your How to Stop Waiting and Start Living: 6 Steps to Turn Your Stupid Idea Into Your Richie Norton, Founder & CEO, Global Consulting Circle Recorded: Jul 12 2016 53 mins
    Is something holding you back in your business?
    What if you had the tools to break through whatever is holding you back? In this webinar, Richie Norton wants to show you how to:

    • Crush the fear that’s blocking you from the results you want
    • Overcome procrastination in 4 easy-to-follow steps
    • Implement a fast and effective method to get to the level of business you crave
  • How to Turn More Leads into Conversations How to Turn More Leads into Conversations Nate Strong, Strategic Account Manager, Socedo Recorded: Jul 11 2016 61 mins
    In this webinar, learn about best practices on how to have more relevant conversations with your leads at each stage of the buyer's journey. We will discuss:
    -How to take a multi-channel approach to lead nurturing
    -How to set the right cadence for engaging with your leads
    -Aligning marketing and sales activities to provide a seamless customer experience
  • Cleaning House: From Dirty Data to Clear Insights Cleaning House: From Dirty Data to Clear Insights Daryl Acumen, Hewlett Packard Enterprise Recorded: Jul 6 2016 17 mins
    In this keynote session at Digital Velocity 2016, Daryl Acumen, Senior Manager of Digital Analytics at Hewlett Packard Enterprise, explores how HPE went from mounds of dirty data to a stream of crystal clear insights, and how they're addressing data quality across their spectrum of digital channels.
  • Connecting the Customer Journey Connecting the Customer Journey Steve Donatelli/ Matt Beck/ Noah Brooks, SolarCity Recorded: Jul 6 2016 35 mins
    A core element of successful customer engagement is not just a comprehensive understanding of an individual’s preferences and interests, but also any and all interactions with your brand. That sounds basic enough when dealing with known customers, but the critical piece is the ability to associate previously anonymous behavior with those known customers. In this session, Steve Donatelli and team of SolarCity detail the arduous process of stitching together data across systems – including web analytics, customer relationship management (CRM), and digital marketing applications – to finally build a comprehensive view of the customer journey for the first time. They also explore the profound impact of this unified customer view on their business, from better understanding hits and misses to lower acquisition costs.
  • Gain immediately profitable new customers – find out how Gain immediately profitable new customers – find out how Thomas Hobbs (Marketing Week), Jessica Stephens (CMO at SmartFocus) Recorded: Jul 6 2016 59 mins
    Not all new customers are created equal. You might spend more acquiring them than they give back to you in lifetime value. So imagine a world where ALL of your new customers were profitable customers? Join the SmartFocus webinar, in association with Marketing Week, for immediate tactics on how cross-channel content plays a role in finding new customers automatically without extra resource or the use of agencies. By personalising in real-time for even the unknown prospect, contextualisation at the top of the funnel drives impressive growth for your business.
  • How to Choose the Right MarTech Stack& Data to Excel your Marketing Organization How to Choose the Right MarTech Stack& Data to Excel your Marketing Organization David Lewis,CEO DemandGen, Ed King, CEO Openprise Aug 3 2016 5:00 pm UTC 60 mins
    There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?

    Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
  • Managing Marketing Data, From Quality to Quantity Managing Marketing Data, From Quality to Quantity Adam Hutchinson, Demand Generation Marketing Manager, Socedo Aug 4 2016 3:00 pm UTC 60 mins
    Marketers gather, analyze, and use a vast amount of lead data from a variety of sources. Data quality is an on-going challenge in marketing, and as much as we might like to use "big data" in our campaigns, we know the risks of filling our marketing automation systems with bad information. According to a Demand Metric survey, over half of marketers don’t have an effective process to ensure the quality of data is up to par in their key systems. In this webinar, we'll cover:
    -How we manage data quality at Socedo
    -How third party data helps us qualify leads and create targeted campaigns
    -Best practices for handling social media data in your database
  • Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Brian Kim, VP of Media & Acquisition, Dollar Shave Club Aug 17 2016 5:00 pm UTC 60 mins
    In part 2 of this compelling Masters of Mobile Data series, you'll learn that there’s no such thing as a smartphone user, tablet user, or web user. Rather, it’s the same user who hops between the different experiences. By the same logic, there’s no point in developing a “push messaging” strategy when what you need is a holistic communications strategy.

    How are some companies able to use mobile as part of a broader customer engagement strategy, when so many others struggle to even get mobile right within its own silo? How are these marketers able to know what’s really working, taking into account all of the various multichannel effects that drive people to the app and from the app into transactions that occur outside the app, using real data, not guesswork.

    Join our group of experts from retail, ecommerce, and travel as they review what works and what doesn’t when it comes to omnichannel success.

    In this webinar you’ll learn:
    * How to think about mobile apps versus the web, and the role of mobile in the wider customer journey
    * How omnichannel marketers integrate user preferences and profile information across multiple sources
    * Mobile strategies that work in an omnichannel environment (hint: it’s more than in-app messaging and email)
    * Techniques for leveraging user-knowledge to personalize messages across channels

    Speakers:
    * Brian Kim, VP of Media & Acquisition, Dollar Shave Club
    * Wendy Schuchart, Analyst, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
    Register for this free event today

    Sponsored by: mParticle
  • Why Your Content Marketing is Failing (and how to fix it) Why Your Content Marketing is Failing (and how to fix it) Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Aug 17 2016 5:00 pm UTC 60 mins
    In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

    This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

    · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

    · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

    · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

    · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

    · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content
  • What a marketer couldn’t tell you about email marketing What a marketer couldn’t tell you about email marketing Ben Rothke, Senior eGRC Consultant, Nettitude Group Aug 18 2016 4:00 pm UTC 45 mins
    As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.

    In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
  • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Marissa Tarleton, CMO, RetailMeNot Aug 18 2016 7:30 pm UTC 60 mins
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting) and virality initiatives to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers
    * Marissa Tarleton, CMO, RetailMeNot
    * Gilad Rotem, Co-Founder and COO, CUPS
    * Wendy Schuchart, Moderator, VentureBeat


    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!
  • The State of Influencer Marketing The State of Influencer Marketing Brian Solis, Principal Analyst, Altimeter Group Aug 23 2016 5:00 pm UTC 60 mins
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • B2B and B2C use case for bots B2B and B2C use case for bots Jon Cifuentes, Analyst, VentureBeat Aug 30 2016 7:30 pm UTC 30 mins
    Bots are more than just trendy. They’re increasingly becoming a smart business decision and one that more than just the big players are sitting up and noticing. From Foursquare’s Marsbot (eatery recommendations) to Uber (rides) to the many bots that plug in to Slack, it’s clear there is both a B2B and B2C purpose for bots.

    For Activision, using bots via Facebook to announce this year’s Call of Duty: Infinite Warfare release to consumers netted them over 6 million messages between users. The beauty of bots, as Activision and others have discovered, is that they allow businesses greater access to increasingly mobile messaging consumers. Facebook is investing fully in the chatbot experience with brands including Staples, Bank of America, and Taco Bell.

    For both consumer brands and B2B companies, the time is now to consider the implications of bots for the bottom line.

    Join this panel of executive leaders as they discuss the use cases for bots for consumers and between businesses, including:

    •Elements of a successful bot strategy
    •Where consumers prefer to interact with bots
    •What Pokemon Go means for the rest of us
    •In –depth discussion of the B2B use cases for bots

    Speakers include:

    •Jon Cifuentes, Analyst, VentureBeat
    •Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free executive event.
  • Planning a Video Marketing Campaign: What to Expect and Where to Begin Planning a Video Marketing Campaign: What to Expect and Where to Begin Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House Sep 14 2016 4:00 pm UTC 60 mins
    Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
  • Get 'em and keep 'em - Connecting the dots between CPI and LTV Get 'em and keep 'em - Connecting the dots between CPI and LTV VentureBeat May 4 2017 5:00 pm UTC 60 mins
    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through an efficient user acquisition initiatives, but also via engagement and retention activities.

    But in such a competitive market, where ROI has to be maximized, how do you increase your user lifetime value (LTV) and minimize your cost per install (CPI)?

    Join VentureBeat's mobile analyst Noah Elkin and a panel of mobile execs for an inside look at how to best utilize user acquisition strategies while maintaining a high-value, loyal app user-base. We'll share secrets about the various synergies between user acquisition and user engagement, highlight reactivation tactics through a combination of different communication channels (push, email, retargeting), and lay out strategies for lowering CPI through virality initiatives and organic growth.

    In this webinar, you will:

    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn about acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers:

    More panelists to be announced soon!

    Moderator: Wendy Schuchart, VentureBeat

    Sponsored by Growmobile