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Email Marketing

  • Steal These Holiday Email Ideas
    Steal These Holiday Email Ideas Chris Kopyar, Associate Account Director, Client Experience Recorded: Jul 20 2017 59 mins
    It may be the height of summer, but it's also peak time for holiday email campaign planning. If you're looking beat last year's numbers, this webinar is a must-see.

    We'll show you new tactics for behavior-based campaigns, explore using data to create hyper-personalized campaigns, look at leading brands with track records of sending successful holiday campaigns and much more.

    Can't make the webinar? Sign up anyway, and we'll send you the recording!
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Marissa Aydlett, VP Marketing, Appboy Recorded: Jul 13 2017 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Marissa Aydlett, VP Marketing, Appboy
    * Colleen LeCount, SVP Global Sales and Marketing, Mobolize
    * Kara Dake, Founder, Women in Wireless
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Rachael Brownell, Moderator, VentureBeat
  • How to Accelerate Your Business Growth
    How to Accelerate Your Business Growth Allison Maslan, CEO, Allison Maslan International Recorded: Jul 10 2017 82 mins
    Allison Maslan shows you how creating just one powerful business relationship can tip the scales in your favor.
    Developing a healthy network of strategic business relationships is key to growth.
    During this free, on-demand webinar Allison Maslan, #1 bestselling author and CEO of a global business mentoring company, will teach you how to:
    •Honor the "relationship-building code"
    •Upgrade your personal brand
    •Make new connections on a daily basis
    •Accelerate your business growth
  • Get to Know a CMO: A Conversation With IBM’s Maria Winans
    Get to Know a CMO: A Conversation With IBM’s Maria Winans Liz Miller, SVP of Marketing, CMO Council, Maria Winans, CMO, IBM Watson Customer Engagement Recorded: Jun 28 2017 56 mins
    Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformation means to an organization to the challenges we each face as our customer demands even higher levels of personalization, CMOs today are talking about where and how digital and data converge and what that collision means for the bottom line.

    Join Liz Miller, Senior Vice President of Marketing for the CMO Council, as she gets to know Maria Winans, CMO of IBM Watson Customer Engagement. The discussion will span from insights into how Winans is facing the digital revolution to the trends she believes will shape marketing and engagement in the months and years ahead. The one-hour, interactive conversation will also take questions from the live audience, giving participants a unique opportunity to pick the brain of a true peer.

    A graduate of University of North Carolina at Chapel Hill, Winans has spent more than two decades at IBM and has been at the forefront of both data and digital’s evolution. A true global business leader, Winans has served in leadership roles at IBM across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions and PC Company, as well as serving as a Marketing Strategist for IBM Latin America.
  • Generating quality leads using effective email marketing
    Generating quality leads using effective email marketing TJ Adams Recorded: Jun 28 2017 38 mins
    Learn how to generate the best leads from your email marketing campaigns with our ideas and suggestions around best practice lead generation.
  • Video: Why TalkTalk Work with Movable Ink
    Video: Why TalkTalk Work with Movable Ink Barbie Chambers, Email Marketing Executive at TalkTalk Recorded: Jun 27 2017 2 mins
    Watch this video to hear how Barbie Chambers, Email Marketing Executive at TalkTalk, has achieved success with Movable Ink and why she is building it into her email strategy.
  • Video Panel: Top UK Email Challenges and How to Solve Them
    Video Panel: Top UK Email Challenges and How to Solve Them Virgin Holidays, British Heart Foundation and Direct Marketing Association Recorded: Jun 27 2017 25 mins
    Join Virgin Holidays, the BHF and the DMA as they discuss the top UK email marketing challenges, including time, content and engagement. Discover how they are using automation, personalisation and live content to increase their results.
  • Video: The DMA Email Tracker - Your Guide to the Modern Inbox
    Video: The DMA Email Tracker - Your Guide to the Modern Inbox Jenna Tiffany, Founder and Strategy Director at Let'sTalk Strategy Recorded: Jun 27 2017 16 mins
    Email is the cornerstone of digital marketing and consumers’ preferred marketing channel. But what do consumers expect to see in the inbox?

    In this video, Jenna Tiffany, Founder and Strategy Director at Let’sTalk Strategy, presented the DMA’s recent Consumer Email Tracker and shared how modern consumers are using their inboxes.

    In this video, Jenna reveals the answers to the following questions:
    -How does behaviour differ between younger and older consumers?
    -How does email impact on brand trust?
    -What are the main reasons consumers unsubscribe?
  • Relive the Email Transformation Tour London
    Relive the Email Transformation Tour London Various Artists Recorded: Jun 27 2017 3 mins
    Marketing rock stars came together in London to discuss all things contextual marketing, innovation and the future of email marketing.

    Want to be notified when we are hitting your city? Let us know at http://emailtransformationtour.splashthat.com/
  • Video: How the British Heart Foundation Beats Targets with Intelligent Email
    Video: How the British Heart Foundation Beats Targets with Intelligent Email Elly Crump, Email Marketing Manager at British Heart Foundation Recorded: Jun 27 2017 12 mins
    The British Heart Foundation is a UK-based charity that helps fund research into cardiovascular disease. It is important that all marketing investments have a positive impact on the support they receive.

    In this video, discover how Elly Crump, Email Marketing Manager at the British Heart Foundation, uses Movable Ink to:
    -Maintain supporter engagement throughout long fundraising campaigns
    -Increase the percentage of supporters submitting their donations
    -Increase email engagement and personalisation throughout campaigns
  • Video: How Virgin Holidays Delights Customers with Intelligent Emails
    Video: How Virgin Holidays Delights Customers with Intelligent Emails Saul Lopes, Customer Lifecycle Lead at Virgin Holidays Recorded: Jun 27 2017 17 mins
    Virgin Holidays are passionate about pleasing their customers and providing the best holiday experience they have ever had. In 2015, Virgin Holidays started a new project to reinvent their email communications, to create truly engaging experiences for their customers.

    In this video, hear how Saul Lopes, Customer Lifecycle Lead at Virgin Holidays, used Movable Ink to create unique content for each recipient using real-time CRM, behavioral and contextual data, which increased engagement and revenue.

    In addition, discover how Saul has used early learnings to reimagine the customer journey and his plans to increase anticipation and reduce anxiety in the build up to a holiday.
  • A Not-So Normal Webinar on GDPR: Creating your Organization's Plan
    A Not-So Normal Webinar on GDPR: Creating your Organization's Plan Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo, & Adam Corey, VP of Marketing at Tealium Recorded: Jun 21 2017 64 mins
    The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.

    It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.

    Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.

    Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
  • 5 tactics for more relevant email marketing
    5 tactics for more relevant email marketing Skip Fidura, Client Services Director, dotmailer Recorded: Jun 15 2017 48 mins
    Customers now expect relevant content from brands they follow to be delivered to them as and when they need it - whether they are searching for a product on the website or opening an email in their inbox.

    Klevu (the smart search experts) and dotmailer (email marketing automation experts) have partnered to bring customers a more relevant shopping experience.

    In this webinar, dotmailer will give learnings from their annual benchmarking report ‘Hitting the Mark’ on how 100 retailers are measuring up against the current needs of the customer.

    In 45 minutes, we will cover:
    1.Which retailers are leading with their email marketing
    2.Current email marketing trends in retail
    3.The checkout recovery tactic that only 40% of brands are doing
    4.Examples of successful emails that don’t give a sales promotion
    5.How site search and email can supercharge relevancy for the customer
  • Battle-tested ABM Plays that Drive Engagement
    Battle-tested ABM Plays that Drive Engagement Sara Tatnall, Director of Marketing and Business Development, PFL Recorded: Jun 14 2017 46 mins
    Sara Tatnall, Director of Marketing at PFL, will present three exciting account based marketing plays that grab attention and hold it. Get in-the-trenches tactics, not high-level strategy, that you can apply right now for your sales and marketing teams. She’ll also share real-world customer examples that drove incredible ROI and massive pipeline boosts.

    Join this session to learn:
    - ABM plays that work well for various target account segmentations
    - Ideas for account and contact personalization across channels
    - Tips for multi-channel execution and measurement
  • Account Based Marketing in a Marketing Automation World
    Account Based Marketing in a Marketing Automation World Adam Sharp, MD & Co-Founder, CleverTouch Marketing Recorded: Jun 14 2017 38 mins
    Account Based Marketing is one of the biggest marketing buzzwords at the moment. This webinar aims to dispel some of the hype around ABM and provide a reality check on what it really means for B2B marketers in the context of Marketing Automation.
  • Building Relevancy into Every Email Campaign
    Building Relevancy into Every Email Campaign Shefa Weinstein, VP Product, PowerInbox Recorded: Jun 14 2017 45 mins
    In this webinar we are going to cover 7 easy and fast ways to Kick Your B2B campaigns up a notch by building relevancy into every email campaign. Users are now expecting each email to be handcrafted to their wants and needs. And you need to convince them to read and click, by giving them a reason. In addition, content can now be generated on time of open, keeping it the most relevant it can be.

    Over the course of this session, we will show you ways to help target your audience by GeoLocation or device, automate content so you get more but work less, collect data and build a better list, highlight events with countdown timers and add to calendar action buttons, adding exciting video and including social feeds - providing you with a new toolbox of ideas to make all of your email campaigns relevant without costing you more time.

    Read more about this topic on the BrightTALK blog: https://business.brighttalk.com/blog/live-email-personalization-secret-weapon-abm-strategy/
  • Identity Resolution: How to build the golden customer record in the Digital Age
    Identity Resolution: How to build the golden customer record in the Digital Age Pedro Rego, Consultant at BlueVenn Recorded: Jun 13 2017 23 mins
    Identity Resolution is at the forefront of database marketing in 2017 as brands look to connect disparate data sources and data types to build a unique profile of each customer. The possibilities of linking online and offline data, optimizing the use of 1st, 2nd and 3rd party data, cookies and social ids, alongside the traditional single customer view, has the potential to change the way we interact with customers. The marketing potential for connecting offline and online, martech with adtech, known and unknown is proving limitless. But how and where do you begin?

    This webinar will cover:

    •Defining Identity Resolution
    •Future expectations for data driven organizations
    •Benefits and risks with undertaking Identity Management
    •What defines a successful Identity Resolution project
  • Single Customer View: Mythical beast or reality?
    Single Customer View: Mythical beast or reality? Jim Kelly, Principal Consultant at BlueVenn Recorded: Jun 8 2017 45 mins
    This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at BlueVenn, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

    Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
  • The Importance of Email Verification, Why It Matters
    The Importance of Email Verification, Why It Matters Jack Wrigley, VP Business Development, Kickbox Recorded: Jun 7 2017 47 mins
    Do you consider yourself a data-driven marketer? Are you in charge of email success at your company?

    dotmailer has teamed up with Jack Wrigley, VP Business Development at Kickbox to provide you with expert advice on email deliverability and email data quality.

    In this webinar, we’ll explore how email verification can drastically impact email campaign performance and ensure your deliverability and sender reputation remain in tip-top-shape.

    In 45minutes, you’ll takeaway:
    - Results to expect with email verification
    - What to do with legacy data
    - Dealing with big campaigns
  • USA TIMEZONE: 3 Strategies for Smarter Customer Retention
    USA TIMEZONE: 3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex Recorded: Jun 1 2017 46 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more. Aided by plenty of client examples and best practices, discover how to:

    • Enhance transactional messaging with user generated content and loyalty program marketing
    • Continue engagement after the first purchase with loyalty, referrals, and user generated content
    • Upgrade personalization with abundant data from all of your channels


    Smarter customer retention, sorted.
  • UK/GMT:: 3 Strategies for Smarter Customer Retention
    UK/GMT:: 3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex Recorded: May 31 2017 47 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more.

    Aided by plenty of client examples and best practices, discover how to:
    •Enhance transactional messaging with user generated content and loyalty program marketing
    •Continue engagement after the first purchase with loyalty, referrals, and user generated content
    •Upgrade personalization with abundant data from all of your channels

    Smarter customer retention, sorted.
  • How an Orthodontist Made Millions with Lifecycle Marketing
    How an Orthodontist Made Millions with Lifecycle Marketing Dr. Dustin Burleson D.D.S., Burleson Orthodontics Recorded: May 27 2017 78 mins
    Dr. Dustin Burleson of Burleson Orthodontics hosts this webinar to show you how the orthodontic marketing ideas he used to grow his dentistry can be applied to any small business. He gives valuable information on how to:
    •Attract new customers on Facebook and Google
    •Capture data online and offline with automated follow-up
    •Create lead generation content magnets
    •Nurture prospects who “aren't ready”
    •Keep your customers and employees delighted
  • How to Rocket Your Company to Success
    How to Rocket Your Company to Success The Rocket Company, Founder, Casey Graham, and COO, Michael Lukaszewski Recorded: May 27 2017 66 mins
    The Rocket Company founder, Casey Graham, and COO, Michael Lukaszewski, bring you their company’s story and how they went from being in debt to making over $2 million in just a few years. They’ll share the best marketing strategies for small businesses, as well as how to gain more customers and build referral business. You’ll learn:
    •How The Rocket Company grew revenue 832%
    •Effective strategies for building your lead list
    •How to deliver happiness to your customers
    •Best practices to engage your customers for life and boost referrals
  • Hug Your Haters: Customer Service In A Digital and Social World
    Hug Your Haters: Customer Service In A Digital and Social World Jay Baer, President, Convince & Convert Recorded: May 26 2017 52 mins
    Discover how you can turn customer complaints into repeat business.
    What if your angriest customers became your biggest fans?
    Great customer service brings customers back to your business again… and again (along with their friends). Based on original research from more than 2,000 businesses, best-selling author and digital marketing expert Jay Baer will teach you how to get even more business from your haters in this information packed webinar.
    You’ll learn:
    •How you can resolve complaints on Facebook, Twitter, and more
    •The top reasons that people hate on small businesses
    •Pointers to upgrade your customer service for a social, digital world
  • Facebook Marketing: Insider Secrets
    Facebook Marketing: Insider Secrets Mari Smith, Social Media Consultant, Speaker, & Trainer Recorded: May 26 2017 71 mins
    Find out what sets the money-makers apart from the money-wasters in this highly anticipated on-demand webinar from the global expert, Mari Smith.
    A sneak preview of what we cover:
    •The #1 missing component in most Facebook marketing efforts…
    Get this piece right and everything else falls into place like a well-oiled machine! (So many businesses take a random approach and hope for the best. Or they try to emulate someone else’s style and it falls flat. This one section alone will be worth the entire time you spend on the webinar!)
    •What types of content work best to get the biggest reach?
    How can you maximize your organic (free!) reach vs. your paid reach? Are there really best times of day to post for optimal results? (You’ll find out the answers to all these questions and much more on the free webinar).
    •If you build it will they come?
    Many business owners put huge amounts of effort into building a gorgeous Facebook page only to hear the sound of crickets! (In this section, you’ll pick up many great tips for growing a highly engaged fan base using both organic and paid methods.)
    •At least 50 percent of all Facebook page owners get this piece wrong…
    And they are leaving HUGE piles of money on the table as a result. There are several studies that prove this to be true! (We can hardly wait to share the startling stats of this magic piece with you. When you implement the antidote to this “Facebook fail,” you’ll be laughing all the way to the bank!)
    •Can you really sell directly on Facebook?
    Is it okay to ask directly for the sale? Do you risk losing fans when you “pitch?” (You’ll learn exactly what works and what clearly does not. Some of this is basic human psychology, and you may just have several “aha moments” when you find out!)