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Email Marketing

  • Ready for What's Next: Future Proofing Your Data Privacy and Compliance Efforts
    Ready for What's Next: Future Proofing Your Data Privacy and Compliance Efforts
    Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium Recorded: May 28 2020 40 mins
    Now that you’ve gone from the basics to best practices data privacy strategies for regulatory compliance, let’s talk about what’s next. While the CCPA may be at the forefront of the customer data privacy conversation today, more regulations will continue to pop up. Rather than scrambling to maintain compliance with each new law, brands need to establish a real time data supply chain upon which data governance can be built to comply with local regulations.

    Join Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium to hear real-world stories of how some of the world’s biggest companies are future-proofing their data privacy efforts to stay ahead of the game (and how you can too).

    You'll also take away:

    - How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with Consent Management Platforms (CMP)

    - How to bring together teams and technology to implement your data privacy strategies and best practices

    - Where your CCPA and GDPR efforts can help in future-proofing your customer data privacy practices
  • Top 10 Most Unforgettable Emails of 2019
    Top 10 Most Unforgettable Emails of 2019
    Matt Helbig, Co-founder at ReallyGoodEmails; Jen Capstraw, Director of Strategic Insights and Evangelism at Iterable Recorded: May 28 2020 42 mins
    Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza.

    Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too.

    So whether you’re looking for inspiration or information, this is a webinar you won’t want to miss.

    -Best-in-class examples of a dozen or so categories of emails
    -Expert advice and tips for creating beautiful emails that engage and convert
    -Inspiration for your 2020 email campaigns
  • Winning with the Fundamentals
    Winning with the Fundamentals
    Jaime Punishill, Brendan Walsh, Brian Randall & Karen Dawson - Lionbridge Recorded: May 27 2020 60 mins
    What Marketing During COVID-19 Reminds Us That We Should Already Be Doing

    Crises - like the current COVID-19 pandemic -- only serve to amplify the importance of the strategies we already knew were vital to successfully connecting with buyers in today’s world. While we chase conversational bots, AI driven marketing, ABM, video-based sales, and other strategies du jour, we are distracted from the basics necessary to reach, connect, and engage with potential & current customers.

    Don’t be paralyzed by the environment or distracted. Come join our fireside chat and hear how one team has leaned into the current environment by focusing on the fundamentals and meeting buyers where they are right now. Join this hour-long panel discussion to get actionable advice, with specific examples, for how to create winning approaches that:

    Amp up employee engagement to keep your employees focused, productive, happy, and thriving through this uncertain environment
    Create emotional connections with your audiences by engaging your crisis response mode, staying true to your brand, & messaging empathically and authentically to connect your products or services to your buyer’s pain
    Harness the digital only customer journey to make data driven decisions, pivot to agile marketing, and complete/optimize your remote buying experience

    Speakers:
    Jaime Punishill, CMO, Lionbridge
    Brendan Walsh, Global Technical Search SME, Lionbridge
    Brian Randall, Director NA Strategic Accounts, Lionbridge
    Karen Dawson, VP of Brand Marketing, Lionbridge
  • What is Identity Resolution & how does it enable true omnichannel marketing?
    What is Identity Resolution & how does it enable true omnichannel marketing?
    Matt Dimond, Consultant at BlueVenn Recorded: May 27 2020 29 mins
    Understanding or determining the identity of an individual customer across multiple data sets is not easy - particularly for enterprise organizations with millions of customers and billions of potential data points. Equally, resolving anonymous identities across multiple online devices is fast becoming the obsession for organizations that realise they only legally hold personal data for 1% of their overall digital traffic.

    In this session, we’ll take you through the principles of identity resolution, different approaches to identity management, and top tips for creating a set of identity resolution requirements for your organization that enable you to choose the right marketing technology platforms to create the sought after Single Customer View.
  • Surviving Social Distancing | Part 4
    Surviving Social Distancing | Part 4
    David Raab, Founder of the CDP Institute & Will Griffith, VP and GM APJ Recorded: May 27 2020 8 mins
    In the current times we live in, marketers only really have two options to consider when something like this happens: go into doom and gloom mode, or think about how we’re going to come out the other end better and stronger.

    So what does the future outlook hold for marketers? How do they plan and prepare for what’s coming up next?

    Join us for the fourth and final instalment of our vodcast series 'Surviving Social Distancing' - where we discuss:
    - What should be on the cards for marketers?
    - What are the advantages for marketers to plan ahead?
    - Why should marketers consider technology as a long-term solution?
    - And so much more!
  • AMP for Email: Use Cases & Considerations for Every Brand
    AMP for Email: Use Cases & Considerations for Every Brand
    Jon Harmer, Product Manager for Google; Jen Capstraw, Director of Strategic Insights and Evangelism at Iterable Recorded: May 26 2020 58 mins
    Google Product Manager Jon Harmer joins us for a very special webinar covering one of the hottest topics around – AMP for Email and the future of email.

    Whether you’re already coding AMP emails or just curious to know what all the hype is about, you won’t want to miss this opportunity to dive into Jon’s world, gain perspective of what’s possible today, and get ahead of the curve.

    There is also plenty of space for answering questions as they pertain to Gmail, AMP for Email, and what lies ahead for email marketers.

    Expect to come away with:
    -A look at the challenges and opportunities with AMP for Email
    -A collection of amazing examples of AMP for Email in action
    -FAQ on Google’s relationship with email marketing
  • Flip the Switch: Polished events in a webcam world
    Flip the Switch: Polished events in a webcam world
    Trent Warrick, Frank Hanley and MB Welch, BrightTALK Recorded: May 26 2020 62 mins
    Can you actually create a great piece of content with a webcam? BrightTALK's Content Marketing Manager, Trent Warrick, is here to showcase a few simple tips and tricks that can elevate your video marketing programs.

    As many professionals are faced with the challenge of remote working, creating video-based content and virtual events is more important than ever before. We'll highlight:

    - Webcam fails and how to avoid them
    - Angles, lighting and equipment that can be leveraged at home for professional-looking content
    - How and when to get virtual support from a video producer
  • A Marketer's Guide to Organic SEO
    A Marketer's Guide to Organic SEO
    Taylor Wheeler, Director of Digital Sales & Marketing Recorded: May 21 2020 50 mins
    SEO isn't as difficult as you might think. And with dramatic changes in search behavior over the past few months, there is an opportunity for marketer's to ramp up their impact on SEO with some fundamental elements and hints on how to rank higher.

    In this 45 minute webinar, Director of Digital Sales & Marketing, Taylor Wheeler, will walk you through:
    • Defining Organic SEO
    • Why SEO Matters
    • SEO Ingredients
    • Updates & Best Practices
    • Marketer's Actionables
  • Closed Loop Marketing: Optimizing the flow of customer data across your business
    Closed Loop Marketing: Optimizing the flow of customer data across your business
    Paula Keogh, Enterprise Sales Manager, BlueVenn | Matt Dimond, Solution Consultant, BlueVenn Recorded: May 19 2020 36 mins
    For marketers to truly understand their customers and create omnichannel customer experiences they need a continuous flow of accurate and trustworthy customer data, transactions and behaviors flowing through their marketing technology ecosystem. From data storage and accessibility to marketing segmentation, CRM, customer services, execution of marketing messages and acting on responses and conversions, you need 'Closed Loop Marketing'.

    In this session we will take you through the schematics for Closed Loop Marketing and a continuous data flow that has been constructed from the feedback of over 100 marketing leaders and CMOs across the world, and look at the role of CDPs, analytics and marketing automation to put this into action.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Top 10 Customer Data Platform FAQs Answered
    Top 10 Customer Data Platform FAQs Answered
    Jim Kelly, Principal Consultant | Matt Dimond, Solutions Consultant | Gabrielle Schneider, Solutions Consultant, at BlueVenn Recorded: May 19 2020 44 mins
    How does a CDP improve data quality? Can our data warehouse provide the same business benefits? How does Master Data Management compare to a Customer Data Platform? These are just a few of the top 10 Customer Data Platform FAQs our panel of experts will be answering in this 30 minute session.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • 5 critical elements to transform the customer experience
    5 critical elements to transform the customer experience
    Lisa Flanagan, VP Sales (Europe), BlueVenn Jim Kelly, Principal Consultant, BlueVenn Recorded: May 19 2020 30 mins
    Customer experience is increasingly determining the success or failure of the physical store, with consumers demanding personalized experiences at every stage of the customer journey. To succeed, marketers need to move out of their comfort zone to influence company-wide culture, develop new customer-centric processes, and work with IT to rebuild technology and data foundations that may have been broken for a long time. In this workshop we’ll take you through proven methodology that bold marketers can follow to make their customer data strategy meet the sky-high cross-channel expectations of the modern consumer, with a focus on 5 key elements: data, technology, culture, processes and people.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Next-best action to super-charge the customer journey
    Next-best action to super-charge the customer journey
    Jim Kelly, Principal Consultant, BlueVenn Recorded: May 19 2020 36 mins
    What if you knew, when a customer walked into your store, visited your website or contacted your call centre, what they were going to do next? Wouldn’t that make it easier to present them with the perfect offer, on the perfect channel, at the perfect time to secure a sale? In this session, find out why this appealing concept of engaging the customer in-the-moment is no longer a fantasy. Find out how the capabilities of a Customer Data Platform, marketing automation and machine learning can help you to anticipate your customer’s next actions in time to give them the best possible brand experience.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Improve the effectiveness of your campaigns with 'CDP-powered email marketing'
    Improve the effectiveness of your campaigns with 'CDP-powered email marketing'
    Matt Dimond, Solutions Consultant at BlueVenn Recorded: May 19 2020 34 mins
    What can CDP-powered email marketing offer that email marketing platforms don’t? Matt Dimond, Solutions Consultant for BlueVenn, will delve into common issues that marketers face when attempting to personalize email offers and content at scale. We'll be talking segmentation, analytics, predictive modeling, and how to use these CDP capabilities for improved email marketing and cross-channel effectiveness - and the benefit of having all these capabilities inside one marketing toolkit.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • The Seven Stages of Customer Data Excellence
    The Seven Stages of Customer Data Excellence
    Anthony Botibol, VP Marketing, BlueVenn Recorded: May 19 2020 33 mins
    A lack of access to unified customer data, and the inability to use that data to gain accurate insights, is a huge issue for B2C marketing leaders who need to make agile decisions and be reactive to market conditions. In this session, we will take you through a new Seven Stage Customer Data Excellence Model, developed by leading marketing advisors, and which can be used as a strategic framework for building a world-class marketing data ecosystem for improvements across personalization, cross-channel marketing, attribution, acquisition, cross-sell and up-sell initiatives.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • 4 Imperatives for CMOs Implementing and Optimising Martech
    4 Imperatives for CMOs Implementing and Optimising Martech
    Adam Sharp, CEO & Co-founder, Clevertouch Marketing Recorded: May 19 2020 35 mins
    Many organisations have over implemented marketing technology to the point of internal chaos and confusion. Few have taken the time to prioritise which platforms are necessary for their business and even less have built a strong and integrated marketing technology spine first.

    So how can the CMO continue to expand marketing’s influence throughout the organisation? This session explores the current state of martech in 2020 and the 3 imperatives that CMOs must consider when they’re implementing technology this year, including:

    - How to prioritise marketing technology and form an effective martech spine before building out the stack.
    - The importance of simplification when our ability to consume marketing technology exceeds our ability to apply it.
    - Why Marketing should focus on connecting to the business, not just connecting martech.
    - How to use marketing technology to provide insight and value to wider stakeholders.
  • Rapidly Maximising Media Efficiency in a Highly Competitive Market
    Rapidly Maximising Media Efficiency in a Highly Competitive Market
    Danny Moschke, Pieter-Paul van der Meer & Martijn de Kruijk Recorded: May 19 2020 49 mins
    In this use-case presentation, we will review and demonstrate how to
    - Build an impactful and data-driven use-case in one week,
    - Utilise predictive modelling as a driver for media efficiency,
    - Take both behavioural data and business context for conversion probability,
    - Share a test-setup, hypothesis and technical ins and outs,
    - Share insights in the results and clear next steps.
    This presentation is for brand-side decision makers looking to get the most out of their budgets.
  • Solve my Problem Series - Machine Learning: You need more than a score… to score
    Solve my Problem Series - Machine Learning: You need more than a score… to score
    Edward Mcmutrie - Senior Strategist, Data & Analytics, The Lumery & Ross Macrae - Solutions Consultant, Tealium Recorded: May 19 2020 30 mins
    Many organisations attempt to deploy machine learning (ML), some succeed, while the vast majority fail.

    There could be many reasons why companies who start ML projects don’t report much success.

    It's easy to fall under the spell of technology that promises to solve all of your business challenges.

    Delivering on this magical formula is hard if customer information is scattered across systems and channels.

    So how can organisations use their customer data to deliver more effective customer experiences with ML?

    Allow our Customer Data ML experts to help and inspire you with their insights and expertise, while solving the ML problems your organisation may be facing, in an interactive and agile fireside chat.

    Taking place LIVE on Tuesday 19th May at 12:00pm, a thought-provoking discussion on ‘Machine Learning: You need more than a score… to score’.

    You will learn:
    - What it takes to get ML right
    - How ML and your existing customer data technologies need to work together
    - How to create effective experiences for your customers with ML

    Meet the experts for Solve my Problem:
    Edward Mcmutrie - Senior Strategist, Data & Analytics, The Lumery
    Ross Macrae - Solutions Consultant, Tealium

    Both Edward and Ross have an abundance of experience helping and guiding customers with successful customer data ML strategies and will be sharing their wealth of knowledge while answering your questions.

    Register now to save your seat.
  • Google Ads and the Customer Journey
    Google Ads and the Customer Journey
    Andrew Meister, Director of Digital Sales & Marketing Recorded: May 14 2020 34 mins
    With internet usage at an all-time high, leveraging Google Ads will assist you in your efforts to regain customers and acquire new ones. We understand it can be difficult to not only know what the customer's journey looks like for your products or services but also to know how to treat each within your paid media campaigns. We’re here to help and ensure you have the tools and knowledge needed to make the right decisions.

    In this 45 minute webinar, Director of Digital Sales & Marketing, Andrew Meister, will share insights on:
    • Paid Media: Understanding Intent
    • Google Ads Funnel
    • Low, Medium & High Intent Tactics
    • Paid Success Formula
    • Landing Page Optimizations
  • Flip the Switch: Content That Converts
    Flip the Switch: Content That Converts
    Val-Pierre Genton, VP of Corporate Development, and Olivia Dassler, Manager of Marketing Programs, (BrightTALK) Recorded: May 13 2020 73 mins
    Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.

    Join our VP of Corporate Development, Val-Pierre Genton, and Manager of Marketing Programs, Olivia Dassler, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.

    They’ll focus on:
    - Generating scalable awareness and demand through always-on webinar and video programs
    - Creating a content plan that features all potential forms of content
    - Tips and tricks to speed up the content development process without sacrificing quality
    - Best practices that put your content to work for you
    - How to push measurement and performance monitoring to the next level

    As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.
  • Flip the Switch: Marketing budgets during the pandemic
    Flip the Switch: Marketing budgets during the pandemic
    Paul Gilhooly (BrightTALK), Chris Bagnall (Transmission), Kirsten Cox (VMware), Jess Bahr (NS1) Recorded: May 7 2020 62 mins
    The uncertainty of our changing landscape has created a ripple effect of challenges B2B marketers have never seen before. The impact of the pandemic has forced businesses to replan budgets, slow down on purchasing decisions, cancel product subscriptions and optimize platforms and tools that continue to provide solutions and value during these unprecedented times.

    In response, marketing departments are having to evolve and operate in new ways and this Talk will provide insight to how senior marketers are adapting and managing budgets to ensure their brand, messaging and go-to-market strategy still delivers for their business.

    Topics will include:
    - Pre and during COVID-19 - How priorities/strategies been impacted and/or changed.
    - How targets and expectations have shifted
    - What opportunities exist during these times
    - SoV>SoM and what past recessions have taught us
    - The impact on messaging and tactics
    - Post COVID-19 predictions on how the buyer and B2B landscape will change going forward
  • How organisation buy, implement and use Customer Data Platform
    How organisation buy, implement and use Customer Data Platform
    Meredith Albertson, VP Marketing, Tealium and Matthew Berger, Content Strategist, Tealium Recorded: May 7 2020 43 mins
    With the Customer Data Platform (CDP) space becoming more crowded than ever, there’s enormous confusion around what a CDP should do - as well as what CDP is right for each specific business or organisation - and that's where Tealium can help!

    Join us for our two-part workshop series where we can provide guidance on how to improve your CDP strategy and share industry insight.

    In order to demystify the confusion around CDPs, Tealium surveyed over 300 U.S. decision makers in marketing and data/analytics. In Part 1, we will share key insights into:
    - How CDPs are being successfully leveraged today
    - How to overcome commonly faced challenges
    - How companies are building their future plans for CDP technology
  • A COVID-19 COMMUNICATION GUIDE
    A COVID-19 COMMUNICATION GUIDE
    Juan Rojas, Digital Marketing & Sales Consultant, V Digital Services Recorded: May 6 2020 46 mins
    Learn about 3 effective platforms to leverage when communicating with consumers during COVID-19. During these challenging times, it is key to keep your consumers informed on the state of your operations. We understand it can be difficult to determine which channels have the most impact. We’re here to help and ensure you have the tools and knowledge needed to make the right decisions for your consumers and your business.

    In this 45 minute webinar, Digital Marketing & Sales Consultant, Juan Rojas, will cover the most effective ways to benefit from:
    • Google My Business
    • Chat AI
    • Email Marketing
  • Holistic Live! Together @Home Panel Discussion
    Holistic Live! Together @Home Panel Discussion
    Adeola Sole, Lea Palomba, Eloise Shuttleworth & Kath Pay Recorded: May 6 2020 31 mins
    Join host Adeola Sole, along with Lea Palomba, Eloise Shuttleworth and Kath Pay while they answer any and all of your questions!
  • Holistic Live! Together @Home May 6th 2020
    Holistic Live! Together @Home May 6th 2020
    Adeola Sole, Eloise Shuttleworth, Lea Palomba & Kath Pay Recorded: May 6 2020 109 mins
    Welcome to Holistic Live! Together @Home May 6th 2020

    With COVID-19 completely changing our daily lives, marketers are finding it a challenge to connect with their customers in a meaningful way. Now, more than ever, it's important for each of us to communicate with empathy, be more thoughtful with our messaging and offer help to one another in the current times.


    Join us for a free event in the comfort of your home, as our experts share how to elevate the cross-channel customer experience, increase loyalty and maximise ROI.


    Learn from some of the industry's finest email marketers. Lea Palomba, formerly of Ebay, will join Holistic Email Marketing's Founder/CEO Kath Pay, and Eloise Shuttleworth from Iterable, to discuss how you can take your email lifecycle from "business as usual" to truly customer-focused and how that will generate better results for your email marketing programmes.


    The event begins with a warm welcome by your host, Adeola Sole of Holistic Email, then followed by three expert presentations. You'll then have time to quiz our experts afterwards in the panel discussion and Q&A, to find out how you can make lifecycle marketing work in your own email programme.


    Recordings will be available immediately after the session is finished, so if you're not available at the time, sign up and watch them at your leisure!

    Be sure to sign up to the live panel session consisting of all the speakers as well!
  • Virtual Expert Series - 5 Steps to Delivering a Unified Customer Data Strategy
    Virtual Expert Series - 5 Steps to Delivering a Unified Customer Data Strategy
    Frans Melenorst, Founder - Clear Value B.V and David Morris, RVP Solutions Consulting EMEA - Tealium Recorded: May 6 2020 59 mins
    As the explosion of data and the demands for meaningful conversations in today's environment evolves, so do customer expectations. Customers want to feel that organisations are listening to their wants and needs and talking to them about the things they care about, not simply being one of a multitude in a mass email send.

    With the average person consuming 11.4 pieces of content before even making a purchase decision, the ability to differentiate for modern brands comes down to tailoring the customer experience out of a unified Customer Data Strategy.

    Over a thought-provoking discussion hosted by Tealium RVP David Morris, hear our ‘Virtual Series Expert’, Frans Melenhorst, founder of Clear Value, share his insight and expertise on how best to navigate the Customer Data Platform. Frans will discuss how a CDP can bring value to each team and business unit, with a goal to drive experiences which excite and delight your customers.

    Over this expert session you will also learn:

    - Tips for gaining CDP success across business units
    - Ways to navigate key data challenges facing the industry today
    - Steps to creating effective personalised experiences
    - Ways to define and better understand your business requirements

    Q&A to follow
  • Marketing Automation: Software or Strategy?
    Marketing Automation: Software or Strategy?
    Adrienne Whitten and David Frick Jun 1 2020 9:30 am UTC 40 mins
    Marketing automation is much more than just software. Marketing automation is a strategy.

    Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:

    What “Marketing Automation is a Strategy” really means and what’s new with marketing automation

    What steps you need to take in order to prepare your organization for a shift in strategy

    What benefits marketing automation can provide to organizations ready to embrace digital transformation


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • Your Crash Course to Cutting-Edge Email Marketing
    Your Crash Course to Cutting-Edge Email Marketing
    Seth Weisfeld, Product Manager, Growth Channels at Pinterest; Jen Capstraw, Director of Strategic Insights at Iterable Jun 2 2020 4:00 pm UTC 62 mins
    You’ve mastered Email 101. You could write your thesis on email marketing tactics. Now you’re ready to take your skills to the next stage.

    In this webinar, Product Manager at Pinterest – Seth Weisfeld – will be teaming up with Iterable’s Jen Capstraw to host a PhD-level discussion at the cutting edge of email.

    This session includes:

    -A deep dive into the future of email – AMP, machine learning, hyper personalization, and more
    -Innovative examples of how today’s top brands are pioneering new email use cases
    -Live polls and chat for real-time interactivity with the email experts and other webinar participants
  • Email Resolutions for 2020 and the Decade Ahead
    Email Resolutions for 2020 and the Decade Ahead
    April Mullen, Director of Strategic Insights at SparkPost; Jen Capstraw, Director of Strategic Insights at Iterable Jun 4 2020 4:00 pm UTC 67 mins
    What are you doing to level up your email marketing maturity for the year – and decade – ahead? Tune in to hear from two industry pundits and weigh in with your own perspective as we explore the resolutions you should make and break here in the ’20s.

    In this session, we dive into:

    -The biggest trends of the last decade driving email marketing forward
    -A calendar outlining the biggest opportunities you should take advantage of in 2020
    -The hot-or-not innovations for the new decade
  • Flip the Switch: What's next for virtual events?
    Flip the Switch: What's next for virtual events?
    David Edwards, Greg Johnson, and Michael Lacy (BrightTALK) Jun 4 2020 4:00 pm UTC 60 mins
    The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire industries, quickly pivot business operations and strategies just to stay afloat.

    As marketers, we find ourselves asking, “where do we go from here?”

    Join the BrightTALK team as our production experts unpack not only what they have seen working, but also what is on the horizon for virtual events. David Edwards, Business Manager & Associate Managing Director, Greg Johnson, Managing Producer, and Michael Lacy, Manager, Webinar Services, will use a rapid roundtable format to discuss:
    - How virtual events have shifted recently
    - What’s next for both marketers and the events industry
    - How to set your team up for success and get ahead of the competition
  • Best Practices For Marketing Your Cannabusiness in the Age of COVID-19
    Best Practices For Marketing Your Cannabusiness in the Age of COVID-19
    Taylor Wheeler, Director of Digital Sales and Marketing & Melissa Sheehan, Director of Product Strategy Jun 4 2020 5:00 pm UTC 45 mins
    Marketing for cannabis companies can be confusing and challenging but when done correctly, has the potential to be very fruitful. With the cannabis industry marked as essential, the time for increasing your market reach is now.

    In this 45 minute webinar, V Digital Service's Director of Digital Sales & Marketing, Taylor Wheeler, and AdCellerant's Director of Product Strategy, Melissa Sheehan, will walk you through:
    • How to reach the right customers
    • How to track the success of your campaign
    • What tools are available for you today including
    - Organic and Local SEO
    - Social Media
    - Print Media
    - Programmatic & Device-based targeting
  • Change Your ABM Game with Top Tips from the Experts
    Change Your ABM Game with Top Tips from the Experts
    Matt Senatore and Dave Rigotti Jun 9 2020 10:30 am UTC 60 mins
    ABM is one of the hottest topics in B2B Marketing. Still, achieving success is no slam dunk. Watch special guest Matt Senatore, Service Director for ABM at SiriusDecisions, and Dave Rigotti, Marketo's Head of ABM, for their webinar, Change Your ABM Game with Top Tips from the Experts, where they dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.

    You'll learn:

    The 5 things you need to get right with ABM

    How to set strategy and drive execution with Sales

    How ABM works alongside other demand strategies


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • Best of 2019: Cross-Channel Marketing Campaigns We Loved
    Best of 2019: Cross-Channel Marketing Campaigns We Loved
    Alyssa Jarrett, Director Brand & Content Marketing at Iterable; Ginny Tonkin, Sr. Demand Generation Manager at Iterable Jun 9 2020 4:00 pm UTC 48 mins
    This was one of our most popular webinars in 2018, and we dove right in to review what cross-channel campaigns made a splash in 2019.

    Check out this interactive session where we had the audience vote on their favorites in each category.

    This session includes:

    -Innovative examples of this year’s best cross-channel marketing campaigns
    -Voting and chats with our webinar experts about this year’s best cross-channel campaigns
    -Fresh inspiration for your campaigns in 2020
  • Enhance Personalization With Next Generation ML
    Enhance Personalization With Next Generation ML
    James McCormick, Principal Analyst, Forrester; Dave Lucas, Sr. Director - Product; Matt Parisi, Sr. Product Marketing Manager Jun 11 2020 5:00 pm UTC 45 mins
    Next generation ML approaches and technologies provide enhanced opportunities for digital personalization. Given the rapidly changing digital environment the need to adopt new approached could never be greater. It's time to review the landscape. Join Tealium and guest speaker and Forrester analyst James McCormick as they:
    - Discuss the evolution of AI techniques for personalization.
    - Review the risks and opportunities technologies in the space.
    - Describe strategies and approached for getting it right.
  • From Healthier Data to Happier Patients: How CDPs Can Help Drive Personalization
    From Healthier Data to Happier Patients: How CDPs Can Help Drive Personalization
    Jake Spencer, Product Marketing Manager, Tealium and Ted Sfikas, RVP of Solutions Consulting, NA and LATAM, Tealium Jun 16 2020 3:30 pm UTC 45 mins
    Personalization is a top priority in almost every industry. What if there were a way to personalize the patient experience?

    Better patient care starts with better data.

    Join us as we discuss how healthcare businesses can deliver personalized care and increase engagement by collecting and unifying data across channels in real time. During this webinar, you'll discover how to:

    - Leverage real-time, unified data to build stronger relationships with patients
    - Deliver more timely/targeted messaging and better digital experiences
    - Keep patient data safeguarded and secure with an end-to-end Customer Data Hub that is secured to privacy and industry regulations, including HIPAA.
    - And much more!
  • Understanding and marketing to a scientific audience
    Understanding and marketing to a scientific audience
    Mathias Astell, Chief Marketing Officer, Hindawi Limited Jun 17 2020 12:00 pm UTC 45 mins
    Science plays a pivotal role in modern society and the key way in which science is disseminated is through scholarly publishing. In this webinar, Mathias Astell (Chief Marketing Officer, Hindawi) will walk you through the ways in which a leading open access scholarly publisher uses customer and market data to develop a clear understanding of the trends and requirements in science communities around the world and uses this understanding to serve them with relevant, meaningful and impactful marketing. Through this webinar, attendees will gain an understanding of:

    - The makeup of the science publishing market, including the actors, levers, risks and opportunities for a marketer
    - The data required in effectively understanding this market
    - How these behavioural, market and community data are practically utilised to engage this market

    Science publishing is a fascinating, multi-billion dollar industry that is often somewhat obscure to those not in science or publishing – this webinar offers the chance to find out more about this industry and the interesting challenges and opportunities faced by marketers working in this space and the data they use to tackle them.
  • From In-Person to Digital: Tips for Shifting Your Event Strategy
    From In-Person to Digital: Tips for Shifting Your Event Strategy
    Caroline Hull and Shannon Taschereau Jun 17 2020 1:30 pm UTC 37 mins
    As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand.

    Watch Adobe Experience Cloud's Caroline Hull and Shannon Taschereau for their webinar, From In-Person to Digital: Tips for Shifting Your Event Strategy.

    You'll learn:

    How Marketo is shifting their events strategy from in-person to digital
    The different factors to consider when shifting your strategy
    How to attract and engage buyers through digital experiences



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  • How to control the chaos of work
    How to control the chaos of work
    Joshua Zerkel, Head of Global Community, Asana Jun 17 2020 3:00 pm UTC 75 mins
    In this webinar, Asana and B2B Marketing will look at how marketing teams work today and the challenges of achieving coordination and collaboration, specifically when teams work remotely.

    We’ll explore how you can control the chaos of modern work by taking some key steps:

    • What is standing in the way of modern teams reaching their full potential
    • What impact is this having
    • How can Work Management solve this
    • How to overcome key barriers to productivity

    From the outside, most businesses look like they are managed easily. But from that view, we only see the accomplishments at the end—and not the journey to get there. We don’t see the late nights and early mornings. We don’t see the tasks that slip through the cracks. We don’t see the misaligned teams and lost messages. The reality is that all teams face challenges, especially when it comes to managing and coordinating work.

    Coordinating work across teams is chaotic—especially if you have to dig through emails or messaging apps to find information. Without a system for planning, organizing, and executing work, confusion and chaos grow, causing teams to move slowly, miss deadlines, and fail to achieve their most ambitious goals. That’s where work management can help.

    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Asana who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • The ROI of SEO: Bridging the Gaps within your Content Strategy
    The ROI of SEO: Bridging the Gaps within your Content Strategy
    Verrion Wright, Director of Marketing, Contently Jun 17 2020 7:00 pm UTC 45 mins
    SEO is a critical component of content marketing – bridging the gap between consumers and content. Unfortunately, it’s a key component missing from many marketers’ skillset. Google is the gatekeeper between you and your most valuable audience - the people searching for answers to the big questions and challenges related to your brand. In many ways, it’s the most powerful distribution channel at your disposal. Yet many marketers struggle to integrate SEO into their content strategy, and underestimate SEO’s intrinsic value to standing out in a competitive digital arena.

    A strong SEO strategy can transform your content marketing program, delivering compounding returns over time. In this webinar, Verrion Wright, Director of Marketing at Contently, will reveal how to create high quality content that Google loves, increases traffic, leads and revenue.

    You’ll learn:
    - Key trends that are making SEO the smartest investment for any marketing team
    - How to build your prospect pipeline and identify growth opportunities
    - 4 strategies that are sure to grow your SEO traffic
  • Using Technology to Transform Marketing and Sales Into a Powerhouse Growth Team
    Using Technology to Transform Marketing and Sales Into a Powerhouse Growth Team
    Frank Cowell, CEO, Digitopia Jun 17 2020 9:00 pm UTC 45 mins
    COVID-19 was a wake-up call for most businesses. If technology wasn’t powering your buyer experience before, now going digital is the only option. As a business leader, do you know what tech you can and should be using? Not sure how much time and effort you should dedicate to advancing your company’s data capabilities?

    Frank Cowell, CEO of Digitopia, will break it down in simple terms so you can quickly adapt to the changing landscape, and most importantly….empower growth in your business! 

    In this talk you’ll learn:
    - How to build a data-driven, revenue-centric marketing strategy
    - How to define each stage of your buyer’s journey (and nurture them through the sales pipeline)
    - What outcomes your buyers expect from your brand at each stage
    - How to identify the right platform to create alignment across Marketing, Sales and Service 

    Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a digital strategy and execution agency based in San Diego, California. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing, and he recently released his latest book, Building Your Digital Utopia, on Amazon.
  • Reaching Fans On and Off the [Court] with a CDP
    Reaching Fans On and Off the [Court] with a CDP
    Jake Spencer, Product Marketing Manager, Tealium and James Burnham, Digital Strategist, Tealium Jun 18 2020 4:00 pm UTC 45 mins
    Major professional sports brands are looking to modernize fan experience and engagement through data. Unifying data from many sources and piecing together the online and offline journey is key.

    Join us as we discuss how professional sports organizations can engage every fan, anywhere by leveraging real-time, unified data.
  • It’s Time to Change Your Data Strategy
    It’s Time to Change Your Data Strategy
    David Morris, RVP Solutions Consulting EMEA, Tealium and Matthew Berger, Content Strategist, Tealium Jun 23 2020 3:15 pm UTC 45 mins
    With customer data increasingly driving the personalization strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more important. Customers expect consistent experiences across the myriad channels they interact with— whether in-store, on the website, or in an app.

    Third-party data is quickly becoming second class.

    Join us as we discuss Shifting to First-Party Data for a Better Customer Experience.
  • Underpinning your personalisation strategy with a Customer Data Platform
    Underpinning your personalisation strategy with a Customer Data Platform
    Matt Dimond, Consultant at BlueVenn and Eddy Swindell, Co-Founder & CRO at Fresh Relevance Jun 24 2020 2:00 pm UTC 60 mins
    By analyzing data from a range of sources, a Customer Data Platform (CDP) gives marketers unique insights into the transactions and behaviors of consumers. This insight then gives marketers the ability to build customer journeys and marketing campaigns with content personalized to each customer’s intent and needs.

    This webinar will provide you with the ultimate personalisation plan with specific examples and strategies for website, email and social to improve conversion rates, website traffic and a better customer experience.
  • Building a Content Strategy: Setting the Foundation for High-Velocity Content
    Building a Content Strategy: Setting the Foundation for High-Velocity Content
    Garrett Ruiz Jun 25 2020 9:30 am UTC 30 mins
    The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.

    Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success.

    You'll learn:

    How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
    What foundational elements to include in your content strategy
    Why content teams need to lean into messaging and campaign strategies


    The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt out at any time. Terms of Use
  • Get Your Customer Data Ready for Machine Learning
    Get Your Customer Data Ready for Machine Learning
    Matt Parisi, Sr. Product Marketing Manager, Tealium Jun 25 2020 3:30 pm UTC 45 mins
    The field of Machine Learning (ML) is not new, yet marketers are still discovering new ways to apply ML methods on their large, complex and expanding data sets. Demand for data science talent continues to grow, but the problems of collecting and normalizing clean, meaningful data for machine learning are snowballing faster than most firms can respond.

    Tealium’s unique positioning within our clients’ organizations has provided us with insight into each step of the machine learning process.

    Join us to discuss these key learnings and gain insight into the 5 Dimensions to Have Your Data Ready for Machine Learning
  • Cookies 2020: What You Need to Know for the Upcoming Year
    Cookies 2020: What You Need to Know for the Upcoming Year
    Julian Llorente, Director Product Jul 7 2020 9:00 am UTC 60 mins
    The discussion about cookies and social plug-ins seems never-ending. Just recently, the ECJ made a decision which is changing third-party cookie tracking, web analytics and personalized digital marketing fundamentally. There are several questions that have to be discussed in this context: Does the ruling mean the end of the cookie era? How will the ruling impact marketing? How can you properly implement the new requirements in your company?

    We have put together a webinar for you with all important information about the ECJ ruling and its implication.

    Sign up now and learn:
    -The essential facts and consequences of the judgment
    -Effects the ruling has on your website
    -How you can make changes to your website
    -and much more!

    Ulisse Sarmiento, Manager Solution Consulting at Tealium and our partner Martin Possekel, Managing Partner at Future Marketing guide you through the webinar and show you the current requirements and good and bad of implementation.

    Register now for our webinar and find out everything you need to know about cookies!