The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.
Susan Gilchrist, Red Hat, Principal Program Marketing ManagerRecorded: May 16 20193 mins
Red Hat was searching for a partner to build awareness among their ideal audience of software development professionals. Partnering with the internal team at BrightTALK, they create online live events with their industry peers around topics of interest to their professional audience.
Ted Sfikas, Director of Solutions Consultants, NA & LATAM, TealiumRecorded: Apr 23 201957 mins
The California Consumer Privacy Act (CCPA) will go into effect January 1, 2020 and is slated to be one of the toughest data privacy laws in the US. The law will expand and enforce the rights of California consumers in several new regulatory areas and businesses will be required to be extremely transparent about how they are collecting, using and disclosing their customers’ personal data.
This new privacy law reflects a global trend of the growing importance for brands to invest in data governance, security, orchestration and automation. Regulatory compliance is now equating to the quality of a company’s brand.
Like the recent GDPR law in the European Union, the CCPA reinforces the modern theme that operating a real-time, secure, and auditable platform for collecting, enriching and activating customer data has become mandatory - not only for compliance objectives, but also for new revenue and customer loyalty goals.
Join this webinar to learn what the CCPA is and how it applies to your organization, as well as:
- Consumer rights under the CCPA
- Key requirements and compliance details
- The impact CCPA has on your company
- A strategic roadmap to CCPA compliance
- The role of a data supply chain in CCPA
- And so much more!
Customers choose to work with you not just based on what you deliver, but how you deliver it. Traditionally the big guys have had the advantage in resources and personnel. But with the digitization of customer communications, sales processes, and customer service, small and medium-size companies can now do more than catch up -- they can compete.
Affordable, accessible business technology is at your fingertips, and it can help you manage prospect and customer relationships in a way that feels personalized, accelerate business workflows and processes, and not just meet but exceed customer expectations while you boost your sales growth.
To learn more about how technology is transforming the way SMBs do business, and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!
Register here for free.
Webinar attendees will learn:
* How to deliver success across the entire customer lifecycle from lead to retention
* How to configure, price, and quote complex deals, fast and efficiently
* How to accelerate business by closing deals with instant sign-offs on agreements
* How customer-focused organizations win business with personalized experiences
* Katie Foote, Vice President, Demand Generation for Small Business, Salesforce
* Dave Simon, Vice President, Small Business Sales, DocuSign
Liz Miller-CMO Council, Stew Maurer-Convercent, Brandon Ebken-Insight, Alvin Lu-HashiCorp, Jen Mills-MicrosoftRecorded: Mar 28 201964 mins
Digital transformation is, for most executives and organizations, top of mind as we look to shift our people, processes and platforms to a more connected, efficient and effective ecosystem. For many brands, the reality is that transformation has not come at the behest of an internal quest for innovation but rather to keep up with a connected customer making new choices based on experiences and value delivery.
But the quest for transformation has been rife with buzzwords, failed promises and more than a few platform investments that have only partially yielded results. Teams continue to be hampered by fractured operations and limited access to customer intelligence, and there is growing frustration that transformation initiatives may prove to be never-ending with no real payoff in sight.
The call to action for business leaders focused on growth is to shake off the missteps of past transformation programs and embrace new strategies that empower employees to act. This also means entrusting teams with intelligence and insight into the customer, and better connect and align teams and partners across the customer engagement lifecycle, in order to deploy truly relevant and meaningful experiences. These experiences, according to today’s customer, must be personalized, relevant and must not violate the customer’s trust that the data they have provided the brands they love has not been misused or mismanaged.
Katie Jameson - Head of EMEA Marketing at Act-On SoftwareRecorded: Mar 28 201960 mins
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.
While marketing automation and CRM have different capabilities, when used together this dynamic duo forms a powerful sales and marketing tool.
In this webinar, led by Katie Jameson, Head of Marketing at Act-On Software, you'll learn:
1. What is a lead to revenue process?
2. How to enable a lead to revenue process with the right technology
3. How marketing automation and CRM systems compliment each other
4. How to get the best out of both platforms.
Katie will also share with you some top tips on how to get the most out of your marketing automation and successfully integrating it within your tech stack.
Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.
Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.
Andrew Kugler, Manager of Deliverability & Compliance, Act-On SoftwareRecorded: Mar 26 201952 mins
Email Success Starts with Data! Data is not just a buzzword; it’s the secret sauce to a successful email marketing strategy. Join us for the next webinar in our Act-On Deliverability Webinar Series with resident expert, Andrew Kugler. He will discuss the topic of data focusing primarily on emails.
Val-Pierre Genton, Jessica CarterRecorded: Mar 13 201945 mins
We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.
Join BrightTALK's VP of Product Marketing Val-Pierre Genton as he sits down with Jessica Carter, Sr. Director, North American Marketing at AccessData, to learn about her team's success. You'll walk away with insights into AccessData's webinar and video program and tips and tricks that you can incorporate into your own marketing strategy.
Kiersti Esparza & Carmi López-Jones, MarketoRecorded: Mar 6 201944 mins
Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape.
With the right approach, you can overcome an ever-evolving email ecosystem. Join Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services, Email Deliverability, to learn how to ensure your emails make it to the inbox.
You'll learn how to:
Define and leverage your engaged audience
Collect and manage the right data
Avoid spam traps
Kyle Brierley, Director, Global Integrated Solutions, Tealium & Jason Miller, VP Product Strategy, ClicktaleRecorded: Mar 5 201938 mins
Providing a stellar customer experience starts with having good data - data that is clean, correlated and unified. But as most brands attempt to reach their customers on different channels and devices, the data being collected becomes fragmented across the organization and is difficult to take action on.
Join us to learn:
- How to align online and offline data into a single, 360 view of your customer
- Key ways to segment data to power the experiences your customers expect most
- Top strategies to accomplish identity resolution and visitor stitching capabilities
- How to turn data insights into action in your organization
Robin Stephens, DirectorRecorded: Feb 28 201935 mins
Learn more about the millennial and iGen generations: discover the many advantages their skills can bring to your organisation; find out how your company can drive more effective growth by harnessing their potential; and understand why the time is now to put these groups front and centre of your business, for enhanced culture and stability.
Join Vuture Director Robin Stephens for his webinar: Mind the gap: professional services and the need to embrace Generations Y and Z, as he dispels the myths and does the maths that will push the boundaries of your business in 2019.
Luke Knight, Senior Marketing Manager at Pure360, Russell Flawn, Head of Partnerships at Pure360Recorded: Feb 27 201941 mins
Join our free webinar where we’ll be discussing the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.
44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.
We’ll also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.
See a range of PureTargeting’s features in action:
- Cross-channel personalisation
- Cart and browse abandonment recovery
- Product recommendations
- Social Proof
- Post-purchase journeys
- Plus more
Book your place today and discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.
‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.
As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!
The definition of a triggered campaign and how they work
How triggered campaigns can be applied to amplify the marketer's relevance in the moment
Ways triggered campaigns can be leveraged across the entire buyer's journey
Prolet Miteva, Sr Product Manager, Analytics, AutodeskRecorded: Feb 26 201927 mins
Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove those silos so they can see a single view of their customer – but the first step in unifying data starts with unifying people.
Join us for a lively discussion on:
- Aligning your organization towards a shared goal
- 3 keys to creating a high performing data and analytics program
Gerald Murray & Janet DulskyRecorded: Feb 20 201963 mins
Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.
Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.
The definition of CX and big trends
CX leadership, roles, and metrics
The new rules for marketers, including harnessing the power of customer centric data
Matt Dimond, Consultant at BlueVennRecorded: Feb 14 201930 mins
Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been attempting to create a Single Customer View ever since the dawn of database marketing.
In this webinar - To CDP or Not to CDP?, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform.
Reid Bryant, VP Data Science, Blue Acorn iCiRecorded: Feb 13 201927 mins
Successful brands understand the important role humans play in the evolving technological landscape. It’s critical we understand and continue to learn key strategies, tactics, and recommendations on how to optimize the customer journey with human capital and technology.
Join us for a 30-minute discussion on:
- The importance of lateral thinking in digital analytics
- The 3 components of building an impactful digital analytics programs
- How creative thinking can make the difference between an acceptable customer experience and an optimal customer experience
Chris Slovak, VP Global Solutions ConsultingRecorded: Dec 19 201832 mins
Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data -- the language of those relationships. Organizations are now understanding the power in data to guide an experience and understand what consumers are telling them.
Join us to learn how to create exceptional customer experiences through data. During this webinar, we’ll discuss:
- 5 factors that are changing a customers experience
- How data plays a critical role in creating engaging and meaningful moments
- 5 mandates for adjusting to the evolving expectations of customers
Mark Coffey, SVP of Strategic Partnerships, GasBuddyRecorded: Dec 12 201857 mins
While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.
Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.
To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!
Registration is free.
Attend this webinar and learn:
* How to use martech to digitize offline channels
* How to integrate traditional marketing efforts into their newer tech-driven marketing stack
* The importance of combining online and offline marketing
* How to track offline conversions
* Evan Jones, CMO, Fender
* Mark Coffey, SVP of Strategic Partnerships, GasBuddy
* Myllisa Patterson, Senior Director, Event Cloud Marketing, Cvent
* Shannon Ryan, Head of Marketing, CI&T
* Dilan Yuksel, VentureBeat
Bharath Kadaba, Chief Innovation Officer, IntuitRecorded: Dec 11 201860 mins
The landscape of voice and chatbot-to-customer interactions is blowing up. Whether it’s a trusted AI assistant like Alexa or Google Home, or an integrated voice or chatbot tool within a brand interface like Kayak’s customer service experience, customers are increasingly willing to engage with brands via voice chat.
AI assistants are getting smarter, and becoming capable of helping consumers sort through the avalanche of choices available in every decision, from buying phone plans to toothbrushes. And your marketing efforts will have to shift priorities in a major way to capture the attention of these newly connected customers as assistants get smarter and customers learn they can rely on their results.
To hear about actual voice chat use cases, the differences between integrated bots and AI assistants, and how to leverage voice and bots for amaze-and-delight experiences right now, don’t miss this VB Live event!
Register here for free.
Attend this webinar and learn:
* How bots and voice are uniquely positioned to help customers make purchasing decisions
* How brands can address the advantages of integrated bots and an AI trusted assistant like Alexa
* The best ways to leverage voice and bots to optimize the customer experience
* What's next for voice and bots
Ted Sfikas, Director of Solutions Consultants, North America and LATAM, TealiumRecorded: Dec 5 201827 mins
Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and methodologies need to be implemented to ensure accurate and seamless alignment of data within the overall business strategy.
Join this webinar to learn:
• Why a data supply chain is critical in creating a high performing data and analytics program
• How to build a data supply chain
• 4 ways data-as-a-service becomes a necessity for organizations
• How to standardize how data is requested and received
Jordan Con, Product Marketing Manager, Bizible and Lizzy Funk, Demand Generation, MarketoRecorded: Dec 5 201848 mins
How to efficiently maximise real impact in a data-driven marketing world.
All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.
In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
Dean Takahashi, Lead Writer, GamesBeatRecorded: Dec 4 201860 mins
Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports.
There is a lot for the video game industry to learn from the legacy sports broadcast model; but there’s a catch: The video games industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences.
So why would we just do it the same way as before? The answer? We probably won’t. Not for long at least.
In this special session, our panel of experts will unpack the old and the new of esports, and explore where genuine innovation may come from in the future. We’ll discuss how to get the most out of traditional methods, and how some companies are experimenting with new approaches to engaging with audiences and driving revenue.
Register now to join us for free.
Attend this webinar and learn:
* How the current esports model stacks up against traditional sports, and where the money is coming from now
* The new technologies that will change the existing business model
* The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line
* Jonathan Singer, Industry Strategist, Akamai
* Robb Chiarini, Director esports, NCSA at Ubisoft
* Dean Takahashi, Lead Writer, Gamesbeat
* Kent Wakeford, Co-founder and COO, Gen.G
Lindsay McEwan, General Manager, EMEA, TealiumRecorded: Nov 29 201848 mins
The GDPR 2018 brought a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations. Brands are ensuring that their data-driven practices are in line with the regulation, but what do consumers think of the new law? How do they expect their data to be used and do they intend to exercise their new rights?
Join us for a behind the scenes look into how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience. Register now and learn the:
- Pivotal changes to the data landscape
- 7 key findings from consumers on how they view their own data
- Key strategies and steps to dramatically improving consumer brand trust
- And so much more!
Kath Pay of Holistic Email Marketing, and Bram Smits of TripolisRecorded: Nov 29 201849 mins
Join Kath Pay of Holistic Email Marketing and Bram Smits of Tripolis as they cover the state of play in email vendor use and satisfaction among email marketers around the world.
Kath (CEO and founder, Holistic Email Marketing) and Bram (CEO, Tripolis) will discuss the surprising implications of their joint research study, Email Marketing Vendor Satisfaction. They'll cover these and other findings:
•Which categories of email service providers (small-medium, medium-enterprise or suite vendors) have more satisfied users
•Which tools and services their ESPs provide marketers actually use
•How marketers are adopting new technology like AI
•Which tools, services plug-ins are most popular
•Whether business strategy factors into technology decision-making – if at all.
Download your free copy of Email Marketing Vendor Satisfaction in advance and join the discussion with your own questions and comments.
Reserve your spot today! If you can't attend the live discussion, don't worry – we'll send you a link to the recorded version.
Emma Mears, EMEA Campaign Manager, MarketoMay 21 20199:00 amUTC44 mins
Would you like a behind-the-scenes look at how the Marketo team uses Marketo to automate, measure and optimise our marketing programs?
If so, join Marketo Expert, Emma Mears as she shares some of her top secrets to becoming a fearless marketer and a kick-ass revenue generator. You don't want to miss it!
Join this session to learn:
-How Marketo uses content marketing and lead management to drive quality leads to sales, and at pace
-How to use program metrics to understand what's working, or not, and where to spend your money to get revenue-generating results
-How to use Marketo's powerful Engagement Engine and reporting functionality to prove your impact on opportunities, pipeline and revenue
Chris Slovak, VP Global Solutions, TealiumMay 29 20195:00 pmUTC60 mins
It’s crucial that organizations start focusing more on people, and less on campaigns, when it comes to launching successful personalization strategies that exceed customer expectations. Most brands are focusing on leveraging Campaign Orchestration to enable personalization with their data, however, the secret weapon to really connecting data between multiple teams, tools and technologies is Customer Data Orchestration.
Confused as to what each approach is? And why one is more impactful for your business than the other? We don’t blame you as both approaches aim to capture and synchronize customer data across multiple technologies in the hopes of delivering more relevant and personalized experiences for customers.
Join to learn the differences between Customer Data Orchestration and Campaign Orchestration, as well as:
- Why personalized experiences are so important to the customer journey
- How to see data as an asset (and leverage people, technology and processes) to see it as your company’s greatest competitive advantage
- Key benefits and differences between Customer Data Orchestration and Campaign Orchestration (and which strategy your brand should be employing)
- How to put Customer Data Orchestration into play in your organization
- Use case examples of why Customer Data Orchestration is so crucial to a brand’s personalization success
It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.
Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.
There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!
*How to identify your AI needs
*How to identify your decision criteria
*The pros and cons of build and buy, and the best situations for each
*How to get a handle on the true costs of both build and buy
Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.
AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!
Register for free now!
Attend this webinar and learn:
How to simplify tasks that take up too much of sales' time
*How AI will improve forecasting accuracy
*How AI can identify coaching themes from meetings based on what top reps do better than others
*How AI can identify which clients will be easiest to both up-sell and cross-sell
*How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
*The leading technologies to implement AI for sales acceleration
*Stewart Rogers, Analyst At Large, VentureBeat
*Jake Reni, Head of Adobe Sales Academy, Adobe