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Email Marketing

  • Social & Email Holiday Success Starts Today Social & Email Holiday Success Starts Today Kristy O'Neill, Senior Account Manager, Movable Ink and Stephanie Bannos, Director of Product Marketing, Offerpop Recorded: Aug 24 2016 38 mins
    Now is the time to start planning your holiday marketing campaign if you want to stay ahead of the competition and maximize sales. In this 30-minute webinar, Movable Ink and Offerpop team up to help you kickoff your holiday email and social campaign planning.

    Based on insights from our 2016 Retail Holiday Readiness Report, this webinar will cover:
    - Findings from our 2016 holiday retail marketer survey and what it means for your marketing strategy
    - How-to's and inspiration for implementing a personalized, contextual email campaign
    - Best practices and unique ideas for how to promote a UGC campaign around the holiday shopper

    Save your spot now.

    #holidayreadynow
  • The State of Influencer Marketing The State of Influencer Marketing Brian Solis, Principal Analyst, Altimeter Group Recorded: Aug 23 2016 63 mins
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • Social Selling for Enterprise Sales Social Selling for Enterprise Sales Rebecca Smith Recorded: Aug 18 2016 45 mins
    Criteria for Success has spent the last 16 years transforming sales systems and increasing sales performance by at least 25% for the organizations they help. They recognized early on that busy sales executive easily forget that new customers and clients are right under their nose.

    CFS have identified Social Selling as key to reaching to these buyers and accelerating sales growth. And that intuition is now supported by data: according to a Forbes report, 78.6% of salespeople that used social media to sell out performed those who didn't use social media.

    Join us to learn how you can combine standard tools, such as LinkedIn and Salesforce, with a simple process to create a winning Social Selling PlayBook.

    Attendees of this workshop will learn:

    • How to target qualified suspects and prospects

    • Generate more business opportunities using inbound and outbound applications, such as Hubspot and LinkedIn

    • Learn how to turn suspects into paying customers and partners

    Takeaways:

    • A Social Selling PlayBook, customized at the event

    • Tips and know-how to identify, connect with, and sell new contacts

    • An efficient process to generate a larger volume of workable leads

    Who should attend:

    • Business owners

    • Key sales & marketing executives

    • Any stakeholder involved in growing their business
  • What a marketer couldn’t tell you about email marketing What a marketer couldn’t tell you about email marketing Ben Rothke, Senior eGRC Consultant, Nettitude Group Recorded: Aug 18 2016 40 mins
    As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.

    In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
  • Why Your Content Marketing is Failing (and how to fix it) Why Your Content Marketing is Failing (and how to fix it) Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Recorded: Aug 17 2016 59 mins
    In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

    This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

    · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

    · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

    · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

    · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

    · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content
  • Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Brian Kim, VP of Media & Acquisition, Dollar Shave Club Recorded: Aug 17 2016 61 mins
    In part 2 of this compelling Masters of Mobile Data series, you'll learn that there’s no such thing as a smartphone user, tablet user, or web user. Rather, it’s the same user who hops between the different experiences. By the same logic, there’s no point in developing a “push messaging” strategy when what you need is a holistic communications strategy.

    How are some companies able to use mobile as part of a broader customer engagement strategy, when so many others struggle to even get mobile right within its own silo? How are these marketers able to know what’s really working, taking into account all of the various multichannel effects that drive people to the app and from the app into transactions that occur outside the app, using real data, not guesswork.

    Join our group of experts from retail, ecommerce, and travel as they review what works and what doesn’t when it comes to omnichannel success.

    In this webinar you’ll learn:
    * How to think about mobile apps versus the web, and the role of mobile in the wider customer journey
    * How omnichannel marketers integrate user preferences and profile information across multiple sources
    * Mobile strategies that work in an omnichannel environment (hint: it’s more than in-app messaging and email)
    * Techniques for leveraging user-knowledge to personalize messages across channels

    Speakers:
    * Brian Kim, VP of Media & Acquisition, Dollar Shave Club
    * Brian Monahan, Former CMO Walmart.com, CEO/Founder NewCo
    * Paul Mander, Director Solutions Consulting, mParticle
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register for this free event today

    Sponsored by: mParticle
  • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Jason Allen, VP Multi-Channel, GameStop Recorded: Aug 16 2016 61 mins
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers
    * Jason Allen, VP, Multi-Channel at GameStop
    * Marissa Tarleton, CMO, RetailMeNot
    * Stewart Rogers, Director of Marketing Technology
    * Rachael Brownell, Moderator, VentureBeat


    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!
  • Managing Marketing Data, From Quality to Quantity Managing Marketing Data, From Quality to Quantity Adam Hutchinson, Demand Generation Marketing Manager, Socedo Recorded: Aug 4 2016 61 mins
    Marketers gather, analyze, and use a vast amount of lead data from a variety of sources. Data quality is an on-going challenge in marketing, and as much as we might like to use "big data" in our campaigns, we know the risks of filling our marketing automation systems with bad information. According to a Demand Metric survey, over half of marketers don’t have an effective process to ensure the quality of data is up to par in their key systems. In this webinar, we'll cover:
    -How we manage data quality at Socedo
    -How third party data helps us qualify leads and create targeted campaigns
    -Best practices for handling social media data in your database
  • How to choose the right Martech stack and Data for your organization How to choose the right Martech stack and Data for your organization David Lewis,CEO DemandGen, Ed King, CEO Openprise Recorded: Aug 3 2016 61 mins
    There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?

    Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
  • The Ultimate Guide to Contextual Marketing for the Restaurant Industry The Ultimate Guide to Contextual Marketing for the Restaurant Industry Michael Ricci, Chief Marketing Officer at Digital Fusion and Marissa Goba, Account Manager at Movable Ink Recorded: Jul 28 2016 37 mins
    Want to provide your guests with a best-in-class experience that keeps them coming back for more? In this webinar, you’ll learn how to create a contextual experience with email that drives engagements and boosts sales. You’ll learn how to create personal experiences, leverage loyalty data and provide a better mobile experience for your guests.
  • The Essentials of Account Based Marketing (ABM) The Essentials of Account Based Marketing (ABM) Melanie Gipp and Cathal Moran Recorded: Jul 28 2016 49 mins
    If earning targeted new business and retaining higher numbers is your game, then play to win with account-based marketing (ABM). watch Marketo experts discuss the Essentials of Account-Based Marketing and walk you through the strategy that scores by focusing on high-yield accounts.
  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson & Russell Parsons Recorded: Jul 28 2016 59 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • Réinventer l’Email pour le consommateurs de 2017 Réinventer l’Email pour le consommateurs de 2017 Philippe Gateau Sales Manager SEMEA, Movable Ink Recorded: Jul 28 2016 32 mins
    Au cours des derniers mois, les consommateurs ont vu s’accumuler dans leur boites de réception des emails peu attractifs et toujours plus nombreux. Envoyer le même message à une audience de masse conduit à des performances limitées, sachant que 54% des consommateurs déclarent vouloir se désabonner des programme dont le contenu n’est pas pertinent.

    Pour avoir du succès en 2017, vos campagnes d’email marketing se devront d’être hyper-personnalisées pour chacun de vos destinataires, en fonction de son comportement, de données contextuelles en temps réels, pour créer une expérience email convaincante.

    Lors de ce webinar, Philippe Gateau, SEMEA Sales Manager chez Movable Ink conduira une présentation du paysage email actuel, et des tendances qui auront un impact réel en 2017. De plus, vous verrez, au travers de nombreux exemples concrets, comment de grandes marques utilisent la personnalisation et la contextualisation pour créer des campagnes performantes avec des résultats chiffrés.
  • Massively engaged: Building mobile apps that inspire loyalty not just downloads Massively engaged: Building mobile apps that inspire loyalty not just downloads TJ Hunter, Sr Director of Consumer Marketing, Rosetta Stone Recorded: Jul 27 2016 62 mins
    If you’re an app product manager or marketer without a robust strategy to increase ARPU and raise LTV, you’re leaving money on the table. Whether because of poor engagement, low social engagement, or poor user interface, your app limitations are costing you money.

    Everyone knows that the difference between success and failure in mobile app business is long-term customer engagement and higher LTV, but lighting a fire in the hearts of consumers is easier said than done. From app discovery to customer retention to long term value, finding the right combination of strategies to build massively effective customer engagement is part art and part science.

    Join VentureBeat and our panel of experts as we demystify app engagement and the technology that supports it. In this webinar, you’ll learn to:
    • Leverage in-app personalization to build loyalty
    • Proactively seek and secure high levels of customer satisfaction
    • Increase customer retention rate
    • Raise revenue per user
    • Implement strategies that increase LTV and increase ARPU


    Speakers:

    * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division
    * Benjamin Weiss, Mobile Product Manager, Walgreens
    * Shahar Kaminitz, Founder & CEO, Insert
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by: Insert

    Register for this free executive level learning opportunity today!
  • Reimagine Engagement with Pardot, B2B Marketing Automation by Salesforce Reimagine Engagement with Pardot, B2B Marketing Automation by Salesforce PHIL SIMPSON - Regional Sales Manager, Salesforce Pardot Recorded: Jul 26 2016 45 mins
    B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams.

    Join us for a quick 40-minute look at how Pardot is:

    - Powerful enough to deliver the personalized experience that buyers expect
    - Simple enough to make this a manageable and scalable effort for your sales and marketing teams
    - Connected enough to make working together a seamless process, allowing sales and marketing to deliver a truly frictionless customer experience

    We’ll also be joined by a Pardot client, who will share how marketing automation has transformed the way that they market and sell!
  • How to Create a Small Business Marketing System How to Create a Small Business Marketing System Jared Kimball, Conversion Strategist, Infusionsoft Recorded: Jul 26 2016 90 mins
    Do you ever wonder:
    • What to say that will make leads take action?
    • How to structure your content so it converts?

    In this webinar, you'll learn:
    • Common advertising and marketing myths that small businesses fall for
    • 3 ways to innovate your business so you stand out in any crowded marketplace
    • A 5-step framwork to attract your ideal customer's around the clock
  • 3 Ways to Transform eBooks to Boost Your B2B Marketing Results 3 Ways to Transform eBooks to Boost Your B2B Marketing Results Vanessa Porter - Director of Marketing at SnappApp Recorded: Jul 26 2016 40 mins
    Almost every B2B marketer has experience leveraging eBooks. eBooks are an effective way to provide rich content while creating a fun experience for your audience; however, running the same eBook creation and promotion process over and over again can get boring (for both you and your audience).

    In this webinar, SnapApp joins us to discuss three ways you can transform eBooks to engage your buyers at every stage of their journey to boost your B2B marketing results.

    You’ll learn:

    How to create engaging content for each stage of the buyer journey
    How to transform eBooks into interactive content that engages users and converts more leads
    What best-in-class marketers are doing to squeeze more value out of their existing eBooks
  • Customer Data - The New Value Exchange Customer Data - The New Value Exchange Adam Corey, Tealium Recorded: Jul 21 2016 29 mins
    With the continued explosion of digital and data-centric technologies, a rich stream of customer data is increasingly available to today’s marketers – and a company’s first-party data is undoubtedly a growing source of competitive advantage. But the opportunity to generate deeper customer insights and understanding with that data comes with the expectation of a connection or interaction that goes beyond the transactional.

    During this interactive discussion, Adam Corey - VP of Marketing at Tealium - will explore how data has become the new 'value exchange' between brands and consumers, and how to leverage that data to generate business value while maintaining consumer trust and loyalty. He'll share:
    - the pivotal moments of data capture that brands should focus on (or steer away from)
    - the key differences between a transactional vs. emotional data exchange
    - the core principles of a successful data-driven approach
    - the critical elements of a comprehensive data security/ privacy practice

    We hope you'll join us.
  • Dear B2B Marketer: A Love Letter From Your Sales Team Dear B2B Marketer: A Love Letter From Your Sales Team TIFFANI BOVA, Global Customer Growth and Innovation Evangelist at Salesforce Recorded: Jul 20 2016 45 mins
    We all know that when sales and marketing are in sync, deals close faster and revenues soar. The research tells us it’s true. Our gut tells us it’s true. But putting ideas into action isn’t always so easy. Marketing often lacks perspective on what’s really going on in the field, and how to best influence organizational change. So, we’re calling in an expert to give you insight into what it’s like to “bleed sales.”

    Join Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce — and self-proclaimed “recovering sales rep” — as she discusses current trends in B2B marketing, and shares her perspective on how to build better marketing-sales relationships. In this webinar, you’ll learn:

    - How to translate current buying trends into actionable playbooks
    - Why your sales training isn’t sticking
    - Why sales and marketing alignment is more important now than ever before
  • Effective Data Capture for Marketers Effective Data Capture for Marketers Katie Hurley, Account Director, Pure360 Recorded: Jul 20 2016 25 mins
    Learn how to capture data effectively using best practice guidelines and some useful tips and tricks to maximise your lead generation conversions from Pure360.
  • How to Build a 6-Figure "Set It and Forget It" Money-Making Machine How to Build a 6-Figure "Set It and Forget It" Money-Making Machine Noah St. John, Author & Inventor, Afformations® Recorded: Jul 19 2016 40 mins
    Would you like to get unstuck and automate your business?
    Are you tired of the long hours, hard work, and not reaching the people you want to reach?

    In this webinar, Noah St. John wants to show you:
    • The secret to tripling sales after people get on your list
    • The 5-step formula for an irresistible lead magnet
    • The 5-steps to build a 6-figure business machine
  • BotBeat: B2B and B2C use case for bots BotBeat: B2B and B2C use case for bots Jon Cifuentes, Analyst, VentureBeat Aug 30 2016 7:30 pm UTC 45 mins
    Bots are more than just trendy. They’re increasingly becoming a smart business decision and one that more than just the big players are sitting up and noticing. From Foursquare’s Marsbot (eatery recommendations) to Uber (rides) to the many bots that plug in to Slack, it’s clear there is both a B2B and B2C purpose for bots.

    For Activision, using bots via Facebook to announce this year’s Call of Duty: Infinite Warfare release to consumers netted them over 6 million messages between users. The beauty of bots, as Activision and others have discovered, is that they allow businesses greater access to increasingly mobile messaging consumers. Facebook is investing fully in the chatbot experience with brands including Staples, Bank of America, and Taco Bell.

    For both consumer brands and B2B companies, the time is now to consider the implications of bots for the bottom line.

    Join this panel of executive leaders as they discuss the use cases for bots for consumers and between businesses, including:

    • Elements of a successful bot strategy
    • Where consumers prefer to interact with bots
    * In-depth discussion of the B2B use cases for bots

    Speakers include:
    * Amir Shevat, Head of Developer Relations, Slack
    * Robert Hoffer, "The Bot Father"
    • Jon Cifuentes, Analyst, VentureBeat
    • Rachael Brownell, Moderator, VentureBeat


    Register today for this free executive event.
  • How much data is too much? How much data is too much? Paul Hemsley, Professional Services Team Leader, Pure360 Aug 31 2016 1:00 pm UTC 60 mins
    Discover how to make the best use of the data you collect, identify the right data to collect, and how to improve your data capture in this new, exclusive webinar.
  • How To Integrate Predictive Marketing Into Your ABM Strategy How To Integrate Predictive Marketing Into Your ABM Strategy David Lewis, CEO DemandGen | Tony Yang, VP of Demand Generation Mintigo Aug 31 2016 5:00 pm UTC 60 mins
    Predictive marketing is a hot new technology that’s been gaining ground providing marketers a better way to score leads. With the rise of ABM, B2B marketers are beginning to see the value of applying predictive technologies to drive their ABM strategy. Unlike traditional lead generation, predictive can identify the best target accounts that will most likely buy, discover non-intuitive insights for personalized messaging, and more. In this session, we will share examples of how predictive marketing can power your ABM strategy.
  • How to Get Holiday Ready: Your Festive Email Plan How to Get Holiday Ready: Your Festive Email Plan Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink Sep 6 2016 2:00 pm UTC 45 mins
    The festive season is no longer limited to December. The adoption of Black Friday and Cyber Monday, in addition to Giving Tuesday, Manic Monday and Out of Stock Saturday, has meant that festive email campaigns can now last as long as 12 weeks.

    Does your holiday marketing have the longevity to survive the full season, without your customers burning out?

    In this webinar, Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink, will share their favourite festive strategies, tactics and examples. Join this webinar and discover:

    -Why 56% of marketers will be launching their festive email campaigns before the end of October
    -How you can use rewards to drive urgency and purchases throughout the season
    -When is the optimum time to send your festive emails and stand out in the inbox
    -How you can sell everything you have during the sale period
  • Enabling Sales Teams with Technology Enabling Sales Teams with Technology Jary Carter, CRO, Oro Inc. Sep 6 2016 5:00 pm UTC 45 mins
    Enabling sales people is a key function of sales leaders. The best sales leaders are utilizing technology to enable their teams, provide discipline and methodology to the customer service and sales process. Learn how today's sales leaders are using CRM technology not only to track sales, but to train and enable sales teams, with unparalleled results. Join Jary Carter, Co-Founder and CRO of Oro and former Vice President of Worldwide Sales at Magento as he discusses best practices in sales process and enablement.
  • Email für den Kunden von 2017 neu erfinden Email für den Kunden von 2017 neu erfinden Stefan Feichtinger, Business Development Manager, Central Europe at Movable Ink Sep 7 2016 9:00 am UTC 45 mins
    In den letzten 12 Monaten haben sich die Erwartungen der Kunden drastisch verändert. Generische Massenemails erzielen keine guten Resultate mehr, wobei sogar 54% der Kunden sagen, sie würden eine Beziehung mit einer Marke beenden wenn sie weiterhin irrelevante Inhalte bekommen.

    Um in 2017 und darüberhinaus erfolgreich zu sein, müssen Email Marketing Kampagnen auf den einzelnen Empfänger hyper-personalisiert werden. Man muss auf demografische und kontextabhängige Daten in Echtzeit sowie auf die Verhaltensweise des Einzelnen zurückgreifen, um ein fesselndes Email-Erlebnis zu schaffen.

    In diesem Webinar werde ich Ihnen die momentane Email Marketing Landschaft, sowie die Trends für 2017 aufzeigen. Darüberhinaus zeige ich Ihnen, wie führende Marken Personalisierung und Kontext nutzen um höchst erfolgreiche Kampagnen umzusetzen – mit den richtigen Ergebnissen.
  • Amplify your Christmas marketing: How to capture the attention of early shoppers Amplify your Christmas marketing: How to capture the attention of early shoppers Sara Hajjar (AdRoll), Lucy Tesseras (Marketing Week) Sep 7 2016 2:00 pm UTC 75 mins
    Savvy marketers are already planning their Christmas campaigns, tailoring their approach to win new business, maximise ROI and stay front-of-mind with customers and prospects.

    Join AdRoll and Marketing Week to find out what tactics and strategies can be used to prepare your business for digital-marketing domination this Christmas.

    Highlights include:

    oPlanning and delivering successful seasonal campaigns
    oSegmentation strategies and re-engagement tactics
    oMaximising historical data to drive sales this Christmas
    oUsing dynamic creative to drive higher conversion rates
    oExpanding reach across web, social and mobile

  • Planning a Video Marketing Campaign: What to Expect and Where to Begin Planning a Video Marketing Campaign: What to Expect and Where to Begin Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House Sep 14 2016 4:00 pm UTC 60 mins
    Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
  • Reaching customers across channels: Effective omnichannel personalization Reaching customers across channels: Effective omnichannel personalization Stewart Rogers, Director of Marketing Technology, VentureBeat Sep 14 2016 5:00 pm UTC 60 mins
    The modern customer expects brand communications that are extremely relevant, timely, and on point. The truly omnichannel marketer needs to account for these increasingly sophisticated customers as they move between devices and platforms. From data mining to web analytics, savvy marketers know that finding and keeping consumers across channels rests squarely on the ability to personalize communications.

    Elements of personalization across channels include conversion reporting and analysis, platform-based analysis such as Facebook Insights and mobile app analytics, and customer-based analytics to create accurate segmentation, attribution and predictive modeling.

    By using these and other tools, marketers can capture and keep customers by targeting, testing, and personalizing communications across channels and platforms. Join VB experts and other panelists as the steps to omnichannel personalization are identified.

    Webinar attendees will learn how to:

    • Understand omnichannel engagement and personalization strategies
    • Create a segment of one approach to marketing
    • Enable collaborative filtering
    • Build custom email campaigns that increase customer engagement

    Speakers:
    * Carol Wentworth, SVP, Performance Bicycle
    • Stewart Rogers, Director of Marketing Technology, VentureBeat
    • Rachael Brownell, Moderator, VentureBeat


    Register for this free executive event today!

    Sponsored by Blueshift
  • 8 Ways Video Can Supercharge the Bottom of Your Funnel 8 Ways Video Can Supercharge the Bottom of Your Funnel Joe Gelata, Head of Global Revenue Operations, Vidyard Sep 15 2016 4:00 pm UTC 45 mins
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

    In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

    • 8 different video types to support the BoFu
    • How to map your content to different stages of the funnel
    • What information your potential buyers are looking for
    • How to connect your video marketing campaigns to ROI
  • Authentic Brands and Their Emotional Connection With Fans Authentic Brands and Their Emotional Connection With Fans Liz Miller, CMO Council, Jill Cress, Mastercard, Andrew Shripka, Kellogg's and John McGarr, Fresh Squeezed Ideas Sep 21 2016 5:00 pm UTC 75 mins
    Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers.

    Drawing on best practices and perspectives from the CMO Council’s latest report, titled “Building Brands That Attract and Engage Fans,” this upcoming webinar will feature both brand leaders and domain experts.

    Topics to be explored include:

    -The roots of brand attraction and cognitive connection
    -How to survive and prosper amid market diversity and change
    -The intersection of cultural and behavioral economics
    -The essential ingredients for authenticity and credibility
    -Fresh thinking on new ways to invigorate and magnetize brands 

    Webinar participants will include Liz Miller, SVP Marketing from CMO Council, Jill Cress, Executive Vice President Consumer Marketing at Mastercard, Andrew Shripka, Associate Director Brand Marketing at Kellogg's and author John McGarr, President of Fresh Squeezed Ideas.
  • End the struggle with marketing automation End the struggle with marketing automation James Pellizzi, VP-Marketing Automation, Layer One Sep 22 2016 6:00 pm UTC 45 mins
    MA will take B2B to new heights in the coming years. But first marketers must figure out how to manage this technology and optimize results.

    Attend this webinar to get started with marketing automation and understand how to mature it. Topics will include:
    • selecting a platform
    • setting a foundation for success
    • identifying quick wins
    • learning what a long-term MA solution looks like
  • No theory or waffle – just 10 great personalisation campaigns No theory or waffle – just 10 great personalisation campaigns Mindi Chahal (Marketing Week), Andrew Furlong (CRO Director at RedEye) Sep 27 2016 2:00 pm UTC 75 mins
    Personalisation is the key to boosting sales, customer loyalty and conversion, yet only a handful of brands are doing it. How’s this for startling? 72% of companies say they know they need to implement personalisation but aren’t sure how to do it.

    Well that’s where we come in. Andrew Furlong, RedEye’s CRO Director, will not only explain the importance of personalisation, but give real, tangible actions you can take to start ramping up your personalisation efforts. We’ll be focussing on real-life campaign examples you can take away and implement quickly to rapidly see increased conversion, loyalty and ROI.
  • Email marketing: How to achieve 300% ROI Email marketing: How to achieve 300% ROI Stewart Rogers, Director of Marketing Technology, VentureBeat Oct 19 2016 5:00 pm UTC 60 mins
    Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.

    So how do you get there?

    We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.

    In this webinar you'll learn to:
    * Personalize email marketing without making huge errors.
    * Avoid common marketing errors (wrong names and/or interests)
    * Increase open rate
    * Leverage data to target email personalization

    Speakers:
    * Tommy Lamb, VP Marketing and Acquisition, Teleflora
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!

    Register for this executive session today.
  • Social appetizing: Winning at the intersection between social ads and apps Social appetizing: Winning at the intersection between social ads and apps Phillip Morelock, Chief Digital Officer and CRO, Playboy Oct 20 2016 7:30 pm UTC 30 mins
    Social appetizing, driving app downloads through social ads and then incentivizing social sharing mechanisms in-app to boost reach, is often a missed opportunity for companies. Part user-acquisition, part smart social advertising, the world of social appetizing can be complicated and confusing. Leveraging social networks to push app downloads doesn't have to be.

    In 2015, 2 billion mobile users downloaded over 350 billion apps and spent approximately 76 percent more time on their devices than in 2014. Mary Meeker’s trend report estimates that the industry is under-spending on mobile ads by around $25 billion. And gaining high-quality users is harder than ever.

    Join us for an exclusive VB Live event where you’ll capitalize on this potential and learn to:

    • Maximize social app advertising (appetizing) without scaring customers away
    • Influence consumers within apps to leverage social for a 360 degree effect
    • Understand how social ads help drive the app economy
    • Find out what works, what doesn’t, and who is the rising star in social appetizing

    Speakers include:
    * Phillip Morelock, Chief Digital Officer and CRO, Playboy
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Rachael Brownell, Moderator, VentureBeat
  • Are buy buttons working? Social commerce for 2017 Are buy buttons working? Social commerce for 2017 Stewart Rogers, Director of Marketing Technology, VentureBeat Nov 15 2016 8:30 pm UTC 30 mins
    A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers.

    Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space.

    Attendees at this webinar will learn how to:

    * Optimize social selling across social media outlets
    * Understand the impacts of increasingly mobile consumers on social commerce
    * Unlock sales using social networks
    * Find and connect with more prospects
    * Leverage the analytics from social sites to gain a deeper understanding of customers

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat


    Register for this free executive session today
  • Get 'em and keep 'em - Connecting the dots between CPI and LTV Get 'em and keep 'em - Connecting the dots between CPI and LTV VentureBeat May 4 2017 5:00 pm UTC 60 mins
    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through an efficient user acquisition initiatives, but also via engagement and retention activities.

    But in such a competitive market, where ROI has to be maximized, how do you increase your user lifetime value (LTV) and minimize your cost per install (CPI)?

    Join VentureBeat a panel of mobile execs for an inside look at how to best utilize user acquisition strategies while maintaining a high-value, loyal app user-base. We'll share secrets about the various synergies between user acquisition and user engagement, highlight reactivation tactics through a combination of different communication channels (push, email, retargeting), and lay out strategies for lowering CPI through virality initiatives and organic growth.

    In this webinar, you will:

    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn about acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers:

    More panelists to be announced soon!

    Moderator: Wendy Schuchart, VentureBeat