Event sponsorship can be the biggest purchase a marketer will make. If done well, events provide a unique platform for face-to-face interaction with prospects, which is unrivalled through other marketing programmes.
However, with a growing focus on ROI, they can also be a costly mistake if not executed correctly.
In this webinar, Phil Cooper from Closer Still Media will use his experience of organizing one of the largest cloud computing tradeshows in the world, to share success stories and practical tips that will leave you stand full to bursting.
-Picking the right event
-Lead generation and capture tactics
-Giveaways, competitions and gorilla marketing
-Avoiding empty booths
-Post event follow up and ROI