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BrightTALK Academy

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  • What does it take to acquire and inspire the IT visionary in Europe? Symantec's Senior Specialist and BrightTALK's IT Community Manager dive into the habits of IT professionals and how to engage them in the multi-channel buyer's journey of today’s world.

    This session will delve into many questions impacting the IT professional's digital experience, including:
    - What engages an IT professional?
    - What content types do IT professionals prefer to consume?
    - What’s unique about persuading an IT pro?
  • Webinars are a powerful tool for engaging prospects and filling the sales funnel, and their increasing popularity amongst B2B marketing and sales teams is a testament to this. However, developing effective presentations for your online audience is easier said than done.When delivering remote presentations, speakers are often competing with email, social media, YouTube and the likes.So, how do you get your key message to resonate with your audience in an engaging, persuasive, and memorable way in this era of perpetual digital distraction?

    In the age of Big Data, this is where science comes in. Research has shown that there are numerous tactics to take your webinar presentations to the next level.

    In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Dallas Jessup, Content Marketing Manager at BrightTALK, will narrow down the must-implement tactics and discuss:
    - How to be a more persuasive presenter - backed by science;
    - Sure-fire ways to ensure your message is ingrained into your audience’s brains;
    - Why you should focus on visuals and stories for revenue generating webinar presentations.
  • Big data and data analytics provide invaluable insight for businesses, guiding and steering everything from the decisions made in board rooms to the way they market and provide goods and services to their customers.

    As more-and-more businesses are becoming aware of the agility and competitive edge big data gives them, it’s getting harder for the agencies and start-ups that actually provide big data services to rise above the herd and get found by the businesses looking for them.

    In this webinar, we look at how big data and data analytics companies can shape SEO to their own niche in order to find businesses looking for their exact services and expertise. The webinar covers:
    • Identifying the search terms potential customers are using to find big data companies
    • How to identify niches to get the highest return on the least SEO investment
    • How to use your own big data resources as link building assets and lead generation
    • Key elements of technical and on-site SEO
  • There’s not a single company out there not leveraging at least three demand generation tactics to scale their business - SMBs to enterprises alike. Marketers have been tasked to revolutionise and personalise their marketing efforts to acquire their target audience and convert them into customers.

    Over the past year, the BrightTALK marketing team has hosted and published 103+ webinars and videos working with marketers to solve the most pressing impediments to their demand generation. This session will answer 10 commonly asked questions impacting your demand generation strategy - both high-level and detailed such as:

    - How do I stand out from the crowd when there is so much noise?
    - What are the best tactics to keep late stage content, like testimonials, feel authentic?
    - How can we improve our marketing and sales alignment?
  • Technology has provided a vast landscape to connect with more people, in more places than ever before. However, there is a lot of market noise pulling your buyers in various directions. The best solutions aren’t always the most talked about. Brand loyalty is driven through value-add marketing.

    While there are more ways than ever to talk to your audience -- you’re not necessarily connecting with them. This session will dive into better ways to engage your audience and convert viewers into advocates through:
    - Speaking tactics to create a two-way dialogue with your audience
    - When (and why) to incorporate rich media in your message
    - Developing a story to balance your value proposition while entertaining your audience
  • Technology has provided a vast landscape to connect with more people, in more places than ever before. However, there is a lot of market noise pulling your buyers in various directions. The best solutions aren’t always the most talked about. Brand loyalty is driven through value-add marketing.

    While there are more ways than ever to talk to your audience -- you’re not necessarily connecting with them. This session will dive into better ways to engage your audience and convert viewers into advocates through:
    - Speaking tactics to create a two-way dialogue with your audience
    - When (and why) to incorporate rich media in your message
    - Developing a story to balance your value proposition while entertaining your audience
  • Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK’s Creative Account Director, Michelle Salta, and Content Marketing Manager, Dallas Jessup, decode the endless opportunities into a robust, actionable event video marketing playbook.

    Tune in to discuss (and debate):
    - The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
    - What footage you should capture to achieve your goals
    - The best editing mix for your distribution channels
    - Where to leverage the video to see the best ROI for your goals
  • Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK Studios' Executive Producer decodes the endless opportunities into a robust, actionable event video marketing playbook.

    Tune into this session to discuss (and debate):
    - The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
    - What footage you should capture to achieve your goals
    - The best editing mix for your distribution channels
    - Where to leverage the video to see the best ROI for your goals
  • Roughly 5 exabytes of content were produced between the big bang and 2013. Now, people are creating the same amount within 24 hours! Whether your company has a content marketing team of 2 or 200, marketers can still feel that their output isn’t garnering the ROI it deserves. Luckily, there is one key strategy amongst the top content marketing brands that anyone can implement tomorrow to start seeing better pipeline results.

    Join the BrightTALK Academy for our panel discussion bringing together some of the hottest names in B2B content marketing. Kapost, Microsoft, and BrightTALK to discuss what it takes to be the best of the best in content marketing and help catapult your business forward.

    This panel will discussion will cover the strategic ways top marketers are:
    - Generating up to 60% or more views with on-demand assets
    - Personalizing the buyer’s journey to minimize the sales cycle
    - Recommending content on a targeted track to drive brand loyalty
  • A picture is no longer worth “a thousand words.” In fact, Forrester’s VP Principal Analyst, Dr. James McQuivey, recently valued one minute of moving pictures, (aka video/animation) as being worth more like “1.8 million words!”

    People are visual learners. That’s why, in a world where B2B stories are increasingly growing more complex and data-centric, content marketers are turning to animation - and succeeding. Animated ads with just 6 to 9 seconds of animation are averaging 138% higher conversion rates than those without, according to Rocket Fuel’s Guide to Creative Optimization. Animation is no longer just for Pixar and Dreamworks. It’s also for you and your business.

    Join us on the BrightTALK Academy as we delve into some of the strategies and tactics for leveraging animation to increase the impact of your content marketing programs. In the webinar you will learn to:
    - Maximize your speed to meaning in the world of “8-second attention spans”
    - Strategize the types of stories that best lend themselves to animation and why
    - Captivate new audiences through multiple animation formats
    - Generate more conversions with some simple animation tactics

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