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Asset Management Marketing

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  • The Impact of Video in B2B Marketing in 2017
    The Impact of Video in B2B Marketing in 2017 Panel: Lindley Gooden (moderator), Emma Staples (HSBC), Sophie Evans (Unruly), Simon Gerzina (BrightTALK) Recorded: Apr 19 2017 58 mins
    Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow.

    But the options available are countless. How should marketers establish their video marketing priorities to ensure maximum ROI? Where do you even begin with a video campaign? What strategic, creative, production and distribution resources do you need to engage with?

    Join us on BrightTALK on April 19th for a live panel discussion with industry thought leaders as we discuss:
    -why video is so important in 2017 for B2B marketers
    -the best ways of measuring ROI from video content
    -how to integrate video content into your wider marketing activity
  • Executive Roundtable: Marketing Attribution & ROMI
    Executive Roundtable: Marketing Attribution & ROMI Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK Recorded: Apr 6 2017 48 mins
    For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.

    As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.

    Our panel will weigh in on topics including:

    - Selecting an attribution model that’s right for your organization
    - Measuring marketing ROI effectively and accurately
    - Interpreting attribution data to invest in more revenue-generating tactics
  • 10 Ways to Improve Engagement Without Creating More Content
    10 Ways to Improve Engagement Without Creating More Content Sam Patterson, Marketing Manager, PFL & Taylor Freitas, Content Marketer, BrightTALK Recorded: Mar 9 2017 61 mins
    As more marketers rely on content marketing to educate prospects and move them through the funnel, it’s becoming increasingly difficult to break through the noise and identify effective methods to connect with your best buyers.

    The answer isn't always creating more content—it’s getting the most out of your best content.

    In this webinar, we’ll share 10 underutilized tactics you can use to broaden your content exposure and improve engagement at all stages of the funnel.
  • CMO Priorities and Predictions for 2017 [EMEA Edition]
    CMO Priorities and Predictions for 2017 [EMEA Edition] David Pitta, CMO, BrightTALK Recorded: Feb 2 2017 31 mins
    We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017?

    Join us live as we share the most compelling responses. We’ll review the biggest B2B marketing trends of 2016, the current martech landscape, and the priorities of marketing leaders in the year ahead.

    In this webinar, we will discuss:
    - Major trends currently top of mind for CMOs
    - How the marketing profession continues to evolve in 2017
    - Key data and trends in the marketing technology landscape
  • CMO Priorities and Predictions for 2017
    CMO Priorities and Predictions for 2017 David Pitta, CMO, BrightTALK Recorded: Feb 1 2017 30 mins
    We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017?

    Join us live as we share the most compelling responses. We’ll review the biggest B2B marketing trends of 2016, the current martech landscape, and the priorities of marketing leaders in the year ahead.

    In this webinar, we will discuss:
    - Major trends currently top of mind for CMOs
    - How the marketing profession continues to evolve in 2017
    - Key data and trends in the marketing technology landscape
  • Proven Marketing Automation Practices for High Webinar ROI [EMEA Edition]
    Proven Marketing Automation Practices for High Webinar ROI [EMEA Edition] David Pitta, CMO at BrightTALK & Daniel DePaoli, Senior Marketing Operations Specialist at BrightTALK Recorded: Nov 10 2016 59 mins
    As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack.

    Join BrightTALK as we review marketing automation best practices for webinars, including real-world examples of running webinar programmes and reporting in Marketo using BrightTALK’s advanced connector.

    By integrating your marketing automation platform with BrightTALK, you can drive ROI with more webinar engagement data and reduced follow-up time on your leads with our hourly sync.

    In this live webinar, you’ll learn:
    - Operational excellence in webinar programs, prospect follow-up, and reporting
    - How to leverage rich webinar engagement data in custom, fully automated interesting moments on your lead records
    - Best practices in Marketo from BrightTALK
  • Amplifying Webinar ROI in Marketing Automation
    Amplifying Webinar ROI in Marketing Automation Justin Gray, CEO & Founder, LeadMD & David Pitta, CMO, BrightTALK Recorded: Nov 8 2016 44 mins
    As marketing continues to grow more scientific, vendors are expected to deliver more value not only in their own technologies, but also in combination with the rest of the marketing tech stack.

    Join LeadMD and BrightTALK as we review marketing automation best practices for webinars, including real-world examples of running webinar programs and reporting in Marketo using BrightTALK’s advanced connector.

    By integrating your marketing automation platform with BrightTALK, you can drive ROI with more webinar engagement data and reduced follow-up time on your leads with our hourly sync.

    In this live webinar, you’ll learn:
    - Operational excellence in webinar programs, prospect follow-up, and reporting
    - How to leverage rich webinar engagement data in custom, fully automated interesting moments on your lead records
    - Best practices in Marketo from BrightTALK and LeadMD
  • The Science of Memorable and Persuasive Presentations
    The Science of Memorable and Persuasive Presentations Susannah Shattuck, Content Marketing Manager, Prezi & Taylor Freitas, Content Marketer, BrightTALK Recorded: Sep 28 2016 57 mins
    Whether delivering webinars or sharing decks via SlideShare, marketers need to create presentation content that keeps their audiences engaged—and persuades them to take action. Developing effective presentations for an online audience, however, is easier said than done. How do you create memorable, persuasive content in this era of constant distraction? How do you create presentations that get your audience to put down their phones and start paying attention?

    This is where the science comes in. Research has shown that there are a few key tactics that you can employ to create marketing presentations that your audience won’t forget.

    In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Taylor Freitas, Content Marketer at BrightTALK, will share tactics to make your content more memorable and persuasive. They will discuss:

    - How to design presentations that tap into your audience’s deep memory and stay ingrained in their brains;
    - Scientifically-backed ways to create more persuasive content;
    - Why visuals and storytelling are the keys to effective presenting.
  • How to Conduct Research for Revenue Generating Content
    How to Conduct Research for Revenue Generating Content Melanie Turek, VP of Connected Work at Frost & Sullivan; Taylor Freitas, Content Marketer at BrightTALK Recorded: Sep 20 2016 45 mins
    In a data-centric workforce, metrics and benchmarks provide professionals reasons to invest, alter, and evolve their strategy. One of the biggest trends in content creation and delivery is conducting surveys to capture your target audience’s pain points, thoughts, strategies, and drivers.

    As companies continue to compete for market space, one strategy to approach the industry is to create and conduct insightful studies. Prospects and customers alike want to understand the latest trends, what their peers are doing, and where their industry is going. When done right, research elevates your gravitas in the market and serves as an effective way to engage your prospects -- both while completing the study as well as revealing the results.

    Join Frost & Sullivan and BrightTALK for an in-depth discussion on research reports and findings. Topics include (but not limited to):
    - Defining your goals for conducting research
    - How to structure your report for ideal results
    - Converting data into marketing content
  • Empowering business users with self-service analytics and data visualization
    Empowering business users with self-service analytics and data visualization Ina Yulo, Tom Berthon (Senior Product Owner, Growth team), Kathryn Birch (Customer Success Manager), BrightTALK Recorded: Sep 14 2016 45 mins
    Data is everywhere, but unfortunately, most business users don't have the time to sort through a bunch of stats. They just want to see the bigger picture--so why not give it to them?

    Self-service analytics has enabled business users to access and interpret data without needing any statistics background. When coupled with data visualization techniques, we've seen that not only are business users more encouraged to make more data-driven decisions, but they are also able to do this without needing help from their BI or IT teams.

    Join this session where we will discuss:
    -How to encourage people from all different teams to embrace self-service analytics
    -Why data visualization plays a huge role in the success of a data-driven culture
    -Top things to take note of when creating dashboards that can easily communicate and add value
    -How to teach users to get the most from their data and generate actionable insights

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