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B2B Technology Marketing

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Webinars and videos for the technology marketer

Join this webinar and video channel to learn the latest marketing best practices from leading speakers, vendors and thought leaders.

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The Evolving DataTech Landscape: Spend, Trend and Impact Bruce Biegel, Justin Schuster As marketers in the digital age, it is important to understand the complexity and new demands of today’s evolving data landscape. In this webinar, Bruce Biegel, senior managing director at Winterberry Group will examine today’s evolving data landscape and the trends that marketers and suppliers need to be thinking about for 2015 and beyond. Based on new research from Winterberry Group, Mr. Biegel will also provide deeper insights into the impact of the $11.5 billion (and growing) U.S. market spend on data, data technology and data services across the direct mail, email and display channels.

Attendees will leave this session with a deeper understanding of the changing marketing data landscape, how to tackle the complexities of marketing technology and what needs to be accomplished to deliver best in class data-driven marketing programs.
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Apr 21 2015 5:00 pm
UTC
60 mins
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