Email Marketing

Community information
The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.
    • Accelerate Conference

    • Upcoming May 29 2014
    • The future’s bright – at least if current economic indicators are anything to go by, with international growth forecasts being revised upwards on an almost weekly basis. Sentiment is on the rise, and budget holders are releasing funds for investment in new products and services. After five years of gloom and doom, B2B brands at last have the opportunity to break free of the shackles and explore new opportunities and drive new growth through the latest marketing techniques and technologies. This online conference will provide a wealth of practical tips and information for marketers how to improve their knowledge and performance – and more importantly their results.
    • 4 webinars
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    • Campaign Automation

    • Upcoming May 14 2014
    • As marketers, the pressure to do more with less time always seems to be the challenge. Automating your marketing campaigns is the most efficient way to keep your customers coming back and knowing how to keep them engaged with your brand. Join the Campaign Automation Summit to learn more about identifying your target buyers, next generation marketing automation trends that deserve your attention and tips to increasing customer engagement.
    • 14 webinars
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    • Deutsches Content Marketing Summit

    • Upcoming Apr 24 2014
    • Content Marketing ist eines der heftigsten diskutierten digitalen Marketing Themen. Eine gut durchdachte und erforschte Content Marketing Strategie ist ein effektiver Weg neue Zielgruppen zu erreichen, Marken aufzubauen und Online-Präsenz zu erhöhen. Allerdings gibt es auch Herausforderungen. In diesem Webinar werden erfolgreiche Beispiele von Unternehmen hören, und erfahren, wie Sie sich für das Jahr 2014 vorbereiten können.
    • 5 webinars
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    • Analytics and Optimization

    • Recorded: Mar 13 2014
    • Companies have now more data about their customers than ever before as they can capture, store, analyze, and use a plethora of data from new sources to create a multidimensional view of the customer. The real challenge lies in how you use the data to spur an enviable competitive advantage. Join this summit to learn from how can you leverage valuable insights from both structured and unstructured data to create more meaningful interactions with your multichannel customers and optimize your marketing spend.
    • 18 webinars
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    • Content and Customer Engagement

    • Recorded: Feb 6 2014
    • Content Marketing is one of the most hotly debated digital marketing topics. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. However, it also poses a few challenges. Join this summit to learn first hand the success stories of business that are doing it right and how to get ready for what´s coming in 2014.
    • 20 webinars
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    • Search and Advertising

    • Recorded: Oct 10 2013
    • Effective targeting is crucial when it comes to search and advertising. However, many B2B marketers are missing the opportunity to take advantage of new digital marketing techniques that may help them engage their buyers. Join experts at the Search and Advertising Summit as they share the latest in how B2B content consumption habits are changing and what you can do to increase awareness and buyer engagement.
    • 4 webinars
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    • International Email Marketing Summit

    • Recorded: May 16 2012
    • Attend this summit to learn all about the latest trends, best practices and case studies in email marketing from top experts from around the globe organized by Plan to Engage and BrightTALK. You'll learn how to drive results from integrated campaigns, what works and what doesn't, proven tips and tactics and how to achieve a holistic approach to email.
    • 12 webinars
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    • Demand Generation

    • Recorded: Jan 10 2012
    • Managing the lead life-cycle has its challenges, from introducing a prospect to your brand, scaling lead generation to introducing them to sales. Join experts at this summit as they share how to optimize demand generation campaigns, the best practices for generating the highest return on investments and the emerging tools that are shaping the success for leading marketers.
    • 10 webinars
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    • Integrated Campaign Marketing

    • Recorded: Nov 15 2011
    • With today's myriad of marketing tools and techniques, there is a growing need to synergize all digital and traditional activities to ensure maximum effectiveness. Join experts as they share how to drive insights from your databases, execute intelligent joined-up marketing campaigns and the metrics that define marketing success.
    • 8 webinars
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    • Email Marketing

    • Recorded: Jan 20 2011
    • Some media analysts and pundits have forecast the future of email marketing to be on the decline. New legislation and technologies are changing the traditional means marketers can utilize email but are these developments threats or opportunities for the future of email marketing? Join industry experts as they discuss the evolution of email marketing in 2011.
    • 7 webinars
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