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Confessions of an Email Marketer: Optimizing Webinar Promotion

Savina Velkova, Audience Acquisition, BrightTALK
Any marketer running a webinar program can tell you email is their biggest source of audience – and when numbers are big, small changes can make dramatic improvements. Savina Velkova, BrightTALK's email marketing expert, has spent the last year testing and analyzing the effectiveness of email marketing techniques as they apply specifically to webinars. Join her on May 10th as she reveals the insights, tips and best practices she has discovered while promoting hundreds of online events.

Topics covered:
- Crafting an effective webinar invite
- Analyzing email performance data
- Applying insight to cut cost
May 10 2012
47 mins
Confessions of an Email Marketer: Optimizing Webinar Promotion
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Email Marketing

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    In 2015, marketers will be challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at the buyer’s disposal, webinars have become a critical tactic for converting prospects further down the education and buying cycle. Yet, the art and science of a successful webinar program is evolving rapidly.

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    Agenda
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    - Best practices for measuring and analysing campaign performance

    Register now for this live webinar and discover how you can fine-tune your demand generation efforts today!
  • Accelerate the Prospect Buying Cycle: Are You Ready to Deliver? Recorded: Jan 20 2015 42 mins
    Melanie Turek, VP Enterprise Communications, Frost & Sullivan, Sinan Kanatsiz, CEO and Founder IMA
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    - Customers today are educating themselves on their options long before they pull the trigger on a purchase.
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    Marketers must deliver useful information in a way that is easily digested, conveys relevant content (including reviews, case studies and best-practice recommendations), and encourages attendees to participate and share information. Finding the right platform for delivering value is key. Please join us for a webinar to learn more about the changes in consumer education and the buying cycle; what types of content and services are required for success; and how to evaluate platforms to ensure you get the biggest return on investment.
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  • Title: Confessions of an Email Marketer: Optimizing Webinar Promotion
  • Live at: May 10 2012 5:00 pm
  • Presented by: Savina Velkova, Audience Acquisition, BrightTALK
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