Jim Sterne, Author & Producer, eMetrics Marketing Optimization Summit
So much of what happens online can be measured. The data are fascinating, but not always useful. Jim Sterne, producer of the eMetrics Marketing Optimization Summit, Chairman of the Web Analytics Association and an eight-time author on using the Internet as a marketing medium offers up a framework for optimizing your marketing efforts. From banner ads, PPC and email marketing to persuasion metrics, conversion and social media, Jim underscores the need to get a handle on your business goals, embrace testing as a corporate culture necessity and aspire to using real time data for dynamic, automated marketing.