Mia Papanicolaou, Head of Operations UK & Europe, Striata
Transactional emails enjoy higher open and click through rates and often revenue generated from these emails is higher than bulk email campaigns. Gain better control of your brand by considering all emails that get sent by your business and build an effective transpromo strategy to increase customer engagement through sticky, targeted marketing in all transactional emails.
What you will learn:
1. Understand the importance of transpromo marketing
2. Identify the missed opportunities in transactional email
3. Steps to understanding all email communication touchpoints leaving your organisation
4. Guidelines to implementing a transpromo strategy