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Testing & Optimising the Email Journey

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Kath Pay, Digital Marketing Consultant & Trainer, Plan to Engage
Email Marketing isn't just about email - it's about the whole journey the customer makes to get to the point of conversion. In this session Kath will take you through this journey and discuss what factors can and should be tested and optimised to ensure that you successfully accomplish your end goals.
May 16 2012
47 mins
Testing & Optimising the Email Journey
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    Presenters:
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    Think about your creative, dynamic marketing team. Now, think about your process-driven, planning-centric IT department. What comes to mind?

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    In this webinar, you'll:

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    Register today!
  • Sponsored by Janrain

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    Shawn Burns, SVP web and digital marketing, Schneider Electric
    Zouhair Belkoura, CEO, KeepSafe

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    Speakers:
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    Gee Chuang, CEO and Founder, Listia
    Jon Cifuentes, Insight Analyst, VentureBeat

    Sponsored by Kahuna
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    - Leverage content curation to generate content at scale
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  • We’ve entered an unprecedented age in B2B marketing.

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  • The secret is out! Our latest research 'Forget friendship. Show me the goods!' discovered the essential ingredients to creating irresistible emails - temptation, relevancy and clarity. In this webinar James Cooper, Professional Services Consultant at Pure360 will delve deeper into the findings on how to create emails recipients can't wait to receive.

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    - Advice on how best to use demographic and behavioural data to implement automations to improve your results

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  • Title: Testing & Optimising the Email Journey
  • Live at: May 16 2012 12:00 pm
  • Presented by: Kath Pay, Digital Marketing Consultant & Trainer, Plan to Engage
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