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Inactive Subscribers: Prospects or Problem?

Dela Quist, CEO, Alchemy Worx
Deciding what to do with your inactive subscribers is one of the most vexing issues facing email marketers. Standard practice recommends removing inactive subscribers, and although that might seem like good advice, does it make commercial sense? Dela will tell you whether a long-term non-opener really doesn't like your company or just isn't ready to buy and suggests ways to reactivate the inactive.
May 16 2012
49 mins
Inactive Subscribers: Prospects or Problem?
Email Marketing
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Email Marketing

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  • Speakers:
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    Kristina Wallender: VP Marketing; Ticketfly
    Kelly Seelig: Head of Marketing & Communications; Blue Jeans Network
    Allyson Campa: VP of Marketing; Dot & Bo

    Abstract:

    In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to control it all.

    At least, that’s the theory. To find and report the reality, we surveyed 1,483 marketing technologists, studied marketing cloud penetration data on 10s of millions of websites, combed through vendor financials, conducted more than 20 personal interviews, collected over 150 feature and functionality data points on 19 vendors, and gathered and analyzed revenue share statistics for key vendors.

    Our webinar will be a condensed overview of our VB Insight Marketing Clouds report, which covered:

    - What is a marketing cloud, anyways?
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    Sponsored By: SDL
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    Whether you are just starting out with customer segmentation, or you need some fresh ideas for increased targeting this is a must attend webinar. Pure360 Account Manager, Lauren Hudson, will talk you through six segmentation strategies that will help you to offer the best customer experience possible, in turn significantly increasing your email ROI.

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    -Learn six key segmentation strategies that will improve your ROI
    -View up to the minute big brand segmentation case studies
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  • This webinar will be presented by Grant Johnson, VP of Strategy at ClickMail and Brian Steacy, Regional Director at Adestra. Grant and Brian will look at these two key marketing tactics and explain how they can form the basis of a successful marketing program.

    You’ll learn more about:

    The importance of email marketing
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  • Speakers:
    Stewart Rogers: Director, Marketing Technology; VB Insight
    Tia Newcomer: Vice President, Marketing; Cord Blood Registry
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    Abstract:

    A complete report on the current state of cost, payback and return within marketing technology.

    In this edition of the State of Marketing Technology, we look at the total cost of ownership across the most popular martech categories and show the ROI attributable to each of them.

    Which categories and tools provide the biggest return, and which are a waste of money?

    Which are the most expensive to own?

    Which tools might be best suited to your size of organization, and which should you discount from your selection criteria?

    And how do ROI levels change during different stages of marketing and sales?

    We also look at different approaches to marketing technology management, including insights on the shift from on-premise to cloud-based solutions, and uncover the reality of how many marketing technology projects fail to return on their investment.
  • Marketing and sales each have their unique role in the B2B buyer's journey. Both teams share in the responsibility of closing deals. When it comes down to driving revenue, these two groups need to be in lockstep — armed with killer campaigns, insight into prospect activities, and the ability to read the buyer’s mind so they can deliver relevant resources throughout the sales cycle. Enter the Pardot and Salesforce powerhouse.

    Join us as we take a look at how Pardot unites sales and marketing. Walk through a short demo with Phil Simpson, Sales Manager at Pardot, and learn how both teams can benefit from the power of Pardot and Salesforce to create more opportunities, close more deals, and, ultimately, boost their company's bottom line.
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  • Channel
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    What tools do marketers at Kapost rely on? Find out on Lattice's Show Me Your Stack! with Jesse Noyes.

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    Jesse Noyes is the Senior Director of Marketing, Content and Product at Kapost. Before Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. You can hit him up on Twitter @noyesjesse.
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    Almost all Lead Generation messages are aimed at the conscious mind. But since humans function 99% SUBconsciously, these messages are meaningless to them. In this presentation attendees will learn how to create Lead Generation messages that activate the subconscious mind, so they get opened, read and responded to at dramatically higher rates then conventional messages.
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    From flirting (download) to happily ever after (constant re-engagement), dating apps use gamification & messaging tactics very effectively to form an essential engagement habit. If someone has downloaded your app, chances are they have an awareness and the start of an affinity for your brand.

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    Jennifer Harmel, Executive Vice President Demand Process Strategy Practice and Principal, ANNUITAS
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  • Live at: May 16 2012 4:00 pm
  • Presented by: Dela Quist, CEO, Alchemy Worx
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