B2B Email Marketing: 7 tactics to overcome your key challenges

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Denise Cox, lead consultant, Newsweaver
What are the main challenges B2B marketers will be facing in their email marketing efforts for 2011? More importantly - what are the solutions? Based on MarketingSherpa research and Newsweaver's own customer feedback, lead consultant Denise Cox, will take attendees through these challenges - offering strategies, tactics and take always that can be used immediately.

The webinar will provide tactics and pratical takeways and case studies in these areas:
* Defining goals, setting out tactics
* Building your mailing list
* Content that works
* Making email shareable
* Getting into the inbox
* Getting opened and clicked
* Measuring your ROI.
Feb 2 2011
62 mins
B2B Email Marketing: 7 tactics to overcome your key challenges
b2b email roi
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Guidance and best practice advice for B2B marketers
This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.

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  • Live at: Feb 2 2011 3:30 pm
  • Presented by: Denise Cox, lead consultant, Newsweaver
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