Denise Cox, lead consultant, Newsweaver
What are the main challenges B2B marketers will be facing in their email marketing efforts for 2011? More importantly - what are the solutions? Based on MarketingSherpa research and Newsweaver's own customer feedback, lead consultant Denise Cox, will take attendees through these challenges - offering strategies, tactics and take always that can be used immediately.
The webinar will provide tactics and pratical takeways and case studies in these areas:
* Defining goals, setting out tactics
* Building your mailing list
* Content that works
* Making email shareable
* Getting into the inbox
* Getting opened and clicked
* Measuring your ROI.