Integrate email, social media and content strategies to drive event attendance
Email marketing has always been effective for business-to-business event marketers. Today new options to integrate email marketing with content and social media marketing help to build anticipation and desire for your events. Combining new content options with marketing automation will help you nurt
Email marketing has always been effective for business-to-business event marketers. Today new options to integrate email marketing with content and social media marketing help to build anticipation and desire for your events. Combining new content options with marketing automation will help you nurture leads effectively.
Attend this event to learn how you can:
• Develop an event messaging strategy with the right frequency
• Build content marketing throughout your online event
• Use social sharing and amplification to expand your reach
• Apply marketing automation to trigger follow-up
• Use good practice in email template design to maximise response
RecordedMay 23 201261 mins
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We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile in 2016. Watch this video to learn how you can create engaging mobile emails and problem-solving tips to boost clicks
Imagine if you could visually drag and drop segments of customers into useful groups such as unengaged, high spenders and loyal customers, then automate the most targeted and relevant message to each group? You can!
Join Ashley Joyce and Kizzy Burton (Account Managers at Pure360) to:
- Discover how you can easily collate multiple data sources into a central hub
- Learn how to explore your data and build engaging customer journeys
- See how we enabled numerous customers send highly targeted, automated campaigns
Pure360 Customer Intelligence is a data intelligence and lifecycle automation solution that enables marketers to better understand their customers and then action behaviour across multiple channels. Attend the webinar to learn how you could benefit!
It may be a mobile-first world, but the truth is, consumers are device-agnostic. Depending on their circumstances, they’ll easily transition from cell phone to laptop and from iPad to smart TV. Similarly, they’ll move easily among communication channels from email to push notification to social platforms on those same mobile devices. For marketers, this makes for a complex maze of touch-points and engagement, not to mention signals and data – and unless you’re focused on creating a seamless omnichannel experience, you’re likely to leave money on the table and your customers feeling you really have no idea what they’re doing from one moment, or channel, to the next. Whether you're just building your mobile marketing strategy or still pulling levels to try to cram your standard messaging into the mobile platform, we're here to help.
Now is the time to master the omnichannel challenge – and in this webinar we’ll look at the trends that winning companies are capitalizing on and the solutions necessary to create a seamless omnichannel customer experience -- whether you're mobile first, mobile only or mobile-sometimes.
In this webinar you'll:
* Learn why today’s mobile marketing automation solutions fall short of customer expectations
* Craft winning omnichannel marketing strategies balance mobile push notifications, in-app messages, email, and social communications
* Understand users on a personal level, and not device level, and why that is critical in mobile
* Prepare for the transition from “Mobile Marketing” to “Communicating” in your organization -- and beyond.
* Mark Josephson, CEO, Bit.Ly
* Sean Blankenship, CMO, Coldwell Banker
* Heather Marie, CEO, Shoppable
* Stewart Rogers, director of marketing technology, VentureBeat
* Wendy Schuchart, moderator, VentureBeat
In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.
We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.
What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?
Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
Do customers choose your brand first? This question is the essence of branding. Branding isn’t about logos, taglines, websites, or colors. Branding is about the bond you form with your customers — a bond where they choose you first.
This is what separates average companies from what we call “sticky brands.”
When you have a brand that works, your customers think of you first, and they come back again and again. You form real relationships with your audience. But here’s the challenge. The pace of marketing is changing rapidly, and your brand must evolve to keep up.
In this talk, Jeremy Miller will show you how to transform your marketing to create a first choice advantage. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your brand.
Join us on April 20th to learn:
- How to adapt your marketing for active and inactive buyers
- How to build relationships early and often
- The trick to ABC — Always Be Converting
Marketing is evolving from a “push” mentality – “Let’s push out everything we have to our customers and see what sticks” – to a customer-centric “pull” approach using personalised, valuable and relevant content that aligns with your customer’s experiences with your company.
This Marketing Week webinar in association with dotMailer will help you understand how a holistic approach to customer experience can improve consumer’s perceptions of your brand and help boost sales.
Join this webinar to learn how triggered messaging can improve your campaign performance, and how to provide timely updates and messages to your customers and subscriber base.
Pure360's Online Marketing Manager Lee Davies will be presenting this webinar, where he will explain and detail how you can use email automation to provide your customers and subscriber base with relevant messaging at the right time.
This webinar will be focused around our new Advanced Email Series: Automation guide, grab it ahead of the webinar on 20th April here:
Whether you have an offline business with an online element or you have a 100% online business, this webinar is for you my friend.
You see, there are many elements that need to be in place for an online business to be a success, but it's so easy to lose sight of them when you get stuck in the day-to-day.
Sometimes it get's so overwhelming you forget the reason you started your business in the first place (remember that thing you were REALLY passionate about right at the beginning?).
Shall we try to recapture that passion and push you closer to your goals by sorting out a few fundamentals?
In this webinar we're going to look at some essential elements you can put in place to bolster your business and help you to get the results you crave.
From managing your mindset, setting goals, positioning and pricing to digital strategy, funnel creation, outsourcing and growth plans. I'll share some of the key elements I've learned in my 10 years of working with online business owners and the success I've had with my own businesses (which makes me proud as punch).
While it may sound like a staggering figure, only two to three percent of potential customers will share identifying information as they browse your company's products or services across digital channels. That leaves a tremendous amount - 97 percent - of visitors as 'unknown,' yet a vast majority of today's marketers focus on providing a personalized experience only after an identifier is provided.
Even in an anonymous state, visitors are leaving behind valuable pieces of data that provide insight into their interests, preferences, and purchase intent. On Thursday, April 14th, Andrew Jones, industry analyst and consultant, will team up with Tealium's Chief Innovation Officer, Jay Calavas, to lead an interactive discussion that explores:
- building detailed customer profiles using anonymous data
- developing personalized experiences -- before an identifier is provided
- the technology solutions that enable you to capitalize on anonymous data
Nathan Anibaba, head of business development, Tomorrow People
Marketers are ignoring one of the most fundamental customer needs: community. Hundreds of millions has been spent on customer centricity and understanding the persona to the nth degree in order to provide 'killer customer insight'. But we have all been blind to one of the most fundamental needs in human life that only comes second to food and shelter: the need to belong.
The stuff of the human condition is to belong, to make meaning, feel secure, have order within chaos and create identity. Marketers ignore these constituent building blocks of humanity at their peril.
This webinar will explain what a branded community is, why it is fundamental for marketing now and in the future, and how to build one for your organisation.
Simon Lodge, senior creative strategist and David Chandler, director, strategic accounts
Virtual reality is one of the most talked about marketing trends of the moment. Sceptics argue that the technology is over-hyped. But is it time for B2B brands to start thinking seriously about VR content?
In this webinar, Simon and David cut to the chase. They highlight real examples of businesses using VR to deliver tangible benefits. And they explore the powerful contribution the technology can make to B2B marketing strategies. A specific area of focus will be sales and marketing surrounding high-value investments with long-tail consideration.
Viewers will gain:
Insight into potential B2B applications of VR.
An understanding of how VR investment can add value and enhance top-of-funnel elimination.
Ideas for enhancing customer service with VR technology.
A realistic view of the investment and dedication required to get VR off the ground.
Sylvia Jensen, senior director EMEA marketing, Oracle Marketing Cloud
We know there is a lot of information out there to help marketers do their jobs better. Content marketing is one of the key tactical forces behind engaging the customer, and is therefore a particularly hot topic.
This webinar is focused on content marketing, but specifically the three core areas of the discipline that marketers can benefit from learning more about – regardless of where you are on your journey.
By attending the webinar you’ll learn:
How to develop a balanced content marketing plan to support your most significant business objectives.
How to mine sources of inspiration to help create meaningful content.
How to maximise existing content to create additional assets.
Content calendar best practices.
Ways to get to know your content comrades within your organisation.
The idea behind ‘content as data’ (and other must-have content marketing metrics).
Implementing marketing automation: breaking through the bottleneck
More than 60 per cent of marketers use mass email blasts to stay in touch with customers, however only 13 per cent are using automation software. There are many reasons why the majoirty of companies are yet to embrace marketing automation, but, in most cases, it’s either down to a lack of time and resource; too many internal processes and stakeholder hurdles; or the inability to build a business case to gain financial backing.
What many people don’t realise is that after the initial setup, marketing automation can increase productivity, allow marcomms to become more personalised and frequent, and deliver on ROI in a matter of weeks, if not days.
This guide will help you to overcome the challenges of implementing marketing automation within your business, including:
The three most common business bottlenecks.
Why you should automate your marketing.
What can you automate? Including examples of marketing outputs you can automate.
Building a business case (ROI, calculating time savings, relevant content – hot topic for 2016).
The right tool for the job – choosing your software.
Billy Hamilton-Stent, Client strategy director, Octopus Group, marketing strategy
In its annual Tech Heads study, Octopus Group spoke to over 400 UK directors to explore trends in content consumption and buyer behaviours for B2B businesses. (To view the full Tech Heads report, visit: http://bit.ly/TechHeads15)
The findings reveal a paradox: attention spans are shortening, but decision making time is extending (an average of 16.5 weeks currently according to respondents).
Octopus Group calls this challenge the ‘Content Pinch Point’, and it’s a big problem for marketers. It means that it’s never been harder to connect with and subsequently convert prospects.
Marketers now face a difficult task: catching prospects’ attention quickly through bold, creative, differentiating campaigns that are short on words and big on impact; yet once sales teams are engaged with prospects, marketing needs to suddenly become considered, consultative and big on substance to help their sales colleagues get over the finishing line.
Two very different styles of content marketing, which are incredibly difficult to integrate without appearing to have a bi-polar brand.
But there’s a huge opportunity for marketers who do manage to get it right, as their brand will give prospects a truly elevated and differentiated experience, which will tell in the pipeline they generate.
This webinar aims to help marketers capitalise on the opportunity and Billy Hamilton-Stent, Octopus Group’s client strategy director, will cover:
How the content ‘pinch point’ is adversely affecting marketing departments.
The tell-tale signs that reveal the pinch in your campaigns.
Strategies to rectify the problem and turn results around.
Practical ways marketers can support sales in the journey from interested lead to high value customer.
Click here to view Tech Heads: http://bit.ly/TechHeads15
B2B buying is becoming increasingly complex. The number of influencers, decision makers and stakeholders involved in the process is one driver of this. It’s further compounded by today’s multiplicity of marketing communications channels.
How can you master these challenges to deliver real and continuous pipeline for your products and solutions?
The secret is to align your approach to various channels, touchpoints and moments in time. Each interaction with your audience – be it customer, prospect or influencer - should be based on insight, tailored to the individual and deliver an impact.
This is ‘smarter demand generation’. It’s an approach that integrates data, technology, people and tactics. It leverages insight to improve targeting and messaging, and it’s optimised to deliver real, measurable impact to your pipeline.
This webinar will outline practical tips on achieving smarter demand generation. It will enable you to:
•Gain insights into the changing approach of B2B organisations when buying products/solutions
•Learn how to design and execute demand generation that delivers results in this new buying paradigm
•Encompass both digital and human interactions, aligning demand generation to the way buyers educate themselves, learn about solutions and ultimately select their vendors
•Understand the pitfalls to avoid
•Plan the steps needed to improve your own marketing and sales for smarter demand generation
Phil Hollrah, vice president of product marketing, Demandbase and John Dering, director, marketing programs, Demandbase
The last few years have seen a dramatic increase in the awareness of account-based marketing. Wanting to know how this is impacting B2B marketers, Demandbase recently teamed up with Demand Metric to conduct a research study on account-based marketing adoption and usage among B2B marketing companies.
This webinar will showcase more than 20 key findings on the latest trends in adoption, readiness, and business impact of ABM. You’ll also walk away with steps you need to take to successfully execute an ABM strategy.
In this webinar, you’ll learn:
Adoption rates for ABM within B2B organizations.
Which types of companies are adopting ABM.
How ABM impacts your business.
Key steps in how to adopt and get started with an ABM strategy.
You're creating great content and working tirelessly to get that content in front of your best prospects. But if you're only creating content in English, you might be ignoring copious amounts of potential customers. Seventy-one per cent of the global market prefers to be spoken to in a language other than English.
How do you reach these prospects? Where do you start? Good news: it's not nearly as difficult as you think it is.
Register our webinar, "How to optimise your marketing content for international markets" and discover:
•Why language matters and the importance for growing businesses
•Best practices for creating content that's easy to translate and
•An introduction to the SDL Language Cloud Managed Translation
solution for centralizing translation processes
According to Econsultancy’s 2014 email marketing census, 36 per cent of marketers cite poor measurement and analytics as barriers to effective email marketing. They know that the right metrics will drive the right business results but while the essential metrics (delivered, opened, clicked or click to open) have served us well, they are not necessarily the ultimate measure over a period of time.
In this webinar Skip Fidura of dotmailer takes a look at:
How marketers can measure engagement though 'click and open reach' and 'dwell (or read) time'.
The term 'the halo effect', how it can be measured and how it's in line with multichannel marketing measurement.
The 'post click funnel' metric and making sure your campaign assessment isn't incomplete.
How to examine your 'time of action' which will drive tests and improvements.
Niall Habba, managing director, The Telemarketing Company
Since it was heralded as ‘the next big thing’, the pros and cons of marketing automation have been debated at length. Data available suggests adoption rates have increased significantly but this is restricted to larger organisations and varies dramatically from industry to industry, so the overall picture is unclear. Direct feedback from our clients and our own research raise queries around the success of MA adoption, and the value of digital sources in generating revenue (marketers surveyed stated that 76 per cent of revenue is still generated through non-digital means).
It seems there may still be some way to go before we reach the holy grail of automated multichannel actions improving lead conversion rates and reducing the sales cycle, leading to increased revenue. This webinar will look at where we are today, what is still to do and how human interaction can help fill the gaps in realising the full potential of marketing automation.
At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.
In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.
Get lots of clever tips and techniques to create more effective landing pages immediately.
This fast-paced, practical webinar includes more than 40 examples, good and bad and is led by popular content trainer and Sticky Content founder, Catherine Toole.
In just 45 minutes you’ll have learned how to:
rock a title – even on a small screen
catch attention from the get-go using bold openers and frontloading
organise information for optimal effect
get original approaches signed off and through compliance
optimise pages for conversion
delight customers and prospects by satisfying needs and goals
nudge users down specific paths
Get better at landing pages in under an hour – sign up for our webinar now.
Social Selling is a hot topic these days. Sales teams are talking about it. Marketing teams are talking about it. More and more companies are dropping the phone and picking up social tools and skills to help them target prospects and close deals.
But how do you get started and make it a success in your company?
Join LinkedIn and Oracle Marketing Cloud on July 2nd as we draw back the curtain and explore how to operationalise social selling.
Why social selling is important in today’s digital world .
Which departments need to be involved to make social selling successful.
Tips for both sales and marketing for getting started on social selling or how to take the next step in improving your programme.
Digital disruption has revolutionised the sales and marketing landscape – 72 per cent of buyers use social media to research before making a purchase, and 81 per cent of buyers are more likely to engage with a strong professional brand. To reach buyers, sales and marketing teams must align themselves to create a compelling social media presence.
Join LinkedIn and Oracle Marketing Cloud as they draw back the curtain and explore how to bridge the divide between sales and marketing.
• Why social selling is important and valuable to both sales and marketing.
• Which team is responsible for owning social selling.
• How to implement a social selling strategy across both teams.
The B2B buying process can be long and complex. But if marketers want to be successful, they need to understand what buyers really do to arrive at their final decision. What kind of information do they seek? And where do they get it from? And who does the buying – how do the different parts of the decision-making unit interact? Do B2B buyers use social media? And what are the characteristics of the suppliers they choose – as opposed to the also-rans who missed out?
This presentation looks into findings from the recent Buyersphere Report and raises a number of fascinating points that will both interest and inform B2B marketers who want to understand their target markets more fully.
More specifically, the session will cover:
-B2B buyers’ description of their ‘perfect’ supplier
-Insight into content preferences
-Analysis of channels used to gather information
-The composition of the buying team, including involvement of C-level
-Tips on how to engage buyers during the buying cycle
Alex Aspinall, B2B Marketing, Ray Coppinger, Marketo, Jon Barkworth, Ledger Bennett DGA
Demand generation sits at the heart of B2B marketing activity. And a key responsibility of marketing is to effectively communicate with and nurture prospects until they become sales-ready. In the current age of buyer empowerment, the challenge for marketers is greater than ever before – having to listen, understand and respond to buyers’ behaviours across a plethora of channels.
In this webinar, hear from Alex Aspinall (B2B Marketing), Ray Coppinger (Marketo) and Phil Ledger (Ledger Bennett) as they outline why marketers need to think about generating demand rather than leads, how they need to set-themselves up to succeed and why they need the right metrics to support their demand generation activity.
You will discover:
•The latest trends and best practices in demand generation
•How to listen to buyer behaviour, understand personas and producing valuable content for your buyers’ journeys
•How to measure and analyse your demand generation activities
Register now to join this live webinar where you’ll hear all about the latest tips, tricks and best practices that will help you to make your demand generation activities work harder.
Not every prospect is ready to buy now, but it is a mistake to ignore those leads. After all, 80% o prospects that don’t make the grade today will go on to buy from someone within the next 24 months, and when they do you want your company to be at the top of their short list.
Join this webinar to learn the benefits of lead scoring, how it can benefit your organization and how to get started.
Its up to marketing to ensure that only the best marketing leads get passed to sales, and lead-scoring is a must have for well-performing marketing teams. In a study of B2B organizations using lead scoring systems we found that on average;
- Close rates increased by 30%
- Company revenue increased by 18%
- Revenue per deal increased 17%
Join this session to get a better understanding of lead nurturing and how is can benefit your marketing department and business overall.
It's no secret that social media is the greatest opportunity to engage with customers that there's ever been. Whilst we all inherently have a sense of what we need to do in order to get our social media channels to work, too often we simply don't do it.
In this webcast I will share some practical(and largely simple) things which you can either do slightly differently or think about slightly differently, which may give you and your business the advantage over you competitors and social peers.
* How to create a roadmap & task list
* The basics of measurement
* People’s default behaviours and how to make use of them
Graham Smith, Marketing Director, SCi Sales Group & Ben Turner, Sales Director, Institute of Sales & Marketing Manageme
This webinar shows you how to combat the new EU Data Regulation (EUDR), which is due in 2015 and enforceable 2 years later (with huge fines if you break the rules).
The EUDR changes direct selling from a broadly opt-out system to an opt-in rule. You’ll need ‘explicit consent’ from each individual to collect, store and use their personal data for sales & marketing. This includes contact details such as phone number, email address and even job title.
The webinar discusses the main points of the new legislation and how they could affect your organisation. Plus we’ll tell you how to ensure your ability to sell survives after the EUDR and reveal unique research on marketing opt-in.