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Five years on: B2B Marketing in 2017

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John Bottom, head of communications and content, Base One
B2B marketing is changing all the time and it can seem impossible to prepare for the challenges you’ll be facing one year from now, let alone five.

In this webcast, Base One will look ahead to where B2B marketing will be in 2017, what sort of campaigns you’ll be running in five years and what it means for you now. They’ll be looking at:

• Meta-trends
• Changing footprints
• Big data
• The new world of work
• The power of the individual
Sep 13 2012
45 mins
Five years on: B2B Marketing in 2017
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  • Title: Five years on: B2B Marketing in 2017
  • Live at: Sep 13 2012 2:00 pm
  • Presented by: John Bottom, head of communications and content, Base One
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