Hi [[ session.user.profile.firstName ]]

Five years on: B2B Marketing in 2017

B2B marketing is changing all the time and it can seem impossible to prepare for the challenges you’ll be facing one year from now, let alone five.

In this webcast, Base One will look ahead to where B2B marketing will be in 2017, what sort of campaigns you’ll be running in five years a
B2B marketing is changing all the time and it can seem impossible to prepare for the challenges you’ll be facing one year from now, let alone five.

In this webcast, Base One will look ahead to where B2B marketing will be in 2017, what sort of campaigns you’ll be running in five years and what it means for you now. They’ll be looking at:

• Meta-trends
• Changing footprints
• Big data
• The new world of work
• The power of the individual
Recorded Sep 13 2012 45 mins
Your place is confirmed,
we'll send you email reminders
Presented by
John Bottom, head of communications and content, Base One
Presentation preview: Five years on: B2B Marketing in 2017
Recommended for you:
  • Date
  • Rating
  • Views
  • Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.

    Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.

    Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?

    This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:

    • How to design a content marketing program that complements your marketing initiatives
    • The way to find your voice – and how to adhere to it across media and platforms
    • Which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB Insight
    * Corey Weiner, COO, Jun Group
    * Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
    * Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Searchmetrics, Inc.
  • Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.

    Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.

    Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?

    This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:

    • How to design a content marketing program that complements your marketing initiatives
    • The way to find your voice – and how to adhere to it across media and platforms
    • Which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB Insight
    * Corey Weiner, COO, Jun Group
    * Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
    * Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Searchmetrics, Inc.
  • Evidence is mounting that traditional batch and blast email marketing is broken. Without the ability to smartly segment and truly personalize email campaigns based on consumers’ actual behaviors on web and mobile, brands are simply turning up the volume in an attempt to rise above the noise.

    To get noticed in an increasingly crowded inbox, marketers must be able to leverage contextual customer data to effectively engage their audience and drive results. Join the upcoming webinar, “5 Ways to Use Mobile Behavioral Data to Send Engaging Emails” to see how brands can create impactful emails that are ideal for a mobile-first world.

    Kahuna’s Doug Roberge will lead a panel discussion including Yummly’s COO Brian Witlin about how innovative companies are rethinking email. This includes leveraging insights from consumer behavior across all channels to deliver the right message to the right person on the right channel.

    After this webinar, you’ll:

    * Create email campaigns that incorporate cross-channel behavioral data
    * Understand the role of email in a holistic omnichannel experience with push, in-app, and more
    * Learn how intelligent communication plays a crucial part in each customer’s individual journey


    Speakers:

    * Brian Witlin, COO, Yummly
    * Doug Roberge, Strategic Services Consultant, Kahuna
    * Wendy Schuchart, Moderator, VentureBeat


    Please join us for “Five ways to increase email engagement through mobile behavioral data” on January 27, 2016. Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar materials. Save your seat today!

    Sponsored by Kahuna
  • Relationships are hard work. Relationships in the modern mobile age are about ten times harder. It comes down to more than just a message and smart branding – it's one part heart, one part messaging and about four parts data science. What worked yesterday probably won't work today and it definitely isn't going to be good enough tomorrow.

    Publishing superpowers CBSi and Thrillist are two best in class examples of mobile success stories. CBSi of course comes from the same organization that gave our great grandparents the news – this monolithic media company has now transitioned gracefully into the digital age. VentureBeat lifestyle peer Thrillist, meanwhile, is dominating the new media publishing space. What do they have in common? Each of these titans adopted to changing usage models through predictive tech and machine learning to build robust user data banks.

    We’ll learn how they’re delivering relevant user experience at scale. We’ll find out how they went mobile to triple their user engagement and find out how machine learning can be applied in actionable ways to increase personalization and deliver bottom line results – today.

    By attending this webinar, you’ll

    * Learn how to use machine learning against user profile data to increase user engagement.
    * Boost user engagement and retention by 300% through predictive technology applied against email, website and mobile deliverables.
    * Get the scoop on how digital marketing is changing – and is no longer the same space as it was last year.


    Speakers:

    * Michael Powers, Vice President of Product, CBSi
    * Ken Peltzer, Vice President of Technology, Thrillist Media Group
    * Andrew Jones, Analyst, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free interactive web event and get the opportunity to have your burning questions answered by Powers and Peltzer LIVE in the panel discussion.

    Sponsored by Boomtrain
  • Overheard in the Salesforce Pardot office...
    Ryan: Hey, wanna go grab lunch?
    Maureen: Namast’ay and work on this email template.

    Email marketing is still the most effective way to reach prospects and customers, and we know that all the smartest marketers include “better emails” on their list of New Year’s resolutions. Email guru, Maureen Flaherty, will share how she approaches email marketing to drive leads and pipeline, all while remaining calm and centered.

    Maureen will be joined by guest guru Kristen Craft, Director of Business Development, who will share how Wistia does email marketing and talk trends for the new year.
  • LET’S GET READY TO… REPORT! Every marketer wants (and needs) to know how effective marketing campaigns are. Have you ever wondered how we know where to invest our marketing dollars here at Salesforce Pardot? Our own reporting drill sergeant, Isaac Payne, will bring the pain (just kidding!), revealing reporting plays we use here at Pardot to make more informed marketing decisions.

    To help you really refine your reporting strategy, we’re also bringing in a special guest sensei with black belt reporting know-how to inspire you to go the extra mile in 2016. They may not be able to catch a fly with chopsticks, but they can run KPIs with their eyes closed. And now you can, too.
  • Marketing automation platforms (MAPs) help to identify, qualify, convert, and grow customers. It does this by enabling marketers to define rules and processes by which to engage customers at greater scale and with greater relevance, driving a demand generation overall strategy.

    Marketers using marketing automation are substantially increasing key metrics like demand generation, leads, conversions, and revenue. We find in our own research that 80% of MAP users see their leads increase, and 77% see conversions increase.

    Yet only a fraction of businesses are using marketing automation for demand generation today. Why?

    First and foremost, it’s hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them. Not only are there more vendors than ever, but more features. MAPs are made up of many different feature-sets.

    Implementation is also a challenge. Nearly three in four MAP users said they had issues or delays in getting results.

    This webinar is based on data from 243 marketing automation users. The findings cover features, pricing, and services for 24 of the top vendors. We also conducted dozens of interviews and incorporated market share close to 20 million websites.

    In this webinar you will learn how to:
    * Select the right vendor for you, based on business type, size, and industry
    * Understand and avoid delays and challenges
    * Maximize ROI by using tactics that work best


    Speakers:
    Andrew Jones, VB Insight Analyst, VentureBeat
    Gina Kilby, Sr. Digital Marketing Director, Stonyfield
    Steve Neely, CMO, Casino del Sol
    Wendy Schuchart, Moderator, VentureBeat

    This webinar will be based on Andrew Jones' VB Insight report, refreshed in December 2015.

    Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Demand Generation isn’t easy, so don’t let anyone tell you that it is. Today’s buyer’s journey is complex, comprised of buying committees and it is never one-size fits all. To better understand the Enterprise B2B Demand Generation Marketer, ANNUITAS conducted the second annual survey to determine goals, objectives, strategies and the tactics that are being used to drive revenue today.

    Some of the results might surprise you. Join the webinar and learn how Enterprise B2B Marketers are running their demand generation and then find out how to do it better in 2016.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Five years on: B2B Marketing in 2017
  • Live at: Sep 13 2012 2:00 pm
  • Presented by: John Bottom, head of communications and content, Base One
  • From:
Your email has been sent.
or close
You must be logged in to email this