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Mastering B2B Video Marketing

Lindley Gooden, Greenscreen; Doug Kessler, Velocity Partners; Eamonn Conway, BrightTALK; Jonny Bentwood, Edelman
Many organizations use rich media to engage audiences across the social web, however have any of those organizations mastered video? According to the Content Marketing Institute, the use of video in B2B marketing is on the rise. As we compare these to the Hollywood blockbusters, are B2B videos a bore? Can they become viral as their B2C cousins? Join this live video as experts discuss the use of video in B2B content marketing, what organizations should be doing and the trends and best practices the B2B world is seeing today.
Aug 15 2012
60 mins
Mastering B2B Video Marketing
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Digital marketing best practices for fund groups
Attend free webcasts to learn how to successfully apply the latest digital techniques to meet your sales and marketing objectives. During these live webcasts, which are also available on-demand, asset management marketers will share best practices and well-respected experts will offer advice on creating, distributing and actioning audience insight from your digital content.

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  • Title: Mastering B2B Video Marketing
  • Live at: Aug 15 2012 12:00 pm
  • Presented by: Lindley Gooden, Greenscreen; Doug Kessler, Velocity Partners; Eamonn Conway, BrightTALK; Jonny Bentwood, Edelman
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