David Pitta, Director of Marketing, BrightTALK
Today, B2B buyers are self-educating online throughout the buying process. As a result, marketers are challenged to create, distribute and measure more content than ever before to keep up with the appetites of prospects and customers. Join David Pitta, Director of Marketing at BrightTALK, to learn how marketers are leveraging webinars, videos and attached documents to power their awareness and demand generation efforts.
- Creating an effective content production schedule
- Distributing rich media across the earned, owned and shared media
- Enabling sales with valuable insight into lead behavior
- Constructing a lead management strategy
- Measuring your program’s success