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Webinar 101: Designing Your Strategies and Tactics

Today, B2B buyers are self-educating online throughout the buying process. As a result, marketers are challenged to create, distribute and measure more content than ever before to keep up with the appetites of prospects and customers. Join David Pitta, Director of Marketing at BrightTALK, to learn h
Today, B2B buyers are self-educating online throughout the buying process. As a result, marketers are challenged to create, distribute and measure more content than ever before to keep up with the appetites of prospects and customers. Join David Pitta, Director of Marketing at BrightTALK, to learn how marketers are leveraging webinars, videos and attached documents to power their awareness and demand generation efforts.

TOPICS COVERED:
- Creating an effective content production schedule
- Distributing rich media across the earned, owned and shared media
- Enabling sales with valuable insight into lead behavior
- Constructing a lead management strategy
- Measuring your program’s success
Recorded Jul 26 2012
32 mins
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Presented by
David Pitta, Director of Marketing, BrightTALK
Presentation preview: Webinar 101: Designing Your Strategies and Tactics
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  • Title: Webinar 101: Designing Your Strategies and Tactics
  • Live at: Jul 26 2012 4:00 pm
  • Presented by: David Pitta, Director of Marketing, BrightTALK
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