Andrew Jones - Analyst; VB Insight
Join us live on June 18, 2015 at 10 am PST/ 1 pm EST
This webinar will be based on Andrew Jones' VB Insight report, published May 5, 2015.
Andrew Jones, VB Insight analyst; VentureBeat
Jory Des Jardins, Senior Vice President, Strategic Global Alliances; SheKnows Media /BlogHer
Britta Meyer, Chief Marketing Officer; WageWorks
Sponsored by Autopilot
Fundamentally, marketing automation refers to software designed for marketing departments to automate repetitive tasks. It helps identify, qualify, convert, and grow (up/cross-sell) customers by delivering relevant messages across channels. And it’s no longer just for B2B companies.
Only 5% of businesses are currently using this technology today, yet those that do are generating outsized leads, conversions, and revenue.
Our research shows that marketing automation:
*Delivers value: 80% of MAP users see their leads increase, and 77% see conversions increase.
*Is hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them.
*Isn’t easy to implement: Only 29% said they had no issues or delays in getting results.
Avoid the pitfalls your peers have already dealt with. Understand the opportunity value and how to get ahead fast.
This research includes data from 243 marketing automation users and details on features, pricing, and services on 24 of the top vendors. We also conducted dozens of interviews and incorporated market share from data partners who spider close to 20 million websites.
In this webinar you will learn how to:
* Select the right vendor for you
* Understand and avoid delays and challenges
* Maximize ROI by using tactics that work best
Check out VB Insight to access Andrew's Marketing Automation Systems report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com