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Integrating Social Media into Sales & Marketing Automation

Lydia Sugarman, CEO and founder of Venntive
Many companies are finding it challenging to embrace Social Media as a viable way to engage customers and integrate it into their marketing and sales initiatives. How to integrate Social Media into your business is the topic of an upcoming Webinar offered by Venntive – a leader in integrated CRM, sales contact management, marketing automation, email and social media marketing.

During the 30 minute, complimentary live Webinar topics will include:
• Realizing all the opportunities Social Media offers
• Engaging with customers by taking full advantage of Social Media
• Integrating Social Media into your sales and marketing programs

This brief introductory Webinar will help executives, sales and marketing, Social Media managers and Web managers discover how to engage your audience with a single, integrated communication approach across all platforms including Social Media!
Apr 18 2012
52 mins
Integrating Social Media into Sales & Marketing Automation
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    The website is the center of your marketing universe: it’s your foundation for brand awareness, customer engagement, sales leads and revenue. Because websites serve so many functions and have so many moving parts, it's a serious undertaking to design, build, launch and manage a site. At the center of killer websites is a great Content Management System.

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    Why do people do the things they do? As marketers, we're constantly asking why, and how, buyers buy. The truth is the ways in which we shop and consume are drastically different than ever before.

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    Abstract:
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    Choosing the right SMM tools and tactics, therefore, is a ‘must do,’ not a ‘nice to have’ or something that can be ignored in favor of other marketing channels.

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    Check out VB Insight to access Stewart's Social Media Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
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    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Hana Abaza:

    Hana Abaza is the VP Marketing at Uberflip, a platform that helps marketers create, manage and optimize content experiences at every stage of the funnel to boost engagement and generate leads. A blend modern chic, tech geek and entrepreneurial hustle, she combines a data-driven approach with her knack for communicating inspired tech solution to mainstream audiences to get results.
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    Video is the increasingly the preferred medium for content consumption ... even for B2B marketing content.

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    5. Marketing qualified leads are unnecessary
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  • 3 B2C Customer Experience Secrets Every B2B Should Know Recorded: Apr 10 2015 62 mins
    Moderator: Anthony Salas, American Marketing Association; Andy Choi, OpenText; Andy Hoar, Forrester; John Fisher, hybris
    Two thirds of B2B companies Forrester surveyed said the way they interact with customers has fundamentally changed as a result of B2C. The majority of B2B customers are using mobile devices to research and buy products online. Do you have a strategy for this?

    Join industry leaders to learn:
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    * Crossover threats from B2C titans
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  • How to Create Video Content that Aligns with Your Buyers’ Journey Recorded: Mar 25 2015 49 mins
    Joe Gelata, Director of Demand Generation, Vidyard; Rachel Rosin, Marketing Specialist Demand Generation, Act-On Software
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    • Ways to approach your own unique buyer’s journey and questions to answer before production.
    • A real-world example from Act-On of how one video is mapped to the buyer journey and what’s considered prior to production.
  • Using Predictive Analytics to Optimize Your Funnel Recorded: Mar 19 2015 46 mins
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    Predictive analytics is old news in the B2C world with companies like Amazon driving as much as 35% of revenues through their recommendation engine. But over the past year, B2B companies have been adopting this powerful technology to better understand purchase propensity and focus their resources on the highest converting leads, most effective campaigns and best customer expansion opportunities.

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    · The journey’s key stages, associated challenges, and what do you need to do to get to the next step

    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
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    Want to grow your social media team by the hundreds or thousands? Employee advocacy is the solution that leading brands are investing in to raise brand awareness, drive sales leads and better engage their employees. However, to set up your employee advocacy program for success, you’ll need more than just the social media team’s support.

    Learn how leading companies achieve internal buy-in to launch an employee advocacy program, how to make a business case for adoption and the company-wide benefits of employee advocacy.
  • Ask the Experts: The Most Important Analytics for Marketers Today Recorded: Mar 19 2015 62 mins
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    • The top analytics tools that all marketers should have in their technology stack
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  • Title: Integrating Social Media into Sales & Marketing Automation
  • Live at: Apr 18 2012 3:00 pm
  • Presented by: Lydia Sugarman, CEO and founder of Venntive
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