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Email Marketing

  • Identity Resolution: The Key to Digital Transformation
    Identity Resolution: The Key to Digital Transformation Chris Slovak, VP Global Solutions Consulting, Tealium Recorded: Jul 27 2017 46 mins
    Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.

    Join Chris Slovak, VP Global Solutions Consulting at Tealium, for a webcast on “Identity Resolution: The Key To Digital Transformation” and learn how to:

    - Manage your entire data supply chain
    - Leverage data to fuel more meaningful customer experiences
    - Drive customer centricity with digital transformation
    - Implement the 4 key strategies for strategic identity resolution
  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jul 26 2017 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    * Dean Johnson, Head of Innovation, Brandwidth
    * Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • The importance of welcome campaigns as part of your email strategy
    The importance of welcome campaigns as part of your email strategy Tom Ricards Recorded: Jul 25 2017 28 mins
    Discover how and why welcome campaigns are an important part of your email marketing strategy, and how best to use them.
  • Steal These Holiday Email Ideas
    Steal These Holiday Email Ideas Chris Kopyar, Associate Account Director, Client Experience Recorded: Jul 20 2017 59 mins
    It may be the height of summer, but it's also peak time for holiday email campaign planning. If you're looking beat last year's numbers, this webinar is a must-see.

    We'll show you new tactics for behavior-based campaigns, explore using data to create hyper-personalized campaigns, look at leading brands with track records of sending successful holiday campaigns and much more.

    Can't make the webinar? Sign up anyway, and we'll send you the recording!
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Marissa Aydlett, VP Marketing, Appboy Recorded: Jul 13 2017 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Marissa Aydlett, VP Marketing, Appboy
    * Colleen LeCount, SVP Global Sales and Marketing, Mobolize
    * Kara Dake, Founder, Women in Wireless
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Rachael Brownell, Moderator, VentureBeat
  • How to Accelerate Your Business Growth
    How to Accelerate Your Business Growth Allison Maslan, CEO, Allison Maslan International Recorded: Jul 10 2017 82 mins
    Allison Maslan shows you how creating just one powerful business relationship can tip the scales in your favor.
    Developing a healthy network of strategic business relationships is key to growth.
    During this free, on-demand webinar Allison Maslan, #1 bestselling author and CEO of a global business mentoring company, will teach you how to:
    •Honor the "relationship-building code"
    •Upgrade your personal brand
    •Make new connections on a daily basis
    •Accelerate your business growth
  • Get to Know a CMO: A Conversation With IBM’s Maria Winans
    Get to Know a CMO: A Conversation With IBM’s Maria Winans Liz Miller, SVP of Marketing, CMO Council, Maria Winans, CMO, IBM Watson Customer Engagement Recorded: Jun 28 2017 56 mins
    Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformation means to an organization to the challenges we each face as our customer demands even higher levels of personalization, CMOs today are talking about where and how digital and data converge and what that collision means for the bottom line.

    Join Liz Miller, Senior Vice President of Marketing for the CMO Council, as she gets to know Maria Winans, CMO of IBM Watson Customer Engagement. The discussion will span from insights into how Winans is facing the digital revolution to the trends she believes will shape marketing and engagement in the months and years ahead. The one-hour, interactive conversation will also take questions from the live audience, giving participants a unique opportunity to pick the brain of a true peer.

    A graduate of University of North Carolina at Chapel Hill, Winans has spent more than two decades at IBM and has been at the forefront of both data and digital’s evolution. A true global business leader, Winans has served in leadership roles at IBM across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions and PC Company, as well as serving as a Marketing Strategist for IBM Latin America.
  • Generating quality leads using effective email marketing
    Generating quality leads using effective email marketing TJ Adams Recorded: Jun 28 2017 38 mins
    Learn how to generate the best leads from your email marketing campaigns with our ideas and suggestions around best practice lead generation.
  • Video: Why TalkTalk Work with Movable Ink
    Video: Why TalkTalk Work with Movable Ink Barbie Chambers, Email Marketing Executive at TalkTalk Recorded: Jun 27 2017 2 mins
    Watch this video to hear how Barbie Chambers, Email Marketing Executive at TalkTalk, has achieved success with Movable Ink and why she is building it into her email strategy.
  • Video Panel: Top UK Email Challenges and How to Solve Them
    Video Panel: Top UK Email Challenges and How to Solve Them Virgin Holidays, British Heart Foundation and Direct Marketing Association Recorded: Jun 27 2017 25 mins
    Join Virgin Holidays, the BHF and the DMA as they discuss the top UK email marketing challenges, including time, content and engagement. Discover how they are using automation, personalisation and live content to increase their results.
  • Video: The DMA Email Tracker - Your Guide to the Modern Inbox
    Video: The DMA Email Tracker - Your Guide to the Modern Inbox Jenna Tiffany, Founder and Strategy Director at Let'sTalk Strategy Recorded: Jun 27 2017 16 mins
    Email is the cornerstone of digital marketing and consumers’ preferred marketing channel. But what do consumers expect to see in the inbox?

    In this video, Jenna Tiffany, Founder and Strategy Director at Let’sTalk Strategy, presented the DMA’s recent Consumer Email Tracker and shared how modern consumers are using their inboxes.

    In this video, Jenna reveals the answers to the following questions:
    -How does behaviour differ between younger and older consumers?
    -How does email impact on brand trust?
    -What are the main reasons consumers unsubscribe?
  • Relive the Email Transformation Tour London
    Relive the Email Transformation Tour London Various Artists Recorded: Jun 27 2017 3 mins
    Marketing rock stars came together in London to discuss all things contextual marketing, innovation and the future of email marketing.

    Want to be notified when we are hitting your city? Let us know at http://emailtransformationtour.splashthat.com/
  • Video: How the British Heart Foundation Beats Targets with Intelligent Email
    Video: How the British Heart Foundation Beats Targets with Intelligent Email Elly Crump, Email Marketing Manager at British Heart Foundation Recorded: Jun 27 2017 12 mins
    The British Heart Foundation is a UK-based charity that helps fund research into cardiovascular disease. It is important that all marketing investments have a positive impact on the support they receive.

    In this video, discover how Elly Crump, Email Marketing Manager at the British Heart Foundation, uses Movable Ink to:
    -Maintain supporter engagement throughout long fundraising campaigns
    -Increase the percentage of supporters submitting their donations
    -Increase email engagement and personalisation throughout campaigns
  • Video: How Virgin Holidays Delights Customers with Intelligent Emails
    Video: How Virgin Holidays Delights Customers with Intelligent Emails Saul Lopes, Customer Lifecycle Lead at Virgin Holidays Recorded: Jun 27 2017 17 mins
    Virgin Holidays are passionate about pleasing their customers and providing the best holiday experience they have ever had. In 2015, Virgin Holidays started a new project to reinvent their email communications, to create truly engaging experiences for their customers.

    In this video, hear how Saul Lopes, Customer Lifecycle Lead at Virgin Holidays, used Movable Ink to create unique content for each recipient using real-time CRM, behavioral and contextual data, which increased engagement and revenue.

    In addition, discover how Saul has used early learnings to reimagine the customer journey and his plans to increase anticipation and reduce anxiety in the build up to a holiday.
  • A Not-So Normal Webinar on GDPR: Creating your Organization's Plan
    A Not-So Normal Webinar on GDPR: Creating your Organization's Plan Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo, & Adam Corey, VP of Marketing at Tealium Recorded: Jun 21 2017 64 mins
    The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.

    It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.

    Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.

    Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
  • 5 tactics for more relevant email marketing
    5 tactics for more relevant email marketing Skip Fidura, Client Services Director, dotmailer Recorded: Jun 15 2017 48 mins
    Customers now expect relevant content from brands they follow to be delivered to them as and when they need it - whether they are searching for a product on the website or opening an email in their inbox.

    Klevu (the smart search experts) and dotmailer (email marketing automation experts) have partnered to bring customers a more relevant shopping experience.

    In this webinar, dotmailer will give learnings from their annual benchmarking report ‘Hitting the Mark’ on how 100 retailers are measuring up against the current needs of the customer.

    In 45 minutes, we will cover:
    1.Which retailers are leading with their email marketing
    2.Current email marketing trends in retail
    3.The checkout recovery tactic that only 40% of brands are doing
    4.Examples of successful emails that don’t give a sales promotion
    5.How site search and email can supercharge relevancy for the customer
  • Battle-tested ABM Plays that Drive Engagement
    Battle-tested ABM Plays that Drive Engagement Sara Tatnall, Director of Marketing and Business Development, PFL Recorded: Jun 14 2017 46 mins
    Sara Tatnall, Director of Marketing at PFL, will present three exciting account based marketing plays that grab attention and hold it. Get in-the-trenches tactics, not high-level strategy, that you can apply right now for your sales and marketing teams. She’ll also share real-world customer examples that drove incredible ROI and massive pipeline boosts.

    Join this session to learn:
    - ABM plays that work well for various target account segmentations
    - Ideas for account and contact personalization across channels
    - Tips for multi-channel execution and measurement
  • Account Based Marketing in a Marketing Automation World
    Account Based Marketing in a Marketing Automation World Adam Sharp, MD & Co-Founder, CleverTouch Marketing Recorded: Jun 14 2017 38 mins
    Account Based Marketing is one of the biggest marketing buzzwords at the moment. This webinar aims to dispel some of the hype around ABM and provide a reality check on what it really means for B2B marketers in the context of Marketing Automation.
  • Building Relevancy into Every Email Campaign
    Building Relevancy into Every Email Campaign Shefa Weinstein, VP Product, PowerInbox Recorded: Jun 14 2017 45 mins
    In this webinar we are going to cover 7 easy and fast ways to Kick Your B2B campaigns up a notch by building relevancy into every email campaign. Users are now expecting each email to be handcrafted to their wants and needs. And you need to convince them to read and click, by giving them a reason. In addition, content can now be generated on time of open, keeping it the most relevant it can be.

    Over the course of this session, we will show you ways to help target your audience by GeoLocation or device, automate content so you get more but work less, collect data and build a better list, highlight events with countdown timers and add to calendar action buttons, adding exciting video and including social feeds - providing you with a new toolbox of ideas to make all of your email campaigns relevant without costing you more time.

    Read more about this topic on the BrightTALK blog: https://business.brighttalk.com/blog/live-email-personalization-secret-weapon-abm-strategy/
  • Identity Resolution: How to build the golden customer record in the Digital Age
    Identity Resolution: How to build the golden customer record in the Digital Age Pedro Rego, Consultant at BlueVenn Recorded: Jun 13 2017 23 mins
    Identity Resolution is at the forefront of database marketing in 2017 as brands look to connect disparate data sources and data types to build a unique profile of each customer. The possibilities of linking online and offline data, optimizing the use of 1st, 2nd and 3rd party data, cookies and social ids, alongside the traditional single customer view, has the potential to change the way we interact with customers. The marketing potential for connecting offline and online, martech with adtech, known and unknown is proving limitless. But how and where do you begin?

    This webinar will cover:

    •Defining Identity Resolution
    •Future expectations for data driven organizations
    •Benefits and risks with undertaking Identity Management
    •What defines a successful Identity Resolution project
  • Single Customer View: Mythical beast or reality?
    Single Customer View: Mythical beast or reality? Jim Kelly, Principal Consultant at BlueVenn Recorded: Jun 8 2017 45 mins
    This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at BlueVenn, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

    Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
  • The Importance of Email Verification, Why It Matters
    The Importance of Email Verification, Why It Matters Jack Wrigley, VP Business Development, Kickbox Recorded: Jun 7 2017 47 mins
    Do you consider yourself a data-driven marketer? Are you in charge of email success at your company?

    dotmailer has teamed up with Jack Wrigley, VP Business Development at Kickbox to provide you with expert advice on email deliverability and email data quality.

    In this webinar, we’ll explore how email verification can drastically impact email campaign performance and ensure your deliverability and sender reputation remain in tip-top-shape.

    In 45minutes, you’ll takeaway:
    - Results to expect with email verification
    - What to do with legacy data
    - Dealing with big campaigns
  • USA TIMEZONE: 3 Strategies for Smarter Customer Retention
    USA TIMEZONE: 3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex Recorded: Jun 1 2017 46 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more. Aided by plenty of client examples and best practices, discover how to:

    • Enhance transactional messaging with user generated content and loyalty program marketing
    • Continue engagement after the first purchase with loyalty, referrals, and user generated content
    • Upgrade personalization with abundant data from all of your channels


    Smarter customer retention, sorted.
  • UK/GMT:: 3 Strategies for Smarter Customer Retention
    UK/GMT:: 3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex Recorded: May 31 2017 47 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more.

    Aided by plenty of client examples and best practices, discover how to:
    •Enhance transactional messaging with user generated content and loyalty program marketing
    •Continue engagement after the first purchase with loyalty, referrals, and user generated content
    •Upgrade personalization with abundant data from all of your channels

    Smarter customer retention, sorted.
  • How an Orthodontist Made Millions with Lifecycle Marketing
    How an Orthodontist Made Millions with Lifecycle Marketing Dr. Dustin Burleson D.D.S., Burleson Orthodontics Recorded: May 27 2017 78 mins
    Dr. Dustin Burleson of Burleson Orthodontics hosts this webinar to show you how the orthodontic marketing ideas he used to grow his dentistry can be applied to any small business. He gives valuable information on how to:
    •Attract new customers on Facebook and Google
    •Capture data online and offline with automated follow-up
    •Create lead generation content magnets
    •Nurture prospects who “aren't ready”
    •Keep your customers and employees delighted
  • How Tag Management Has Evolved Over The Past 5 Years
    How Tag Management Has Evolved Over The Past 5 Years Dan George, Solutions Consulting Operations Manager, Tealium Aug 2 2017 6:00 pm UTC 30 mins
    Ever wonder why tag management came about? Where it’s come and where it’s going?

    2017 is a data driven world and it’s critical for brands to understand the opportunity they have with customer and prospect data, especially as it continues to evolve in the future.

    Join Dan George, Solutions Consulting Operations Manager at Tealium for a brief 30-minute webinar on How Tag Management Has Evolved Over The Past 5 Years. Join this webinar to learn:

    - The origin of tag management
    - How the proliferation of the martech landscape has changed tag management
    - How tag management will continue to evolve
    - Why it’s crucial to care
  • 5 key customer segments to automate and engage with through email
    5 key customer segments to automate and engage with through email Kath Pay, CEO, Holistic Email Marketing Aug 10 2017 1:00 pm UTC 60 mins
    Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.

    Join us for this webinar, and you’ll discover:
    * 5 often-missed customer segments to automate that will deliver the results you need
    * The right questions to ask when investigating your data
    * How to turn your insights into engaging programs

    About Kath Pay:
    Kath lives and breathes email marketing. As Founder of Holistic Email Markeitng, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
    Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Aug 17 2017 5:00 pm UTC 60 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Michael Ballard,Sr Manager Digital Marketing, Lenovo
    * Todd Hartley, CEO, Wirebuzz
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    This VB Live event sponsored by Vidyard
  • Omnichannel Marketing Excellence: It Starts With Email
    Omnichannel Marketing Excellence: It Starts With Email Andy Culligan, Head of Demand Generation, Emarsys Aug 22 2017 9:00 am UTC 45 mins
    The ultimate goal of marketing is to provide the consumer with a personalized experience across numerous channels and devices, at scale.

    The first step to achieving omnichannel excellence starts with an often-underestimated channel, email. Why start here? The answer is simple; the consumer is constantly changing channels and devices, but not email address. In essence, an email address is the consumers’ digital ID. This is the first part of key data that the marketer needs to start the omnichannel journey.

    In this presentation, we will focus on how to start your journey with the #1 digital channel for ROI, email.
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Aug 22 2017 10:00 am UTC 45 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Personalisation and Predictive: The Pillars of Account-Based Marketing
    Personalisation and Predictive: The Pillars of Account-Based Marketing Ray Coppinger, Head of Marketing EMEA, Marketo Aug 22 2017 1:00 pm UTC 45 mins
    Tomorrow’s Marketer is focused on targeting key accounts to generate new business. What’s the secret to creating 1:1 moments with your key targets? Personalisation and Predictive Technologies are the secret weapons that empower account-based marketing (ABM) strategies to target and engage key accounts at the top of the funnel.

    Join our webinar as Ray Coppinger, Head of Marketing EMEA at Marketo looks at how personalisation and predictive content can power your account-based marketing strategy. You will learn how to:

    * Complement your account-based marketing (ABM) strategy with personalisation
    * Generate more sales-ready leads by focusing on the accounts that matter
    * Leverage best practices from companies personalising their websites for prospects
    * Measure the impact of your personalised campaigns with an account-focus
    * Leverage predictive content to drive engagement with target accounts
  • Is Real-Time Content Creepy?
    Is Real-Time Content Creepy? Antony Humphreys, Adestra & Guy Hanson, Return Path & Jenna Tiffany, Let'sTalk Strategy & Lili Boev, dotmailer Aug 22 2017 2:00 pm UTC 75 mins
    One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar on BrightTALK to hear how to make 'real time' work really well for your brand.

    Join us to find out:
    · Why to use it
    · How to use it effectively
    · Whether it actually makes a difference
    · If it's worth the time, money and effort to set-up for the long-term benefits

    Brands are increasingly investing in 'real time' content. This webinar will feature experts in email and real-time marketing to give you the answers your business needs. Explore what this actually means, and what the implications and rules are for marketers.
  • GDPR with Marketing Automation in Mind: Modern Email Marketing Compliance
    GDPR with Marketing Automation in Mind: Modern Email Marketing Compliance CleverTouch Marketing Aug 22 2017 3:00 pm UTC 45 mins
    The General Data Protection Regulation (GDPR) is fast approaching and whilst there's lots of information about GDPR from an IT security perspective, marketers are still trying to understand the implications it will have on their marketing efforts from 25 May 2018 and beyond.

    As the modern email marketing landscape changes dramatically with the introduction of GDPR, this webinar explores the role of Marketing Automation in helping organisations stay GDPR compliant.
  • Modern Email Marketing - Relatively Simple Algorithms for the Future
    Modern Email Marketing - Relatively Simple Algorithms for the Future Maurice Flynn, Marketing Director, Altaire Aug 23 2017 9:00 am UTC 45 mins
    Maurice Flynn is a recognised expert in real time, marketing prediction (data+tech) & it's real world, enterprise scale application. With his 20+ years in email marketing for companies big and small, he has built a process/algorithm over time to help
    companies achieve dramatic improvement in their marketing across email and other channels with an integrated approach.

    Join this webinar to learn more about Maurice's formula:

    STAGE 1. WHAT 1a - Data:Loyalty/Commerce/ CRM/App/Web/Social /Other 1b
    - Simple Data ETL 1c -Predict::ML+Clustering/ DecisionTrees/Regression
    /Bayes/DeepNN /Other

    STAGE 2. WHY 2a - Predict Value: eg CLTV 2b - By Micro Segments 2c -
    Contextural 2d - Compliant

    STAGE 3. HOW 3a - Content Library 3b - Content Render & Cache 3c -
    Probabilistic ID 3d - Programmatic Real Time

    STAGE 4. OPTIMISE 4a - Control Test 4b - Battle of Algo’s Scoring 4c -
    More Data Sources 4d - Algo Weights
  • 5 Ways to Increase Your Open Rates by 50% or More
    5 Ways to Increase Your Open Rates by 50% or More Roy Weissman, Vice President of Sales for SendPulse.com Aug 23 2017 3:00 pm UTC 45 mins
    One company increased their revenues from email by over 300% and another company doubled their open rates by doing just one key thing.

    At SendPulse we researched over 100 websites and periodicals to find 5 case studies that demonstrated significant accomplishments in increasing open rates to include in our presentation, 5 Ways to Increase Your Open Rates by 50% or More.

    In this presentation we will be presenting these 5 case studies in a live online webinar. We will also be answering all your questions to help you maximize your results in your email campaigns.

    We invite you to attend and learn first-hand how they did it.
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Aug 24 2017 10:00 am UTC 45 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • How get the most from retargeting and personalisation without being creepy
    How get the most from retargeting and personalisation without being creepy Jenny Tiffany, Let'sTalk Strategy Sep 5 2017 11:30 am UTC 60 mins
    Special Guest Presenter Jenna Tiffany of Let'sTalk Strategy gives her top tips on how to get the most from retargeting and personalisation without being creepy!
  • Putting your Customer Data to Work with Predictive Analytics
    Putting your Customer Data to Work with Predictive Analytics Mark Jameson, Chief Operating Officer at BlueVenn Sep 5 2017 2:00 pm UTC 45 mins
    Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next. Retailers have been using this approach for many years but now with AI and machine learning on the way back, this webinar will look at predictive modelling, how it can be applied to lifetime value and RFV and the importance of giving your predictive models attention when trying to scale as a business.

    This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.