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Email Marketing

  • Marketing in the era of the Breathless Business
    Marketing in the era of the Breathless Business Billy-Hamilton-Stent, Client Strategy Director, Octopus Group & Founder, Loudhouse Recorded: Apr 20 2017 41 mins
    Are marketers running at a hundred miles an hour and, as a result, too focused on box-ticking and just ‘getting things done’, rather than being mindful of having a real impact on the business? Is this the dawn of the Breathless Marketer?

    Recent research from Octopus Group found that B2B marketing directors were losing sleep over their jobs. Competitive changes and choice were driving delays in decision-making and putting them under increased pressure to meet marketing challenges with innovation and creativity. All of this and a whole marketing plan to deliver – on time and on budget.

    In this webinar, we’ll cover:

    •The typical traits of a ‘breathless business’
    •How to spot the signs of being a breathless marketer
    •Creating an action plan for change based on your situation & organisation
    •The Smart, Strong and Slick levers – how they work and when to pull them!
  • Machine Learning To Increase Human Understanding
    Machine Learning To Increase Human Understanding Assaf Baciu, Co-founder, SVP of Product & Engineering at Persado Recorded: Apr 13 2017 46 mins
    There is a misconception that infusing automation into the customer experience will make it less human, and thus less relatable, to consumers. On the contrary, companies are pioneering AI technologies to enable them to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike.

    Join Assaf Baciu, head of product and co-founder of Persado, who will demonstrate how Fortune 1000 brands are leveraging machine learning to create emotional relationships with their audiences.
  • Webinar: Ask Me Anything About Contextual Marketing
    Webinar: Ask Me Anything About Contextual Marketing Mike Dietz, Senior Solutions Consultant, Movable Ink Recorded: Apr 13 2017 20 mins
    Ever wonder what it takes to build a great contextual email campaign? Or how your business could benefit from contextual marketing? In this AMA-style webinar, we’re putting the spotlight on our audience and answering your biggest questions about contextual marketing. Register now to secure your spot!
  • Email Metric Madness
    Email Metric Madness Tim Watson, Zettasphere Recorded: Apr 6 2017 46 mins
    The Mad Hatter: Have I gone mad?
    [Alice checks Hatter's temperature]
    Alice Kingsley: I'm afraid so. You're entirely bonkers. But I'll tell you a secret. All the best people are.


    Too often email metrics are compiled into a report each month, collect dust and they are not used to improve marketing.

    The power of email marketing is in using the rich metrics to aid decisions, rather than taking them as a look in the rear view mirror. This webinar shows you what to look for in your metrics and what actions to take, covering:

    · Making better decisions with campaign metrics
    · Avoiding the trap of chasing higher campaign rates
    · Using business metrics not just campaign metrics
    · Email insight using Google Analytics
  • Triple Threat:  Protecting Data Throughout its Lifecycle
    Triple Threat: Protecting Data Throughout its Lifecycle Don Vilen, Joel Rubinson Recorded: Apr 5 2017 46 mins
    Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.

    In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.

    About the presenters:
    Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.

    Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
  • Training Webinar: Managing Events
    Training Webinar: Managing Events David Pyle, Trainer Recorded: Apr 5 2017 60 mins
    There are many steps to producing a successful event. From promoting your event through to registration, reminders and finally post event feedback. Our trainer will show you how to build an automated program in dotmailer to ensure you get the most from your events.
  • Designing the Receipt: How to Put the Trance in Transactional Emails
    Designing the Receipt: How to Put the Trance in Transactional Emails Mike Nelson, Really Good Emails + Team Movable Ink Recorded: Mar 31 2017 38 mins
    Transactional emails are an integral part of any marketer’s email arsenal. They’re also one of the most neglected emails when it comes to design.

    In our upcoming webinar, we teamed up with Really Good Emails to show you killer email design best practices and some examples of brands delivering transactional emails that are anything but boring.

    Seats will go fast- sign up now! And if you can't make it to the live webcast, sign up anyways - we'll follow up the day after with the recording.
  • Cashing in on influencer marketing
    Cashing in on influencer marketing VentureBeat Recorded: Mar 30 2017 61 mins
    Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier.

    Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI.

    In this webinar, you'll:
    * Learn the different types of influencer marketing and understand which is right for you
    * Discover the right influencers for the best results in your specific industry
    * Get tips from a super influencer on what works for them and what turns them off
    * Avoid the mistakes of bad influencer marketing strategies

    Speakers:
    * Virginia Sallas Castilio, BBC
    * Bill Arzt, COO and co-founder, FitReserve
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • 6 Things Marketers Should Know about Data and Privacy for 2017
    6 Things Marketers Should Know about Data and Privacy for 2017 Adam Corey, Analytics Industry Veteran Recorded: Mar 29 2017 53 mins
    Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distributed, marketers need to be at the forefront of the data revolution. A recent study found that more Americans are more concerned about their online data privacy than they are about losing their primary source of income.

    In this webinar, analytics industry veteran Adam Corey will walk through the changes in consumer sentiment, recent legislation, and technology shifts that affect how marketers work with data, as well as the six things every marketer should know as they build their marketing roadmaps.
  • Customer Insight :: Don’t let tyre kickers leave your marketing flat
    Customer Insight :: Don’t let tyre kickers leave your marketing flat Jemma Hardyman, Consultant at Blue Sheep Recorded: Mar 29 2017 25 mins
    How many hours do your sales and marketing teams waste on “Tyre Kicker” prospects that never buy anything?! Blue Sheep has found that organisations waste 80% of their total time chasing prospects that contribute 15-20% of the revenue and just 20% of their time on clients that provide 60-80%.

    The issue happens time and again where a business is not able to identify these ‘Tyre Kickers’ early enough in the marketing-sales cycle.

    Using customer insight and a unique process called ‘Money Mapping’, Jemma Hardyman – lead consultant for the Blue Sheep Data Services team – will discuss how all B2B organisations can utilize simple analytics and segmentation techniques to ensure you devote your marketing and sales efforts on the right prospects that are going to spend big and stay longer!

    You will learn:

    - Most beneficial ways of segmenting your database
    - Case Study: the real ROI of segmentation
    - How to discover more of your best customers

    This webinar is run by Blue Sheep, a BlueVenn partner.
  • Pros and Cons: Analyzing MarTech for the Single View of the Customer
    Pros and Cons: Analyzing MarTech for the Single View of the Customer Jay Calavas, CIO at Tealium Recorded: Mar 23 2017 46 mins
    Call it what you want-- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it off.

    With the number of technologies vying for this central component of the tech stack (not to mention the number complicating things by providing another stream of data), it’s bewildering to even consider where to begin. And looking at promises on the market…vendors aren’t making it easy.

    EDWs (enterprise data warehouses), DMPs (data management platforms), CDPs (customer data platforms), the UDH (Universal Data Hub), Personalization vendors, even legacy CRM and Web Analytics systems are competing to be this unified source of data that feeds all other enterprise systems. But, it’s not an even playing field and it's essential to know the strengths and weaknesses of each solution prior to committing to such a critical piece of technology infrastructure.

    Join this interactive webinar to determine which technology is best suited to create and act on a single view of the customer.
  • Webinar: Put a tactical spin on your email
    Webinar: Put a tactical spin on your email Skip Fidura, Client Services Director, dotmailer Recorded: Mar 21 2017 59 mins
    The results are in. These are the email trends you need to know about so you can make a glittering mountain out of a daunting email molehill. Skip Fidura, client services director at dotmailer, studies the Marketer email tracker and takes you through this goldmine of email insight.
  • How to Build Better Loyalty Emails
    How to Build Better Loyalty Emails Ilya Dvilyanski, Senior Account Manager at Movable Ink + Mike Sund, VP of Strategy/Analytics at Olson 1to1 Recorded: Mar 16 2017 31 mins
    Loyalty programs are one of the best ways to build profitable, long-term relationships with your customers. Add email marketing, and you’ve got a powerful strategy for boosting your program’s performance.

    For our upcoming webinar, we're teaming up with Olson 1to1, a leading loyalty and CRM agency. We’ll show you proven contextual marketing tactics used by leading brands to drive engagement.

    In addition, Olson 1to1 will share examples of how they’ve used Movable Ink to create highly relevant, personal and fun loyalty emails for clients that drove big results.
  • Thinking about email design
    Thinking about email design Phil Draper, CMO, dotmailer Recorded: Mar 16 2017 14 mins
    Phil has a background in design and the subject is very close to his heart. This video outlines the link between design and success.

    Design is not just a designer’s job. It can be a brand’s key differentiator.
  • Data protection is not just the law - it's your commercial advantage
    Data protection is not just the law - it's your commercial advantage James Koons, CPO, dotmailer Recorded: Mar 14 2017 24 mins
    The GDPR is the biggest issue facing marketers right now. Brexit is in motion but if you’re following the rules of the GDPR you should be fine.
    James suggests keeping an eye on the ICO website to stay in the loop as the cost of getting it wrong is huge.
  • [Panel] AI is trending....what does this mean for marketers?
    [Panel] AI is trending....what does this mean for marketers? Tink Taylor, dotmailer Recorded: Mar 14 2017 17 mins
    Hear from Rory Sutherland, Simon Bird and Shar VanBoskirk on what AI means to the Marketing world.

    This panel debate was hosted and moderated by Tink Taylor at the inaugural dotmailer Summit.
  • Training webinar: 17one release
    Training webinar: 17one release David Pyle, Trainer Recorded: Mar 8 2017 45 mins
    We're constantly updating the dotmailer platform to ensure that you have the best marketing features at your disposal. This month sees the launch of our latest feature release, 17one. To give you a sneak peek at the new additions, we've hosted a free training webinar.

    Watch now for a walk-through the 17one release, focusing on the latest functionality for contact management and new ecommerce features.
  • How to solve the 3 biggest pains for B2B marketers
    How to solve the 3 biggest pains for B2B marketers Paul Gibson, EMEA Demandbase and Leanne Moir, Sr. Field Marketing Manager EMEA Demandbase Recorded: Mar 7 2017 53 mins
    Many B2B marketers face 3 key challenges that are potentially holding back their ability to generate those opportunities the business desires, namely:

    1. No insight on anonymous website visitors
    2. No idea if content is being seen by the right people
    3. Lots of budget being wasted on display ads

    If any of these pains resonate with you, this session is a must as we explore the effect these issues have on your business. We will cover how to solve these pains and build a marketing strategy based on this data.

    During this interactive webinar, you will learn how to:

    • Identify your anonymous website traffic
    • Ensure content is seen by target accounts on your website
    • Take control of the buyer journey from the beginning
    • Deliver targeted personalised display ads
  • Contextual Email Makeover Webinar
    Contextual Email Makeover Webinar The Movable Ink team Recorded: Feb 23 2017 20 mins
    We asked brands to submit their email campaigns to win a complimentary email makeover… and now we’re doing a live webinar to walk through the results!

    You’ll see the email campaign before and after adding contextual elements. We’ll walk you through the steps we took to add context and give you plenty of ideas for adding contextual elements to any email campaign.
  • Top 5 Tips for Data Marketing Maturity
    Top 5 Tips for Data Marketing Maturity Pedro Rego, Consultant, BlueVenn Recorded: Feb 22 2017 35 mins
    ‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.

    Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.

    In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
  • Chasing Shadows: Part 3 - How to Accelerate Service Delivery in the Age of Cloud
    Chasing Shadows: Part 3 - How to Accelerate Service Delivery in the Age of Cloud Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 22 2017 27 mins
    In Session I, we introduced CloudForms as an enterprise-grade cloud management platform that can give you more control over you infrastructure. In Session III, we’ll go deeper; we’ll leverage CloudForms to demonstrate the deployment of applications in VMware and RHEV, working with Red Hat Satellite to manage our content repos and system configuration standards.

    CloudForms – Gone are the days when multiple management tools juggled a complex, hybrid environment. Red Hat CloudForms unifies management and operations, and maintains a consistent user interface and functionality even as you evolve from traditional virtualization to Infrastructure-as-a-Service (IaaS). CloudForms accelerates service deliver, reduces operational costs, improves operational visibility and control, and ensures compliance and governance – no other management tools, no redundant policy implementations, and no extra staff required.
  • What are the Most Important Steps to Demand Generation Success in 2017?
    What are the Most Important Steps to Demand Generation Success in 2017? Maurice Flynn, Altaire Recorded: Feb 16 2017 43 mins
    Demand generation is getting ever harder and more complicated across multiple channels, so what's a business to do?

    In this session we outline the most important steps to success in Demand Generation in 2017, based on the latest case studies. We will look across multiple channels including:

    - Email marketing and eCRM
    - Maximising for mobile
    - Personalisation across channels
    - Influencer outreach and experiential

    Participants will walk away with a clear understanding of these key steps to take across their most relevant channels.
  • How to Think Outside the Box for Video
    How to Think Outside the Box for Video Infusionsoft Recorded: Feb 15 2017 4 mins
    You get the team together to think of creative ideas for your next marketing video. Everyone’s excited to do something new. You put your heads together and…you end up with the same old concept you use every time.

    Thinking of new ideas for video is not easy, but you can encourage innovative, out-of-the-box ideas without crossing the line into insensitive or ridiculous. You’ve got to find the sweet spot between creativity and your experience with what works.
  • Bad Welcome Emails
    Bad Welcome Emails Infusionsoft Recorded: Feb 15 2017 5 mins
    Compared with other promotional emails, welcome emails are four times more likely to be opened and five times more likely to be clicked, according to a report by Experian Marketing Services. That means welcome emails are prime real estate for educating new prospects about your business and for encouraging them down the path toward becoming a customer. The best welcome emails result from the combination of digital marketing strategy and marketing automation software that automatically sends relevant emails when new leads come in. That’s why Digital Marketer, a leading strategy and consulting group, and Infusionsoft, a leading provider of sales and marketing software for small businesses, have teamed up for this e-book on crafting effective welcome emails.
  • How to Solve the 4 Biggest Data Problems from the MarTech Explosion
    How to Solve the 4 Biggest Data Problems from the MarTech Explosion Ted Sfikas, Director of Solution Consultants at Tealium Recorded: Feb 15 2017 50 mins
    The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to ChiefMarTech.com. This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented.

    Left unaddressed, these gaps spread across an organization, resulting in four key problems:

    - An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize

    - Inefficient teams caused by a lack of data continuity and centralization

    - Poor customer experiences from underlying data fragmentation

    - Customer trust and data-privacy risks

    Join Ted Sfikas, Director of Solution Consultants at Tealium, for this free webinar to discuss ways your business can address the cost, time, and risk associated with the four key problems, as well as how to enable cross-organizational access and activation for your most powerful data with a Universal Data Hub.
  • Customer Journey Optimization: Following in the steps of your customers
    Customer Journey Optimization: Following in the steps of your customers Jim Kelly, Principal Consultant at BlueVenn May 24 2017 2:00 pm UTC 60 mins
    Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

    You will learn:

    •New ways to monitor cost
    •Measure response
    •Attribute impact
    •Improve communications
  • 3 Strategies for Smarter Customer Retention
    3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex May 31 2017 2:00 pm UTC 45 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more.

    Smarter customer retention, sorted.
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Stewart Rogers, Director of Marketing Technology, VentureBeat May 31 2017 5:00 pm UTC 60 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    More speakers to be announced soon!
  • The Importance of Email Verification, Why It Matters
    The Importance of Email Verification, Why It Matters Dan Stevens, CEO & Founder, Kickbox Jun 7 2017 3:00 pm UTC 45 mins
    Do you consider yourself a data-driven marketer? Are you in charge of email success at your company?

    dotmailer has teamed up with Jack Wrigley, VP Business Development at Kickbox to provide you with expert advice on email deliverability and email data quality.

    In this webinar, we’ll explore how email verification can drastically impact email campaign performance and ensure your deliverability and sender reputation remain in tip-top-shape.

    In 45minutes, you’ll takeaway:
    - Results to expect with email verification
    - What to do with legacy data
    - Dealing with big campaigns
  • Single Customer View: Mythical beast or reality?
    Single Customer View: Mythical beast or reality? Jim Kelly, Principal Consultant at BlueVenn Jun 8 2017 2:00 pm UTC 60 mins
    This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

    Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
  • Push notifications that work: 6 tips for building a devoted user base
    Push notifications that work: 6 tips for building a devoted user base Stewart Rogers, Director of Marketing Technology, VentureBeat Jul 13 2017 5:00 pm UTC 60 mins
    A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.

    At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.

    Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.

    You'll:
    * Discover the one trick to never-fail push notifications everywhere, not just apps
    * Drive 2770% higher conversion rates through a specific kind of push notifications
    * Learn how to apply behavioral triggered push notifications in your own marketing strategy
    * Build better timing into your push notifications to increase conversions


    Speakers:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon!