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Email Marketing

  • Hyper-personalization: Marketing to a segment of one
    Hyper-personalization: Marketing to a segment of one Cherie Yu, Head of Local Marketing, Lyft Recorded: Sep 21 2017 61 mins
    Consumers aren’t actually impressed by just a "Hi!" And as deluged by content as they are, they know they have the luxury of simply ignoring you. To catch their interest, you need to demonstrate that you know what they want, and you can deliver it.

    In other words, hyper-personalization. Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.

    Learn more about the tech you need, the strategies that win, and how to deliver the “you know me” satisfaction that keeps customers coming back for more when you join this VB Live event!

    Don’t miss out!

    You’ll learn:
    * Why broad segmentation is no longer enough
    * How shopping bots, AI + more enable one-to-one marketing
    * How psychographics, lifecycle data, and multi-channel behavior can build customer profiles
    * How engagement, experience and retention improve one-to-one marketing
    * The importance of not being creepy
    * The trends and future of hyper-personalization

    Speakers:
    * Cherie Yu, Head of Local Marketing, Lyft
    * Dr. Martin Prescher, CTO of AutoGravity
    * Stewart Rogers, Direct of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Drive More Display Ad Conversions with 1st Party Data
    Drive More Display Ad Conversions with 1st Party Data Ted Sfikas, Director of US Engineering, Tealium Recorded: Sep 13 2017 54 mins
    Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hopes of achieving a quick conversion. When organizations deploy multiple martech solutions solutions and marketing channels, like display ads, they are able to collect massive amounts of behavioral data at each of these touchpoints. While many brands are able to collect this 1st party data from each marketing touchpoint - most aren’t able to truly take advantage of the opportunity this data holds with their display ad strategy.

    Brands are experiencing powerful results and driving more display ad conversions by connecting disparate 1st party data sources. Wondering how? Join this webinar to learn:

    - The foundational concepts and terminology you need to know around the display ecosystem
    - How Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Email Service Providers (ESPs) and other martech solutions fit into the display ad sphere and how to use this combination to your advantage
    - The difference between 1st, 2nd and 3rd party data
    - The powerful combination that exists in pairing a DSP with a CDP

    Presenter:
    Ted Sfikas, Director of US Engineering, Tealium
  • Smarter Buyers Require Smarter Sellers: The New World of Sales Enablement
    Smarter Buyers Require Smarter Sellers: The New World of Sales Enablement Craig Nelson, VP, Enablement, Kurt Wimmers, Enablement Manager, CallidusCloud Recorded: Sep 5 2017 51 mins
    Today's consumers come to the negotiating table with more information than ever before. They’ve researched your products online; they’ve read the reviews; they’ve scanned the social channels. For your sales channels to effectively work with these educated buyers, they need onboarding and enablement that goes way beyond basic access to marketing and sales assets. Based on more than a decade of experience deploying sales enablement software, we at CallidusCloud know that you need a dynamic solution that delivers training, content, and coaching in a prescriptive way, if you want to generate consistent revenue growth.

    Attend this session to learn how to:

    •Close deals faster and increase deal sizes and win rates, while reducing time-consuming enablement efforts.
    •Establish a repeatable onboarding process that reduces new staff time to productivity.
    •Deliver content in a prescriptive way that advances today's more informed buyers through the sales process.
    •Improve communication with buyers as well as internally across product management, marketing, sales, and service roles.
    •Apply a ready-to-use sales enablement maturity model that we’ll provide as a take-away to attendees.
  • Putting your Customer Data to Work with Predictive Analytics
    Putting your Customer Data to Work with Predictive Analytics Mark Jameson, Chief Operating Officer at BlueVenn Recorded: Sep 5 2017 44 mins
    Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next. Retailers have been using this approach for many years but now with AI and machine learning on the way back, this webinar will look at predictive modelling, how it can be applied to lifetime value and RFV and the importance of giving your predictive models attention when trying to scale as a business.

    This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
  • How to get the most from retargeting and personalisation without being creepy
    How to get the most from retargeting and personalisation without being creepy Jenny Tiffany, Let'sTalk Strategy Recorded: Sep 5 2017 55 mins
    Special Guest Presenter Jenna Tiffany of Let'sTalk Strategy gives her top tips on how to get the most from retargeting and personalisation without being creepy!
  • Data Insights That Reveal the Motivation of the Mobile-First Consumer
    Data Insights That Reveal the Motivation of the Mobile-First Consumer Matt Buckenham, VP Sales and Business Development at Telmetrics Recorded: Aug 24 2017 47 mins
    In today’s mobile-only world, consumers research, engage and buy on the move and with their smart phone. They have a high expectation of choice and flexibility and are more likely to connect with brands that engage with them in their preferred mode of communication, and that includes text, talk and email. But to give consumers the choice they want, you have to understand their behavior better. In this webinar, you will learn what consumer data is available and how to form the insights you need to help you maximize the response from your campaigns, and connect better with your consumers.

    About the presenter:
    Matt Buckenham is consistently at the forefront of mobile technology from his first job out of school at a mobile network startup Orange in the U.K. to the startup team for MyThum Interactive, Canada’s first mobile app agency.

    He has led the way for a number of other breakthrough firsts for the mobile industry that you already use or have heard of: the first international SMS agreements, mobile bookings for Air Canada, and vehicle apps for the auto industry.

    One of his most rewarding projects, though, was launching “Mobile Giving” an app that was used to raise 10 million in donations for Haiti and all with the support of Alicia Keys.
  • 3 Pathways to Boost Webinar Engagement Through Email
    3 Pathways to Boost Webinar Engagement Through Email David Pitta, CMO, BrightTALK Recorded: Aug 24 2017 43 mins
    Email marketing plays a significant role for successful webinars. It starts with a cadence of promotions that reliably drives registration to your content. Next comes a series of transactional emails designed to deliver an engaged audience at the pace and scale of your webinar programs. Post event allows you to create pathways for your audience to explore additional content and your products, while also coordinating with qualification teams on direct outreach strategies.

    We’ll share learnings from 10+ million data points on what's working with email at scale. This webinar is planned for 30 minutes of sharing and then will open to a question & answer session.

    We’ll review the following three email pathways to use with your webinars:

    - Promotional strategies
    - Transactional sends
    - Post-event follow-up tactics

    Here's an overview of what we'll cover in the webinar:

    Agenda and background (3 mins)

    Promotional strategies (7 mins)
    - Segmenting database for relevancy
    - Learnings on copy and design
    - Cadence for consistent performance

    Transactional sends (10 mins)
    - Good use of confirmation emails
    - Delivering live and engaged audiences (Reminders / calendars)
    - Converting on-demand viewings

    Post-event follow-up tactics (7 mins)
    - Cuing up the next steps
    - Routing to content vs product nurture paths
    - Leveraging qualification teams
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Recorded: Aug 24 2017 48 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • Is Email The Junk Mail of Tomorrow? Not if We Can Help It!
    Is Email The Junk Mail of Tomorrow? Not if We Can Help It! Liz Miller - CMO Council, Julie Gibbs - Gigamon, Tommy Lamb - Teleflora Recorded: Aug 23 2017 61 mins
    At the dawn of the digital age, email heralded a bold turn away from junk mail and battling the paper bulge of the overworked mailbox. But in today’s crowded engagement landscape, email has started to feel more like a cheap imitation of its scan-and-junk bulk snail mail predecessor.

    According to the technology research group, Radicati, 205 billion emails are sent each day. Not even social can compete with the power of email, according to a Forrester report that indicates that people are twice as likely to sign up to receive a brand’s emails as they are to interact on Facebook. But, as email open rates are increasing year over year according to Epsilon, rising from 31 percent to 34.1 percent, email CLICK rates are in decline, dropping from 3.5 percent to 3.1 percent in Q3 of 2016.

    Nonetheless, email continues to deliver. According to the Direct Marketing Association, in 2016, email had a median ROI of 122 percent, nearly four times higher than other marketing tactics including social, direct mail and search. And, according to a recent CMO Council study, 52 percent of consumers surveyed say email is a critical part of the customer experience, second only to access to a corporate website.

    The spray and pray messaging approach of old is no longer applicable to emails. Where personalization reigns, what are the new rules of email marketing engagement and how have CMOs adjusted strategies to optimize emails as part of a holistic customer experience?

    Join the CMO Council as we assemble a panel of marketing leaders who have all evolved email strategy to advance the customer experience and pull this powerful point of connection out of the junk mail pit.
  • GDPR: Tactical Steps You Must Take to Ensure Compliance
    GDPR: Tactical Steps You Must Take to Ensure Compliance Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium Recorded: Aug 23 2017 58 mins
    GDPR compliance regulations will be in effect before we know it, and though most marketers are aware of the law and what it requires they do, only 1% of people polled say they have a GDPR plan in place to ensure compliance.*

    Join Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium, for 60-minutes and learn how to:

    - Audit and document all of your digital properties to ensure compliance
    - Establish solid security and privacy measures within your organization
    - Effectively communicate your data governance plan to key stakeholders
    - Employ the customer at the center mandate with everything you do


    *Source: Forrester & Tealium Not-So-Normal Webinar: Creating Your Organization's Plan.
  • The Four Must Do's to Win the Inbox in 2017
    The Four Must Do's to Win the Inbox in 2017 Melissa Turqman, Executive Director of Marketing and Product Development at Media Prowler Recorded: Aug 23 2017 47 mins
    The email marketing landscape is a rapid and evolving one. Once colloquially referred to as the “red-headed step child” of digital advertising stemming from its salacious birth in the digital space: synonymous with spam encapsulating male enhancement solicitations, to its powerful advancement today as one of the most economical, effective digital conduits to get a message to a targeted audience and drive ROI.

    Email marketing is truly the proverbial brick and mortar of the digital world. But with the influx of “Email Best Practices” articles claiming hamburger emojis increase inbox penetration to specific days of the week that supposedly drive better email engagement, consumers ostensibly find it hard to discern between fact and punditry. This presentation is designed to help consumers cut through the minutia and arm you with the constituent ingredients in crafting a successful email marketing campaign in 2017:

    • The evolution of the email marketing landscape over the past decade
    • Email does not always work, no advertising vehicle ‘always works’
    • Where email has failed and succeeded
    • The importance of segmentation and running tests

    Presented by Melissa Turqman, Executive Director of Marketing and Product Development at Media Prowler: A formerly owned Jeff Bezos company and leader in the digital and data industry. The entirety of Melissa’s career has been within the media industry with a strong focus on digital advertising.

    Winner of 2016’s Editor and Publisher’s “25 under 35” award: Melissa is regarded as an industry expert with regional and national speaking engagements with some of the highest-level media groups and conferences across the country.

    Melissa’s development of Media Prowler’s most innovative digital products has helped the company win Inc. Magazine’s fastest growing companies in the country for the past 7 years.
  • Using Predictive Analytics to Empower Customer Experience
    Using Predictive Analytics to Empower Customer Experience Patrick Rice, CEO, Lumidatum Recorded: Aug 23 2017 44 mins
    Predictive analytics & artificial intelligence are transforming the way all companies connect with customers. The customer experience is on the verge of being completely redefined with A.I.

    In this talk, you will learn what it takes for a business to deliver this new 21st-century customer conversation. Patrick will cover:

    - Collecting & Managing CX data - What I learned analyzing 3 billion records at Amazon
    - We have the data, now what? AI & the Future of Customer Experience
    - How to use Predictive Analytics to find the right customer on the right channel
    - 3 ways to drive ROI for your business by applying AI to improve the Customer Experience

    Patrick is CEO of Lumidatum which helps CMOs apply artificial intelligence to the customer experience in order to grow revenue. He has been in the data and analytics space for over a decade including running a machine learning and advanced analytics team at Amazon.
  • How to Use Agile to Drive Marketing Campaigns
    How to Use Agile to Drive Marketing Campaigns Aniel Bhaga, Head of Growth, Ungapped Recorded: Aug 23 2017 46 mins
    Agile Marketing is a hot topic right now, but not everyone is doing it right. Changing the copy or content during your campaign does not make you agile.

    To be agile, there is a methodology to follow, which allows your marketing campaigns to shift and change faster and easier.

    In this webinar, Aniel Bhaga, Head of Growth at Ungapped, will show you how to use the Agile methods to drive your marketing campaigns to a higher level.
  • Modern Email Marketing - Relatively Simple Algorithms for the Future
    Modern Email Marketing - Relatively Simple Algorithms for the Future Maurice Flynn, Marketing Director, Altaire Recorded: Aug 23 2017 41 mins
    Maurice Flynn is a recognised expert in real time, marketing prediction (data+tech) & it's real world, enterprise scale application. With his 20+ years in email marketing for companies big and small, he has built a process/algorithm over time to help
    companies achieve dramatic improvement in their marketing across email and other channels with an integrated approach.

    Join this webinar to learn more about Maurice's formula:

    STAGE 1. WHAT 1a - Data:Loyalty/Commerce/ CRM/App/Web/Social /Other 1b
    - Simple Data ETL 1c -Predict::ML+Clustering/ DecisionTrees/Regression
    /Bayes/DeepNN /Other

    STAGE 2. WHY 2a - Predict Value: eg CLTV 2b - By Micro Segments 2c -
    Contextural 2d - Compliant

    STAGE 3. HOW 3a - Content Library 3b - Content Render & Cache 3c -
    Probabilistic ID 3d - Programmatic Real Time

    STAGE 4. OPTIMISE 4a - Control Test 4b - Battle of Algo’s Scoring 4c -
    More Data Sources 4d - Algo Weights
  • GDPR with Marketing Automation in Mind: Modern Email Marketing Compliance
    GDPR with Marketing Automation in Mind: Modern Email Marketing Compliance Nick Burrell, Co-Founder, CleverTouch Marketing Recorded: Aug 22 2017 59 mins
    The General Data Protection Regulation (GDPR) is fast approaching and whilst there's lots of information about GDPR from an IT security perspective, marketers are still trying to understand the implications it will have on their marketing efforts from 25 May 2018 and beyond.

    As the modern email marketing landscape changes dramatically with the introduction of GDPR, this webinar explores the role of Marketing Automation in helping organisations stay GDPR compliant.
  • Is Real-Time Content Creepy?
    Is Real-Time Content Creepy? Guy Hanson, Return Path & Jenna Tiffany, Let'sTalk Strategy & Lili Boev, dotmailer Recorded: Aug 22 2017 62 mins
    One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar on BrightTALK to hear how to make 'real time' work really well for your brand.

    Join us to find out:
    · Why to use it
    · How to use it effectively
    · Whether it actually makes a difference
    · If it's worth the time, money and effort to set-up for the long-term benefits

    Brands are increasingly investing in 'real time' content. This webinar will feature experts in email and real-time marketing to give you the answers your business needs. Explore what this actually means, and what the implications and rules are for marketers.
  • Personalisation and Predictive: The Pillars of Account-Based Marketing
    Personalisation and Predictive: The Pillars of Account-Based Marketing Ray Coppinger, Head of Marketing EMEA, Marketo Recorded: Aug 22 2017 45 mins
    Tomorrow’s Marketer is focused on targeting key accounts to generate new business. What’s the secret to creating 1:1 moments with your key targets? Personalisation and Predictive Technologies are the secret weapons that empower account-based marketing (ABM) strategies to target and engage key accounts at the top of the funnel.

    Join our webinar as Ray Coppinger, Head of Marketing EMEA at Marketo looks at how personalisation and predictive content can power your account-based marketing strategy. You will learn how to:

    * Complement your account-based marketing (ABM) strategy with personalisation
    * Generate more sales-ready leads by focusing on the accounts that matter
    * Leverage best practices from companies personalising their websites for prospects
    * Measure the impact of your personalised campaigns with an account-focus
    * Leverage predictive content to drive engagement with target accounts
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Recorded: Aug 22 2017 46 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Omnichannel Marketing Excellence: It Starts With Email
    Omnichannel Marketing Excellence: It Starts With Email Andy Culligan, Head of Demand Generation, Emarsys Recorded: Aug 22 2017 46 mins
    The ultimate goal of marketing is to provide the consumer with a personalized experience across numerous channels and devices, at scale.

    The first step to achieving omnichannel excellence starts with an often-underestimated channel, email. Why start here? The answer is simple; the consumer is constantly changing channels and devices, but not email address. In essence, an email address is the consumers’ digital ID. This is the first part of key data that the marketer needs to start the omnichannel journey.

    In this presentation, we will focus on how to start your journey with the #1 digital channel for ROI, email.
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Recorded: Aug 17 2017 62 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Michael Ballard,Sr Manager Digital Marketing, Lenovo
    * Todd Hartley, CEO, Wirebuzz
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    This VB Live event sponsored by Vidyard
  • The Customer Data Platform: Solving Problems & Driving Digital Transformation
    The Customer Data Platform: Solving Problems & Driving Digital Transformation David Raab, Founder of the Customer Data Platform Institute, & Adam Corey, VP of Marketing at Tealium Recorded: Aug 17 2017 60 mins
    Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.

    A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn:

    - How these purpose-built products assemble and distribute customer data
    - Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
    - What problems a CDP can help the marketer solve
    - The key ways to using a CDP in driving a business’s digital transformation

    Presenters:
    David Raab, Founder of the Customer Data Platform Institute
    Adam Corey, VP of Marketing at Tealium
  • How to Improve Sales Productivity and Effectiveness
    How to Improve Sales Productivity and Effectiveness Bob Kelly, Chairmen – Sales Management Association and Kevin Mannion, GM North America (Datahug) – CallidusCloud Recorded: Aug 10 2017 58 mins
    Salesperson activity is an important indicator of organizational productivity and effectiveness, but presents significant data collection challenges. Join us during this first look webinar as we investigate how sales organizations account for salesperson activity, and the nature of the insights they gain through such efforts.
    Topics addressed include the nature and quality of salesperson activity tracking, the methods utilized to collect information, the types of activities considered most important to track, and the various ways management applies activity data.
  • How to increase customer lifetime value using post conversion email campaigns
    How to increase customer lifetime value using post conversion email campaigns Chantelle Knoetze, Key Account Director Sep 26 2017 11:30 am UTC 60 mins
    Join Chantelle to learn why your relationship with subscribers and customers shouldn't stop at the sign-up or the sale, and how you can increase customer lifetime value using post conversion email campaigns.
  • Enhancing Email Marketing with New Targeting and Customer Experience Tactics
    Enhancing Email Marketing with New Targeting and Customer Experience Tactics David Daniels, CEO & Founder, The Relevancy Group | @EmailDaniels Sep 26 2017 3:00 pm UTC 60 mins
    Join Kath Pay of Holistic Email Marketing, and esteemed marketing industry analyst David Daniels, as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness.

    David’s presentation and discussion will address the following:
    • Data utilization in email marketing and the efficacy of real time data
    • Individual targeting and the rise of People Based Marketing and its role in email marketing
    • The impact of machine learning and other artificial intelligence technology on email marketing
    • Innovations in mobile utilization to drive mobile app usage
    • The challenges and opportunities of utilizing embedding video in email

    David will also take your questions and offer access to research reports available for download.

    About David Daniels – CEO & Founder, The Relevancy Group
    Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com

    As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
  • Customer Data Platforms: An “Ask Me Anything” Webinar
    Customer Data Platforms: An “Ask Me Anything” Webinar Adam Corey, VP of Marketing, Tealium & Chris Slovak, VP Global Solutions, Tealium Sep 28 2017 5:00 pm UTC 60 mins
    The Customer Data Platform (CDP) is creating major buzz in the martech space as being a key driver in creating more meaningful customer experiences - yet even the savviest of professionals are unclear on what CDPs are and how these sophisticated tools really work.

    Join this interactive conversation with Tealium CDP Experts to get live answers to your most pressing questions on all things CDP in our “Ask Me Anything” style webinar.

    Wondering what the benefits are of CDPs? Hoping to understand more about their functionality and integration capabilities with other solutions? Needing advice on how to budget for and buy one? Ask me anything!

    In addition to a Q&A and live polls throughout the webinar, our CDP Experts will provide answers to some of the most common questions, such as:

    - How is a CDP different than what I’m currently using to manage my customer data?
    - Why will a CDP help me in driving digital transformation?
    - How will a CDP help me connect my different data sources to get a single view of my customer?
    - What criteria should be considered when selecting a CDP?
  • Mobile ad dollars ripe for the capture
    Mobile ad dollars ripe for the capture Alex Tarrand, VP of Marketing, Lucktastic Oct 3 2017 5:00 pm UTC 60 mins
    The smartphone is the world’s first three-foot device — the only piece of technology that’s never out of your reach, from waking to sleeping. It’s the first thing a consumer reaches for in the morning, the tool they rely on throughout the day, and the last thing they look at in the evening.

    While some might argue that this has some troubling psychological implications, what it really represents is a huge opportunity for app publishers and developers. In-app advertising ad revenue is expected to generate $53.4 billion dollars by 2020.

    To get in on a chunk of that pie, don’t miss our latest VB Live event. We’ll explore all the ins and outs of in-app advertising, including innovative monetization tools and tactics, pitfalls to avoid, and how to find out where the money is.

    Don’t miss out!

    You’ll learn about:
    * Tools and tactics for publishers to monetize mobile apps (capture form, overlay, banner ads)
    * The role of sponsors and partnerships in mobile app monetization
    * Overcoming the challenges posed by technology fragmentation
    * How to NOT leave money on the table.

    Speakers:
    * Alex Tarrand, VP of Marketing, Lucktastic
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Activating and Shaping the Customer Journey:Lessons From JD Williams Group on Ho
    Activating and Shaping the Customer Journey:Lessons From JD Williams Group on Ho Vicky Currie, JD Williams, Tony Brown, Teradata Customer Journey Solution and Mary Anne Hensley, CMO Council Oct 4 2017 3:00 pm UTC 75 mins
    It is easy to commit to delivering to exceptional customer experiences, but executing on the same can often be the hardest step. Join CMO Council, Teradata and JD Williams in part 2 of our webinar series to hear how organizations can enhance the customer experience and influence their buyers’ next steps to align with organizations’ desired goals and objectives.

    During this one-hour webinar, Vicky Currie, Head of Segmentation and Selections in the Customer Insight Group for JD Williams, will share insights around how the company transitioned from just collecting customer data to influencing customer decisions with predictive insight. Specifically, Currie will share how JD Williams moved from mapping the customer journey to actually understanding where customers are in the buying process, and then intervening with the right offer, at the right time and through the right channel, to lead customers to a purchase. Hear Currie explain how the ability to combine insights with action has helped JD Williams to meet business objectives, drive revenue and, above all, improve the customer experience.

    Joining the CMO Council and Vicky Currie will be Tony Brown, Vice President of Product Management and Business Development, Teradata Customer Journey Solution. Tony will share insights on the critical steps marketers must take to better inform and shape the buyer journey.

    Among the topics to be discussed:

    •How data and analytic insights can help identify a customer’s stage in the buying journey
    •Why integrating online and offline data is critical for a holistic view of the customer
    •Real-life business benefits of optimizing customers’ journeys
  • GDPR: Balancing Customer Experience with Privacy & Security
    GDPR: Balancing Customer Experience with Privacy & Security Dereck Hatcher, Sr Data Solutions Consultant, Tealium Oct 11 2017 5:00 pm UTC 45 mins
    The General Data Protection Regulation (GDPR) is 8 months away and brands are quickly starting to put compliance plans in place to ensure regulation by the May 25, 2018 effective date. While data governance is of utmost importance to organizations before this date, being able to still create engaging and powerful experiences for their customers is still a top priority. So how does a company do both?

    Join this webinar to learn:

    - The background on privacy legislation and the road to GDPR

    - What GDPR means to all brands (who is affected, what data matters and how to comply)

    - 5 key steps to balancing exceptional customer experiences with GDPR compliance

    - Answers to the most common GDPR questions
  • CDPs and Multi-Channel Campaign Management: a Match Made in Heaven
    CDPs and Multi-Channel Campaign Management: a Match Made in Heaven David Raab, CDP Institute, Founder & Jim Kelly, BlueVenn, Principal Consultant Oct 12 2017 2:00 pm UTC 60 mins
    Customers use multiple devices across many online and offline channels, generating overwhelming amounts of data. Organizations and marketers don’t only have to pull all this data together and make sense of it, but use it to deliver a seamless and personalized journey across every channel.

    While a CDP to create a Single Customer View can help you triumph over disparate data, the battle is only half won: these persistent, unified records need to be put to use. With multi-channel campaign management, marketers have the ability to engage and communicate with their customers at every stage of their journey.

    During this webinar, Customer Data Platform Institute founder David Raab and Jim Kelly, Principal Consultant at BlueVenn, will discuss how a holistic view and a consistent customer experience creates more relevant marketing. Asking questions such as: How else do the two marketing technologies benefit each other? Can one work without the other? Plus, of course, why a CDP and multi-channel campaign Management is a Match Made in Heaven.
  • How Atlassian leverages a customer data platform to improve customer outreach
    How Atlassian leverages a customer data platform to improve customer outreach Jeff Sinclair, Product Manager, Engagement Platform, Atlassian Oct 18 2017 5:00 pm UTC 60 mins
    Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

    In this webinar, you will learn:
    * Key considerations when deciding to build versus buy a customer data platform
    * How companies are taking advantage of CDPs for more relevant communications
    * How data science can improve marketing efficacy
    * The trends and market factors driving the need for customer data platforms

    Speaker Panel:
    * Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
    * David Raab, Analyst and Founder at The Customer Data Platform Institute
    * Jeff Hardison, VP of Marketing at Lytics
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    Sponsored by: Lytics
  • CMO roundtable: Why agile marketing is more profitable
    CMO roundtable: Why agile marketing is more profitable Stewart Rogers, Director of Marketing Technology, VentureBeat Oct 19 2017 5:00 pm UTC 60 mins
    Digital marketing has similar challenges to software development, including long-term prep that can slow you down. The software development solution was Agile. It’s all about short sprints of development, reassessment, iteration, and innovation by adaptation, and it will completely transform your strategy with tangible bottom-line results.

    Suddenly you’re responding in near real-time to your market. Your message is always relevant, and you’re continuously, efficiently, optimizing for the strongest results and the biggest bang for your buck, with dramatically reduced risk.

    It’s an astonishing tool that produces astonishing results — but not every process is ripe for an Agile makeover. Join our latest VB Live event to discover which aspects of Agile make sense for your company, how to adapt, and how to integrate Agile seamlessly into your marketing strategy.

    Don’t miss out!

    You’ll hear about:
    * Why agile marketing matters to successful CMOs
    * How agile marketing builds stronger teams and better results than other models
    * The role of data in agile marketing
    * Common mistakes to avoid when implementing Agile

    Speakers:
    Stewart Rogers, Director of Marketing Technology, VB
    Rachael Brownell, Moderator, VB
  • Webinar: Recover, re-engage, recommend - Three eCommerce strategies to increase
    Webinar: Recover, re-engage, recommend - Three eCommerce strategies to increase Komal Helyer, Marketing Director, Pure 360 & Jenna Tiffany, Founder, Let’sTalk Strategy Nov 1 2017 3:00 pm UTC 75 mins
    You can easily re-coup lost customer spending – you just need to learn the strategies essential to increased lifetime customer value. Discover how to recover sleeping subscribers (and their abandoned shopping baskets), with help from Pure 360 and Let’sTalk Strategy.
  • Why video marketing has to be your top priority
    Why video marketing has to be your top priority Jess Jacobs, Director of Marketing, Wayfair Nov 2 2017 5:00 pm UTC 60 mins
    All signs point to the fact that both consumers and business prospects would much rather watch a marketing video than read your marketing copy. Four times as many consumers would rather watch a video about a product than read about it; 59% of senior executives would prefer to watch a video than look at your content.

    Facebook, Snapchat, Instagram, and Twitter, all of which tend to have a pretty good handle on consumer interest and focus, have shifted to prioritizing video content, making it easier to post, watch, and share.

    And here’s a fun one: Social video generates 1,200% more shares than text and images combined.

    So if video marketing isn’t your top priority, you are leaving a lot of money on the table. Don’t get left behind — join this VB Live event to find out how to leverage the extraordinary growth and potential of video marketing

    In this webinar you’ll learn:
    * How to use video the right way to promote content to a targeted audience
    * How to leverage video at each part of the funnel to move customers along the journey
    * How to optimize video across social media
    * How video fits into a successful overall content strategy

    SPEAKERS:
    * Jess Jacobs, Director of Marketing, Wayfair
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Centralizing Intelligence to Power Individualized Experiences
    Centralizing Intelligence to Power Individualized Experiences Liz Miller, CMO Council and Mark Swenson,Teradata Nov 9 2017 6:00 pm UTC 75 mins
    True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.

    For the third and final webinar of this series, the CMO Council and Teradata are concluding the conversation around shaping customer experiences by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions—one that listens to all interactions, automatically tells marketing channels when and about what to say based on all the latest data and machine-learning analytics, and applies contact governance so that your marketing is smart and optimized, not fragmented by channel.

    During this one-hour webinar, our expert panel will share insights around how companies can build one central messaging hub for all customer interactions, regardless of channel. Marketers can elevate their marketing with a marketing hub to optimize and coordinate messaging, analytics and data so that the messaging automatically shifts, whether it’s time to sell or time to provide customer care, ensuring that each interaction is good for the customer and the brand. A featured brand expert will also share their company’s challenges in this area, as well as the steps they have taken in order to create consistent cross-channel messaging for the customer and make one-to-one experiences a reality for their organization.

    Among the topics to be discussed:

    • Challenges to achieving a full, cohesive view of all customer interactions
    • How to balance multiple customer interaction strategies amid the focus on clicks and conversions
    • Industry best practices and results from marketers who are coordinating their
    marketing in a hub and how it has elevated their marketing