The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.
Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, MarketoRecorded: Dec 12 201949 mins
- How to select lead generation programs and evaluate successes
- How to plan email and nurture programs to move prospects through each stage of the marketing funnel
- Strategic tactics to create sales-ready leads
Jim Kelly, Principal Consultant at BlueVennRecorded: Dec 4 201932 mins
Confused about Customer Data Platforms? You’re not alone. It can be a relentless challenge trying to keep up with new technologies - not to mention all the acronyms and buzzwords that come along with them.
In this webinar, we’ll take you through the core elements of what makes a Customer Data Platform and why your organization might need it.
Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.
Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.
Registration is free!
* How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer
* Steps to guide your business decisions around what your customers say they want, not what you think they want
* The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level
* The concept of always improving your customer experience -- searching for trends in your good reviews to turn them into great reviews
* Ramin Vatanparast, Chief Product Officer, Trustpilot
* Chris Hausler, Senior Data Science Manager, ZenDesk
Ted Sfikas, Director of Solutions Consultants, North America and LATAM, TealiumRecorded: Dec 3 201959 mins
The new era of privacy has created a catch-22 for organizations. Today's consumer expects true personalization, from every business and not just Amazon. But this is difficult in an era where consumers are more conscious of their data privacy than ever. This apparent inconsistency between customer concerns over privacy and their actual online behavior and desires has been coined “The Privacy Paradox” by Gartner.
If organizations can achieve a balance of privacy and personalization, it can turn into a massive strategic advantage. Research by Accenture shows that 88 percent of consumers say companies that provide personalized experiences without compromising their trust are more appealing.
Join our upcoming webinar, where we will discuss how analytics, marketing, CX and IT teams can begin to work together to balance privacy and personalization through the right strategy, tools and organizational processes. You’ll also learn:
- The main barriers and challenges preventing organizations from delivering results through personalization
- How to establish a data supply chain and make your data a trusted asset (even in highly regulated industries
- Best practices for building data privacy practices with tech tools, organizational process, and strategy
But with a huge reliance on marketing technology to deliver our marketing messages, the world has become cluttered with noise and this idea can be easily overlooked.
Think about your own marketing for a moment, how personal are your customer touch points throughout their journey?
In this webinar, in association with Act-On, you'll learn:
1. How to ensure you're personalising messages through the use of marketing automation
2. Why personalisation can improve engagement and campaign performance
3. How the right timing of your messages can boost engagement
4. How to maintain a personalised customer journey throughout the buying process.
5. What adaptive marketing is and why its the way forward
Jordan Con, Product Marketing Manager, Marketo, an Adobe CompanyRecorded: Dec 3 201941 mins
Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.
How, when, and why to use journey and impact analytics
How to prove and improve impact with attribution data
What goes into good dashboards and reports
Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, MarketoRecorded: Dec 2 201960 mins
Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
Sav Khetan, VP of Product, TealiumRecorded: Nov 12 201948 mins
Personalization has moved from an industry buzzword to a top priority for most organizations as they strive to put the customer at the center of their business. Research from Forrester has indicated that consumers will even go so far as to pay more for brands that provide personalized services or experiences. Yet even with seemingly endless amounts of data, few companies are able to generate real results and deliver meaningful, relevant experiences to customers ‘in-the-moment.’
In this upcoming webinar, we will discuss how organizations can leverage their first-party data to build integrated, cross-channel personalization strategies that can deliver more value for both customers and the business.
You’ll also learn:
- The 6 stages of personalization
-The integral role of data orchestration in the digital transformational journey
-The main barriers and challenges preventing organizations from delivering results through personalization
- How to put together technology, strategy, people, and content in order to build a robust personalization strategy
According to this year’s Econsultancy’s Email Marketing Census, 22% of email marketers state they will focus on campaign optimisation & testing. Yet, many marketers perform tests based on misinformation and could potentially be optimising for the wrong result.
So are you just testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?
Join Kath Pay of Holistic Email Marketing and Tom Ricards of Fresh Relevance to find out the 5 most common mistakes made and be inspired by a showcase of meaningful tests that drove great results.
Ty Gavin, VP of Software Development, TealiumRecorded: Oct 29 201956 mins
The GDPR and CCPA have put digital privacy at the forefront of consumers’ concerns. With its Intelligent Tracking Prevention (ITP), Apple is leveraging consumer concerns to promote the security of their browser, Safari.
The question for marketers and data professionals is whether ITP’s changes to cookies will alter their data and analytics strategies. When Apple first introduced ITP in 2017, it disrupted third-party ad tech companies and their ability to create cross-site tracking. With ITP 2.x this year, Apple has updated how Safari, the most popular mobile browser in the U.S., handles first-party cookies.
The changes to first-party cookies will have a big impact on personalized mobile campaigns for seasonally-driven industries and campaigns in mobile browsers (i.e. Safari). Short-term workarounds are available to digital marketers, but they may be quickly undone as Apple works to clamp down on them in subsequent updates.
Join this webinar and learn how to build a better long-term strategy that balances the customer experience with customer privacy, as well as:
- A deeper understanding of ITP’s limitations
- Gaining clarity on the true impact it has on analytics
- Key strategies to improving implementation of first-and-third-party cookies
now and in the future
- Ideas for Customer Experience and Marketing teams to improve cookies-related experiences like authentication
David Pitta, BrightTALK | Sangram Vajre, Terminus | Karen Steele, LeanData | Jon Miller, EngagioRecorded: Oct 9 201948 mins
The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.
In this session, we sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.
Katie Nachtwey, BrightTALK | Carol Meyers | Lee Roquet, Yellowfin | Kim Hahn, KustomerRecorded: Oct 9 201946 mins
Customer experience is becoming a top priority for businesses and 2020 will be no different. Now more than ever, a good customer experience has the ability to affect success more than quality of product or service a company delivers. Research shows that 86 percent of buyers will pay more for a better experience, so how are you setting yourself apart from your competitors?
Our panel of experts will dive into the importance of the entire customer journey, from collecting in-depth knowledge about your customers with key data to then personalizing their experience to ultimately entice loyalty.
Simon Gerzina, BrightTALK | Stephanie Stahl, Content Marketing Institute | John Williams, Verizon | Kevin Karnes, CleverTapRecorded: Oct 9 201952 mins
Most businesses are producing brand content for marketing purposes, but web traffic is rapidly accelerating toward rich media dominance. Streaming content can improve engagement by 18x and more than double your won deal conversions.
In 2020 content is no longer king, Rich engaging streaming content is king. Dive into streaming content to move customers or better yet, move them to action.
Maltie Maraj, Senior Counsel, Tealium & Ted Sfikas, Director, Solutions Consultants, NA & LATAMRecorded: Oct 9 201960 mins
In about three months, the California Consumer Privacy Act (CCPA) will go into effect. This new legislation is slated to be one of the toughest data privacy laws in the US; however, many companies are still unsure how— or even if— the law will affect them. Whether the CCPA affects your company or not, it still reflects the growing importance for brands to invest in data governance, security, orchestration, and automation.
These next few months will be critical for brands who are quickly trying to ramp up and understand how to comply with the CCPA. If you’re left wondering what the law means for you, what the differences are between CCPA and GDPR, or what the key initial steps are you need to be taking towards compliance, you’re not alone.
Register now for our upcoming webinar where we will show you how to build a data foundation to assist in CCPA compliance as well as:
- 5 key differences between GDPR and CCPA
- The importance of automating parts of your customer data governance
- Legal and technological considerations for both laws
Rashmi Vittal, CMO, Conversica | Olivia Dassler, Marketing Program Manager, BrightTALKRecorded: Oct 9 201935 mins
Join Rashmi Vittal, CMO at Conversica, and Olivia Dassler, Marketing Programs Manager at BrightTALK, for a special Ask the Expert conversation. During this Q&A, Rashmi will share insights on her overarching marketing strategy, her career trajectory, and tips for other marketing professionals. She'll also share her predictions for what the upcoming year has in store for B2B marketing.
This session is part of our CMO Priorities & Predictions Summit which features some of the world’s leading B2B marketing executives. Walk away with best practices to manage your teams, strategies to successfully take products to market and inspiring ideas for driving marketing program success in the new year.
Philippe Ruttens and Michael HumbletRecorded: Oct 9 201948 mins
After helping +300 companies and CMOs to scale, Michael Humblet & Philippe Ruttens will share their most effective Marketing & Sales strategies and tactics to win customers and accelerate your pipeline.
In this very hands-on keynote, Michael & Philippe will dig deep into 8 concrete cases & steps to prioritise your revenue marketing & sales tactics in 2020, and benefit from learnings gained at some of the most successful European scale-ups, corporates and help you grow faster. They will also cover through additional questions their own experience of working on both the Marketing & Sales sides, helping you to integrate both domains at best, measure your ROI jointly and accelerate your funnel conversion.
About the speakers:
Michael Humblet - Founder Chaomatic - maximising your revenue through winning sales strategies
Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic, focused on unlocking & maximizing revenue growth trusted by over +207 companies. He is a seasoned sales strategist who served in different Sales Leadership functions.
Philippe Ruttens – B2B ROI Marketing Coach
Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision with a pragmatic people- and ROI-focused operational approach to help teams achieve their commercial objectives faster. www.ruttens.com
Olivia Dassler, Marketing Programs Manager and Val-Pierre Genton, VP Growth at BrightTALKRecorded: Oct 2 201921 mins
BrightTALK's recent release of Talks has set a new standard for webinars and videos. It is now easier than ever to reach new audiences with more inspiring webinars and videos.
Join this short demo to learn how Fortune 500 companies to start-ups use BrightTALK to:
- Increase webinar registrations and views
- Make presenters’ lives easy and their talks more inspiring
- Elevate the audience experience
- Save time and simplify
Elizabeth Marshall, Manager, Solution Consulting North America - Northwest and Central at TealiumRecorded: Sep 30 201941 mins
From clicks to calls, companies have a ton of customer data. Managing that data is a key business challenge, which is why so many companies are turning to Customer Data Platforms. As more vendors crowd into the CDP space, there are two clear CDP styles emerging: data-focused and campaign.
Before choosing a CDP, it’s critical to put a customer data strategy in place first that aligns with one of these CDP styles. The strategies and CDP you choose will have a huge impact on your team’s day-to-day operations, your customer’s experience, and your ability to manage a real-time, compliant customer data supply chain.
In this session, you’ll learn the key differences between data-focused and campaign-focused CDPs, as well as:
- Why your CDP strategy should be a company-wide initiative, not just marketing-driven
- How a CDP will help you overcome the challenges of collecting and activating customer data
- Why a CDP initiative is a perfect opportunity to bridge the divide between marketing and IT teams
Kath Pay and Daniel MeckRecorded: Sep 26 201963 mins
In this must-watch webinar, Kath Pay of Holistic Email Marketing and Daniel Meck of Moosend, will build the case for easily delivering personalised emails using insights & automations. Attending this webinar will not only inspire you but also empower you to deliver these powerful customer experiences to your subscribers and customers.
Simon Gerzina (VP & Managing Director, BrightTALK) & Jeff Kunken (Director, Creative Accounts, BrightTALK)Recorded: Sep 25 201960 mins
Having a great concept and plan for producing a video project is only the beginning. With any rich media project, thinking through the objective and audience from the beginning is key to getting ROI. Equal emphasis should be placed on the eyes for the project as the project itself. The goals of the project must be specific and defined, with distribution and production following this.
In this session, Simon Gerzina and Jeff Kunken from BrightTALK will discuss how to take a holistic approach to planning your video projects with an emphasis on the distribution strategy to achieve better results and greater ROI. You will also hear from marketers on how their KPIs and goals directly shape webinar and video strategy.
David Pitta, CMO, BrightTALK and Val-Pierre Genton, VP Product Marketing, BrightTALKRecorded: Sep 18 201960 mins
In today’s B2B marketplace, competition is fierce. Buyers fall prey to one-size-fits-all marketing campaigns and pushy sales calls that often leave them feeling confused and uncertain in their decision. As the marketing landscape evolves, the word authenticity has become more and more applicable.
So, how do you prove your commitment to the customer through genuine content, ultimately winning their hearts and minds? In this live webinar, BrightTALK’s CMO David Pitta and VP, Product Marketing Val-Pierre Genton explain why authenticity matters and how to leverage this concept across your content, marketing, and sales processes.
In this webinar you’ll learn:
· How to tell authentic stories with your marketing content
· How to cultivate authentic buyer connections
· How to ground your decisions on authentic results
Ted Sfikas, Director of Solutions Consultants, NA & LATAM, TealiumRecorded: Sep 16 201956 mins
The California Consumer Privacy Act (CCPA) will go into effect January 1, 2020 and is slated to be one of the toughest data privacy laws in the US. The law will expand and enforce the rights of California consumers in several new regulatory areas and businesses will be required to be extremely transparent about how they are collecting, using and disclosing their customers’ personal data.
This new privacy law reflects a global trend of the growing importance for brands to invest in data governance, security, orchestration and automation. Regulatory compliance is now equating to the quality of a company’s brand.
Like the recent GDPR law in the European Union, the CCPA reinforces the modern theme that operating a real-time, secure, and auditable platform for collecting, enriching and activating customer data has become mandatory - not only for compliance objectives, but also for new revenue and customer loyalty goals.
Join this webinar to learn what the CCPA is and how it applies to your organization, as well as:
- Consumer rights under the CCPA
- Key requirements and compliance details
- The impact CCPA has on your company
- A strategic roadmap to CCPA compliance
- The role of a data supply chain in CCPA
- And so much more!
Andrew Kuegler - Head of Deliverability at Act-On, Wael Elasady, deliverability expert at Act-OnRecorded: Sep 12 201961 mins
B2B filters can be a bit more challenging to get through!
You already know that email marketing is capable of transforming your marketing efforts. But do you understand the subtle differences in B2B and B2C email deliverability best practices? Join our deliverability webinar and hear from our Head of Deliverability, Andrew Kugler, and deliverability expert, Wael Elasady, as they discuss the challenging world of B2B deliverability.
* Do you understand deliverability best practices?
* Are you trying to engage with prospects and nurture your leads?
* Do you know the difference between B2B and B2C email deliverability best practices?
* Are you using Filters correctly? Learn what they are they and how are they involved
Jason Hubbard, VP of Growth, SalesIntel & Shawn Elledge, Founder of the Lead Generation InstituteDec 18 20197:00 pmUTC60 mins
Please join us for an educational webinar on how to use advanced data strategies to improve your lead generation efforts.
Research studies suggest it takes 6-13 touches to generate a sales qualified lead. So the role data plays in any sales or marketing strategy is critical. Data impacts your targeting options, personalization capabilities, and the number of channels you can touch your prospects which impacts your cadences and overall effectiveness in generating SQL’s. The better the data, the better the results, period.
Shawn Elledge will share a case study where he decided to focus on data quality vs. quantity and how the campaign open rates nearly tripled and response rates jumped 1200% generating over 8 million in opportunities on 30 days.
Joining Shawn will be Jason Hubbard, Vp of Growth at SalesIntel.
You will learn:
Advanced database strategies
Data preparation for lead generation
Data appending options
Data workflows and processes
Data collection methods
What to look for in a data provider
Charles Crnoevich, Head of Partnerships - Bombora and Shawn Elledge, CEO - Sales Lead AutomationJan 15 20207:00 pmUTC60 mins
Join us for an educational webinar on how to use intent data to fuel your sales automation programs featuring Charles Crnoevich, Head of Partnerships at Bombora and Shawn Elledge, CEO of Sales Lead Automation and the founder of the Lead Generation Institute.
You will learn:
How to identify companies consuming content related to your products and services
How to pull and prepare your data
How to target ideal prospects at those companies using sales automation platforms
What types of subject lines that will get your emails opened
Body copy that generates responses
The importance of email domain strategies
How to manage responses
How to develop cadences that ensure no lead gets left behind
It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.
Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.
There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!
*How to identify your AI needs
*How to identify your decision criteria
*The pros and cons of build and buy, and the best situations for each
*How to get a handle on the true costs of both build and buy
Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.
AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!
Register for free now!
Attend this webinar and learn:
How to simplify tasks that take up too much of sales' time
*How AI will improve forecasting accuracy
*How AI can identify coaching themes from meetings based on what top reps do better than others
*How AI can identify which clients will be easiest to both up-sell and cross-sell
*How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
*The leading technologies to implement AI for sales acceleration
*Stewart Rogers, Analyst At Large, VentureBeat