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Email Marketing

  • A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel
    Paulo Martins, Head of Digital Marketing, Demand Generation & Scott Minor, Digital Marketing Program Manager, Marketo Recorded: Sep 17 2019 60 mins
    Digital ads are an essential component to any good marketing campaign. Watch Paulo Martins, Head of Digital Marketing at Marketo, and Scott Minor, Marketing Program Manager at Marketo, for their webinar, A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel. They dive into the digital campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
  • Dominating B2B Email Deliverability
    Dominating B2B Email Deliverability
    Andrew Kuegler - Head of Deliverability at Act-On, Wael Elasady, deliverability expert at Act-On Recorded: Sep 12 2019 61 mins
    B2B filters can be a bit more challenging to get through!

    
You already know that email marketing is capable of transforming your marketing efforts. But do you understand the subtle differences in B2B and B2C email deliverability best practices?
 
Join our deliverability webinar and hear from our Head of Deliverability, Andrew Kugler, and deliverability expert, Wael Elasady, as they discuss the challenging world of B2B deliverability.
 

    * Do you understand deliverability best practices?
    * Are you trying to engage with prospects and nurture your leads?
    * Do you know the difference between B2B and B2C email deliverability best practices?
    * Are you using Filters correctly? Learn what they are they and how are they involved
  • Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Jordan Con, Product Marketing Manager, Marketo, an Adobe Company Recorded: Sep 10 2019 41 mins
    Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

    You'll learn:

    How, when, and why to use journey and impact analytics
    How to prove and improve impact with attribution data
    What goes into good dashboards and reports
  • Marketing Strategy: Results-Based Outcomes and KPIs
    Marketing Strategy: Results-Based Outcomes and KPIs
    Jen Badder, Senior Marketing Strategist - Act-On, Kristin Foster, Programs and Events Manager - Act-On Recorded: Sep 5 2019 50 mins
    : 61% of marketers say generating traffic and leads is their top challenge. So why is it so difficult?

    
Join us and gain valuable insights as Act-On Senior Marketing Strategist, Jenn Bader, and Event Manager, Kristin Foster, uncover the make-up of a powerful strategic roadmap that will ensure your next marketing automation campaign is fully optimized to exceed your expectations (and your boss'). 

In this first webinar of the series we will talk about how your company can:


    * Take control of your marketing
    * Improve sales
    * Achieve growth
    * Develop a plan
  • The audience, 5G, AR and mobile trends shaping the next generation of gaming
    The audience, 5G, AR and mobile trends shaping the next generation of gaming
    Treasure Data Recorded: Sep 4 2019 61 mins
    The gaming industry has gone through dramatic changes in the last 10 years, but there are four trends that are likely to change things even further: the increased power of mobile gaming, the integration of AR in real-world environments, the growth of streaming audiences eclipsing player growth and 5G networks.

    In this session, we’ll take a look at the history of gaming and the trends, products and moments that have driven the industry forward to this point. We’ll then look at how these four trends, supported by AI and data, are likely to impact the future of gaming.

    Registration is free.

    What this webinar will cover:
    *A historical look at gaming revenue and the impact of mobile networks
    *Analysis of gaming demographic shifts, and what could happen when “peak millennial hits peak gamer”
    *Inside data on esports, streaming audience growth, and what we can learn from “stick and ball” revenue models
    *Predictions on the next generation of gaming experiences, and when these trends will converge and disrupt the industry

    Speakers:
    *Marc Cook, Solution Account Director, Treasure Data
    *Nick Thomas, VP Commercial Partnerships, Hatch
    *Bryan Fries, VP 5G Strategy, Sprint
    *Dean Takahashi, Lead Writer, GamesBeat
  • The Power of First Impressions and Email Testing!
    The Power of First Impressions and Email Testing!
    Andrew Kuegler - Head of Deliverability at Act-On Recorded: Aug 29 2019 61 mins
    Email testing and first impressions are not new but it can feel confusing.

     
When should you test? What should you test? How do you gauge success? Come learn about deliverability and testing for the best results! We’ll be sharing insights from our head of email deliverability, Andrew Kuegler, who will show you what to test and how to measure the efforts your team puts into email and testing!

During the webinar, we’ll discuss:


    * First impressions matter to Google too!
    * What does a first email need to have?
    * But what's the best way to do it? Test!
    * What changes make the most difference?
    *  Adaptive Sending
  • From Basics to Best Practices: Building Your Client-Side Data Infrastructure
    From Basics to Best Practices: Building Your Client-Side Data Infrastructure
    Jamie Wells, US West Manager, Solutions Consulting at Tealium Recorded: Aug 29 2019 55 mins
    For marketers who specialize in client-side data management, the shift towards a consumer privacy-first landscape means working more closely with an IT team to properly collect and activate that data. Today, tag management serves as the front-line of curating a customer experience and creating a secure, governable customer data supply chain.

    However, in order to have the most comprehensive, secure, and flexible data supply chain, your organization should be looking at employing both client-side and server-side collection and delivery based on your strategic business needs and budget.

    In this webinar, Jamie Wells returns to analyze current-day best practices for client-side data management and how the current industry trends are transforming the use cases for that data. Tune-in and you will:

    - Understand the influence of privacy regulations on the future of your tag management strategy
    - Learn how to determine what data should be collected client-side or server-side
    - Discover how to create a harmonious approach to both client-side and server-side data

    Whether you’re looking to deploy an enterprise tag management solution for the first time, or you’re a thousand tags deep, this webinar will give you a strategic view of where you should employ client-side data management in building a future-proof foundation for data collection.
  • Content Marketing Beyond Your Content: Getting value from the unengaged
    Content Marketing Beyond Your Content: Getting value from the unengaged
    David Pitta, CMO, BrightTALK Tom Campbell, Global Marketing Operations Manager, Yellowfin Recorded: Aug 14 2019 60 mins
    As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be causing you to overlook up to 60% of hand-raising leads and valuable opportunities to personalize the content journey.

    Join Tom Campbell, Global Marketing Operations at Yellowfin and David Pitta, CMO at BrightTALK for a live video talk exploring three often overlooked ways at collecting and connecting go-to-market data signals to drive business growth.
  • The Role of Server-Side in the Future of Your Data Foundation
    The Role of Server-Side in the Future of Your Data Foundation
    Chris Slovak, Global VP, Solutions Consulting & Jamie Wells, US West Manager, Solutions Consulting at Tealium Recorded: Aug 13 2019 61 mins
    In a hyper-competitive, cross-device, cross-experience world, consumer expectations for personalized, omnichannel experiences have put increasing pressure on brands to utilize their customer data well. At the same time, technology limitations like ITP 2.x, Google’s same-site cookies, ad blockers, and more are eliminating access to that data in an increasing push for more privacy on the web. So how do brands navigate these opposing drivers?

    Data professionals will need both client-side and server-side data collection capabilities to build a scalable, future-proofed foundation to manage the increasing number of customer data sources and channels in this landscape – but each approach comes with its respective benefits and drawbacks.

    In this presentation, you’ll learn about the state of server-side capabilities today as well as key considerations and use cases. We’ll also talk about how to build out a data foundation with both client-side and server-side data collection capabilities so you have the power to make the right choice for your data strategy, business needs, and budget.

    Join this webinar and you’ll also learn:

    - Use cases where server-side data collection can help your customer experience efforts
    - The difference between client-side and server-side tracking
    - The history of server-side data collection and how new models are being applied today
    - Key considerations and questions you should be aware of as you move to server-side
  • 5 Critical Elements of a Customer Data Transformation
    5 Critical Elements of a Customer Data Transformation
    Jim Kelly, Principal Consultant at BlueVenn Recorded: Aug 7 2019 46 mins
    Most businesses are still unable to use their available data effectively to create targeted, segmented and personalized marketing campaigns. Issues remain around poor data quality, a lack of skills, inadequate technology and/or a lack of support for a data-driven culture by the top brass.

    In this webinar we’ll take you through the core elements of a customer data transformation project. From the creation of a Single Customer View, to optimizing your usage of 3rd party data and assessing your data maturity and skills, you’ll learn how to bring about a transformation using a tried-and-trusted, stepped approach for turning your marketing campaigns into finely targeted, segmented and insight-driven customer journeys.

    PLUS, every registrant will receive an exclusive copy of a new 7-stage Customer Data Maturity Model and research report!
  • Critical Channels of Choice
    Critical Channels of Choice
    Liz Miller - CMO Council, Jeff Winter - Pitney Bowes, Jerry Judge - The Fearless Group, Tiffany Grinstead - Nationwide Recorded: Aug 1 2019 69 mins
    Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer?
  • How Customer Data Maturity Powers the Modern Enterprise
    How Customer Data Maturity Powers the Modern Enterprise
    Matt Parisi, Senior Product Marketing Manager Recorded: Jul 25 2019 32 mins
    In this four-part series, we will help your organization learn how to create a strategic approach to customer data. Top performing companies are using customer data insights from across the organization to power better customer experiences from awareness to renewals. For many companies, however, much of the necessary data remains locked away in departmental and technological silos.

    In our first installment, we’ll be taking a deep dive into the Tealium-commissioned Forrester research report, “Customer Data Maturity Powers the Modern Enterprise,” as well as looking at the state of customer data maturity to understand why so many companies struggle to break down the barriers and put data into action. The recent report surveyed the state of customer data and found that even though almost 90% of organizations have some level of customer data strategy in place, many struggle to impact key business outcomes effectively.

    By surveying 330 decision makers at companies across the globe – including the US, UK, France, Germany, and Japan – the report gives insight into businesses’ approach to using customer data to drive customer satisfaction, increase revenue, implement better data governance, and improve profitability.

    Join us for a deep dive into the state of customer data maturity and uncover the key takeaways to help your organization build a sound customer data strategy that can drive business results.

    You’ll also learn :
    - The 6 dimensions of customer data maturity in an organization
    - How you can put your own organization’s customer data maturity to the test
    - Recommendations for beginning to build your customer data strategy and establishing a center of customer data excellence
  • Harnessing the power of a Customer Data Platform to grow digital subscriptions
    Harnessing the power of a Customer Data Platform to grow digital subscriptions
    Matt Dimond, Consultant at BlueVenn UK & Daniel Williams, President at BlueVenn US Recorded: Jul 17 2019 34 mins
    Our recent research report found that CDP-equipped organizations are 2.5X more likely to overachieve against their marketing goals and more than x3 likely to deliver personalized content based on visitor behavior!

    In this webinar we’ll delve into more results from the survey and look at why Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to drive subscription growth and monetize their customer intelligence. We’ll also take a look at a seven stage Customer Data Maturity Model designed to help give marketers greater clarity and structure around what they are trying to achieve with a CDP.
  • All About Marketing Automation - What It Is & Why It Works
    All About Marketing Automation - What It Is & Why It Works
    Mike Madden Recorded: Jul 16 2019 56 mins
    As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!

    You'll learn:

    The definition of a triggered campaign and how they work

    How triggered campaigns can be applied to amplify the marketer's relevance in the moment

    Ways triggered campaigns can be leveraged across the entire buyer's journey
  • Optimizing the continuous flow of customer data in your business
    Optimizing the continuous flow of customer data in your business
    Matt Dimond, Consultant at BlueVenn Recorded: Jul 11 2019 31 mins
    For marketers to truly understand their customers and become omnichannel they need a continuous flow of customer data, transactions and behaviors flowing through the marketing technology ecosystem.

    In this session we will take you through the design for a continuous data flow which is born out of the feedback from over 100 marketing leaders and CMOs across the world. We’ll then look at some of the transformational ROI statements from marketers that have put a continuous data flow into action.
  • Neuromarketing - How to be Remembered
    Neuromarketing - How to be Remembered
    Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, Marketo Recorded: Jul 11 2019 61 mins
    Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?

    Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.

    You will learn:
    - Strategies for transforming yourself and your marketing message into something worth noticing and remembering
    - How people pay attention, remember content, and ultimately act on it
    - How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
  • Is the End of Cookies Near?: What ITP 2.x Is and How to Navigate
    Is the End of Cookies Near?: What ITP 2.x Is and How to Navigate
    Ty Gavin, VP of Software Development, Tealium Recorded: Jul 10 2019 57 mins
    The GDPR and CCPA have put digital privacy at the forefront of consumers’ concerns. With its Intelligent Tracking Prevention (ITP), Apple is leveraging consumer concerns to promote the security of their browser, Safari.

    The question for marketers and data professionals is whether ITP’s changes to cookies will alter their data and analytics strategies. When Apple first introduced ITP in 2017, it disrupted third-party ad tech companies and their ability to create cross-site tracking. With ITP 2.x this year, Apple has updated how Safari, the most popular mobile browser in the U.S., handles first-party cookies.

    The changes to first-party cookies will have a big impact on personalized mobile campaigns for seasonally-driven industries and campaigns in mobile browsers (i.e. Safari). Short-term workarounds are available to digital marketers, but they may be quickly undone as Apple works to clamp down on them in subsequent updates.

    Join this webinar and learn how to build a better long-term strategy that balances the customer experience with customer privacy, as well as:

    - A deeper understanding of ITP’s limitations
    - Gaining clarity on the true impact it has on analytics
    - Key strategies to improving implementation of first-and-third-party cookies
    now and in the future
    - Ideas for Customer Experience and Marketing teams to improve cookies-related experiences like authentication
  • Scaling B2B Demand with Authentic Connections
    Scaling B2B Demand with Authentic Connections
    David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALK Recorded: Jul 9 2019 59 mins
    Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.

    In this live webinar, BrightTALK’s CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team’s resources for high-value activities.

    In this webinar, you’ll learn:

    -How to identify authentic intent
    -How to build your business by building trust
    -How to scale through strategic use of tools and human capital
  • CX and the Power of Customer Centric Data
    CX and the Power of Customer Centric Data
    Gerald Murray & Janet Dulsky Recorded: Jul 9 2019 63 mins
    Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.

    Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.

    You'll learn:

    The definition of CX and big trends

    CX leadership, roles, and metrics

    The new rules for marketers, including harnessing the power of customer centric data
  • Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
    Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
    Val-Pierre Genton, VP Product Marketing, BrightTALK Recorded: Jul 2 2019 55 mins
    When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. For those of you who have started using intent signals to prioritize accounts or leads, you're likely challenged by the fact that anonymzed data without any context around where the engagement happened and for how long, makes it hard to turn intent signal into business growth. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers. Learn how to use them to boost content and demand marketing success.

    In B2B marketing, acquiring and inspiring prospects and customers can feel like a frustrating guessing game, but that doesn't have to be the case. Join BrightTALK's very own Val-Pierre Genton for a dialogue on one of the most important topics in marketing. You'll walk away from this session with insights on:
    Truly defining your audience. We'll look beyond cookie-cutter personas and help you get into the mindset of your buying committee.
    Tapping into the intent signals that really matter via proprietary, first-party data and key sources that give you the full picture.
    Putting it all together. Turn intent into engagement in a few steps.
  • Is Your Company’s Data Ready for Machine Learning?
    Is Your Company’s Data Ready for Machine Learning?
    Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Jun 27 2019 47 mins
    Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategies before they have taken the appropriate step back to evaluate whether their data is ready or not.

    In this webinar, we’ll explore the evolution of Machine Learning as part of the broader data science discipline, and discuss why the fundamental need for data readiness is so crucial. Learn key steps to evaluate the readiness of your data and review how a governed data supply chain using automated orchestration can deliver a reliable engine for Machine Learning platforms today.
  • Customer Data Excellence: How marketers are harnessing the power of CDPs
    Customer Data Excellence: How marketers are harnessing the power of CDPs
    Andrew Campbell, Martech Director at Home Agency & Linus Gregoriadis, Director at London Research Recorded: Jun 19 2019 54 mins
    Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to provide more effective and personalized interactions.

    This webinar marks the launch of a new seven-stage Customer Data Maturity Model and we’ll reveal the results from a new customer data excellence survey undertaken by London Research and BlueVenn. We’ll disclose how companies with CDPs are proving to gain tangible competitive advantages.

    Report authors Andrew Campbell and Linus Gregoriadis unveil the new Customer Data Maturity Model to help you assess and then evolve your customer data capabilities.
  • Data, Attribution & Reporting: Question & Answer Session
    Data, Attribution & Reporting: Question & Answer Session
    CleverTouch Marketing Recorded: Jun 10 2019 11 mins
    A Q&A session with speakers Iron Mountain, Robert Walters and CleverTouch.
  • Reach Your Target Audience: Advanced Digital Marketing Strategies for Cannabis
    Reach Your Target Audience: Advanced Digital Marketing Strategies for Cannabis
    Taylor Wheeler, Director of Digital Sales for V Digital Services Recorded: Jun 5 2019 58 mins
    For any industry, navigating the complicated world of digital marketing can be a daunting task. That task becomes twice as hard when we consider the Cannabis Industry.

    Due to stringent regulations from Google, Facebook and other leading digital platforms, the marketing options available to the Cannabis industry are extremely limited.

    On Wednesday June 5th, join BrightTALK and V Digital Services’ Director of Digital Sales, Taylor Wheeler, to learn more about the unique marketing platforms that ARE available to the Cannabis industry, and how to utilize these platforms to reach your exact target customer. Specifically, Taylor will cover:

    - Organic and Local Search (SEO)
    - Hyper-targeted Device ID technology
    - Website Development in the Cannabis space

    You will also be able to review some case studies that showcase each of these platforms.

    Speaker: Taylor Wheeler, Director of Digital Sales for V Digital Services
    Taylor is an accomplished sales leader, presenter and trainer with over 15 years of success in marketing and advertising. Taylor has been a specialist in the digital marketing realm since 2008, with an emphasis on Organic SEO. Based in Denver, he has worked with Cannabis-related companies there locally, and across North America, since 2009.
  • A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    Caroline Hull, Head of Field Marketing, Esther Kim, Sr. Field Marketing, Shannon Mellen, Field Marketing - Marketo and Adobe Sep 24 2019 9:00 am UTC 38 mins
    You'll learn:

    - Which KPIs to consider when planning your events
    - How to plan different type of events for each stage of the funnel
    - How marketing should align with sales to ensure successful closing events
  • Personalisation + email automation = happy customer
    Personalisation + email automation = happy customer
    Kath Pay and Daniel Meck Sep 26 2019 3:00 pm UTC 60 mins
    In this must-watch webinar, Kath Pay of Holistic Email Marketing and Daniel Meck of Moosend, will build the case for easily delivering personalised emails using insights & automations. Attending this webinar will not only inspire you but also empower you to deliver these powerful customer experiences to your subscribers and customers.
  • CDPs: Choosing the Right Type for Your Customer Data Strategy
    CDPs: Choosing the Right Type for Your Customer Data Strategy
    Elizabeth Marshall, Manager, Solution Consulting North America - Northwest and Central at Tealium Sep 30 2019 4:00 pm UTC 60 mins
    From clicks to calls, companies have a ton of customer data. Managing that data is a key business challenge, which is why so many companies are turning to Customer Data Platforms. As more vendors crowd into the CDP space, there are two clear CDP styles emerging: data-focused and campaign.

    Before choosing a CDP, it’s critical to put a customer data strategy in place first that aligns with one of these CDP styles. The strategies and CDP you choose will have a huge impact on your team’s day-to-day operations, your customer’s experience, and your ability to manage a real-time, compliant customer data supply chain.

    In this session, you’ll learn the key differences between data-focused and campaign-focused CDPs, as well as:

    - Why your CDP strategy should be a company-wide initiative, not just marketing-driven
    - How a CDP will help you overcome the challenges of collecting and activating customer data
    - Why a CDP initiative is a perfect opportunity to bridge the divide between marketing and IT teams
  • A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the
    Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo Oct 1 2019 9:00 am UTC 49 mins
    You'll learn:

    - How to select lead generation programs and evaluate successes
    - How to plan email and nurture programs to move prospects through each stage of the marketing funnel
    - Strategic tactics to create sales-ready leads
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Oct 8 2019 9:00 pm UTC 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success
  • How AI is transforming customer reviews into crucial business intelligence
    How AI is transforming customer reviews into crucial business intelligence
    Trust Pilot Oct 22 2019 5:00 pm UTC 60 mins
    Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.

    Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.

    Registration is free!

    You'll learn:
    *How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer

    *Steps to guide your business decisions around what your customers say they want, not what you think they want

    *The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level

    *The concept of always improving your customer experience - searching for trends in your good reviews to turn them into great reviews

    Speakers:
    *Ramin Vatanparast, Chief Product Officer, TrustPilot

    More speakers coming soon!
  • The enterprise AI conundrum: Build or buy?
    The enterprise AI conundrum: Build or buy?
    VentureBeat Dec 3 2019 6:00 pm UTC 60 mins
    It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.

    Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.

    There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!

    You'll learn:
    *How to identify your AI needs
    *How to identify your decision criteria
    *The pros and cons of build and buy, and the best situations for each
    *How to get a handle on the true costs of both build and buy
  • Want your sales teams to always be closing? Adopt AI
    Want your sales teams to always be closing? Adopt AI
    VentureBeat Dec 10 2019 6:00 pm UTC 60 mins
    Sales leaders are continually on the hook to make the current quarter outperform the last, and now AI and machine learning offers brand new ways to improve workflows and conversion rates. Artificial intelligence can increase your lead and appointments by fifty percent, reduce new rep ramp time by 30 to 60 percent, and increase win rates by 10 percentage points. It can ensure a rep’s time is all impact, all the time, by automating tasks, highlighting conversation best practices, and slashing whats essentially downtime by 40 percent — and even initiate contact with leads, qualify them, follow up, and sustain them. Leaving sales reps the time and the primed field to close the deal.

    AI and machine learning technologies just keep maturing, making it easier — and smarter than ever — to plug in to a new way of doing business. To learn more about how early adopters have transformed their sales processes and enjoyed enormous gains in return, don’t miss this VB Live event!

    Register for free now!

    Attend this webinar and learn:

    How to simplify tasks that take up too much of sales' time
    *How AI will improve forecasting accuracy
    *How AI can identify coaching themes from meetings based on what top reps do better than others
    *How AI can identify which clients will be easiest to both up-sell and cross-sell
    *How AI can identify best pricing and discounts for individual clients to avoid leaving money on the table
    *The leading technologies to implement AI for sales acceleration

    Speakers:
    *Stewart Rogers, Analyst At Large, VentureBeat

    More speakers coming soon!