The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.
Matt Bruty - Solution Architect, Digital Balance & Kieran Smith - Senior Solutions Consultant, TealiumRecorded: Aug 12 202031 mins
Before we know it third-party cookies will be phased-out!
For many years we’ve relied on cookie-fueled data-driven campaigns.
What are we going to do? What do we need to know? What does this mean for my organisation? How can we get our first-party data strategy more organised? - Are all valid questions you’re probably asking yourself.
A dramatic change is upon us and now is the time to prepare for what’s coming next.
So what can organisations do instead? How can organisations prepare for a life without third-party cookies?
Allow our first-party data experts to help and inspire you with their insights and expertise, while guiding you through this confusing landscape and solving the problems you may be facing with the phase-out of third-party cookies, in an interactive and agile fireside chat.
Taking place LIVE on Wednesday, 12th August at 2:00pm, a thought-provoking discussion on ‘The third-party cookie crumble: building up a first-party data future’.
You will learn:
- The current and known future state of the third-party cookie
- The impact of this change on your current use cases
- What steps your organisation should be taking now to address this impact
- What technology and solutions are available to help you maximise the value of your first party data
Wrike, Amicus, IURO Mexico, and REDXRecorded: Aug 11 202061 mins
The workplace has been forever changed and the “next normal” is here. Some companies appear poised to continue their success while others are still trying to figure out what the future holds. What do successful companies know? Join Wrike and speakers from Amicus, IURO Mexico; and RedX to find out how their experiences pivoting to remote work have set them up for continued success. You’ll learn:
- Why there is so much power in increasing visibility
- How flexibility is crucial to success
- Why project management is “a necessity” moving forward
Adeola Sole, Kath Pay, Mike Austin & Mia PapanicolaouRecorded: Aug 11 202056 mins
Join us for this live Q&A panel on Email Personalisation, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email, Mike Austin of FreshRelevance & Mia Papanicolaou of Striata
n an ever-changing environment, revamping traditional email marketing is more important and more difficult than ever. Changing up email copy and using personalized subject lines just won’t cut it anymore. It's time to reimagine email and engage with your audience in a way you never have before - with trigger campaigns based on engagement.
Watch Hayley Ferrante for her webinar, Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Generating Machine, where she will dive into how you can level up your email game and stand out from the crowd.
How traditional engagement programs still work, but only to an extent
How to listen to your audience and automate triggered campaigns
Why token personalization is important, but not advanced enough
Businesses today are faced with dynamic and fluid markets where they need to be nimble, react quickly, and deliver faster than ever to retain their position. Agile started as a software development methodology but has made inroads over the last decade to impact all elements of business. Agile methodologies enable teams to move fast by using an iterative process that relies on experimentation to evolve collaboratively and reach optimal solutions. Join Wrike and Cprime to learn:
- What is agile? What is it not?
- What agile looks like for different teams
- Why agile is important for every business
- How you can get started with agile
Ted Sfikas, Tealium; Lauren Harris, Quantum Metric; Christine Tran, InvocaRecorded: Aug 6 202028 mins
Customer behavior changes rapidly, and if you’re not agile with your customer insights, you risk losing out on revenue and building customer loyalty. Creating a seamless flow of cross-channel insights across your tech stack could mean the difference between thriving or surviving in the customer experience battleground.
Join Tealium, Quantum Metric, and Invoca to learn:
- Solutions to the key challenges brands face in creating customer continuity across multiple channels
- How to create seamless experiences using customer data
- Real-world examples of seamlessly tying together online and phone experiences
Frank Cowell, CEO, DigitopiaRecorded: Aug 5 202050 mins
Most B2B executives and CEOs struggle to find an effective growth plan. They are facing an unpredictable pipeline, diminishing marketplace differentiation, and a mountain of tactical chaos that keeps them from focusing on the big picture.
Is this you? What if I told you RevOps is the key to unlocking your growth potential, and it’s actually not hard to start implementing in your business.
In this session, you’ll learn:
- What Revenue Operations Is
- How RevOps is transforming how companies create internal alignment
- And, 3 ways you can lead the charge in your organization to create a “Culture of Revenue” that will crush the competition
If you’ve ever wished your siloed Marketing, Sales, and Service departments could be transformed into one powerhouse growth team…then this session was tailor-made for you.
About Frank Cowell:
Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a Revenue Operations firm based in San Diego, California. He works regularly with CEOs and B2B Executives who are looking to confidently drive predictable growth. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and business strategy that enables him to offer fresh perspectives on often-complex concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and Revenue Operations, business strategy and digital marketing. His book, Building Your Digital Utopia, was just released on Amazon this spring.
Donny Deaile, BrightTALK | Lisa Camerlengo, StoneTurn | Andrew Lea, Alliance4DataRecorded: Aug 5 202047 mins
Great marketing teams don’t just generate leads. Today’s best marketing teams work hand-in-hand with sales to cultivate an engaged audience and nurture prospects along every stage of the buying cycle. By breaking down silos and coordinating efforts, closely aligned teams can seamlessly deliver relevant and engaging content that converts buyers and closes deals.
Join some of the most effective leaders in the business for a keynote panel to discuss the top three ways you can close the gap to create actionable sales and marketing alignment across every stage of the buyer’s journey.
Donny Deaile, Senior Sales Executive, BrightTALK (moderator)
Lisa Camerlengo, VP of Marketing, StoneTurn
Andrew Lea, Founding Partner/Chief Messaging Officer, Alliance4Data
Angela Silbernagel, Director of Marketing, Real Wealth® MarketingRecorded: Aug 5 202047 mins
Have big plans for marketing but a tight schedule? Lighten your load with hands-free automated campaigns! Learn the ins and outs of building an evergreen prospect-to-customer journey, and specific follow up automations that will free up your time and make your customers feel noticed and loved. Director of Marketing, Angela Silbernagel, will give you an overview of why and how campaigns are so effective in getting leads and closing sales, especially in the new post-pandemic world.
What you’ll learn:
- How to build a campaign, step-by-step
- How to ‘find your voice’ in your communications for your company and brand
- Quick, easy ways to save yourself time and effort using simple tech tweaks
About Angela Silbernagel, Director of Marketing, Real Wealth® Marketing:
Angela is a classic millennial that annoys Baby Boomers because she intuitively understands technology and loves to use it! She graduated with her Bachelor’s Degree in Marketing from the University of Wisconsin-Milwaukee in 2014, and regularly attends 20+ conferences, seminars, and online workshops each year to continue expanding her knowledge of the ever-changing marketing world. She helped develop the logic for and design the user-friendly format of the Real Wealth® Marketing technology platform that allows for personalized automation. In her spare time, Angela loves to play board games, practice with her ukulele band “Ukerazy,” and hosts a monthly Book Club meeting with her friends. She also loves to play beach volleyball and usually joins multiple leagues each summer.
Rashmi Vittal, CMO, Conversica & Tim Riesterer, Chief Strategy Officer, Corporate VisionsRecorded: Aug 5 202059 mins
Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates.
What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to close them? Or vice versa, your sales team are highly trained ninjas but they’re not getting enough opportunities to close? Or worse, you’re not successfully able to do both?
Join Corporate Visions and Conversica as we discuss methods to help sales and marketing work together to find and close sales-ready leads faster.
In this webinar, you'll learn:
• Tee-em up: Find-Sales Ready Leads Faster in the buyer’s journey
• Suggestions for training your sales team to win at every stage of the buyer’s journey.
• Tips for aligning sales and marketing around finding and closing hot leads
• How the power of conversation can help you generate more pipeline despite the changing economic landscape.
Your personal data:
Olivia Dassler, Tanya Dracolakis, Anthony Heaton, Jonathan Watanabe (BrightTALK)Recorded: Aug 5 202061 mins
In today's high-speed world, nobody has time to be slowed down by ineffective communication and siloed teams. Especially during periods of stress, the strength of sales and marketing relationships, and the efficacy with which they work together, can mean the difference between closed deals and lost opportunities.
Join members of BrightTALK’s closely integrated sales, marketing, and operations teams as we highlight the nuances of creating and maintaining exceptional sales and marketing alignment. We’ll break-down how BrightTALK’s blend of people, process, and technology ensures transparency, and demonstrate how you can incorporate each into your sales and marketing partnerships.
We’ll focus on:
- Aligning on metrics and ensuring one "reporting source of truth”
- How we use technology to streamline, automate, and amplify
- Relationship-building as a strong foundation for success
You’ll come away with actionable best practices that set you up for success and prepare your interdepartmental team to capitalize on opportunities as they arise.
Roy Brockman, Director of Marketing at SecuriThingsRecorded: Aug 5 202027 mins
What is Account-Based Marketing?
The different between Account-Based Marketing and Account-Based Sales Development
How to define a list of targeted accounts?
How to combine lead generation with Account-Based Marketing?
Why does Account-Based Marketing require a complete alignment between Sales and Marketing?
Account-Based Marketing during COVID-19
My success story:
Account-Based Marketing in an Seed-Round start-up
From Marcom to Product Marketing and Sales enablement
Adapting the messaging to each account
Building an Account-Based-oriented website
Tier-1 customer acquisition
Peter Strohkorb, Sales Acceleration Specialist Advisor, Founder and Principal at Peter Strohkorb AdvisoryRecorded: Aug 4 202047 mins
Sales and Marketing alignment is nothing new. We know WHY it is a good idea. What has been missing from the conversation is HOW to go about it to make it successful, and WHO needs to be involved to make it sustainable.
In this talk, international Sales Acceleration Specialist Peter Strohkorb will outline a series practical steps you can take now to make your Smarketing initiative a success.
Andrew Filev, CEO - Wrike, Le Lu, CIO - One Workplace, Candice Zarr, IT ConsultantRecorded: Aug 4 202064 mins
The worldwide pandemic has forever changed the way we work. There’s still uncertainly about the future but one thing is clear: organizations that don’t react quickly risk losing market share. IT plays an increasingly important role to ensure orgs can pivot to meet changing conditions.
Join Wrike for a webinar focusing on how IT can support and encourage adaptability and efficiency for remote work, and help ensure company goals are achieved. Join Wrike’s CEO Andrew Filev as he talks with Le Lu, CIO of One Workplace, and Candice Zarr, an IT consultant who has worked with Unilever, Melissa and Doug, major financial institutions, and Yale University.
-Ways to ensure your tech stack is adaptable to meet your remote team’s needs
-Best practices when implementing cloud platforms
-Security tools and technologies to protect your cloud infrastructure
Brian Moore, Integrated Solutions Architect, Tealium; Magith Noohukhan, Customer Engagement Evangelist, BrazeRecorded: Jul 30 202029 mins
It’s more important now than ever to connect with your customers in the moments that matter. However, when the unpredictable strikes, it can be hard to stay agile and engage with your customers simultaneously.
To solve this challenge companies need both agile insights and a modern tech ecosystem that meet customers where they are at.
Join our presenters Brian Moore, Integrated Solutions Architect, Tealium, and Magith Noohukhan, Customer Engagement Evangelist, Braze to learn:
- How to listen to your customers so you can create meaningful experiences
- Key moments that matter along the customer journey that you’ll want to pay attention to
- The tech, tools and data required to engage with customers at the right time
Rob Leavitt, Senior VP of Consulting (ITSMA), David Pitta, CMO, and Roma Patel, Marketing Programs Manager, (BrightTALK)Recorded: Jul 30 202061 mins
As marketers adopted account-based marketing strategies over the last couple of years, they now find themselves in a state where their audiences are not physically in accounts. The impact of COVID-19 has impacted how marketers may target and engage their audiences. It’s also forced teams to revisit their ABM strategies.
Can ABM work in this new world or do we need new and creative ways to hit our KPIs?
BrightTALK’s CMO David Pitta and Marketing Programs Manager, Roma Patel are teaming up with ITSMA’s Senior VP of Consulting, Rob Leavitt, to report on key survey results and dig into ABM, the current landscape and what we can expect in the coming months.
Join us as we explore the impact on:
- Account data sources as well as account targeting
- Intent data and its relevance with an increasingly remote workforce
- Inbound vs. Outbound prospecting
The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.
Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success.
How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
What foundational elements to include in your content strategy
Why content teams need to lean into messaging and campaign strategies
Adeola Sole, Kath Pay, Skip Fidura and Nancy WeaverRecorded: Jul 28 202061 mins
Email & More… Email Metrics with Adeola Sole of Holistic Email, Nancy Weaver of LexisNexis, Skip Fidura and Kath Pay of Holistic Email.
Episode 4, Tuesday 28th July 2020
Get ready for some stimulating and sometimes almost heated discussion on email metrics. With some incredibly exciting (well, Kath found them to be exciting) questions from the audience, we’re sure you’ll walk away with some food for thought after watching this highly engaging panel Q&A.
Topics discussed include:
• The ‘must-measure’ metric
• Difficulty of measuring some metrics
• Why we tend to measure open rates as a key metric
• How do you measure conversion rate?
• Why ESP’s measure their open rates differently and the confusion it can cause
• Under-attribution of email marketing and the factors that contribute to this dilemma
• The problems with email being such as high
• Why focusing on your objective is key to knowing what metrics to measure
• How Covid-19 has affected email and its metrics
• Whether email is being seen as a star throughout Covid-19
• How long should we measure a campaign for?
• Has Covid-19 affected our strategies at all?
• ….and more!
“Great presenters – great content – a lot to think about. Thank you for making this available.”
Ian Halliday, Solutions Consultant, Tealium; Nick Schneider, Sr. Solutions Consultant, ContentsquareRecorded: Jul 23 202026 mins
When changes in customer behavior are rapid and unpredictable, data that represents unique insights can be a game changer. In order to delight your customers you need to understand them through their data.
Predicting optimal experiences depends on the ability to not only generate insights, but to be able to act on them in real time.
Join presenters Ian Halliday, Solutions Consultant, Tealium, and Nick Schneider, Sr. Solutions Consultant, Contentsquare to learn:
- Key types of customer data to use to delight your customers
- Strategies to manage data in an agile way that makes the biggest impact on customer experience
- Why being agile is the cornerstone of digital transformation
Gabriela Warren, Senior Director of Marketing, Highspot & Peter O’Neill, Lead Analyst, B2B MarketingRecorded: Jul 23 202050 mins
Sales enablement is set to be a critical discipline for marketers focused on helping their firms rebound from the coronavirus lockdown. But despite being a core marketing function, there’s much inconsistency in approach and best practice isn’t widely understood. More significantly, the use of tech to enhance, ease or accelerate sales enablement remains patchy at best, and sometimes entirely absent.
In this webinar, using exclusive research from B2B marketing, plus expert insight and commentary from seasoned topic experts, we’ll be exploring what makes great sales enablement, and what steps marketers need to take to help their sales colleagues be most effective.
In this webinar we’ll examine:
• What sales enablement best practice looks like today, and how widespread it is.
• The tips, tricks and tactics that work… and the ones that don’t.
• Sales collaboration strategies that work.
• What the tech-enabled future of sales enablement may look like, and how to get there.
Your personal data:
John Mitchison, DMA; Alex Cash & Claire Feeney, OneTrust PreferenceChoiceRecorded: Jul 23 202058 mins
Can you turn marketing and consent options into a positive experience for your customers? Tune in on Thursday 23 July at 3pm to find out. Gain valuable insights from experts; listen to a lively panel discussion and have your questions answered.
Nyekha Bennett, Greg Johnson, Jeff Kunken, and Steve Madeja (BrightTALK)Recorded: Jul 22 202061 mins
“Before Starting on a B2B video project," says Greg Johnson, BrightTALK Studios Managing Producer, “you need to be able to answer the question ‘Why can’t this just be an email?’. Video production is expensive and time-consuming. If you need to send a message, an email will do - and you’ll save yourself a lot of time and money. However, if you need to tell your story, then you need video and there is a lot to know about B2B video production.”
Now, for the first time, we’re taking you behind the scenes with The Studio, a content series that pulls back the curtain on B2B video production in the marketing world.
We’ve asked the team what they wish clients understood before starting a video project. “Know your story (a topic is not a story),” and “choose the right speaker (it’s not what you think it is),” are only a couple of the topics we’ll discuss as we build the top five things all marketers should understand before starting a video project.
Join Jeff Kunken and Nyekha Bennett as they host teammates Greg Johnson and Steve Madeja for a lively debate. And if you’ve ever embarked on a B2B video project, we’d love to hear your thoughts!
BrightTALK Studios is the strategic, creative, and production division of BrightTALK. Along with our partners around the world, our teams in London, New York, and Sydney help businesses define and create the content they need to engage their target audience.
Episode 1 crew:
- Jeff Kunken, Director, Creative Accounts
- Nyekha Bennet, Art Director
- Greg Johnson, Managing Producer
- Steve Madeja, Producer, Animation
Adrienne Whitten and David FrickRecorded: Jul 22 202040 mins
Marketing automation is much more than just software. Marketing automation is a strategy.
Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:
What “Marketing Automation is a Strategy” really means and what’s new with marketing automation
What steps you need to take in order to prepare your organization for a shift in strategy
What benefits marketing automation can provide to organizations ready to embrace digital transformation
Jay Calavas, CIO, Tealium; Garin Hobbs, Director, Deal Strategy, IterableAug 13 20204:00 pmUTC30 mins
Disjointed tools lead to a disjointed customer experience. Now more than ever, companies need to figure out how to unify their technology to keep their customers engaged and active.
Luckily the emergence of two critical technologies—the customer data platform and the growth marketing platform— have given marketers the capabilities to truly be both customer-centric and data-driven.
Join our presenters Jay Calavas, CIO, Tealium, and Garin Hobbs, Director, Deal Strategy, Iterable to learn:
- The importance of marrying agile insights with agile engagement tools
- How to take a best-of-breed approach while actually being customer, not technology, centric
- The benefits of unifying technology to engage customers consistently across the full customer journey
Brynne Roberts, Director of Creative Operations-Fitbit, Trish King, Senior Director of Corporate Marketing and Events-WrikeAug 13 20206:00 pmUTC75 mins
If you’ve ever managed a product launch or organized an international conference - you know there are a million small details that must go just right for the launch or event to be successful. But how can you manage all of those details and teams — and deliver on time, on budget, and crush your goals? Join Brynne Roberts, Director of Creative Operations at Fitbit, and Trish King, Senior Director of Corporate Marketing and Events at Wrike, as they share their experiences managing marketing and creative services projects at growing companies. You’ll learn:
-How to establish smooth work request and intake processes
-Tips and technologies to streamline the review and approval of creative assets
-Best practices to improve visibility and reporting
-How to rock your next event or launch!
Mari Ju, Group Marketing Manager at Slack, Gary Colon, Strategic Partner Marketing at WrikeAug 18 20205:00 pmUTC45 mins
The sudden shift to remote work means an increased need for employees to stay productive, aligned, and connected as a team. Most businesses weren’t prepared for the transition and are looking to collaboration software to help bridge the remote work divide. That’s why Wrike has teamed up with Slack to give distributed teams all the features they need to succeed.
Kunal Badiani, Adam Salem, Alastair Sheriffs, Cristian Ciccioli, Sohail Nawaz MBEAug 19 202011:00 amUTC45 mins
In this panel we will take a look at how companies tackle the current challenges and drive growth in times of change. In this panel you'll hear our experts talk about getting ready for the future.
Join this lively discussion and get real-life tips from 5 industry experts:
Adam Salem, Corporate Ecommerce Manager at DUR Hospitality
Alastair Sheriffs, VP Growth at Property Finder
Cristian Ciccioli, Head of Business Technology at Abbott Nutrition
Sohail Nawaz MBE, Head of Digital at Khaleej Times
Kunal Badiani, Regional Director at Tealium
- How to look for and identify new opportunities while audience behavior is changing
- How to have a relevant message that resonates with customers as we move out of these unprecedented times
- The best ways to leverage customer data to differentiate yourself and bounce back stronger from these uncertain times
- The role of technology and partners to gear up for the future
- And much more!
The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences?
Watch our webinar, 5 Strategies to Supercharge Your Data-Driven Marketing. Featured speaker James Leedom, Marketing Operations Manager at Adobe, will dive into how an effective data-driven marketing program can transform your business.
You'll learn about:
Why data-driven marketing is so difficult to get right
How to clean, organize, and manage your database
Where lead lifecycle marketing and account-based marketing fit into a data-driven approach
Using your data to create more personalized and engaging experiences
Implementing the right attribution solution for your organization and team
Dan Gueriera - Kaiser Permanente; Sherrie Besecker - Syneos Health; and Andrea Bonk - OSF HealthcareAug 19 20205:00 pmUTC60 mins
Join our panel of experts to learn valuable tips on how to lead a dispersed team to increased efficiency, visibility and collaboration. Speakers include Dan Gueriera, senior manager of content solutions for Kaiser Permanente; Sherrie Besecker, digital program manager for Syneos Health; and Andrea Bonk, marketing analytics and program manager for OSF Healthcare.
Who might be interested:
Healthcare industry professionals, marketing/creative leaders and those in PMO roles
You’ll learn how Wrike can help:
Complete projects on time and within budget
Standardize critical processes and keep important details in a single location
Streamline collaboration and approvals across stakeholders
David Pitta (BrightTALK), Val-Pierre Genton (BrightTALK), Jodi Lebow (Digital.ai)Aug 20 20203:00 pmUTC60 mins
Intent data is hot. Progressive companies are digging in to win new business and grow existing clients. It's proven to impact go-to-market strategies and prioritize commercial teams but the key to success is in the details. How do you engage accounts that are in-market but not actively engaging with your content or company?
Join us on August 20th as David Pitta (BrightTALK, CMO), Val-Pierre Genton (BrightTALK, VP Corporate Development) and Jodi Lebow (Digital.ai, VP of Demand Generation) dive into the intent data landscape, along with how you and your company can start leveraging this data effectively.
We’ll focus on:
- What is 'intent' across 1st, 2nd and 3rd party platforms
- How to operationalize for marketing and sales activities
- How to measure performance and scale
George Evano - Director of Alumni and Development Communications - University of OregonAug 20 20205:00 pmUTC60 mins
Change is scary, especially in large organizations. Questions abound, from how the technology works to how it will impact the person and their job. Watch our on-demand webinar to learn from George Evano of the University of Oregon as he shares tips to successfully reduce fear and pave the way to implement new technologies.
Join us for this panel on List Growth, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Austin Bliss of FreshAddress & Andreanna Ditton of Internet Brands.
We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
Consultant at BlueVenn, Gabrielle SchneiderAug 26 20202:00 pmUTC60 mins
In 2019 a survey of 100 organizations found marketers to be 2.5X more successful in achieving multi-channel personalization goals with a Customer Data Platform (CDP). By unifying data from across the business into a trustworthy 360˚ Single Customer View the CDP benefits all data-driven decisions and campaigns. Move forward to a turbulent 2020, amidst challenging business conditions and tight marketing budgets, marketers know they need to consider a CDP investment to provide efficiencies and a competitive advantage, but the decision to build versus buy must be addressed.
BlueVenn and InfiniteIQ Consulting will provide first hand advice and a balanced discussion about the pros and cons to build or buy a CDP to help marketing leaders fully consider their business case and time-to-market requirements.
Val-Pierre Genton, VP of Corporate Development, and Olivia Dassler, Manager of Marketing Programs, (BrightTALK)Aug 27 20203:00 pmUTC72 mins
Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.
Join our VP of Corporate Development, Val-Pierre Genton, and Manager of Marketing Programs, Olivia Dassler, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.
They’ll focus on:
- Generating scalable awareness and demand through always-on webinar and video programs
- Creating a content plan that features all potential forms of content
- Tips and tricks to speed up the content development process without sacrificing quality
- Best practices that put your content to work for you
- How to push measurement and performance monitoring to the next level
As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.
Patrick Milburn, Managing Director Hong Kong & Singapore, Mezzo Labs Mark Van Den Haak, VP of Sales Asia, TealiumSep 2 20204:00 amUTC30 mins
Personalisation has a powerful potential that can sometimes panic marketers.
Do too little and you will not cut through the background noise. Go too far and your brand will come across as creepy or intrusive.
Personalisation is not an all or nothing situation. It’s a complex balance that requires a robust strategy as well as the right tools and data to work in the first place.
Get it right and your audiences will literally demand your brand. Having the right personalisation strategy in place can help you increase your revenue and your marketing-spend efficiency—predominantly by deploying product recommendations and triggered communications within singular channels.
Set yourself up for success by joining our LIVE Virtual Event ‘How To Get Personalisation Right’, where we’ll discuss:
- How personalisation can impact your business
- Know what NOT to do
- What you need to focus on
- Steps to help you get on the right personalisation roadmap
Our speakers will also answer all of your questions in an interactive and agile fireside chat.
Sign up today to unlock the full potential of personalisation.
Pascal Morvan, Senior Sales Engineer chez TealiumSep 2 20209:00 amUTC60 mins
les third party cookies sont essentiels à la publicité numérique, mais Google Chrome prévoit de les éliminer d'ici 2022. Les fonctionnalités critiques de publicité numérique et d'attribution sont menacées.
Votre équipe est-elle préparée ? Votre stratégie de collecte de données est-elle en place? Avez-vous des plans pour passer avec succès des données third party aux données first party ? Ce sont toutes des questions que les spécialistes du marketing devraient se poser maintenant pour être équipés pour gérer le futur !
Pascal Morvan, Senior Sales Engineer chez Tealium, partage des informations fondamentales sur la façon de vous assurer que vous transformez l'apocalypse des cookies en un avantage stratégique. Rejoignez-nous et écoutez:
> Comment le "cookie" s'est effondré et ce que cela signifie vraiment pour votre organisation
> Comment les marques peuvent équiper leurs équipes internes pour gérer le changement à venir
> Des outils qui permettent aux marques de devenir indépendantes du navigateur
> Conseils pour comprendre comment acquérir, stocker et utiliser au mieux vos données
David Morris, VP Solutions Consulting, Tealium EMEASep 3 202010:00 amUTC60 mins
Third-party cookies are critical to digital advertising, yet as Google Chrome plans to phase them out by 2022. Critical digital advertising and attribution functionality are at risk.
Is your team prepared? Is your data collection strategy in order? Do you have plans in place to move successfully from third party to first party data? These are all questions marketers should be asking themselves now to be equipped to manage the journey ahead!
David Morris, Senior VP of Solutions Consulting in Europe, shares fundamental insights on how to ensure you are turning the cookie apocalypse into a strategic advantage. Join us and hear:
> How the ‘Cookie’ crumbled and what that really means for your organisation
> How brands can equip their internal teams to manage the upcoming change
> Tools that enable brands to become browser independent
> Tips to understand how best to acquire, store and use your data
Adam Leslie, Sales & Marketing Solutions Leader, Dun & BradstreetSep 3 20202:00 pmUTC75 mins
As the world continues to change we are seeing more importance placed on the Digital Marketplace and the ability of sales and marketing teams to adjust their growth strategies has never been more important. This is the time for Marketing and Sales Operations to be agile, particularly around Account-Based Selling.
The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data, and making increased commercial use of it.
A Customer Data Platform brings all of the data together and enables organisations to more easily make strong commercial use of their data.
This webinar will take you on the journey of how a CDP drives growth and takes learnings from a recent customer of how this has improved their ROI.
In this webinar, you will learn:
• What is a CDP and why now it is more important than ever to have one
• Learn how every element of the Marketing mix can benefit from a CDP and drive growth
• Hear from a customer on their early experience and ROI so far
Your personal data:
Adeola Sole, Kath Pay, Elliot Ross & Kait CreamerSep 8 20203:30 pmUTC60 mins
Join us for this panel on Helpful Marketing, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Elliot Ross of Taxi for Email and Kait Creamer of Framer.
We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!
Many retail and ecommerce businesses may currently find themselves far from the forefront of their usual target market’s mind and priority list. This can be the ideal time to reevaluate how best to interact with customers and prospects, and ensure your messaging is timely, personalised and engaging.
This ecommerce-focused session will offer practical steps to help you keep customers and prospects engaged until they are ready to spend again. Join this fireside chat and practical demo, where our experts focus on;
How clean and correlated data can be captured from all data sources, thereby creating high value and low value segments for activation across various systems via cross-channel engagement,
How the right tech can help you to deliver 1:1 personalised interactions via push notifications, in-app recommendations, emails and other retargeting channels with AI-powered automation,
How online and offline data can be stored and activated
How a user can select a set of attributes and reach those that have and haven’t shopped online previously.
Erin Creaney, Managing Director, Iris Chicago & Jordan Harper, CTO, Iris WorldwideSep 15 20203:00 pmUTC60 mins
The transformation agenda has accelerated for B2B brands in the wake of Covid19, with buyers expecting more compelling, relevant and timely engagement with vendors than ever before. In other words, great customer experience (CX).
But what does this look like in reality? And how do you live up to it, and match buyers’ ever-escalating expectations? In short, how do you deliver B2B CX fit for 2021?
The answer lies in new customer data analysis techniques and the ability to create highly personalised insights which in turn deliver a highly personalised customer journey. We’ll explore these challenges, and the related solutions, in this live webinar – by attending, you’ll learn:
• How to ensure that customers are driving your transformation journey
• How CX expectations are shifting, and how to prepare for what’s next
• What a connected B2B customer journey looks like, and how to achieve it
• What ‘Personality AI’ is, and how it can enhance your CX
Your personal data:
Paul Spiers, Founder & Host of the New P&LSep 16 20201:00 pmUTC45 mins
‘The New P&L – Principles & Leadership in Business’
Podcast series & Brand Purpose Consultancy
Placing purpose at the heart of a business is easier said than done. It requires consistent commitment to move a business beyond ‘the marketing of purpose’ to a business that has purpose embedded at it core. This is even more critical, when the business itself is focused on highlighting great examples of purpose, principles and leadership.
In this webinar, founder and host of The New P&L – Principles & Leadership in Business podcast series Paul Spiers, will present a case study on Moving from Marketing to Meaning, discussing how genuinely putting authenticity, purpose and considered content right at the heart of this new initiative has transformed both the growth of the business and also dramatically changed his view on the characteristics that define a successful business.
The coronavirus pandemic has proved that digital transformation is a business imperative. Tune in on Wednesday 16 September at 3pm to hear from the brands who altered their business model to succeed within the new normal.
Christa Tuttle, Founder and CEO, Launch MarketingSep 16 20205:00 pmUTC45 mins
The customer experience (CX) has become one of the most significant factors to turn customers into brand advocates. A significant component of creating a cohesive, enjoyable, informative customer experience is your content strategy: delivering the right content to the right customer contacts at the right time.
In this webinar, Launch Founder and CEO Christa Tuttle will discuss CX mapping and how to develop a content strategy that delivers relevant content at precise moments to maximize chances at creating true customer advocates. The presentation will include discussions about identifying and analyzing CX, hub-and-sub content creation, leveraging social media, content diversification and personalization, and more.
John Huntinghouse, VP of Marketing, TAB BankSep 16 20206:00 pmUTC45 mins
When you use content as a marketer, for it to be relevant it needs to elicit an emotional response. Anger, happiness, excitement etc. The only ads/blogs/webinars/pitches that are spammy are the ones that are not relevant. So how do we make content relevant to the user consuming it? Well, it turns out that it’s not the content that’s the problem, it’s who we are showing the content to. We simply don’t know our audience as well as we think we do. You can’t create great content until you first understand your who your audience is. Here’s what you’ll learn in this session.
- A simple (and a complex way) to look at your data to help you understand if your content is hitting the mark.
- How to avoid the content machine learning feedback loop bias. (How to get rid of your institutional/agency/copy bias out of the way).
- A better marketing framework that allows you to actually understand your audience better, instead of going off outdated assumptions.
Carmen San Emerito, Director SalesSep 22 20208:00 amUTC45 mins
El potencial del aprendizaje automático (ML) es enorme. Si bien la gran mayoría de las empresas han comenzado proyectos de ML, muy pocas han tenido mucho éxito. ¿Por qué?
Se trata de los datos. Es fácil caer en el hechizo de la tecnología que promete resolver todos los desafíos de su negocio, pero obtener resultados es difícil si la información del cliente está dispersa en todos los sistemas y canales.
Entonces, ¿cómo pueden las empresas usar ML con sus datos de clientes para ofrecer experiencias de clientes más efectivas e identificar nuevos modelos de comportamiento?
En este webinar aprenderás:
- Los retos que tienen las compañías para tener éxito en un proyecto de ML
- Cómo ML y sus soluciones Adtech y Martech existentes deben trabajar juntas
- Impacto de crear experiencias de clientes más efectivas con ML
- El ML para marketers: creación de modelos en 5 clicks y casos de uso
Join us for this panel on Real-time Personalisation, with moderator Adeola Sole of Holistic Email Marketing and expert panelists; Kath Pay of Holistic Email Marketing, Gretchen Schieman of Liveclicker and Corrina Cohen of Caleres.
We'll be taking live questions from the audience, so get your questions ready to ask of the expert panelists and get ready for some insights!