Marketers are no longer measuring the success of their programs with simple metrics: opens, clicks, or page views. They are now challenged to align success metrics to prospects, leads, and pipeline development.
However, is that enough for modern marketers to earn a seat at the revenue table? In order to grow a business, team and career, marketers need to know their contribution to the bottom line. Join David Pitta, as he shares how his team grew revenue in 12 months by 519%, increased the team from 5 to 15 people and furthered his career to senior management.
In this webinar, you will learn practical and cost effective marketing strategies and tactics that include:
- Developing a rich-media editorial calendar for your content
- Winning prospects using proven community based marketing strategies
- Growing revenue with integrated and measured marketing techniques