Five steps to brilliant B2B data

John Wright, Senior Data Consultant, Blue Sheep
Blue Sheep believe in getting more from less - what business wouldn’t? Join us for this webinar to find out about the importance of having an effective database, how to get the most out of it and how to use your database to see a greater return on your marketing investment.

Attend this event to learn:

The benefits of a clean database
The risks associated with non-compliant data
How to turn a database into an asset that works for you and your business’ needs
How to use a database to raise campaign performance with less marketing spend
Mar 8 2012
50 mins
Five steps to brilliant B2B data
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  • Why ‘content fracking’ is a valuable new idea for B2B marketing success May 29 2014 2:00 pm UTC 45 mins
    Good content is a precious resource. It is the essential fuel that drives the marketing engine for most B2B brands.
    The best place to find content is within the company, But the reason that marketers are talking more and more about content fracking is that they know much of the best material – the best expertise, the most valuable knowledge and experience – lies deep within the organisation. And getting it out to the surface is no easy task.

    This webinar explains the key principles of “content fracking” – 12 tips to help you unearth new sources of high-quality content. Fracking may be a controversial term for the oil companies – but it’s a practice that is helping marketers to do better content marketing for less!
  • Webinar: Choosing the right sales method for your marketing programme May 29 2014 1:00 pm UTC 45 mins
    The budget has been approved and you finally implement your marketing programme – but the sales don’t live up to expectations.
    Are you sure the sales department are using the right techniques to complement your marketing?
    This webinar examines some of the options; from low-value, simple sales to high-value, complex selling. Tune in to find out how to engage with either cold or hot leads, and how using the wrong selling techniques can back-fire.
  • 10 Crimes Against Content Marketing May 29 2014 12:00 pm UTC 45 mins
    There’s great content and there’s bad content marketing - it’s a fact. With the current state of content marketing at an all time hype, B2B Marketers need not jump on the bandwagon and commit crimes against Content Marketing. Join Quoc & Catarina of BrightTALK as they share the top 10 worst practices in content marketing. You will also learn how to create compelling content, drive the best audiences and accelerate pipeline.
  • How to build trust into your marketing strategy May 29 2014 10:00 am UTC 45 mins
    Register now for this live webinar exploring the changing landscape in the B2B buying process, and discover how the digital word of mouth is driving change within the marketing communications arena.

    Attend this webinar presented by Trustpilot and Tomorrow People to learn:
    •How to identify opportunities for digital word of mouth in your marketing communications
    •How to build trust through engaging content
    •Which metrics to measure your trust score
    •How to enable your customers to become sales-people for your business
  • Spinning Plates: Personalisation vs. Automation Roundtable May 15 2014 2:00 pm UTC 55 mins
    The connected, digital savvy consumers are more demanding than ever: they expect to receive the right messages and content at just the right time and through the channels they use.

    This requires a often difficult balancing act: making content relevant and self-service whilst not draining the company's resources to do so.

    Join this panel session to learn from the experts how to achieve personalisation through automation and make spinning plates a doodle in 2014.
  • Maximizing Physical Events for High Performing Technology Marketers May 14 2014 2:00 pm UTC 45 mins
    Maximizing the trade show, conference and exhibition is always a priority for high performing technology marketers. Marketers will have multiple goals covering brand development, awareness, customer engagement and pure lead generation. Join Quoc Dang of BrightTALK and Thomas Stanley of Cloud Expo Europe as they discuss getting the most out of the event.

    You will learn how to:

    How to make impactful content at a physical event
    How to avoid the pitfalls that marketers consistently make
    How to engage with the best prospects before, during and after the event
    How to enrich nurturing and trigger based campaigns with event content
    How to measure the impact of your event on revenues using CRM and Marketing Automation tools.
  • The real inbound marketing story - Moving from tactics to strategy Recorded: Apr 24 2014 40 mins
    Moving from tactics to strategy with you Inbound marketing lead generation.
    One of the most important elements of successfully realising the full benefits offered by adopting an inbound approach to marketing is managing the transition from tactical campaign-based thinking to that required for strategic inbound marketing.
    Join Hubspot and Tomorrow People for a 40 min webinar discussing the current B2B landscape of inbound marketing and learn how to transform your performance effectively.
  • Crimes in Survey Design Recorded: Apr 16 2014 60 mins
    Feedback and survey research is about asking the right questions of the right people at the right time. If we can master these three things then the likelihood of delivering action- oriented information to your “clients” (whether internal, like senior management, or external) increases significantly. However, impediments to good survey design are on every corner.

    Join this webinar to learn more about:

    ** The Importance of Collecting Feedback
    ** The Worst Survey Crime
    ** How to Right the Wrongs
  • Peeking Into the Black Hole: Social Media ROI Roundtable Recorded: Apr 10 2014 59 mins
    Social Media has now established itself as a fundamental part of any Marketing Strategy. But when it comes to measure its ROI marketers get sucked into a black hole of irrelevant metrics and confusing data.

    Join this panel session where the expert will discuss what metrics matter, how to capture the data you need and how to measure the return of your social media strategies.
  • Say Hi! Engage your Customers With the Right Message Recorded: Mar 28 2014 36 mins
    Today's customer dictates how the conversation flows with brands. To reach consumers you often have to do it on their terms and through the multiple channels they use. Get it right, however, and you will see engagement rates increase.

    In this webinar, Holger Bürger, Director of Operations, XING and Dain McCracken, SVP EMEA, Message Systems, will show how Xing built its brand relying on user preference data to better meet customer expectations for information and frequency of interaction.

    Watch this webinar to learn how your company can grow engagement from smarter messaging.
  • Stimulate both sides of your marketing brain Recorded: Mar 25 2014 61 mins
    Are you passionate about the emotion and creativity of a campaign, or are you more fascinated with analytics and interpreting customer insights? Whether you see marketing fundamentally as an art or a science, the truth is that today's B2B marketers should aim to be a cocktail of the two.
    Join Babcock & Jenkins and Marketo, for this live webinar designed to stimulate both sides of your marketing brain. You will discover:
    •The latest content marketing trends - plus tips and techniques to wow prospects across different types of content
    •Global best practice for building marketing ROI
    •How to effectively measure and justify investment in different marketing tactics
  • Differentiation – Getting the right balance between standing out and fitting in Recorded: Mar 13 2014 41 mins
    Whether you're repositioning your brand or developing new propositions it's important to be different. But can you be too different?

    This webinar explores the challenges of differentiation and the potential risks associated with the techniques brands use to stand-out.
  • Smarter Webinar Lead Follow-Up Recorded: Mar 11 2014 2 mins
    What is the best contact strategy for a webinar lead? Join Cameron Simonsen, Sales Development Representative at BrightTALK as he shares his best practices for lead follow-up, qualification and a few tips that will help you along the way.
  • Your Mobile Customer is Ready to Engage. Are you? Recorded: Feb 27 2014 61 mins
    It’s no secret that companies today need a mobile strategy in order to communicate with their ever increasingly mobile audience. But putting together an effective and cost-efficient mobile engagement strategy is no easy task.

    Your mobile strategy must tie-in to your existing communication practices to enable true cross-channel interactions, and so that your company is speaking with one voice.
    Your newer front-end mobile applications technologies should work seamlessly with your more established back-end operational or transactional systems.
    Your mobile strategy must constantly be reassessed. Mobile technology is experiencing an incredible pace of change. What might have been acceptable a year or even just six months ago, might no longer be enough.

    Are you prepared? Join Message Systems and guest speaker Julie Ask, Forrester Research, Inc., and learn:

    How mobile is changing the engagement model with customers.
    Why, where and when mobile is effective, and what role messaging can play
    Why highly visible front-end technologies should not overshadow back-end requirements
    How to consolidate your email, SMS/MMS, and mobile push initiatives into a unified engagement strategy

    - See more at:
  • The Time Is Now For Multichannel Recorded: Feb 26 2014 38 mins
    Why ESPs Need to Move Beyond Email – Now!

    Customers today control when and how a brand’s messages are viewed. So, multichannel marketing is essential for interacting with customers when they want and how they want. But it’s not easy!

    39% of marketers agree with the statement: "We lose business because we are not able to integrate customer interactions across all channels." And 49% of marketers said they found it hard to consolidate customer feedback from multiple channels.

    Marketers today are looking for providers who can help them with multichannel campaigns – no longer just for email programs alone. Multichannel marketing allows them to take advantage of all the ways they can engage with their customers. Done poorly, a multichannel campaign can alienate customers by bombarding them with emails, text messages, and social network notifications. Done well, a multichannel campaign can smoothly maintain customer engagement over multiple devices and channels.

    Attend this webinar to learn how you can expand your service offering through a unified digital messaging platform and offer marketers:

    Access to multiple digital channels where their customers would be most receptive to receiving messages.
    Cadence management – so they are not bombarding their customers with messages sent out from siloed systems
    Messaging data that indicate how each channel differs from the others, which content resonates best and where your customers are reading and reacting
    Technology that allows marketing teams to focus on the message, timing and channel, while shielding them from the complexities of dealing with different networks, message types, formats, protocols, and devices

    - See more at:
  • Managing high volume marketing content across multiple channels Recorded: Feb 26 2014 60 mins
    In this session, Lee Jorgenson, senior account manager at Compendium (recent addition to the Oracle Eloqua family) will discuss the changes happening in search, social & email marketing that are changing content marketing from infrequent thought leadership pieces to high volume, micro-relevant content elements that collectively create measurable value at low cost.

    Attend this webinar to better understand the changing face of content marketing.
  • The Hunger Games – Using Personalisation to Feed the Digital Marketing Need Recorded: Feb 25 2014 37 mins
    Sales teams hunger for it. Corporate boards stress about it. Marketers evangelise about it. But for most organisations, personalising digital marketing to their individual consumers has been a vision of marketing beauty and is still a business dream to aspire to.

    In this free webinar, digital agency and Sitecore Solution partner 3Chillies will show you the platform you need, how these platforms work, and how do you control and maximise their potential without losing control.

    As they say in The Hunger Games “May the odds be ever in your favour.”

    In this webinar, you will:

    •Identify the challenges of personalisation
    •Get an overview on how to plan and implement the systems/platform you need
    •See examples of personalised marketing and automation in action
    •Understand the principles of analysing marketing engagement analytics
  • How human interaction boosts sales and loyalty Recorded: Feb 19 2014 49 mins
    The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales.

    The whirlwind advance of digital marketing has resulted in a stampede as marketing managers race to ‘land grab’ their part of the digital space.

    In the frenzy we may have lost sight of one enduring fact...that buyers are people; always have been, always will be. Can our marketing truly connect with buyers if we treat them as just ‘data’ and a ‘digital footprint’?

    This webinar will compare HI and non-HI channels, examine where HI is most effective and look at how frequently it should occur. It will also outline the top five benefits of human interaction and reveal a unique research conducted by the SCi Sales Group.
  • The Power of Personalisation Recorded: Feb 19 2014 3 mins
    Personalisation is more than a fad, it's a modern marketing weapon. Companies gather enormous amounts of data on their customers but often don't use it. Armed with technology, savvy marketers use personalisation in scalable ways to make messages, products and offers more relevant and increase engagement and revenues.

    In this video, Bryan Archer, Technical Director of digital agency 3 chillies talks about the power of personalisation, how you can implement it in your business and examples of brands who have done this successfully.
  • The Clash of the Titans - Content Marketing vs. Storytelling Recorded: Feb 13 2014 50 mins
    With the news of Yahoo! poaching New York Times and television journalists and large brands across the industry spectrum increasingly hiring into their content functions, content marketing comes to the forefront as a key player in the marketing mix. But has it changed? Are brands trying to adopt new storytelling tactics to engage audiences and foster conversations? And how do you measure the success of this new way of telling the world about your brand?

    Join this webinar and share the views of industry professionals on what will be the next move in content marketing.
Guidance and best practice advice for B2B marketers
This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.

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  • Title: Five steps to brilliant B2B data
  • Live at: Mar 8 2012 3:30 pm
  • Presented by: John Wright, Senior Data Consultant, Blue Sheep
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