Inbound Marketing – Mehr Leads durch Online Marketing
In 84% aller Fälle werden B2B-Geschäfte in der Anbahnungsphase durch die Website beeinflusst. Allerdings wandern in der Regel 70% der potentiellen Kunden wieder ab, bevor die Kontaktdaten aufgenommen werden konnten. (lt. Sirius Decisions; www.siriusdecisions.com).
Das Konzept des Inbound Marketings hilft Ihnen, die Konversionsraten Ihrer Website maßgeblich zu erhöhen. Unter dem Motto "Get Found – Convert – Analyze" können deutlich mehr Besucher identifiziert werden und langfristig über sogenannte Lead Nurturing Maßnahmen entwickelt werden. Und das bei bis zu einem Drittel geringeren Kosten pro Lead gegenüber dem klassischen "Outbound" Marketing.
In dem Webcast stellen wir Ihnen das Inbound Marketing im Detail vor und zeigen Ihnen praxisorientierten Beispielen, die anschließend sofort umsetzbar sind.
Zielgruppe: Dieser Webcast wendet sich an kleine und mittelständische Unternehmen, die professionelles Online Marketing nutzen möchten, um die Anzahl und Qualität ihrer Leads zu erhöhen.
RecordedMay 6 201138 mins
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David Lewis, CEO DemandGen | Tony Yang, VP of Demand Generation Mintigo
Predictive marketing is a hot new technology that’s been gaining ground providing marketers a better way to score leads. With the rise of ABM, B2B marketers are beginning to see the value of applying predictive technologies to drive their ABM strategy. Unlike traditional lead generation, predictive can identify the best target accounts that will most likely buy, discover non-intuitive insights for personalized messaging, and more. In this session, we will share examples of how predictive marketing can power your ABM strategy.
David Lewis, CEO DemandGen, Nova Kopitar, Senior Solution Architect at DemandGen
Join DemandGen as we walk through the keys to Unlocking the Power in Your Marketo Programs. During this webinar, DemandGen Senior Architects we will dive into Marketo and provide you approaches and best practices for strategic program design and utilization including…
•How to effectively use channels, tags, and campaign tracking to deliver accurate program conversion and opportunity impact reporting
•How to integrate marketing programs with global operational programs for streamlined system setup and improved system performance
•How to leverage tokens and templates to support dynamic content and design templates
•A phase-by-phase approach to applying best practices to your current Marketo program setup
Is it true that technology can now empower your sales and marketing teams with the ability to predict the buying patterns of prospective clients?
As our world evolves into a technology-driven society, your consumer’s digital fingerprints are everywhere. Predictive marketing systems claim they can predict your next customer by mining these purchasing cues from digital behavior. Can this technology really tell us who will buy, what they’ll buy and when?
Join host David Lewis, CEO of DemandGen as he interviews Scott Broomfield, CMO at Xactly and Zak Garner, Director of Customer Success at 6sense to understand how firms like Xactly use 6sense's predictive intelligence solution to gain insights of future buying patterns.
Gaea Connary, Director of Consulting Services, DemandGen, David Lewis, CEO, DemandGen
Every B2B marketing team faces the challenge of establishing a marketing dashboard to enable them to measure marketing’s impact on the business and communicate it to VP and C-level executives. For many, this initiative feels like a journey to find the Holy Grail.
In this webinar, you’ll learn about each of the 5 stages for defining and building your marketing dashboard and how to approach some of the more challenging aspects such as data capture, campaign attribution, demand funnel models, measuring return on investment and sorting through the various reporting tools and systems.
Join DemandGen for an exclusive “State of the Union” address on the Oracle Marketing Cloud from special guest Kevin Akeroyd, general manager and senior vice president for Oracle Marketing Cloud. Coinciding with Oracle’s first ever Modern Marketing Experience (taking place the following week in Las Vegas), David will ask Kevin to share his insights on what attendees can expect at the show -- including the future of Eloqua and Responsys, Oracle’s flagship B2B and B2C marketing automation systems.
David Lewis, CEO, Demandgen, Baxter Denney, Director of Marketing Operations, New Relic
Join Baxter Denney, Director of Marketing Operations at New Relic, as he gives you a view into the anatomy of a high-impact Marketing Operations team. Baxter will share with you how a world-class Marketing Operations team can drive high growth within your organization.
Doug Bewsher, CEO, Leadspace, Doug Sechrist, VP of Demand Generation, Five9, Hosted by David Lewis, CEO, DemandGen
Join DemandGen for an exclusive “In the Spotlight” webinar featuring client, Five9, on how they implemented Leadspace to double their lead volume. Learn from Leadspace CEO, Doug Bewsher, how the company delivers an automated, closed loop solution so your records are complete, fresh and properly scored against your campaign goals.
Jim Bell, CMO, Jaspersoft, Hosted by David Lewis, CEO, DemandGen
Jim Bell, CMO of Jaspersoft and winner of the “Return on Integration (ROI) Award at the SiriusDecisions Summit 2014,” will tell his story of how Jaspersoft was able to get more out of the money they were spending on marketing while lowering their investment cost.
Kathy Macchi - Data Expert Host: David Lewis, CEO, DemandGen
Kathy Macchi, our DemandGen data and analytics expert, will share the six principles and recommendations for marketers who want to become best-in-class. Kathy’s focus on analytics is developing models to bring fact-based assessment to lead management that will help marketers build more effective lead generation and nurturing programs.
David Pitta, Director of Demand Generation, BrightTALK
Marketers are no longer measuring the success of their programs with simple metrics: opens, clicks, or page views. They are now challenged to align success metrics to prospects, leads, and pipeline development.
However, is that enough for modern marketers to earn a seat at the revenue table? In order to grow a business, team and career, marketers need to know their contribution to the bottom line. Join David Pitta, as he shares how his team grew revenue in 12 months by 519%, increased the team from 5 to 15 people and furthered his career to senior management.
In this webinar, you will learn practical and cost effective marketing strategies and tactics that include:
- Developing a rich-media editorial calendar for your content
- Winning prospects using proven community based marketing strategies
- Growing revenue with integrated and measured marketing techniques
Hosted by David Lewis, CEO, John Bokelmann, Senior Manager, Campaign Services, Angela Najab, Optimization Manage
When you think about your next email campaign, is your first thought usually “How on earth am I going to get that done in time?”
In this “meet the experts” workshop, you’ll discover:
• The 4 levels of process management maturity
• How to build an optimized campaign execution process
• Actionable workflow examples and tactical tools
These best-practice insights have been honed through thousands of successful campaigns.
How modern marketers can leverage a prospect’s “digital body language” to determine engagement and likelihood to buy.
Your buyers are evolving and they are changing the buying patterns that we’ve traditionally observed. It’s stating the obvious that B2B Customers will take certain actions and make certain decisions in order to buy your products and services. But are these activities random? Are there patterns you can detect and leverage? Based on qualitative research conducted from companies using marketing automation and CRM systems, this webinar will teach you 10 ways to leverage online buyer behavior for your content strategy, lead scoring modeling, nurture triggering, and sales insight.
What You’ll Learn:
- Which behaviors do prospects commonly exhibit early in a buying cycle
- What type of activity patterns suggest that it’s time for sales to engage with a prospect
- How can online engagement be used in lead scoring models
- Which activities should be used to trigger your nurture programs
- How you should display these behaviors through your marketing automation and CRM system for better sales insight
Join us for this exciting webinar hosted by David Lewis, CEO of DemandGen International, Inc. (www.demandgen.com) and author of Manufacturing Demand – The Principles of Successful Lead Management (www.manufacturingdemand.com).
Demand Gen are the world’s leading consultancy for Integrated Lead Management, Marketing Automation and Inbound Marketing. In this webcast John Sweeney and Richard Harris from DemandGen will provide practical insights learned from projects with data driven marketing departments.
In this session you will discover how a data driven marketing approach feeds an integrated lead management system and delivers an increase in marketing attributed revenue. Content includes case studies from award winning clients leading the successful deployment of marketing automation platforms.
Dave Lewis, CEO & Founder, DemandGen International
Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s role now extends far beyond the top of the funnel: to establishing the “sales and marketing factory.”
In this webinar, you’ll learn how to align sales and marketing by creating a demand funnel that provides the taxonomy, process, and metrics for effective demand generation.
•How to start the process of aligning sales and marketing
•Why a Demand Funnel is a critical first step for effective demand generation
•Sample funnel models and case studies
•How lead scoring and nurturing interact with the Demand Funnel
•How the Demand Funnel should used to measure pipeline velocity
David Lewis is a dynamic speaker, metrics-based marketer, and successful "Inc. 500" entrepreneur. As founder and CEO of DemandGen International, his team educates and works with sales and marketing teams on effective lead management, online marketing, marketing automation, and CRM systems. His speaking style is humorous and energetic; he keeps his audience continually engaged through interaction, sharing stories, and relating experiences.
With 20+ years of sales and marketing experience, David and has team have helped 100's of the top sales and marketing teams improve their demand generation and customer acquisition programs. His extensive experience will provide you great insight into the challenges and opportunities of the sales/marketing relationship -- which is at the heart of every closed sale.
Claudia Hoeffner, DemandGen; Amber Stevens, SnapApp; Bob Apollo, Inflexion Point Strategy Partners
Like every other B2B Marketer you need to generate a constant stream of qualified leads for your sales team. Are you finding traditional marketing tactics are no longer as effective as they used to be? It’s because your audience don’t want interruptions and so only a small percentage will ever respond to your outbound efforts. Increasingly, web-savvy prospects start their buying journey independently. They research for the products and services they need long before they engage with sales people. So how will they find your company and your offerings?
Are you leveraging Inbound Marketing and Social Media to generate Sales qualified leads?
Join us for our Inbound Marketing webcast with Claudia Hoeffner, Director Marketing at DemandGen, Amber Stevens Director of Marketing at SnapApp and Bob Apollo Founder of Inflexion Point Strategy Partner,
And learn how to generate revenue with Inbound Marketing and Social Media activities.During this session, the speakers will share a roadmap to increase your reach:
- Which channels are relevant to you?
- What results can you expect?
- Where should you start?
- What happens after leads covert?
Attend the webcast, learn from the case study and start building your own Inbound Marketing blueprint.
Reinhard Janning, Nicolai Borowsky, Edgar Reh, Norbert Schuster
84% aller B2B Geschäfte bahnen sich bereits im Internet an, bevor jemand einen persönlichen Kontakt zu dem Verkäufer aufgenommen hat. Durch die technische Veränderung der Märkte und die Aufgeklärtheit der Web 2.0 Kunden ist Reaktionsgeschwindigkeit enorm wichtig für Firmen, um die potenziellen Kunden auch als Käufer gewinnen zu können.
In dem Webinar wird die Ausbildung zum "Lead Management Consultant" vorgestellt.
Mit der Ausbildung werden die Lead Managementprozesse, die verschiedenen Softwarekonzepte und Analyse- und Scoring-Verfahren als Handwerkszeug des Lead Management Consultants vermittelt. Dazu wird sich der Lead Management Consultant im Eigenstudium Wissen aneignen, praktisch umsetzen und Checklisten als nützlichen Leitfaden für den Berufsalltag erarbeiten.
Der Lead Management Consultant wird u.a. in die Lage versetzt, Lead Management Prozesse in Unternehmen einzuführen, Marketingkampagnen mittels der neuen Kanäle aufzusetzen, zu steuern, Leads zu qualifizieren und entsprechende Analysen der Prozesse vorzunehmen. Damit lassen sich neue Strategien für das Unternehmen ableiten. Lead Management Consultants können sowohl Produktinformationsseiten (sog. Landingspages), die dazugehörigen Formulare und Skripts zur Traffic Messung im Hintergrund erstellen, haben einen sicheren Umgang mit Social Media Kanälen, wissen wie man Content für solche erzeugt, steigern die Kundenkonversationsraten und qualifizieren Leads, entwickeln daraus Interessenten und gewinnen damit schließlich Kunden.
Erfahren Sie mehr über diese Ausbildung und melden Sie sich an.
John Sweeney, DemandGen & Renee Himelhoch Chemel, Senior Marketing Manager, Global Programs, ECI Telecom
Join DemandGen for another close up study of Marketing Automation in EMEA. Renee Himelhoch Chemel is a marketing automation and lead-gen advocate with a passion for driving high quality leads to the sales organization. As part of the centralized Corporate Marketing team, she is responsible for prospect and customer engagement. With almost two decades of high-tech B2B marketing and communications experience. Renee is a true believer in face-to-face marketing for the complex sales cycle.
A re-engagement program is a little like a first date. When you reacquaint yourself with someone, usually, your first statement wouldn't be, "Hello, I love you. What's your phone number?" That would be too forward and scare people away. Instead you want to offer the person something interesting about yourself that would engage him/her in conversation, or ask them a question to get the conversation started. By doing a little online flirting, you offer your potential customers a way to get to know your company.
By offering your audience an incentive, content, which is part of your market positioning, you begin that first conversation. As that conversation progresses you also begin to profile your customer with advanced segmentation. A re-engagement program is the first step in getting to know your customers better. Jump in and get started, because maybe if you're lucky - you will have them at "hello".
Key topics on leveraing Marketing Automation Technology
Browse our insightful webinars around lead management, demand generation, and using marketing automation technology most effectively to drive revenue for your organization.
- Lead Scoring
- Lead Nurturing
- Data Funnel Reporting
- Data Governance
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