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Creating Cohesive Cross-Channel Strategies

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Martin Gill, Forrester Research & Rebecca Bucnis, Teradata
While the store is still the hub of the majority of retail transactions, a complex web of channels contribute to the short- and long-term success for any retail brand. Savvy and smart retail organizations are embracing the concept of developing and delivering a cohesive cross-channel message and experience. During this session Martin Gill of Forrester Research will highlight some recent research and best-practice examples of retailers who have achieved cross-channel success.
Jun 19 2012
61 mins
Creating Cohesive Cross-Channel Strategies

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  • Title: Creating Cohesive Cross-Channel Strategies
  • Live at: Jun 19 2012 5:00 pm
  • Presented by: Martin Gill, Forrester Research & Rebecca Bucnis, Teradata
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