In an increasingly digitalised world, the value of information grows ever higher. Winning organisations – whether in financial services or any other vertical sector – will be those who can harness the power of data analytics to develop microscopic levels of insight and foresight into customer behaviours and operational activities in order to make progressive improvements on a continuous basis. Product development informed by factual evidence rather than educated guesswork, or real-time risk management based on a hyper-accurate picture of exposures, bring significant internal and external benefits.
However, while banks want to get closer to their customers, is the feeling mutual? Data privacy is a very sensitive issue, and the perception of what constitutes intrusion will likely vary between individuals. Institutions, therefore, need to walk a fine line between what’s genuinely useful and what’s genuinely creepy.
During this webinar, a panel of respected subject matter experts will discuss and dissect the key issues related to the widespread use of data analytics in financial services, identifying the obstacles which need to be overcome and the enablers that will drive FS forward successfully.