Social Media Is Not a Marketing Plan

Lesley Hankin, Marketing Director,
Social media is an easy, cost effective and exciting way to get your name out to potential clients but without a strategy, your time, effort and any costs incurred will be just as easily wasted here as they could be in other medium.

Lesley Hankin of therefore suggests its time to revisit the basics of promotional good practice and considers 5 fundamental issues which many are overlooking in their frenzy to tweet.
May 27 2011
27 mins
Social Media Is Not a Marketing Plan
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