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Forensic Science

  • GDPR - Responding to a breach in a Timely Manner
    GDPR - Responding to a breach in a Timely Manner Mike Smart - Forcepoint, Chris Jones - Forcepoint Recorded: Nov 10 2017 47 mins
    Organizations will need to rapidly detect data incidents and efficiently orchestrate the appropriate response within the 72 hour breach response window. In this session, Forcepoint explores how technologies can support an organization’s breach response process.
  • Rethinking Data Security in a Zero Perimeter World
    Rethinking Data Security in a Zero Perimeter World Eric Ogren 451 Research and Bharath Vasudevan Forcepoint Recorded: Nov 8 2017 58 mins
    IT’s desire to become more nimble and agile has resulted in the rapid adoption of cloud delivered applications. This is not limited to the heavy hitters like salesforce.com for CRM or Office 365 for productivity. There are also applications servicing tasks and functions organizations might choose to outsource. The result is critical data spread across a vast array of resources, both on and off premise. Many organizations may use built-in cloud security functionality on top of their individual legacy deployments. However, this leads to silos of capability, mismatched policies, and noise in the form of alerts needing to be addressed.

    Join Forcepoint and 451 Research as we address how taking a human-centric, risk adaptive approach can transform data security programs.
  • Navigator 3.0: taking channel insights to the next level
    Navigator 3.0: taking channel insights to the next level Ruud Kooi (Managing Partner, Across Health) and Philip Baciaz (VP Customer Insights, Across Health) Recorded: Oct 25 2017 48 mins
    Knowing the “right channel” (combination) is just one (key) part of a customer-centric omnichannel strategy. Including other critical dimensions - notably “right content”, “right context”, and “right frequency” – has never been easy. And mapping these onto who the right customer is, and how to benchmark your competition in markets, is a challenge that is only growing.

    The Across Health Navigator 3.0 delivers easily navigable insights into all of these components – as well as giving a thorough survey of the third party media which physicians in different specialties and markets use. This final component allows a solid basis for evaluating websites, newsletters, apps, congresses, and online communities.

    In this webinar, we will talk about:

    - What are the key metrics for customer engagement: right channel, right context, and right frequency
    - What channel insights can do for omnichannel campaigns in terms of right content
    - How to benchmark your competitors in different TAs and territories
    - Evaluating the reach and impact of different third party media
  • Automation of the in vitro micronucleus assay using imaging flow cytometry
    Automation of the in vitro micronucleus assay using imaging flow cytometry Matthew. A Rodrigues, PhD., Research Scientist with Amnis-Merck KGaA, Darmstadt, Germany Recorded: Oct 24 2017 57 mins
    The in vitro micronucleus assay is one of the most widely used tests to quantify genotoxicity and cytotoxicity, especially as a screening tool in the development of chemicals and pharmaceuticals. Micronuclei (MN) are formed from whole chromosomes or chromosome fragments that lag behind during the metaphase-anaphase transition and are excluded from the main nucleus following division. MN form into small, rounded bodies surrounded by their own nuclear envelope and represent chromosomal mutations that can be used as an endpoint in genotoxicity testing. Typically performed by manual microscopy, the MN assay is laborious and can be subject to scorer bias. To overcome this, automated microscopy and conventional flow cytometry methods have been developed. However, these methods suffer from several limitations such as the requirement to create high quality slides in the case of microscopy and the lack of visual confirmation of MN in the case of flow cytometry. The ImageStream®X (ISX) imaging flow cytometer has the potential to overcome these limitations as it combines the speed, statistical robustness and rare event capture capability of conventional flow cytometry with high resolution fluorescent imagery.
    In this webinar, adaptation of the in vitro MN assay to an imaging flow cytometry-based method will be described. Using the ISX Mark II imaging flow cytometer, images of micronucleated mono- and binucleated cells as well as polynucleated cells can be captured at a high flow rate and automatically identified and scored in the Image Data Exploration and Analysis Software (IDEAS®) that accompanies the ISX. A data analysis template created specifically for this application allows for the determination of both genotoxicity and cytotoxicity following treatment with known clastogens and aneugens. This work is the first demonstration of fully automated method for performing the in vitro MN assay on an imaging flow cytometry platform.
  • The Global Impact of GDPR
    The Global Impact of GDPR Eduardo Ustaran - Hogan Lovells, Neil Thacker - Forcepoint Recorded: Oct 12 2017 64 mins
    A discussion on the Global implications of GDPR, with Hogan Lovells

    Join Hogan Lovells' Privacy and Data Protection Lawyer, Eduardo Ustaran and Forcepoint Deputy CISO Neil Thacker for a live webcast, as they discuss the global implications of the General Data Protection Regulation (GDPR).

    Whilst awareness of the GDPR is increasing, the broader impact is still misunderstood: any Global organization that holds or processes EU resident data will be subject to the regulation.

    In this webcast, they will discuss:

    - Which key principles of the GDPR regulation widely affect organizations
    - How prepared global organizations are to meet the May 2018 deadline
    - The latest information and guidance from the Article 29 Data Protection Working Party
    - What can be learned from organizations who are at an advanced stage in their GDPR preparations
    - The positive return to the organization from undertaking a GDPR readiness program
  • Preparing for the era of predictive customer intelligence
    Preparing for the era of predictive customer intelligence Jan Keuppens (VP Integrated Execution, Across Health) and Christophe Brock, (Senior Consultant, Across Health) Recorded: Sep 28 2017 62 mins
    The biggest tech companies in the world are also the best at customizing their offerings for customers, and predicting what they want. Amazon, Google, and Netflix have been consistently using AI and predictive marketing analytics to first achieve and then maintain their supremacy. Their internal knowledge, matched with large quantities of structured data and a laser focus on what ‘good’ looks like, have been the drivers of their success.

    However, in life-sciences marketing, reality has not caught up to the buzz of self-learning systems (AI) and predictive analytics. However, adoption is increasing (albeit slowly), and more and more leaders are excited by benefits their investments may bring.

    Our 2017 Multichannel Maturometer revealed that only around half of major life-sciences companies have an integrated customer database across all channels, and digital teams are only slowly being integrated with their IT partners. And as a further challenge, only 20% are claim to be ‘very comfortable’ with measuring HCP engagement.

    For companies to really embrace the future of analytics, it is crucial to move from “predictive guessing” to “predictive knowing”. A well-integrated customer database across all channels, a good understanding of what means success, large-enough datasets, ... are just some of the key components for this transition.

    In this webinar, we will talk about:

    • How does predictive analytics differ from prescriptive analytics?
    • When can predictive analytics become relevant (and when not)?
    • What are the different enablers for engaging in predictive analytics?
    • A few examples to get inspired
  • Cybersecurity Demystified: Building a Practical & Sensible Cybersecurity Program
    Cybersecurity Demystified: Building a Practical & Sensible Cybersecurity Program Brandon Swafford, CTO, Insider Threat, Forcepoint - Mike Meline, Founder, Cyber Self-Defense Recorded: Sep 27 2017 26 mins
    Technology alone does not equal business outcomes. You have invested in more tools resulting in more alerts and more security spend, but you are not seeing better security outcomes—preventing the data breach from the compromised insider, stopping the malicious insider, or blocking the accidental data loss. The cybersecurity industry needs to start thinking differently. For a cybersecurity program to do its job, it must look beyond technology and include a human-centric approach that includes cybersecurity controls, employee training, comprehensive risk assessments and other people-first tactics. This webcast will discuss recent security breaches that have impacted organizations such as Equifax and HBO, identify the problem, and plot out a new course towards data protection by implementing a practical and company-wide cybersecurity program.
  • User and Entity Behavior Analytics: Data without Context is Meaningless
    User and Entity Behavior Analytics: Data without Context is Meaningless Brian White, Vice President, Data & Insider Threat, Forcepoint Recorded: Sep 26 2017 22 mins
    We live in a zero-perimeter world, transformed by cloud, remote workers and BYOD. Your sensitive and proprietary data is now everywhere. As a result, security teams are playing catch-up and relying on point product-based technology solutions. Not only do these products create overwhelming amounts of alert noise, but they also neglect to focus on your most important line of defense – your people. This webcast will explore how User and Entity Behavior Analytics (UEBA) enables security teams to proactively protect your data by identifying high risk behavior inside the enterprise. Effectively integrated UEBA provides unparalleled context into your people by fusing structured and unstructured data to identify and disrupt malicious, compromised and negligent users. Join this webcast to learn:

    •What data sources to integrate for visibility into human risk
    •How to Identify and prioritize high risk users and critical data
    •How to Investigate and act to reduce risk and protect data
  • Multichannel Maturometer 2017 results: Key global trends
    Multichannel Maturometer 2017 results: Key global trends Fonny Schenck (CEO, Across Health) and Dirk Szynka (MD Across Health Germany) Recorded: Jul 20 2017 48 mins
    Join us to find out about the results of the 2017 Multichannel Maturometer. The ninth version of this industry-renowned survey illuminates some of the big changes sweeping through the Pharma industry, as well as highlighting some trends which are still lagging.
    Questions which will be answered include:

    • Is senior leadership still on the fence for digital?
    • Marketing budgets – how are they changing?
    • How satisfactory are those in the industry finding digital offerings?
  • Cabells Whitelist & Blacklist Demonstration; New Web Interface and Features
    Cabells Whitelist & Blacklist Demonstration; New Web Interface and Features Lucas Toutloff Recorded: Jul 17 2017 48 mins
    Cabells introduces two new important features: the Journal Blacklist, the only blacklist of deceptive and predatory academic journals, and Altmetric Reports, a measurement of journal media mention data. Join us to learn more about these and other key resources while getting familiar with the new Cabells brand identity and website interface.

    Join Cabells Senior Project Manager Lucas Toutloff who will present the following:

    •A demonstration of the Journal Whitelist — our curated, searchable database of over 11,000 journals covering 18 disciplines — connecting researchers, librarians, and administrators to verified, reputable publications. Backed by our newly designed journal summaries presenting our suite of journal quality metrics, now including Altmetric Reports.

    •A demonstration of our newly released Journal Blacklist, the industry's only data-driven listing of likely deceptive or fraudulent academic journals. Built on objectivity and transparency, specialists analyze journals against over 60 behavioral indicators to keep the community abreast of the growing threats and to keep researchers protected from exploitative operations.

    •An introduction to the new Cabells brand identity, website interface and features, and redesigned journal entries.
  • Operationalizing a Practical Insider Threat Program
    Operationalizing a Practical Insider Threat Program Brandon Swafford Recorded: Jul 14 2017 30 mins
    When the phrase “insider threat” comes to mind, most automatically think of fraud, sabotage and theft; it’s natural to do so, as malicious insider threats make regular headlines.

    The truth is that 68% of all insider threats are attributed to accidental users, who unintentionally put their organizations at risk because of a user error or lack of training. Insiders are really anyone that works with sensitive data inside the network.

    In Operationalizing a Practical Insider Threat Program, we’ll review:

    -Requirements for building an insider threat program
    -An overview of the stakeholders and investigative best practices
    -Real world examples of an insider threat program in action

    FEATURED PRESENTER

    Brandon Swafford, CTO of Data & Insider Threat Security, Forcepoint

    Brandon Swafford has more than 12 years of experience in legal investigations and security, including hedge funds where he built security technology and the U.S. Intelligence Community as a Cyber Counterintelligence consultant and analyst. Within the intelligence community, Brandon covered several classified agencies and worked closely with the National Insider Threat Task Force and National Counterintelligence Executive. In addition, Brandon provided insider threat analysis and investigation consulting to the International Monetary Fund in Washington, D.C.
  • Developing Simplified Methods for Quantifying Analytes using  SPME
    Developing Simplified Methods for Quantifying Analytes using SPME Robert E. Shirey, M.S.; Principal R&D Scientist Recorded: Jul 13 2017 75 mins
    Solid phase microexatraction or SPME is a green method for extraction of analytes out of a sample. Since SPME is a non-exhaustive extraction technique, some analysts believe that SPME is not quantifiable. This presentation will provide basic information for developing a method to extract and quantify analytes using SPME. Examples will be given on the extraction and quantification of analytes out of various matrices, and SPME will be compared to other extraction techniques such as QuEChERS and SPE. In this webinar, we will discuss some new SPME technologies such as SPME-OC (over-coated) fibers and BioSPME that help to isolate and quantify analytes from interfering compounds in the matrix. Guidelines will be provided for enhancement of precision using SPME.
  • Advanced Cell Culture Technology for Generation of In Vivo-like Tissue Models
    Advanced Cell Culture Technology for Generation of In Vivo-like Tissue Models Stefan Przyborski, PhD - Professor of Cell Technology, Durham University UK Recorded: Jun 30 2017 64 mins
    The benefits of three dimensional (3D) cell culture are widely appreciated. More cell-based technologies are now becoming available that enable researchers to preserve the native 3D structure of cells in vitro. These can be broadly divided into three areas: aggregate-based methods; hydrogels and extra-cellular matrices; and inert scaffold-based technologies. Each has strengths and weaknesses and there is no one technology that satisfies all applications. Tissues in the body are mostly composed of different cell types that are often highly organized in relation to each other. Often cells are arranged in distinct layers that enable signalling and cell-to-cell interactions. Alternatively in tumours, cancer cells form aggregates and tissue masses composed of different cell types. Recreation of these types of architecture will significantly evolve 3D cell culture to a new level where real tissue-like structures can be generated in vitro.

    This webinar will review the alternative approaches available to researchers and provide an overview of their capabilities and example applications. More sophisticated models are developing as 3D cell culture technology becomes established and accepted as a means of creating more physiologically relevant cell-based assays. Methods that are relatively straightforward to use and that recreate the organized structure of real tissues will become valuable research tools for use in discovery, validation studies, and modelling disease.

    Key areas covered:
    • 2D vs 3D cell culture debate
    • Review of alternative approaches and the development of new technologies
    • Challenges facing 3D culture methods, in terms of technologies available and methods used
    • Showcase applications where 3D technology makes a difference
    • Future perspective for 3D cell culture technology and further development
  • How to maximise the value of digital in medtech
    How to maximise the value of digital in medtech Paul Tunnah, pharmaphorum Recorded: Jun 29 2017 64 mins
    With a wealth of market and regulatory changes impacting the medtech sector, it’s time for digital technology to steer the direction of your future business. This expert webinar will evaluate how to strategically embed digital within your own organisation and explore the challenges and the opportunities for transforming customer relationships, driving commercial outcomes.

    – Respond to the changing regulatory environment: how technology empowers your business
    – Build a business case for digital transformation and gain organisational support
    – Strengthen your customer relationships and improve engagement in a diverse payer landscape
    – Learn from pharma (and other industries) to find opportunities and avoid pitfalls
    – Measure impact and return on investment from digital engagement
  • Winning Westerns: Proven Strategies to Optimize Your Western Blots
    Winning Westerns: Proven Strategies to Optimize Your Western Blots Natasha L. Pirman, Ph.D. Recorded: Jun 21 2017 53 mins
    Does western blotting give you more trouble than expected? Do you feel like your precious samples are being wasted on bad westerns? Join us and find out how you can improve your western blots! In this seminar, you will learn general guidelines for performing and troubleshooting your westerns, such as:

    • Choice of different blotting membranes
    • Parameters affecting blotting efficiency
    • Conditions for optimizing your immunodetection
    • Information on SNAP i.d.® 2.0 system: A faster way to perform immunodetection
  • Disruption and maturity: the future directions for biologics in healthcare
    Disruption and maturity: the future directions for biologics in healthcare Paul Tunnah (moderator), Angela McFarlane, Sarah Rickwood, Margaret Dolan and Timothy C. de Gavre Recorded: Jun 20 2017 65 mins
    A digital debate analysing the future for biologics in the UK and the factor affecting market access in this territory. Our expert panel will cover a number of key topics including:

    •Are the savings offered by biosimilars being used to innovate and take advantage of the exciting new biologic technologies or just filling in the NHS potholes?
    •Will the industry continue to invest in cutting-edge research if the UK is not prepared to fund access to it
    •In a post-Brexit world how can the UK continue to be a global leader at the cutting edge of biologics research?
  • Amplified Detection of Proteins and their Interactions using Duolink PLA
    Amplified Detection of Proteins and their Interactions using Duolink PLA Manpreet Mutneja, Ph.D, MBA Sr. Product Manager, Molecular Platforms Life Science Research, MilliporeSigma Recorded: Jun 15 2017 44 mins
    Understanding the movements, modifications and interactions of proteins within a cell is key to unraveling the fundamental tenets of biology. However, the low-level expression of many proteins, combined with the transient nature of their interactions and movements, makes analyzing and understanding these processes quite difficult. Duolink® PLA, which is based on the principles of the proximity ligation assay (PLA), offers a solution to overcome these hurdles and to study the actions of endogenous proteins within cells and tissues. Combining the specificity of antibodies with the sensitivity afforded by rolling circle amplification, Duolink® PLA allows you to detect, visualize, and quantitate proteins and their interactions (even single events) where they happen within cells or tissue, all without overexpression or genetic manipulation. This seminar will cover the basic assay principle and advantages of the Duolink® PLA technology, and discuss recent applications and developments of the technology that make it an excellent tool to understand the fundamental mechanisms of biology, as well as disease states. Applications of Duolink® PLA include the investigation of cellular responses to varying stimuli, receptor dimerization and signalling cascades, post-translational modifications, and regulation of protein expression. New developments include use in flow cytometry and multiplexed detection.
  • How CISO's Tackle Insider Threat Data Protection
    How CISO's Tackle Insider Threat Data Protection Doug Copley, Barry Caplin Recorded: Jun 14 2017 59 mins
    78% of employees pose critical threats to your security, says a study from the Ponemon Institute (1). Whether they’re disgruntled or simply make a mistake, your employee “insiders” regularly put your most confidential data at risk every day.

    According to Ponemon, innocent accidents cause more security incidents than intentional or malicious acts – even your best employees put your data at risk. So how do you best enable your teams to access the data they need while keeping it safe?

    Hear how a real-world CISO plans, implements and manages an insider threat program. Find out how you enable employees to use disruptive, transformative technology while keeping sensitive data safe. Gain practical insights into planning and implementing an Insider Threat program, including employee education and adoption and executive sponsorship.

    (1) “Privileged User Abuse & The Insider Threat,” Ponemon Institute 2014.
  • GDPR Compliance and its Impact on Security and Data Protection Programs
    GDPR Compliance and its Impact on Security and Data Protection Programs Mike Osterman, Mike Smart Recorded: Jun 14 2017 54 mins
    In 2018, the General Data Protection Regulation (GDPR) will require EU organizations to meet strict standards and processes to protect personal data. Non-compliance with the GDPR can cost you a fortune, but being in compliance can save you one. Recent estimates put business savings at about €2.3 billion annually.

    Join Mike Osterman (Osterman Research) and Mike Smart (Forcepoint Product & Solutions Director, EMEA) as they discuss how to become GDPR compliant by implementing organizational and technical solutions.
    This on-demand webcast will explore GDPR security responsibilities and obligations, including:

    -Data subject consent
    -Data discovery, cataloguing and classifying
    -Pseudonymization
    -Data breach identification and notification
    -Cloud storage and sharing services
  • GDPR- A Guidance Review Prior to Countdown
    GDPR- A Guidance Review Prior to Countdown Rosemary Jay, Neil Thacker Recorded: Jun 14 2017 69 mins
    As we enter into the final 12 months before the GDPR becomes applicable, take this opportunity to set urgency as to how your organisation must be prepared for the new regulation from experts in data protection and privacy law.

    Rosemary Jay, Senior Consultant Attorney from Hunton & Williams, provided guidance and outlook shared from supervisory authorities across the EU to the Article 29 Working Party. Additionally, Forcepoint Deputy CISO Neil Thacker discussed how organisations can use technology to help meet the requirements of the GDPR.

    This interactive webcast explored ways to:

    -Comply with offering individuals rights to access their personal data, respond to Subject Access Requests, and the Right to Erasure/be Forgotten

    -Explore organisational and technical controls that are considered adequate by the supervisory authorities

    -Demonstrate organisational accountability to: inventory, map, manage and control data flows and respond to data incidents
  • Nine Steps to Building Your Insider Threat Program Webcast
    Nine Steps to Building Your Insider Threat Program Webcast Bob Slocum Recorded: Jun 13 2017 62 mins
    78% of employees pose critical threats to your security, says a study from the Ponemon Institute. Whether they’re disgruntled or simply make a mistake, your employee “insiders” regularly put your most confidential data at risk every day. According to Ponemon, innocent accidents cause more security incidents than intentional or malicious acts – even your best employees put your data at risk. So how do you best enable your teams to access the data they need while keeping it safe?

    While your IT system can be a witness, victim or enabler, insider threats are more than a technology problem. Policy, process, controls, risk management, auditing and monitoring all play critical roles in managing this invisible vulnerability. Watch this webcast to learn about managing and mitigating insider threats within your organization.
  • Powering pharma’s commercial teams with market access insights
    Powering pharma’s commercial teams with market access insights Paul Tunnah, Leilani Latimer and John Stahl Recorded: Jun 12 2017 63 mins
    Market access is influencing drug development and commercial launch strategy more than ever before, with 85% of prescription drugs in the United States reimbursed through managed care plans. Biopharma companies must take into account a multitude of factors when considering physician prescribing behaviors, and need a more integrated "pull-through" strategy across their teams, from managed markets, to marketing, to field sales. Just as an engine needs a steady supply of fuel to run efficiently, prescriber-facing teams – the commercial engine of life sciences companies – need market access data and insights to accelerate brand success. Today, the challenge is optimizing this fuel supply, as market access and commercial teams often operate in a siloed way with regards to data, market changes and insights.
    Join a vibrant conversation with industry leaders to discuss how the industry is changing and adapting to operationalize market access pull-through for improved commercial success.
  • Tools For Assessing Iron Status
    Tools For Assessing Iron Status Eloísa Urrechaga, M.D., Ph.D. Recorded: May 31 2017 42 mins
    In this on-demand webinar, Eloísa Urrechaga, M.D., Ph.D., discusses the importance of iron status assessment in accurately diagnosing and treating anemia. The complexities of anemia require solutions that help meet the daily challenges of distinguishing iron deficiency anemia (IDA) and isolating anemia of chronic diseases (ACD) from the combined state of IDA/ACD.

    After viewing this webinar, you will be able to:

    • Discuss current advancements in anemia diagnosis
    • More clearly understand the role of accurate iron status assessment
    • Cite the latest research experience with Beckman Coulter analyzers in assessing iron status

    P.A.C.E. credit is available for your participation.*

    Presenter:
    Eloísa Urrechaga, M.D., Ph.D., has more than 30 years of experience in hematology and laboratory medicine. She is a specialist in clinical analysis technology, robotics in hematology, iron and anemia, erythropoiesis and glycohemoglobin. Currently, Dr. Urrechaga is responsible for the hematology laboratory at the Hospital Galdakao-Usansolo in Spain.

    Dr. Urrechaga contributes her expertise to the Spanish Science and Innovation Ministry by assessing new technologies. She also provides counsel to the Health Research Council for the validation of research projects in the Czech Republic and Argentina. In addition, she is a member of several international organizations, such as the World Health Organization Guideline Development Group and European Network for Rare and Congenital Anaemias. Dr. Urrechaga also serves as an editorial board member and scientific reviewer for a number of journals.

    *Beckman Coulter Inc. is approved as a provider of continuing education programs in the clinical laboratory sciences by the ASCLS P.A.C.E.® Program. These credits are recognized by the State of California. At this time, we cannot issue continuing education credits for those who provide healthcare (or work for an institution that provides healthcare) in Massachusetts or Vermont.
  • Basic Principles of Solid Phase Microextraction (SPME) Method Development
    Basic Principles of Solid Phase Microextraction (SPME) Method Development Emanuela Gionfriddo, Ph.D.; Research Associate under Prof. Janusz Pawliszyn, University of Waterloo (ON, Canada) Recorded: May 31 2017 74 mins
    For the past two decades, Solid Phase Microextraction (SPME) has represented a convenient alternative to conventional sample prep procedures. SPME allows the simultaneous extraction and enrichment of analytes of interest from a given matrix in a single step while avoiding, or drastically minimizing, the use of organic solvents and time-consuming cleanup procedures.
    Like any other analytical method, the various parameters governing the SPME process need to be carefully optimized in order to achieve robustness and sensitivity. However, certain aspects of SPME method development are often overlooked by many users, leading to unsatisfactory performance of the technique.
    This webinar will shed light into several aspects of SPME method development. The presentation will include a theoretical explanation of SPME fundamentals and practical suggestions to overcome common errors and bias encountered when using SPME.
    The webinar is divided in three main sections: 1) optimization of extraction conditions 2) matrix modifications 3) optimization of desorption conditions for gas and liquid chromatography. Each section is divided in various subsections dedicated to each parameter affecting the performance of the SPME technique. The webinar attendees will be guided through comprehensive understanding of the technology and the critical parameters that influence the extraction process with practical examples from already existing methods.
  • Multichannel Rep
    Multichannel Rep Annelien Van Boxlaer (VP Innovation Strategy, Across Health) & Patrick Vidal (MD, Across Health France) Recorded: May 30 2017 57 mins
    The world of the field force is changing. Increased digitalisation, powerful new tools and a growing expectation that they ‘conduct’ multiple channels means new skills, ways of working, and even thinking, are needed.

    This shift will radically change the structure of the traditional Pharma organization. Differences between HQ and local offices will become less pronounced as the field force gains the ability to deploy highly tailored, right-on-time content, in the best possible format for individual physicians.

    Find out more about how the time of the Multichannel Rep is now, how upskilling and reskilling are the buzzwords for new engagement models, and how not to have your field force being left behind in the digital race!

    Topics include:
    •Getting the right digital tools into the hands of reps
    •How to evaluate what the best channels for your situation are
    •Finding out what good looks like
    •How to engage your field force, manage the change, and sustain their motivation