Best Practices: Driving Business on Facebook

Mike Williams (Socialware), Stephanie Sammons CEO & Founder, Wired Advisor™
This webinar examines best practices for driving business and connecting with customers using Facebook, keeping in mind the compliance challenges associated with using this site. Learn innovative strategies to Re-Connect, Discover Insights, Distinguish yourself, and Make Fans & Friends through Facebook. Ultimately driving new business and deeper relationships with your customers.
Aug 3 2010
61 mins
Best Practices: Driving Business on Facebook
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IT Governance, Risk and Compliance

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  • In this webcast we will show:
    1. The Heartbleed vulnerability in detail, how it occurred with examples of how it can be used against your organization
    2. How you can identify your business exposure and what systems are vulnerable
    3. How Tripwire’s solutions work together to help you close the detection, remediation and prevention gaps around Heartbleed
  • Internal audit functions must anticipate and respond to a constant stream of new challenges. Key findings from Protiviti’s latest Internal Audit Capabilities and Needs Survey show that:

    • Social media, mobile applications, cloud computing and security (specifically with regard to the NIST Cybersecurity Framework) are critical areas of concern

    • CAATs and data analysis remain on center stage

    • Fraud management efforts focus more on technology as well as prevention

    • We have to keep pace with a raft of regulatory, rules-making and standards changes”

    • Internal auditors want to take their collaboration with business partners to a new level

    Please join our webinar on focused on assessing the top priorities for internal audit functions.

    CPE credit will be provided to qualifying attendees.
  • We look at why organisations are turning to Data Classification solutions as part of a best practice layered security approach. We will cover:

    •The evolving security environment
    •Drivers for data classification
    •How data classification works in practice
    •Customer success stories

    The session will also include a brief demonstration of Boldon James Classifier.
  • Join us for this short monthly webinar, in which we will provide you with the latest updates and insights into the constantly evolving online threat landscape. Using information sources such as the Symantec Global Intelligence Network, we will help you understand how you can continue to protect your company and your infrastructure.

    The goal is simple: to make the Internet safer to transact business – for you, your customers and everyone else with whom you interact online.
  • David Moule, Manager of IT Security Operations at Allied Irish Bank, discusses how AIB has leveraged Modulo Risk Manager™ to mature their Vulnerability Management process, remedy “on the fly” VM needs, and successfully navigate an internal audit.
  • Now that NIST has published Version 1.0 of the Framework for Improving Critical Infrastructure Cybersecurity, the long awaited CSF, what are the implications for companies? How can the CSF help your business improve its defenses? Cameron camp investigates.
  • Are attacks on your network and users still occurring, despite continuing efforts to stay on top of security? What impact would malware have on your business if it was able to gain internal access and steal sensitive information?

    Without solutions that can disrupt the chain of events that occur during an advanced attack, many businesses are still being infiltrated and losing data every day. This webinar will cover the best practices in disrupting attacks with content security solutions - connected to optimize protection.
    Join this webinar as:
    •You will learn the tactics used by attackers today to infiltrate businesses
    •You will hear about the leading technologies available to disrupt advanced attacks
    •You will walk away with the knowledge to assess your own environment, and optimize your security
    Businesses today face more advanced attacks than we’ve ever seen in the past – and defending against them takes a connected approach which can disrupt the multiple points of infiltration and exfiltration used in the process of a breach. With most attacks seen in the wild using phishing emails to reach their target, a web link or malicious file to deliver a payload, and an outbound stream of communication to exfiltrate data – implementing a Secure Email Gateway, Secure Web Gateway, and Data Loss Prevention technology together will provide a barrier difficult for even the most advanced attacks to overcome.

    Don’t miss this webinar if you have a stake in the security of your most valuable information, or are directly responsible for the implementation of security solutions to protect it. Register now for this 30 minute webinar.
  • As most IT Pros are aware, as of April 8th, 2014, Microsoft will stop releasing security patches for Windows XP. Unfortunately, most folks will not be able to migrate all Windows XP machines by that deadline. How will you limit the security risks posed by these now vulnerable assets? Join us for this webinar outlining practical strategies to help you cover your assets.
    In this session we'll cover:
    The primary attack vectors you need to consider
    Immediate actions you can take to limit the exposure of your XP assets
    Warning signs to watch out for that could signal an attack
    How to closely monitor your vulnerable assets with AlienVault USM
  • In case you did not know it, your SMB is a prime target for cybercriminals. Unfortunately, networks are routinely infiltrated by cybercriminals through blended attacks that exploit unknown vulnerabilities and steal valuable data. Compounding the problem, traditional security solutions were not designed to stop any of the five stages of an advanced targeted attack.

    Learn how new multi-vector virtual execution technology is able to protect your business against today’s blended attacks in this FireEye and Spiceworks webinar.
  • MDM implementations begin by solving the most pressing business problem in a single hub, mostly on-premise. They then expand to another use case, domain, or region, and might evolve to another MDM hub on cloud or in a different country. Whatever the journey might be, how do you tie the different hubs together in a hybrid or federated hub-of-hubs MDM architecture? Come to this session to learn how certain leading companies are solving this conundrum!

    In this webinar, you will learn:
    -What are the initial use cases that dictate MDM
    -How to determine if you should use the same MDM instance or a different one when expanding your use case
    -When to use on-premise versus cloud MDM

    In addition, we will explore examples of companies using hybrid MDM to manage multiple MDM hubs as well as evolving to the holy-grail of MDM architecture: Hub-of-hubs or federated MDM.
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  • Social Business Strategy & Execution: Learnings From Early Adoption Efforts Recorded: Oct 4 2012 56 mins
    The question still exists of how can financial services firms can effectively and compliantly integrate social media to support business goals. This webinar will tackle that issue with Steve Holstein, CMO of Guardian, discussing his organization's social business process and lessons learned from providing social media tools to the field. Based on working with early adoption programs, Chad Bockius of Socialware will then breakdown a framework for how to build a plan that delivers business results. You'll walk away equipped to lead a strategy conversation with your internal stakeholders.
  • LIMRA Distribution Conference 2012: What We Learned Recorded: Mar 14 2012 57 mins
    At the 2012 LIMRA Distribution Conference held last week, Socialware CEO Chad Bockius led a panel discussion, “A Whole New Game: Producers and Technology” where he and a panel of innovative sales professionals discussed different ways that producers are leveraging social technology to engage with clients. He and other Socialware staffers also spoke with many conference attendees, with discussions surrounding the conference’s central theme of “Distribution: At the Heart of the Game.”

    Join Chad Bockius, Steve Durkee, and other Socialware staff as we discuss what we learned at the LIMRA Distribution Conference and how to change “the game” for the life insurance industry by using social media to grow business.
  • LinkedIn Success for Financial Professionals: Step 4—Post and Share Your Voice Recorded: Feb 10 2012 45 mins
    LinkedIn, the world’s largest professional social network, is a powerful business tool for relationship-driven industries such as financial services. But many people just don’t know where to start. During this four-part webcast series, experts from LinkedIn, Socialware, and Ajax Social Media will share tips and best practices for how you can get the most out of LinkedIn. In Step 4, the 30-minute discussion will focus on how to share content and post comments that demonstrate not only your professional core competencies but also your own personality. We will also address compliance considerations and real-life user examples.
  • LinkedIn Success for Financial Professionals: Step 3—How to Listen and Engage Recorded: Feb 9 2012 43 mins
    LinkedIn, the world’s largest professional social network, is a powerful business tool for relationship-driven industries such as financial services. But many people just don’t know where to start. During this four-part webcast series, experts from LinkedIn, Socialware, and Ajax Social Media will share tips and best practices for how you can get the most out of LinkedIn. In Step 3, the 30-minute discussion will focus on how to listen to what your connections are saying and how to identify money-in-motion events such as job changes. We will also address compliance considerations and real-life user examples.
  • LinkedIn Success for Financial Professionals: Step 2—How to Build Connections Recorded: Feb 8 2012 56 mins
    LinkedIn, the world’s largest professional social network, is a powerful business tool for relationship-driven industries such as financial services. But many people just don’t know where to start. During this four-part webcast series, experts from LinkedIn, Socialware, and Ajax Social Media will share tips and best practices for how you can get the most out of LinkedIn. In Step 2, the 30-minute discussion will focus on how to build quality connections that correspond to your target audience and what tools are available within LinkedIn to find them. We will also address compliance considerations and real-life user examples.
  • LinkedIn Success for Financial Professionals: Step 1— Optimize Your Profile Recorded: Feb 7 2012 54 mins
    LinkedIn, the world’s largest professional social network, is a powerful business tool for relationship-driven industries such as financial services. But many people just don’t know where to start. During this four-part webcast series, experts from LinkedIn, Socialware, and Ajax Social Media will share tips and best practices for how you can get the most out of LinkedIn. In Step 1, the 30-minute discussion will focus on the necessary ingredients for presenting yourself and your unique value proposition effectively in your profile. We will also address compliance considerations and real-life user examples.
  • 2012 Social Media in Financial Services Predictions Recorded: Jan 12 2012 58 mins
    2011 was a very busy year for social media in the financial services industry. The pace promises to continue throughout 2012. Firms in insurance, wealth management, asset management, broker dealers, and more are leveraging the business opportunities of social media while also ensuring usage is compliant and effective. Attend this webinar to learn key predictions for what to expect from the industry in 2012 including technology, business results, and additional insights into the continuing growth of social media in the financial services industry.
  • 2011 Year in Review of Social Media in Financial Services Recorded: Dec 16 2011 46 mins
    2011 has been an eventful year for social media across the financial services industry. Here are just a few of the highlights... New regulatory guidance including FINRA Regulatory Notice 11-39, firms across the industry announcing their move from prohibition to participation and even engagement, advisor statistics continually showing the interest to use social media in driving business, and more. Attend this webinar to learn how far things have progressed in just 12 months.
  • Safe and Successful Social Media for Financial Services Recorded: Sep 27 2011 61 mins
    Social media use continues to grow rapidly among financial services professionals. The second largest segment on LinkedIn is financial services. 2011 industry data shows that nearly 50% more financial advisors are using social networks for business purposes than were in 2010. Financial services is a relationship driven industry which makes it ideally suited for social networking.

    While there are many advantages of social media, there are also challenges including compliance, security, and performance impact. These challenges require education, training, and technology. Understanding and overcoming the risks of security issues like malware are crucial to safe and effective social media use.

    View this joint webinar between Socialware and Blue Coat, leaders in social business software for financial services and Web security and WAN optimization solutions for a discussion covering the key issues and practical solutions for unlocking the potential of social media without the exposing your firm to unnecessary risks.
  • Reaching Your Audience Effectively: 5Ws- Digital & Social Media Recorded: Aug 10 2011 60 mins
    You recognize that there are advantages to using digital and social media, but there are often questions about the best practices particularly if you work in a regulated industry like financial services. This webcast, presented by Distribion, LIMRA and Socialware will provide insight and conversation around the 5 Ws including:
    Why are you using digital & social media programs?
    Who is your target audience?
    What regulations and brand standards must be applied?
    Where do your prospects/customers look for information?
    When is your company/brand being discussed online?
  • Personal and Professional Use of Digital and Social Media Recorded: Jul 14 2011 60 mins
    Individuals led the way into nearly all forms of digital and social media, from email to YouTube, Twitter to Facebook, SecondLife to LinkedIn. What was once an expression of each user’s individuality is evolving as businesses have realized the power of digital and social media to shape opinions, build brand awareness and deliver real bottom-line results. So it was inevitable that the question of compliance and ownership of social media would become an issue as more and more people began using their expertise, contacts, and networks as part of their career – not simply their personal life.

    Regulators in some industries, such as financial services, have said that there is no difference between personal and professional use of the Web. That has all sorts of implications that will affect nearly every business and professional. This webinar offers insights and tools for any business that needs to balance the need to comply with regulations and the need to empower employees and create a work environment that attracts and keeps the best talent.
  • Top 10 Business Benefits of LinkedIn Recorded: Feb 15 2011 51 mins
    Most advisors know that LinkedIn is the premier networking tool, but they do not realize there are many more powerful benefits to using it effectively.

    Mike Byrnes & Chad Bockius will show how advisors can use LinkedIn in their marketing and business development strategies to save money, communicate better, increase referrals and gain new business.
  • Social Media Life Cycle - Optimization Recorded: Jan 11 2011 31 mins
    This webinar will focus on the optimization stage of the Social Media Life Cycle and examine strategies and best practices for optimizing the adoption of social media, stakeholders, and compliance considerations when optimizing.
  • Social Media Life Cycle - Activation Recorded: Dec 7 2010 31 mins
    This webinar will focus on the activation stage of the Social Media Life Cycle and examine strategy, integrations, and processes for adoption. Additionally we will cover IT, infrastructure, distribution and compliance considerations.
  • Social Media Life Cycle - Training Recorded: Nov 9 2010 31 mins
    This webinar will focus on the training stage of the Social Media Life Cycle and examine processes and documentation for adoption. Additionally we will examine training, field best practices and regulatory considerations.
  • Social Media Life Cycle - Procedure Recorded: Oct 5 2010 31 mins
    This webinar will focus on the procedure stage of the Social Media Life Cycle and examine processes, documentation, and tactics for adoption. Additionally we will examine stakeholders involved, and important procedural considerations, such as adhering to regulations.
  • Social Media Life Cycle - Policy Recorded: Sep 9 2010 32 mins
    The webinar will focus on the policy stage of the Social Media Life Cycle and examine characteristics of policies, the stake holders involved, and important considerations when developing and adopting a policy, such as the ROI for the business and costs associated.
  • Best Practices: Driving Business on Facebook Recorded: Aug 3 2010 61 mins
    This webinar examines best practices for driving business and connecting with customers using Facebook, keeping in mind the compliance challenges associated with using this site. Learn innovative strategies to Re-Connect, Discover Insights, Distinguish yourself, and Make Fans & Friends through Facebook. Ultimately driving new business and deeper relationships with your customers.
  • Best Practices: Driving Business on Twitter Recorded: Jul 27 2010 64 mins
    Learn how advisors can use Twitter to supercharge their Research, Communication, and Brand Building. Hear tangible best practices for how Advisors can get started and incrementally add sophisticated techniques to gather insights, enlighten followers, and ultimately become a destination.
  • Social Media Adoption Life Cycle in Financial Services Recorded: Jul 22 2010 59 mins
    Join Socialware and LIMRA for a discussion on the pattern of adoption of social media by financial services firms. Learn about the critical stages of adoption, how to move from one stage to another and the risks associated each step along the way.
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  • Title: Best Practices: Driving Business on Facebook
  • Live at: Aug 3 2010 6:00 pm
  • Presented by: Mike Williams (Socialware), Stephanie Sammons CEO & Founder, Wired Advisor™
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