Best Practices: Driving Business on Facebook

Mike Williams (Socialware), Stephanie Sammons CEO & Founder, Wired Advisor™
This webinar examines best practices for driving business and connecting with customers using Facebook, keeping in mind the compliance challenges associated with using this site. Learn innovative strategies to Re-Connect, Discover Insights, Distinguish yourself, and Make Fans & Friends through Facebook. Ultimately driving new business and deeper relationships with your customers.
Aug 3 2010
61 mins
Best Practices: Driving Business on Facebook
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IT Governance, Risk and Compliance

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  • A new category of threat is emerging – a threat designed to evade traditional signature-based technologies such as Anti-Virus and Intrusion Detection. Attempting to meet the challenge is a new class of technology, “Advanced Malware Protection” or “AMP,” which is an industry term for technology designed to continuously monitor for, offload and detonate files in a sandbox - safely away from the main environment - to observe and detect malicious objects.

    If a security device produces an alert in the forest, who’s there to hear it?

    The challenge is these next generation advanced malware detection solutions produce so much detail about the suspicious activity that most organizations do not have the resources to thoroughly investigate/analyze. The best technology means nothing if you don’t have the right expertise to react to the alert, quickly decipher complex reports, investigate the threat, and determine the right response. And meanwhile, the threat actors aren’t standing still – they’re developing measures to circumvent controls in some traditional sandbox environments.

    You will learn:
    1.How the threat is evolving and how actors are employing evasive practices to overcome traditional and even some more sophisticated security defenses
    2.Why next generation sandboxing and full-system emulation are the keys to combatting evasive malware threats
    3.The expertise needed to accurately identify and diagnose the threat once the alert is received
    4.How to ensure your organization has the ability to respond effectively to the incident and close all the backdoors a threat actor may have opened
  • 2014 could have easily been called, “The year of the biggest security breaches since the beginning of forever.” But given current security practices and technologies, many of the breaches could have been prevented. So why weren’t they?

    Many of the affected companies fell into a very common trap, thinking that if a company goes to the trouble to be legally compliant then it will be effectively “secure.” Unfortunately, as with many kinds of regulations, legal compliance really represents the absolute least amount of effort required. If companies want to give themselves the best chance to avoid the very severe consequences that come with a major breach, there are five practices they need to put in place now.

    Join Adrian Sanabria, Senior Security Analyst at 451 Research, and Amrit Williams, CTO of CloudPassage, on this webinar to learn
    · Possible gaps left by the compliance-first approach to security
    · How to limit vulnerabilities across traditional, virtual and cloud infrastructures
    · Five best practices to avoid a major security breach in 2015
  • The bring-your-own-device (BYOD) movement has been a huge boon for businesses that put a premium on productivity. File sync and share solutions have emerged to help employees work from anywhere, at any time, on any device. In this BrightTALK exclusive, eFolder explores the top seven features that business should consider when adopting a file sync and share solution. Learn what is required for a file sync and share solution to improve collaboration, maximize productivity, and ensure security.
  • Join Tom Kellermann, Chief Cyber Security Officer for Trend Micro, in an informative webinar specifically tailored for corporate executives and directors who are ready to take the reins of a real and effective plan to secure their organization, their data, and their careers against targeted attacks.

    During this live webinar, you’ll learn:
    • How to identify, classify, and protect your valuable data assets
    • How to assess your organization’s vulnerability to attack
    • How to measure and mitigate cyber risks cost-effectively
  • Cutting down on the time taken to complete complex document review cycles allows the modern lawyer to operate at the pace required by their industry.

    Join our webinar to learn top tips for shortening these review cycles without losing document integrity and risking corruption. We’ll also cover what technologies are available to provide a quick and accurate way to improve document review efficiency.
  • FireEye recently released a new report that documents how and why governments around the world are turning to the cyber domain as a cost-effective way to spy on other countries, steal technology, and even wage war.

    Whether it’s sensitive military, diplomatic, or economic information, governments depend on the integrity of their data. If that data falls into the wrong hands, the consequences could be severe.

    In the wake of two apparent state- and government-sponsored attacks, APT1 and APT28, government agencies must understand why they are in attackers’ crosshairs, what attackers might be seeking, and how they can protect themselves.

    Join us for a dynamic discussion with subject matter experts where you will learn:

    •What makes your government-related organization an appealing target – whether you’re a political opponent, business, agency or vendor
    •Why it’s important to determine who could be planning an attack, their motives, and how they might carry out their goals
    •How to assess your level of preparedness and how to protect yourself if you are not ready for this new era of cyber warfare
  • From unobtrusive advanced malware detection technologies to automated threat response and actionable mobile-friendly dashboard – manage security from any device, any time, ESET will present new solutions for securing your endpoints and new ways to manage them.
  • Organizations are having to cover more ground than ever when it comes to security. Yet businesses often lack the in-house skills and resources, so security leaders are turning to MSSPs to help bear the burden to ensure every area of risk is adequately attended to.

    Join us for an interactive discussion with guest speaker, Forrester Research VP and Principal Analyst, Ed Ferrara, to learn how MSS is changing the conversation for businesses to achieve security goals. Help drive the conversation by submitting a question for Ed in advance so we can tackle your biggest security concerns such as:

    • Overcoming the skills shortage
    • Where to focus the budget – spending trends across industries
    • The value of security – pitching it as an investment not a cost to business leaders
    • Improving business outcomes – leveraging MSSPs as a tactical arm to optimize IT security, efficiency and value
  • A recent analyst study found that 88% of organizations are “doing Project and Portfolio Management (PPM).” This finding could lead many to believe all is well with this critical business process so essential to strategic success. This is hardly the case as studies also show PPM is still generally immature in enterprises today. The lack of maturity is largely due to the fact that most organizations are addressing only a subset of PPM capabilities. So though almost every organization can lay claim to doing PPM, few are actually doing PPM for all its worth. Many of these organizations will continue to miss out on the incredible possibility and promise of this essential business capability until they grasp and appreciate the full scope and potential of PPM.

    One of the greatest barriers to realizing the full potential of PPM is an enterprise-wide awareness of the span of PPM and the likely gap that must be overcome to achieve it. There is a plethora of great PPM insight contained in the numerous books, methodologies, and frameworks available today, but using this volume of information to get everyone on the same page is a daunting challenge. The key is to use a simple approach and model to quickly establish a common understanding of this critical business discipline and to easily foster the conversations and discussions to drive the endeavor to raise PPM proficiency.

    This brief webcast will present a PPM model that is easy to remember, easy to communicate, and proven to quickly illuminate the gap between existing immature PPM processes and the full scope and potential of comprehensive Project and Portfolio Management.
  • Portfolio planning activities have struggled to gain respect in most businesses. Lack of enterprise-wide orchestration arises from a lack of effective involvement and intimate business knowledge – not simply of operations and processes, but of business imperatives, obstacles and desired outcomes. And the information systems aspects continue to be planned in splendid isolation from the business, causing IT people to mistakenly celebrate victory when a new IT system goes live. However a project only really starts when the IT goes live, and so the planning needs to be fully integrated. This can only be accomplished first by building strong relationships with business peers that will result in measurable value creation. The next step is to implement a sophisticated PPM system that can handle the extreme complexity of orchestrating all the business and related technology portfolio of initiatives, capable of optimizing the plans (and the outcomes) as the business environment changes.

    To achieve this, a new PPM model needs to be created to look at portfolio management in a holistic way, enterprise-wide. Planners need a capability that will generate multiple scenarios and real-time decision support. This dimensionality and complexity is well beyond the capacity of the human brain. By implementing such a tool, IT would be positioned as a critical partner with the business – not just in implementing mainstream information systems, but also in helping the business with a much better way to plan and manage all of its key initiatives effectively

    This session focuses on how enterprise leaders and divisional leaders and IT leaders should be working in harmony to orchestrate great business outcomes, rather than looking after their parochial interests.
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  • Social Business Strategy & Execution: Learnings From Early Adoption Efforts Recorded: Oct 4 2012 56 mins
    The question still exists of how can financial services firms can effectively and compliantly integrate social media to support business goals. This webinar will tackle that issue with Steve Holstein, CMO of Guardian, discussing his organization's social business process and lessons learned from providing social media tools to the field. Based on working with early adoption programs, Chad Bockius of Socialware will then breakdown a framework for how to build a plan that delivers business results. You'll walk away equipped to lead a strategy conversation with your internal stakeholders.
  • LIMRA Distribution Conference 2012: What We Learned Recorded: Mar 14 2012 57 mins
    At the 2012 LIMRA Distribution Conference held last week, Socialware CEO Chad Bockius led a panel discussion, “A Whole New Game: Producers and Technology” where he and a panel of innovative sales professionals discussed different ways that producers are leveraging social technology to engage with clients. He and other Socialware staffers also spoke with many conference attendees, with discussions surrounding the conference’s central theme of “Distribution: At the Heart of the Game.”

    Join Chad Bockius, Steve Durkee, and other Socialware staff as we discuss what we learned at the LIMRA Distribution Conference and how to change “the game” for the life insurance industry by using social media to grow business.
  • LinkedIn Success for Financial Professionals: Step 4—Post and Share Your Voice Recorded: Feb 10 2012 45 mins
    LinkedIn, the world’s largest professional social network, is a powerful business tool for relationship-driven industries such as financial services. But many people just don’t know where to start. During this four-part webcast series, experts from LinkedIn, Socialware, and Ajax Social Media will share tips and best practices for how you can get the most out of LinkedIn. In Step 4, the 30-minute discussion will focus on how to share content and post comments that demonstrate not only your professional core competencies but also your own personality. We will also address compliance considerations and real-life user examples.
  • LinkedIn Success for Financial Professionals: Step 3—How to Listen and Engage Recorded: Feb 9 2012 43 mins
    LinkedIn, the world’s largest professional social network, is a powerful business tool for relationship-driven industries such as financial services. But many people just don’t know where to start. During this four-part webcast series, experts from LinkedIn, Socialware, and Ajax Social Media will share tips and best practices for how you can get the most out of LinkedIn. In Step 3, the 30-minute discussion will focus on how to listen to what your connections are saying and how to identify money-in-motion events such as job changes. We will also address compliance considerations and real-life user examples.
  • LinkedIn Success for Financial Professionals: Step 2—How to Build Connections Recorded: Feb 8 2012 56 mins
    LinkedIn, the world’s largest professional social network, is a powerful business tool for relationship-driven industries such as financial services. But many people just don’t know where to start. During this four-part webcast series, experts from LinkedIn, Socialware, and Ajax Social Media will share tips and best practices for how you can get the most out of LinkedIn. In Step 2, the 30-minute discussion will focus on how to build quality connections that correspond to your target audience and what tools are available within LinkedIn to find them. We will also address compliance considerations and real-life user examples.
  • LinkedIn Success for Financial Professionals: Step 1— Optimize Your Profile Recorded: Feb 7 2012 54 mins
    LinkedIn, the world’s largest professional social network, is a powerful business tool for relationship-driven industries such as financial services. But many people just don’t know where to start. During this four-part webcast series, experts from LinkedIn, Socialware, and Ajax Social Media will share tips and best practices for how you can get the most out of LinkedIn. In Step 1, the 30-minute discussion will focus on the necessary ingredients for presenting yourself and your unique value proposition effectively in your profile. We will also address compliance considerations and real-life user examples.
  • 2012 Social Media in Financial Services Predictions Recorded: Jan 12 2012 58 mins
    2011 was a very busy year for social media in the financial services industry. The pace promises to continue throughout 2012. Firms in insurance, wealth management, asset management, broker dealers, and more are leveraging the business opportunities of social media while also ensuring usage is compliant and effective. Attend this webinar to learn key predictions for what to expect from the industry in 2012 including technology, business results, and additional insights into the continuing growth of social media in the financial services industry.
  • 2011 Year in Review of Social Media in Financial Services Recorded: Dec 16 2011 46 mins
    2011 has been an eventful year for social media across the financial services industry. Here are just a few of the highlights... New regulatory guidance including FINRA Regulatory Notice 11-39, firms across the industry announcing their move from prohibition to participation and even engagement, advisor statistics continually showing the interest to use social media in driving business, and more. Attend this webinar to learn how far things have progressed in just 12 months.
  • Safe and Successful Social Media for Financial Services Recorded: Sep 27 2011 61 mins
    Social media use continues to grow rapidly among financial services professionals. The second largest segment on LinkedIn is financial services. 2011 industry data shows that nearly 50% more financial advisors are using social networks for business purposes than were in 2010. Financial services is a relationship driven industry which makes it ideally suited for social networking.

    While there are many advantages of social media, there are also challenges including compliance, security, and performance impact. These challenges require education, training, and technology. Understanding and overcoming the risks of security issues like malware are crucial to safe and effective social media use.

    View this joint webinar between Socialware and Blue Coat, leaders in social business software for financial services and Web security and WAN optimization solutions for a discussion covering the key issues and practical solutions for unlocking the potential of social media without the exposing your firm to unnecessary risks.
  • Reaching Your Audience Effectively: 5Ws- Digital & Social Media Recorded: Aug 10 2011 60 mins
    You recognize that there are advantages to using digital and social media, but there are often questions about the best practices particularly if you work in a regulated industry like financial services. This webcast, presented by Distribion, LIMRA and Socialware will provide insight and conversation around the 5 Ws including:
    Why are you using digital & social media programs?
    Who is your target audience?
    What regulations and brand standards must be applied?
    Where do your prospects/customers look for information?
    When is your company/brand being discussed online?
  • Personal and Professional Use of Digital and Social Media Recorded: Jul 14 2011 60 mins
    Individuals led the way into nearly all forms of digital and social media, from email to YouTube, Twitter to Facebook, SecondLife to LinkedIn. What was once an expression of each user’s individuality is evolving as businesses have realized the power of digital and social media to shape opinions, build brand awareness and deliver real bottom-line results. So it was inevitable that the question of compliance and ownership of social media would become an issue as more and more people began using their expertise, contacts, and networks as part of their career – not simply their personal life.

    Regulators in some industries, such as financial services, have said that there is no difference between personal and professional use of the Web. That has all sorts of implications that will affect nearly every business and professional. This webinar offers insights and tools for any business that needs to balance the need to comply with regulations and the need to empower employees and create a work environment that attracts and keeps the best talent.
  • Top 10 Business Benefits of LinkedIn Recorded: Feb 15 2011 51 mins
    Most advisors know that LinkedIn is the premier networking tool, but they do not realize there are many more powerful benefits to using it effectively.

    Mike Byrnes & Chad Bockius will show how advisors can use LinkedIn in their marketing and business development strategies to save money, communicate better, increase referrals and gain new business.
  • Social Media Life Cycle - Optimization Recorded: Jan 11 2011 31 mins
    This webinar will focus on the optimization stage of the Social Media Life Cycle and examine strategies and best practices for optimizing the adoption of social media, stakeholders, and compliance considerations when optimizing.
  • Social Media Life Cycle - Activation Recorded: Dec 7 2010 31 mins
    This webinar will focus on the activation stage of the Social Media Life Cycle and examine strategy, integrations, and processes for adoption. Additionally we will cover IT, infrastructure, distribution and compliance considerations.
  • Social Media Life Cycle - Training Recorded: Nov 9 2010 31 mins
    This webinar will focus on the training stage of the Social Media Life Cycle and examine processes and documentation for adoption. Additionally we will examine training, field best practices and regulatory considerations.
  • Social Media Life Cycle - Procedure Recorded: Oct 5 2010 31 mins
    This webinar will focus on the procedure stage of the Social Media Life Cycle and examine processes, documentation, and tactics for adoption. Additionally we will examine stakeholders involved, and important procedural considerations, such as adhering to regulations.
  • Social Media Life Cycle - Policy Recorded: Sep 9 2010 32 mins
    The webinar will focus on the policy stage of the Social Media Life Cycle and examine characteristics of policies, the stake holders involved, and important considerations when developing and adopting a policy, such as the ROI for the business and costs associated.
  • Best Practices: Driving Business on Facebook Recorded: Aug 3 2010 61 mins
    This webinar examines best practices for driving business and connecting with customers using Facebook, keeping in mind the compliance challenges associated with using this site. Learn innovative strategies to Re-Connect, Discover Insights, Distinguish yourself, and Make Fans & Friends through Facebook. Ultimately driving new business and deeper relationships with your customers.
  • Best Practices: Driving Business on Twitter Recorded: Jul 27 2010 64 mins
    Learn how advisors can use Twitter to supercharge their Research, Communication, and Brand Building. Hear tangible best practices for how Advisors can get started and incrementally add sophisticated techniques to gather insights, enlighten followers, and ultimately become a destination.
  • Social Media Adoption Life Cycle in Financial Services Recorded: Jul 22 2010 59 mins
    Join Socialware and LIMRA for a discussion on the pattern of adoption of social media by financial services firms. Learn about the critical stages of adoption, how to move from one stage to another and the risks associated each step along the way.
Making social media adoption easy, compliant and secure
Get answers to all of your questions around adopting social media in regulated industries.

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  • Title: Best Practices: Driving Business on Facebook
  • Live at: Aug 3 2010 6:00 pm
  • Presented by: Mike Williams (Socialware), Stephanie Sammons CEO & Founder, Wired Advisor™
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