The inside sales community on BrightTALK is made up of thousands of engaged inside sales professionals. Learn best practices for teleprospecting and lead qualification as well as advice for implementing sales prospecting tools. Join the discussion by attending on-demand and live inside sales webinars and round tables.
Having the right customer data is central to your CRM success. Finding the right accounts and contacts, enriching their information, and keeping them up to date can make or break your sales. Successful companies know their customers and prospects better, connect to them faster, and make better data-driven decisions when they have the right data at the right moment. Salesforce Data.com brings the best B2B customer data into the #1 CRM so you get more insights, more sales opportunities, and cleaner data—all right where your team works, helping boost your sales productivity.
Join us to see how Salesforce Data.com customers see increased CRM adoption, shorter sales cycles, and faster growth.
To win in today’s complex, noisy selling environment, you need marketing and sales to rally around the same goal: engaging customers. While it seems simple, more often than not these teams aren’t playing by the same rules. Join us as we dive into how you can referee the following common marketing and sales scuffles:
- Countless dead-end calls: your sales reps complain that all the leads sent over by marketing are a waste of their time
- Operating in the dark: marketing doesn’t know what happens to their leads, and sales doesn’t know where to start their conversations — how can either expect to deliver a personalized customer experience?
- Reps gone rogue: your marketing team is concerned about the content of messages that sales is sending to prospects
Tune in on April 21st, as Bob Kelly, Founder & Chairman - Sales Management Association, and Katie Doyle, Product Marketing Director - Pardot, walk through how to address these scenarios and eliminate common roadblocks on the path to becoming a sales and marketing super team.
Customer experience (CX) includes all of the interactions that occur from before a prospect even considers buying to well after the purchase is finalized. Companies that focus on CX throughout the sales funnel see higher growth, but execution can be a challenge. A solution? Sales enablement, which leverages the power of content to engage, educate, persuade, and challenge potential buyers.
Listen in as sales enablement leaders discuss the importance of proactively guiding the customer experience and using content in the selling process.
Qvidian recently surveyed sales and marketing executives from companies around the globe to better understand their outlook for 2015.
Join Qvidian’s CMO Christopher Faust for a live webinar as he reviews the results of the annual Sales Execution Survey including key objectives for sales organizations in 2015, the challenges and obstacles they expect to face, as well as the investment areas needed to improve sales execution.
Reaching new prospects is harder than ever. People rarely answer their phones and email inboxes are so crowded that only the most critical messages get a response. The result is that it is difficult for salespeople to get started with new prospects.
That is why sales organizations are embracing social selling and use applications like LinkedIn. However, most salespeople have never received any formal training on LinkedIn. Consequently, they don’t know how to use it properly to produce a steady stream of appointments.
This webinar describes how to increase a sales team’s social selling skills. Join to learn:
•How to Determine Social Selling Goals
•5 Options for Delivering Social Selling Training
•The Role of Sales Management in Social Selling Success
Data quality is an often overlooked success factor in prospecting. Sales departments lose approximately 550 hours and $32,000 per sales rep from using bad prospect data. Most companies know that their data is a problem, but few realize the high costs involved with ignoring it.
If Bad Data is plaguing you, learn proactive measures to combat and treat bad data at its source. Join DiscoverOrg CEO Henry Schuck as he demonstrates:
• Understanding how good data goes bad
• Measuring the impact of bad data
• Identifying problems in your data management
• Assessing what to look for in a data management solution
Companies that have a solid marketing and sales team alliance to leverage in go-to-market efforts have a great advantage. Shared insight into how campaigns are performing, identification of content that is relevant to your audience, and marketing and sales messaging alignment are paramount in supporting this advantage.
Join Phil Simpson, Sales Manager with Pardot, in this upcoming webinar as he walks us through a short demo and takes a look at how Pardot marketing automation can support your marketing and sales team alliance efforts with valuable shared insight into campaign management, lead gen efforts, ROI and more!
Early on expectations from B2B buyers in their journey set the stage for marketing and sales to work together. As leads flow in, an agreed-upon plan and process should be in place for lead identification, distribution and follow-up. This optimized plan and process can make a huge difference between smooth sailing or rough seas in the next steps of the journey for the marketing and sales teams and most importantly, the buyer.
So, what does this process look like, and how can an optimized lead process affect not only the quality of the buyer's journey, but opportunity generation? Join Isaac Payne, Marketing Operations Specialist, and Ali Gooch, Sr. Sales Manager-both of Pardot, as they explore and give us tips on how we can get the most out of an optimized lead process.
Join Brian to learn about what to do with your new sales reps in the first week to get them motivated, learning and off and running. As well as, how to keep the momentum going in the first few months on the job, with 30-60-90 day bench marks.
The hottest topic heard from Sales Development leaders is after you build your SDR team, how do you keep them happy and productive?
We will tackle onboarding, training, career path, and incentives. Come hear from Sales leaders Derek Grant from Full Story, Ali Gooch from Salesforce, and Sean Kester from SalesLoft as they give their insight and secrets to growing their SDR teams.
The term "Sales Enablement" is used for almost everything that has to do with content, training, coaching, technology and collaboration to improve sales performance and to drive revenue growth. Nevertheless, sales enablement is rarely a strategic and holistic discipline that translates business strategy into integrated sales execution plans. More often sales enablement is a tactical approach to fixing a quarter rather than a strategic approach to transform a sales organization to a customer core, customer result-based and value-creating approach.
To get to a more strategic sales force enablement approach, a customer core foundation based on the entire customer's journey is essential. Three additional pillars, that are all based on the customer core idea, have to be integrated with current concepts to evolve sales enablement to sales force enablement.
Why you should attend - your main takeaways:
• Why a customer core approach is key to success, and how to design it.
• Why frontline sales manager are a key target group.
• Why not only sales and marketing are relevant - how to take advantage of a strong foundation in sales operations.
• Why content and training services should be integrated - along the customer's journey.
Want to lose fewer deals to the status quo and to the competition? In this interactive panel discussion, four senior sales leaders show you a holistic framework to:
•Understand the top 6 decisions in the buyers’ process
•Align your content and conversations to more effectively influence these decisions
•Assess deals and build sales skills to reduce the risk of losing these decisions
•Use intelligent systems to increase sales effectiveness and shorten sales cycles
This is how you make BIG sales productivity gains in 2015.
Founder, Compelligence, Inc.
CEO and Founder, Silver Bullet Group, Inc.
How do you move from random acts of sales enablement to a strategic sales enablement system? Listen to Thierry van Herwijnen from the Sales Enablement Lab podcast, Chris Tratar and David Kriss from the SAVO Group to get valuable insights into a more systematic and strategic approach to sales enablement.
In this webcast Thierry, Chris and Dave will discuss key sales enablement trends, the importance of sales enablement and the five key tips to think about when building a strategic sales enablement approach in your organization, including:
• Organizational Alignment
• Understanding the Sales Enablement Value Chain
• Selecting the Right Technology
• Creating a Sales Enablement Roadmap
• Measuring Results
Marketing and sales each have their unique role in the B2B buyer's journey. Both teams share in the responsibility of closing deals. When it comes down to driving revenue, these two groups need to be in lockstep — armed with killer campaigns, insight into prospect activities, and the ability to read the buyer’s mind so they can deliver relevant resources throughout the sales cycle. Enter the Pardot and Salesforce powerhouse.
Join us as we take a look at how Pardot unites sales and marketing. Walk through a short demo with Phil Simpson, Sales Manager at Pardot, and learn how both teams can benefit from the power of Pardot and Salesforce to create more opportunities, close more deals, and, ultimately, boost their company's bottom line.
When three is company, or why Sales and Marketing need to make room for a Customer Success department. Over the past few years, a new software has been developed to power customer success within subscription businesses that goes beyond the traditional CRM model, focusing instead on monitoring and measuring the real-time health of a customer’s experience.
Join Kate Leggett of Forrester Research and Jeff Cann, Sr. Director of Client Experience at Sysomos (MarketWired) as they discuss why you need this new organizational role and how to build an effective Customer Success function with best practices.
Sales coaching is a lot like the “give a man a fish” analogy. If you’re not coaching, your sales team isn’t learning how to manage, challenge or grow their skills on their own. Everyday is a learning opportunity for your sales reps to improve on their methods.
Watch Jill explain why as a manager, you should be coaching thinking skills to allow your reps to become self-motived to improve on a daily basis.
The most effective Customer Success teams need to do more than focus on churn and upsells. In this session, you'll learn how Unbounce grew customer success from a team of 2 to 20, and helped spread a customer centric attitude company wide.
"Sales training shouldn't be a one and done thing. Lots of companies train their sales reps only at the beginning of their tenure instead of having regular checkups scheduled, which can be detrimental to the sales reps' development.
Watch Adam Becker of TinderBOX explain why we’ll never be perfect as sales people, and why that's just how it should be."
In 2014, more organizations began talking about making customer experience a bigger priority. As they should. Experience affects the bottom line. According to a CEI Survey, 86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. Providing customers and future customers with the best possible interactions with every part of the company, from marketing to sales to service and even finance isn’t just a nice thing to do. Great customer experiences drive the bottom line.
During this interactive webinar, learn why customer experience is the next big thing and why your company must spend more time aligning around a customer experience strategy that considers the impact interactions with potential buyers and customers through multiple channels.
It’s clear that in order for an organization to truly deliver Customer Success, a customer centric mindset must be ingrained throughout a company’s culture. Join these industry leaders as they discuss tips from their experiences and actionable insights you can apply today.
Vender é o oxigênio de qualquer negócio. Sem vendas, sua empresa não tem clientes. E sem clientes, sua empresa não fatura.
Participe deste webinar para conhecer:
- as principais características de um Empreendedor de Alto Impacto
- 4 lições para vender mais em tempos de incerteza
- dicas práticas da NeoAssist sobre o uso de tecnologia e automação para vender mais
Este é um webinar gratuito oferecido pela Salesforce e pela Endeavor Brasil.
Whether you use a separate CRM or you use LinkedIn as a stand-alone contact management system, you can quickly and easily manage your leads, prospects, referrals and clients on LinkedIn. Learn how to spend less time confused about where your LinkedIn contacts are in your pipeline, and more time advancing the sale and closing deals.
Imagine this: your B2B marketing and sales teams are working together, winning together, and selling more effectively than ever. Marketing sets sales up for the win and sales swiftly closes each deal with ease. Together, you step into each deal as the formidable opponent to beat, a force to be reckoned with.
Sounds like a great place to be, right? Great news: the technology to unite these two teams has arrived. Meet Pardot, B2B Marketing Automation by Salesforce.
Join us as Phil Simpson, Pardot Sales Manager, and a Pardot client, as they give us an inside look at how Pardot can help align your marketing and sales teams by:
- Providing the insight sales needs to lead the conversation
- Allowing marketing to effortlessly nurture leads to a sales-ready state
- Identifying target buyers and key stakeholders, and more.
One of the biggest questions that sales leaders ask about Social Selling is "How do we know it's working?" That's a legitimate question given the potential for sales reps to waste time on social networking activities. Learn what top companies are doing to tie social activities to real results.
Attendes will learn:
• How to Choose Social KPIs
• Methods and Tools for Measuring Results
• A New Way to Boost Social Sales Productivity