The inside sales community on BrightTALK is made up of thousands of engaged inside sales professionals. Learn best practices for teleprospecting and lead qualification as well as advice for implementing sales prospecting tools. Join the discussion by attending on-demand and live inside sales webinars and round tables.
As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve focused more of their budgets on demand generation volume rather than on understanding the drivers of better outcomes. Despite their best efforts, for many companies, SQL/SAL conversions remain just half of where they should be for their efforts. There’s clearly a better way.
In this webinar, we’ll address how better synchronizing content development and delivery, to truly integrate your branding and demand generation, can lead up to a 2x increase in ROI. Here’s what we’ll cover:
• A preview of TechTarget’s research on the effect of integrated branding on real consideration rates and demand gen conversion – based on the analysis of 110,000 IT solution deals
• How Bedrock Data uses a blend of thought leadership and demand generation content to achieve their sales goals
This webinar will help those in charge of conducting contests to inspire results and actions to increase sales. Learn how to create a successful SALES contest that can change behavior and your bottom line….which can be FUN! Learn what to to reward, how to reward and types of rewards.
If you look under the hood of industry leading organizations, you’re likely to discover efficient and metrics-driven inside sales team. To achieve success in inside sales it takes grit and passion. Those who continuously optimize their sales processes and truly understand their customer’s needs will rise above their competitors.
At the intersection of art and science, inside sales serves as an “engine of growth”, a key revenue driver when done effectively.
In this webinar, you will hear from our experts on the **processes**, **people,** **systems** and **implementation methods **they have used to achieve success.
Lauren Bailey, President of Factor8
Jeremy Wigget, Senior Director Sales Development at Salesforce
Chase Larson, Chief Technology Officer at SixPackShortcuts
Most sales people want to land larger accounts. Complex account sales include the need for an executive sponsor. Learn how to access key executives in your target accounts and engage with them over time. Executives appreciate and respond well to a pro-active, planned approach to cultivate them appropriately.
How much better would your life be if your sales prospects gave you their upfront permission to pitch and sell to them? It would be awesome, right ?
So, how can you get them to give you that precious permission?
This free 30 minute webinar will:
- Introduce you to the concept of Permission-Based Selling
- Teach you how to cold-introduce yourself in the right way
- How to get your prospects to give you their permission to sell to them
- What to do next when they do
Here is a 1-minute preview:
Data, data, data. Companies collect a lot of it, but not all companies know how to use it to improve sales performance.
Join Jason Jordan, best-selling author of Cracking the Sales Management Code, as he shares his latest research on the topic of sales forecasting.
During this interactive discussion, Jason will reveal:
- Drivers of accurate sales forecasts and the fundamental ways to forecast your sales
- Critical differences between forecasting and pipeline management
- Key characteristics of a healthy pipeline
- This webcast features the simple steps you can take to improve your processes and build superb forecasts and pipelines.
Technical decision makers intimidate many sellers. As a result, sales and support teams sell themselves short. Learn how to overcome obstacles and cultivate relevant and lucrative relationships that impact customer acquisition and customer retention.
As a Sales Manager, you can make an even bigger impact when you learn how to cross-apply your selling skills. Needs assessment, proposing solutions and overcoming objections are all a part of sales coaching, too, so you've got a fine foundation to build on. It's simply a matter of shifting your delivery to meet the needs of your new customer (the salesperson!). Join me to find out how to make the shift that will make an even bigger impact on sales.
With company and industry specific information, we have knowledge that will help you position your product or service in a way that will have clients nodding.
These insights are presented in an easy-to-digest format, highlighting the greatest opportunity for improvement based on historical and industry trends. Soon, you'll be making a case for the value of your solution that can stand up to the toughest buyer's scrutiny.
A strong opening is critical to the success of your presentation today. Learn how to create an “Out of the Box” presentation opening that stands out from the competition and gives your prospect a compelling reason to pay attention.
In Miller Heiman Group’s CSO Insights latest Sales Performance Optimization Study, on average, only 57% of reps make quota. If you could ask a few insightful questions proven to fill your pipeline with quality deals, would that be a good use of your time? Join Janice Mars, Principal and Founder of SalesLatitude and Shawn Sandy, Chief Revenue Officer of The Selling Agency for a fun and action-packed 45 minutes on how to crush your quota and fuel your pipeline.
Mindfulness is the latest buzzword for improving workplace productivity. But it is rarely taught to the sales department. Can mindfulness be applied for improving salesperson performance? Sales trainer and author Jeffrey Lipsius discovered a way that it can. Join him for a webinar introducing his method for applying mindfulness for selling success.
The Connections, Contracts and Outcomes you want are waiting for you to become an “eligible receiver.” When you develop the qualities and apply the tactics that engage them then what you’ve been seeking will also be seeking you.
Jim Cathcart, author of Relationship Selling, The Acorn Principle and The Self Motivation Handbook is one of the top speakers in the world: Sales & Marketing Hall of Fame, Speaker Hall of Fame, TEDx top 1% (over a million views), Golden Gavel Award and more. He has worked with over 3,100 clients in applying this strategy and it will work for you too!
You’ve heard all benefits of account based sales development: better alignment between sales and marketing, increased engagement with target accounts, and larger deal sizes leading to higher revenues. That’s great, who wouldn’t want that? But how do you get there?
Although implementing an ABS strategy varies somewhat from company to company, we’ve learned quite a bit about what it takes to do it successfully from our customers as well as our own sales and marketing teams. In this webinar, you’ll learn:
• How ABS has made our customers more effective in their sales and marketing outreach
• The process we went through to achieve ABS success
• The key ingredient to aligning sales and marketing to achieve the best results with ABS
The presenters for this webinar are Barbara Winters, Vice President of Marketing at HG Data, and Justin Kitagawa, Director of Sales and Marketing Technology at HG Data.
Everyone loves a good comeback story. Learn how SDR Managers Alex and Jordan helped turn a fail into a sale by harnessing the power of account-based sales.
In this 45-minute webinar, you’ll learn:
-How we were able to see growth in 220% growth in 3 months using intelligent prospecting techniques
-How our SDR team learned to automate the mundane tasks and spend time personalizing where it matters
-Best practices for implementing persona targeting at scale
Are you creating value in every sales call? Value that differentiates you and makes you relevant for every prospect? Value creation drives sales, and only salespeople can drive value creation.
Join this panel discussion to learn specific ways to achieve sales success, crush your quota, and be the sales pro your customers look forward to meeting with. Deb Calvert from People First Productivity Solutions will moderate with guests Lisa Dennis, founder of Knowledgence, Jeffrey Lipsius, author of Selling to the Point, Brian Burns, host of The Brutal Truth about Sales & Selling, and Michael Pici, Director of Sales at HubSpot.
Join us live to post your questions for the panel discussion and to hear from 4 points of view on everything related to value creation in sales.
By supplying your contact information, you authorize the panelists and HubSpot to contact you with more content and/or information about each of its services. You further authorize the moderator to pass your information to HubSpot for these purposes.
Discover the biggest challenge to both inbound and outbound sales efforts and how to address it so both thrive. In this session, you will learn the key component for success in both your inbound and outbound sales strategy.
To reach today’s modern buyer, sellers need a mashup of inbound and outbound sales activities. Barb Giamanco will share 7 strategies for using social channels and creative outbound approaches to peak buyer’s interest, attracting them to your salespeople like a magnet. That’s the path to generating more leads and sales conversations!
Inbound Marketing, Outbound Selling, Social Selling and Content Marketing: So many options. So little time!
If you have been struggling to find a balance between staid and traditional outbound selling and time-sucking inbound strategies, do I have the panel for you! I will be interviewing three of the world’s foremost experts in Sales, Social Selling and Inbound Marketing. Shawn Karol Sandy, Tamara Schenk and Maxwell Bogner will share their thoughts and tactics on winning strategies they have used to bridge and balance the gap between Inbound and Outbound.
When sales is truly enabled, the right sales team consistently achieves maximum success in every performance moment from opening new relationships to closing sales. The enabled sales team has the right message, has demonstrated proficiency in the process, dependably executes on the right recipe and has the right support at their fingertips, To do this effectively key elements of the enablement process, which are typically overlooked, MUST be right.
In this webinar you will learn how to:
Pinpoint prospects more likely to say yes in a shorter time frame to avoid misusing time
Craft messaging which keeps prospects/clients engaged and sales moving forward at every stage
Uncover blind spots which can ruin results even if everything else you do is right.
Tune in to also hear the bonus you get when you get Sales Enablement right. When Business Development is done right, there is no limit to what can be accomplished.
Today's consumers come to the negotiating table with more information than ever before. They’ve researched your products online; they’ve read the reviews; they’ve scanned the social channels. For your sales channels to effectively work with these educated buyers, they need onboarding and enablement that goes way beyond basic access to marketing and sales assets. Based on more than a decade of experience deploying sales enablement software, we at CallidusCloud know that you need a dynamic solution that delivers training, content, and coaching in a prescriptive way, if you want to generate consistent revenue growth.
Attend this session to learn how to:
•Close deals faster and increase deal sizes and win rates, while reducing time-consuming enablement efforts.
•Establish a repeatable onboarding process that reduces new staff time to productivity.
•Deliver content in a prescriptive way that advances today's more informed buyers through the sales process.
•Improve communication with buyers as well as internally across product management, marketing, sales, and service roles.
•Apply a ready-to-use sales enablement maturity model that we’ll provide as a take-away to attendees.
Are you tired of launching great new products and initiatives, only to have them ignored by your sales team?
Any time you need to change the way your existing team is operating—whether it is due to a re-brand or message change, a new sales process, a transition due to a merger or acquisition, during sales kick-off and, of course, when launching a new product—you need a Launch Plan to be successful.
Join us to discuss a proven blueprint to:
●Drive high adoption with both carrots and accountability
●Tie launch results directly to business outcomes
●Gain executive sponsorship
●Mobilize sales managers as force multipliers
●Go beyond knowledge transfer to skill-building and behavioral change
●Improve your process after every iteration
Join us as we share secrets to success based on hundreds of customer launches.
Productive sales forces make sales process improvement a core competency. Most do so without comprehensively reengineering their sales process. Instead, they find incremental improvement opportunities, test new approaches, and frequently assess results. Over time, these changes accrue as substantial benefits, and include:
In this webinar, we examine a series of these ideas, presented by a practitioner panel. Topics discussed include how to identify improvement opportunities, approaches for testing and evaluating new tools, and other practices focused on improving sales process.
Sometimes the messaging delivered by Marketing doesn’t have enough punch when used in the field by sales people trying to get the attention of a prospect. Content creation and sales conversations are different! Learn 5 ways to strengthen sales messaging and stay consistent with your offering’s core message and engage the buyer.
More than forecasting, automation, or performance, the big opportunity for AI in sales is in addressing productivity. In this session, learn how sales leaders can move beyond reliance on CRM data and KPI’s to measure sales progress. You’ll find out how other intangible factors that affect sales results such as team mood, product knowledge, work ethic or closing ability can be measured too.
Traditional linear demos are a thing of the past. New research shows that starting with the end in mind is the key to a successful demo with today’s busy buyers. Learn how to Flip Your Demo and increase your win rate!
Are you frustrated with your sales results, even though you have put a lot of time, money and effort, your heart and soul into growing your revenue? Looking to grow your sales, quickly and effectively, but also prevent buyer’s remorse and keep your clients loyal?
This webinar will help you identify new ways (that you can start using right away!) to find, engage, win and keep new clients.
Here's what you will discover:
1.FIND: How to find new clients who are in the market today
2.ENGAGE: How to connect with them instantly and engage into a dialogue
3.WIN: How to remove any resistance and win new clients
4.KEEP: How to prevent buyer’s remorse and keep your clients loyal
A one-size-fits all value proposition fits no one. Learn how to take your value proposition and tailor it from the buyer’s point-of-view. With multiple people involved in a typically B-to-B purchase decision, personalizing by executive can help get you on the short list and ultimately win the deal.
Sales Managers manage sales... So who leads salespeople? Sadly, in many sales organizations, the answer is no one. But when a Sales Manager focuses on leading and developing and ennobling sellers, there is a profound impact on employee engagement, retention, sales productivity, customer satisfaction and both top line and bottom line results.