Intellectual Property

With innovation budgets increasing each year and R&D becoming more competitive, many organisations are getting creative in how they increase the reach of their IP protection.

One technique is to widen IP claims by patenting human experiences induced by the product or service. This is often seen in the automotive and consumer goods sectors, commonly describing visual and tactile sensations around the original technology.

Jason Lye, IAM 300 Strategist & Founder of Lyco Works has worked with many clients using this technique and will be hosting this webinar to discuss how your company could benefit from broadening patent claims in this way. He will also cover:

- What patenting human experiences really means and looks like
- The importance of not forgetting the human-impact your technologies create
- How claim-broadening technique offers another layer of protection for your technology
- Why it will make it much harder for your competitors to trap you in litigation cases.

Mature products, such as smartphones and cars, tend to become very similar – whether they are from different manufacturers or the latest model from the same manufacturer.

Speed, power and slight changes in appearance become the focus for many companies. Marketing can make advances through insightful methods to dig deeper into opportunities from unmet needs – but the right science and technology are required to make them real.

R&D teams have access to incredible developments in science and technology, such as artificial intelligence and the latest developments in genetics, but struggle to find how to link them with market opportunities. Opportunities become ‘market pull’ or ‘technology push’, without joining together. Innovation opportunities must connect customer needs with science and technology to be more than just ideas or technologies.

This webinar will demonstrate how technology mapping can be used to discover new opportunities, whichever direction you start from, and how IP landscapes can then help you to make the right connections.

Please note: Registrants details will be shared with the presenter after the webinar.

In an age where technology and cars have never been more intertwined, experts believe the most successful automotive companies in the future, are the leaders in the smart manufacturing race today. A recent survey of automotive companies by Capgemini’s Digital Transformation Institute revealed that 49% of automotive companies have invested over $250mn in smart factory innovation.

The ability to integrate currently siloed systems throughout manufacturing processes with smart techniques is clearly beneficial, and of course, it isn’t just about software and connectivity tools, it's about making better business decisions by using data to solve problems before they happen.

But how can you begin making your organisation smarter? PatSnap is pleased to welcome Paul Mairl, Chief Digital Officer at GKN Powder Metallurgy. Paul has worked within GKN for over 25 years and is now responsible for setting up GKN Powder Metallurgy's digital system in line with Industry 4.0.

In this webinar, Paul will be sharing:

- What smart manufacturing really means
- How GKN successfully integrated it across their shop floor
- Techniques you can use to successfully integrate smart manufacturing processes into your organisation
- The benefits and barriers of these techniques

Hundreds of thousands of fans and their personal devices. Increased political tension. International boycotts. What is at stake at the 2018 FIFA World Cup? This webinar will examine the cyber and physical risks surrounding this year’s upcoming World Cup in Russia including the likelihood of a large-scale cyber attack and a simulation of how a possible attack might play out – how it could be launched and the steps to taken to ameliorate the effects.

Join LookingGlass’ Sr. Director of Investigation, Olga Polishchuk, and special guest speaker Rob DuBois of Impact Actual on Wednesday, June 6 @ 9am ET/ 2pm GMT as they explore elevated threats that may play out during one of the world’s largest and most treasured sporting events. Register now!

In a recent survey by Harvard Business Review, it was revealed that on average, only 23% of participants said they learned about a competitors innovation early enough to respond before it hit the market. Whilst competition is inevitable, there are strategies you can implement to decrease the risk they pose to your business.

Join our upcoming webinar, hosted by Christopher Ralph as we explore how to successfully track the activities of your competitors using patent data. Other themes covered in this webinar include:

• Identifying emerging players in your market
• The benefits of keeping, or bringing your competitor tracking back in-house
• Communicating competitor intelligence to colleagues
• Competitors as opportunities, not just threats.

Modern drug discovery appears in many ways to be well-defined with tried-and-tested approaches to acquire success. However, some research processes often lead to very few new discoveries and sometimes stagnation of an entire research area.

So, does it always have to be this way? One method to re-boot a failing area of research is to employ disruptive chemical methods and thinking to kick-start a process of rejuvenation.

We invite you to our webinar with Roshan Jumnah, Chemical IP data analyst at PatSnap to explore:

- Can we identify the reasons why drug discovery is failing?
- Chemical disruption, its uses, and the impact of this new approach on the pharmaceutical industry
- The ways chemical disruption can reverse failing drug discovery in the future.

Over the last 10 years, China has evolved from a cheap manufacturing engine to one of the worlds largest patent filers. With initiatives like 'Made in China 2025,' we are seeing China set clear goals, moving away from imitation to strategic innovation.

So what does this mean for your business? Should you see China as a threat or an opportunity? And how can you take advantage of this IP and innovation powerhouse in the future? PatSnap is pleased to welcome back Ian Harvey from Tsinghua University, Beijing & Imperial College Business School, London to share how he thinks many businesses should be managing the opportunities China's innovation holds.

Other themes explored in this webinar include:

- What Chinese innovation means for your intellectual property
- How to track current and emerging competitors in the market
- What IP litigation in China is really like

Conducting thorough freedom to operate (FTO) searches is an essential part of R&D and IP strategies for many companies. Outsourcing searches to external professionals can be highly effective but can come with its own list of risks and costs.

So what are the ways you can lay the most effective freedom to operate searching foundations, before contacting a legal professional for their advice?

PatSnap will be joined patent attorney, and Amazon bestselling author Dylan Adams, for an insightful webinar into how you can lay the most effective groundwork throughout your FTO search, whether you're using an in-house counsel team or an external law firm.

This webinar will explore key themes including:

- Where to get started with an FTO search
- How to effectively communicate your invention to an attorney
- What an attorney needs to make their searching faster and more effective

Examiner Time Allocation - tells you all about the workload, efficiency, allowance-rate etc of your examiner and the art-unit. You can now immediately understand whether you stand a chance and how to reduce costs!

ETA - is the innovative metric that tells you everything about where you stand with your Patent Application at the USPTO.

Technology transfer offices are often seen as the facilitators of innovation between academic institutions and industry. However, they have a massive responsibility to transfer the wealth of innovation from within universities to the commercial world, in the most timely and cost-efficient way possible. Does the current Intellectual Property system facilitate their requirements, or can it sometimes hinder innovation?

In this webinar, we will be joined by Jeremy Holmes, Head of intellectual property at Imperial Innovations, the technology transfer office of Imperial College, London. Jeremy will be talking about the ingredients needed for a successful partnership, and future, between technology transfers and commercial world. We will also be discussing:

• The power behind freedom to operate when making judgements on the commercial opportunity of an idea
• Why education of IP is so important, for academics & business professionals
• How to find the balance between freedom & creativity, with the need for intellectual property protection
• Whether you need patents to have a successful university spin out.

Although intellectual property is often a large asset to any innovative company it can be hard to justify to senior management the costs that come with it. Patents especially, need to be renewed yearly and also can become very costly in the case of infringement that leads to litigation.

So how can you explain to your senior management that your IP is a key essential asset? This is what Nick Pay and Pete Hotten will be discussing in this webinar.

You will learn:

- How to best showcase the value of your IP
- The language you should use with senior management
- What steps can you take to integrate IP into your whole business

Intellectual property is fast becoming one of the largest, and most valuable items on many organisations balance sheet. These assets can bring to light considerable risks, and opportunities, during M&A.

By looking at the IP portfolio of an organisation, you can get an idea of whether you're strengthening, or weakening your market position and which assets will be the most valuable after the M&A.

In this webinar, we'll be looking at the role IP plays in mergers and acquisitions, as well as:

- What kind of due diligence to consider when looking into patent portfolios
- How to use intellectual property to highlight, and avoid risks during M&A
- How to make better decisions when navigating risks and opportunities

Phishing, ransomware, and data breaches plague organizations of all sizes and industries, but the financial services market has always had the largest target on its back. As a mid-market financial organization, how do you fend off these attacks when you don’t have the budget for everything you need: data feeds, tools, analysis and mitigation?

The answer: “Threat Intelligence-as-a-service.” This, robust, cost-effective option, brings together dozens of structured threat intelligence feeds, online monitoring of social media and the dark web, and round-the-clock human review to give you vetted, relevant intelligence specific to your organization. Even better, there is no hardware or software to install, this is a completely managed service that can be up and running in hours or days. It finally puts “big bank” threat intelligence capabilities within the reach of smaller organizations.

Join LookingGlass’ Vice President of Customer Support James Carnall and Vice President of Intelligence Operations Eric Olson on Wednesday, March 21 @ 2pm ET as they discuss how threat intelligence can be affordable for mid-market organizations with LookingGlass’ Information Security-as-a-Service package, a new offering tailor made for your organization’s cybersecurity needs.

The primary reason why people register their IP - including trademarks patents - is to protect their ideas from being used and monetized by others. Companies across the world spend trillions of dollars on research and patent thousands of new technologies each year, so why would you ever need IP insurance?

We see dozens of cases each year where companies and individuals are claiming infringement upon their IP and that's when IP insurance comes into play.

PatSnap is joined by Erik Alsegard, IP Practice Leader and Lewis Parle, In-House Solicitor and IP Underwriter, from CFC Underwriting to discuss the whys and hows of IP Insurance.

Join this webinar to learn about the risks of IP, if you should consider insurance and what are the pros and cons of the options available to you when it comes to protecting your Intellectual Property assets.

This webinar will be on opposition and appeals practice before the EPO. We’ll be discussing the streamlining of the opposition procedure by the EPO, the changes that we are seeing as a result and will be providing practical tips in view of these changes. The talk will also draw on recent case law.

Threats in today’s cyber landscape are becoming increasingly sophisticated. To successfully fend off attacks, organizations need security tools that work effectively and efficiently across vendors; however, it is not uncommon for one vendor’s products to not work with others, despite claiming support for standards. In this webinar, we will introduce some of the key challenges a heterogeneous integrated security environment must solve and how STIX/TAXII2 standards-based technologies support solving those challenges in a new and effective manner.

The term innovation can refer to various stages within a product development cycle, and an invention created in this process can be protected by various forms of intellectual property. Most inventions are created to solve and address consumer needs and problems. To do that job, products enter the market, creating opportunities for the business or the inventor who owns it. A businesses’ IP strategy plays an important role in the success of a new product by ensuring competitive advantage in the market, for now and the future.

However, IP protection can often be seen as an output of product development, leaving the organisation open to risk—whether it's in a new or an existing market. So how can you align IP protection with your invention creation to ensure your IP team is involved at the most effective points throughout the product development process? Too early could mean a slower time to market, and too late could mean lost opportunities in the market.

In this webinar, we’ll be discussing how your organisation can mitigate risk, by aligning your IP and innovation strategy. We will also be looking at:

- Examples of successful organisations who have aligned their IP and innovation
- Intellectual property & open innovation
- Why IP should be a part of the innovation process, not an event

Patent searching is something most IP counsel is very familiar with. It's your day to day when looking at Freedom to Operate, competitive analysis and portfolio management.

However, it can be hard to predict what you need in a search when you are not a technical expert. In this webinar, we will teach you how to construct the most effective searches using boolean and a few other tips and tricks on how to ensure you include all the technical detail you need.

Avoiding 112-Rejections

Our webinar with LookingGlass’ Senior Directors of Intelligence, Olga Polishchuk and Jonathan Tomek will explore how you and your security team can benefit from finished intelligence, including insights into key topics like policy, high-profile events, and threat trends. Whether you need to know more about international business law or want to a specific threat actor’s profile, having strategic intelligence at your fingertips can help keep your organization safe from cyber and physical threats.

“I have to prepare a report for our senior management, but don’t have the necessary intel.”
“We have an international event happening in our city. Having strategic intelligence will help our security team be prepared.”
“If my team had access to finished intelligence, they would be better able to predict lateral movements by adversaries.”

Join us on February 21 @ 2PM ET to learn how you can enable your security team to make better tactical and business decisions.

Many companies have influence in markets because they make essential products. Think about the products all around us the metals, plastics and various other materials that make up our world. We can see how a change in manufacturing processes or supply could influence the whole industry.

We are joined by Dr.Shafiq Kabir, Chief Innovation Officer at Smoltek AB, to learn how companies who rely on only Intellectual Property are working to change the market. Smoltek specialises in nanomaterials and their applications and brings together industry, intellectual property and manufacturers together.

This is essential viewing for anyone interested in nanomaterials/nanotechnology, IP, licensing and market penetration.

In this webinar, PatSnap will be joined by Annelie Viksten, Carol David Daniel and Duncan Clark to explore what ingredients are needed to create an environment that promotes the best possible chances of market success for new projects.

Other discussion points include:

- The importance of a fully integrated, end to end commercialisation strategy
- How to identify the differences between projects that create new revenue, versus those that don't.
- How to extract more ROI from your existing intellectual property
- Understanding the difference in approaches to innovation in academia, and the commercial world.

Since Blockchain was conceptualised in 2008, it has been expanding rapidly in popularity and trend. Originally used by the likes of Bitcoin to track payments it has a multitude of different applications and is now regarded as a "Foundational Technology".

In this webinar Raphael Roche will be talking about:

-Blockchain today
-Applications and big players in the industry
-Intellectual Property tied to Blockchain
-Creative applications
-The future of the technology


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