Intellectual Property

Os dados do último Relatório Global de Fraude & Risco da Kroll demonstram que as empresas brasileiras ainda apresentam deficiências na detecção de fraudes, o que contribui para que boa parte delas passe despercebida.
Junte-se aos especialistas da Kroll para uma discussão sobre as maneiras mais eficientes de estruturar uma investigação interna, com exemplos reais do trabalho desenvolvido pela principal consultoria global de gestão de riscos corporativos e investigações.

Innovation has been the buzzword of the new Asian economy. We are living in an age whereby you are either disrupting the way things are done, or are being disrupted by new business models or technologies. As business leaders in ASEAN, we have to stay ahead of the game in order to survive an environment that is VUCA – Volatile, Uncertain, Complex and Ambiguous. The speakers will provide insights to: -

- Why disruptive thinking is the key to UNCOVER the latent potential of your business here in ASEAN;
- How agile creation can UNLOCK massive commercial potential of Intellectual Property Rights (IPRs); and
- What ways IPRs can help you UNLEASH new value for your business.

In addition to speaking as Innovators and IP Specialists, the speakers will also be sharing about innovation and IP from their own entrepreneurship experience.

When it comes to innovation, we often only see the end product of a successful idea, and this got us thinking, what about everything in between? What about those ideas that didn't quite make the cut?

Niosha Kayhani will be discussing how Cubic speeds up their innovation process with a unique workflow. As well as technology before its time and its renewal.

In many organisations, there is a widening gap in the communication between these departments; R&D may invent something with the intention of filing a patent only to find out later from the IP department of pre-existing IP which renders their research (and costs) effectively wasted.

Here at PatSnap, our clients often tell us that the two teams can no longer work independently, so we thought we'd explore how to improve communication between the two divisions.

We will be joined by Laura Schoppe an industry expert from the world of R&D and IP, and get her insight into the five most important things the two teams should never hide from each other.

This webinar is essential viewing for any innovation leader, across any division looking to improve cross team collaboration and flexibility.

It’s believed that 9 out of 10 start ups fail every year. With universities being such a big hub of excitement, hard work, experimentation and of course…innovation, a number of universities – and companies – have introduced in-house incubators and accelerators to help ease the pressure many start-ups can feel. As the interest in entrepreneurship has grown in recent years, models for delivering these programmes have evolved to keep pace.

Britta Wyatt joins PatSnap to discuss current trends in start-up incubation, what the business world can learn from universities.

As widespread unauthorized product distribution reaches a new level of complexity, brand owners are finding themselves mired in a “whack-a-mole” battle against fraudsters. Unauthorized sellers are adept at setting up new sites and marketplace listings almost as quickly as they are taken down. Meanwhile, their multi-level marketing networks allow them to hide behind layers of anonymity.

Please join MarkMonitor brand protection experts Josh Hopping and Annie Wood as they discuss how to generate actionable intelligence and leverage investigative tactics to disrupt and dismantle infringing online networks at their source.

During this webinar, you’ll learn how to:

-Identify interconnected networks of infringing activity and shut them down
-Use test purchases and investigations to support legal action
-Connect the dots between online infringement and physical enforcement

By nature, Trade secrets are invisible and well, secret. They can be many things including a design, pattern or formula and allow a business to obtain some information not generally known to the public. which will give them a particular advantage. But with all this information being so secretive, how can you management those assets in a discrete way, that still provides your company with enough protection?

PatSnap is pleased to welcome back Donal O'Connell, Managing Director of Chawton Innovation Services, for a webinar on trade secret asset management. Some topics covered in this webinar include:

- The seven 'musts' of trade secrets
- A look at some recent, high- profile trade secret court cases
- Trade secret metadata

With social media consumption at an all-time high, companies must be vigilant against burgeoning cases of brand impersonation, false association and improper partner compliance in the social channel. Customers expect an authentic and seamless brand experience, and even one negative experience can have a damaging impact on your social reputation – and your bottom line.

Please join MarkMonitor® Brand Protection experts Kyle Sale and Zachary Wolf as they discuss the most common types of brand abuse found in social channels and best practices for protecting your brand across social and other digital channels.

During this webinar, you'll learn:
-How to detect unauthorized branding on social pages, user names and posts
-Existing social site enforcement policies – and gaps you should be aware of
-What unauthorized use of copyrighted content, images, and trademarks looks like on social media

Online marketplaces in Asia are a fast-growing channel for counterfeit activity and brand abuse. What are the complexities of protecting your brand in these marketplaces and how can you drive a successful enforcement strategy?

Please join MarkMonitor® Brand Protection expert Trevor Robbins as he reveals key strategies for successful monitoring and enforcement in Chinese Marketplaces.

During this webinar you’ll learn:

-How to build a strong trademark portfolio that meets country-specific requirements
-Ways to leverage local partners to understand and build trust with Chinese marketplaces
-Tips for avoiding and resolving enforcement issues

This series describes a comprehensive “business technical approach” to the justification, definition, design and execution of Threat Intelligence Programs.

What do we mean by “business technical approach’ to Threat Intelligence?

Much in the industry is focused solely on one technical aspect or another of threat intelligence data that indicates information about a specific malware family, a set of indicators that can be used to block malicious sites, campaign information that highlights a threat actors profile, their tactic, techniques and procedures. But much of the technically focused content do not discuss how organizations can gather or construct that information themselves, and even more so, how an organization would organize themselves to respond to such data. Much of the output of the industry is providing the fish to organizations rather than teaching the organizations how to fish themselves.

A ‘business technical approach’ is one where we define an approach focused on the business needs, the organization personnel, organizational roles & responsibilities, team structure and those elements’ interaction with technology to address the challenge of successful threat intelligence operations. Our goal is to help organizations build effective Threat Intelligence programs.

With Part 2, we introduced the overall vision of a successful TI Program. In this webinar, we dig into the key elements of the TI program with concrete examples, and key components of the program that must exist including the right team, process, tools, metrics and connections.

We've got bad news for you. It's extremely likely your company is making serious mistakes in the way it uses NDAs. Join this webinar to find out how to fix that.

How well protected are your company's ideas, methods, and intellectual property? Non-disclosure agreements, or NDAs, can play an important role, alongside patents, trademarks, trade secrets, and copyright in ensuring that intangible assets are properly secured.

However, many companies are making significant mistakes in the way that they use NDAs, leaving valuable company assets at risk when discovering and negotiating with external partners, collaborators or suppliers.

Join our webinar to learn:

- How to determine when an NDA is appropriate
- The risk factors you should be aware of
- Common mistakes companies make with NDAs and how to avoid them

This webinar is essential viewing for anyone who is involved with collaborative R&D or managing supply chain relationships.

In the last couple of months, PatSnap has launched a number of different feature updates, and we'd like to share how you can drive the most value from them in your day to day work. We'd also like to share some upcoming features to look out for in the coming weeks.

This webinar will focus on understanding and applying intellectual property knowledge, to the PatSnap platform. Specific topics covered in this session will include:

- A quick summary of PatSnap's recent growth
- How to perform the perfect search with examples of common queries
- Best practices for refining your search results
- PatSnap Workspaces
- How to drive value from our analytical insights reports
- A look into Q3 and some special features to look out for.

This session will be valuable for anyone looking to explore PatSnap in a little more detail, and is for both PatSnap customers, and those who have never heard of PatSnap before.

This series describes a comprehensive “business technical approach” to the justification, definition, design and execution of Threat Intelligence Programs.

What do we mean by “business technical approach’ to Threat Intelligence?

Much in the industry is focused solely on one technical aspect or another of threat intelligence data that indicates information about a specific malware family, a set of indicators that can be used to block malicious sites, campaign information that highlights a threat actors profile, their tactic, techniques and procedures. But much of the technically focused content do not discuss how organizations can gather or construct that information themselves, and even more so, how an organization would organize themselves to respond to such data. Much of the output of the industry is providing the fish to organizations rather than teaching the organizations how to fish themselves.

A ‘business technical approach’ is one where we define an approach focused on the business needs, the organization personnel, organizational roles & responsibilities, team structure and those elements’ interaction with technology to address the challenge of successful threat intelligence operations. Our goal is to help organizations build effective Threat Intelligence programs.

In Part 1 of the CSO Series we introduced the key business and technical requirements of TI programs. In Part 2 webinar we will examine some important definitions to consider in TI and how to start building the program based on the requirements identified in Part 1 of the series. We will introduce to the audience the overall vision of the TI program execution, doing gap analysis on existing security programs and identifying where the TI program can complement and enhance existing investments.

The Chief Executive of the Intellectual Property Office of Singapore joins us for this exclusive webinar.

Singapore's IP regime has been consistently ranked as one of the best in the world. More than 5400 multinational companies choose to set up their Asia-Pacific headquarters in Singapore, using Singapore as a gateway to ASEAN and beyond.

Home to a growing consumer market of 600 million people, ASEAN is a highly attractive destination for investors. Increasingly, digital technologies are changing how business is done by blurring the lines at the borders, creating a truly global marketplace. With a greater focus on innovation to drive profitability, how can companies take advantage of the economic opportunities in ASEAN and globally?

In this webinar, you will discover how the Intellectual Property Office of Singapore (IPOS) is helping businesses accelerate growth with the following solutions:

- Continuing IP education to keep abreast of continuing changes in the IP realm.
- Technology foresighting and a strong IP strategy to help build and sustain a competitive edge in your business.
- Patent acceleration initiatives that will facilitate the protection of your technology globally.
- IP financing and valuation.
- SGD 1 billion Makara Innovation Fund that supports the global expansion of IP-driven companies, from Singapore and through Singapore.

Whether you are a sole inventor, or managing a patent portfolio for a global enterprise, patents are a significant investment that can help to protect your most valuable assets and enable them to be commercialized now, and in the future. However, costs involved with protecting your assets, and maintaining them can quickly add up over time.

Dylan O. Adams, Senior Patent Attorney and Amazon Bestselling Author of "Patents Demystified, joins PatSnap once again for an informative and interactive Q&A-led webinar to share some best practices on keeping your patent costs down.

Some topics covered in this session include:

- Cost of provisional patent & non-provisional patent applications
- Cost of responding to office actions
- How to minimizing your attorney costs
- Issuance and maintenance fees
- Litigation and enforcement costs
- International filing costs

This webinar is essential viewing for anyone looking to slash their intellectual; property bill, and put their IP budget to better use.

R&D is an expensive business – Last year alone, UK companies invested £16.5 billion into research and development, which accounted for 4% of the total global spend.

While 25% of R&D spend came from the higher education sector and 7% from Government and Research Councils, the majority - a massive 66% of this investment, was made by businesses. But there are easy ways that these companies could be accessing even more money to invest in R&D.

Of course R&D delivers benefits in the form of process efficiencies, new products, intellectual property which can be protected and monetized, and is a is source of long term competitive advantage. But the UK government also encourages R&D through significant tax benefits – so why are so many businesses still not claiming enough tax relief for R&D?

Brian Williamson, Managing Director at Jumpstart, the UK’s leading tax credit specialists, joins us for this webinar where he will discuss:

- Why the government cares about R&D investment
- The common “white coat” misconception companies have about R&D
- How to get your accountant or auditor to think like a scientist
- Why companies ranging from startups to multinational companies are leaving money on the table and the options available for claiming it back.

This webinar is essential for any R&D leaders wanting to know more about how to manage their R&D budgets more effectively.

Regulators have been unequivocal in their expectation that companies know who they are doing business with. While pre-onboarding due diligence on third parties has become the cornerstone of most compliance programs, many companies are still feeling their way toward integrating effective post-onboarding monitoring strategies. Join Kroll's experts for an interactive discussion of steps you can take and resources you can leverage to define and execute a sustainable approach to third party monitoring.

Generally speaking, it is possible to protect the ornamentation and shape of an article.
However, it will depend on the jurisdiction as to whether this falls within the genus of patent law, or a separate branch of intellectual property known as a design right.

Graphical descriptions play an important role in helping to validate the originality of a proposed invention or design, as well as when searching for inspiration or similar patents. But are you getting the most valuable insight from your design patent data?

PatSnap will be joined by Alan Engel, President of Paterra Inc, for a webinar which will cover a wide range of topics relating to design patents, focusing primarily on East Asia but will also touch on European and American industrial designs and design patents. Topics covered include:

1. The rising importance of design
2. Design patents in the design world
3. Design patents in the patent world
4. Kinds of design patents
5. Principle designs
6. Related designs
7. Partial designs
8. Assembly designs
9. Graphical user interfaces
10. International treaties
11. Searching design patents
12. Design patent valuation

This webinar is essential viewing for patent searchers and patent data users who are seeing more activity involving design patents and want to ensure they have the correct protection.

This series describes a comprehensive “business technical approach” to the justification, definition, design and execution of Threat Intelligence Programs.

Much in the industry is focused solely on one technical aspect or another of threat intelligence data that indicates information about a specific malware family, a set of indicators that can be used to block malicious sites, campaign information that highlights a threat actors profile, their tactic, techniques and procedures. But much of the technically focused content do not discuss how organizations can gather or construct that information themselves, and even more so, how an organization would organize themselves to respond to such data. Much of the output of the industry is providing the fish to organizations rather than teaching the organizations how to fish themselves.

A ‘business technical approach’ is one where we define an approach focused on the business needs, the organization personnel, organizational roles & responsibilities, team structure and those elements’ interaction with technology to address the challenge of successful threat intelligence operations.

In Part 1 we will examine what drives CISOs and organizations to consider adoption of a threat intelligence practice. CISO’s are focused on Risk reduction to their organizations but may not have a fully defined set of requirements on who, how, where Threat Intelligence can assist in that high-level goal. They may require a solid business case to justify the investment and have a supporting set of well-defined business and technical requirements. Some key questions help formulate the executive’s plan.
-What are the costs of solving these requirements?
-How can my organization’s revenue be protected while investing in TI?
-What is the right balance of both tactical and strategic Threat Intelligence-driven responses?
-Where can existing investments be leveraged?

Battery technology powers devices around the globe and innovation are key to the power and storage economy. The use of big data is ubiquitous. Watch this webinar to learn how you can use big data to your advantage in patent prosecution for the dynamic and swiftly changing field of batteries.

Patentanwältin und Autorin Dr. Carmen Tesch-Biedermann schließt sich PatSnap für ein Webinar an, bei dem es um dieses Thema geht: Warum sollten sich auch Manager mit dem Thema "Patente" befassen?

Das Ziel des Webinars ist es, Patente aus der Management-Perspektive zu betrachten und an jene Entscheidungsträger in Unternehmen heranzutragen, die sich nicht täglich mit Patenten beschäftigen, um Vorurteile abzubauen und sinnvollen Gebrauch von Patenten für ihr eigenes Unternehmen zu machen.

Aus dem Inhalt:
- Patentstrategie als Wettbewerbsvorteil
- Wissen, worum es geht: Schutzrechtsbasics
- Wissen, was geht: Patente und Patentierungsanforderungen
- Wissen, wie es auch geht: Alternative Ansätze
- Wissen, was die Anderen tun: Patente von Wettbewerbern
- Wissen, was verboten ist: Patentverletzung und Haftungsfragen
- Wissen, wem die Erfindung gehört: Arbeitnehmererfinder und Kooperationspartner
- Wissen, was es kostet: Honorare und Gebühren
- Wissen, das zählt: Patente aus strategischer Sicht

While innovation intelligence provides a wealth of data regarding future drug possibilities and their attachment to therapeutic areas, this information can be difficult to extract and integrate into workflows and processes. As such, it is hard for organizations to formulate a targeted strategy based on all the information available.

In this webinar, we will be investigating the ever increasing pressure to improve collaborative efficiency between R&D, IP and other divisions within pharmaceutical organizations in order to drive successful drug discovery and commercialization.

We will also be discussing:

- Approaches that can be taken to overcome these difficulties
- Steps that can be taken to align all teams during the entire phase of discovery & commercialization
- How to use innovation data systematically to drive further success and explore new opportunities

How do you gather intelligence about a judge, to pitch a new client or inform case strategy? A blast email to colleagues just won't suffice anymore. Join this 30 minute webcast, where our speakers will discuss how Legal Analytics helps you predict your judge's behavior, based on data from all dockets from prior cases: Time to termination/trial/other case milestones, transfer rates, case resolutions, damages, remedies, findings, and more. Your competition uses Legal Analytics to win the client and the case; can you afford NOT to?

R&D represents a significant investment for most companies, but innovation leaders often struggle to accurately measure the output of their R&D activities. The number of new product launches, or revenue generated from products developed through R&D are too simplistic, and can make it difficult to justify investment in long-term R&D projects.

Dr Dierk-Oliver Kiehne, CEO at InTraCoM GmbH, a leading patent valuation consultancy, joins us for a live webinar where he will discuss how patent valuation data can be used to analyse the output of R&D activities.

He will explore:
- How patent valuation data can be used to measure R&D efficiency
- Why it makes sense to use an indicator approach to patent valuation
- Examples of companies who are achieving extremely capital-efficient R&D
- Other ways that IP value can be used to drive corporate strategy

This webinar is essential viewing for all R&D leaders who are interested in understanding patent valuations and measuring the ROI of their R&D activity.

Ransomware, spear phishing and third party breaches have become a huge problem as organizations become more connected online and expand their cyber footprint. When even the largest and most
sophisticated global organizations, government agencies, and multinational banks are routinely penetrated and taken offline by cyber criminals, how can a concerned enterprise quickly and cost-effectively evaluate their own risk?

During this webinar, Vice President of Intelligence Operations, Eric Olson, and VP of Cyber Security Center, James Carnall, will discuss how organizations can evaluate their internal and third party cyber risk to:

· Minimize your attack surface for increased visibility
· Make smarter and more cost-effective investments in your security posture
· Proactively look for potential leaks, theft of sensitive data or other holes in your security posture