Amy Konary, Research Vice President – Software Licensing & Provisioning, IDC
For cloud service providers and established on-premise software publishers alike, SaaS presents a new opportunity to give customers what they want—while ensuring recurring revenue streams and exploring new markets. This has the software industry racing to get to market with the next great cloud service, but as with traditional on-premise software delivery, it is not just about building the right app! Amy Konary, Research VP – Software Licensing & Provisioning, IDC, will use this time to focus on the policies and technologies that ISVs who are offering Software as a Service (SaaS) will need to have in place in order to support effective and flexible monetization models for their services. Amy will also preview her soon to be released research report: “As Cloud Applications Mature, so do Monetization Models: An Operational Assessment.