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The Basics of False Advertising

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Jeff Eichen, Partner, Connolly Bove Lodge & Hutz LLP
• How to distinguish between statements that might be subject to false advertising claims and mere "puffery"
• What types of evidence might be needed to refute a claim of false advertising, and where to find that evidence
• How to use false advertising law as a weapon against a competitor's advertising campaign
Nov 10 2010
60 mins
The Basics of False Advertising

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  • Title: The Basics of False Advertising
  • Live at: Nov 10 2010 5:00 pm
  • Presented by: Jeff Eichen, Partner, Connolly Bove Lodge & Hutz LLP
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