IT Project Management

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The IT project management community on BrightTALK includes thousands of IT project and portfolio management professionals. Find relevant webinars and videos on agile methodologies, scrum strategy, project management processes and more. Attend live webinars or view on demand content presented by recognized thought leaders in the IT project management industry.
  • IT departments are challenged with maintaining systems while being charged with innovating to help their organisational productivity. Maybe you want to re-position IT as an innovative, changing and improving force but just can’t make it happen.

    In this webinar, we will address the challenges to introducing IT innovation in an organisation. Then using a number of real world examples, we will lay out a range of business and technology integration techniques and approaches proven to foster continual user centered service improvement.

    Subjects covered include: The IT Innovators Dilemma, Why ITIL Can’t Innovate, The Upgrade Fail, The UBER technique, Building an Innovation Machine, Pizza and Agile Improvement, and Gamification of Ideation.
  • According to research from Content Marketing Institute and MarketingProfs, 77% of B2C marketers and 93% of B2B marketers are doing content marketing. That’s a lot of blog posts, webinars, SlideShare presentations, and ebooks. With so much content being produced, how do you ensure yours stands out?

    In this webinar, you'ill get real-world examples of what content has worked and what has missed the mark.

    You will learn:

    - Ideas that you can apply to your own content marketing efforts
    - Real-world content marketing use cases
    - Tips to keep the creative juices flowing as you create content
  • July 9, 2015 at 1 pm ET/10 am PST

    The role of the CMO is more complex than ever before, and the battle to win over the customer can appear daunting. With over 120 digital marketing channels to choose from, and more than 2,400 products available to manage them, it is inevitable that marketing technology takes a driving seat. More technology means the CMO has now set up camp in the CIO's territory.

    But this doesn't have to lead to the next office battleground (we all remember the Great Sales & Marketing Wars of the '90s, right?); there is a way forward.

    We'll explain how marketing and IT executives can make cross-functional, cross-methodology teams work, without fisticuffs. We'll cover best practices to reduce fire drills, manage resources, and drive productivity. Those siloes that are in the way? Look out because we're going to bust 'em. Like peanut butter and chocolate, the CMO and CIO can work together to deliver awesome, tasty, results - we'll show you how that begins.

    After this webinar, you'll:

    * Identify problem communication areas within your organization that can lead to internal war
    * Learn how to speak fluent CIO, and discover your inner process junkie
    * Discover new, exciting acronyms, and find out why they're deadly important to your continue growth
    * Find out why fluidity will be the next big thing in executive circles

    It's time to sign up to avoid a war, not create one. Join us...


    Speakers:
    Stewart Rogers, director of marketing technology; VentureBeat
    Philip Sheldrake, technology analyst and managing partner, Euler Partners
    Adam Messano, senior project manager; Advanced Auto Parts
    Eric Lopez, sales engineering manager; Workfront Inc.

    Sponsored by Workfront
  • Does your organization have a reliable way to intake project ideas? Do you struggle with how to determine whether project requests align with business strategy? How do you know if the costs will outweigh the benefits?

    Join us for a webinar, where we will explore these topics and more. We’ll discuss:

    •Providing a standardized idea Input form, making it easier to evaluate potential projects when all ideas have the same fields, rather than having to compare Excel spreadsheets, Word documents and other forms of project requests.

    •How to determine alignment with strategic objectives
    •How to determine relative priority
    •The best way to evaluate costs and benefits of high priority ideas
    •How to use Idea portfolios for what-if scenarios
    •And finally, converting ideas to projects (most of the data entered is carried across)

    After discussing these best practices, we’ll use CA PPM show how they can be implemented as a real world, practical solution!

    Register today!
  • How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

    Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

    In this session you will:

    * See the data highlighting major trends driving interest in "WCM in the Cloud"

    * Understand the pros and cons of moving your WCM to the Cloud

    * Master the role of the cloud in delivering great digital experiences.

    * Build support and a roadmap to use the cloud in your digital experience delivery strategy.
  • The application economy has fundamentally changed the relationship between the enterprise and its customers. The trends of this new business world—the cloud, mobile and social—mean that software is now the predominant choice for consumers to experience companies and their brands. Have you ever considered how you differentiate your products and applications for success in this fast paced application economy?

    In this webinar, Andy Jordan discusses innovative ways to deliver intuitive, engaging products and applications in this fast moving, highly competitive environment. He will explore how organizations are selecting the right products, applications and prioritizing feature requests while staying in alignment with business strategies. You will also learn about:

    •Efficient and effective resource investment – how to get the most return from your people in the fast paced modern environment
    •The need to focus on net benefits, not project constraints
    •The need for clear, consistent top down guidance
    •The need to effectively respond to (and predict) shifting strategic needs

    Don’t miss this thought provoking webinar that’s guaranteed to make you rethink how to deliver the products and features that will deliver real results.

    This event qualifies for 1 Project Management Institute Professional Development Unit (PDU) credit.
  • Digital initiatives are very cross-functional by nature. Gaining and maintaining alignment on priorities can be quite difficult, particularly given the fast pace of retail and siloed nature of most retail organizations. Thus, the drive to achieve business benefits from digital initiatives can be elusive. In this webinar, we will discuss importance of governance and managing digital initiatives as a portfolio.

    Attendees will learn:
    •Leading practices for driving alignment on digital priorities
    •How to ensure digital efforts meet changing business needs and lead to business benefits (both near-term and longer term).

    This event qualifies for Project Management Institute (PMI) 1 Professional Development Unit (PDU).

    In accordance with its Privacy Policy, CA Technologies may disclose your registration information with its partner(s) which assist with this presentation. For more information about CA’s disclosure practices, please visit the CA Privacy Notice here http://www.ca.com/us/privacy.aspx.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Jon Cifuentes' VB Insight report, which will be published in September, 2015.

    Check out VB Insight to access Jon's report and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Project Portfolio Management is often seen—and sold—as a tool for IT. PPM is embraced by IT as a way of gaining control of their world to focus on managing scarce resources and making or prioritizing decisions. Guess what, IT isn't the only team with scare resources, making bad decisions and no priorities. If a company is only using PPM for IT they are missing the real value. Managing all types of business strategies through projects is a must for every business, and successful customers have realized the real value of PPM to make better choices, balance opportunities and meet goals.

    In this webinar, Mark Mullaly examines how the role of PPM can be expanding and why PPM isn’t a tool for just one part of the organization; it is a way of thinking and working that can benefit everyone.
  • As Agile has gone from acceptance to leadership in project execution for many organizations, it is only natural that those organizations look to implement Agile philosophies at the strategy level. Organizations must now learn to harness the power of their Agile teams to drive delivery of the right products, applications and features at the right time.

    In this webinar, Andy Jordan will provide insights on how the business is scaling agile across their organization. Learn how businesses can set strategic guidance and create organization alignment from strategy to product to delivery, including:

    •Prioritizing portfolio elements using Agile principles
    •Balancing portfolio needs with financial restrictions in an Agile world
    •Ensuring Agile teams are delivering optimal results for their work
    •Communicating Agile approaches to the organization in ways they can understand and leverage

    This webinar will challenge your thinking of portfolio definition and execution, register now to ensure you are able to effectively and efficiently add Agile to your annual planning processes.
  • You have seen the value of PPM. You understand its promise, and you embrace its principles. You endeavor to deliver the best possible value to your customers, and PPM is an essential tool to help you do that.

    Yet if PPM is only being used within IT, it is only living up to a fraction of its potential. While PPM has helped IT organizations get control of their resources and priorities, it is often seen to be focused on solving IT’s problems, not the organization’s. It doesn’t have to be that way. But making the case for PPM means you need to demonstrate what it can do for the organization as a whole, not just what it does for you.

    In this webinar, Mark Mullaly guides you through making the case for PPM as a tool for the whole organization. If you are an IT executive that values PPM but struggles to communicate that value to the rest of the organization, this is the presentation for you. In it we’ll guide you through building the case for change in adopting PPM organizationally. You’ll explore how to present PPM as a tool for collaboration and cooperation, not just command and control.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in December, 2015.

    Check out VB Insight to access John's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Implementing PPM organizationally isn’t about defining the structure you need. Effect PPM is about making it work in the structure that you already have. The focus of PPM is about the envisioning, evaluating and delivery of effective value. Value gets delivered at the front-line of the organization, and that is where PPM needs to best play a role.

    Too many PPM implementations assume that PPM is focused on only one part of the organization, or on one type of projects. Worse, there is often a presumption that to implement PPM requires organizational restructuring and the creation of new organizations, roles and processes.

    The most effective organizations leverage PPM to enable making and delivering on their strategic priorities. Success is not about structuring the organization in order to adopt PPM, it’s PPM serving the needs of the organization. In this presentation, Mark Mullaly highlights the strategies, approaches and principles necessary to bring your strategy to life and ensure it delivers value. He defines what it takes to realize success in the organization that you have today. You’ll get practical, pragmatic insight about harnessing PPM as an approach that serves your requirements, not one that drives your processes.