Elisabeth Cullivan, Product Marketing
The “impersonal” world of self-service has taken over. It has become the preferred method of interaction. At the very minimum an organization must provide equivalent service across all touch-points – telephone, email and web self-service. In fact, it has gone one step further to a demand for cross-touchpoint service. The IT organization must move from a multi-channel approach to an agile approach – regardless of where the request begins, it may finish in another channel.