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Sales Management

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  • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Jason Allen, VP Multi-Channel, GameStop Recorded: Aug 16 2016 61 mins
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers
    * Jason Allen, VP, Multi-Channel at GameStop
    * Marissa Tarleton, CMO, RetailMeNot
    * Stewart Rogers, Director of Marketing Technology
    * Rachael Brownell, Moderator, VentureBeat


    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!
  • Why Sales Coaching is More Important than Sales Managing Why Sales Coaching is More Important than Sales Managing Branden Burdick, Manager, Marketing Development, PeopleAdmin and Amir Motameni, Community Manager, BrightTALK Recorded: Aug 11 2016 30 mins
    Moderated by: Amir Motameni, Community Manager at BrightTALK

    Join Branden Burdick, Manager, Marketing Development, at PeopleAdmin, as he discusses how to effectively coach and motivate your sales team.
  • Turn Sales Managers into Highly Effective Coaches Turn Sales Managers into Highly Effective Coaches Norman Behar, CEO & Managing Director at Sales Readiness Group Recorded: Aug 3 2016 32 mins
    Improve performance with sales coaching

    Research shows that effective sales coaching can dramatically improve performance of sales teams -- in some cases driving up revenues by 20% or more.

    In this one-hour webinar Norman Behar and Ray Makela, managing directors of the Sales Readiness Group, share best practices and strategies for implementing an effective sales coaching program for your sales organization.

    Learn how to:

    · Develop a coaching culture and mindset

    · Analyze and discuss performance

    · Apply the five-step coaching model

    · Overcome sales coaching challenges


    About Sales Readiness Group:

    Sales Readiness Group (SRG) is an industry leading sales training company that helps businesses develop highly effective sales organizations. SRG solutions include comprehensive sales training, sales coaching, and sales management programs that deliver sustainable skills improvement.
  • Not Everyone's Cut Out to be a Sales Coach. Are You? Not Everyone's Cut Out to be a Sales Coach. Are You? Deb Calvert President, People First Productivity Solutions Recorded: Aug 3 2016 48 mins
    Coaching isn't the same as managing, mentoring or teaching. Effective sales coaching requires specific skills and processes. Most Sales Managers have no idea what Sales Coaching really is. Join us to find out!
  • Aligning the 3 Processes of Sales Aligning the 3 Processes of Sales Jeb Blount author of People Buy You Recorded: Jul 27 2016 32 mins
    (This webinar has been moved to July 27th due to speaker availability - we apologize for the inconvenience and will see you then.)

    The Sales Process is the hero and main character of countless sales books and most sales training programs. It is also a shape shifting chameleon that takes on different forms, labels, acronyms, layers and complexity. Depending on the complexity and length of sales cycle the steps expand or contract with sub-steps.

    Yet while sales trainers and leaders drill the sales process into their salespeople they ignore they other two processes that when aligned with the sales process create serendipity.

    The failure to align the 3 Processes of Sales explains why so many salespeople struggle to produce predictable performance. Why, for the vast majority of salespeople, the sales process and outcomes (closing or losing the deal) seems to be completely random. Why prospects are so turned off by and seek to avoid salespeople altogether.

    In this webinar delivered by Jeb Blount, bestselling author of People Buy You and Fanatical Prospecting you’ll gain insight into:

    - How to align the 3 Processes of Sales to close more deals
    - Developing more robust buyer and stakeholder maps
    - The foundation of an effective sales process
    - How buying decisions are really made
  • BrightTALK Sales Panel: How to Improve your Outbound Sales Strategy BrightTALK Sales Panel: How to Improve your Outbound Sales Strategy Ron Parshad, Chris Schaefer, Jordan Mifflin, Amir Motameni, David Lim, BrightTALK Recorded: Jul 13 2016 47 mins
    Moderated by: Amir Motameni, Community Manager at BrightTALK

    Please join Ron Parshad, Director of Global Sales Development, Chris Schaefer, Sales Executive, Jordan Mifflin, SDR and David Lim, SDR as we discuss how to implement a stronger more effective outbound strategy for H2.
  • George Kinder on Developing a Mindfulness Practice: Part 1 George Kinder on Developing a Mindfulness Practice: Part 1 George Kinder Recorded: Jul 13 2016 61 mins
    Spend an hour with George Kinder as he leads a group meditation and discusses how to develop a mindfulness practice for yourself. There will be time for Q&A and discussion.

    Can’t Miss Takeaways -

    - You will:Learn the daily practice of Mindfulness and how it delivers practical benefits.
    - Have access to an audio guide to a daily Mindfulness practice.
    - Receive a free on-line copy of George Kinder’s book, Transforming Suffering into Wisdom: Mindfulness and The Art of Inner Listening.
  • Account-Based Marketing: Fad or Fabulous ? Account-Based Marketing: Fad or Fabulous ? Peter Strohkorb Recorded: Jul 7 2016 46 mins
    Account-Based Marketing is a hot subject at the moment.
    What is it ? How does it work ? And what does it do ?
    Come join international CX and Smarketing expert Peter Strohkorb to find out and to have your questions answered.
  • Proactive Prospecting: Dynamics of Successful Outbound Calling Proactive Prospecting: Dynamics of Successful Outbound Calling Tibor Shanto, Principal, Renbor Sales Solutions Inc. Recorded: Jul 7 2016 42 mins
    There is more to outbound calling than a list, a dialer, and value props. Successful prospectors know they have to manage the dynamics if they are to engage with buyers. This webinar will focus on the critical elements of executing a quality outbound call. From voice mail to talk track to impact question to handling the most common objections. This is about how to do it, step by step, no academia here, nothing but a proven methodology for efficiently and effectively turn cold calls to conversations to prospects.

    Topics covered:

    -Developing client/prospect objectives
    -Develop approach for engaging with prospects and setting appointments
    -Create company and individual opening approach – Talk Track
    -Review managing techniques for common and recurring objections
    -Master voice mails that get return calls
  • How Microsoft's Purchase of LinkedIn Will Impact Your Sales & Marketing Strategy How Microsoft's Purchase of LinkedIn Will Impact Your Sales & Marketing Strategy Kurt Shaver, Founder, The Sales Foundy Recorded: Jul 6 2016 48 mins
    Microsoft’s acquisition of LinkedIn for $26.2 billion is one of the largest tech acquisitions in 20 years. The acquisition of the world’s largest social network for business by the world’s largest software company is bound to have far reaching effects for many decades.

    But what does it mean to your business right now?

    The short answer is that companies need to become a “social business” now in order to remain competitive in the future. Waiting until LinkedIn is fully integrated in Windows XX is like sticking with typewriters when personal computers hit the market.

    Join LinkedIn and Social Selling expert Kurt Shaver as he explains how this milestone deal will impact your business. A former Silicon Valley software sales executive, Kurt has spent the past five years (10,000 hours) training companies like Hewlett Packard, Ericsson, and CenturyLink on advanced LinkedIn and Social Selling techniques.

    This Executive Education session is designed for Sales and Marketing leaders.

    Attendees will learn:
    · What’s in it for Microsoft?

    · What changes can you expect in LinkedIn?

    · What steps should your company take today to avoid getting left behind?


    The first 100 to register will receive a free download of the digital Social Selling Boot Camp program (a $39 value).

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