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Show Me Your Stack! with Jesse Noyes, Kapost Jesse Noyes Sr. Director of Marketing, Kapost What tools do marketers at Kapost rely on? Find out on Lattice's Show Me Your Stack! with Jesse Noyes.

In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

About Jesse Noyes:

Jesse Noyes is the Senior Director of Marketing, Content and Product at Kapost. Before Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. You can hit him up on Twitter @noyesjesse.
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May 28 2015
63 mins
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  • What tools do marketers at Kapost rely on? Find out on Lattice's Show Me Your Stack! with Jesse Noyes.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Jesse Noyes:

    Jesse Noyes is the Senior Director of Marketing, Content and Product at Kapost. Before Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. You can hit him up on Twitter @noyesjesse.
  • Why do people do the things they do? As marketers, we're constantly asking why, and how, buyers buy. The truth is the ways in which we shop and consume are drastically different than ever before.

    In this session, Katie shares some of the thinking, research, and ideas from the world of psychology that she's found in her own attempt to understand why buyers (especially B2B) do what they do. She'll also share some strategies for addressing this brave new world of marketing, as we all work to keep up, and stay relevant. Join Katie as she uncovers the truths about today’s B2B buyer. 
  • The need to share content -- securely, collaboratively, immediately -- is critical to your job. You’re working with outside agencies and business partners, sharing documents that contain sensitive data like product designs, ad campaigns and customer data, to name just a few.

    According to research from the Ponemon Institute, more than six out of ten people report having accidentally forwarded files to individuals not authorized to see them. It’s time to create some good habits that will allow you to collaborate with internal and external resources and be 100% compliant with the regulations that govern your industry.

    Please join us for an interactive presentation about how new habits and tools can make it easy for you to be efficient and compliant, without sacrificing speed or creativity.
  • TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. Addressable TV is changing television advertising for marketers everywhere, and today, over 40 million pay-TV households in the U.S. are able to receive an addressable TV ad. If you are interested in addressable TV but don’t know where or how to start, this webinar is for you.

    Tom Hagopian, vice president of advanced advertising for DIRECTV, and Tracey Scheppach, executive vice president for Starcom MediaVest Group, will be leading a live discussion outlining how addressable TV works and will reveal how the technology is:

    - Reimagining TV advertising and providing unique benefits
    - Improving media buying, engagement and key brand metrics
    - Optimizing campaign efficiency for retail, auto, insurance, and more
  • The website is the center of your marketing universe: it’s your foundation for brand awareness, customer engagement, sales leads and revenue. Because websites serve so many functions and have so many moving parts, it's a serious undertaking to design, build, launch and manage a site. At the center of killer websites is a great Content Management System.

    Watch this 30-minute or less webinar that reveals the ways you can leverage key features of your CMS to attract new visitors, sustain longer visits and drive more returns.

    This webinar covers:

    - Content personalization
    - How to use analytics to inform content strategy
    - Advocate marketing and visitor engagement
  • If you only sold to a few hundred local people from one shop on a single street, all your knowledge about your customers would be in one place, and you’d look smart whenever a customer walked in. But if that’s not your world and you market to millions of people in hundreds of places, then this webinar is for you.

    Join Lindsay Chastain, director of digital marketing at Sephora, to learn more about how Sephora adopted data onboarding to track the offline impact of their digital marketing efforts. You will leave this webinar with a clear understanding of how brands are using LiveRamp to onboard data and:

    - Understand whole customer journeys
    - Accurately measure the impact of marketing
    - Determine which marketing and advertising investments worked
  • By now, most B2B companies have started their content marketing journey. But some are far more successful than others. Many are realising that simply producing content and hoping it gets discovered and shared just doesn’t do the trick anymore.

    This session takes content marketing apart and analyses what works. It's based on Velocity's experience helping all kinds of B2B brands turn content strategy into action. Get these things right and your content marketing will be far more likely to succeed.
  • SEO has changed. It's less technical and much closer related to marketing - Content Marketing, in particular. The websites that win create compelling content with their audience in mind. Join us as we explore the evolution of SEO and the critical role content plays in search engine rankings.

    Michael Peggs is the founder of Marccx Media, a content marketing agency where content attracts clients. Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships. He is also a blogger and podcaster, hosting the iTunes Top 10 New & Noteworthy podcast You University - The Personal Branding Podcast.
  • The All Blacks are the most successful sporting team on the planet – with an extraordinary winning percentage of 94% over the last decade. But it hasn’t always been straightforward. In this Webinar, best selling author, speaker and consultant James Kerr explains how the world’s most successful sporting team hit rock bottom in 2004 and how they used language, ritual and storytelling to turn their fortunes around. The lessons are directly applicable to achieving a sustainable high performance environment in whatever field you compete in.

    James Kerr is a bestselling author, speaker and leadership consultant specialising in high performance business, sport and military environments. Recent clients include the US Navy Seals, the FBI, UK Sport, the English Rugby Football Union, UK Swimming, UEFA, the Premier League, HSBC, Shell, Adidas and the Savoy. His latest bestseller, Legacy, reveals 15 leadership lessons from the world's most successful sporting team, the All Blacks, and he is a regular contributor to broadcast and print media including the Guardian, Times, Daily Mail, Bloomberg, BBC and the Telegraph. He lives in London.

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