B2B Marketing

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Guidance and best practice advice for B2B marketers

This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.

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Who Owns Social Selling? Bridging the Divide Between Sales and Marketin Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud and Amy Stephens, Senior Marketing Manager, LinkedIn Digital disruption has revolutionised the sales and marketing landscape – 72 per cent of buyers use social media to research before making a purchase, and 81 per cent of buyers are more likely to engage with a strong professional brand. To reach buyers, sales and marketing teams must align themselves to create a compelling social media presence.

Join LinkedIn and Oracle Marketing Cloud as they draw back the curtain and explore how to bridge the divide between sales and marketing.

You'll learn:

• Why social selling is important and valuable to both sales and marketing.

• Which team is responsible for owning social selling.

• How to implement a social selling strategy across both teams.
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May 21 2015
40 mins
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