Technology Marketing

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Real life case studies and insights from leading technology marketers

Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.

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Using Automated Email to Drive pre-MQL Engagement with Personas Ceri Jones, VP of Demand Generation, Basware A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline. Read more >


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  • A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.
  • Trouble slicing data just the way you want? Survey data got you down? Trouble slicing data just the way you want? Why is it that sometimes data is easy to analyze and other times it seems nearly impossible? This session will explore the wide variety of data out there in the world. We'll look at:

    ·Excel files with odd "shapes"
    ·Working with multiple flat files that contain separate 'chunks' of the same (or similar) data
    ·Free tools that can help you collect, scrape, reformat, and edit data from the web and other sources, all with the idea that all data should have the same chance to express itself!
  • Your customers’ lives are glued to their mobile screens and their decisions are increasingly being influenced by what they can or can’t do on their device of choice, in their “mobile moment” of need. Successful brands win those mobile moments with personalized communication at scale. This requires changes in the tools we use, as well as a mindset shift in how marketers communicate with customers.

    Kahuna CEO Adam Marchick and guest speaker from Forrester Research, Senior Analyst Jennifer Wise, tackle these subjects in the webinar, “Communication Gets Personal: The Next Generation of Mobile Marketing Automation.”

    In this webinar, you’ll learn:

    -- Why successful brands are moving away from marketing at customers to communicating with them
    -- How to make automation personal through a deep understanding of user behavior and continuous optimization for higher engagement
    -- The technical requirements for acquiring, engaging, and retaining customers in their mobile moments
    -- How Mobile Marketing Automation is evolving into Communication Automation
  • Ad blocking has dominated headlines in the marketing world for months, generating a robust debate about the legality, ethics, and financial ramifications of the software.

    Regardless of your position, the fact remains that more than $10 billion in U.S. ad revenue is expected to be lost this year, and that’s the estimate before Apple’s launch of iOS9 on September 16th, which will allow mobile ad blocking on iPhones for the first time.

    -Ad blockers will cost publishers nearly $22 billion in revenue this year
    -200 million people worldwide regularly block ads
    -Usage increased by 41% globally in the last year

    As an advocate of the digital marketer, TapInfluence is excited to co-host PageFair, the authors of the most quoted ad blocking study in the industry, “The Cost of Ad Blocking, 2015 Global Ad Blocking Report,” for an exclusive webinar.

    The impact of ad blocking is undeniable. Cut through the media hype and hear about alternatives. Get the facts straight from the source and learn what it means for the future of Digital Marketing.
  • Being able to set the appropriate context to ask real questions of this massive quantity of data is how companies will spark change that truly matters. And we must be able to do that now, in the moment – and not minutes, days, weeks, or even months later.
  • Are you a marketer looking for ways to actually put your data to use? Have you thought about monetizing your data but don’t know where to start? Or maybe you’ve started to realize that all of your customer and online data isn’t as unified as you want it to be? There's no question that quality data is a tremendous business asset, but the majority of companies haven't figured out how best to leverage and optimize the data they have and—importantly—the data they don't own but may have access to.

    Join our guest speakers, Forrester research analysts Fatemeh Khatibloo and Liz Witherspoon, on September 10, 2015 at 10am PT, to learn about strategies to unlock the value of your data, including:

    - How to leverage second-party or “shared” customer data

    - What makes some companies creative data powerhouses while others can’t seem to leverage data strategically

    - How to create a central hub for activating CRM, sales, and other customer data across your marketing stack

    - The ROI Fortune 500 companies experience when they apply what they know about customers in the offline world to online marketing efforts
  • There are now a number of predictive marketing analytics tools that can help marketers better target prospects and run more effective marketing campaigns. But because it’s a new technology, there is also a lot of confusion: What is predictive analytics? What can I use it to do? How do I get started?

    Join John Hurley, Director of Product Marketing at Radius, as he reveals the use cases and benefits of integrating predictive insights to improve the outcomes of your marketing activities.
  • Sponsored by Tableau

    There’s more marketing data available than ever, and that’s exactly why it’s so challenging to truly make sense of it all. While cloud-based data platforms have accelerated the availability and access of marketing data, it hasn’t made the marketer’s job any easier. It’s just the opposite. ‘Mo’ data, mo’ problems.’
    VB Insight’s new research on analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next 3 years. For big market cap B2C companies, it’s closer to a 100 percent increase.

    The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with data.

    Attendees will:
    * Learn the primary objectives for marketing analytics organizations today
    * Get an overview of the massively complex marketing data ecosystem. We counted 800+ vendors in use across 10 key marketing use cases
    * Understand and be able to outline the top vendors available for every use case, who's meeting expectations and who's lagging
    * Gain guidance for the types of advanced analysis your marketing organization needs to be investing in now to compete for customer relevance

    Jon Cifuentes, VB Insight Analyst
    Scott Beck, Program coordinator, Master of Science in Customer Analytics, Xavier University
    Dmitri Williams, CEO, Ninja Metrics

    This webinar will be based on Jon Cifuentes' VB Insight report, published August 21, 2015.

    Check out VB Insight to access Jon's Marketing Analytics report, and to access the latest research on Marketing Technology:
  • Most companies are the center of their own universe. This is the ugly truth plaguing our profession as marketers. But in a dizzying age of marketing technology and data, we have more access to information about our buyers than ever before. Why, then, do so many of our efforts to understand buyers fall short?

    In this webinar, Cintell Co-Founder and CMO Katie Martell will reveal:

    · The top 8 reasons customer intelligence efforts fail
    · How to calculate the value of being customer-centric
    · Strategies for operationalizing buyer insights
  • At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.

    In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.

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