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B2B Technology Marketing

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  • Launching to Leading: How B2B Market Leaders Break Through, Lead,  and Transform Launching to Leading: How B2B Market Leaders Break Through, Lead, and Transform Ken Rutsky Recorded: Apr 21 2016 53 mins
    Why do some companies succeed and others fail to lead? Clearly no one wants to be a market follower. Yet many organizations get stuck as market followers. Even those who win rave technical reviews for their product, often trail less well-reviewed solutions. Their effectiveness never scales and they simply can’t catch up. The leader to them looks like a snowball rolling downhill to success while they feel like they are pushing a boulder up a mountainside.

    This webinar will explore three things that contribute to this phenomenon:
    • The three components of the modern marketing machine
    • How the today’s market dynamics are breaking the machine
    • How market leaders create efficiency, effectiveness AND relevance

    We will then explore what to do differently, and provide a high-level roadmap to getting unstuck and accelerating your journey to market leadership.

    Webinar Attendees Get
    • Free E-book – 6x in 6 Months (for first 25 attendees only)
    • Early Reader Copy of Launching to Leading ; available this spring to the first hundred registrants who attend
    • Free 1 hour consultation on Building Your B2B Market Leadership Machine
  • The Top-5 Trends for B2B Lead Generation Success in Europe 2016 The Top-5 Trends for B2B Lead Generation Success in Europe 2016 Veena Glover (eMedia), Simon Harvey (Demodia), Nigel Cliffe (ValueExchange), Holger Schulze Recorded: Feb 10 2016 48 mins
    Join this webinar to learn about the critical trends and best practices for B2B lead generation in Europe, and how to utilize them for marketing success.
  • How to Prepare Your Business for Inbound Marketing How to Prepare Your Business for Inbound Marketing Marguerite Inscoe, Inbound Marketing Ninja, ReLaunchU Recorded: Jan 21 2016 59 mins
    The inbound marketing methodology for lead generation and lead nurturing is increasingly popular year over year in B2B industries. Yet many business don’t fully understand what it takes to transition to a content driven and automated form of marketing via the internet.

    Everyone wants to experience success as quickly as possible, but not every company is in a position to execute inbound marketing for many reasons. It’s a big change for businesses who are use to event based campaigning, advertising, or cold calling.

    The goal of this presentation is to help you assess - for those who want to transition to inbound marketing - how ready you are to start campaigning. Or perhaps you’ve invested in a marketing automation platform but not getting the traction you’d like to see. In either case, after this presentation you’ll have a precise understanding of what to tackle operationally to make your company's inbound machine roar to life.

    Here are just a few of the issues we’ll address:

    •How ready is your marketing leader and inbound advocate?
    •How ready is your email list?
    •What should your first marketing goals be?
    •What services will you outsource?
    •Appropriate document management for security and version control
    •Is the needed social media protocol in place?
    •Roles of team members

    The presenter, Marguerite Inscoe had a 12 year career in workplace learning and performance before transitioning to inbound marketing 5 years ago. She is a blogger, social media marketer, email marketer, and certified with Hubspot as a partner. This fits around her other full time job as mom, wife, choir member, and a martial arts practitioner.

    Marguerite’s full service agency, ReLaunchU, specializes in internet marketing for B2B companies - particularly those in the consulting and training industries.
  • The CMO Agenda | 7 Ways to Improve Customer Retention and Other Revenue KPIs The CMO Agenda | 7 Ways to Improve Customer Retention and Other Revenue KPIs Kris Nagel | Senior Vice President, Worldwide Field Operations, Vindicia Recorded: Dec 10 2015 44 mins
    As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.
    In this essential webinar, we will explore 7 unexpected ways to improve retention and other critical KPIs:

    1.Marketing flexibility empowers your team to acquire customers
    2.Expand your business model to attract more customers
    3.Proactive channel management builds revenue
    4.Lower involuntary churn to increase revenue
    5.Gain insights by benchmarking billing metrics against peers
    6.Turn business intelligence into opportunity
    7.Support for global growth

    Register for this actionable webinar today. You’ll gain valuable insights to improve your marketing success and boost your recurring revenue streams.
  • 10 Practical B2B Predictive Marketing Use Cases 10 Practical B2B Predictive Marketing Use Cases Angela Zener, SVP of Marketing, Radius Recorded: Dec 9 2015 48 mins
    Predictive marketing is a hot topic for CMOs today but what does it mean from a practical perspective? In this webinar, Radius SVP of Marketing Angela Zener will present the various use cases of predictive marketing and the outcomes expected throughout the marketing funnel. Learn the top 10 use cases that drive faster market expansion, better customer identification and accelerated acquisition. Hear about how companies of all sizes, from growth to established enterprises, have leveraged the power of data science to discover, acquire, and measure markets and improve marketing performance.
  • How to Increase Sales and Decrease Cost with SEO How to Increase Sales and Decrease Cost with SEO Natascha Thomson, MarketingXLerator; Chris Raulf, Boulder SEO Marketing; Steven Zielke, Blappsta; Michael Brito, WCG Recorded: Dec 9 2015 61 mins
    Natascha Thomson, CEO, MarketingXLerator, co-author of 42 Rules for B2B Social Media Marketing: Natascha has over 15 years experience in enterprise marketing, and holds two Master’s degrees. She is an Adjunct Instructor for Advanced Social Media at UCSC Extension Silicon Valley.

    Chris Raulf, Founder, Boulder SEO Marketing: Chris' international background makes him one of the few professionals in the industry who truly live and breath international and multilingual search engine optimization on a daily basis.

    Steven Zielke, Founder & CEO of Blappsta: Steven co-hosts "ROCK the BLOG“, one of the largest blogger conferences worldwide, which takes place in Germany.

    Michael Brito, Group Director, WCG: A frequent guest lecturer at various universities including Cal Berkeley, Stanford University, Syracuse University and more.

    Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients?
    But increased search traffic by itself is not an end goal. It needs to convert into bigger sales and less spending, exactly what you as the CMO are tasked to achieve.

    • Many companies spend a large part of their budgets on PPC. Learn why organic SEO can be a better investment than PPC and how to make it happen.
    • Are you ready for the mobile and App revolution? SEO is no longer limited to website optimization, so how can your organization stay competitive in the inbound marketing race?
    • Why Social Media isn't SEO.
    • International SEO - how can you manage this global challenge?

    This webinar will explain what the modern CMO needs to know about SEO to stay competitive and where SEO fits in the organization.

    Key Take-Aways Include:
    • How to make the most out of SEO for your organization.
    • How to increase sales and decrease cost with SEO.
    • Do you need to have an App?
    • Organic SEO vs. PPC - how should you allocate your budget?
    • Why you can’t forget about customer support when it comes to SEO.
  • How Marketers Can Push the Boundaries of Customer Data How Marketers Can Push the Boundaries of Customer Data David Raab, Principal at Raab Associates Inc., and Adam Corey, Vice President of Marketing at Tealium Recorded: Nov 19 2015 59 mins
    In today’s rapidly evolving marketing technology landscape, the one constant that remains is the need for a centralized source of customer data. With that, it becomes possible to build a unified customer view and create a superior customer experience across all stages of the customer lifecycle, from acquisition and growth to retention and service.

    Join David Raab, Principal at Raab Associates Inc., and Adam Corey, Vice President of Marketing at Tealium, as they discuss the emergence of the real-time customer data platform (CDP) as the critical element to achieving this. They will share:
    - Three components of a CDP
    - Five benefits of the CDP
    - How they work and what to look for
    - Customer case studies and best practices

    Register now to explore how this collection of new technologies allows marketers to re-imagine the boundaries of what can be done with customer data.
  • How Moz used Video to Drive Social and Product Engagement through the Roof How Moz used Video to Drive Social and Product Engagement through the Roof Tori Cushing, Customer Success Engineer, Moz Recorded: Nov 19 2015 42 mins
    Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.
  • Mobile Marketing Benchmarks: How Do You Stack Up? Mobile Marketing Benchmarks: How Do You Stack Up? Doug Roberge, Strategic Services Consultant, Kahuna Recorded: Nov 18 2015 44 mins
    No matter how your push notification, in-app, or email strategies are performing, you’re likely wondering, “How do they compare to industry benchmarks? What’s the average for my industry? How are competitors fairing?"

    Industry benchmarks answer many of these questions, and we’ve got them for you.

    Join us for a webinar on November 18th, where Kahuna will present data from its second Mobile Marketing Index. Drawn from nearly 400 million user profiles and roughly 500 million events per day over the course Q3 2015, The Mobile Marketing Index takes an in-depth look at opt-in rates, user retention, goal achievement, opt-out and uninstalls, as well as the impact mobile has on email consumption.

    In the webinar, you’ll learn:

    -The average retention rate across 15 specific verticals after 30, 60 and 90 days
    -Industry averages for opt-outs, uninstalls, and unsubscribes
    -The impact mobile is having on email open rates and click-to-open rates
    -How brands can use this benchmark data to optimize their mobile marketing strategies
  • 5 Techniques for Audience Expansion 5 Techniques for Audience Expansion Aruna Paramasivam, Media Math; Christopher Curtis, Connexity; Rebecca Stone, LiveRamp Recorded: Nov 18 2015 30 mins
    In the digital marketplace, your customers are engaging with dozens of partners and hundreds of offers each day. Measuring behavior has always been a critical component of your marketing because it’s what lets you learn about the preferences of your customers.

    When your customer data is onboarded with 3rd party partner data, you can open new possibilities and expand the size of your core audience.This knowledge can be your best tool for modeling a new target audience, but how do you apply attributes known about your core audience to your customer expansion strategies?

    Sign up to hear experts from MediaMath, Connexity and LiveRamp speak about:

    – How you can refine your data with 3rd party sources that produce meaningful segmentation
    – How data sources, such as shopper intent data, enables more efficient and targeted campaigns
    – Practical examples on how brands and agencies are actually leveraging new data sources to improve their campaigns

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