Kevin Clancy, Ph. D., Chairman, Copernicus Marketing Consulting & Research
Marketers don't have to wait six months to more than a year for performance information. Today there are widely-available, proven methodologies for forecasting ROI within 30 days after launching a new campaign or product/service.
Kevin will use this webcast to highlight 4 different tools that provide early insights into marketing campaign or new product performance:
1. Hyper-analysis of blog posts
2. Souped-up campaign penetration tracking
3. Novel applications of simulated test marketing
4. After vs. before econometric modeling
Using real-world examples and clear, non-technical explanations, he will help you understand how to translate insights into actions to ensure marketing efforts meet performance objectives. Importantly, discussion will include cross-comparison of costs, timing, and predictive capability.