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Determine the Impact of Marketing Investments in 30 Days

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Kevin Clancy, Ph. D., Chairman, Copernicus Marketing Consulting & Research
Marketers don't have to wait six months to more than a year for performance information. Today there are widely-available, proven methodologies for forecasting ROI within 30 days after launching a new campaign or product/service.

Kevin will use this webcast to highlight 4 different tools that provide early insights into marketing campaign or new product performance:

1. Hyper-analysis of blog posts
2. Souped-up campaign penetration tracking
3. Novel applications of simulated test marketing
4. After vs. before econometric modeling

Using real-world examples and clear, non-technical explanations, he will help you understand how to translate insights into actions to ensure marketing efforts meet performance objectives. Importantly, discussion will include cross-comparison of costs, timing, and predictive capability.
May 11 2010
30 mins
Determine the Impact of Marketing Investments in 30 Days

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  • Title: Determine the Impact of Marketing Investments in 30 Days
  • Live at: May 11 2010 5:00 pm
  • Presented by: Kevin Clancy, Ph. D., Chairman, Copernicus Marketing Consulting & Research
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