Peter Krieg, President & CEO, Copernicus
In the digital age, capitalizing on the biggest opportunities to move shoppers towards your brand and drive sales in different channels requires relevant, executable knowledge of how to most effectively reach and engage target shoppers.
In this webcast, Peter Krieg will discuss an innovative approach to shopper marketing strategy development that drives sales, profits, and brand equity. He will demonstrate how you can apply profit-driven insights to enable highly effective digital programs and improve integration with overall brand strategy.
Learn how to:
• Identify the most profitable group(s) of shoppers to target for your brand
• Determine the touchpoints along the target shopper’s path to purchase that have the greatest effect on sales, loyalty, and advocacy
• Understand consumer buying occasions and the channels they use