Shopper Typologies for Ecommerce

Eric Paquette, Senior Vice President, Copernicus
More and more brands that primarily sell through retail also use their websites to sell direct to customers. A brand’s ecommerce shoppers, however, not only differ in important ways from their retail targets, but also from each other.

Understanding these distinctions is critical to optimizing site effectiveness.

In this webcast, Eric Paquette will describe tools to identify, size, and profile a brand’s ecommerce shoppers and develop strategies to drive increased sales.

He will demonstrate how to:

- Identify the most valuable ecommerce shoppers for your brand
- Understand their needs from the brand’s ecommerce site
- Measure how your site delivers against those needs.
Apr 25 2012
31 mins
Shopper Typologies for Ecommerce
shopper marketing
  • Channel
  • Channel profile
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    • How to use the perceptions of your brand and those of competitors’ to help you identify areas of opportunity.

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Lively, topical webcasts for B2C and B2B marketers.
Tune in for helpful how-to information and big-picture perspectives on burning marketing and business issues from Copernicus' digitally saavy senior consultants and guests.

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