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B2B Email Marketing and Lead Nurturing – Trends for 2012

In B2B marketing, small changes can mean big differences to the success of marketing programmes. Join Tamara Gielen of Plan to Engage and Liz Smyth of Marketo, as they explore best practices and strategies to drive revenue with email marketing. This webinar will also cover the value lead nurturing c
In B2B marketing, small changes can mean big differences to the success of marketing programmes. Join Tamara Gielen of Plan to Engage and Liz Smyth of Marketo, as they explore best practices and strategies to drive revenue with email marketing. This webinar will also cover the value lead nurturing can have on your email marketing programmes.

You will learn about:

Improving the odds of your emails being noticed, read and your offers converted
Developing creative that will improve your click through and conversion rates
Amplifying your email campaigns with social media
Increasing sales-ready leads with segmentation, automated nurturing and follow-up activities
And much more!
Recorded Apr 11 2012 46 mins
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Presented by
Tamara Gielen, Plan to Engage & Elizabeth Smyth, Marketing Director, Marketo
Presentation preview: B2B Email Marketing and Lead Nurturing – Trends for 2012

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  • Title: B2B Email Marketing and Lead Nurturing – Trends for 2012
  • Live at: Apr 11 2012 10:00 am
  • Presented by: Tamara Gielen, Plan to Engage & Elizabeth Smyth, Marketing Director, Marketo
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