Will Critchlow, Founder, Distilled
The individuals who buy B2B products and services are increasingly behaving like consumers online. We call it B2CC (Business to Commercial Consumer). They need to be wooed with content, given reasons to return to your site and incentives to give you permission to stay in touch with them.
I will be covering the why and the how of content marketing for B2B and how it helps you dominate in search and social.
Boss-friendly stats on the arguments for investing properly in content
Strategic approaches to B2B content
Tactical tips and tricks for making the most of your efforts (with examples)