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Ignite the Pipeline! Personalized, Integrated Communications Drive Revenue

Driving engagement with sophisticated B2B buyers requires an deep understanding of their business needs and challenges. In this presentation, you'll see a proven approach to buyer-centric marketing. The outcome - personalized, relevant and integrated communications that drive engagement and rev
Driving engagement with sophisticated B2B buyers requires an deep understanding of their business needs and challenges. In this presentation, you'll see a proven approach to buyer-centric marketing. The outcome - personalized, relevant and integrated communications that drive engagement and revenue.

About Lauren Goldstein:

Leveraging more than 16 years of sales and strategic leadership in direct marketing, Lauren has been at the core of Babcock & Jenkins’ success for nearly 14 years. She has achieved business objectives with campaign results for companies including LinkedIn, Microsoft, Intel, HP, Adobe, Jive Software, Symantec, Getty Images, NetApp, Sterling Commerce and Starbucks.
Recorded Aug 21 2012
44 mins
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Presented by
Lauren Goldstein / VP Strategic Planning / Babcock & Jenkins
Presentation preview: Ignite the Pipeline! Personalized, Integrated Communications Drive Revenue

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  • Title: Ignite the Pipeline! Personalized, Integrated Communications Drive Revenue
  • Live at: Aug 21 2012 4:00 pm
  • Presented by: Lauren Goldstein / VP Strategic Planning / Babcock & Jenkins
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