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Optimising ROI from your email marketing

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Ed Weatherall, director, Mcdonald Butler
Email marketing is still one of the most powerful marketing tools used to drive awareness and stay in touch with our target audience. But how can we monitor how successful it has been in terms of return on investment? This webcast will explore how to measure the return we are getting from our email marketing campaigns, looking at the movement of results through the buying lifecycle, through to positive and qualified leads and how this impacts the overall marketing plan.
Oct 26 2010
61 mins
Optimising ROI from your email marketing

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  • Title: Optimising ROI from your email marketing
  • Live at: Oct 26 2010 2:00 pm
  • Presented by: Ed Weatherall, director, Mcdonald Butler
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