Marketing Cloud 2012

Ian Moyse, Director,
Cloud continues to be hyped considerably and open any IT magazine today and every other page seems to have ‘Cloud’ boldly pushing its way onto the agenda. It was certainly the Zeitgeist of 2011 for marketers, but has the channel really adopted it with open arms?

Ian Moyse has been re-selling cloud solutions through channels for over 7 years and here will provide a summary of his recent findings and experience. Which channels are resisting cloud and why? What are the challenges cloud imposes on channels as we know them? Is there opportunity for a VAR to make good margins on cloud or is it the beginning of the end?

Ian has been widely published on both Cloud and Channel matters and has been keynote speaker at many events. He also runs one of the largest Channel Groups worldwide on LinkedIn. He sits on the board of Eurocloud UK and the Governance Board of the Cloud Industry Forum (CIF) and in early 2012 was appointed to the advisory board of SaaSMax. Moyse was recently awarded global ‘AllBusiness Sales AllStar Award for 2010’ and The ‘European Channel Personality of the Year Award for 2011’ and was named by TalkinCloud as one of the global top 200 cloud channel experts in 2011 and listed on the MSPMentor top 250 list for 2011 which tracks the world's top managed services experts, entrepreneurs and executives. He has also recently been awarded the accolade of Channelnomics 2011 Influencer of the year for Europe.
Mar 20 2012
41 mins
Marketing Cloud 2012
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    Roundtable topics:
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    Panel: To be Announced Soon!
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    Join this panel of experts who will discuss the challenges that social media pose to the financial services sector, how to prove the ROI of their initiatives and the value of social networks for business.
  • Building the Ultimate Online Community in 10 Steps Jun 11 2014 3:00 pm UTC 60 mins
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    Attendees will learn:

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  • How Online Communities Create an SEO Lift for Your Domain May 15 2014 6:00 pm UTC 60 mins
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    Join Mathew Sweezey, author of "Marketing Automation for Dummies," as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve this problem.
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    The connected, digital savvy consumers are more demanding than ever: they expect to receive the right messages and content at just the right time and through the channels they use.

    This requires a often difficult balancing act: making content relevant and self-service whilst not draining the company's resources to do so.

    Join this panel session to learn from the experts how to achieve personalisation through automation and make spinning plates a doodle in 2014.
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    The Building Blocks of High Performance Integrated Marketing
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    Marketers need a better way to stay aligned with prospects beyond the inbox, reaching them anywhere on the Web and throughout the marketing funnel.
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    •Increase lead velocity and MQL throughput to Sales—and ultimately accelerate pipeline and revenue contribution
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    In this panel discussion featuring demand generation and marketing automation experts, we will discuss how B2Bs should outline their Demand Generation strategy … before they make their marketing technology decisions.
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    Moving from tactics to strategy with you Inbound marketing lead generation.
    One of the most important elements of successfully realising the full benefits offered by adopting an inbound approach to marketing is managing the transition from tactical campaign-based thinking to that required for strategic inbound marketing.
    Join Hubspot and Tomorrow People for a 40 min webinar discussing the current B2B landscape of inbound marketing and learn how to transform your performance effectively.
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    Join this webinar to discover:

    - The latest and greatest in marketing automation and file sharing platforms
    - Content collaboration tools that save time and keep branding consistent between teams
    - How centralizing assets can ease global content translation and localization
    - Real-time content and campaign sharing that can spark new ideas and educate your organization
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    In this webinar, Phil Sharp, Senior Marketing Manager of UserTesting, will show you how usability testing can help you get inside your customers’ heads and uncover the hidden problems that are affecting your bottom line.
  • Unnecessarily Naked: The Digital Marketer’s New Clothes Recorded: Apr 17 2014 31 mins
    Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.

    Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:

    ●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline

    ●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns

    ●How to accurately calculate the true ROI and budget of omni-channel campaigns
Real life case studies and insights from leading technology marketers
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.
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  • Title: Marketing Cloud 2012
  • Live at: Mar 20 2012 10:00 am
  • Presented by: Ian Moyse, Director,
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