Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.
360° feedback is widely understood as valuable tool to help employees and managers develop. Crucial, but often overlooked, is that an organization's individual feedback in aggregate can provide a useful lens into the organization's L&D needs, insight into the ROI of L&D programs, and reveal what kinds of strengths it values in employees.
You'll learn how to use Culture Amp Employee Effectiveness to:
- Move from individual feedback to organizational insight
- Better understand opportunities for organizational wide learning and development
- Use data from individual feedback to asses the impact of L&D investments
A strong opening is critical to the success of your presentation today. Learn how to create an “Out of the Box” presentation opening that stands out from the competition and gives your prospect a compelling reason to pay attention.
This educational webinar explores the common hurdles and learning misunderstandings faced when training staff and will help businesses build an action plan that enables course completion and user understanding.
This webinar will enter the current “BIA Controversy” with a description of what works….and what doesn’t.
I learned in 1991 what makes a BIA “not work” when my team and I had to deal with a BIA report that had covered all sites of a global firm.. Key characteristics: it took over 2 years to complete and had cost nearly half a million dollars, did not provide a basis for building a plan, and much of the information was out of date. So I made a few common-sense process changes that made all the difference in going forward to complete useful plans in a reasonable time-frame.
This session is about thinking and planning outside your own organization boundaries as well as inside.
I will use the ‘Great semolina disaster of Yarmouth’ as a case study, looking at what you might reasonably be expected to foresee, and why sharing plans is a good thing. I will also look at some case studies that changed the focus of regulators, who have become increasingly concerned about interdependencies between organizations.
I will then look at what needs to be done to make sure you are working in the right way with the right third parties.
This powerful and transformative webinar is designed with the needs and desires of professional women in mind, to help you:
•Uncover your amazing gifts, talents, and strengths
•Gain deeper insight into how to move forward to shine your unique light and make a bigger impact
•Identify the best direction and action for you now
•Learn the five key steps to take before you make ANY change
•Understand your preferred action-orientation style and what that means for your life and career
About the Speaker
Kathy Caprino, M.A., is an internationally-recognized women’s career success and work-life expert, leadership consultant, speaker, and trainer dedicated to the advancement of women in business. A featured contributor on women’s careers, business, and leadership for Forbes, Huffington Post, and LinkedIn, she is also the author of Breakdown, Breakthrough: the Professional Woman’s Guide to Claiming a Life of Passion, Power, and Purpose. A champion for working women, Kathy is a former corporate vice president, a trained psychotherapist, a specialized career and executive coach, and a sought-after writer and speaker on women’s issues. She is the founder and president of Ellia Communications, Inc., and the Amazing Career Project, supporting women to build successful, rewarding careers of significance.
Visit Kathy’s website: http://kathycaprino.com
This webinar discusses how to leverage auditing skills, particularly IT auditing, to improve BC and DR programs. We will discuss how to design BC/DR controls, examine and analyze them in existing BC/DR programs, and prepare work papers that summarize the audit results. One of the key components of the ISO BC and DR standards is reviewing and auditing BC management systems and DR programs to ensure they are compliant with standards and good practice. We will refer to ISO 22301:2012 and ISO 27031:2011, as well as the BCI’s Good Practice Guidelines, in the course of the presentation.
We live in a world of uncertainty. The BCI Horizon Scan Report 2017 provides clear confirmation that organisations are being disrupted and there are a range of threats that are of great concern.
Cyber-attack is the top concern and while considerable effort goes into reducing cyber threat, an actual attack is not a security issue.
This presentation will help you understand the difference between Business Continuity and Information Security and their role before and after an attack.
In Miller Heiman Group’s CSO Insights latest Sales Performance Optimization Study, on average, only 57% of reps make quota. If you could ask a few insightful questions proven to fill your pipeline with quality deals, would that be a good use of your time? Join Janice Mars, Principal and Founder of SalesLatitude and Shawn Sandy, Chief Revenue Officer of The Selling Agency for a fun and action-packed 45 minutes on how to crush your quota and fuel your pipeline.
The BCI Horizon Scan has become a vital resource to those working in the fields of business continuity, risk or resilience, and as such it is getting a greater number of respondents from a wider range of countries and industries. The 2017 Horizon Scan Report showed that once again it was cyber attack that was the number one threat, with data breaches remaining in second place and network outages third. Adverse weather moved up three places to enter the top five along with security incident.
This video is the fourth and final part of a presentation from Dave Broenen of Cisco Systems telling how Cisco turned the tables to get profitable results from their support organization. In this instalment Dave talks about how to maximize the adoption of your problem solving strategies and overcome the change resistance that inevitably comes with initiatives of this type.
In this third installment of a presentation from Dave Broenen of Cisco Systems telling how Cisco turned the tables to get profitable results from their support organization, we find out how to get your problem solving processes working on a much larger scale. Dave also discusses techniques for overcoming resistance to these new techniques.
In recent years we have experienced ongoing changes in BCM: increasing demands from customers for a validated BC capability, new and/or increased risks such as cyber threats, the need to fully include supply chain continuity, changes in terminology, scope, technology, and planning procedures, and requirements to earn and maintain certifications for our organizations and ourselves. All this is in addition to day in/day out responsibilities. This conjures up a mental image of the performers who keep plates and bowls spinning on poles without letting any of them fall. For BC professionals this at times may even seem like preventing tumbling crockery while riding a unicycle.
This webinar will explore current issues including the changing BC landscape, the division of responsibility for some risks such as cyber threats, and discuss the increasing importance of cooperation, collaboration and communication to avoid gaps and overlaps in efforts to develop a resilient organization.
Wenn eine Krise stattfindet, verwenden viele Unternehmen immer noch manuelle Prozesse als Teil ihres Reaktionsplans. Um die damit verbundenen Risiken abzuschwächen, gibt es ein paar einfache Schritte, die Sie ergreifen können um den Prozess wesentlich zu verbessern.
In diesem Webinar werden folgende Themen behandelt:
- Rollen und Verantwortlichkeiten
- Aktionsplan und Status
- Wirksame Kommunikation
‘What are salaries in business continuity and resilience like?’
This is doubtless one of the most frequently asked questions by new entrants to the business continuity and resilience fields. Patrick Alcantara DBCI, author of the 2017 CI Salary Benchmarking Report, will answer this question and more during this webinar. This webinar will feature the results of a survey of more than 1,100 professionals worldwide.
For many women, the challenge of managing a family along with building a career or business is a daily struggle.
In this webinar, Suzanne Brown, the founder of “Mompowerment”, will provide fascinating insights into how this can be achieved.
Suzanne’s focus has long been on providing a path for women of all backgrounds/sectors to balance part-time work and motherhood. Through her research for her forthcoming book, Suzanne interviewed 110+ women who have successfully made that change.
During this webinar you will learn;
--What are the best ways to create more work-life balance
--How to become more productive
--How changes in population are starting to impact the workforce and what this means to you
--Tips to get the most out of playdates
--Ways to integrate self care into your daily routine
About the Speaker
Suzanne Brown is a strategic marketing and business consultant, TEDx speaker, an expert on and advocate for professional part-time working moms and author of a forthcoming book, out in mid-September. Mompowerment: Insights from Successful Professional Part-time Working Moms Who Balance Career and Family empowers moms to think differently about their career approach and work-life balance. Suzanne blogs weekly at www.mompowerment.com on topics related to helping working moms continue to achieve their career goals and be the moms they want to be.
Mindfulness is the latest buzzword for improving workplace productivity. But it is rarely taught to the sales department. Can mindfulness be applied for improving salesperson performance? Sales trainer and author Jeffrey Lipsius discovered a way that it can. Join him for a webinar introducing his method for applying mindfulness for selling success.
The Connections, Contracts and Outcomes you want are waiting for you to become an “eligible receiver.” When you develop the qualities and apply the tactics that engage them then what you’ve been seeking will also be seeking you.
Jim Cathcart, author of Relationship Selling, The Acorn Principle and The Self Motivation Handbook is one of the top speakers in the world: Sales & Marketing Hall of Fame, Speaker Hall of Fame, TEDx top 1% (over a million views), Golden Gavel Award and more. He has worked with over 3,100 clients in applying this strategy and it will work for you too!
"In order to drive performance, service organizations must leverage their most valuable service asset - people. This is part one of a presentation from Dave Broenen of Cisco Systems telling how Cisco turned the tables to get profitable results from their support organization.
Dave discusses why a strategic, process and people driven approach is critical to delivering a consistent, high quality problem resolution throughout the service organization. He shows how to design a program that fosters results that are profitable and sustainable throughout the organization."
People are the most valuable service asset that an organization has. In this video, which is part two of a presentation from Dave Broenen of Cisco Systems telling how Cisco turned the tables to get profitable results from their support organization, we learn about the issues associated with case difficulty and how having robust problem solving processes can help get to the bottom of even the most difficult case.
Are you creating value in every sales call? Value that differentiates you and makes you relevant for every prospect? Value creation drives sales, and only salespeople can drive value creation.
Join this panel discussion to learn specific ways to achieve sales success, crush your quota, and be the sales pro your customers look forward to meeting with. Deb Calvert from People First Productivity Solutions will moderate with guests Lisa Dennis, founder of Knowledgence, Jeffrey Lipsius, author of Selling to the Point, Brian Burns, host of The Brutal Truth about Sales & Selling, and Michael Pici, Director of Sales at HubSpot.
Join us live to post your questions for the panel discussion and to hear from 4 points of view on everything related to value creation in sales.
By supplying your contact information, you authorize the panelists and HubSpot to contact you with more content and/or information about each of its services. You further authorize the moderator to pass your information to HubSpot for these purposes.
In 2012 RBS suffered a major disruptive IT event impacting customers over a 17 day period. In response to this event RBS reassessed its Resilience Strategy. This session will take you through the banks resilience strategy and how we use it to manage our resilience risk exposure, what we rely upon to support our business and our customers and how we identify and manage the threats we face.
Discover the biggest challenge to both inbound and outbound sales efforts and how to address it so both thrive. In this session, you will learn the key component for success in both your inbound and outbound sales strategy.
To reach today’s modern buyer, sellers need a mashup of inbound and outbound sales activities. Barb Giamanco will share 7 strategies for using social channels and creative outbound approaches to peak buyer’s interest, attracting them to your salespeople like a magnet. That’s the path to generating more leads and sales conversations!
Chris and Gordon argue that a lasting tendency to focus on outdated or improbable threats, risks alienating millennials and may even de-value the BC profession in the future. Take, for example, loss of staff due to a winning lottery syndicate, or even the ever-prominent focus on loss of premises. Whilst we cannot rule out any eventuality, is this really the kind of subject matter that will excite prospective millennial BC professionals?
Talking from their own experience and looking at the 2017 BCI Horizon Scan Report, they discuss the current threat landscape, arguing that with growing digitalisation and increased cyber risks, never before has there been such exciting prospects for young people in BC.
When a crisis takes place many businesses are still using manual processes as part of their response plan. In order to mitigate the risks involved there are a few simple steps that you can take to automate the process end to end and improve your overall success.
This webinar will cover the following:
-Roles and Responsibilities
-Incident assessment teams
-Action plan and status
The BCI Cyber Resilience Report is an analysis of cyber security incidents experienced by organizations across the world, and how they respond to them. These types of incidents are not rare occurrences with two-thirds of organizations experiencing at least one disruption during the previous year, while 15% report at least ten. Furthermore, one third of respondents report cumulative losses in excess of €50,000, while 13% put this figure in excess of €250,000.
Before a pilot is given the keys to fly a passenger jet they spend many hours in a simulator preparing to avoid dire consequences. Troubleshooters in all walks of life prepare for real-life calamities by studying theory and working through case studies none of which replicate the pressure cooker they find themselves in when things have gone pear shaped.
Kepner-Tregoe will be demonstrating a method that has answered our clients needs to hone troubleshooting skills in a safe to fail environment. One that simulates the pressure cooker of a real-live challenge complete with consequences and rewards for actions taken.
•Prevent trial-and-error by narrowing down possible causes BEFORE taking action
•Use only the critical pieces of the troubleshooting process appropriate to the situation
•Learn to solve problems under pressure and restore operations safely and quickly
•Cloud-based simulation that allows troubleshooting practice in a safe-to-fail environment
•Sales cycles dragging on?
•Not getting in front of enough on-profile prospects?
•Frustrated by prospects haggling on price?
•Tired of hearing the same old excuses from your sales team?
If you manage sales people, and any of these types of challenges resonate with you, then sign up for this webinar.
•Learn the importance of having a system for selling, and coaching your people to stick to it.
•Find out why selling features, advantages, and benefits wastes everyone's time.
•Discover how closing for a decision, YES or NO, can improve your sales teams effectiveness and efficiency.
One would think that catastrophic incidents of global proportions would cause organizations globally to exercise extra vigilance in ensuring that these events do not recur, particularly in their proverbial back yards!
Surprisingly, as we continue to analyze events which have caused untold damage and disruption to organizations, we have to ask ourselves; are they becoming less frequent and why do we seem to see history repeating itself?
For any entrepreneur, social media can provide a huge opportunity to help you grow your business, build your relationships, understand your market, promote your content, and influence your target buyers, all without investing thousands of dollars in marketing.
This highly focused webinar will provide an unmissable guide to social media and how to utilize the different platforms to benefit your business. Learn how to get more leads and more exposure for your business, and how to actually generate sales from your social media efforts.
•Best practices across Facebook, Instagram, Twitter, and LinkedIn
•Growing your list and attracting people who can’t wait to work with you
•Building better relationships
•Positioning yourself as an expert and authority in your industry
•Getting others to refer potential clients, partners, and high-level decision-makers to you
About the Speaker
Andrea Vahl is a social media speaker and consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the community manager for Social Media Examiner for over two years.
She was named in 50 Favorite Online Influencers of 2014 on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com in 2016, and Top 30 Women in Social Media by Boom Social. She is the co-founder of Social Media Manager School, an online learning program with over 1,400 students. Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting. Learn more about Andrea’s books and resources, and get her Quick Start Guide to Social Media for Business on her website: www.AndreaVahl.com.
Visit Andrea’s website: https://www.andreavahl.com
As women, we tend to undersell ourselves and avoid negotiating for what we want. We might hold back from seeking a promotion until we can tick off all the required experience. We may assume others will notice our work and ask us to lead the next project. And we certainly don’t want to brag about our accomplishments and why we deserve a bump in our salary. Frankly, we feel uncomfortable negotiating for what we want.
But we have to learn to go to bat for ourselves, using our authentic style and voice.
In this interactive workshop, you will learn:
- How to discover your true value
- Leverage it to craft an ASK for decision makers
- Handle common concerns and objections of decision makers
You cannot see in total light or total darkness; there will always be shades of grey. This webinar will explore the relationship between business continuity and organisational resilience by addressing key issues such as:
-At what level of authority and influence in the organisation (if any) is there oversight of all the resilience activities so that synergies can be exploited, unnecessary redundancies eliminated and duplication avoided?
-How and how often do the managers of these disciplines talk to each other about the combined contribution of their separate programmes that support organisational resilience?
-How is the personal resilience of individuals being developed so they will be able to perform their roles and responsibilities in the event of a disruption?
-What value does the validation phase (exercising and audit) add to resilience programmes?
This webinar will provide an overview of the business continuity life cycle and suggest the needs to integrate this capability with wider organisation resilience activities. This supports a cyclical and ongoing discipline consistent with our understanding of organisational resilience as an evolution, not a “fix”.
Business Continuity Management in an international travel group: when holiday paradise turns into a disaster site.
Business Continuity Management (BCM) protects organizations from the impacts of business disruptions. Threats may originate from various origins and may hit an organization without their fault. Effective protection is achieved by following established methodologies such as the BCI Good Practice Guidelines and/or international standards – providing a predetermined level of operation during a crisis.
Within the tourism industry, much higher requirements prevail: on top of the classic requirement to protect the organization, it has the responsibility to care for the wellbeing of their travelling customers. The focus in on those travelers who already being on their journey. These requirements dictate that two intertwined projects need to be realized, significantly increasing the complexity of the BCM approach.
How can women best position themselves to navigate today's digital workplace, grow their sphere of influence and maximize career growth. This interactive Webcam Panel session in the "Women in Tech" series showcases the journeys of inspirational women who have advanced their careers in tech in innovative and standout ways.
- Becky Wanta, CEO & President at RSWC Consulting (former CTO/ CIO of Best Buy, MGM, and Pepsi)
- Kelly Ireland, CEO and Founder of CB Technologies
- Rhonda Vetere, CTO of Estee Lauder
- Laura Fucci, CIO of City of Henderson
- Jocelyn DeGance Graham, Founder, CloudNOW
Can't live with 'em, can't live without 'em. But something's gotta give because other employees are having a hard time interacting with your technically gifted experts who aren't exactly "people persons." Let's talk about some strategies for supporting the team and developing interpersonal skills to keep the peace.
Technical decision makers intimidate many sellers. As a result, sales and support teams sell themselves short. Learn how to overcome obstacles and cultivate relevant and lucrative relationships that impact customer acquisition and customer retention.
Recurring revenue and subscription business models are taking hold across every market sector. Initially the transition to recurring revenue is simple. But as a company scales and diversifies their products, operational issues are exposed that have real business consequences. Organizations are finding that their traditional methods, tools, and approaches are not only a hindrance, but eroding the recurring revenue business.
This webinar covers the 11 organizational symptoms such as mushrooming headcount, customer churn, reporting inaccuracies and more, that should alert you to a severe problem—reduced performance and increased operational cost—in your subscription business.
Jeff Wissink, Managing Director for Navint Partners has 22 years of experience in interim Executive Leadership (CIO), business strategy realization and enterprise business transformation. His expertise includes extensive work with consumer products, SaaS, apparel/retail, and media and entertainment.
Stephen Terry, Director of Subscription Services, Navint Partners has over 20 years of experience delivering product and service innovation. He has developed deep expertise in helping clients transition their product catalog, operating practices, and business systems to build and grow subscription and consumption revenue streams.
Recruiting has to be more then just filling a vacant position – and retaining top talent is all about making the right selection to being with. Managers need to look at the scope of the role – and how that may have changed since the last person held the position. What do they really need in the future…and how can succession planning be impacted by hiring just the right person. Candidates look for jobs in a new way, and the tools available to managers to screen candidates should be utilized. Technology can be a huge time saver in communicating with and evaluating candidates. Tools in background evaluation and personality assessment will be reviewed to help managers determine which are appropriate to bring into their recruiting process. We will provide participants with recommendations to determine starting salary and the proper preparation of the offer letter. Finally, our discussion will conclude with the tools to identify top talent and ensure they are aligned with the long-term success of your organization.
•Options for filling the candidate pipeline
•Embracing technology while still creating a personal connection
•Utilizing pre-employment testing at the right time for the right results
•Development in background and credit check compliance
•Full cycle recruiting goes beyond the offer letter
Employees are the backbone of every organization and managers know that. When the focus is on getting new customers, creating new revenue streams, making a profit and being innovation - who has time to make employees happy. Aren’t they here to do a job anyway? Well yes, but they still need to know they make a difference. In this program, we’ll look at how happy employees can support your corporate initiatives and actually give you time back. And, it can all happen with minimal effort and budget.
Learning Objectives (for our sheet)
•Identify what your employees need from you
•Align employee appreciation with corporate strategy
•Set 3 goals to connect directly with your team
•Develop strategies to incorporate engagement into every day work
There has never been a bigger focus on branding and messaging in talent acquisition than right now. Why? Because people no longer want to work for a company – they choose instead to work with a company.
In this webinar, discover how to stand out from the competition and get the right people to apply to your jobs with content. Tune in to learn:
- The stages of the recruitment funnel and content you can use in each
- Real examples of effective content for every stage
- How to create and curate your own content
- How content fuels your talent acquisition efforts
This webinar will help those in charge of conducting contests to inspire results and actions to increase sales. Learn how to create a successful SALES contest that can change behavior and your bottom line….which can be FUN! Learn what to to reward, how to reward and types of rewards.
It is now possible to deliver relevant, localized and personalized content instantly, across digital channels and devices globally. Hear how automated content machines can now handle content creation, translation and internet publishing processes.
*Explore the idea that it is now possible to deliver relevant, localized and personalized content instantly, across digital channels and devices globally.
*Hear how automated content machines can now handle content creation, translation and internet publishing processes for your travel business"
Join our guest, Dr. Ted Marra as he introduces his new leadership course in Global Risk Academy.
During the webinar we will cover:
How does a truly strategic organization think? What is strategic thinking versus strategic planning? What are the vital few factors that will determine your organisation’s long-term success or failure and are they on your radar screen?
Who should attend.
People with 10 years management experience minimum up to and including C-Level in all disciplines responsible for strategic decisions or large scale operational issues - so they have large budget and many people reporting to them.
Managers and senior management from all areas of the organisation having responsibility for planning and achievement of key business objectives.
Why you should attend.
- Reflect on how you got where you are as an organisation;
- What factors were critical to your success? What factors were the basis for your success?
- What held you back – prevented you from being even more successful?
- What could you have done differently
Understand what are the most critical factors that will better ensure your organisation is a “winner” in the future (e.g., next 3-5 years).
Find out which ones you may be missing and what to do about it before it’s too late and you become just an “average or good” organisation when, with a little effort and the right strategic thinking and creativity, you could take the organisation to the next level of performance and move toward “greatness”.
How to build exceptional stakeholder relationships and why doing this is critical in especially in turbulent times.
Diverse perspectives foster innovation and ensure the needs of many are met. At present, tech companies lack demographic diversity. From
Join this interactive and insightful webinar to learn:
- The latest research on why this is the case
- How tech companies can turn this around
- Suggested strategies to increase diversity in our workforce
About the Presenter:
Jane Stout, Ph.D., works at the Computing Research Association (CRA), a non-profit in Washington D.C. that supports the field of computing research and advanced education in computing. At the CRA, Dr. Stout is the Director of The Center for Evaluating the Research Pipeline (CERP). CERP’s mission is to use social science research and evaluation to promote diversity in computing fields. Dr. Stout earned her Ph.D. in social psychology from the University of Massachusetts Amherst in 2011. She has been studying diversity related issues in science and technology for more than a decade, has published widely on the topic, and has received several grants and awards for her work.
Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.
In this webinar, you will learn:
* Key considerations when deciding to build versus buy a customer data platform
* How companies are taking advantage of CDPs for more relevant communications
* How data science can improve marketing efficacy
* The trends and market factors driving the need for customer data platforms
* Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
* David Raab, Analyst and Founder at The Customer Data Platform Institute
* Jeff Hardison, VP of Marketing at Lytics
* Stewart Rogers, Director of Marketing Technology, VentureBeat
The journey to the boardroom can, at times, be an overwhelming undertaking filled with questions about what to expect, how to prepare, and how to be an effective board member.
Join this interactive session with Women in the Boardroom CEO & Founder Sheila Ronning to get answers to burning boardroom questions, including:
- What are the four main types of boards?
- What is the job & responsibilities of a board director?
- What are the risks of serving on a board?
- Why pursue board service?
- What is the time commitment & compensation for board service?
About the Presenter:
Leadership & networking expert and board strategist, Sheila Ronning is a trailblazer in working towards gender equality in the boardroom. In 2002 she founded Women in the Boardroom with a revolutionary vision to create an environment where women could assist other women in achieving their leadership and corporate board service goals. In less than 15 years, she has scaled Women in the Boardroom from concept to membership organization with global reach across multiple industries, and influence in private and public boardrooms, including Fortune 100 companies.
This 3 part webinar series will give show you the 3 key pillars to achieving social success in sales. Learn how to create the ultimate profile, build a winning personal brand, create great and consistent content and build a winning strategy. The final session will be packed with the best industry tips and tricks to make social work for you.
Part 1 - Becoming The Brand & Selling YOU
You're not just selling your product anymore, you're selling YOU. More and more of your prospects are looking at your social media profiles and this will influence buying decisions. Find out the best personal branding tips and how to build a profile that will generate opportunities, not scare them away.